HomeMy WebLinkAbout6.5 Sign Variance Shell Service Station A
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CITY OF DUBLIN
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: April 11, 1988
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SUBJECT: PUBLIC HEARING: PA 87-138 Shell Service Station Price Sign
Variance Appeal 8999 San Ramon Road
EXHIBITS ATTACHED:
Exhibit A: Draft Resolution of Denial
Exhibit B: Draft Resolution Initiating Amendment to Zoning Ordinance
Background Attachments: 1. Applicant's Response to Findings
A
2. Location Map
3. Plans
4. Letter of Appeal dated received
February 24, 1988
5. Planning Commission Minutes February
16, 1988 Public Hearing
6. Planning Commission Resolution
No. 007-88
7. Zoning Administrator Resolution No.
001-88
8. Minutes of January 13, 1988 Zoning
Administrator Public Hearing
9. Applicant's letter appealing Zoning
Administrator Action, dated received
January 22, 1988
10. Extracts from Business and Professions
Code of California pertaining to
Weights and Measures and Petroleum
Products.
RECOMMENDATIONS:
1) Open public hearing and hear Staff presentation
a 2) Take testimony from Applicant and the public
3) Question Staff, Applicant and the public
j� 4) Close public hearing and deliberate
' 5) Adopt Resolution relating to PA 87-138, or give Staff and Applicant
direction and continue the matter.
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FINANCIAL STATEMENT: None
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DESCRIPTION:
GENERAL INFORMATION:
PROJECT:
Appeal of Planning Commission Action
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denying a Variance request to exceed the
maximum permitted sign area for two price
signs at the .Shell Service Station on
Alcosta Boulevard and San Ramon Road.
APPLICANT/REPRESENTATIVE/ Diane M. Lundquist
APPELLANT: Shell Oil Company
P. 0. Box 4023
Concord, CA 94524
APPELLANT: C & J Cox Corporation
Attn: W. Theobald
5674 Stoneridge Dr. , Suite 208
Pleasanton, CA 94566
COPIES TO: Applicant
Owner
Appellant
Don Theobald
ITEM N0. d File PA 87-138
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PROPERTY OWNER: Duckett-Wilson Investment Company
333 South Flower Street, Suite 950
Los Angeles, CA 90071
LOCATION: 8999 San Ramon Road
ASSESSOR PARCEL NUMBER: 941-164-1-7
PARCEL SIZE: .51 Acres
GENERAL PLAN Retail/Office
DESCRIPTION:
EXISTING ZONING C-N Service Station
AND LAND USE:
SURROUNDING LAND USE North: NB-S-2 - Neighborhood Business
AND ZONING: Sign Control Combining District,
Service Station (within San Ramon
City Limits)
South: C-N - Commercial Retail
' East: C-N - Commercial Retail
West: R-1-B-E - Public Right-of-Way,
' San Ramon Road
ZONING HISTORY:
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April 5, 1969 - Alameda County approved Rezoning from A to C-N,
I' 865th Zoning Unit.
August 27, 1969 - Alameda County approved C-2052 Conditional Use Permit
to construct and operate a Type A service station.
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August 8, 1979 - Alameda County approved C-3658 Conditional Use Permit
for cashier booth for existing service station.
July 29, 1981 - Alameda County approved C-4023 Conditional Use Permit to
remove three service bays and construct storage building and auto wash.
October 29, 1981 - Alameda County approved 5-822 Site Development Review
for new pump islands and car wash.
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APPLICABLE REGULATIONS:
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Secton 8-87.5(k) of the City's Zoning Ordinance states service station
price signs are permitted "indicating gasoline prices and available services
when accessory to an existing service station. One (1) price sign is
permitted along each street frontage to a maximum of two (2) price signs.
Each price sign may have a maximum single-faced area of sixteen (16) square
feet, or a maximum double-faced area of thirty-two (32) square feet (maximum
height six (6) feet) . A price sign may be attached to and made part of
service station sign display structure pursuant to Secton 8-87.34 b) 3) D) .
[Ord. No. 6-87, January 1987]"
Section 8-87.67 establishes the procedure for processing sign Variance
requests and establishes the following mandatory findings of fact.
1) the Variance authorized does not constitute a grant of special privilege
inconsistent with the limitations on other properties in the vicinity;
2) special conditions and extraordinary circumstances apply to the property
and do not apply to other
properties in the vicinit y, so that the strict
application of this Chapter deprives the property of rights enjoyed by
other properties;
3) the Variance authorized meets the intent and purpose sought to be
achieved by the regulations in this Chapter; and
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4) the Variance authorized does not adversely affect the orderly develop-
' ment of property and the preservation of property values in the
vicinity.
ENVIRONMENTAL REVIEW: Categorically Exempt, Class 5, Section 15305.
BACKGROUND:
On April 30, 1987, the Zoning Investigator notified the Applicant by
certified mail of the illegal signs located on the property, two of which were
price signs. Other existing signs located on the site include a three-sided
monument sign which is non-conforming due to sign area and height, a� primary
frontage wall-mounted sign which is conforming, and a secondar y frontage e wall
mounted sign which is non-conforming due to excessive sign area. The
Applicant subsequently submitted an application requesting approval of a
Variance to exceed the maximum permitted sign area for two price signs at the
Shell Service Station at 8999 San Ramon Road.
On January 13, 1988 the Zoning Administrator held a public hearing to
consider the variance application. After receiving testimony from Staff, the
Applicant and the public, the Zoning Administrator adopted Resolution
No , "001-88 denying the Variance request to exceed the maximum permitted sign
area for two price signs. The Applicant subsequently appealed the Zoning
Administrator's action to the Planning Commission. On February 16, 1988 the
Planning Commission held a public hearing and adopted a Resolution upholding
the Zoning Administrator's action denying the Variance request.
The Applicant subsequently appealed the- Planning Commission Action and
requested the appeal be considered at the April 11th City Council meeting.
ANALYSIS:
The Applicant is requesting approval of the Variance to allow two 4 ft.
x 6 ft. double faced price signs each with a total of 48 square feet of sign
area (one sign proposed to be located on San Ramon Road and the other
currently existing sign is located on Alcosta Boulevard) . Each price sign
exceeds the maximum permitted sign area by 16 square feet. The existing sign
is considered illegal as it does not comply with the sign ordinance in effect
while the City was under the jurisdiction of Alameda County.
The City's Sign Ordinance permits service station price signs indicating
gasoline prices and available service. Service stations are restricted to one
price sign per street frontage to a maximum of two. The sign area is
restricted to 16 square feet for single-faced signs and 32 square feet for
doubled-faced signs. A typical price sign is approximately 3 ft. x 5 ft. 4
inches. The maximum permitted sign height for a price sign is six feet.
These regulations have been in effect in Dublin since at least 1980, prior to
the City's incorporation.
The location, size and content of Service Station price signs are also
regulated by the California State Business and Professions Code pertaining to
Weights and Measures and Petroleum Products. The State Code requires Service
Stations selling motor vehicle fuel to the public to advertise "the price of
the three major grades of motor vehicle fuel offered for sale. " The City's
Sign Ordinance is consistent with the State Code governing Service Station
Price Signs.
In order for the Applicant to retain the existing 48 square foot price
sign and erect the second 48 square foot price sign, a Variance must be
granted.
The applicant indicates the increased sign area is necessary to compete
with the Service Station on the north side of Alcosta Boulevard, located
within the City of San Ramon and to advertise the sale of diesel fuel. The
City of San Ramon Staff had informed Staff that the existing price signs at
the Chevron Service Station exceed the City of San Ramon Sign Regulations.
On February 16, 1988 the Planning Commission upheld the Zoning
Administrator's action denying the Applicant's Variance request finding that:
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1) Authorizing the Variance constitutes a grant of special privilege
inconsistent with the limitations on other properties in the vicinity as
all properties within the City must comply with the City's sign
regulations.
2) There are no special conditions or extraordinary circumstances which
apply to the property and do not apply to other properties in the
vicinity, so that the strict application of this Chapter deprives the
property of the rights enjoyed by other properties. The service station
is located on a relatively flat rectangular-shaped corner lot fronting
two major arterial streets, a situation typical of most service stations
within the City. The fact that the service station is located across
the street from a service station in an adjoining City which may or may
not permit larger price signs does not constitute a special condition or
extraordinary circumstances as signs located within the City are
governed by the City's sign regulations. The City's Sign Ordinance and
I regulations are not directly influenced by surrounding communities.
` 3) Authorizing the Variance does not meet the intent and purpose sought to
be achieved by the City's sign regulations. The Applicant's signs do
not conform to the Ordinance's purpose to promote uniformity among
signs. The City's Sign Ordinance recognizes that the community's
attractiveness is an important aspect of the public's general welfare,
and establishes reasonable control of signs to protect the public
welfare, safety and health. In recognition of the need for controls on
signs as a means of promoting uniformity and attractiveness within the
City, and the need for businesses to identify themselves and the
I services offered, the City's Sign Ordinance permits service station
i price signs with restrictions on the number, size, height and location
of signs.
4) Authorizing the Variance adversely affects the orderly development of
property and the preservation of property values in the vicinity, as the
Applicant's non-compliance with the City's Sign Ordinance does not
promote the intent of the Ordinance as it does not promote uniformity,
i an important aspect of orderly development.
The Applicant's response to these findings is included in Attachment 1.
The Applicant also stated that a larger price sign was needed to
advertise diesel fuel in addition to the three types of gasoline. Staff
believes that the sale of diesel fuel or other products does not meet the test
I of being a unique characteristic of the site. Other gas stations in the City
(Shell on Dublin Blvd. ; Express Gasoline and Union 76 on Amador Valley Blvd.)
sell diesel fuel or other products.
Staff concurs with the Planning Commission's action denying the
Applicant's request to vary from the maximum permitted sign area for service
station price signs and with the requirement for the Applicant to bring the
illegal price sign into compliance with the City's Sign Ordinance within
30 days of the effective date of the denial.
i Should the City Council wish to approve the proposed signs, Staff would
recommend that the ordinance be amended. The City Council may initiate an
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Amendment by Resolution. (Exhibit B)
Staff recommends the City Council uphold the Planning Commission's
Action denying PA 87-138. (Exhibit A)
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RESOLUTION NO.
A RESOLUTION OF THE DUBLIN CITY COUNCIL
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UPHOLDING THE PLANNING COMMISSION'S ACTION
DENYING PA 87-138 SHELL SERVICE STATION VARIANCE REQUEST TO EXCEED
THE MAXIMUM PERMITTED SIGN AREA FOR TWO SERVICE STATION PRICE SIGNS
AT THE SHELL SERVICE STATION ON ALCOSTA BOULEVARD AND SAN RAMON ROAD,
8999 SAN RAMON ROAD
WHEREAS, Diane Lundquist representing Shell Oil Company filed a
Variance application to allow one existing illegal Service Station price
sign and one proposed Service Station price signs to exceed the maximum
permitted sign area at the Shell Service Station at 8999 San Ramon Road;
and
WHEREAS, the application has been reviewed in accordance with the
provisions of the California Environmental Quality Act and has been found
to be categorically exempt; and
WHEREAS, the Zoning Administrator held a public hearing on said
application on January 13, 1988; and
WHEREAS, proper notice of said public hearing was given in all
respects as required by law; and
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WHEREAS, a Staff Report was submitted recommending denial of the
Variance request to exceed the maximum permitted sign area for two service
station price signs on the site at 8999 San Ramon Road; and
WHEREAS, on January 13, 1988 the Zoning Administrator after
hearing and considering all said reports, recommendations and testimony as
hereinabove set forth, denied the Applicant's 'Variance request PA 87-138;
and
WHEREAS, the Applicant subsequently appealed the Zoning
Administrator's Action; and
WHEREAS on February 16, 1988 the Dublin Planning Commission held
a public hearing to consider the Appeal; and
! WHEREAS, the Planning Commission heard and considered all reports
recommendations, and testimony on February 16, 1988, and upheld the Zoning
Administrator's action denying the Variance request; and
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WHEREAS, the Applicant and Mr. Theobold subsequently appealed the
Planning Commission's action; and
WHEREAS, on April 11, 1988 the Dublin City Council held a public
hearing to consider the Appeal; and
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NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin City Council does
hereby find that:
1) Authorizing the Variance constitutes a grant of special privilege
inconsistent with the limitations on other properties in the vicinity
as all properties within the City must comply with the City's sign
regulations.
