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Home My WebLink AboutItem 8.1 - 1185 The Wave at Emerald Glen Park – Proposed Gr Page 1 of 5 STAFF REPORT CITY COUNCIL DATE: October 18, 2016 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager SUBJECT: The Wave at Emerald Glen Park – Proposed Grand Opening Activities and Fee Schedule Prepared by: Micki Cronin, Asst. Director of Parks & Community Services EXECUTIVE SUMMARY: The City Council will receive a report on the proposed activities related to the opening of the facility and consider the proposed fee structure for The Wave at the Emerald Glen Park. STAFF RECOMMENDATION: Staff recommends that the City Council receive the report and provide input, if desired, on the proposed activities relating to the opening of the facility and direct Staff to take the proposed fee structure for The Wave at Emerald Glen Park for Fiscal Year 2016-17 to the Parks and Community Services Commission. FINANCIAL IMPACT: The proposed pricing included in this report was developed to support revenue and expenditure assumptions in the approved Fiscal Year 2016 -17 Budget. It is estimated that The Wave at Emerald Glen Park will require a one million dollar subsidy during the first year of operation. The goal is to reduce this subsidy through operational planning and programming adjustments within 18 to 24 months of op erations. Fees will be set as an amendment to the Master Fee Schedule prior to the opening of the facility. DESCRIPTION: As construction of The Wave at Emerald Glen Park nears completion early next calendar year, Staff wanted to provide an update to the City Council on the plans for the opening of the facility as well as information regarding the proposed fee structure, specifically for this first year of operation. The contractor is expected to turn over the facility to the City by the end of February 2017, barring any weather delays or unexpected circumstances. Currently, the Staff Page 2 of 5 has penciled a tentative opening date of April 22, 2017, but will have a much clearer picture about opening the facility in January 2017, as construction winds down. Staff estimates that it will need between 60 -75 days to prepare the facility and staff for full operation. Prior to the opening of the facility, Staff plans to host a number of events and activities. Following is a summary of what is being proposed: Open House Event: Staff proposes to host an open house for the current City Council, former City Councilmembers, Commissioners and City employees and contractors to tour the facility. Community Preview Days: Staff proposes to host two community preview days with guided tours of the facility on Saturday, April 15 and Thursday, April 20, 2017. The community preview days coincide with the Eggstravaganza and the second Farmers’ Market scheduled at Emerald Glen Park. The community preview days will include guided tours, information on the Grand Opening Ceremonies, and promotional materials for The Wave. Grand Opening Ceremony: Staff proposes a Grand Opening Ceremony be tentatively scheduled for Saturday, April 22, 2017 at 9 AM. This event would be open to the public with invitations to current and past City Councilmembers, Commissioners, as well as City employees and contractors, public officials from neighboring cities, as well as regional dignitaries. The event will include the ribbon cutting, light snacks, facility tours, commemorative item and entertainment at the amphitheater. The Wave will then open to the public for its first regular day of operation from 11 AM - 6 PM. Construction Team Recognition Event - Post Opening: In recognition of the efforts of the design and construction teams, Staff will reach out to Dahlin Group, Overaa Construction, Harris and Associates, and other sub-contractors inviting them to a recognition event. This event will take place on Saturday, May 20, 2017 from 6 - 9 PM and will allow the guests to utilize the amenities at The Wave. The Wave - Fee Structure Once operational, The Wave at Emerald Glen Park will offer a variety of programs and rental opportunities. This report includes the proposed fees for admission, rental opportunities and program fees. Admission to The Wave at Emerald Glen Park includes use of the waterslide tower and the children’s play pool. The competition pool and natatorium may have some program overlap during normal operational times; however, all pools and amenities are currently scheduled to be available from 1:00 - 4:00 PM each day. To determine competitive pricing structure, Staff has reviewed current fees charged by comparable activities within the 30-mile market