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HomeMy WebLinkAbout8.3 HCAC Long-Range Plan Status Report CITY OF DUBLIN HERITAGE AND CULTURAL ARTS COMMISSION AGENDA STATEMENT MEETING DATE:January 13, 2005 SUBJECT: Heritage &Cultural Arts Long-Range Plan Status Report ATTACHMENTS: 1. Heritage& Cultural Arts Long-Range Plan RECOMMENDATION: Receive report from Staff FINANCIAL STATEMENT: None DESCRIPTION: The Heritage & Cultural Arts Long-Range Plan was approved by the City Council in August 2001. We have now completed the third-year of the five-year Plan. In order to keep the Heritage and Cultural Arts Commission abreast of Staff progress towards the Heritage&Cultural Arts Long-Range Plan, Staff has prepared a status report for review by the Commission. The City will be embarking on the Annual Goals & Objectives process in the next few months, and the Long-Range Plan provides a platform that will assist the Heritage and Cultural Arts Commission in identifying future goals for FY 2005-2006. LONG-RANGE PLAN The Heritage and Cultural Arts Long-Range Plan is intended to serve as a blueprint for future development of Dublin's heritage and cultural arts. The Plan reflects the collective direction of the City's heritage and cultural arts communities. The Plan is based upon the principle that partnerships and coalitions are important to successful implementation. The Dublin City Council, the Heritage and Cultural Arts Commission and Staff in cooperation with non-profit organizations, such as Dublin Fine Arts Foundation and Dublin Historical Preservation Association, and the Dublin schools determine the ultimate success of the Plan. As has been the case over the past several years, a number of goals and objectives are pursued as opportunities arise. For example, as development proposals come forth, they are reviewed to determine if there is an appropriate location for public art. New opportunities for cultural arts and historical programming and enhancement of arts and cultural recreation classes and programs for youth are regularly pursued. Further, additional promotional and marketing opportunities for heritage and cultural arts have been continually explored. The original five goals for the Long-Range Plan are as follows: Goal I: Create more art in the public spaces in Dublin. Goal II: Develop programs and partnerships to support a broad spectrum of cultural arts and historical interests within the community. Goal III: Advance the historical and cultural aspects of the Dublin Heritage Center. COPIES TO: ITEM NO. 8.3 G:\HERITAGE COMMISSION\AGENDA STMTS\2005\1-13-05 long-range plan.doc ti Goal IV: Provide consistent and ongoing arts education, activities and programs for the youth of Dublin. Goal V: Promote and market Dublin's heritage and cultural arts. STATUS OF OBJECTIVES For the past three years, many of the objectives outlined in the Long-Range Plan have been accomplished or are being addressed on an ongoing basis, depending on the nature of the objective. The annual goals and objectives process followed by the Heritage and Cultural Arts Commission has provided a platform to prioritize specific objectives within the Plan for completion within a given fiscal year. In reviewing the current status of the Long-Range Plan, Staff has attempted to identify objectives that have been accomplished and those that are still pending completion. The status of each objective is shown in italics following the objective. Goal 1. Create more art in the public spaces in Dublin. Objectives 1) Encourage design of development projects to include art into the public building and public spaces of the community. Ongoing; Staff is working with four additional developers on inclusion of public art within their projects (San Ramon Village, Tralee, Ulferts and Gateway Medical Center). a. Revise/amend the Public Art Policy to identify alternate funding sources and approval process for public art. Underway; this is being done in conjunction with the Public Art Master Plan. 2) Develop a Public Art Master Plan to identify opportunities and funding sources for art throughout the City. Underway; estimated completion—June 2005. 3) Complete the public art projects included in the 2000-2005 Capital Improvement Program. Complete; projects included Civic Center Library, Freeway Underpass Art. Additional projects that have been completed in the subsequent 2004-2009 CIP include Banner Art, Bus Shelters-Phase I and Senior Center. 4) Work with the Dublin Fine Arts Foundation to further the Art in the Parks program. a. Expand the Art in the Parks program into Shannon, Emerald Glen and Ted Fairfield Parks. Complete. b. For future City Parks, include an art consultant in the initial planning stages to insure that art is incorporated in the park design and that funding is available. Ongoing; Emerald Glen Park — complete; Fallon Sports Park Master Plan—an art consultant was not included but representation from the Heritage and Cultural Arts Commission was; Bray Commons — art opportunities are included in the park design. 5) Provide opportunities for temporary displays of public art. a. Pursue development of secure display area. No progress b. Encourage cooperative efforts with Dublin Schools, Dublin Library, Dublin Fine Arts Foundation, Dublin Partners in Education (DPIE), Dublin business community and other interested parties to create and display temporary exhibitions of public art. Ongoing; the City has provided display space at the Dublin Civic Center for Dublin Pride Week Posters, the Dublin/San Ramon Women's Club Annual Art Show, the Alameda County Waste Management Authority Recycled Art Display and the Dublin Fine Arts Foundation "Dublin Does Art" Display. Goal II. Develop programs and partnerships to support a broad spectrum of cultural arts and historical interests within the community. -2- Objectives 1) In conjunction with the Parks and Community Services and Community Development Departments, continue to explore opportunities for enhancement of performance facilities in parks, recreation facilities and public places. a. Investigate the feasibility of a Performing Arts Center. No progress; Staff will be monitoring the Dublin High School Master Plan process which may include a Performing Arts Center. , b. Pursue construction of an outdoor amphitheater in Emerald Glen Park. No progress; the master plan includes an amphitheater in a future phase of the park's development. 