HomeMy WebLinkAbout3.2 Tri-Valley Community TV Report /o5a - n
CITY OF DUBLIN
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: March 14, 1988
SUBJECT Oral Communication - 6 Month Progress Report
by Tri-Valley Community Television Corporation
EXHIBITS ATTACHED --Letter Dated February 1 , 1988 from Tri-Valley
Community Television Corporation and attachments .
RECOMMENDATION Authorize allocation of $10,000 to Tri-Valley
Community Television Corporation for operating
expenditures .
FINANCIAL STATEMENT: A total of $20, 000 in contributions to Tri-Valley
Community Television Corporation for operating
expenses has been budgeted. The City has made a
$10 , 000 payment for the first 6 months of the Fiscal
Year . Tri-Valley Community Television Corporation is
requesting the second allocation of $10,000.
DESCRIPTION The City Council approved a contribution of $20, 000 to
the Tri-Valley Community Television Corporation for operating expenses and
developing a public access studio and programming.
The City Council stipulated that the City would pay the $20, 000 in two
installments. The first installment was paid at the beginning of the Fiscal
Year and the second installment would be paid upon a satisfactory report
regarding the Tri-Valley Community Television Corporation ' s first six months
of operation .
Representatives from the Tri-Valley Community Television Corporation have
requested an opportunity to make a presentation to the Council regarding the
services they are providing to the City of Dublin.
It is Staff ' s recommendation that the City Council receive their
presentation and authorize the second payment of $10, 000 to the Tri-Valley
Community Television Corporation .
----------------------------------------------------------------------------
COPIES TO: Jack Noonan
Darla Stephens
'� Claudia McCormick
Tri—Valley Vommunity Television �,orporation
1052 South Livermore Avenue
Livermore , CA 94550
February 1, 1988
RECEI'VED
Honorable Mayor and City Councilmembers
FEB 81988
c/o Richard Ambrose, City Manager eITY OF DUOUN
City of Dublin
P. 0. Box 2340
Dublin, CA 94568
Dear Mayor Jeffery and Councilmembers:
On behalf of the Board members of the Tri-Valley
Community Television Corporation, I' am pleased to submit the
enclosed six-month progress report for your consideration. The
past six months have been filled with establishing production
guidelines and procedures, procuring state-of-the-art equipment,
and striving to ensure that informative, high quality broadcasting
is being provided through Community Television.
As the enclosed report indicates, we now feel confident
that the groundwork has been put in place which will provide for a
finished product highlighting the Tri-Valley area that we can all
be proud of. In addition to the progress report, I have included
materials indicating our on-going production schedule, as well as
workshops we are establishing to educate and train others who may
be interested in participating in local television.
Also enclosed is a six-month financial report of
revenues and expenditures, and a report showing the expenditures
for capital equipment items. If you find these reports sufficient
we would appreciate receiving your $10, 000 allocation for the
second half of this fiscal year.
I would be more than willing to appear before your City
Council if you so desire, and could even present a brief video
clip of the studio, equipment, and activities at your Community
Television facilities.
We sincerely appreciate your continued support of
Community Television, and would be glad to answer any questions
you may have on our progress these past six months.
Sincerely„
JACK NOONAN
Chairman
DFA:JN/cm Tri-Valley Community Television Corp.
Enclosure
cc: Board Members
r •
TRI-VALLEY COMMUNITY TELEVISION
CASH FLOW ANALYSIS
JULY 1, 1987 - DECEMBER 31, 1987
CASH BALANCE AS OF JULY 1, 1987 $91, 512 . 15
REVENUE:
Operating 50, 554 . 83
Capital 55, 000. 00
TOTAL REVENUE 105, 554 . 83
EXPENDITURES :
Operating 26, 839 . 16
Capital 60, 621. 98
TOTAL EXPENDITURES 87, 461. 14
CASH BALANCE AS OF DECE�SBER 31, 1987 $109, 605. 84
TRI-VALLEY COMMUNITY TELEVISION
SUMMARY OF REVENUE AND EXPENDITURES
JULY 1 , 1987 - DECEMBER 31, 1937
REVENUE Operating Capital
City of Dublin $11, 000 . 00 $45 , 000. 00
City of Livermore 11, 000. 00 10, 000 . 00
City of Pleasanton 10, 000 . 00
City of San Ramon 11, 000 . 00
Hacienda Business Park 5, 301. 72
Interest 1, 753 . 11
------------ -----------
TOTAL REVENUE $50, 554 . 83
$55, 000. 00
EXPENDITURES
Personnel $4 , 417 . 00
Supplemental Personnel Costs 662 . 00
Insurance 1, 613 . 00
Services and Supplies 2 , 672 . 44
Operating Reserve 1 673 . 00
Capital Outlay 60, 621 . 93
Bay Talk 5 , 801. 72
$26, 839 . 16 $60, 621 . 93
NEW PROGRAMS / NEW PROJECTS
NEWS "PILOT"
As the equipment comes in, we will soon have the technical
resources to produce the first pilot for local news . Estimated
time of pilot: March/April 1988 .
