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Home My WebLink AboutItem 4.10 - 1637 Boulevard Public Art Master Plan Page 1 of 2 STAFF REPORT CITY COUNCIL DATE: October 17, 2017 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager SUBJECT: Boulevard Public Art Master Plan Prepared by: Tegan McLane, Cultural Arts & Heritage Manager EXECUTIVE SUMMARY: The City Council will consider approval of the Boulevard's Public Art Master Plan. The Public Art Master Plan outlines goals of the art installation, locations throughout the community where it proposes to install public art, types of art it plans to install, and the procedure for selecting individual artists and artwork. STAFF RECOMMENDATION: Approve Boulevard's Public Art Master Plan, as recommended by the Heritage and Cultural Arts Commission. FINANCIAL IMPACT: There is no impact to the General Fund. This artwork is funded entirely by the developer. DESCRIPTION: Boulevard is a multi-neighborhood residential development in Dublin Crossing Specific Plan. The development is being constructed in five phases, and the developer is opt ing to install public art on site. The total public art valuation for all five phases is in excess of $2.37 million. Due to the complexity of the project, phased nature of the construction and high valuation of the artwork, Planning and Public Art staff agreed it was not practical to require the Developer to install all of its artwork prior to the issuance of the first occupancy permit, as is the normal sequence. The developer, Dublin Crossing LLC, was permitted, in its Site Development Review Plan, to allow for the art to be installed in phases, with approval of a Public Art Master Plan and a Public Art Installation and Maintenance Agreement as the first phase to be Page 2 of 2 completed before first occupancy. Individual pieces of artwork will still require approva l by the City Council, following a review and recommendation by the Heritage and Cultural Arts Commission. The Site Development Review document outlining this procedure was approved at the Planning Commission's June 14, 2016 meeting (Resolution No. 16-10). Boulevard's Public Art Master Plan outlines goals that it hopes to achieve in installing the art, locations throughout the community where it proposes to install public art, types of art it plans to install, and the procedure for selecting individual artists and artwork. This is similar to the information that is typically contained in municipal public art plans. In addition, Boulevard has conducted public outreach in the same manner that developers seek input on specific art pieces. Boulevard presented its site plan to the public, through a table at the Dublin Farmers' Market on August 10. Public response to the proposed locations was positive. The Heritage and Cultural Arts Commission reviewed Boulevard's Public Art Master Plan at its September 14, 2017 meeting and voted unanimously to recommend that the City Council approve the Plan. NOTICING REQUIREMENTS/PUBLIC OUTREACH: The Developer was provided with a copy of the Staff Report. ATTACHMENTS: 1. Boulevard Public Art Master Plan Art Master Plan September 2017 1TABLE OF CONTENTS | TABLE OF CONTENTS Introduction.....................................................2 City Goals........................................................3 Boulevard Vision...............................................4 The Art Selection Process....................................5 Developer Financial Obligation..........................6 Site Plan...........................................................7 Locations.........................................................8 The Office Pocket Park.......................................9 Dimensions...........................................10 Rendering........................................11 The Gallery Pocket Park.....................................12 Dimensions...........................................13 Rec Center&Ped Corridor.................................14 Dimensions...........................................15 Rendering............................................16 The Lounge Pocket Park....................................17 Dimensions...........................................18 Rendering............................................19 Veteran’s Memorial - 30-acre Public Park.............20 Potential Artists...............................................21 Public Review of Design....................................24 Appendix......................................................25 2 INTRODUCTION Public art is not an art “form.” Its size can be huge or small. It can tower 50 high or call attention to the paving beneath your feet. Its shape can be abstract or realistic or both, and it may be cast, carved, built, assembled, or painted. It can be site-specific or stand in contrast to its surroundings. What distinguishes public art is the unique association of how it is made, where it is, and what it means. Public art can express community values, enhance our environment, transform a landscape, heighten our awareness, or question our assumptions. Placed in public sites, this art is there for everyone, a