2) Continue to enhance and expand successful special events in the City. a. Expand the cultural events of the City's existing festivals to include juried exhibitions, temporary installations of sculpture or"call to artists"to create theme-based works. No progress. b. In conjunction with Concerts at the Civic, pursue workshops with musicians or before concert "talk with artists". No progress. c. Assess and evaluate cultural events within the City. Ongoing; during Fiscal Year 2003-2004 it was determined that the Classic Affair at the Civic was not meeting the goals for the event and direction was given to identify a replacement event. Funds were included in the Fiscal Year 2004- 2005 Budget for an Art Festival. d. Work with area art associations to enhance "Classical Affair at the Civic" exhibition (or similar events). No progress; however,prior to the cancellation of the Classical Affair, the Dublin Senior Center Foundation conducted a silent auction as part of the event. 3) Explore partnerships with the Dublin business community in promoting and/or sponsoring programs and special events. Ongoing; Dublin businesses have provided support of the St. Patrick's Day Celebration, Day on the Glen and the Summer Concert Series. 4) Explore new opportunities for cultural arts and historical programming. a. Develop traveling exhibitions. Ongoing; Dublin's Sister City of Bray has donated two pictures as a beginning for a traveling exhibition. b. Investigate opportunities for providing a variety of culturally based performances.Limited progress; entertainment at the City's two festivals has included some cultural groups. c. Investigate opportunities for performance sponsorships. No progress. 5) Promote culturally diverse programming, performance and exhibition opportunities. Ongoing; exhibits at the Murray Schoolhouse Museum have featured historical information on Mexican and Asian cultures and an African American exhibit is scheduled in Feb.2005. Goal III. Advance the historical and cultural aspects of the Dublin Heritage Center. Objectives 1) Enhance and expand the exhibitions at the Heritage Center museum. Ongoing. a) Pursue quarterly exhibitions in the small room of the Murray Schoolhouse. Ongoing; exhibits implemented to date include; Mexican Folklorico, Day of the Dead Exhibit; Cultural Fragments- Asian American Exhibit, Gold Fever-Stories of the Gold Rush Exhibit, Crate Expectations-History of Agricultural Advertising. Future scheduled exhibits include African American Craft Exhibit and Local Architecture Exhibit. b) Support the upgrading and restoration of the Heritage Center collection. Underway; ownership and provenance of the collection was completed in January 2004 and funds have bee included in the CIP for upgrading and restoration of the permanent exhibits of the collection. A plan for curating seven exhibits under the guidance of an Exhibit Designer and Exhibit Developer are in the process. The project is scheduled for design in spring/summer 2005, installation fall/winter 2005 and opening March 2006. c) Complete construction of a permanent storage building on the Heritage Center grounds. Complete. -3- d) Develop plans for documentation, certification and cataloging of City collections. Ongoing; City purchased "Past Perfect" museum software for collections management (digital documentation and cataloguing) and in January 2003 a Collections Management Policy was approved. In. January 2004, DHPA transferred ownership of their collections to the Heritage Center Museum permanent collection and as of November 2004 the museum has received donations of 90% of the artifacts on exhibit, including the important "Kolb"family collection. 2) Develop plans for Historical District designation of Donlon Way making certain Alamilla Springs and Green Store are included. Underway; Draft Design Guidelines have been completed pending City. Council adoption. 3) Continue with restoration and preservation of the Dublin Heritage Center. a. Pursue installation of a fire suppression system in Murray Schoolhouse and Old St. Raymond's Church. No progress although alarm systems are now in place at both buildings. b. Renovate the floor and ceiling of the main room of the Murray- Schoolhouse. Complete. c. Investigate opportunities for grant funding, e.g. National Park Service Historic Preservation Grant, American Express, National Trust for Historic Preservation. Ongoing; the Heritage Center has received a grant of $2,325 for an Institutional Assessment through the Museum Assessment Program (MAP). The Assessment will help Staff determine planning priorities. Staff will continue to investigate various private grantors. For NPS Grants, the Heritage Center is ineligible until it is listed on the National Register. NTHP does not offer grants. d. Complete the Murray Schoolhouse Bell Tower Replacement Project and encourage and support Dublin Historical Preservation Association and Dublin Rotary Club in their fundraising efforts. Complete. 4) Continue to encourage use of the Heritage Center for historical and cultural events/activities. a. Host an annual historically based special event. Ongoing; Bell Tower Dedication — May 2003, Antique Road Show—May 2004;Flagpole Dedication in cooperation with DHPA -June 2004. b. Promote the use of Old St. Raymond's Church as a venue for cultural arts performances. Ongoing; programs have included weekly Folk Singing Choir, weekly Bluegrass Jam, weekly Old Tyme Fiddlers Jam, Bluegrass Concert and Winter Concert Series. c. Develop cultural history classes and workshops. Ongoing; programs have included Mexican Folklorico, Homespun Holiday, Irish Farie Workshop, Harvest Workshop, and Homespun Holiday. An African American Crafts Workshop and Historic Architecture Workshop are scheduled in 2005. 