NEWSPRINT AD CAMPAIGN
A long-term display-ad effort will be launched that will , over
time , increase awareness of the channel , and increase interest
in local programming. An exciting attention-grabbing theme has
already been designed, and will soon be seen in local papers .
TIME FOR A STORY
A new program "Time for a Story" will be launched. School
districts and libraries are invited to utilize this program.
Community Television is searching for good storytellers . Also
music "teachers/storytellers" .
VALLEY SENIORS
A new program by and for seniors in the valley is being
launched. It is titled "Young at Heart"
STRAIGHT TALK
This time slot, devoted to human services in the valley, deals
with on coping skills , as well as drug/alcohol abuse.
STAR PERFORMANCE
A new program for the performing arts will be launched in
March/April . Either the temporary donation or rental of a
grand piano is needed for this program.
WORKSHOPS AND TRAINING
A schedule of workshops will be available within this next
season. See attached.
SURVEY
A small random-sampling survey is being undertaken with the
help of volunteers to ascertain the "before" awareness level .
This will be compared to some future survey on awareness .
PRODUCTION CURRENTLY ON THE AIR:
Bay Talk; Valley Forum; Let ' s Talk Sports ; Valley Magazine;
Mayors ' Report; Valley Gardening; Antiques and Collectibles ;
Byline : AAUW, Young At Heart, Straight Talk.
'
WCRKS8OPS AND TRAINING
GOALS
1 . Educate local people so that they can produce local
television. De-mystify the medium.
2. Recruit and train local people to become volunteers,
interns, crew, producers.
3. Activate the potential created by the acquisition of
sophisticated television equipment , and acquaint
local interested persons with this equipment .
SUGGESTED CONTENT
The following Workshops can be offered, scheduled and
advertised once the equipment is operational . Estimated time
of start-up: April 1988. Most workshops (2/3) will be held
during the summer , with approximately one-third scheduled
during the balance of the year . Note: Interns are also
assimilated on an ongoing basis in an on-the-job training mode.
FEES
These workshops should be self-supporting overall . However ,
any fees charged should be affordable and reasonable. Suggested
fee: $15 for three meetings. A free "start-up" workshop will
soon be held as part of the outreach effort for the channel .
COURSES/CONTENT:
BASIC STUDIO PRODUCTION
INTERMEDIATE STUDIO
ADVANCED STUDIO
PROFESSIONAL TECHNIQUES FOR HOME VIDEOS
LOCATION PRODUCTION
ENG AND FILM-STYLE PRODUCTION
BASIC POST-PRODUCTION
INTERMEDIATE POST-PRODUCTION
ADVANCED POST-PRODUCTION
SPOKESMODEL WORKSHOP
ON-CAMERA
PRESENTATIONS WORKSHOP
INTERVIEW TECHNIQUES
LIGHTING FOR VIDEO
AUDIO FOR VIDEO
SCRIPTS AND CONCEPTS FOR THE WRITER
DIRECTING ON LOCATION
,
^
Analysis of HOURLY PERSONNEL Only
(Salaried Personnel hours Not Included*)
(Viacom-paid Personnel Not Included)
New Production Activity or Paid Personnel
Number of Programs Hours
Va| | ey Magazine 3 36
Mayors' Report 6 102
Bylines AAUW 3 13. 5
Antiques and Col . 6 60. 5
E| ection Returns Nite 1 97
Let ' s Talk Sports 12 24
Va| | ey Forum 5 25
Trends 1 4
Christmas Special 1 20
Bookkeeping 6 months 54
Secretary " 60
Post Production " 50
Special Projects:
Basketball Game, Location (Dublin vs. Castro Val . )
Heritage Parade
Alameda Cnty Fair Par .
Band Review Parade
Dublin Gaels Par .