form of collective community expression. Public art is a reflection of how we see the world – the artist’s response to our time and place combined with our own sense of who we are. INTRODUCTION | 3 CITY GOALS PUBLIC ART PROGRAM GOALS Establish and enhance pedestrian friendly public spaces such as parks, plazas, path- ways, public restrooms, parking lots and other places where people gather. Strengthen the unique character of individual neighborhoods, business districts and transit corridors with artwork that relates to the site’s purpose, history and nat- ural environment. Provide numerous opportunities for Dublin’s citizens to gain a deeper understand- ing and appreciation for visual art. Enhance the City’s identity and regional image by actively promoting Dublin’s unique public art collection. Encourage the creation of artworks that are integrated into the City’s built environ- ment, including signage, gateways, sidewalks, bus stops, bollards, parking structures, crosswalks and other public amenities. Ensure community support for the artworks through public participation in artist selection and artwork development. CITY GOALS | 4 BOULEVARD VISION Boulevard is a master-planned community buzzing with life in the heart of Dublin and walking distance to the Dublin/Pleasanton BART Station. It is also conveniently located near local eateries, shopping, entertainment and the 580/680 freeway inter- change. Our vision is for Boulevard to be Northern California’s destination for vibrant living. Boulevard will be an active, urban community comprised of single-family homes, penthouses, flats, townhomes, and condos. Here, residents will connect and mingle in dynamic social spaces, pedestrian-friendly streets, a walk/bike trail, a Recreation Center with Co-Working Spaces, and 15 uniquely themed neighborhood parks also known as the following Pocket Parks: •The Lounge •The Kitchen •The Retreat •The Well •The Gym •The Garden •The Playground •The Town Square •The Dog House •The Office •The Lawn •The Hangout •The Library •The Track •The Gallery Our Public Art locations were selected based upon the best pedestrian interface po- tential and highest visibility. Nestled throughout the community, the public art pieces will aspire to add visual interest as well as dialog in bringing people together. The Bike Rack Art is both form and functional with the hope to encourage cycling throughout the community which may foster a greener and healthier lifestyle. Our master plan includes an intended donation to the City of Dublin toward the Veteran’s Memorial Artwork, currently planned in our Community Park. We are offering the City $200,000 to increase the scope of the proposed Veteran’s Memorial Art in our community park. We fully support the City Council’s vision to have a significant piece of art which will pay homage to the historic use of the land where Boulevard is located for military installations since World War II. This donation will require future City Council approval. BOULEVARD VISION | 5PUBLIC ART SELECTION PROCESS | PUBLIC ART SELECTION PROCESS DEVELOPER SELECTION OF ARTISTS The Developer Selection Committee reviews the qualifications of up to 20 artists. PUBLIC REVIEW OF DESIGNS An outreach meeting will be convened at a local and public event that allows for the public to review and comment on the concepts in detail, sample renderings and ma- quette. HERITAGE AND CULTURAL ARTS COMMISSION MEETING The Heritage and Cultural Arts Commission reviews the outcome of the Public Re- view meeting. The Heritage and Cultural Arts Commission reviews projects based on whether or not they meet the goals and criteria identified in the Public Art Master Plan. Artists are required to attend the Heritage and Cultural Arts Commission Meet- ing and are expected to briefly present their concept, material samples renderings and maquette. The Heritage and Cultural Arts Commission will make a recommenda- tion to the City Council to accept one design. CITY COUNCIL REVIEW City Council will review the proposed design recommended by the Heritage and Cul- tural Arts Commission. The Artist is required to attend the City Council meeting. The Artist will be notified in advance if City Council requests a presentation. In many cas- es, the Artists is present only to answer questions from the City Council regarding the proposal. The City Council approves design proposals and artist contracts. ADDITIONAL LOCATIONS With any remaining funds available, the developer may opt to add Public Art in the additional locations or pay the remaining amount in the form of an in-lieu fee to the City after the completion of the six approved locations. 