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' 2) There are no special conditions or extraordinary circumstances which
i apply to the property and do not apply to other properties in the
vicinity, so that the strict application of this Chapter deprives the
property of the rights enjoyed by other properties, as the service
station is located on a relatively flat rectangular shaped corner lot
fronting two major arterial streets, a situation typical of most
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service stations within the City. The fact that the service station
is located across the street from a service station in an adjoining
City which has different Regulations concerning price signs, does not
constitute a special condition or extra-ordinary circumstances as signs
located within the. City are governed by the City's ,sign regulations.
The City's Sign Ordinance and regulations are not directly influenced
by surrounding communities.
3) Authorizing the Variance does not meet the intent and purpose sought
to be achieved by the City's sign regulations as the Applicant's signs
do not conform to the purpose of the Ordinance to promote uniformity
among signs. The City's Sign Ordinance recognizes that the
community's attractiveness is an important aspect of the public's
general welfare, and establishes reasonable control of signs to
protect the public welfare, safety and health. In recognition of the
need for controls on signs as a means of promoting uniformity and
attractiveness within the City, and the need for businesses to
identify themselves and the services offered, the City's Sign
Ordinance permits service station price signs with restrictions on the
number, size, height and location of signs.
4) Authorizing the Variance adversely affects the orderly development of
property and the preservation of property values in the vicinity, as
the Applicant's non-compliance with the City's Sign Ordinance does not
promote the intent of the Ordinance as it does not promote uniformity,
an important aspect of orderly development.
BE IT FURTHER RESOLVED THAT THE City Council does hereby uphold
the Planning Commission's Action denying PA 87-138 Shell Service Station
price sign Variance request to exceed the maximum permitted sign area for
service station price signs, and directs the Applicant to bring the one
existing price sign into conformance with the City's Zoning Ordinance
relating to service station price signs within 30 days of the effective
date of this denial.
PASSED, APPROVED AND ADOPTED this 11th day of April, 1988.
AYES:
NOES:
ABSENT:
Mayor
ATTEST:
City Clerk
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RESOLUTION NO.
A RESOLUTION OF THE DUBLIN CITY COUNCIL
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INITIATING AN AMENDMENT TO THE ZONING ORDINANCE TO PROVIDE
INCREASED SIGN AREA FOR SERVICE STATION PRICE SIGNS WHEN 4 OR MORE
FUEL PRODUCTS ARE OFFERED BY A SERVICE STATION
WHEREAS, The City of Dublin Zoning Ordinance permits service
station price signs with restrictions on the number, location, height and
sign area; and
WHEREAS, the Ordinance established restrictions may be too
restrictive for service stations offering 4 or more fuel products;
NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin City Council does
hereby initiate an amendment to the Zoning Ordinance to provide increased
sign area for service station price signs for service stations offering 4
or more fuel products.
PASSED, APPROVED AND ADOPTED this 11th day of April, 1988.
AYES:
NOES:
ABSENT:
Mayor
ATTEST:
City Clerk
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SHELL OIL COMPANY
8999-"SAN RAMON ROAD
DUBLIN, CA
VARIANCE APPLICATION
Shell Oil Company requests a variance to allow the
installation of two illuminated price signs.. These signs are
61 X 4' in size, to be located one along each frontage as
indicated on the Plot Plan.
This varies from the sign ordinance in that the maximum
aggregate area for each sign as stated .in the ordinance is 32a
feet. Shell is proposing a 48 sq
sQUare f uare foot aggregate
area. The signs would comply with the six-foot maximum
j height restriction.
FINDINGS NECESSPL?Y FOR APPROVAL
1 The variance must not constitute a grant of a special
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• privilege inconsistent with othe_r prose_ties _n the
vicinity.
In the gasoline market, stations compete with each other in a
limited trade area. This Shell Station is in direct
competition with the Chevron located directly to the north,
across Alcosta Blvd. Because the Chevron is within the City
of San Ramon, it faces a different, more lenient sign
ordinance. This is evidenced by the four price. siSns which
are visible in Exhibit One. Exhibits Two and Three show
other views of the station. Although Shell realizes that the
City of Dublin is not influenced by San R2m- on`s ordinances,
we ask you to consider that the gasoline customer is no:
aware of what the ordinances are, he or she is looking for
the price sign.
(2) Special •conditions and e-xtraordinary circumstances
apply to the property and do not apply to other
properties in the vicinity, 'so that strict application
of this Chapter deprives the property of rights enjoyed
by other properties.
To decrease the size of the sign to 16 square feet per side
(32 square feet aggregate area) would require considerable
downsizing of sign numerals in order to keep the brand
recognition of the Shell logo on the sign. Because this is a
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Because the price sign is an important point to the customer,
smaller, more difficult to read numerals would again put the
Shell Station at' a disadvantage to the adjacent Chevron. . .
(3) The variance must meet the intent and purpose sought
to be achieved by the regulations in this Chapter.
Shell Oil Company interprets this Chapter of the ordinance to
prevent cheap, gaudy oversignage and to ensure that the City
of Dublin remains pleasing to the eye of both residents and
visitors. Maintaining attractive stations is a high priority
with Shell Oil Company. Landscape improvements have been-
done on both frontages, providing sod and annual color as
shown in Exhibits Four and Five. The two signs Shell wishes
to put up would not detract from this image.
(4) The variance must not adversely affect the orderly
development of the property and the preservation of
property values in the vicinity.
These two signs will not have a detrimental affect on either
the development of the property or the property value of
adjacent parcels. The sigr_age• is consistent with the image
of the station and the surrounding vicinity.
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PUBLIC HEARINGS
SUBJECT: Appeal of Zoning Administrator's Action
denying.tPAti87:=`'138IShelltSerrice Station
Price Sign Variance to exceed the maximum
permitted sign area, at 8999 San Ramon
Road at Alcosta Boulevard.
Cm. Barnes opened the public hearing and called for the Staff Report.
Ms. O'Halloran presented background information relating to the Applicant
being notified by certified mail on.April 30, 1987, of the illegal signs
located on the property, two of which are price signs. Also located on the
site is a three-sided monument sign which is non-conforming due to sign area
and height, a primary frontage wall-mounted sign which is conforming and a
secondary frontage wall sign which is non-conforming due to excessive sign'
area. The Applicant subsequently submitted an application requesting approval
of a Variance to exceed the maximum permitted sign area for two price signs at
i the Shell Service Station, 8999 San Ramon Road.
The Zoning Administrator held a public hearing on January 13, 1988 to consider
the variance application. After receiving testimony from Staff, the Applicant
and the Public, the Zoning Administrator adopted Resolution No. 001-88 denying
the Variance request to exceed the maximum permitted sign area for two price
signs. The Applicant subsequently appealed the Zoning Administrator's action.
Ms. O'Halloran stated the Applicant is requesting approval of the Variance to
allow two existing illegal 6' x 4' double-faced price signs, each with a total
i of 48 square feet of sign area. One sign is located on San Ramon Road and the
other sign is located on Alcosta Boulevard. Each sign exceeds the maximum
permited sign area by 16 square feet.
The City's Sign Ordinance permits service station price signs indicating .
gasoline prices and available service. - Service stations are restricted to one
price sign per street frontage to a maximum of two. The sign area is
restricted to 16 square feet for single-faced signs and 32 square feet for
double-faced signs. The maximum permitted sign height for a price sign is six
feet. These regulations have been in effect in Dublin since at least 1980,
prior to the City's incorporation.
Ms. O'Halloran also stated that the location, size and content of Service
Station price signs are regulated by the California State Business and
Professions Code pertaining to Weights and Measures and Petroleum Products.
The City's Sign Ordinance is consistent with the State Code governing Service
Station Price Signs.
On January 13, 1988, the Zoning Administrator denied the Applicant's Variance
request finding that:
1) Authorizing the Variance constitutes a grant of special privilege
inconsistent with the limitations on other properties in the vicinity.
. 2) There are no special conditions or extraordinary circumstances which apply
to the property and do not apply to other properties in the vicinity.
Regular Meeting PC,I-8-24 February 16;' 19SS
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TACHME 57
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j3) Authorizing the Variance does not meet the intent and purpose sought to be
! achieved by the City's sign regulations as the Applicant's signs do not
i
conform to the Ordinance's purpose to promote uniformity among signs.
Ms. O'Halloran stated that Staff concurs with the Zoning Administrators' _
action denying the Applicant's request to vary from the maximum permitted sign
area for service station price signs and with the requirement for the
! Applicant to bring the illegal price signs into compliance with the City's
{ Sign Ordinance within 30 days of the effective date of the denial. She
i
further stated Staff recommends the Planning Commission uphold the Zoning
Administrator's Action Denying PA 87-138.
i
1 Cm. Barnes asked when the signs were installed, before or after the Sign
Ordinance?
Ms. O'Halloran stated the signs were installed prior to the Sign Ordinance,
but that a building permit had not been obtained, therefore they were
considered "illegal signs".
The Applicant, Weldon Theobold, General Manager for Carl Cox, owner of the
Shell Station in question stated that Mr. Cox -had been located at the current
site for the 'past 11 years.
I
Mr. Theobold stated that Shell Oil Company was unique in that they market 4
: products; regular gasoline, leaded gasoline, unleaded gasoline .ind diesel. He
` stated that the Shell station is in direct competition with the Chevron
station located directly to the north, across Alcosta Boulevard: Because the
Chevron station is within the City of San Ramon, it faces a different, more
lenient sign ordinance.
Mr. Theobold stated that there has been an upgrade in the landscaping for this
s
station for greater eye appeal.
i
Cm. Burnham asked the Applicant if he knew if the Chevron station in San Ramon
complied with the regulations for that City.
Mr. Theobold stated he had checked with the City of San Ramon and was advised
that they had not done a survey similar to that done in Dublin, but that the
Chevron station did meet the signage criteria for that City.
t Cm. Zika asked what the size of the building signs were.
j Mr. Theobold stated 4' x 6' on the building and 3' x 6' price signs.
Cm. Zika asked the Applicant what was wrong with a 3' x 6' sign.
Mr. Theobold stated that the size of the numerals were smaller and would
! impede sales.
li Cm. Burnham questioned if the signs has been installed with building permits.
Mr. Theobold stated he had no knowledge of whether permits were obtained.
Mr. Tong stated that the signs in question have been installed since
j1 incorporation of Dublin, approximately 5 years,
Regular Meeting PC:1-8-25 February 16,' 198S
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Cm. Burnham stated he was concerned with the competition between these two
i stations for larger signage, that if each station were going to try and outdo
each other with signage there would be no limit to the requests for variances.
Mr. Theobold stated that if at some future date Shell Oil Company were to get
out of the leaded gas business they would only have three products and
therefore would not need the larger signs. He mentioned that 621 of the
diesel fuel sold was for automobile use and not trucks use.
Cm. Tempel questioned how this stations signage compared to the Shell Station
located on Dublin Boulevard at San Ramon Road.
Mr: Theobold stated that that station also has four products.
There being no further comments, Cm. Barnes closed the public hearing.
On motion by Cm. Zika, seconded by Cm. Burnham, and by a vote of 4-1 (Cm.
Tempel - No vote) a Resolution was adopted recommending the Planning
Commission uphold the Zoning Administrator's action to deny Pa 87-138, Shell
Service Station variance request to exceed the maximum permitted sign area for
two service station price signs.
r
RESOLUTION NO. 007 - 88
UPHOLDING THE ZONING ADMINISTRATOR'S ACTION
3 DENYING PA 87-138 SHELL SERVICE STATION VARIANCE REQUEST TO EXCEED
THE MAXIMUM PERMITTED SIGN AREA FOR TWO SERVICE STATION PRICE SIGNS
AT THE SHELL SERVICE STATION ON ALCOSTA BOULEVARD AND SAN RAMON ROAD
i 8999 SAN RAMON ROAD
i
i
S
i SUBJECT: PA 87-045 Hansen Hill Ranch Project -
:; General Plan Amendment Study and Planned
Development Prezoning, Tentative
Subdivision Map No. 5766, and Annexation
'! requests for 282 dwelling units on 147+
acres, west of Silvergate Drive and north
of Hansen Drive.
f
Cm. Barnes opened the public hearing which had been continued from the
Planning Commission meeting of February 1, 1988, and called for the Staff
Report.
