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HomeMy WebLinkAbout8.3 Fall 2016 Quarterly Report ITEM NO.: 8.3 Page 1 of 6 STAFF REPORT PARKS AND COMMUNITY SERVICES COMMISSION DATE: January 23, 2017 TO: Honorable Chair and Commissioners Members FROM: Micki Cronin, Assistant Director of Parks and Community Services SUBJECT: Fall 2016 Quarterly Report EXECUTIVE SUMMARY: The Commission will receive a report on the classes, activities, and events conducted during the 2016 fall season. RECOMMENDATION: Receive the Report. FINANCIAL IMPACT: None. DESCRIPTION: The Parks and Community Services Department develops and implements quality programs that strengthen community image, provide recreational experiences, and encourages healthy lifestyles. This is accomplished by providing innovative and popular recreation, social and cultural programs in the areas of family services, preschool, teens, sports, special events, leisure activities and classes, seniors and aquatics. RECREATIONAL AND LEISURE ACTIVITIES Recreational and leisure activities are classes and activities that serve participants of all ages and provide positive recreational experiences. By participating in these classes, community members are given the opportunity to enhance their health, wellbeing, and/or community connection. Classes provide opportunities to learn a new craft or refine current skills, as well as provide a venue to meet others in the community and recreate with friends. Recreational and leisure activities are planned and implemented by contracted specialty instructors. Popular classes for youth included: Traditional Japanese Karate, KinderGym, and Tiny Tot Science. Popular adult classes included: Zumba, Pilates and Bombay Jam. A total of 349 participants registered for recreational activities in 55 classes held during the fall session. Staff offered 22 new cooking classes from two cooking Page 2 of 6 instructors this fall. Unfortunately one of the cooking instructors offering 10 cooking classes terminated their contract with the City and the other 12 cooking classes had no enrollment. Though the cancellation rate increased due to low or no enrollment in 64 out of 119 classes offered, average registration per class is comparable to last fall. Following is a summary of registration: Recreational Activities Fall Registration Comparison 2016 2015 2013 2013 2012 Resident 308 398 327 344 460 Non-Resident 41 54 49 84 74 Total Registration 349 452 376 428 534 Courses Held 55 72 55 64 76 Avg. Registration per Class 6.3 6.3 6.8 6.7 7.0 Courses Offered 119 101 77 96 110 Cancellation Rate 54% 30% 28% 33% 31% FAMILY SERVICES After School Recreation After School Recreation is a program offering after school activities for children in first through fifth grades. The program operates on school days at all public elementary schools in Dublin and the program begins once the children are released from school and ends at 5:45 PM. Participants engage in activities such as indoor and outdoor games, crafts, and quiet time for homework. There were 500 participants registered for the fall program. Full session registration increased by 6% in comparison to last fall. These past couple of years have been challenging for Staff to increase enrollment at each site as on-site part-time Staff attrition has increased due to the economy offering more opportunities for full- time jobs. Following is a summary of registration: After School Recreation Registration Type 2016 2015 2014 2013 2012 Dougherty Elementary 92 103 101 89 91 Dublin Elementary 75 86 70 62 58 Frederickson Elementary 62 75 76 53 62 Green Elementary 65 77 77 52 51 Murray Elementary 57 39 40 39 41 Kolb Elementary 74 *64 99 85 73 Amador Elementary 75 88 - - - Total Registration 500 532 463 380 376 Full-Session Participants 367 349 312 192 189 20-Day Pass Participants 133 183 151 188 187 *Kolb Elementary enrollment decreased is due to the opening of Amador Elementary. Student Union After School Program The Student Union After School Program is designed specifically for middle school students, and places emphasis on academic assistance and recreation enrichment. The Student Union Program provides middle school students a safe environment to engage in positive activities that helps to enhance their social, intellectual, physical and emotional development. The program takes place after school, on-campus, and serves an important role in the support of middle school aged youth in Dublin. The program is held at both Wells Middle School and Fallon Middle School; it offers a variety of fun activities, including educational programs, sporting activities, arts and crafts, science projects and musical activities. The program also features the popular Homework Club. The Homework Club has a credentialed teacher that provides homework assistance during the first hour of the program each day. There were 109 participants registered for the fall program. Fall registration increased 4% in comparison to last fall. Following is a summary of registration: Page 3 of 6 Student Union Registration Registration Type 2016 2015 2014 2013 2012 Wells Middle School 51 47 52 49 44 Fallon Middle School 58 58 55 70 65 Total Registration 109 105 107 119 109 Full-Session 78 76 67 60 50 20-Day Pass 31 29 40 59 59 PRESCHOOL Dublin Preschool Program The Dublin Preschool Program is a recreation-based preschool program that provides an opportunity for social and educational development under the instruction of qualified early childhood educators. Children in this program participate in activities such as games and learning activities, outdoor play, arts and crafts, music, story time and circle time. Classes are offered at two locations: Shannon Community Center and Dublin Elementary School. The Preschool Program operates in three classrooms (two at Shannon Community Center and one at Dublin Elementary) and offers a total of eight classes. Classes are offered in two-day per week and three-day per week combinations during the mornings or afternoons located at the Shannon Community Center. There is also a four-day per week class option for four-year-olds during the mornings and afternoons located at Dublin Elementary School. Fall registration increased 8% in comparison to last fall. There were a total of 165 registrations for the fall, with 107 registrations for the four-year-old classes and 58 registrations for the three-year-old classes. The morning classes averaged about 20 students on the waiting lists. To accommodate the Preschool morning waiting lists, an additional room would need to be added either at Dublin Elementary or an elementary school site on the eastside. Following is a summary of registration: Preschool Registration Registration Type 2016 2015 2014 2013 2012 Resident 144 140 205 233 256 Non-Resident 21 12 21 22 34 Total Registration *165 *152 226 255 290 *Due to the closure of the Emerald Glen Activity Center the Preschool operates in three classrooms (two classrooms at Shannon Community Center and one classroom at Dublin Elementary) and offers eight classes instead of eleven classes that were offered in previous