HomeMy WebLinkAboutItem 3.3 - 1675 Small Business Saturday
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STAFF REPORT
CITY COUNCIL
DATE: November 7, 2017
TO: Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Proclamation in Recognition of Small Business Saturday (November 25,
2017) and Presentation by the Dublin Chamber of Commerce on Discover
Dublin 2017 Holiday Efforts and Other Related Activities
Prepared by: Hazel L. Wetherford, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council will consider proclaiming November 25, 2017 as Small Business
Saturday. Additionally, the Dublin Chamber of Commerce will provide an update on
Discover Dublin 2017 holiday efforts and other related activities.
STAFF RECOMMENDATION:
Receive the report and proclaim November 25, 2017, as Small Business Satu rday in
Dublin.
FINANCIAL IMPACT:
Costs associated with the Discover Dublin shop local campaign are included in the
Fiscal Year 2017-2018 budget.
DESCRIPTION:
Small Business Saturday Proclamation
The national Small Business Saturday campaign was founde d by American Express in
2010 to encourage people to support small, local businesses. The event traditionally
takes place on the Saturday following Thanksgiving and “Black Friday,” known as the
first day of the busy holiday shopping season. There are 100 businesses in Dublin
included on the Shop Small map by American Express this holiday season.
Discover Dublin
In 2011, the City partnered with the Dublin Chamber of Commerce and launched
“Discover Dublin for the Holidays,” a social media-based campaign to encourage and
increase shopping throughout the City of Dublin during the holidays. In 2015, the
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campaign was rebranded as “Discover Dublin CA” and expanded to a year -round effort
to promote Dublin-based businesses and activities throughout the year.
The City partners with the Dublin Chamber of Commerce to maintain an active
Facebook page, “Discover Dublin,” where it regularly promotes upcoming retail and
business events and welcomes new businesses. Social media campaigns were
delivered during seasons associated with high volumes of retail, including: Restaurant
Month and Valentine’s Day; Spring Break, Mother’s Day and prom; graduation and
summertime; and back-to-school. The 2017 campaign will conclude with promotion to
encourage shopping in Dublin during the busy holiday season.
Additionally, the City of Dublin and the Dublin Chamber of Commerce are partnering to
present the Decorate Dublin Holiday Contest, which seeks to increase festive decor in
Dublin's retail areas.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
N/A
ATTACHMENTS:
1. Small Business Saturday 2017 Proclamation
A PROCLAMATION OF THE CITY COUNCIL
CITY OF DUBLIN, CALIFORNIA
“Small Business Saturday – November 25, 2017”
WHEREAS, the City of Dublin believes that small businesses are the backbone of our economy and the glue that
holds communities together. According to the United States Small Business Administration, there are over 28 million small
businesses in the United States and they represent more than 99 percent of American companies, create two-thirds of the net
new jobs, and generate half of the private gross domestic product; and
WHEREAS, small businesses employ over 50 percent of the working population in the United States; and
WHEREAS, the City of Dublin supports our local businesses that create jobs, boost our local economy, and preserve
our neighborhoods; and
WHEREAS, advocacy groups and public and private organizations across the country have endorsed the Saturday
after Thanksgiving as Small Business Saturday; and
NOW, THEREFORE, BE IT RESOLVED that the Dublin City Council does hereby proclaim November 25, 2017, as
“Small Business Saturday” and urges the residents of this community, and communities across the country to support small
businesses and merchants on Small Business Saturday and throughout the year.
DATED: November 7, 2017
_________________________ _________________________
Mayor Haubert Vice Mayor Biddle
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Councilmember Gupta Councilmember Goel Councilmember Hernandez