Ms. O'Halloran stated that at the February 1, 1988, Planning Commission
meeting the Commission held a Public Hearing to receive public comments on the
Draft EIR and continued the public hearing to February 16, 1988 meeting to
' receive additional comments.
4
'1
Regular Meeting PCM-8-26 February 16,` 19SS
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RESOLUTION NO. 007- 88
A RESOLUTION OF THE DUBLIN PLANNING COMMISSION
---------------------------------------------------------------------------
UPHOLDING THE ZONING ADMINISTRATOR'S ACTION
DENYINGPA'J87'1'381SHELL SERVICE STATION VARIANCE REQUEST TO EXCEED
THE MAXIMUM PERMITTED SIGN AREA FOR TWO SERVICE STATION PRICE SIGNS
AT THE SHELL SERVICE STATION ON ALCOSTA BOULEVARD AND SAN RAMON ROAD,
8999 SAN RAMON ROAD
WHEREAS, Diane Lundquist representing Shell Oil Company filed a
Variance application to allow two existing illegal service station price
_ signs to exceed the maximum permitted sign area at the Shell Service
Station at 8999 San Ramon Road; and
WHEREAS, the application has been reviewed in accordance with the
provisions of the California Environmental Quality Act and has been found
to be"categorically exempt; and
WHEREAS, the Zoning Administrator held a public hearing on said
application on January 13, 1988; and
WHEREAS, proper notice of said public hearing was given in all
respects as required by law; -and
WHEREAS, a Staff Report was submitted recommending denial of the
Variance request to exceed the maximum permitted sign area for two service
station price signs on the site at 8999 San Ramon Road; and
WHEREAS, on January 13, 1988 the Zoning Administrator after
hearing and considering all said reports, recommendations and testimony as
hereinabove set forth, denied the Applicant's Variance request PA 87-138;
and
WHEREAS, the Applicant subsequently appealed the Zoning
Administrator's Action; and
WHEREAS on February 16, 1988 the Dublin Planning Commission held
a public* hearing to consider the Appeal; .
WHEREAS, the Planning Commission heard and considered all reports
recommendations, and testimony on February 16, 1988, as hereinafter set
forth;
NOW, THEREFORE, BE IT RESOLVED THAT THE Dublin Planning
Commission does hereby find that:
1) Authorizing the Variance constitutes a grant of special privilege
inconsistent with the limitations on other properties in the vicinity
as all properties within the City must comply with the City's sign
regulations.
2) There are no special conditions or extraordinary circumstances which
apply to the property and do not apply to other properties in the
vicinity, so that the strict application of this Chapter deprives the
property of the rights enjoyed by other properties, as the service
station is located on a relatively flat rectangular shaped corner lot
fronting two major arterial streets, a situation typical of most
service stations within the City. The fact that the service station'. �.
is located across the street from a service station in an adjoining :
City which may or may not permit larger price signs does not
constitute a special condition or extraordinary circumstances as signs
located within the City are governed by the City's sign regulations.
The City's Sign Ordinance and regulations are not directly influenced
by surrounding communities,
AT4"ACm OM5mN�f
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3) Authorizing the Variance does not meet the intent and purpose sought
to be achieved by the City's sign regulations as the Applicant's signs
do not conform to the Ordinance's purpose to promote uniformity among
signs. The City's Sign Ordinance recognizes that the community's
attractiveness is an important aspect of the public's general welfare,
and establishes reasonable control of signs to protect the public
welfare, safety and health. In recognition of the need for controls
on signs as a means of promoting uniformity and attractiveness within
the City, and the need for businesses to identify themselves and the
services offered, the City's Sign Ordinance permits service station
price signs with restrictions on the number, size, height and location
of signs.
4) Authorizing the Variance adversely affects the orderly development of
property and the preservation of property values in the vicinity; as
the Applicant's non-compliance with the City's Sign Ordinance does not
promote the intent of the Ordinance as it does not promote uniformity,
an important aspect of orderly development.
BE IT FURTHER RESOLVED.THAT THE Planning Commission does hereby
uphold the Zoning Administrator's Action denying PA 87-138 Shell Service
Station price sign Variance request to exceed the maximum permitted sign
area for service station price signs, and directs the Applicant to bring
the two price signs into conformance with the City's Zoning Ordinance
relating to service station price signs within 30 days of' the effective
date of this denial.
PASSED, APPROVED AND ADOPTED this 16th day of February, .19,88.
AYES: Commissioners Barnes, Burnham, Mack and Zika
NOES: Commissioner Tempel
ABSENT: None
Planning C6 iissi
Chairman
ATTEST:
�L
Planning birector
-2- `;
RESOLUTION? Vol 001 - 83
A RESOLUTION OF THE DUZLIN ZONING ADMINISTRATOR
DENYING. PA 87-138 .SHELL SERVICE STATION VARWCZ REQUEST TO EECEZD •
THE �IMIIH PERMITTED SIGN ARPA•POR TWO._SZa7ICZ STATION PRICZ SIGNS
AT THE SHELL SERVICE STATION 071 ALCOSTA AOULE7A?D )M SAN RAM02? ROAD,
8999 SAN RAMON ROAD
WHEREAS, Diane Lundquist representing Snell Oil Company filed a
Variance application to allow two existing illegal service station price
signs to exceed the maximum permitted sign area at the Shell Service
Station at 8999 San Ramon Road; and
WHEREAS, the application has been reviewed in accordance with the
provisions of the California Environmental Quality &-ct and has been found
to be categorically exempt; and
vEF-PEAS, the Zoning Administrator held a public hearing on said ••'
application on January 13, 1988; and
WHEREAS, proper notice of said public hearing was given in all
respects as required by lair; and
WHEREAS, a Staff Report was submitted rece=ending denial of the
Variance requerst to exceed the maxi.^= permitted sign area for two service
station price signs on the site at 8999 San Ramon Road; and
WHEREAS, the Zoning Administrator heard a=d considered all said
reports, recommendations and testi-mony as hereinZoove set forth;
YOW, T -1-REF BE IT RESOLVED THAT T=- L4:;c1in Zoning
Administrator does hereby find that:
i
1) Authorizing the Variance constitutes a grant of special privilege
inconsistent with the limitations on other properties in the vicinity
as all properties within the City must comply V:th the City's sign
i� regulations.
I
2) There are no special conditions or extraordinary circumstances which
apply to the property and do not apply to other properties in the
j vicinity, so that the strict application of t:3-;s Chapter deprives the
(� property of the rights enjoved by other properties, as the service
station is located on a relatively flat rectanpslar shaped corner lot
fronting two major arterial st_eets, a situatiea typical of most
service stations within the City- The fact that the service station
' is located across the street from a service station in an adjoining
City which may or may not pernit larger price signs does not
i
constitute�a special condition or extraordinary circumstances as signs
located within the City are governed by the City's sign regulations.
The City's Sign Ordinance and regulations are not directly influenced
by surrounding communities.
s
3) Authorizing the Variance does not meat the intent and purpose sought '
to be achieved by the City's sign regulations as the Applicant's signs
do not conform to the Ordinance's purpose to promote uniformity among
signs. The City's Sign Ordinance recognizes that the community's
? attractiveness is an important aspect of the public's general welfare,
and establishes reasonable control of signs to protect the public
welfare, safety and health. In recognition h the need for controls
on signs as a means of promoting uniformity and attractiveness within
the City, and the need for businesses to identify themselves and the
{�ryI CHM riT � r
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'4) ` Authorizin the Variance adversely affects the 'oxdeflyrdevelopment'of
S °pm
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prop
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SOLVED THAT THE -Zonin �Adainistrat ' '
` .BE.IT•FUELTHER ;RE g or does bereb
; tatian price•'srgi Var '.' y:;
deny PA 87-138 Shell�Service S iance;xequest`"to exceed
the maximum permitted sign 'area or' service' station puce`"sign
s;=
directs the Applicant to bring the tao pxice sips into,conformance"with
• the City's Zoning Ordinance relating to ;service -station price -signs'vithin
30 days of the effective date of this denial �•
• - .. .. .. , ,�' _ _:f. _ ',Y' fir' "'
. PASSED, AYPBOVED AND ADOPTED +this'.13th day of Hanuary '1488,
Zoning Administ ato
Associate Planner
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Zoning Administrator Meeting - January 13, 1988 _
A meeting of the City of Dublin Zoning Administrator was held on January 13,
1988, in the Conference Room, City of Dublin Office, 6500 Dublin Boulevard, The
meeting was called to order at 9:05 a.m. by Laurence Tong, Zoning Administrator.
POLL CALL
PRESENT: Laurence Tong, Planning Director/Zoning Administrator, and Maureen
O'Halloran, Associate Planner.
PUBLIC HEARING /
SUBJECT: PA 87�-11338 Shell Service Station Price Sim Variance
8999 San Ramon Road.
Mr. Tong, Zoning Administrator, explained the Zoning Administrator public hearing
procedures, opened the public hearing and called for the Staff Report.
Ms. O'Halloran advised that the Applicant was requesting approval of a Variance
to allow two service station price signs to exceed the maximum permitted sign
area. She explained that the Zoning Ordinance permits a maximum. of 32 square
feet per price sign while the Applicant proposes 48 scuare feet per sign. She
noted one price sign is located on San Ramon Road and t"e other price sign is
located on Alcosta Boulevard.
Ms. O'Halloran stated that the Applicant was notified by the Zoning Investigator
in April of illegal and non-conforming signs on the site, and has filed a
Variance application in response to that notification.
Ms. O'Halloran stated that in order to grant the Variance request, four findings
of fact must be made relating to the signs. She further explained that Staff
could not make the required findings as identified in th e Staff Report as
1) there are no special circumstances related to the physical features of the
property in that the service station is situated on a flat lot on the corner of
two major arterial streets, .which is t;-p ical of most gas stations in the City.
She further stated that the fact that the station across the street is located in
ferent sign regulations t:Zan the City o Dublin was
the City of San Ramon with dif
not a special circumstance. 2) The Variance does not meet the intent of the
Ordinance as the intent is to promote orderly and attractive development of suns
in the City, and recognizes the need for businesses to identify themselves and
their services and provides provisions in the Ordinance to promote this intent.
PSs. O'Halloran indicated that since the findings of fact could not be made to
warrant granting the Variance, Staff recommended the Zoning Administrator deny
the Variance request and require the Applicant to remove the signs within 30 days
of the effective date of the denial.
Diane Lundquist, the Applicant, stated she was representing Shell Oil Company and
that Mr. Theobald would like to make a statement.
Regular Meeting Z�L I-1 January 13, 198S
A'OTTACHME
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Mr, Theobald, reptesenting• C & J Coi'Corporatiop, the station Ceneral Manager,
stated the station has been in operation for 11 years and has gone from selling
60,000 gallons a year to 300,000 gallons during that time period, He also
stated the station generates between $30,000 - $40,000 for the City's revenue,
Mr. Theobald stated a larger price sign was needed to advertise the fourth
product,available to the public, diesel fuel. He further noted that $3,000 a
year is spent on planting on the site and $9,000 a year on maintenance of the
site. He noted the sign is similar to signs used in other cities in the area.
Mr. Tong closed the public hearing and commended the Applicant for the attractive
appearance of the station in terms of maintenance and landscaping.
Mr. Tong noted that the City's Sign Ordinance is in compliance with State law
with regards to price signs.
Mr. Tong identified that the four findings of fact must: 1) relate to unique
circumstances present with the property: 2),the Variance must grant parity with
other properties in the vicinity, 3) the Variance cannot be harmful to the
public, and 4) it must be consistent with the intent of the Ordinance.
