HomeMy WebLinkAboutItem 7.1 - 1913 Updated Mission and Vision and Two-Year Str
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STAFF REPORT
CITY COUNCIL
DATE: April 17, 2018
TO: Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Approval of the Updated Mission and Vision, and Two-Year Strategic Plan
Prepared by: Linda Smith, Assistant City Manager
EXECUTIVE SUMMARY:
The City Council met on February 3, 2018 for its Strategic Planning session and at that
meeting, the City Council proposed revisions to the City's Mission, Vision and Values
and also updates to its Two-Year Strategic Plan. The City Council will consider
approval of those changes.
STAFF RECOMMENDATION:
Approve the updated Mission and Vision and the Two -Year Strategic Plan.
FINANCIAL IMPACT:
There is no financial impact associated with the approval of thi s item. Any expenditure
related to the items in the Two-Year Strategic Plan will be budgeted in the upcoming
two-year budget process.
DESCRIPTION:
On February 3, 2018, the City Council held its bi-annual Strategic Planning meeting in
the Regional Meeting Room at City Hall. The City Council retained the services of
Management Partners to facilitate the half -day session and draft a report resulting from
that meeting.
The City Council discussed a variety of matters, including a review and possible up date
to the City's Mission, Vision and Values. The City Council decided the current Mission
did not need to be updated but that an update to the City's Vision was appropriate. The
City Council discussed merging value statements into the Vision and eliminating the
standalone value statements in the current form.
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Following is the proposed new Vision:
Vision
Dublin is a great community to live, work, and raise a family. Dublin values:
• Safety - We are dedicated to excellent public safety resources, including police
and fire.
• Finances - We will strive to be fiscally transparent and balance our budgets
annually.
• Multi-Cultural Opportunities - We will meet the cultural needs of our community
through programming, understanding and events.
• Innovation - We will continue to innovate in every aspect of government and
promote innovation within the business community.
• Customer Service - We will provide excellent customer service to our residents
and businesses at all times.
• Living an Active Lifestyle - We will continuously promote an active lifestyle
through our parks and facilities and encourage participation in local sports.
• History - We will honor our history through places and programs that remind
people of our beginnings.
• Business - We will support our businesses through ongoing economic
development efforts and help them grow and thrive locally.
• Environmental Sustainability - We will continue to lead in building a
sustainability community and protecting our natural resources.
In addition to these updates, the City Council reviewed its current two-year strategic
plan and revised the strategies and their related objectives. Following is the updated
Two-Year Strategic Plan:
Strategies and Objectives
1. Assure the City’s long-term financial sustainability.
a) Maintain strong conservative fiscal policies.
b) Explore operational efficiencies in delivering service with other public
agencies.
c) Look for additional ways to increase sales tax revenue for the City.
d) Continue to move the Parks and Community Services Department to a m odel
of financial sustainability.
2. Enhance the City’s engagement efforts to better connect and inform
residents of City activities and public safety matters.
a) Continue utilizing social media as a communication platform to connect and
provide information to the community, while exploring various options to
maximize the footprint and efficiency of this tool.
b) Strengthen the City’s social media presence on existing platforms.
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c) Conduct a residential satisfaction survey.
d) Put greater emphasis on the disaster preparedness efforts by the City.
e) Participate in 2018 Urban Shield mass care and shelter countywide exercise.
f) Review and update City’s comprehensive emergency management plan.
3. Pursue efforts to help strengthen the City’s infrastructure and technology
a) Work to establish a Public-Public Partnership with Parks Reserve Force
Training Area (RFTA) Maintenance.
b) Continue to embrace technology to improve traffic, street and engineering
infrastructure.
c) Continue evaluating the feasibility of enhancing and increasing techno logy
such as Automated License Plate Readers (ALPR), video cameras, and other
new technology to prevent crime, increase community safety and to aid police
investigations.
d) Develop a special needs affordable housing project.
4. Focus efforts on ways to strengthen the City’s economic vitality, including
the Downtown, through public investment and economic development.
a) Continue implementing the recommendations in the City’s adopted Economic
Development Strategic Plan, including offering of incentives and other g rants
to small businesses to make physical improvements to properties.
b) Market, in conjunction with property owners, the opportunity sites.
c) Work with Downtown property owners on updating the CC&Rs to facilitate
retail transition.
d) Work with Downtown property owners on building/site improvements.
e) The City Council will provide policy direction to further refine and provide
specificity on areas of focus in the Downtown and Eastern Dublin Transit
Center plan areas.
Should the City Council approve the Mission and Vision, as well as the Two-Year
Strategic Plan, Staff will begin work on changing out the signage at City facilities, on
City materials and the City’s website.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. City Council Two-Year Strategic Plan
City of Dublin, California
Two-Year Strategic Plan
2018-19 and 2019-20
Includes the City of Dublin’s
Vision
Mission
Values
Strategies
Page i
Strategic Plan 2018-19
Prepared for the City of Dublin by Management Partners
Table of Contents Page ii
Strategic Plan 2018-19
Table of Contents
Table of Contents
Executive Summary ............................................................................................................................................................. 1
Vision and Mission ............................................................................................................................................................. 2
Dublin Values… .................................................................................................................................................................. 3
Dublin Values… .................................................................................................................................................................. 4
Strategies and Objectives ................................................................................................................................................... 5
Conclusion ............................................................................................................................................................................ 7
Page iii
Strategic Plan 2018-19
This Page Purposely Left Blank
Executive Summary Page 1
Strategic Plan 2018-19
Executive Summary
The City of Dublin has a tradition of planning for the
community’s future. The City Council and Staff have
developed this new Strategic Plan to set forth the
direction of the City government’s work.
Input to the plan included interviews with Council
members, evaluation of the 2015 Strategic Plan, and
a Council/staff strategic planning workshop.
The result is a plan containing vision, mission,
values, strategies, and objectives. Each of the
strategies contains strategic objectives that support
achievement of the City’s goals.
The City Manager will provide an annual report to
the community on progress made on the Strategic
Plan, along with interim updates, as appropriate, on
specific projects and strategies to the City Council.
The Strategic Plan will be updated bi-annually.
Vision and Mission Page 2
Strategic Plan 2018-19
Vision and Mission
MISSION
The City of Dublin promotes and supports a
high quality of life, ensures a safe and secure
environment, and fosters new opportunities.
VISION
Dublin is a great community to live, work, and raise a family. Dublin
values:
• Safety – We are dedicated to excellent public safety resources,
including police and fire.
• Finances – We will strive to be fiscally transparent and balance our
budgets annually.
• Multi-Cultural Opportunities – We will meet the cultural needs of
our community through programming, understanding and events.
• Innovation – We will continue to innovate in every aspect of
government and promote innovation within the business community.
• Customer Service – We will provide excellent customer service to our
residents and businesses at all times.
• Living an Active Lifestyle – We will continuously promote an active
lifestyle through our parks and facilities and encourage participation
in local sports.
• History – We will honor our history through places and programs
that remind people of our beginnings.
• Business – We will support our businesses through ongoing economic
development efforts and help them grow and thrive locally.
• Environmental Sustainability – We will continue to lead in building a
sustainability community and protecting our natural resources.
Dublin Values… Page 3
Strategic Plan 2018-19
Dublin Values…
Safety
We are dedicated to excellent
public safety resources,
including police and fire.
Finances
We will strive to be fiscally
transparent and balance
our budgets annually.
Multi-Cultural
Opportunities
We will meet the cultural needs
of our community through
programming, understanding
and events.
Innovation
We will continue to
innovate in every aspect of
government and promote
innovation within the
business community.
Customer
Service
We will provide excellent
customer service
to our residents and
businesses, at all times.
Dublin Values… Page 4
Strategic Plan 2018-19
Dublin Values…
Living an
Active
Lifestyle
We will continuously promote
an active
lifestyle through our
parks and facilities and
encourage participation
in local sports.
History
We will honor our history
through places and programs
that remind people of our
beginnings.
Business
We will support our
businesses through ongoing
economic development efforts
and help them grow
and thrive locally.
Environmental
Sustainability
We will continue to lead in
building a sustainability
community and protecting
our natural resources.
Strategies and Objectives Page 5
Strategic Plan 2018-19
Strategies and Objectives
Strategy Strategic Objectives
a) Maintain strong conservative fiscal policies.
b) Explore operational efficiencies in delivering
service with other public agencies.
c) Look for additional ways to increase sales tax
revenue for the City.
a) Continue utilizing social media as a
communication platform to connect and provide
information to the community, while exploring
various options to maximize the footprint and
efficiency of this tool.
b) Strengthen the City’s social media presence on
existing platforms.
c) Conduct a residential satisfaction survey.
d) Put greater emphasis on the disaster preparedness
efforts by the City.
e) Participate in 2018 Urban Shield mass care and
shelter countywide exercise.
f) Review and update the City’s comprehensive
emergency management plan.
1. Assure the City’s
long-term financial
sustainability.
2. Enhance the City’s
engagement efforts
to better connect
and inform residents
of City activities and
public safety matters.
Strategies and Objectives Page 6
Strategic Plan 2018-19
Strategy Strategic Objectives
a) Work to establish a Public-Public Partnership
with Parks Reserve Force Training Area (RFTA)
Maintenance.
b) Continue to embrace technology to improve
traffic, street and engineering infrastructure.
c) Continue evaluating the feasibility of enhancing
and increasing technology such as Automated
License Plate Readers (ALPR), video cameras, and
other new technology to prevent crime, increase
community safety and to aid police investigations.
d) Develop a special needs affordable housing
project.
a) Continue implementing the recommendations in
the City’s adopted Economic Development
Strategic Plan, including offering of incentives
and other grants to small businesses to make
physical improvements to properties.
b) Market, in conjunction with property owners, the
opportunity sites.
c) Work with Downtown property owners on
updating the CC&Rs to facilitate retail transition.
d) Work with Downtown property owners on
building/site improvements.
3. Pursue efforts to
help strengthen the
City’s infrastructure
and technology.
4. Focus efforts on
ways to strengthen
the City’s economic
vitality, including the
Downtown, through
public investment
and economic
development.
Conclusion Page 7
Strategic Plan 2018-19
Conclusion
This strategic plan includes four
strategies addressing financial
sustainability, civic engagement,
public infrastructure, and economic
development.
Dublin leaders and staff are
committed to excellence in public
service and continuous improvement.
This Strategic Plan demonstrates that
commitment.
Council Members
Dave Haubert
Mayor
Abe Gupta
Councilmember
Arun Goel
Councilmember
Melissa Hernandez
Councilmember