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HomeMy WebLinkAbout3.1 - 1640 Summer Events Sponsor Recognition and Wrap- Page 1 of 4 STAFF REPORT CITY COUNCIL DATE: October 17, 2017 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager SUBJECT: Summer Events Sponsor Recognition and Wrap-Up Reports Prepared by: Tegan McLane, Cultural Arts & Heritage Manager EXECUTIVE SUMMARY: The City Council will be asked to formally accept donations and recognize sponsors of Summer events including Farmers' Markets, Picnic Flix, Tuesday Concerts, Family Camp-outs and Splatter. STAFF RECOMMENDATION: Recognize sponsors and formally accept all summer event sponsorship donations. FINANCIAL IMPACT: Sponsorship donations toward the summer 2017 events totaled $40,950. Sponsorship donations are deposited into the revenue accounts for the respective even ts and help offset the cost of producing the events. DESCRIPTION: The City of Dublin's Special Events team had a very full summer, producing events including 24 Farmers' Market events, three Picnic Flix movie nights, three Tuesday Night Concerts and the sixth annual Splatter Festival. Local support of the City's summer events reached an all-time high, with 25 different businesses participating as sponsors, more than $40,950 donated to the summer events combined. This is 90% higher than last year. Staff attributes the increase primarily to a change in the way sponsorship opportunities are presented. Previously, Staff approached sponsors individually for each event. Now, businesses are offered a complete menu of sponsorship opportunities at the beginning of the year, so they can pick and choose those that fit their marketing needs and schedule. While the number of businesses is on par with previous years, the frequency of their participation has increased. Page 2 of 4 Farmers’ Market – $11,650 Cash donors: $4000 –Kaiser (donation received last FY) $2400 – Provident Credit Union $1750 – Alexander Chiropractic, Dr. Gabrielson $1500 – Cornerstone Realty Century 21, IKEA, Patelco, Whole Foods $250 – Berkshire Communities, Boulevard, Fallon Dental, Fit Style, Sitterfriends.com Picnic Flix - $5000 Cash donors: $750 – Cornerstone Realty Century 21, Palo Alto Medical Foundation, Patelco, Provident Credit Union, Shir Martial Arts, Waterford Pediatric Dental $250 – Eastown Church, IKEA Tuesday Concerts - $300 Cash donors: $300 – Waterford Pediatric Dental Splatter - $24,000 Cash donors: $5000 – IKEA, Kaiser (donation received last FY) $1500 – Aster Apartments, Blue Waters Marketing, Comcast, John Muir, Master Kim’s Tae Kwon Do, Pedego Electric Bikes, Provident Credit Union, T -Mobile, Waterford Pediatric Dental, Welk Resorts In-kind donors to Splatter were: KKIQ (radio spots); Carl Zeiss Meditec (use of parking lot); Cornerstone Realty (use of moving van); and KSFO/KGO Radio (Gordon Biersch beer). FARMERS' MARKET Since moving to its new location in the plaza opposite The Wave, the Dublin Farmers’ Market has dramatically increased its attendance , from an average of 1,280 people in 2016 to 2,120 people in 2017, according to Pacific Coast Farmers’ Market Association (PCFMA), which manages the vendors. This year's Farmers' Market season extended 24 weeks from April 13 - September 21, 2017. Staff will be working with PCFMA on possibly extending the market season for an additional two weeks. PICNIC FLIX MOVIE SERIES Dublin’s 2017 free movies in the park series, Picnic Flix, featured The Secret Life of Pets (June 16), E.T. The Extra-Terrestrial (July 11) and Finding Dory (August 19). All three were titles suggested by the public on surveys taken during the prior year. Page 3 of 4 Combined attendance was estimated at 2,700, with Secret Life of Pets being the best- attended movie of the summer at 1,100. Blush Organic Frozen Yogurt and various Food Truck Mafia trucks sold food and snacks onsite at each of the events. No major changes are planned for the 2018 season. Movie titles will again be selected from audience requests. TUESDAY CONCERTS With the opening of the Emerald Glen Park Amphitheater and public requests for more outdoor concerts, the City launched a concert series on the second Tuesday of the summer months. Dublin’s 2017 Tuesday concerts featured the Sun Kings, a Beatles Tribute band (June 13); Lady K and the Kings of Swing, performing jazz standards (July 11); and St. Gabriel’s Celestial Band, a Dixieland jazz group (August 8). Total attendance was estimated at 1,025, with the best attended concert being St. Gabriel’s Celestial Band at 400. The Dublin Lions Club sold beer and wine at Tuesday concerts and various Food Truck Mafia trucks sold prepared food. SPLATTER Dublin’s sixth annual Splatter festival, held on Saturday, September 16, 2017, drew approximately 18,000, up 80% from the prior year. Staff attributes the increase to the perfect weather and the general uptick in park attendance since The Wave opened. The event featured live music and dance on three stages this year. The Mainstage featured a line-up of mostly pop dance music, while the Side Yard stage near the Fountain featured indie rock and singer-songwriters. The new amphitheater stage featured music and dance by ethnic community groups and school groups. With The Wave open and fountain functioning again, Staff added the theme of water to the existing celebration of wine, art and music. A new Waterballerz carnival ride, Under the Sea carnival game and Squirt Gun Painting were added. Another new art activity, a Chalk Walk Art Contest, was set up for artists of all ages to draw 35 squares celebrating Dublin’s Emerald Anniversary. The activity was so popular with families that Staff had to expand the drawing area, with a dozen more squares. Prizes of Dublin-branded souvenirs were award to both adult and child artists. Page 4 of 4 Dublin Rotary Club again handled all aspects of the beverage sales, operating booths near the main stage and amphitheater stages. With the increased attendance, beverage sales were up considerably. Traditional fair food vendors and food trucks provided a wide variety of food. NOTICING REQUIREMENTS/PUBLIC OUTREACH: N/A ATTACHMENTS: None.