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Item 7.1 Community Profile Brochure
CITY OF DUBLIN AGENDA STATEMENT CITY COUNCIL MEETING DATE: JANUARY 28, 1991 SUBJECT: Community Profile Brochure REPORT PREPARED BY: Dennis Carrington, Senior Planner�- EXHIBITS: Mock-up of community profile brochure. RECOMMENDATION: Review and comment on mock-up of � community profile brochure. 2. Direct staff to proceed with final design and printing of 5000 copies of the community profile brochure. FINANCIAL STATEMENT: Costs associated with typesetting, printing, photo separations and photography of a four page, color brochure with four color photographs are estimated to be approximately $4,400 for 5,000 copies. Funds have been provided in the FY 1990-91 budget for this project. DESCRIPTION: Included in the 1990 City of Dublin Goals and Objectives Plan were a number of economic development objectives including development of a community profile/promotion brochure. The purpose of the brochure is to provide potential business persons and new residents with a brief, attractive and informative brochure emphasizing the benefits of locating in the City of Dublin. On July 23 , 1990 the City Council directed Staff to prepare a draft or "mock-up" of the community profile brochure and bring it back before the Council for review. A black and white mock-up of a four page brochure with four photographs has been prepared in an 8 1/2 x 11 inch format (one 11 x 17 inch sheet folded in half) . The draft text is oriented to a variety of target markets with an emphasis on small businesses and households. The information in the brochure is arranged around the color photographs under -bold subtitles. It is recommended that the City Council review and .comment on the draft text and mock-up of the community profile brochure and ' authorize the final design and printing of 5000 copies of the community profile brochure. It will be necessary to print five thousand copies of the Community Profile Brochure to have a sufficient quantity on hand for distribution by the Chamber of Commerce and the City over a two year period. If larger amounts of the brochure are desired, 7,500 would cost approximately $5,020 and 10,000 would cost approximately $5,800. m ^ ." .s. 'a'a;->,..- '�xt. � >a. � - � .: r �Jlt.a'.i�3y x,t:t+Ei- -.1ak�... v �,Yh•L:e3t�� :-$@if�s•::W;;1js ,.,;i- :`k' "`.'1'ie`:,.a' ^' ;• i'1 !�'N`,tY yS` r .;-�-'�� `�r �� sj1- �1`'�N% _ A`�' '". "i .ts!µ �xi�(. i "�!. ':Fi I.r ,� y,t;. 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"�y,��;!� aY •+ ' ' 1' . i 1111//II/Il/f/I/1171T(1lITii((f r��««<<� i"^'�t ii%/�� t `t t� ,� •, t ,� 1 1 1 ,' ��t'-��f°-7•;•,�„y'�r,a+~ f�f'6� 'F�r--�,,.1� rr� ���o,rte.:i 1G;'`��1..�..=�;� �� � ' l��•�^r �-�`����0.c' '� �+.Sr�t ��rc 'Fd r"Mw:,:�j y �dL'3�-raa..y,Y�.�:•"`•rt(Y5�:+11"�S.i(u3c�ISno:..L' i•'� -� {i i ..l ;i .._ .,! 't(k ' 1 ��� 'R� � ' -� n"'�'.�"Iii- 1. ; �'.,.f,a-. '�X�_��,,�'•^.C� f j, 1 , .. gig IN + ;i2 9 r, ;a•','. li3 _"7V��•' $ +'r�a•t.'- � �.reF} .+ rt,.NwA` 1..✓a� r7'�i• ,� � "?"1'.°�i, �' nYfl',4�'.��+'�. jl i�!4ti`; `.�"'"-.�'' .-,T•�,y,` /P!%�''j` rw'4%¢'4>f -,L;7���•:c�f�°'�'.�d�.�':Y,,,Ji h �l.�;I`:k_��,��y� � ,,y,�'i'`!"���� �F=tc)La"! MtiAtCS t,t 4-�,•�1; ,, .�f'�'IG'�K:k,� :..� A�V tr � :r'• •('+ 't' � ,��• ;'i, .y ``•- n, 1 vnt°• y,f.- �t'I'w!. 1 iew of Dublin Civic Center ©Jane Lldz .January.1991 ` ' (• �1.`-�• .1itn l'-c•I,-.f tt t,� ,_(.15� -- -- - v /1�,�:E<<`J i fl.'•.�1.� -/ / ,{.; r. 'f�:./� v•.t i .� •ll.%G�t)� �k) ��::It t �.-�//S �•.,. ( t�.,�•�-_.t:�. Welcome to Dublin: routes spurred its growth from the early days to the 1930's. In the 1960's rapid residential and commercial Welcome to Dublin, one of California's finest cities. growth began resulting in the city of 25,825 population Located in the rapidly-growing Tri-Valley area east of and 8.5 square miles that we know today. San Francisco, Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth. A wide variety of housing types, shops and recreational opportunities as well as an excellent educational system make Dublin a Civic Center: wonderful place to live, work and play. Dublin's award-winning Civic Center was designed by the architectural firm of George Miers & Associates and was occupied in the Fall of 1989. History and Size: The 53,000 square foot center, which is large enough to accommodate future needs, consists of Dublin, aI thou gh'incorporated in 1982, has its roots two semicircular wings surrounding a courtyard and deep in the history of California. The area was fountain. One wing is used for administrative and mentioned by Fray Juan Crespi, of the Pedro Fages civic uses and the other as a police facility. expedition, in 1772 when they were looking for a land route to Drake's Bay from San Jose. Building first began in 1834 when Jose Maria Amador established his Rancho. In the 1850's settlers arrived Climate: and established homesteads, stores, a church and a schoolhouse (both still standing). By the 1870's Dublin enjoys a year-round Mediterranean climate, Dublin had two hotels, a large store, a blacksmith, a 'most often characterized by warm sunny days with shoemaker and was becoming a town. Dublin's cool breezy nights. Most rainfall occurs between the location at the intersection of two major stagecoach months of October and April. I , r Business Climate and Commercial Opportunities _ . Dublin, which lies at the geographic hub of the Tri-Valley area, presents an ideal opportunity for businesses to position themselves for rapid growth _ in the near future. The Tri-Valley area which includes the communities of Dublin, Livermore, L r� = Pleasanton and San Ramon has a population of 180,300 and is projected to grow to 265,600 by 2005. With over 1000 businesses and extensive amounts of commercial, office and warehouse .. .�,., . ^ . .,.,;.= - �; "'f` Vii► ,"I l C, :{ r- ,�- ._�...•.�. ;�,, space, tremendous opportunities exist in Dublin for both small and large enterprises. Large firms such - ' as Hexcel Corporation, Lucky Stores corporate Single family home in Dublin. U I headquarters, SmithKline Beecham Clinical Laboratories and Unisource, all with more than 100 employees, have chosen to locate in Dublin. Housing. 6111 L A business registration program has been initiated A wide range of housing opportunities are available: to monitor business rather than to raise revenues. New executive homes on view lots, single family The program will assist in the event of an emergency, homes, modern condominiums and garden facilitate more accurate collection of sales taxes by apartments. In 1990 a new executive home with a the State, and assist businesses in complying with view costs approximately $350,000. The average planning, zoning and building regulations. This resale price for a five bedroom home is approximately program charges a flat fee of $50 which is used only $440,000, for a four bedroom home $310,000 and a to defray costs. three bedroom home approximately $220,000. Condominiums and townhouses typically cost For more information about doing business in $155,000. One bedroom apartments rent for Dublin write or call The Dublin Chamber of approximately $650 to $750 per month. Two Commerce at 7080 Donlon Way, Suite 110, Dublin, bedroom apartments rent for approximately $850 California 94568. (415)828-6200. to $950 per month. Three bedroom apartments rent for approximately $1,000 to $1,100 per month. Education and Library: Dublin has an outstanding school system that includes three elementary schools, one middle school, one high school and one continuation high school. A commitment to academic excellence led to the receipt of the 1990 California Distinguished School Award by Dublin High School. Special programs , include high school and middle school marching bands, outdoor environmental education programs, I .°' t, special programs for gifted and talented students andspecial help with support from trained counselors, psychologists and speech clinicians. Evening education programs are available to all ° ; adults, seniors, teens and youth interested in � � / enrichment workshops, seminars or classes. Dublin has a modern 14,700 square foot Library containing 80,000 volumes and offers computerized '' s. catalogues, extended library hours, seven days a q week service, computers and typewriters for the convenience of the public. The Library is located at 7606 Amador Valley Boulevard. Sierra Trinity Business Park r ^ ^ ��m�� Recreation: ° �°������ ��v��� �u���������D����° Park facilities and recreation programs are CPU extensive. Eight developed park and recreation facilities and on undeveloped open space park provide a wide variety ofrecreational opportunities. Of note is the Dublin Sports Grounds which has excellent soccer, baseball and softball facilities. Many local, state and national tournaments are held here. The Dublin Swim Center has a large free-form pool set urnongotsloping | rcoo. Instructional classes oowell as recreational swimming and specialty programs for all ages are offered at the swim center. Senior adults can take advantage of the programs