Mr. Tong stated that even with the situation of the property's proximity to the
City of San Ramon and the attractive appearance of the site in general,. the facts
do not support the granting of the Variance. Mr. Tong stated that the existing
price signs were attractive, but that the Ordinance did not allow them.
Mr. Tong stated that he was unable to make the findings and denied the Variance
request.
Mr. Tong indicated that an alternative would be to amend the Sign Ord;-
ance to
permit a bigger sign for four products.
Mr. Tong explained the appeal process.
ADJ OUR".10NT
There being no other business, the meeting was adjourned- at 9:25 a.m.
Re oectfully submitted,
Planning Dire to
ATTEST:
Maureen O'Halloran
Associate Planner
Regular Meeting 7-1`1-2 -January 13, 19SS
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�EN
% .�'`3 Shell Oil Company
DUTu a � ►�j'�:� :r.... . - • EAST SAY P.O.BOX 4023
MARXETIHG DISTRICT
Concord.CA 94524
(415)676-1414
January 22, 1987
City of Dublin
Planning Department
6500 Dublin Blvd. , Suite D
Dublin, CA
SUBJECT: SIGN VARIANCE APPLICATION .
SHELL STATION
8999 SAN RAM-ON FOPJ
PA 87-138
Gentlemen:
Shell Oil Company wishes to appeal to the Planning Co=fission.
regarding the decision of the Zoning Ad--inistrator to deny
PA 87-138 .
Z
Because this location is one of only two •se_•,7ice station in
Dublin offering the diesel product, additional area is
necessary to displav its Price. We wis:^_ to bring these
concerns to the Planning Comaissior_.
Information recardirg the next step of the appeal sh.ould be
sent to me at this address .
Very truly yours,
AIX, 4,
Diane MI. LLndct_.,.st
Project E"aineL
cc: Don Theobald, C & J Cox Corp.
8802201
AC2
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=r.. cis from the
ESS AND PROFESSIONS CODE - - --
Of California '
• PERTAINING TO
• WEIGHTS AND MEASURES
? AND PETROLEUM PRODUCTS
*SLCf Catl�o '
_ X00►�° .
CALIFORNIA DEPARTMENT OF FOOD AND AGRICULTURE -
DIVISION OF MEASUREMENT STANDARDS
Sold by
SUPPLY SERVICES
CALIFORNIA DEPARThiE-fT OF FOOD AND AGRICULTURE
1220 N Street
Sacramento, Califomia 95314
N .
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PETROLEL'T! !
(c) Unless otherwise prohibited, any person selling motor fuel by the i
liter shall be auL"arized to advertise its price by displaying on the ;
advertising sediia either the price per liter or the price per gallon.
Added Sta,td 1914 6. 692.
§ 13531. DIS?LAY P.ECUIR MITS; EXEHPTIC.V CF Sr-r.L71ED GEOCUPHIC
AREAS; VIOLAIIC:iS; E'fUCE."£NT
(a) Every person offering for sale or selling any motor vehicle fuel to
the public from any place of business shall display on the premises an
advertising medium which complies with the rz;uir=ents of this article
and which advertises t,�e prices of the three aaior rsades of t-
fuel offered for sale. the advertisirg mr_•iva shall be clearly visible
from the street or hiyrsway adjacent to the p.-eaiaes. When the place of
business is situated at an intersection, the advertising medium shall be
_. clearly visible from each street of the inter -tion. for the purposes
of this subdivision, motor vehicle fuel rocs not include propane.
(b) The governing body of any city, aunty, or city and aunty say, by
ordinance, exempt specified geographic areas from the provisions of this ——
section if, pursuant to Article 5 (r�eencir:g with Section 6530) of
Chapter 3 of Title 7 of the Government Cede, the areas are designated on
r the local general plan as scenic corridors or historic preservation areas. ---
(\ (c) (1) Except as provided in paragraph (2), any pc:son who violates the
provisions of subdivision (a) is guilty of an infracticn and, upon
conviction, is punishable by a fine not to exceed five hundred
dollars (S5C0).
(2) Any perscn who violates the provisirns of sthdivisicn (a) and
who has been previcu3ly convicted two ar more t:_-es of a violation
of subdivisionn (a) is guilty of a ■isdr-carar and, upcn conrictirn,
is punishable by isprisenment in the runty jail not exceeding six
months, by a fine not exceeding one t`.cusand dollars (S1,CC'0), or
by both.
(d) Notwithstanding Section 13590, the district attorney of each ecu_nty, '
or pursuant to Section 41903.5 of the Govc:r=ent Gde, the city attorney
of any general law city or chartered city within each county, or the
county sealer, shall, upon complaint or upon his or her own motion,
enforce the provis-,cns of this section and, in addition. may bring an
action for injunctive relief in accordance with Sectionn 136-11. 1
i '
Aided 5: a 1914 c;:
c
§ 13532. KTCR FjZ : C"•NTENTS OF DIS?LAT
• (3) It is unlawful for any person to display ruv advertising median which
indicates the price of motor fuel unless the advertising medium displays
all of the follcwing:
• - 139 -
I '
fit•' ' , `
"re% jW1 •� 7, ��: " Jlt
��• ', ,�.� � .� „ �••�1'I l i�•)�y/l11'/%li.•!'t'lfV/�1��• ♦-li�,�(,r r. ,•��•�.�/r����:�^j �.,�1�!�';���� !! 1�
(,O• �) �T;,I,�.r�yh...�rri{��v�3�'��•.i"�Y �� lti�t,'rXi•; f••'t'•c,r�,;,.•_,;/�ir��-� � %''; .'r
�, �J,��;l.;iw ,vl::•a,l•".('/•1-• ���f l,..I.►Lf:.�!�'1;:f���fjw,y' I+.j7�a Hq.%.r 1::'v,••�tr'•�'-Y••.•,.
