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HomeMy WebLinkAbout8.1 Use of San Ramon Rd Banner Poles CITY OF DUBLIN AGENDA STATEMENT City Council Meeting Date: March 27, 1989 SUBJECT: Review of Policy for Use of San Ramon Road Banner - Poles (Report by Public Works Director Lee Thompson) EXHIBITS ATTACHED: Resolution No. 73-83 (Adopted Policy) RECOMMENDATION: �' Consider possible changes to policy and direct Staff to take appropriate action. FINANCIAL STATEMENT: The average cost for installation and removal of a banner by the City's maintenance crew is $386.00, including labor and equipment. DESCRIPTION: On December 13, 1983, the City Council adopted Resolution 73-83, which set the policy for installation of a banner on the San Ramon Road banner poles. This policy provided that non-profit organizations advertising events to be held within the City of Dublin could apply for an encroachment permit for a banner, and that the fee would be waived. _ Other 'conditions such as a requirement for liability insurance coverage and specifications for the banner were adopted at the same time. At the March 13, 1989, meeting, the City Council agreed to waive the requirement that an event be held within the City Limits and approved a banner advertising the Rowell Ranch Rodeo. Staff has now received a request from Wings for Charity, the sponsor of an air show to be held at the Livermore Airport in July. This event provides funding for a number of organizations such as Kaleidoscope Center, Tri-Valley Haven, Family Crisis Center, Lifeline, and Meals on Wheels, which benefit Dublin residents, but again, the event is not held within the City Limits. Rather than continuing to grant waivers, the City Council may wish to consider modifying the adopted policy. It -is suggested that consideration be given to charging an encroachment permit fee for organizations that are holding events outside the City in order to cover the cost of installing the banners. If this course of action is desirable, the policy resolution would need to be revised, as it specifically states that only-non-profit organizations advertising events within the City may apply for a permit. - In addition, the present encroachment permit fee schedule does not include a fee for banner installation. In order to revise a fee schedule, a public hearing must be held and must be noticed ten days in advance. If the City Council wishes to proceed in this manner, the public hearing would need to be -scheduled for the second April meeting in order to meet the noticing requirement. It should be noted that if the fee is too high, it would preclude the organizations from realizing any benefit from the banner. Staff has contacted the Cities of Pleasanton and Livermore regarding their policies for similar banner installations. Both cities require that the applicants be nonprofit or civic organizations but not necessarily that the event be held within City Limits. Pleasanton does not charge a fee for the banner installation. Livermore charges a $50.00 encroachment permit fee, which is below their minimum encroachment fee of $80.00 for other types of work. The cities' respective maintenance departments install the banners. Staff recommends that the City Council provide direction regarding this matter. ' ITEM NO. go / COPIES TO: RESOLUTION NO 73-83 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN APPROVING A POLICY OF THE CITY OF DUBLIN FOR THE INSTALLATION OF ADVERTIZING BANNERS . WITHIN THE PUBLIC RIGHTS-OF-WAY WHEREAS, non-profit organizations do provide services and support for the City of Dublin at large; and, - WHEREAS, these organizations do provide events and fund-raisers which ultimately benefit the residents of the City of. Dublin; and, WHEREAS, it is in the public interest that these events receive inexpensive advertizing. NOW THEREFORE, BE IT RESOLVED THAT THE Dublin -City t _ - y Council does hereby adopt a policy regulating the -inStallation of advertizing banners within the public rights-of-way. . ' PASSED, APPROVED AND ADOPTED .thi s . 12 th da_v of December , 1983 AYES: Councilmembers Drena, Hegarty, Jeffery, Moffatt and Mayor Snyder NOES : None ABSENT: None M-yor ATTE i � - Ciuy Manager - NEW • POLICY OF CITY OF DUBLIN Installation of Advertizing Banners Within the Public Rights-of-Way INTENT: This policy is to regulate the installation, materials, . scheduling, removal, insurance, and other items related to banners placed within the City of Dublin public right-of-way. ELIGIBILITY: Non-profit organizations advertizing activities to be held within the Dublin City Limits may apply for a permit to erect and maintain .a banner. APPROVING AGENCY: The City Council shall be the approving body with the City Engineer issuing an Encroachment Permit and inspecting the banner installation. 4 Encroachment permit and inspection fees shall be waived for banner permitting . .TIME LIMITS : The application for banner installation shall be submitted not later than one month in advance of the desired installation of the banner, and no sooner than one year in advance of the proposed installation . Any one agency may not erect a banner any more frequently than four times in any one calendar year . No banner, for any event, may be erected for longer than two •weeks and no more than one banner erected for any one event. • LOCATION: The banner shall be erected and displayed at a location approved by the City Council . It is anticipated that the City will erect poles exclusively for the use of displaying banners . MATERIALS: The banner shall be designed and made by a company whose business it is to design and construct banners. The design . shall be sufficient to handle wind loadings as specified in the latest adopted Uniform Building Code. INSURANCE: The applicant shall carry liability insurance in an amount not less than $1, 000 , 000 and shall hold the City, its agents and employees, harmless from liability arising out of the installation, maintenance, and removal - of the banner. OTHER REQUIREMENTS : The City Council and/or the City Engineer may impose additional conditions as necessary to control banner installation, maintenance and removal . ` he City "Council" I:ay waive or "change'"anv c ti.e 7a"1 C: I1 r �.r' tilii this policy as conditions may dictate on any installation.