5) Continue to work with Dublin schools to augment the history curriculum for the K-12 student population. a. Support and encourage tours of the Heritage Center by school groups. Ongoing; tours by schools continue to increase and grow and have been revamped to a more thematic approach to history. Tours now include hands-on activities including dress-up, song, dance, old fashioned games and food preparation. A Masters Degree student completed a project for the center that resulted in an audio tape of"Ellen Fallon"telling the story of coming West by wagon train and the early days of settlement in Dublin. Students now listen to the tape while on tour. b. Collaborate with Dublin Library to develop a resource library on Dublin history. Underway; Staff and the Dublin Library Manager work together to identify means to preserve and make available the local archives. In April 2005, a program of the California Council for the Humanities called "California Stories Uncovered" will be presented. This event will feature local history exhibit and inter-active activities throughout the library. Plans are underway with the DHPA to install a Media Kiosk at the Heritage Center that will link the library, archives and other historical resources. c. Provide the Heritage Center as a venue for student art exhibitions. No progress. -4- Goal IV. Provide consistent and ongoing arts education, activities and programs for the youth of Dublin. Objectives 1) Support the development of performing arts for youth and teens. a. Provide venues for youth and teens to perform and participate. Ongoing; Programs have included Teen Idol Contest at Day at the Glen, Youth Concert in conjunction with JazzMasters program, Youth Music Showcases the past four years allowing local teen bands to compete, Karaoke and Pizza Night event for teens. 2) Explore opportunities for exhibition space for youth artworks. a. Work with Dublin schools, Dublin Library and other interested parties to identify exhibition space for youth artworks. Ongoing; the City has provided display space at the Dublin Civic Center for Dublin Pride Week Posters, the Dublin/San Ramon Women's Club Annual Art Show, and the Alameda County Waste Management Authority Recycled Art Display. The new Dublin Public Library has a display case in the lobby that can be used for public art. 3) Create partnerships and collaborations to explore opportunities to enhance arts and programming. a. Work with Dublin schools, Dublin Fine Arts Foundation and other partners to ensure and provide professional quality art education. Ongoing; through funding by the City, the Pacific Chamber.. Symphony conducts small ensemble concerts in the elementary schools and two full orchestra concerts at Wells Middle School. b. Investigate and create opportunities for grant funding, e.g. Tri-Valley Community Fund, California Arts Council, National Endowment for the Humanities, Lila Wallace-Readers Digest Funds. Ongoing;JazzMasters program was partially funded through grants from local businesses. c. Encourage opportunities for exchange of art and cultural education resources through partnership with Dublin Sister City Association. Ongoing; DSCA gifted two paintings and various crystal pieces for Civic Center display. 4) Continue to enhance the City of Dublin arts and cultural recreation classes and programs. a. Investigate opportunities for expanded after school and summer arts and cultural programming. Ongoing; Staff is continuously pursuing ways to expand on classes and programs. Class offerings have included programs such as guitar; critters `n "clay, vocal performance, puppetry, screenwriting for teens,jewelry art,pastel painting,piano, acting and the theatre, clay workshops, and other offerings. b. Investigate opportunities for a grant program for youth in cultural arts by identifying and disseminating information on available grant resources.No progress. Goal V. Promote and market Dublin's heritage and cultural arts. Objectives 1) Promote heritage and cultural arts through print media. Ongoing; the Dublin Heritage Center worked with the Tri-Valley Convention and Visitors Bureau to produce a full-color brochure that promotes local historic sites. A full-color flyer of annual activities at the Heritage Center was produced in 2003 &2004. a. Work with local and regional newspapers to increase local/regional coverage of heritage and cultural arts. Ongoing; Summer and Winter Concert Series are both sponsored by the Tri-Valley Herald. The Day on the,Glen and Saint Patrick's Day Events have been sponsored by both the Herald and the Valley Times. Staff send press releases on a regular basis to promote activities and events. b. Increase coverage in the Parks and Community Services Department.Activity Guide. Complete; Heritage and Cultural Arts activities have increased to five pages of coverage in the Activity Guide. As programs and classes increase, more pages may be included. -5- - " c. Maintain the Heritage and Cultural Arts Brochure. No progress; the current brochure has not been updated since the Long-Range Plan was adopted. d. Develop a self-tour map of art and history in Dublin. Complete; the Activity Guide includes a park and facility map that identifies historical sites and also a map of public art. 2) Promote heritage and cultural arts through the Internet. a. Maintain a calendar of heritage and cultural arts activities and information on the City's website. Ongoing;programs, workshops, classes, and special events are promoted seasonally on the City's website as well as the Activity Guide information. b. Work with other area websites (Dublin Chamber of Commerce, Tri-Valley Convention and Visitors Bureau, Dublin Unified School District, etc.) to incorporate heritage and cultural arts activities. Ongoing; Dublin Heritage Center has a permanent listing under "regular attractions" in the Tri-Valley Convention and Visitors Bureau website. c. Investigate the possibility of developing a heritage and cultural arts multimedia web page. Ongoing; City's web page includes ongoing information on the Heritage and Cultural Arts Division with updates and progress on facilities and programs, special events, goals and projects, art in the Library and Civic Center, public and private art in Dublin, and the Dublin Fine Arts Foundation. 3) Promote heritage and cultural arts through broadcast media. a. Work with Community Television (CTV) to expand coverage of heritage and cultural arts activities. Ongoing; press releases are sent on a regular basis to promote activities and events. Staff occasionally appear on CTV for interviews about programs. b. Identify other opportunities to promote heritage and cultural arts activities through the broadcast media. Ongoing; although not directly related to Heritage and Cultural Arts, NBC 11 has been the City's sponsor for St. Patrick's Day Event the past three years. 