HomeMy WebLinkAbout8.2 Summer 2016 Quarterly Report (--31
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fg c, V STAFF REPORT
`'tt vA' HERITAGE AND CULTURAL ARTS COMMISSION
DATE: November 10, 2016
TO: Honorable Chair and Commission Members
FROM: Tegan McLane, Cultural Arts &Heritage Manager
SUBJECT: Summer 2016 Quarterly Report
EXECUTIVE SUMMARY:
The Commission will receive a report on Cultural Arts classes,activities,and events conducted during the
summer 2016 season,June-August 2016.
RECOMMENDATION:
Receive the Report.
FINANCIAL IMPACT:
None.
DESCRIPTION:
The Parks and Community Services Department develops and implements quality programs that strengthen
community image, provides recreational experiences, encourages healthy lifestyles and preserves the City's
heritage. This is accomplished by providing innovative recreational and social programs. The following is a
summary of the Cultural Arts programs and events offered by the Heritage and Cultural Arts Division during
the summer 2016 quarter. Heritage programs were previously covered in an annual report.
Cultural Arts Classes
Registration for Cultural Arts classes and camps remained steady for summer 2016, compared to summer
2015.As compared to summer 2015, the number of classes offered and held as well as overall attendance also
remained steady with a slight 2%increase.
The Division offered camps and classes in a variety of arts disciplines, including performing arts, dance,
media design and visual art. Camps with the strongest enrollment were those offered in conjunction with the
Camp Connector program,which provides extended early morning,lunchtime and late afternoon supervision,
making it easier for working parents to enroll children in multiple camps at the same site. Of the 36 summer
arts camps offered, only four were cancelled. Camp attendance (385) accounted for 70 percent of summer's
enrollment. The most popular camps were visual arts camps offered by EverPro Kids Art Explosion and
ITEM NO: 8.2
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Young Rembrandts, dance camps offered by All 4 Dance, and media camps such as Bart Cox's Let's Make
Movies!Video Production.
Fewer adult cultural arts classes were offered during the summer. Historically adult enrollment drops in the
summer. The most successful summer adult classes were Adult Tap I and Irish Dance.
Attendance Tv pc 2016 2015 2014 2013 2012
Resident 499 477 408 376 255
Non-Resident 53 65 54 79 72
Total Registration 552 543 462 455 327
Courses Held 50 51 50 56 36
Avg. Registration/Class 11 12 9 8.13 9.08
Courses Offered 67 65 69 89 52
Cancellation Rate 25% 22% 28% 37% 31%
Special Events
Family Campouts
Family Campouts provide an opportunity for families to experience outdoor camping right here in Dublin.
The Campouts are especially popular with those who are camping novices. This year the Parks and
Community Services Department offered two Family Campouts: Emerald Glen Park (July 9-10) and Alamo
Creek Park (August 13-14). Each Campout included a unique, featured presentation, with an East Bay
Regional Park Naturalist leading a nature walk at Emerald Glen Park, and a reptile expert introducing more
than more 30 species of snakes, lizards and tortoises at Alamo Creek Park. Both Campouts also include a
schedule of traditional camp activities, including outdoor games, arts and crafts, and an evening campfire
followed by s'mores. Two meals are included: a barbeque dinner, cooked by the Dublin Lions Club, and
breakfast. This year in response to customer satisfaction surveys from the previous summer, Staff added a hot
breakfast menu item. Breakfast at the Emerald Glen Park Campout included scrambled eggs and sausage.
Breakfast at the Alamo Creek Park campout included hot oatmeal with a toppings bar. Combined attendance
at this year's events was 413. The decrease in attendance is due to Staff's decision to limit attendance to
approximately 200 per location to ensure a quality level of service was maintained. Staff is considering adding
a third campout event next year.
Family Campout Attendance Emerald Glen Park
2016 2015 2014 2013 2012
Total Registration 201 250 239 205 192
Family Campout Attendance Alamo Creek Park
2016 2015 2014 2013 2012
Total Registration 212 235 205 205 192
Picnic Flit
The City's popular outdoor"Picnic Flix" Friday evening movie series drew large crowds to enjoy free movies
at Emerald Glen Park. Movies shown this summer were Minions (June 24), The Goonies (July 22), and the
sing-along version of Frozen (August 19), all titles were selected from audience suggestions given on surveys
from the prior year. Food vendors offered kettle corn, smoothies/ice cream, and water and snacks to movie
viewers.
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Picnic Flix Attendance
2016 2015 2014 2013 2012
Total Estimated 2,900 2,500 3,200 * *
Attendance
*Picnic Flix events were held in these years;however, Staff did not track attendance.
Concerts at the Farmers'Market
A free summer concert series was held during the City-sponsored Farmers'Market on"First Thursdays," May
through September at Emerald Glen Park. The concert series featured the bands: Rebel Yell, Ruckatan, Aja
Vu (Steely Dan cover band), OTR and East Bay Mudd. These bands played a variety of pop and dance hits
from the 1970s to present. Pacific Coast Farmers Market Association tracks Farmers' Market attendance and
reported "First Thursday" concert crowds averaged 1,512, which is about 300 people more than markets on
non-concert nights. Estimated individual concert/Farmers' Market attendance ranged in size from 950 to
1,800.
Concerts at Farmers Market
2016 2015 2014 2013 2012
Total Estimated 7,560 5,000 750* ** **
Attendance
*In 2014 three Sham Rock'n concerts were held at Emerald Glen Park on July 13,August 10
and September 7,2014.This concert series featured the cover bands:TW-Party band,Take 2-
Dance band,and Solsa-Top 40 band.
**Attendance was not tracked in 2013 and the concert series was not held in 2012.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
None.
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