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HomeMy WebLinkAbout11-02-2006 SCAC Approved Minutes CITY OFDUBLIN SENIOR CENTER ADVISORY COMMITTEE MINUTES OF NOVEMBER 2 2006 Call to Order Vice-Chairperson Al Edge called the meeting to order at 9:03'a.m. Roll Call: Committee Members (CM)Present: Al Edge, Barbara Gifford, Jim McCuen, Beth Wood Committee Member Absent: Greer Payton Parks and Community Services Commission Liaison Present: Burr Cain Staff Present: Anna Hudson, Recreation Coordinator; Paul McCreary, Parks and Community Services Manager; Camille Centeno,Recreation Technician; Diane Guenther, Office Assistant Oral Communications-None Approval of the Minutes The minutes were amended to reflect "The Committee requested to have a holiday party added to the next agenda." - THE COMMITTEE UNANIMOUSLY APPROVED THE MINUTES OF THE OCTOBER 5, 2006 MEETING AS AMENDED. MOTION BY CM BARBARA GIFFORD, SECONDED BY CM JIM MCCUEN. CM Wood asked if there would be a holiday party this year. Hudson explained funds had not been allocated for an additional event,but as is every year there would be a holiday themed luncheon. Written Communication-None Unfinished Business-None New Business MODIFICATIONS TO DINNER DANCE PROGRAM McCreary presented an overview of the current program and the proposed options. The Committee discussed possible modifications to the program. Suggestions included having the dance start later; offer dances on week nights and weekends; vary the music; ad vertise thoroughly and add a promotion such as buy one ticket at full price and the second at half price. SENIOR CENTER STRATEGIC PLANNING WORKSHOP McCreary led the Committee in the planning workshop. Throughout the first part of the workshop he provided the Committee with handouts on the Senior Center mission, vision and values, and strategic plan; allocation of resources and the senior center budget; attendance analysis; trends in retirement, volunteering, independent living, hobbies/interests and demographics; existing strategic goals; market segmentation and strategic objectives. Page 1 of 3 The Committee provided input on Strengths, Weaknesses, Opportunities and Threats for Senior Center programs, services and operations. The Committee Member input is outlined on the following page. STRENGTHS WEAKNESSES FACILITY ADVISORY COMMITTEE ISSUES NOT DOLLARS FROM CITY/FOUNDATION COMMUNICATED TO CUSTOMERS WILLINGNESS TO IMPROVE AND MEET NOT ENOUGH PARTICIPATION UNMET NEEDS COST INCREASES VOLUNTEER DEDICATION STAFFING LEVEL STAFF DEDICATION CLEARER IDENTIFICATION OF NEEDS CITY'S PRIORITY FOR SENIORS MARKETING/ADVERTISING LARGE NUMBER OF SENIOR PROGRAMS BETTER COMMUNICTION/PARTNERSHIPS BUS TRIPS WITH NON-PROFITS NEED DATA FOR DECISION OPPORTUNITIES BOOMER KNOWLEDGE OF TECHNOLOGY NEW CUSTOMERS RELATIONS WITH MEDIA/CHANNEL 30 GROWING POPULATION ROOM TO ADD MORE PROGRAMS THREATS REACHING CARE GIVERS SUSTAINING VOLUNTEERS FLEXIBILITY TO CHANGE APATHY ON RESIDENTS PART NOT MORE NON-PROFIT ORGANIZATIONS ENGAGED IN PUBLIC INPUT INVOLVED LIMITED TIME FOR LEISURE MAKE DUBLIN MORE SENIOR FRIENDLY TELEVISION LACK OF TRANSPORTATION OPTIONS TO ACCESS SERVICES NEED FOR SOCIAL SERVICES INCREASING NEED TO DETERMINE RESOURCES Based on the SWOT analysis, the Committee identified the following preliminary Strategic Goals for Fiscal Year 2007-2008. Strategic Goal#1: Increase the number of volunteers and enhance volunteer training and retention. Strategic Goal#2: Improve ability to provide consistent, responsive customer service and continue to refine office and building operation procedures. Strategic Goal#3: Develop new programs and services and re-package existing ones to meet the needs of all the segments of the senior market. Strategic Goal#4: Develop means for maintaining reasonable fees while minimizing increases)in the subsidy provided by the General Fund for the Senior Center in the future. Strategic Goal#5: Develop means to increase options for transportation to the Senior Center to improve access to programs and services by all senior residents. Strategic Goal#6: Enhance marketing and public outreach to increase awareness of Senior Center programs and services in the community. Due to time constraints the Committee decided to continue this item until the December meeting. The Committee requested that the meeting be held at the Senior Center to encourage more seniors to participate in the planning of new programs and services. Other Business The Committee recommended that an Advisory Committee Member(s) attend the monthly Foundation meeting and invite Foundation members to attend the Advisory Committee meetings as well. They also requested the Foundation make a presentation to the Committee about the Foundation's activities at a future meeting. Adjournment Being no further business, the meeting was adjourned at 11:35 a.m. Respectfully submitted, Diane Guenther Office Assistant APPROVED: Al Edge Vice Chairperson Page 3 of 3