4) Explore additional promotional and marketing opportunities. a. Work with Dublin Chamber of Commerce, Tri-Valley Convention and Visitors Bureau, Dublin Unified School District and other civic/social association newsletters to promote heritage and cultural arts activities. Ongoing; sent out postcards promoting the Winter and Summer Concert Series to local non profits organizations. 5) Develop a recognizable heritage and cultural arts logo.No progress. RECOMMENDATION: It is the recommendation of Staff that the Commission receive this report for the Heritage and Cultural Arts Long-Range Plan. -6- • HERITAGE AND CULTURAL ARTS LONG-RANGE PLAN • BACKGROUND In the City of Dublin, responsibility for heritage and cultural arts falls under the auspices of the Parks and Community.Services 'Department. The Department oversees operations of the Dublin Heritage Center, administers the City's public art program, programs special events, and offers a wide variety of arts and cultural classes for children, youth and adults. The City Council-appointed Heritage and Cultural Arts Commission was established in 1999 and consists of seven members who are appointed for four-year terms. The Commission acts in an advisory role to the City Council and City Staff on matters pertaining to: • The restoration, maintenance and operation of the Heritage Center. Such recommendations would include, but are not limited to the following: . recommendations for the development, improvement and/or modification of Heritage Center facilities or programs; recommendations for policies on heritage preservation, artifact acquisition, conduct of persons using the Heritage Center facilities; and rules for the use of the Heritage Center by the public. • The promotion and support of the.arts within the community. Such recommendations would include, but are not limited to the following: recommendations on art in public places including City facilities and new developments within the City; exhibits at the Civic Center, Heritage Center and Dublin. Sculpture Park; and recommendations for policies on art, cultural activities and facilities. In 1999-2000 the Dublin City Council rated as a high priority goal: "Undertake an assessment of community interest in arts and heritage programming." In October 1999, the City Council approved a proposal for design of a community-wide assessment of art and heritage programming. AMS Planning and Research was commissioned to conduct focus group meetings and research to identify the interests and attitudes of the community regarding heritage and arts issues. In consultation with the project art consultant, City Staff and the Heritage and Cultural Arts Commission, AMS developed a telephone survey tool designed to measure residents' participation in and preferences for performing arts, visual arts and heritage activities; interests in heritage and arts programs in Dublin; and awareness of and support for the City's heritage and cultural efforts. A City Council high priority rated goal for 2000-2001 was to analyze the data from the community assessment and "Develop a long-range plan for heritage and cultural arts." Resulting from a yearlong process, the Dublin Heritage and Cultural Arts Long-Range Plan (the Plan) included substantial public input. Repeated themes became apparent throughout City of Dublin Page 1 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 a • the assessment phase of the process. Five specific goals and corresponding objectives were developed. The City's existing planning process currently addresses a number of the objectives, i.e., City Special Events, Heritage Center programming and 2000-2005 Capital Improvement Program. The long-range objectives will require additional planning and decision making as opportunities present themselves. The objectives that are more short- term in nature can be funded through the normal budget process. The fiscal impact of the long-range goals and objectives will need to be determined and coordinated within the context of the.City's overall long-term planning and decision-making process. LONG-RANGE PLAN The Heritage and Cultural Arts Long-Range Plan outlines goals and objectives for the development of the City's historical and cultural arts environment. The Plan also outlines general procedures necessary for implementation. As with the City's Capital Improvement Program, the Long-Range Plan is initially intended to cover a period of five-years. It is anticipated, however, that the plan will be updated on an annual basis to reflect changing conditions. Goals and Objectives Derived from Public Input A series of focused group meetings to which supporters of arts and the City's heritage were invited and a randomly dialed telephone survey resulted in the identification of five goals and attendant objectives. The goals are: Goal I: Create more art in the public spaces in Dublin. Goal II: Develop programs and partnerships to support a broad spectrum of cultural arts and historical interests within the community. Goal III: Advance the historical and cultural aspects of the Dublin Heritage Center. Goal IV: Provide consistent and ongoing arts education, activities and programs for the youth of Dublin. Goal V: Promote and market Dublin's heritage and cultural arts. Working Draft Developed The data obtained from the focused group meetings and from the survey was analyzed and a working draft of the Heritage and Cultural Arts Long-Range Plan was developed. In order to provide for further community input, the consulting firm, Royleen White and Associates, conducted a heritage and cultural arts community workshop. The focus of the workshop was to review and discuss the draft Plan. Arts and heritage organizations, community leaders, educators, interested individuals, and supporters of the arts and the City's heritage were invited to attend. At the conclusion of the daylong workshop, the participants prioritized the working goals and objectives of the draft Plan. City of Dublin Page 2 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 • The Heritage and Cultural Arts Commission reviewed the prioritized goals and objectives and provided additional clarification on prioritization. Plan Format • The Heritage and Cultural Arts Long-Range Plan begins with the five broad goals. Following each goal is a rationale for the focus of the goal, an overview of the existing conditions pertaining to that goal and then a listing of proposed objectives. The last section pertains to recommendations for implementation of the Plan. PURPOSE OF THE PLAN The Heritage and Cultural Arts Long-Range Plan is intended to serve as a blueprint for future development of Dublin's heritage and cultural arts. The Plan is the result of input from multiple community leaders, members of organizations, and residents of Dublin. With this in mind, the Plan reflects the collective direction of the City's heritage and cultural arts communities and key leaders representing other sectors of the City, such as the Dublin Unified School District. City Staff and the Heritage and Cultural Arts Commission, who crafted this document, have attempted to reflect and respond to those needs and visions identified by the community. Based upon the City's past successful partnerships, the Plan is based upon the principle that partnerships and coalitions will be important to successful implementation. The Dublin City Council, the Heritage and Cultural Arts Commission and Staff in cooperation with non-profit organizations, such as Dublin Fine Arts Foundation and Dublin Historical Preservation Association, and the Dublin schools will oversee the ultimate success of the Plan. GOALS 1. Create more art in the public spaces in Dublin. Rationale Art in public places adds color, texture and humanity to the community. Artwork enlivens public spaces, serves as a catalyst for growth, enriches community and civic pride, and depicts meaning and historical links to the past and present community. To be considered public art, artwork must be accessible or visible to the public. Therefore, artwork may be either publicly or privately owned. Research data indicates that residents acknowledge the value of fine artwork and feel there should be more public art in Dublin. • City of Dublin Page 3 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 Current Environment The following aspects of art in public spaces currently exist in Dublin. City Owned/Approved Artworks 1) Civic Center public art pieces: Gaia, Gail, and new commission for courtyard. 2) Artworks at Stagecoach, Alamo Creek, Mape M emorial and Kolb Parks through the Art in the Parks program. 3) The 2000-2005 Capital Improvement Program includes three significant art in public -spaces projects: Freeway Underpass Art Project, Street Banner Art Project and Bus Shelter Art Project. 4) The new Dublin Library includes three works of art: stained glass built into the . rotunda, two metal sculptures flanking the entrance and a mural in the children's area. Art in Private Developments 1) Four private developments have included public art as part of development design and it is anticipated that other developers will follow suit. Other Opportunities for Viewing of Art in the City of Dublin 1) Loaned artwork located on the Civic Center grounds include two large metal sculptures: Sisyphus and Steel Water Color#99. . 2) Display cases and wall display areas are available for exhibitions at the Civic Center, Dublin Heritage Center, Dublin Senior Center and the Dublin Library. 3) Dublin Unified School District displays student art at the District Offices and the High School. 4) Several local businesses arrange privately to show artwork of local artists. Objectives 1) Encourage design of development projects to include art into the public buildings and public spaces of the community. a. Revise/amend the Public Art Policy to identify alternate funding sources and approval processes for public art. 2) Develop a Public Art Master Plan to identify opportunities and funding sources for art throughout the City. 3) Complete the public art projects included in the 2000-2005 Capital Improvement Program. 4) Work with the Dublin Fine Arts Foundation to further the Art in the Parks program. City of Dublin Page 4 of 14 Heritage and Cultural Arts Long-Range Nan August 21,2001- a. Expand the Art in the Parks program into Shannon, Emerald Glen and Ted Fairfield Parks. b. For future City Parks, include an art consultant in the initial planning stages to insure that art is incorporated in the park design and that funding is available. 5) Provide opportunities for temporary displays of public art. a. Pursue development of secure display areas. b. Encourage cooperative efforts with Dublin Schools, Dublin Library, Dublin. Fine Arts Foundation, Dublin Partners in Education (DPIE), Dublin business community and other interested parties to create and display temporary exhibitions of public art. II. Develop programs and partnerships to support a broad spectrum of cultural arts and historical interests within the community. Rationale Participation in the City's festivals, leisure classes and data from the Heritage and Cultural Arts Assessment indicate that Dublin residents have an interest in a broad spectrum of cultural arts activities. Research identified residents' perceived need for additional programs and events within the community. Traditionally the City has participated in partnerships to provide several aspects of .heritage and cultural arts • programming and services. One aspect of this goal is that those partnerships continue and that new partnerships and collaborations be established to meet future needs. Current Environment Programs and partnerships currently in place include the following. 1) Community-wide special events include the St. Patrick's Celebration and a new event, Day on the Glen. 2) A summer concert series on five consecutive Friday evenings and in 2001 included a new event, A Classical Affair at the Civic. The Classical Affair event consisted of classical music, refreshments, and an art exhibition spotlighting local artists. 3) Art in the Parks program partners the City with Dublin Fine Arts Foundation in providing quality art in the City's parks. 4) Dublin Fine Arts Foundation provides for long-term loaned art at the Civic Center. 5) Programs and services at the Dublin Heritage Center include tours provided by Staff and volunteers for area school children (DUSD and the private schools) and exhibitions featuring artifacts on loan from Dublin Historical Preservation Association and others. City of Dublin Page 5 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 6) Classes for adults and children in dance, drama, and music through Dublin Parks and Community Services Department Leisure Classes. 7) Art and dance classes at the Dublin Senior Center. 8) Classes offered by private enterprises such as the Dublin Theater Company and private dance studios. Objectives 1.) In conjunction with the Parks and Community Services and Community Development Departments, continue to explore opportunities for enhancement of performance facilities in parks, recreation facilities and public places. a. Investigate the feasibility of a Performing Arts Center. b. Pursue construction of an outdoor amphitheater in Emerald Glen Park. 2) Continue to enhance and expand successful special events in the City. a. Expand the cultural events of the City's existing festivals to include juried exhibitions, temporary installations of sculpture or "call to artists" to create theme-based works. b. In conjunction with Concerts at the Civic, pursue workshops with musicians or before concert "talk with artists". c. Assess and evaluate cultural events within the City. d. Work with area art associations to enhance "Classical Affair at the Civic" exhibition (or similar events). 3) Explore partnerships with the Dublin business community in promoting and/or sponsoring programs and special events. 4) Explore new opportunities for cultural arts and historical programming. a. Develop traveling exhibitions. b. Investigate opportunities for providing a variety of culturally based performances. c. 'Investigate opportunities for performance sponsorships. 5) Promote culturally diverse programming, performance and exhibition opportunities. 111. Advance the historical and cultural aspects of the Dublin Heritage Center. Rationale Focusing on the maintenance and dissemination of Dublin's history, the Dublin Heritage Center serves as a repository for historically significant artifacts as well as a venue for exhibitions. In addition, the Old St. Raymond's Church provides the community with a rental facility for family and community gatherings. Research indicates that although residents acknowledge that the Heritage Center should be a City of Dublin Page 6 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 • museum with history and art exhibitions and is an appropriate place for people to gather for special events, there is interest in seeing history-related activities in the Heritage Center. Current Environment Current programs and services at the Dublin Heritage Center consist of the following. 1) Docent led tours of the facility highlighting Dublin history. 2) Use of Old St. Raymond's Church for private rentals. 3) Permanent museum exhibition featuring artifacts from Dublin's history in the Murray Schoolhouse. 4) Periodic themed exhibitions in the small room of the Murray Schoolhouse. 5) City partnership with Dublin Historical Preservation Association to provide artifacts for the Schoolhouse Museum. 6) Burials in Dublin Pioneer Cemetery. 7) Repository for historic files and photographs. Objectives 1) Enhance and expand the exhibitions at the Heritage Center museum. a. Pursue quarterly exhibitions in the small room of the Murray Schoolhouse. b. Support the upgrading and restoration of the Heritage Center collection. c. Complete construction of a permanent storage building on the Heritage Center grounds. d. Develop plans for documentation, certification and cataloging of City collections. 2) Develop plans for Historical District designation of Donlon Way making certain Alamilla Springs and Green Store are included. 3) Continue with restoration and preservation of the Dublin Heritage Center. a. Pursue installation of a fire suppression system in Murray Schoolhouse and Old St. Raymond's Church. b. Renovate the floor and ceiling of the main room of the Murray Schoolhouse. c. Investigate opportunities for grant funding, e.g. National Park Service Historic Preservation Grant, American Express, National Trust for Historic Preservation. d. Complete the Murray Schoolhouse Bell Tower Replacement Project and encourage and support Dublin Historical Preservation Association and Dublin Rotary Club in their fundraising efforts. 4) Continue to encourage use of the Heritage Center for historical and cultural events/activities. City of Dublin Page 7 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 • a. Host an annual historically based special event. b. Promote the use of Old St. Raymond's Church as a venue for cultural arts performances. c. Develop cultural history classes and workshops. 5) Continue to work with Dublin schools to augment the history curriculum for the K=12 student population. a. Support and encourage tours of the Heritage Center by school groups. b. Collaborate with Dublin Library to develop a resource library on Dublin history. c. Provide the Heritage Center as a venue for student art exhibitions. • IV. Provide consistent and ongoing arts education, activities and programs for the youth of Dublin. Rationale The City of Dublin acknowledges the importance of its youth as evidenced by the concentration of recreation planning for children and youth and family-oriented special events. During the research conducted for the Plan, residents indicated that a high priority is placed upon providing arts and culture for children. A significant number agreed that quality cultural activities for children should take,place both in and out of the school setting. Enabling partnerships and collaborations between Dublin schools and the City's arts, cultural and heritage organizations is one focus of meeting this goal. Current Environment There is a long list of programs and events presently provided for youth in Dublin. Some are City based, some school based and some provided . by non-profit organizations or for-profit businesses. Below is a partial listing of these opportunities. 1) Parks and Community Services Department Leisure Classes which include dance camps and dance classes, musical theater, photography, cartooning and drawing. 