years. “Little Lovi es” Story Time The Little Lovies program was offered from September through November. The program operated approximately five to seven weeks, from Monday through Thursday, from 9:00 to 11:00 AM. There were a total of 90 children registered for the fall. Following is a summary of registration: “Little Lovies” Registration Registration Type 2016 2015 2014 2013 2012 Resident 90 89 80 41 34 Non-Resident 0 2 2 1 5 Total Registration 90 91 82 42 39 Page 4 of 6 SPORTS PROGRAMS Bat Busters Tee Ball League The Bat Busters Tee Ball League is for children who are three to five years old and is held at the Fallon Sports Park softball fields. The league teaches the fundamentals of baseball in a fun and non-competitive environment. All games were played on Saturdays, beginning in September and ending in October. Parents were encouraged to participate as base coaches, dugout monitors and fielding "encouragers.” Players received a t-shirt and a participation trophy. Trophies were presented on the final day at an awards ceremony, with each participant being individually recognized. Registration increased by 30% in comparison to last year. The increase in registration could have contributed to Dublin Little League not offering Tee Ball this year. Tee Ball Registration Comparison League 2016 2015 2014 2013 2012 Resident 73 57 117 104 101 Non-Resident 8 5 10 16 30 Total Participants 81 62 127 120 131 Adult Basketball League A total of four adult teams participated in Fall Basketball on Sunday evenings at Stager Community Gymnasium. Only the “D” 5-on-5 League was held. The “30 Years and Older” League was not conducted in order to offer more youth basketball programming and create additional needed rental space. The League began in September and ended in December. The fall League has steadily been declining in interest and Staff will look at a possible modification to a 3-on-3 or 4-on-4 league, or whether to offer a 5-on-5 league at all next fall. Basketball League Registration Comparison League 2016 2015 2014 2013 2012 Men’s 5-on-5 “C” & “D” 4 6 8 8 10 Men’s 5-on-5 “30+” n/a n/a n/a 4 4* Total Teams 4 6 8 12 14 * Previously was Men’s 4-on-4 “30+” Adult Softball League A Men’s “D” league was held on Tuesday nights and a Coed “D” league was held on Thursday nights at Fallon Sports Park. These shortened season leagues began in September and concluded in November. Following is a summary of registration: Softball League Registration Comparison League 2016 2015 2014 Coed / Business Coed “D” 9 4 10 Men’s “D” 8 6 4 Total Teams 17 10 14 Contracted Sports Programs Each quarter the City offers several sports programs by utilizing contracted instructors. Contracted classes offered during the fall were Arora Tennis, Cadence basketball, Kidz Love Soccer, Skyhawks, Make Me a Pro, Skyhawks and Wee Hoop basketball. A new program added was 50/50 Cheer and Tumbling. Registration for contracted sports programs increased 12.9% from the previous year. Following is a summary of registration: Page 5 of 6 Contracted Sports Registration Comparison Camp/Program 2016 2015 2014 2013 2012 Arora Tennis (adult) 23 31 31 20 44 Arora Tennis (youth) 424 441 401 309 280 Arora Tennis (cardio) 15 39 19 11 - Arora Tennis (privates) 296 277 12 - - Cadence 46 50 - - - CALPDA - - 34 21 20 Club VIP - - 13 - - CORE* - 6 25 12 7 Dublin Ranch Golf (adult) - 5 10 13 3 Dublin Ranch Golf (youth) - 14 23 16 13 Kidz Love Soccer 232 149 209 191 200 Make Me a Pro 66 - 68 70 53 Skyhawks 84 28 32 - - Skyhawks (Thanksgiving break) 24 32 - - - Valley Rock - - - - 13 Wee Hoop 64 67 53 44 28 50/50 Cheer and Tumbling 12 - - - - Total Registration 1,286 1,139 930 707 661 * Previously was Velocity Sports SENIOR CENTER The Dublin Senior Center offers activities and events that promote healthy living for seniors, and the opportunity to build new friendships through recreation. Following is a summary of registration: Senior Center Attendance Comparison Attendance Type 2016 2015 2014 2013 2012 Drop-In 2,584 2,515 2,729 2,501 2,542 Programs & Activities 13,034 12,904 12,506 11,369 10,668 Total 15,618 15,419 15,235 13,870 13,210 Avg. Daily Attendance 256 253 254 227 213 (61 days) (61 days) (60 days) (61 days) (62 days) Total Volunteer Hours 3,545 3,516 3,675 4,250 4,304 The Senior Center experienced a 1% increase in programs and activities attendance and 1.3% increase in total Senior Center attendance. New classes and activities offered this quarter included Acoustic Guitar, Chair Aerobics, Chinese Folk Dance, Origami, Senior Aerobics, Ukulele Instruction (for beginners), Gentle Yoga II, and Yoga Meditation. Balance and Agility classes were re-introduced. A Hometown Heroes luncheon was held this November that was not held last year. The Daily Lunch program grew from 1,860 participants a year ago to 1,895 participants this quarter. The total volunteer hours decreased by 0.8%. The Trips and Tours program included excursions to Placerville, Columbia State Park, Pebble Beach and Fleet Week in San Francisco. The annual Senior Information and Resource Fair was held in October and attracted approximately 150 participants. The event hosted 36 vendors. The Rotary Club of Dublin in cooperation with the City of Dublin hosted this year’s Hometown Heroes Veterans Appreciation event in November featuring a Camp Parks Color Guard, the Travis Air Force Band, a catered lunch and special recognition of local soldiers for their outstanding volunteerism within the community. Items were collected and donated to Operation SAM (Serving All Military). Page 6 of 6 The annual Holiday Craft Boutique, sponsored by the Dublin Senior Foundation, was held in November and attracted approximately 650 shoppers and more than 80 vendors. SPECIAL EVENTS Splatter Dublin’s fifth annual “Splatter” food, art and wine event, held Saturday, September 17, 2016, at Emerald Glen Park, drew an estimated attendance of 10,000 over the course of the day, with an estimated 3,500 on the lawn for the evening concert by The Band Livewire. This year the event layout was changed to have various food, wine and beverage “Tasting Tents”, there was three tasting tent areas. This was a change from previous Splatter events where there was one large Tasting Pavilion. Splatter also featured a Craft and Culinary Marketplace with 20 vendors, two stages of performances, art and culinary demonstrations, and carnival rides. Splatter was a community-wide effort, with community volunteers assisting at the event, including representatives from: The Lions Club; Boy Scout Troops 905; Valley Children's Museum; John Knox Presbyterian Church, Pathway Community Church, Dublin Youth Advisory Committee and many individual volunteers. Splatter Attendance Attendance Type 2016 2015 2014 2013 Estimated Event Attendance Tasting Pavilion Attendance 10,000 n/a 10,000 986 15,000 771 10,000 1054 NOTICING REQUIREMENTS/PUBLIC OUTREACH: None. ATTACHMENTS: None. ITEM NO.: 8.4 Page 1 of 2 STAFF REPORT PARKS & COMMUNITY SERVICES COMMISSION DATE: January 23, 2017 TO: Honorable Chair and Commissioners FROM: James M. Rodems, Director of Parks and Community Services SUBJECT: Parks and Community Services Strategic Plan Annual Report EXECUTIVE SUMMARY: In November 2008 the City Council adopted the Parks and Community Services Strategic Plan. This long range planning document identified seven strategies to focus on over ten years in relation to park, facility and program development. As of June 30, 2016, the Strategic Plan Accomplishments have been updated to reflect the changes in the department over the past Fiscal Year (June 2015 through July 2016). The Parks and Community Services Strategic Plan is dated 2008-2018. With 2018 fast approaching, Staff will also discuss and solicit input from the Commission on the development of an updated Strategic Plan and future strategic plan updates. FINANCIAL IMPACT: None. RECOMMENDATION: Receive the Report. DESCRIPTION: The Strategic Plan recommends creating an annual report showing the progress on the plan. The strategies include: STRATEGY #1 Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate. STRATEGY #2 Promote and support environmental stewardship and protect environmental resources. STRATEGY #3 Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Page 2 of 2 STRATEGY #4 Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations. STRATEGY #5 Reduce barriers to participation in Department programs and services. STRATEGY #6 Maximize effectiveness of communication with existing and potential customers. STRATEGY #7 Create social connections and strong sense of community within neighborhoods. Comprehensive listings of strategic objectives accomplished since adoption of the Strategic Plan are included in the Strategic Plan update attached. NOTICING REQUIREMENTS/PUBLIC OUTREACH: None. ATTACHMENTS: 1. 2015-2016 Strategic Plan Update 2. Historical Strategic Plan Updates ATTACHMENT 1 PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS For Fiscal Year 2015-2016 STRATEGY #1: Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS Begin the design of the Jordan Ranch Park FY 2015-2016 Begin design of Phase I of the Dublin Crossing Community Park, which includes watershed and woodland areas with trails and interpretive opportunities FY 2015-2016 Named and began design of Clover Park FY 2015-2016 Named and began design of Sunrise Park FY 2015-2016 B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE Added lights to Fallon Sports Park Phase II FY 2015-2016 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. Shade structures were added to the Emerald Glen Recreation and Aquatic Complex project FY 2015-2016 Shade was added to Fallon Sports Park baseball dugouts and picnic area FY 2015-2016 Shade was purchased for the Dublin Sports Ground renovation project FY 2015-2016 E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS Enhanced video projection system in the Shannon Community Center Ambrose Hall FY 2015-2016 Window blinds were added to windows without curtain in Ambrose Hall FY 2015-2016 Began design process for Sean Diamond Neighborhood Park FY 2015-2016 Completed Dublin Sports Ground Renovation Master Plan FY 2015-2016 Began construction on Fallon Sports Park Phase II FY 2015-2016 Added outdoor marquee at the Senior Center FY 2015-2016 Completed Dougherty Hills Dog Park renovation project FY 2015-2016 Replaced Emerald Glen Park water play area soft surfaces FY 2015-2016 Proposed Cricket cages at Emerald Glen Park FY 2015-2016 2 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS Issued Request for Proposals for Library tenant improvements for Center for 21st Century Technology FY 2015-2016 Installed Senior Center outdoor marquee in partnership with the Dublin Senior Foundation FY 2015-2016 Started design and construction of Dublin Military History Center at Camp Parks FY 2015-2016 Operated a fully enrolled Preschool program at Dublin Elementary that successfully crossed-over with three Dublin Unified School District special needs Preschool classes FY 2015-2016 Partnership with Valley Children’s Museum to relocate trailer at Emerald Glen Park FY 2015-2016 Partnership with Cricket for Cubs to add cricket cage to Emerald Glen Park FY 2015-2016 Partnered with Diablo Rose Society on the naming of the McCormick Rose Garden FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 STRATEGY #2: Promote and support environmental stewardship and protect environmental resources A. IMPLEMENT THE CITY’S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT Replaced old trash cans with environmental recycling categories at the Shannon Community Center FY 2015-2016 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION Worked with the Dublin San Ramon Services District and expanded use of recycled water for irrigation at Kolb, Stagecoach and Alamo Creek Parks FY 2015-2016 C. SUPPORT IMPLEMENTATION OF THE CITY’S BIKEWAYS MASTER PLAN Offered free valet bike parking at Splatter Festival FY 2014-2016 D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS Offered shuttle rides from parking lots to the St. Patrick’s Day Festival FY 2014-2016 Offered shuttle rides from parking lots to Splatter Festival FY 2013-2016 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS Added Farm Yard garden at Heritage Park, with Spring Fair visitors participating in planting using historic, sustainable methods FY 2015-2016 3 STRATEGY #3: Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Re-align existing programs and create new offerings to promote and support the following outcomes: A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION Installed Senior Center outdoor electronic marquee FY 2015-2016 Created Activity Guide dedicated to summer camps and aquatics FY 2015-2016 Added Senior Center drop-in programs and activities to the Activity Guide FY 2015-2016 Began Cultural Arts Needs Assessment to gather public input on the arts, with intention of implementing, maintaining and developing programs that are responsive to the community FY 2015-2016 Added full page ad in the Activity Guide for part-time hiring FY 2015-2016 Attended job fairs to promote recruitment efforts FY 2015-2016 Redesigned promotional flyers for classes and activities to match City branding and include ADA language FY 2015-2016 B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES Operated a fully enrolled Preschool Program at Dublin Elementary that successfully crossed-over with three Dublin Unified School District special needs preschool classes FY 2015-2016 Operated an afternoon Pre-K Preschool Program at Dublin Elementary FY 2015-2016 Expanded the 2016 Winter Junior Warriors to operate practices and games at Fallon Middle School which increased enrollment by 11% than last year FY 2015-2016 LEAD Program added second tier for more experienced youth that can mentor tier one youth FY 2015-2016 Youth volunteer year round at Senior Center and work the lunch program FY 2015-2016 Tri-Valley Teen Job and Career Fair hosted in Dublin FY 2015-2016 Youth Roundtable open meeting hosted in Dublin FY 2015-2016 Intergenerational Youth Benefit Concert, youth and seniors working together FY 2015-2016 D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS Offered two summer cricket camps FY 2015-2016 Offered combination camps with sports and education, Take 1 Sports, and full day camps in the Summer Activity Guide FY 2015-2016 Green Gators won league championship 2015 FY 2015-2016 Expanded wellness classes to include holistic wellness, hypnotherapy, healing yoga, sugar detox and yoga with meditation FY 2015-2016 4 E. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT 10th Anniversary Gala at the Senior Center FY 2015-2016 Intergenerational Benefit Concert at the Senior Center FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 F. FUN AND SAFETY IN AND ABOUT THE WATER The City’s Green Gator Swim Team won the Tri-Valley Swim League Championship FY 2015-2016 Added swim lessons to the PM Camp Connector program FY 2015-2016 Restructured PM swim camp to include more activities and structure FY 2015-2016 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND SELF-HELP ACTIVITIES Added six new contract instructors (Guru Education, Techsplosion, California Spirit Elite, Cricket, Take I Sports and Modern Recess) FY 2015-2016 Offered youth sewing class and camp FY 2015-2016 Increased youth language class offerings FY 2015-2016 Expanded STEM classes and camps FY 2015-2016 Included more cultural arts activities in camps FY 2015-2016 Offered youth cooking camps during all nine weeks of summer FY 2015-2016 H. PRESERVATION AND INTERPRETATION OF DUBLIN’S CULTURE AND HERITAGE Engaged professional museum exhibit design firm to develop exhibits for Dublin Camp Parks Military History Center FY 2015-2016 Preserved Kolb Truck (1929 Model A) and developed related curriculum for interpreting Dublin history at special events throughout the community FY 2015-2016 Re-designed Kolb House exhibits and curriculum to better engage the public FY 2015-2016 Developed an Exhibition Management Plan for the Camp Parks historical artifact collection and entered into an MOU with the U.S. Army to develop a Dublin Military History Center at the base FY 2014-2015 J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS Youth Roundtable open meeting hosted in Dublin FY 2015-2016 Tri-Valley Teen Job and Career Fair hosted in Dublin FY 2015-2016 Volunteer opportunities for teens available at the Senior Center via VolunteerMatch.org FY 2015-2016 5 STRATEGY #4: Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations A. PROVIDE HIGH-QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE Provided group instruction during monthly Dance Social at the Senior Center FY 2015-2016 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS Developed Cultural Arts Resources database FY 2015-2016 E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Class Analysis Worksheet used to help determine pricing for classes to help meet cost recovery goals FY 2015-2016 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS Hosted the Tri-Valley Community Health Forum FY 2015-2016 STRATEGY #5: Reduce barriers to participation in Department programs and services. A. EXPAND THE NUMBER OF FULL-DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION Offered a Camp Sunrise at Stager Gym and a Camp Sports Grounds at the Dublin Sports Grounds FY 2015-2016 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME The Youth Fee Assistance program awarded 61 scholarships and $918 was given as part of the program FY 2015-2016 G. POSITION THE FALLON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Began construction for phase II (two new sports fields and 90’ baseball diamond, concession, play structure, restroom facility, and additional parking) FY 2015-2016 6 STRATEGY #6: Maximize effectiveness of communication with existing and potential customers B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS Promoted Department programs at Dublin Pride volunteer event FY 2015-2016 STRATEGY #7: Create social connections and strong sense of community within neighborhoods A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS Developed Cultural Arts Resources database FY 2015-2016 ATTACHMENT 2 PARKS & COMMUNITY SERVICES STRATEGIC PLAN ACCOMPLISHMENTS Historical Accomplishments through Fiscal Year 2015-2016 STRATEGY #1: Develop unique, aesthetically appealing parks and facilities that provide flexible spaces and safe environments to recreate A. SUPPORT OPPORTUNITIES TO DEVELOP TRAILS AND PASSIVE PARK AMENITIES, AND WHEN FEASIBLE PROVIDE PUBLIC ACCESS TO PRIVATELY HELD OPEN SPACE AREAS Begin the design of the Jordan Ranch Park FY 2015-2016 Begin design of Phase I of the Dublin Crossing Community Park, which includes watershed and woodland areas with trails and interpretive opportunities FY 2015-2016 Named and began design of Clover Park FY 2015-2016 Named and began design of Sunrise Park FY 2015-2016 Updated the Parks and Recreation Master Plan to include new park category of Community Nature Park FY 2014-2015 Entered into a Letter of Intent with a landowner to acquire approximately ten- acres of land for community nature park purposes FY 2014-2015 Begin design of Phase I of the Dublin Crossing Community Park, which includes watershed and woodland areas with trails and interpretive opportunities FY 2014-2015 Completed construction of Passatempo Park and conducted the dedication event on May 3, 2014 FY 2013-2014 Began the design of the Jordan Ranch Park FY 2013-2014 Completed Iron Horse Nature Park & Open Space Master Plan FY 2013-2014 Construction of Schaefer Ranch Park and dedication event on November 2, 2013 FY 2013-2014 Explored future opportunities for a large dog park in eastern Dublin FY 2012-2013 Completed construction of Positano Hills Park adjacent to preserved Open Space and conducted dedication event on April 20, 2013 FY 2012-2013 Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail FY 2010-2011 B. PROVIDE LIGHTING FOR PARK FACILITIES WHERE APPROPRIATE TO EXPAND ACCESS AND USE Added lights to Fallon Sports Park Phase II FY 2015-2016 Completed installation of new lighting control system to allow for remote programming and control of the field lights at Dublin Sports Grounds FY 2014-2015 Completed installation of brighter LED lighting at Shannon, Kolb and Dolan Parks FY 2011-2012 Completed construction of lighted pathways at Heritage Park and Museums FY 2010-2011 Completed construction of Fallon Sports Park including lighted basketball and tennis courts, as well as soccer and softball fields FY 2009-2010 Applied for and received grant for park pathway light replacement project FY 2009-2010 2 C. INCORPORATE SHADE STRUCTURES INTO EXISTING AND NEW PARKS. Shade structures were added to the Emerald Glen Recreation and Aquatic Complex project FY 2015-2016 Shade was added to Fallon Sports Park baseball dugouts and picnic area FY 2015-2016 Shade was purchased for the Dublin Sports Ground renovation project FY 2015-2016 Completed design of Jordan Ranch Neighborhood Park with shade for the playground and picnic area FY 2014-2015 Completed construction for Schaefer Ranch Park that includes a rentable shaded group picnic area FY 2013-2014 Installation of solar panels at Shannon Park that act as shade structures for an expanded picnic area FY 2012-2013 The Kolb Hay Barn was moved to the Heritage Park & Museums to be used as a shelter for heritage programs and summer camps FY 2010-2011 A new playground with shade covers was installed at Stagecoach Park FY 2009-2010 Shade structures were installed for the Fallon soccer and ball fields FY 2009-2010 D. COMPLETE CONSTRUCTION OF THE SHANNON COMMUNITY CENTER AND PLAN FOR RE-USE OF THE ACTIVITY CENTER Received an “Award of Excellence” for design from the California Parks and Recreation Society FY 2009-2010 Completed study which recommended continuing to use the Activity Center as a Preschool; doubling the capacity of the program FY 2009-2010 E. PLAN FOR THE ONGOING RENOVATION AND MODERNIZATION OF EXISTING PARKS AND FACILITIES, AND IDENTIFY FUNDING SOURCES TO MAKE IMPROVEMENTS Enhanced video projection system in the Shannon Community Center Ambrose Hall FY 2015-2016 Window blinds were added to windows without curtain in Ambrose Hall FY 2015-2016 Began design process for Sean Diamond Neighborhood Park FY 2015-2016 Completed Dublin Sports Ground Renovation Master Plan FY 2015-2016 Began construction on Fallon Sports Park Phase II FY 2015-2016 Added outdoor marquee at the Senior Center FY 2015-2016 Completed Dougherty Hills Dog Park renovation project FY 2015-2016 Replaced Emerald Glen Park water play area soft surfaces FY 2015-2016 Proposed Cricket cages at Emerald Glen Park FY 2015-2016 Began construction of the Emerald Glen Recreation and Aquatic Complex, and remaining park improvements including the amphitheater, event plaza and additional parking FY 2014-2015 Began planning for the Dougherty Hills Dog Park Renovation FY 2014-2015 Began the Master Plan for the Dublin Pioneer Cemetery Renovation and Expansion Project FY 2014-2015 Began the design of the Youth Phase of the Dublin Library Expansion Project FY 2014-2015 3 Completed renovation of the Shannon Park Water Play Area FY 2013-2014 Addition of picnic tables at Shannon Park FY 2012-2013 Installed automated locking devices on the restroom doors at most parks FY 2012-2013 Began renovation of the Shannon Park Water Play Area FY 2012-2013 Conducted a comprehensive review of the Dublin Swim Center buildings, pools and mechanical systems, and developed a long-range plan for modernization FY 2011-2012 Completed update to Library Master Plan and studied potential for food and beverage service in the Library FY 2011-2012 Completed renovation of Dublin Sports Grounds FY 2010-2011 Installed new flooring in Emerald Glen Preschool Building FY 2010-2011 Began renovation of Dublin Sports Grounds using Measure WW grant funds from the East Bay Regional Park District (EBRPD) FY 2009-2010 Submitted grant applications for: • Tree Replacement Project (awarded) • Energy Block Grant to replace park lighting with LED lights (awarded) • Shannon Park parking lot improvements (not awarded) • Dublin Heritage Park and Museums “Fresh Water Corner” (not awarded) FY 2009-2010 Replaced playground equipment at Emerald Glen and Stagecoach parks FY 2009-2010 F. DEVELOP THE DUBLIN HERITAGE PARK AND MUSEUMS AND RELOCATE THE HISTORIC KOLB RANCH BUILDINGS TO THE SITE Completed construction and conducted dedication event on July 2, 2011 FY 2010-2011 Commenced construction and moved the buildings FY 2009-2010 G. MONITOR OPPORTUNITIES TO DEVELOP AND/OR OPERATE FACILITIES IN PARTNERSHIP WITH OTHER PUBLIC OR PRIVATE ORGANIZATIONS Issued Request for Proposals for Library tenant improvements for Center for 21st Century Technology FY 2015-2016 Installed Senior Center outdoor marquee in partnership with the Dublin Senior Foundation FY 2015-2016 Started design and construction of Dublin Military History Center at Camp Parks FY 2015-2016 Operated a fully enrolled Preschool program at Dublin Elementary that successfully crossed-over with three Dublin Unified School District special needs Preschool classes FY 2015-2016 Partnership with Valley Children’s Museum to relocate trailer at Emerald Glen Park FY 2015-2016 Partnership with Cricket for Cubs to add cricket cage to Emerald Glen Park FY 2015-2016 Partnered with Diablo Rose Society on the naming of the McCormick Rose Garden FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 Entered into a Memorandum of Understanding with the U.S. Army to utilize space at the base for a Dublin Military History Center FY 2014-2015 Met with the Dublin Unified School District and discussed the possibility for a high- functioning special needs Preschool Program at Dublin Elementary FY 2014-2015 Began discussion with Dublin Unified School District on joint use of the Dublin High FY 2014-2015 4 School Center for Performing Arts & Education Transformed Dublin Sports Grounds softball field #2 into a 50/70 baseball field FY 2013-2014 Developed Joint Funding and Operations Agreement with Dublin Unified School District for renovation of Dublin High School tennis courts FY 2012-2013 Conducted workshops and meetings with Dublin Unified School District to plan for construction of new Swim Center at Dublin High School FY 2012-2013 Began discussions with Dublin Unified School District on a new joint-use competitive pool at the Dublin High School FY 2011-2012 Dublin Hills Regional Park opened and work began on connections to Martin Canyon Creek Trail FY 2010-2011 Completed update to Joint Use Agreement with Dublin Unified School District FY 2010-2011 STRATEGY #2: Promote and support environmental stewardship and protect environmental resources A. IMPLEMENT THE CITY’S GREEN BUILDING ORDINANCE IN RELATION TO FACILITY DEVELOPMENT Replaced old trash cans with environmental recycling categories at the Shannon Community Center FY 2015-2016 Designing Emerald Glen Recreation and Aquatic Complex for Silver LEED certification FY 2014-2015 Installation of solar panels at Shannon Park and the Dublin Senior Center FY 2012-2013 Prepared documentation for Shannon Community Center LEED certification FY 2009-2010 B. MODEL BEST PRACTICES IN HOW TO BEST MANAGE FACILITIES AND PROGRAMS IN AREAS SUCH AS WASTE REDUCTION, RECYCLING, WATER AND ENERGY CONSERVATION, INDOOR AIR QUALITY, GREEN CLEANING PRACTICES AND ENVIRONMENTALLY FRIENDLY SUPPLY AND EQUIPMENT REQUISITION Worked with the Dublin San Ramon Services District and expanded use of recycled water for irrigation at Kolb, Stagecoach and Alamo Creek Parks FY 2015-2016 Working with Dublin San Ramon Service District to begin recycled water installation to five parks and facilities in the western area of Dublin FY 2014-2015 Completed optimization project for all parks on the central irrigation system and upgrade irrigation controllers for street median landscape to communicate with the central irrigation system FY 2013-2014 Installed paperless hand dryers in the restrooms at Senior Center FY 2012-2013 Completed expansion of the central irrigation control system in all parks to monitor and reduce water consumption FY 2012-2013 Worked with the Dublin San Ramon Services District on expanding use of recycled water for irrigation at Kolb, Stagecoach and Alamo Creek Parks FY 2011-2012 Increased the number of recycling containers in key locations in parks FY 2011-2012 Installed central irrigation control system at various parks to monitor and reduce water consumption FY 2009-2010 Received grant funding to replace park lighting with LED lights FY 2009-2010 5 C. SUPPORT IMPLEMENTATION OF THE CITY’S BIKEWAYS MASTER PLAN Offered free valet bike parking at Splatter festival FY 2014-2015 Offered free valet bike parking on both days of the St. Patrick’s Day Festival FY 2013-2014 Offered Adult and Family Bicycle Workshops FY 2012-2013 Opening of the Alamo Canal 580 Freeway undercrossing to Pleasanton FY 2012-2013 Offered new biking class for cruisers FY 2010-2011 Promoted Bicycle Safety Classes and Bike to Work Month Activities FY 2009-2010 Conducted Bike Rodeo for Fun in the Sun Camp in partnership with Dublin Police Services FY 2009-2010 D. FACILITATE CARPOOLING TO CITY SPONSORED PROGRAMS, CLASSES AND EVENTS Offered shuttle rides from parking lots to the St. Patrick’s Day Festival FY 2014-2015 Offered shuttle rides from parking lots to Splatter Festival FY 2013-2014 Promoted access to St. Patrick’s Day Festival from BART station by offering free Wheels shuttle passes to and from the Festival and the (east) Dublin/Pleasanton BART station FY 2012-2013 Promoted access to St. Patrick’s Day Festival from BART station FY 2010-2011 Established Senior Center Ride Match Program FY 2009-2010 E. FACILITATE LEARNING ABOUT THE ENVIRONMENT AND INVITE THE PUBLIC TO BE ACTIVE PARTICIPANTS IN STEWARDSHIP PROGRAMS Added Farm Yard garden at Heritage Park, with Spring Fair visitors participating in planting using historic, sustainable methods FY 2015-2016 Offered new hands-on projects for youth which expanded the nature activities at summer camps FY 2014-2015 Offered “Camp Dublin” for youth which included nature exploration activities FY 2013-2014 Offered Camp Connector transportation from one camp to another FY 2012-2013 Offered a Camp Out for youth in a regional park as part of the Glen the Guide Nature Day Camp program FY 2011-2012 Received Award of Excellence from the California Park and Recreation Society for the Nature Day Camp Program FY 2010-2011 Expanded Family Camp Out Program to Emerald Glen Park and Tassajara Creek FY 2010-2011 Implemented a new Nature Day Camp Program FY 2009-2010 6 STRATEGY #3: Implement programs that are popular with the core customer market segments and are responsive to community and industry trends. Re-align existing programs and create new offerings to promote and support the following outcomes: A. EFFECTIVE COMMUNICATIONS WITH RESIDENTS AND MARKETING STRATEGIES THAT CONSIDER PRODUCT, POSITIONING, PLACE, PRICE AND TARGETED PROMOTION Installed Senior Center outdoor electronic marquee FY 2015-2016 Created Activity Guide dedicated to summer camps and aquatics FY 2015-2016 Added Senior Center drop-in programs and activities to the Activity Guide FY 2015-2016 Began Cultural Arts Needs Assessment to gather public input on the arts, with intention of implementing, maintaining and developing programs that are responsive to the community FY 2015-2016 Added full page ad in the Activity Guide for part-time hiring FY 2015-2016 Attended job fairs to promote recruitment efforts FY 2015-2016 Redesigned promotional flyers for classes and activities to match City branding and include ADA language FY 2015-2016 Activity Guide was restructured to reflect new City branding and focus on specific market segments. FY 2014-2015 Realigned electronic and paper promotional campaigns to reflect new City branding and newly created market segments FY 2014-2015 Met with consultant to begin an upgrade and new installation of recreation management software FY 2014-2015 Began planning for installation of an outdoor electronic marquee at the Dublin Senior Center FY 2014-2015 Conducted market research and needs assessment and developed a Parks and Community Services Department Marketing and Communications Plan FY 2012-2013 Received the 2012 California Park & Recreation Society Award of Excellence for the Splatter Marketing Campaign FY 2012-2013 Added new Summer Camp grid to the Activity Guide FY 2012-2013 Developed and launched an online booking option for the Emerald Glen group picnic area using the CLASS registration system FY 2011-2012 Expanded The Department Activity Guide from three to four issues FY 2011-2012 Created new web pages for Department on new City website FY 2010-2011 Implemented new quarterly e-Newsletters for three market segments FY 2010-2011 Expanded use of electronic promotions and email blasts using Vertical Response FY 2009-2010 Created new branding and marketing strategy for annual St Patrick’s Day Celebration FY 2009-2010 Implemented new special event “Sponsorship Packages” FY 2009-2010 7 B. POSITIVE YOUTH DEVELOPMENT AND STRONG FAMILIES Operated a fully enrolled Preschool Program at Dublin Elementary that successfully crossed-over with three Dublin Unified School District special needs preschool classes FY 2015-2016 Operated an afternoon Pre-K Preschool Program at Dublin Elementary FY 2015-2016 Expanded the 2016 Winter Junior Warriors to operate practices and games at Fallon Middle School which increased enrollment by 11% than last year FY 2015-2016 LEAD Program added second tier for more experienced youth that can mentor tier one youth FY 2015-2016 Youth volunteer year round at Senior Center and work the lunch program FY 2015-2016 Tri-Valley Teen Job and Career Fair hosted in Dublin FY 2015-2016 Youth Roundtable open meeting hosted in Dublin FY 2015-2016 Intergenerational Youth Benefit Concert, youth and seniors working together FY 2015-2016 Expanded the “Camp Connector” program to four different sites FY2014-2015 Created partnership with Dublin Unified School District to create a mainstream preschool program that crosses-over with the District’s program for children with special needs FY 2014-2015 Offered the Youth Mini Grant program FY 2013-2014 Expanded “Little Lovies” program FY 2013-2014 Offered “Camp Dublin” a tradition day camp experience FY 2012-2013 Offered a “Camp Connector” to included supervised transitions between morning camps and afternoon camps for full day program option FY 2012-2013 Introduced “Little Lovies” Story Time for ages 18 months to four years old FY 2012-2013 Reduced the number of Teen Special Events and expanded Department contracted classes in camps and sports programs. Programs increased 6% in 2011 FY 2011-2012 Implemented new Family Camp Out at Emerald Glen Park FY 2010-2011 Expanded Preschool Program to both Shannon and Emerald Glen Parks, with 120% increase in registration FY 2009-2010 Developed Super Sitters Program FY 2009-2010 C. HEALTHY LIFESTYLES AND WELLNESS Conducted a community-wide event “Live Healthy Dublin- Activ-8 Challenge” FY 2014-2015 Conducted a community-wide event “Live Healthy Dublin-Step 2 It Challenge” FY 2013-2014 Implemented a successful 10-week “Live Healthy Dublin” 10-week Health and Wellness Challenge that attracted over485 participants on 102 teams FY 2012-2013 Selected a Healthy Living Campaign and Contest. Implementing a 10-week Health and Wellness Challenge utilizing Live Healthy America web based program to be launched in March of 2013 FY 2011-2012 Implemented new “Fit Hour” in After School Recreation and Fun in the Sun FY 2010-2011 Created new series of cooking and nutrition classes FY 2009-2010 Expanded cooking and nutrition classes FY 2009-2010 8 D. ACTIVE LIFESTYLES INVOLVING SPORTS AND FITNESS Offered two summer cricket camps FY 2015-2016 Offered combination camps with sports and education, Take 1 Sports, and full day camps in the Summer Activity Guide FY 2015-2016 Green Gators won league championship 2015 FY 2015-2016 Expanded wellness classes to include holistic wellness, hypnotherapy, healing yoga, sugar detox and yoga with meditation FY 2015-2016 Expanded contracted tennis classes to include small group and private lessons FY 2014-2015 Expanded contract tennis classes FY 2012-2013 Implemented new Adult Soccer Leagues FY 2010-2011 Expanded Adult Softball Leagues FY 2010-2011 Implemented new USTA Sanctioned Adult Tennis Tournament FY 2010-2011 Expanded fitness classes FY 2009-2010 E. EVENTS TO CELEBRATE COMMUNITY MILESTONES, ENHANCE COMMUNITY PRIDE, ENCOURAGE SHARING OF CULTURAL TRADITIONS AND CONTRIBUTE TO ECONOMIC DEVELOPMENT 10th Anniversary Gala at the Senior Center FY 2015-2016 Intergenerational Benefit Concert at the Senior Center FY 2015-2016 Held dedication event for 50/70 field at Dublin Sports Grounds FY 2015-2016 Held Groundbreaking Ceremony for Emerald Glen Recreation and Aquatic Complex on Friday, March 6, 2015 FY 2014-2015 Held 23 Farmers’ Markets on Thursday nights from April through September FY 2014-2015 Held three free movies in the park events at Emerald Glen Park and the Heritage Park and Museums FY 2013-2014 Conducted three free concert in the park events at Emerald Glen Park FY 2012-2013 Held the first annual Splatter Festival that attracted over 15,000 participants FY 2012-2013 Held 3rd annual Community Car Show at the Heritage Park and Museums FY 2012-2013 Conducted dedication event for the Positano Hills Park FY 2012-2013 Conducted dedication event for the Dublin Heritage Park and Museums FY 2011-2012 Developed event and marketing plan for new Splatter Festival FY 2011-2012 Conducted dedication event for Fallon Sports Park FY 2010-2011 F. FUN AND SAFETY IN AND ABOUT THE WATER The City’s Green Gator Swim Team won the Tri-Valley Swim League Championship FY 2015-2016 Added swim lessons to the PM Camp Connector program FY 2015-2016 Restructured PM swim camp to include more activities and structure FY 2015-2016 Developed and offered the Junior Green Gators Swim Team (46 participants in the inaugural season) FY 2011-2012 Participated in the Guinness Book of World Record’s Largest Swimming Lesson FY 2010-2011 9 G. PERSONAL ENRICHMENT AND PARTICIPATION IN HOBBIES, LEISURE PURSUITS, AND SELF-HELP ACTIVITIES Added six new contract instructors (Guru Education, Techsplosion, California Spirit Elite, Cricket, Take I Sports and Modern Recess) FY 2015-2016 Offered youth sewing class and camp FY 2015-2016 Increased youth language class offerings FY 2015-2016 Expanded STEM classes and camps FY 2015-2016 Included more cultural arts activities in camps FY 2015-2016 Offered youth cooking camps during all nine weeks of summer FY 2015-2016 Expanded the Picnic Area Rentals to include two more sites at Emerald Glen, one at Schaefer Ranch and one at Kolb parks FY 2014-2015 Expanded the Tennis Court Rental Facilities FY 2014-2015 Focused on offering more cultural arts classes FY 2012-2013 Expanded the number of classes offered on Saturdays (summer of 2011, Saturday classes offered increased 34% compared to prior summer) FY 2011-2012 Reinstated Senior Center Trips and Tours program (trips were reinstated with two trips being offer each month) FY 2011-2012 Expanded use of the Senior Center on Saturday mornings FY 2009-2010 H. PRESERVATION AND INTERPRETATION OF DUBLIN’S CULTURE AND HERITAGE Engaged professional museum exhibit design firm to develop exhibits for Dublin Camp Parks Military History Center FY 2015-2016 Preserved Kolb Truck (1929 Model A) and developed related curriculum for interpreting Dublin history at special events throughout the community FY 2015-2016 Re-designed Kolb House exhibits and curriculum to better engage the public FY 2015-2016 Developed an Exhibition Management Plan for the Camp Parks historical artifact collection and entered into an MOU with the U.S. Army to develop a Dublin Military History Center at the base FY 2014-2015 Conducted inventory and maintenance for the City’s public art collection FY 2014-2015 Participated in the Conservation Assessment Program (CAP) FY 2012-2013 Expanded the Volunteer Program for the Heritage Park and Museums FY 2012-2013 Completed Museum Assessment Program (MAP) Phase III process FY 2011-2012 Created new Volunteer Guild to support expanded facilities, programs and events FY 2011-2012 Implemented expanded programs and monthly events at new Heritage Park and Museums FY 2011-2012 Assumed ownership of the Camp Parks Collection and opened an exhibit on the collection FY 2011-2012 Initiated Phase III of Museum Assessment Program-Consultant Review FY 2010-2011 Produced a book on the Kolb Family FY 2010-2011 Set up the Collections Research Room in Kolb House with volunteer researchers FY 2010-2011 Expanded school and group tour curriculum to include the Kolb facilities FY 2010-2011 Preserved the Kolb Tractor for viewing and tractor rides FY 2010-2011 10 Conducted exhibit on the Donlon family history FY 2010-2011 Developed Education Curriculum Packet for DUSD FY 2009-2010 Completed Phase II of Museum Assessment Program FY 2009-2010 Produced exhibit and book on Martin Family FY 2009-2010 Worked with DHPA/Camp Parks to preserve history FY 2009-2010 Coordinated Oral Histories project FY 2009-2010 I. APPRECIATION OF NATURE AND PARTICIPATION IN UNIQUE AND ADVENTUROUS OUTDOOR RECREATIONAL ACTIVITIES Offered “Camp Dublin” at Heritage Park FY 2013-2014 Offered Dublin residents an opportunity to attend Dublin Family Camp at a South Lake Tahoe Resident Camp in partnership with Camp Concord FY 2012-2013 Implemented new Family Camp Out at Emerald Glen Park with a nature theme FY 2011-2012 Offered a Camp Out for youth in a regional park as part of the Glen the Guide Nature Day Camp program FY 2011-2012 Implemented new Nature Day Camp Program FY 2009-2010 J. EXPANSION OF ACTIVITIES AVAILABLE FOR TEENS Youth Roundtable open meeting hosted in Dublin FY 2015-2016 Tri-Valley Teen Job and Career Fair hosted in Dublin FY 2015-2016 Volunteer opportunities for teens available at the Senior Center via VolunteerMatch.org FY 2015-2016 Youth Advisory and Senior Center Advisory Committees offered an inter- generational Benefit Concert FY 2014-2015 Offered the Youth Mini Grant Program, designed to provide funding assistance to Dublin-based youth organizations FY 2013-2014 Youth Advisory Committed and Senior Advisory Committee offered the Car Show FY 2013-2014 Youth Advisory Committee offered a Youth Benefit Concert FY 2013-2014 Developed and implemented the Youth Mini Grant Program, designed to provide funding assistance to