Messiah Sing-along in San Ramon
S. R. Chamber Meeting
Walnut Grove 20th
Livermore Sen, Citizens Musical
Dublin Tree Lighting
Workshop on Interviews (in-house)
"Getting the maximum from that First Phone Call "
Total Spec . Proj . Hours 63
*Salaried Personnel ARE a/ / owed to workn��re hours than their
--l ~' y reflects,/ eccs. Ho ur / y rersonne/ are "^ ^
_____________ ________________________________________________
Examples of SALARIED PERSONNEL Projects
Program/Project ::
"We Say No" pSA' s Approx. Hours
D. Stevens' J. Oliver Concept Meetings 3
Location Prod. 5
Post Prod. 12
Studio
4
Livermore Air Show Dubbing 2
D. Stevens, J. Oliver
(Tom Morrison, Paul McIntyre; Hourly)
Meetings 3
Script Writing 3
Production 7
'
"
CONTINUED
Pleasanton Heritage Days Bed Race
D. Stevens, Jack Oliver
Location Prod. 5
Post Prod. 10
Dublin "Concourse" and
Dr . Don Rose Roast
Meetings 2
Script Writing 2
Location Prod. 7
Post Production 20
Drivers Ed for Parents
Production/Dub 6
League of Women Voters
San Ramon City Council Candidates Night 5
San Ramon Central Park 4
.rary 4
post 11
San Ramon (Walt Disney School ) Halloween Segment
On-Location 3
post 8
Walnut Grove 20th Anniv. Location 2
Election Nite . Prep Editing 6
Equipment Demos, Consultations, Conferences
GESI in Berkeley (Demo of Sony Video Disk)
Sony Broadcast Seminar at TVA, Sunnyvale (3/4SP, SVHS)
KRON-TV Nightly news
Industrial Professional Video' Open House/Demo
in Sacramento
Pro-Video Equipment Demo, Sacramento
KGO-TV Solicitation of Equipment for Donation
Bank of America "
Snader and Associates, Marin (Demo)
Hours: Not Estimated
Not Charged
Telephone Conferences and Purchasing Activities
Much time is spent shopping (nationwide) for best prices,
conferring about exact specifications, comparing
capabilities, compatibility, and applicability regarding
local television and our specific needs. We take
pride in the many helpful contacts we have, involving video
manufacturers, distributers, and retailers.
Hours: Not estimated
Not charged
CT's! ALLOCATION OF TIME
PAST SIX MONTHS
Board R.7aotfng 18.0%
& R®porta
Production 20.015 Financiau 10.0%
& Post Production Adminlartstive
Promotion 8.0%
Studio 20.035
Menagomont
Now Sate
Equipment Drop Equipment Roo 30.0%
& Purchnaing
0 M M U N I T Y 7r E L E V I S 0 �J
Six-Month Review/Repori;
Financial Narrative
In the first six months, we report the following conditions:
. As you know, TVCTV is a non-profit 501 (C)3 corporation which
can receive tax-deductible donations of funds, goods and
services for the benefit of the participating cities' local
pub | ic , education and government a| te| evision communication
needs.
. TVCTV has fu| fi | | ed the proper legal and regulatory
requirements regarding insurance, the IRS, and personnel .
. TVCTV met its first payroll -- on Dec . 18, 1987, which
paid workers for the time period July 187 to Dec . 187.
. Staff worked free of charge July through November ; hourly
workers were utilized at a minimum for July through
November .
. Production was increased relative to previous six month
level , even though most staff time in this six month period
.was spent on the selection and purchase of equipment , plus
physically pkeparing the studio and sets.
. TVCTV filed year-end tax report and issued 1099s' .
Notes of interest :
For the purchasing price of ONE set of camera cables (to the
control room) , Jack Oliver has fabricated all THREE camera
cables by purchasing the materials and making all the cabling.
The cost of a console to house monitors and controllers in the
control room runs about $2, 300. Jack has custom-made our
console for about $200.
We have now created nine separate "sets" in the studio by
utilizing all wall space. These can be utilized in many
formats and styles of productions, from interviews to panels or
presentations. The design, carpentering and building has been
done at lowest possible cost--essentially by staff.
Darla Stevens, Executive Director 0 P.O. Box 884 Pleasanton, CA 94566 e (4}5) 467-3]73
.moo. ti..�. .� .�. .�..
C O M M U N I T Y T E L E V I S I O N
STATUS OF N'ON-PROFIT CORP OPP.TION
Six-Vonth Review/Rer_crt
We report the folloiwng conditions
TVCTV is a nor:-profit 50i (c) 3 cOrc `•"
craion i:_ C" can rPCci tax-
deductible donations of funds , COOds and services for the :�enefit
of the participating cities ' local public, education and ccvern-
mental television COmmunicaticn needs . We ''ave sol1C'_ted ap^rox_mately YE3 , 5 00 . * (see below)
TVCTV has fulfilled u.e proper legal and regulatory requirements
regarding insurance, IP.S , and personnel .
TVCTV received first Operations money in November, 1917 .
TVCTV met its first payroll -- on December !-7 , 19P7 , :which _paid
workers for the time period July , 1987 thru November, 1c)P-
Donated Goods and Services 'Estimated `value
Donor- items-
Tount-
Bank of America 9/swivel chairs ci Q00
0$200
Ofc . Desk & Chair 500
Macy ' s Car^etirg/3 studio sets POO
Goold Electric Inc . Studio 'wiring 50n
KRO`?-TV Consulting/T,dvisinc 300
\GOliver Monitors/VCR' s/:di- Controller 2,000
Sonv Receiver 500
Console 3 , n00
Slip-Cover Couch 2100
Tapes
2/Color Cameras-CraD_ hics
D . Stevens Piano/Ladder/Table
Tape Recorder/Screen
Projector/New Microwave 620
S . Tole Coffee Maker 30
Phones 150
$ 63 , 500
D:lrLi CCtvonS A n (l P_ __. oo , n, . .