2) Dublin Unified School District and private school programs including art, drama and photography classes, FAME program (Fine Arts Mini Experience, a program of fine arts and music conducted by volunteers in Dublin elementary schools), school band and music classes and activities. 3) Youth activities sponsored by the City's Youth Advisory Committee: Dub Town Jam, Youth Music Showcase, and Karaoke Nights. 4) Past partnerships with Dublin Unified School District and Dublin Fine Arts Foundation to provide artist in residence programs. 5) Church choirs and choruses. City of Dublin Page 8 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 6) Lion's Club student speech contest. 7) Dublin Library story time. 8) Dublin Theater Company classes and productions. 9) Private dance studios. 10) Student art displays at the DUSD district office and the schools. 11) Women's Club of Dublin annual student art contest. 12) Dublin Pride Week Poster Contest. Objectives 1) Support the development of performing arts for youth and teens. a. Provide venues for youth and teens to perform and participate. 2) Explore opportunities for exhibition space for youth artworks. a. Work with Dublin schools, Dublin Library and other interested parties to identify exhibition space for youth artworks. 3) Create partnerships and collaborations to explore opportunities to enhance arts and programming. a. Work with Dublin schools, Dublin Fine Arts Foundation and other partners to ensure and provide professional quality art education. b. Investigate and create opportunities for grant funding, e.g. Tri-Valley Community Fund, California Arts Council, National Endowment for the Humanities, Lila Wallace-Readers Digest Funds. c. Encourage opportunities for exchange of art and cultural education resources through partnership with Dublin Sister City Association. 4) - Continue to enhance the City of Dublin arts and cultural recreation classes and programs. a. Investigate opportunities for expanded after school and summer arts and cultural programming. b. Investigate opportunities for a grant program for youth in cultural arts by identifying and disseminating information on available grant resources. V. Promote and market Dublin's heritage and cultural arts. Rationale Although data from the Heritage and Cultural Arts Assessment indicated that Dublin residents learn about the cultural arts activities in the community through the printed media, specifically from direct mailing (the Recreation Activity Guide) and the newspapers, twenty-six percent indicated that they found it difficult to find out about cultural events. Since research indicated that residents also receive information from broadcast media and the Internet, in order to reach a broad segment of the City of Dublin Page 9 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 5 . community, a variety of media should be used to promote heritage and cultural arts activities. Current Environment The current heritage and cultural arts marketing and promotional environment includes the following. 1) Dublin Parks and Community Services Department Activity Guide, which is mailed quarterly to every Dublin household. 2) City of Dublin website. 3) Newspaper coverage. 4) "Here Comes the Guide" website advertising Old St. Raymond's Church. 5) Cable television coverage. 6) Heritage Center listing in "Places to Go", Pacific Bell SMART pages. 7) Heritage and Cultural Arts Brochure. 8) Direct Mailing. 9) Word of mouth. 10) Flyers. 11) Street Banner across San Ramon Road. Objectives 1) Promote heritage and cultural arts through print media. a. Work with local and regional newspapers to increase local/regional coverage of heritage and cultural arts. b. Increase coverage in the Parks and Community Services Department Activity Guide. c. Maintain the Heritage and Cultural Arts Brochure. d. Develop a self-tour map of art and history in Dublin. 2) Promote heritage and cultural arts through the Internet. a. Maintain a calendar of heritage and cultural arts activities and information on the city's website. b. Work with other area websites (Dublin Chamber of Commerce, Tri-Valley Convention and Visitors Bureau, Dublin Unified School District, etc.) to incorporate heritage and cultural arts activities. c. Investigate the possibility of developing a heritage and cultural arts multimedia web page. 3) Promote heritage and cultural arts through broadcast media. a. Work with Community Television (CTV) to expand coverage of heritage and cultural arts activities. - City of Dublin Page 10 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 b. Identify other opportunities to promote heritage and cultural arts activities through the broadcast media. 4) Explore additional promotional and marketing opportunities. a. Work with Dublin Chamber of Commerce, Tri-Valley Convention and Visitors Bureau, Dublin Unified School District and other civic/social association newsletters to promote heritage and cultural arts activities. 5) Develop a recognizable heritage and cultural arts logo. IMPLEMENTATION OF THE PLAN The Heritage and Cultural Arts Long-Range Plan represents an ambitious plan. The Plan however, reflects the desire of the residents of Dublin to maintain the historical resources in the community and expand upon the cultural'resources and opportunities'available to the community. The successful implementation of the Plan is contingent upon ongoing funding as well as support from the Dublin City Council, the Heritage and Cultural Arts Commission and Staff in cooperation with non-profit organizations, such as Dublin Fine Arts Foundation and Dublin Historical Preservation Association, and the Dublin schools. The support of Dublin residents and the development community will also be necessary to implement the Plan. The first step in the implementation of the plan was accomplished with the adoption of the Fiscal Year 2001-2002 Budget and Financial Plan. As part of the budget, funding was included for additional staff, consultant services, capital projects, and requests from community groups (Dublin Fine Arts Foundation, Tri-Valley Philharmonic). With a full-time Recreation Supervisor devoted to heritage and cultural arts, and with the addition of a part- time Heritage Center Director and the services of a contract art consultant, it is anticipated that the objectives related to the following goals can be implemented during Fiscal Year 2001-2002. I. Create more art in the public spaces in Dublin. 