6DEVELOPER FINANCIAL OBLIGATION DEVELOPER FINANCIAL OBLIGATION PUBLIC ART DEVELOPER FINANCIAL OBLIGATION PHASE BUILDING VALUATION PUBLIC ART VALUATION (0.5% of Building Valuation) N1-N6 1 $139,273,068.00 $696,365.34 N7-N18 2-3 $225,035,646.00 $1,125,178.23 N19-N24 4-5 $179,771,535.00 $898,857.68 7SITE PLAN | BO ULE V A R D DUBLIN, CA L I FORNI A AUGUST 2017 P UBLIC A R T MAST E R P L A N 0 100 200 400 Option 1 Option 2 Benches and Bike Racks at Rec Center Plaza Tall Statement Art at Entry to Rec Center and Pedestrian Corridor Tall Statement Art at Pocket Park The Gallery Shade Structure at Pocket Park The Office Veteran’s Memorial in 30-acre Public Park Portal Element at The Lounge Pocket Park in Neighborhood 4 Additional Locations - if necessary BOULEVARD DUBLIN, CA L I FORNI A AUGUST 2017 P UBLIC A R T MAST E R P L A N 0 100 200 400 Option 1 Option 2 Benches and Bike Racks at Rec Center Plaza Tall Statement Art at Entry to Rec Center and Pedestrian Corridor Tall Statement Art at Pocket Park The Gallery Shade Structure at Pocket Park The Office Veteran’s Memorial in 30-acre Public Park Portal Element at The Lounge Pocket Park in Neighborhood 4 Additional Locations - if necessary 8 LOCATIONS LOCATIONS | 9 ST E R L I N G S T R E E T NUGGET WAY THE OFFICE-POCKET PARK OVERALL THE OFFICE POCKET PARK| T R D 1 0 ' - 0 " 27' PLAN A - SCALE 1"=10'-0" NUGGET WAY 10DIMENSIONS | 11THE OFFICE POCKET PARK - RENDERING | Public Art - Trellis 12 Sidewalk Boulevard Accent Paving Park Entry Monumentation Street Tree AR N O L D R O A D Trees in Tree Grates CAN A L AC Access Road Public Art Seating PSE (Public Service Easement) Prop Boundary THE GALLERY-POCKET PARK OVERALL THE GALLERY POCKET PARK | 13 70'-5 " 50'-11" DIMENSIONS | 14 REC CENTER&PED CORRIDOR OVERALL Public Art - Benches Public Art Bike Racks Public Art - Tall Statement Piece REC CENTER & PED CORRIDOR | 15 UP DIMENSIONS | 16REC CENTER&PED CORRIDOR - RENDERING | Public Art - Benches Public Art - Bike Racks Public Art - Tall Statement Piece 17 THE LOUNGE-POCKET PARK Seatwall Double Sided Fireplace with Seating Shade Trees with Seating Elements Bollard Lights Accent Lights Pedestrian Connection Park Entry Element Pedestrian Connection Tree in Tree Grate at Parking Large Specimen Tree Children’s Play Area Accent Paving Large Umbrellas with Seating Beneath Public Art Installation OVERALL THE LOUNGE POCKET PARK | 18 C B 6' 6' DIMENSIONS | 19THE LOUNGE POCKET PARK - RENDERING | Public Art Installation 20 VETERAN’S MEMORIAL VETERANS MEMORIAL - 30 ACRE PUBLIC PARK | Permanent Public Art Temporary Public Art Option 1 Option 2 Option 1 Option 2 This is a separate City project to which the developer will be contributing funds in the amount of $200,000. 21 POTENTIAL ARTISTS POTENTIAL ARTISTS | 22 KEVIN BOX Kevin Box was conceived in New Mexico, born in Pennsylvania, grew up in Oklahoma and received his higher education in Georgia, New York City and Texas. He now resides in Santa Fe, New Mexico with his wife Jennifer. As a boy he lived in Bartlesville, Oklahoma, beneath “the tree that escaped the crowded forest,” Frank Lloyd Wright’s only built skyscraper. Throughout high school Box studied graphic arts and apprenticed summers at an Uncles design firm in Atlanta Georgia. It was in there that Box’s passion for creativity was developed, where he formed his relationship with design and with paper. Box received a four year scholarship to study graphic design at the School of Visual Arts in New York City. Fol- lowing his junior year, an Art History grant took him to Greece for three weeks, providing him the oppor- tunity to see some of the great antiquities of the world first hand. The experience forever changed him, “I realized that all of my graphic design work was ending up in the landfill as trash and I discovered the du- rability of the conversation that continues through the history of art and I wanted to be a part of that.” Box pursued this new passion by changing his major to fine art. He focused on sculpture and art in public places be- cause in his mind “printmaking didn’t fit the challenge.” After graduating with a BFA, he left paper behind and began working in an Atlanta foundry but quickly realized there were more foundries to learn from in Austin, TX. For three years he labored under a self-imposed apprenticeship to become proficient in metal casting. By working in the foundries, he attained an exhaustive knowledge of the casting techniques and fabricating processes necessary to create durable works of art. The artists he worked for mentored him through his exploration of style as well as the business of art. Eventually his dedication helped him manage and build one of the largest fine art foundries in Texas and Box used that opportunity to develop his own voice. “The best thing I ever did was to trade a raise in pay for casting rights in the foundry. I moved to the smallest town I had ever lived in to be closer to the shop and worked there from dawn till dusk. ” That decision afforded him the freedom of experimentation. Ignited with inspiration, a full service studio to work in and a treasure trove of paper found in the warehouse of an old print shop the foundry was rent- ing, he started working with paper again. “It took two years of tireless experimentation for me to devel- op the process of casting paper into bronze, another seven years to perfect, and it continues to evolve today.” From the beginning, Box’s work received recognition from other artists and collectors alike. His unique style married paper with the age old tradition of bronze casting and refreshed audiences. In 2004, he was elected as the youngest member of the