and services provided at the Dublin Senior Center. The l2.O00 square foot Shannon Community Center offers many programs from pre- school tn aerobics and, in uddition, is available for rental by private parties. Additionally, the City's Child Care: Recreation Department offers well-rounded progrmnnohorto�o youth, teens /\n abundant supply of child care iaofhercdthrough ' ' ' both family home providers and child care centers. Regio�����^������� ���������°�°����� /\dditionn||)\ before and after school child care iu nal~ ~ ~ ~�~ provided at two elementary schools in Dublin, with There are many beautiful regional recreational and plans underway for expansion to third school site. camping retreats in the surrounding areas such ns Del Valle Regional Park in Livermore, with its Colleges and C-In,vers~t^es: natural terrain and serene lake; Shadow Cliffs in Internationally renowned educational institutions Pleasanton with its sandy beach and woterulide; such as the University of California and Stanford Pleasanton Ridge Regional Park with miles of University, are located ]0to35 rni|eototh~^`est in hiking and bicycling trails; and the incomparable Berkeley and Palo Alto. California west Mt. Diablo Park north in ' '''`~ ' Hayward is located 12 miles away in nearby area which offers hiking and bicycling trails, 50 Hayward. Las Poyitoa Community College is located picnic sites and 5O campsites for use. The City of O miles to the east in Livermore. San Francisco with its world renowned attractions is located ]5 miles to the weat Health �� � �u������xo .~are: Excellent medical care io available within minutes ^ , � of Dublin. Valley Memorial Hospital in Livermore, Kaiser Pernnoncnte Hospital in Pleasanton and the San Ramon Regional Medical Center in San Ramon - � offer otnte'of-thc'ortmedical conc. /\ wide variety o[ health care professionals live and practice in Dublin. Hotel Accommodations: Dublin and surrounding areas provide attractive hotel accommodations to suit all needs. Dublin's Future: Dublin has o bright and dynamic future. From on unincorporated community with an area of 4.1 square rni|co and n population of 13,49,6,in 1980. Dublin has grown into o city with an area of 8.5 square miles and o population of25.825inl99O. Recent development studies indicate that Dublin may ultimately grow to cover approximately 23 square miles with o population ranging between 55,OU0to85.O0O. /\ vigorous, well balanced Dublin is envisioned with an attractive variety of public ' amenities, housing types, commercial uses and / Photo uyecau`,ap,one,u�, ( employment opportunities. . . - � . . .. .. _ _ _.__... _.•_.._ _.._ ... . Location/Transportation/ Dublin Statistics: =° 1980 1985 1990 Access: Population (1) 13,496 15,608 25,825 Dublin is located at the intersection of Interstates 580 ,M1, Housing Units(1) 4,123 4,814 7,081 and 680 in the heart of the Tri-valley area, one of the ;;: Employed most dynamic areas in the state of California. With Residents 2 6,497 8,000 12,000 ( ) two approved Bay Area Rapid Transit stations, an � Total Jobs(2) 8,168 9,640. 12,210 impressive transportation network offers easy access Average Household to other points in the San Francisco Bay area: Income(2) $44,942 $46,600 $49,100 Average Sales San Francisco. Price (3) N.A-. $134,657 $225,855 Driving time. Approximately 50 minutes. (1989) Distance. 35 miles. Sources: (1) State Department of Finance Oakland: } (2) ABAG Projections 1990 Driving time. Approximately 35 minutes. (3) Southern Alameda County Board of Distance. 25 miles. Realtors San Jose. �s Calendar of Special Events Driving time. Approximately 35 minutes. in Dublin: Distance. 25 miles. Saint Patrick's Day Parade March r. Dublin Pride Week April For more information about the City of Dublin, dfr Shamrock Ascot Concours d'Elegance September write or call The City of Dublin at 100 Civic Plaza, Red Ribbon Week October Dublin, California, 94568. (415) 833-6650 ro �e�� tee\' ' et�ti G ,{tip' <a G � t°5 1c,00 h 580 5 anti M, 880 a5 � -ems` `�" ��" . G \�e� •r^. aG*4 580 ©` �771� ygo a -� 238 0g ...`� et 101 5 ° 880 680 sate 92 } - 1 Commonly Used 101 Phone Numbers: City of Dublin 833-6650 Chamber of Commerce 828 6200 280 Pacific Bell (Telephone) 811-8111 Pacific Gas and Electric 447-1480 Dublin San Ramon Services District 237 �oee (Water and Sewer) 828-0515 E k 1, � � `{ � Livermore-Dublin Disposal (Garbage Services) 447-1300 x x 880 Y`R dos a� Viacom Cable TV 828-8510 tN 680 Dublin Unified School District 828-2551 Z'a P`cP 828 1315 AF `'�� z °5e Dublin Library Sa I i