1) Encourage design of development projects to include art into the public buildings and public spaces of the community. a. Revise/amend the Public Art Policy to identify alternate funding sources and approval processes for public art. 2) .Develop a Public Art Master Plan to identify opportunities and fupding sources for art throughout the City. 3) Complete the public art projects included in the 2000-2005- Capital Improvement Program. 4) Work with the Dublin Fine Arts Foundation to further the Art in the Parks program. a. Expand the Art in the Parks program into Shannon, Emerald Glen and Ted Fairfield Parks. , 5) Provide opportunities for temporary displays of public art. City of Dublin Page 11 of 14 Heritage and Cultural Arts Long-Range Plan , August 21,2001 a. Encourage cooperative efforts with Dublin Schools, Dublin Library, Dublin Fine Arts Foundation, Dublin Partners in Education (DPIE) and other interested parties to create and display temporary exhibitions of public art. II. Develop programs and partnerships to support a broad spectrum of cultural arts and historical interest within the community. 1) In conjunction with the Parks and Community Services and Community development Departments, continue to explore opportunities for enhancement • of performance facilities in parks, recreation facilities and public places. a. Investigate the feasibility of a Performing Arts Center. 2) Continue to enhance and expand successful special events in the City. c. Assess and evaluate cultural events within the City. d. Work with area art associations to enhance "Classical Affair at the Civic" exhibition (or similar events). 3) Explore partnerships with the Dublin business community in promoting and/or sponsoring programs and special events. 4) Explore new opportunities for cultural arts and historical programming. a. Develop traveling exhibitions. III. Advance the historical and cultural aspects of the Dublin Heritage Center. 1) Enhance and expand the exhibitions at the Heritage Center museum. a. Pursue quarterly exhibitions in the small room of the Murray schoolhouse. b. Support the upgrading and restoration of the Heritage Center collection. c. Complete construction of a permanent storage building on the Heritage Center grounds. d. Develop plans for documentation, certification and cataloging of City collections. 2) Develop plans for Historical district designation of Donlon Way making. certain Alamilla Springs and Green Store are included. 3) Continue with restoration and preservation of the Dublin Heritage Center. b. Renovate the floor and ceiling of the main room of the Murray Schoolhouse. d. Complete the Murray Schoolhouse Bell Tower Replacement Project and encourage and support Dublin Historical Preservation Association and Dublin Rotary Club in their fundraising efforts. 4) Continue to encourage use of the Heritage Center for historical and cultural events/activities. b. Promote the use of Old St. Raymond's Church as a venue for cultural arts performances. 5) Continue to work with Dublin Schools to augment the history curriculum for the K-12 student population. a. Support and encourage tours of the Heritage Center by school groups. c. Provide the Heritage Center as a venue for student art exhibitions. City of Dublin Page 12 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 IV. Provide consistent and ongoing arts'education, activities and programs for the youth of Dublin. 1) Support the development of performing arts for youth and teens. a. Provide venues for youth and teens to perform and participate. 2) Explore opportunities for exhibition space for youth artworks. 3) Create partnerships and collaborations to explore opportunities to enhance arts and programming. a. Work with Dublin schools, Dublin Fine Arts Foundation and other partners to ensure and provide professional quality art education. c. Encourage opportunities for exchange of art and cultural, education. resources through partnership with Dublin Sister City Association. 4) Continue to enhance the City of Dublin arts and cultural recreation classes and programs. a. Investigate opportunities for expanded after school and summer arts and cultural programming. V. Promote and market Dublin's heritage and cultural arts. 1) Promote heritage and cultural arts through print media. a. Work with local and regional newspapers to increase local/regional coverage of heritage and cultural arts. b. Increase coverage in the Parks and Community Services Department Activity Guide. C. Maintain the Heritage and Cultural Arts Brochure 2) Promote heritage and cultural arts through broadcast media. a. Work with Community Television (CTV) to expand coverage of heritage and cultural arts activities. It is anticipated that a number of the remaining goals and objectives will be pursued as opportunities arise. For example, as development proposals come forth, they will be reviewed to determine if there;is an appropriate location for public art. New opportunities for cultural arts and historical programming and enhancement of arts and cultural recreation classes and programs for youth will be regularly pursued. Further, additional promotional and marketing opportunities for heritage and cultural arts will be continually explored. The Heritage and Cultural Arts Long-Range Plan is a multi-year plan, which will be reviewed annually and updated to reflect changing conditions. The outcome of a number of the objectives undertaken in Fiscal Year 2001-2002, in particular the Public Art Policy, Public Art Master Plan, Donlon Way Historic District and Performing Arts Center Study, may have an effect on implementation of the plan for future years. Community response to the plan will also be a key factor in the implementation of the plan in future years.' Thus, the Implementation Plan included as part of the Heritage and Cultural Arts Long-Range Plan only addresses implementation strategies for the first year. As part of the annual goals and City of Dublin Page 13 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001 objectives and budget process, implementation strategies for the upcoming year will be developed. City of Dublin Page 14 of 14 Heritage and Cultural Arts Long-Range Plan August 21,2001