National Sculptors Guild and was recognized by Southwest Art Magazine as one of the top 21 artists under 31 in the southwest. Box exhibited throughout the country on a vigorous schedule of festival shows that pro- vided him with valuable feedback and direct communication to thousands of connoisseurs and collectors. He dis- covered the art markets of the country and professional galleries that wanted exclusive representation of his work. He continued pursuing art in public places throughout the country and in 2006, moved to Santa Fe, New Mexico. Box continues to push the boundaries of the casting process. His unique style and approach, combined with an innovative vision like no other, contributes to his aspiration of place within 21st Century Art History. POTENTIAL ARTISTS | 23 JEFFIE BREWER Jeffie Brewer grew up in a small, rural town in East Texas. The son of eccentric junk yard owners, he learned to spot beauty in the mundane, developed an array of industrial skills and discovered he had a knack for drawing. Those early revelations have influenced his artistic trajectory ever since. Jeff earned an MFA in sculpture and metals and an MA in sculpture and painting from Stephen F. Austin State University in Nacogdoches, Texas. He also holds a BFA in drawing, printmaking and jewelry making from Sam Houston State University in Huntsville, Texas. He has taught a wide range of undergraduate and graduate level art classes, from sculpture to typography to expressive drawing, at Stephen F. Austin State University, Angelina College and University of Texas at Tyler. Since his first exhibition in 1998, his work has appeared in both solo and group shows across America and in Mexico and Japan. In addition to his academic career, Jeff has utilized his artistic talents as the owner of a graphic design and sign production company (Gorilla Graphics, 1994-1996), as an illustrator and designer for an ad- vertising firm (Point A Media, 1999-present) and as the founder and president of a design and fabrica- tion company (Orange Cat, Inc., 2002-present). He also designed, fabricated and built his own home. Jeff is married to the love of his life, Angie, whom he credits with saving him from impending doom. His interests include teaching, golf, dogs, plants, the letter z, singularity, a ten foot putt, fresh figs, harmony, understanding, tulips, the tango, long runs, cut grass, the color teal, clouds, rust stains on concrete, clouds, small violent birds, the realization of exactly how fast time goes by, the num- ber 7, politricks, cows, short walks, good stories, using the word "sans" and lying in the sun. POTENTIAL ARTISTS | 24 PUBLIC REVIEW OF PROPOSED LOCATIONS Public Review of Proposed Locations| First American Title provided Boulevard with a Farm list of 471 names of individuals within a 300 Ft Radius of Boulevard. Also included in that list were individuals who own the property, yet may not reside at the location. 471 postcards were mailed via first class postage stamp on August 4, 2017. On August 10, 2017 Boulevard set up a booth at the Emerald Glen Farmers Market in Dublin from 4- 8 PM. Two Boulevard representatives were present along with a rendering of the proposed public art locations. We had approximately 50 guests stop by the booth. Overall the public was pleased to see more Public Art in Dublin. There were general comments made such as the following: • Looks good • Nice of you to share and get community input • Wow, there will be public art too. • I don’t live in Dublin, but it could be a destination to view this art. • Very nice, where will the Valley Children’s Museum be? • Too much traffic, nice to see you are adding another street. Hopefully it helps with Dublin Blvd traffic. • Locations are fine, when will art be complete? One visitor has been a resident since 2003 had the following comment: • Too much traffic will increase traffic inflow to 580 and 680. Working from home trend is re versing because people are abusing time. Google and Yahoo are no longer offering remote work. Actual Comment Cards - 6 [Copies of comment cards provided in Appendix] 1. Send locations on Public Art to commenter. Sent follow-up email and she responded “Thank you for your email. I would very much like to know more about the project so do share your final maps. Also, what kind of art were you planning to exhibit, am very much a big supporter of public art.” 2. Looks interesting. Loved the park setting. 3. Nice! Wants to buy. 4. Dublin Blvd. is too many traffic, it’s a good idea to open road to decrease the Dublin Blvd. traffic. 5. The location is accessible to transportation. Nice location. 6. Connect Horizon Pkwy to Village Pkwy. Two individuals took comment cards to mail in their reply. As of 9/6/17 we have not received via mail. As we proceed to the next phase of Public Art, which will include artist selection and completion time line, we will add the Heritage & Cultural Arts Commission to the list of organizations to notify. We target beginning the next phase in late 2017/early 2018. 25 APPENDIX APPENDIX 26 APPENDIX APPENDIX 27 APPENDIX APPENDIX 28 APPENDIX APPENDIX 29 APPENDIX APPENDIX 30 APPENDIX APPENDIX