_ fln Lfr�irll_- �''! is,;r:/.�:.i. ;S�ii/�r^'�'I r.:+;�.�L/ t,! J 3. L%!,!6 '•� w/.l�r.�i;^•-1 L'::I��,i.,/,
r :'1 P j�.•1a..11 ;- r' w::,:/..�.I�n•;L,�"y,,�•r/,,,,lJ�' r .,, . !'Pr �f ( ,
•A � �rIF "K :rJi' 1.... ,.,. � fir•. r � •r ..:..�..,;...
r *i G . �;. :N �'4' ::-' , ,�;•..�,; ., .!. �= Y s•�s„ Is-,. .�1 v i•;•2! r�r.%.�":... r_.
�7r ! b1Y��rr,;}/1• / ,s.• .,/:'� � i, .vo. r,ir:f'. %�•l;�%r'f.../•: �.r, ri.. •/ L pi ;��y �/,�
i- Y! / ,!`.I S•j,!. /s'r, r!ri.r,..•I� ;••=�:ii/• � 1�✓1.•'.�;.`r�.iil. �-a �.
• • ' ^' /Sri.:
or
§ 13540. LOCAL REGULATION I
- Nothing_in;this_irticle'shallDe_'csnt�n 4 to p ibit the governing
bodyipfs n!ciiyo^county or�citi:and cozky-
iro�_enaetirg ordinances,
- ludirig;-but-not�2Laited;td;=lied":tae;end=zdn ing=oidinanees, which
• ispox rr3tricifans on'#tL• dvertising sediia rsferred'fo� thi3:article,
so Ll on_g sa:arpnviaiona ofrthe:ar'inanees'dealing with*matters:peci-
_.
- fically cwer=d Jn_this.article ue identical to this article:
_ Addtd SL.ttA 1984 eh 498.
_ - ARTICLE 13
Inducements for the Sala of GasoIlne or Motor Fuel
_ [Added by Stets i973 ch 519 § 1.]
' Renuabe:ed Stats 1590 ch 636. •
\- § 13550. PARTICIPATION IN GIYEAYAY P?.CCUK By RETAIL C£AL-ro5
\ MT 10 EE '.,C£ CDWULSORy
No petroleum corporation or dist:i=utcr shall compel or unduly or unrea-
sonably influence any retail gasoline dealer to participate in the give-
away or offer to give gray free of e"•an;e any item of value, including
_ trading stmtps or any kind of aer-•adise or goods, whether or not such
gives-Sy is conditional upon Lk pv--•rnue of gasoline, motor fuel or
petrolets products. The decision to participate in such givearays shall
be solely that of the retail 9:34 ne dealer. Nothing in this section
shall p=hibit a retail gasoline dealer from entering into an agreement
to participate in any such give+-:)•1;,,. .
Adder S'--% 1914 ch 519 f 1. Itt—eccd sc-et 1980 ch is5.
i
- 143 -
;
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i
�'.- _ , - .. ....-,�._._..... ,.. ,.;....--�__._., ..___, --•.•• --"r"u+:'cam-`-�•c'�^;'�ct"iar•'^�'=•�.._-;».`.•r :'— ;:t�.•-:''•!l�ti'�\��`�.�-1-6...
' a '• .tie.:.''-•`^ ::.�•• :'a' ,:•' ••,1'�;'ti•�• ..�•' : a;•
.�. . . .,...
%
.��>.. . i... �. ... t'�ativ., i�':�:':I, i .`:'•..w ter.,
t � '
I �v'/ �M1ht7 y►•�r �,•`;�Y'i`�r�j'ir:Wit//J7'J'l/%���L" I� ✓J,r ';! rs �7"'j�,i�. r
� y "• ."� }�.%!', �,I.�%r ��.. �. 'Cfili�: ♦..ter S• /..
Pk
i ..r. . :� s..,'U•rs'+:w•..� +✓*:•::L�„'t:�'./:«,/irr".t,•.i/s.:.'S�+,f,•'.�!r.%;✓•,.f/ifi.i�j.J�,''',.l:i��LiII;fI':2i.;n.:.•ff•/i'•i,•
..•.. ..Vr �,Yy;„"..:.r,.?�..,J(.,....�.�r{•!1/,i���:i- r.-ms's;•'r t:%r•'+�•rr• ..' r .
r � fiC.,rr!ry. i. ..a,,..r.' -I.- s �6'wti.��r,>L7✓%i��!! 'f;/jfV� ��1�'�"'.:r ♦
'/';::/•C:A•%ii'i.1�.1'i v¢.,♦,LiA(. r•• Pp1 .?••�,f r
/✓wi..,r� •�., ri�r. .,-N+,. 'r' L..:.. :,1, — . ?" i/ t/r5l r/i>y!• �✓//{17r1.My 4
'�•��,.rl /.�/,��•���;�•f, �./.: !: r" /�j/:.1'..:rJ 1fi /
N_k:S:3LJ.:r::%I r -� .. ........./.^.. .a v-•r1:.:7:i.i..;r.%:i:✓���a�G.1.J '/ �' 1 �Lww:ill�s �'
BASIC REOUIREMEHIS FOR MOTOR FUEL PRICE SIGNS
Business and Professions Code Section 13532(a) . • . . .
BRAND E Zr� BRAND: Minimum height - one-
third the size of the price numerals.
The Word "Gasoline" or the name of
. .other motor fuel is required on the
■ O ,r sign. The letters must be not less'
than one-third' the size of price
41k!11,1 4313 4121 numerals, but need not be larger
0 than four inches in height.
s O �r Grade not less than cae-sixth size
f I.ID -of price numerals -•need not be more
�r than fou aches in height.
s PRICE FIGG3:•S: To be all- of the
cOL�*� � same size and color and at least six
GAJ N 2 inches in height. Fractions may be
used if eeua1 in size to one numeral.
F1
BRAND
LITER "LITER" - Not less than one-third
size of the price numerals.
9 .
Section 13531(a) Business and Professions
Code requires the three major grades
of motor fuel to be advertised.
LW
9
^ Section 13536 requires all letters,
Ufigures and numerals to be of a heavy
117
f P stroke, a color that contrasts against
• �����
the baccreund, to be clearly visible,
and the height may not exceed twice
� n
the 6 dth, except the letter "1" and
the numeral one (1).
GASOLINE
- 4