HomeMy WebLinkAbout11-02-2006 SCAC Approved Minutes CITY OFDUBLIN
SENIOR CENTER ADVISORY COMMITTEE
MINUTES OF NOVEMBER 2 2006
Call to Order
Vice-Chairperson Al Edge called the meeting to order at 9:03'a.m.
Roll Call:
Committee Members (CM)Present: Al Edge, Barbara Gifford, Jim McCuen, Beth Wood
Committee Member Absent: Greer Payton
Parks and Community Services Commission Liaison Present: Burr Cain
Staff Present: Anna Hudson, Recreation Coordinator; Paul McCreary, Parks and Community Services
Manager; Camille Centeno,Recreation Technician; Diane Guenther, Office Assistant
Oral Communications-None
Approval of the Minutes
The minutes were amended to reflect "The Committee requested to have a holiday party added to the
next agenda."
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THE COMMITTEE UNANIMOUSLY APPROVED THE MINUTES OF THE OCTOBER 5, 2006
MEETING AS AMENDED. MOTION BY CM BARBARA GIFFORD, SECONDED BY CM JIM
MCCUEN.
CM Wood asked if there would be a holiday party this year. Hudson explained funds had not been
allocated for an additional event,but as is every year there would be a holiday themed luncheon.
Written Communication-None
Unfinished Business-None
New Business
MODIFICATIONS TO DINNER DANCE PROGRAM
McCreary presented an overview of the current program and the proposed options. The Committee
discussed possible modifications to the program. Suggestions included having the dance start later; offer
dances on week nights and weekends; vary the music; ad vertise thoroughly and add a promotion such as
buy one ticket at full price and the second at half price.
SENIOR CENTER STRATEGIC PLANNING WORKSHOP
McCreary led the Committee in the planning workshop. Throughout the first part of the workshop he
provided the Committee with handouts on the Senior Center mission, vision and values, and strategic
plan; allocation of resources and the senior center budget; attendance analysis; trends in retirement,
volunteering, independent living, hobbies/interests and demographics; existing strategic goals; market
segmentation and strategic objectives.
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The Committee provided input on Strengths, Weaknesses, Opportunities and Threats for Senior Center
programs, services and operations. The Committee Member input is outlined on the following page.
STRENGTHS WEAKNESSES
FACILITY ADVISORY COMMITTEE ISSUES NOT
DOLLARS FROM CITY/FOUNDATION COMMUNICATED TO CUSTOMERS
WILLINGNESS TO IMPROVE AND MEET NOT ENOUGH PARTICIPATION
UNMET NEEDS COST INCREASES
VOLUNTEER DEDICATION STAFFING LEVEL
STAFF DEDICATION CLEARER IDENTIFICATION OF NEEDS
CITY'S PRIORITY FOR SENIORS MARKETING/ADVERTISING
LARGE NUMBER OF SENIOR PROGRAMS BETTER COMMUNICTION/PARTNERSHIPS
BUS TRIPS WITH NON-PROFITS
NEED DATA FOR DECISION
OPPORTUNITIES BOOMER KNOWLEDGE OF TECHNOLOGY
NEW CUSTOMERS RELATIONS WITH MEDIA/CHANNEL 30
GROWING POPULATION
ROOM TO ADD MORE PROGRAMS THREATS
REACHING CARE GIVERS SUSTAINING VOLUNTEERS
FLEXIBILITY TO CHANGE APATHY ON RESIDENTS PART NOT
MORE NON-PROFIT ORGANIZATIONS ENGAGED IN PUBLIC INPUT
INVOLVED LIMITED TIME FOR LEISURE
MAKE DUBLIN MORE SENIOR FRIENDLY TELEVISION
LACK OF TRANSPORTATION OPTIONS TO
ACCESS SERVICES
NEED FOR SOCIAL SERVICES
INCREASING NEED TO DETERMINE
RESOURCES
Based on the SWOT analysis, the Committee identified the following preliminary Strategic Goals for
Fiscal Year 2007-2008.
Strategic Goal#1: Increase the number of volunteers and enhance volunteer training and retention.
Strategic Goal#2: Improve ability to provide consistent, responsive customer service and continue
to refine office and building operation procedures.
Strategic Goal#3: Develop new programs and services and re-package existing ones to meet the
needs of all the segments of the senior market.
Strategic Goal#4: Develop means for maintaining reasonable fees while minimizing increases)in
the subsidy provided by the General Fund for the Senior Center in the future.
Strategic Goal#5: Develop means to increase options for transportation to the Senior Center to
improve access to programs and services by all senior residents.
Strategic Goal#6: Enhance marketing and public outreach to increase awareness of Senior Center
programs and services in the community.
Due to time constraints the Committee decided to continue this item until the December meeting. The
Committee requested that the meeting be held at the Senior Center to encourage more seniors to
participate in the planning of new programs and services.
Other Business
The Committee recommended that an Advisory Committee Member(s) attend the monthly Foundation
meeting and invite Foundation members to attend the Advisory Committee meetings as well. They also
requested the Foundation make a presentation to the Committee about the Foundation's activities at a
future meeting.
Adjournment
Being no further business, the meeting was adjourned at 11:35 a.m.
Respectfully submitted,
Diane Guenther
Office Assistant
APPROVED:
Al Edge
Vice Chairperson
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