area. Staff evaluated the pricing of Page 3 of 5 nearby aquatic facilities in the cities of Antioch, Fremont, Santa Clara, Concord and San Jose. Staff proposes a tiered pricing system for general admission for the facility during operational hours. The proposed pricing reflects the ability to offer prom otional rates and discounted rates for patrons visiting the facility during the late afternoon hours, once demand has peaked for the day. Ranges have been established for most categories in order to allow for pricing flexibility during the first season of operation. Pricing will rely on determining high use periods, supply and demand. In addition, we have refrained from establishing monthly or annual passes for the first year of operation in order to measure use cycles, operational costs and value. In addition, all fee structures and program services will be evaluated after the first year of operations. Admission Fees Staff is proposing admissions fees for full and partial day use. Within these two categories, Staff is recommending pricing based on height, group use and resident status: Full Day (11 AM - 6 PM) Range Proposed 2017 Resident Fee Proposed 2017 Non-Resident Fee Under 40" $11 - $20 $13 $15 Over 40" $13 - $26 $15 $17 Group Prices (25+) $8 - $18 $12 $12 Afternoon/Partial Day (3 PM - 6 PM) Range Proposed 2017 Resident Fee Proposed 2017 Non-Resident Fee Under 40" $9 - $16 $11 $13 Over 40" $10 - $18 $13 $15 Group Prices $7 - $15 $10 $10 Although no specific promotions are currently identified, the admission range sets the limits for admission charged and will inform price -setting for special events and promotions. Rental Fees In addition to admission fees, Staff is recommending rental use pricing for items such as cabanas, group picnic areas and luxury chaise loungers during normal operational hours. Shaded Space Rentals Not to Exceed* 2017 Proposed Fee Cabanas (3) 10’x10’ structure with privacy screening, patio furniture & cooler $100 $60 Page 4 of 5 Group Picnic Areas (5) shaded areas with picnic benches seating 50 $150 $100 Luxury Lounges (10+) Portable shaded coverings with two chaise lounges & cooler $75 $40 * Based on day and time of use, these fees could be discounted. Facility Rental Fees Staff has conducted research within a 30-mile radius with like facilities and the fees have been structured to be comparable based on like amenities. These amenities will be available for rentals outside of normal operational hours. Amenity Per Hour Range Proposed 2017 Hourly Rental Prices Competition Pool, Natatorium, Children’s Play Pool & Full Waterslide Tower $1,200 - $1,750 Residents $1,200 Non-Residents $1,440 Non-Profits $1,200 Commercial $1,750 Children's Play Pool $330 - $500 Residents $330 Non-Residents $400 Non-Profits $330 Commercial $500 Lower Level of Tower $380 - $560 Residents $380 Non-Residents $460 Non-Profits $380 Commercial $560 Full Waterslide Tower $450 - $680 Residents $450 Non-Residents $540 Non-Profits $450 Commercial $680 Natatorium Rental $280 - $410 Residents $280 Non-Residents $340 Non-Profits $280 Commercial $410 Competition Pool Rental $280 - $410 Residents $280 Non-Residents $340 Non-Profits $280 Commercial $410 Community Room Rental $170 - $260 Residents $170 Non-Residents $200 Non-Profits $170 Commercial $260 Picnic Area Rental (added to other rental) $25 Add-On Amenity, Flat $25/hr fee Additional Staff $30 Add-On Staffing Charge where appropriate, Flat $30/hr fee Page 5 of 5 Amenity Charge/Additional Set-Up Fee $50 per item Add-On Facility Use Fee where appropriate for use of amenities such as PA, Scoreboard, Water Polo Configuration, or other recreational amenities not included in standard rental fees Program (Recreation) Fees Self-directed fitness (e.g. lap-swimming and water walking) and group training (e.g. water fitness and swimming lessons) are also proposed as fee-based activities. Given the variety of staffing and associated costs, a wide pricing range is recommended. If the fee range is approved, Staff will establish the program fees for 2017 using the following fee structure: Program Fees Range 2017 Proposed Fee Youth Swimming Lessons (per class rate) $13 - $20 $14 Pre-school Swimming Lessons (per class rate) $18 - $35 $20 Semi-Private Swimming Lessons (per class rate) $35 - $60 $35 Private Swimming Lessons (per class rate) $60 - $80 $55 Lap Swim/Water Walking $4 - $8 $6 Staff anticipates additional programs will be added as the operational times and class types are identified. The program fee range will provide guidance for program charges as these programs are developed. NOTICING REQUIREMENTS/PUBLIC OUTREACH: None. ATTACHMENTS: