HomeMy WebLinkAbout7.2 Brainstorm Promotional Techniques I y
n OrD�BG 19� �s2 AGENDA STATEMENT
. � SENIOR CENTER ADVISORY COMMITTEE
QLIroc MEETING DATE: AUGUST 6, 2009
MEET
SUBJECT: Brainstorm Promotional Techniques
Report Prepared by Anna Hudson, Recreation Coordinator
ATTACHMENTS: None
RECOMMENDATION: Receive report and provide suggestions for other activities.
FINANCIAL STATEMENT: None
DESCRIPTION: Staff utilizes many free venues to publicize upcoming events. One of the
most valuable publications is the Dublin Doings. Once it is printed it can be viewed on
www.dublinseniorcenter.com. It is mailed to over 600 senior supporters including dignitaries and other
neighboring senior centers. Research shows that"word of mouth"is the best way to promote an activity.
Below is the list of various media organizations Most venues have submission limits per agency so on the
athtes � ing
do not publish all activities that are sent.
"special" events,new classes or activities usually takes priority.The flyers created for special events are distributed
more frequently than the activities offered weekly. If any program or a new activity needs additional publicity, or
needs more students to attend, Staff distributes information an other frequently.u Staff also o makes announcements to the
classroom,and post flyers throughout the Senior
Name 'Venues •1Tri-Valley Convention and Visitor's Bureau
website,email blast
2Tri-Valley Herald Newspaper website,print
3Valley Times Newspaper website,print
4Livermore Amador Valley Transit Authority(Wheels) email blast
5Diablo Magazine website,print
6Your Town Monthly Circular print
7Tri-Valley Magazine print
8The Independent Newspaper website,print
9Pleasanton Weekly Newspaper
website,print
10KKIQ radio for only special events
radio
11Around Dublin Column by Alan Elias (Times) print
COPIES TO:
ITEM NO.: 7.2
GAPCSCOMM\AGNDSTMT\SRADVCMTE\STATEMENTS\7.2 BRAINSTORM PROMOTION\7/23/2009.doc
12Contra Costa Times Newspaper website,print
13Hacienda Online! website
14City of Dublin website website
15www.dublinseniorcenter.com print,marquee
16Dublin Doings direct mail to 500 seniors print
17Shannon Center postings print
18PC&S front desk postings print
19Dublin Library bulletin postings print
20The Groves/Wicklow Housing postings print
21 Direct Email Blasts to patrons and City employees print
22Distribution of flyers/newsletter to Senior Centers print
23 Announcements made to each Class by Greeters/Staff Word of mouth
Staff suggests the Advisory Committee brainstorm other potential methods to publicize activities.
RECOMMENDATION: Receive report and provide suggestions for other activities.
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