Dublin-based youth organizations FY 2012-2013 Offered Teen Improv in the Barn FY 2011-2012 Implemented new Teen/Senior Car Show FY 2010-2011 Implemented Teen Circuit Program FY 2009-2010 STRATEGY #4: Position programs and service delivery to be unique, competitive and responsive to customer needs and expectations A. PROVIDE HIGH-QUALITY, EXPERIENCED STAFFING AND INDEPENDENT CONTRACTORS TO PROVIDE FIRST RATE INSTRUCTION, SUPERVISION AND CUSTOMER SERVICE Provided group instruction during monthly Dance Social at the Senior Center FY 2015-2016 Implemented program to process credit cards payments for activity registrations at FY 2013-2014 11 outdoor events Extended customer service hours at the Shannon Community Center to 7:00 PM on Thursdays and 9:00 AM to 12:00 Noon on Saturdays FY 2012-2013 Conducted Disney Institute Customer Service Training for all Department Staff FY 2009-2010 B. EDUCATE PUBLIC THAT DEPARTMENT ACTIVITIES ARE THE MOST FUN, EFFECTIVE WAY TO IMPROVE HEALTH AND WELLNESS Live Healthy Dublin Activ-8 Challenge FY 2014-2015 Promoted Department camps, programs and activities at the weekly Farmers’ Markets FY 2013-2014 Step Up 2 It Challenge FY 2013-2014 Hosted Senior Resource Fair FY 2012-2013 Hosted and participated in the Tri Valley Preschool Information Fair FY 2012-2013 Promoted Department programs and activities at the weekly Farmers’ Markets FY 2012-2013 Participated in a Health Fair at Shaklee, a local employer FY 2012-2013 Implemented quarterly “DublinDiRECt” e-Newsletter including articles FY 2010-2011 Participated in two Community Resource Fairs at Camp Parks FY 2010-2011 Participated in Health Fair at Shaklee FY 2010-2011 Implemented “Parks Make Life Better” Marketing Campaign FY 2009-2010 C. BECOME A RESOURCE FOR FINDING OTHER RESIDENTS WITH SIMILAR RECREATIONAL INTERESTS TO FORM SOCIAL GROUPS FOR WALKING, HIKING, BIKING AND PLAYING SPORTS Developed Cultural Arts Resources database FY 2015-2016 Two social walks as a part of the Step Up 2 It Challenge FY 2013-2014 Act as a resource for garnering interest in local walking groups such as Dublin Path Wanderers and Tri-Valley Trail Trekkers FY 2012-2013 Conducted drop in sports events for seniors FY 2010-2011 Expanded use of “free agent” player lists for all adult sports leagues FY 2009-2010 D. PACKAGE DEPARTMENT PROGRAMS TO SERVE AS WELLNESS PROGRAMS FOR LOCAL EMPLOYERS Farmers’ Market Fitness Fair for local employers FY 2014-2015 Free Fitness Fridays FY 2014-2015 Live Healthy Dublin Health and Fitness Fair and Expo FY 2014-2015 Participated in Ross Health and Wellness Fair FY 2014-2015 Participated in Camp Parks Health Fair FY 2014-2015 Step Up 2 It Challenge FY 2013-2014 Participated in Health Fair at Shaklee Corporation FY 2012-2013 Participated in Health Fair at Shaklee Corporation FY 2011-2012 Participated in Health Fair at Shaklee Corporation FY 2010-2011 Participated in Health Fair at Zeiss Meditec FY 2009-2010 12 E. DEVELOP A COST RECOVERY POLICY TO PROVIDE A METHOD FOR DETERMINING APPROPRIATE PRICING FOR PROGRAMS BASED ON MARKET COMPARISONS, QUALIFICATIONS OF THE INSTRUCTOR, ESTIMATED REGISTRATION AND REVENUE, OVERHEAD COSTS AND COMMUNITY BENEFIT Class Analysis Worksheet used to help determine pricing for classes to help meet cost recovery goals FY 2015-2016 Began a Department Focused Business Plan FY 2014-2015 Updated and adopted the Tennis Use Policy FY 2014-2015 Updated and adopted the Sports Fields Use Policy and Fee Schedule FY 2011-2012 Developed and adopted Parks and Community Services Pricing Policy FY 2010-2011 F. POSITION THE SHANNON COMMUNITY CENTER AS A PREMIER REGIONAL RENTAL FACILITY FOR SOCIAL EVENTS Hosted the Tri-Valley Community Health Forum FY 2015-2016 Hosted the Chevron Cleantech Event at Shannon Community Center FY 2012-2013 Created rental brochure FY 2009-2010 Attended bridal fair FY 2009-2010 Posted information on various websites FY 2009-2010 STRATEGY #5: Reduce barriers to participation in Department programs and services. A. EXPAND THE NUMBER OF FULL-DAY PROGRAMS WHEN SCHOOL IS NOT IN SESSION Offered a Camp Sunrise at Stager Gym and a Camp Sports Grounds FY 2015-2016 Offered the new and improved “Camp Connector” program at four sites FY 2014-2015 Implemented the “No School Day Camp” for children in 1st through 5th grades on Dublin Unified School District’s non-student attendance days FY 2013-2014 Expanded Sports and Swim Camp Program to Spring Break FY 2010-2011 Expanded the number of Sports and Swim Camp combinations for summer FY 2010-2011 G. POSITION THE FALLON SPORTS PARK AS A PREMIER TOURNAMENT FACILITY Began construction for Phase II (two new sports fields and 90’ baseball diamond, concession, play structure, restroom facility, and additional parking) FY 2015-2016 Worked with Dublin United Soccer to become an approved playoff venue for the Youth Soccer State Cup FY 2013-2014 Worked with Dublin Sister City Association on an international soccer tournament involving the Dublin Sister Cities (tournament was cancelled due to teams not being able to travel at this time) FY 2011-2012 Attended conference on promoting facilities for tournaments FY 2010-2011 Updated sports field marketing and inventory information with Tri-Valley Convention and Visitors Bureau FY 2010-2011 13 Implemented new Nature Day Camp Program FY 2009-2010 Implemented new Sports and Swim Camp Program FY 2009-2010 Implemented the Camp Connector FY 2009-2010 B. PROVIDE YOUTH PROGRAMS OR CHILD CARE IN TANDEM WITH ADULT CLASSES TO INCREASE PARTICIPATION BY PARENTS Implemented Super Sitter Program FY 2009-2010 Offered tandem parent and child tennis classes FY 2009-2010 C. PROVIDE FEE ASSISTANCE FOR YOUTH PROGRAMS FOR HOUSEHOLDS WITH LOWER INCOME The Youth Fee Assistance program awarded 61 scholarships and $918 was given as part of the program FY 2015-2016 The Youth Fee Assistance program awarded 60 scholarships and $8,886 was given as part of the program FY 2014-2015 The Youth Fee Assistance program awarded 94 scholarships and $5,435 was given as part of the program FY 2013-2014 The Youth Fee Assistance program awarded 35 scholarships and $7,000 was given as part of the program (a total of 95 scholarships were received during FY 2012- 2013 and funds will be available to award additional scholarships in FY 2013-2014) FY 2012-2013 Identified $5,000 matching funds funding source for Youth Fee Assistance Program FY 2012-2013 The Youth Fee Assistance program awarded 43 scholarships and $3,774 were given as part of the program FY 2011-2012 49 applications received and $5,206 in scholarships was disbursed as part of the Youth Fee Assistance Program FY 2010-2011 Partnered with Dublin United Soccer League to offer spring break soccer clinics with proceeds benefitting the DUSL scholarship fund and the City’s Youth Fee Assistance Program FY 2010-2011 33 applications received and $2,100 is scholarships were awarded as part of the Youth Fee Assistance Program FY 2009-2010 STRATEGY #6: Maximize effectiveness of communication with existing and potential customers A. MONITOR TRENDS IN CONSUMER ADAPTATION OF TECHNOLOGY AND EXPAND USE OF ELECTRONIC PROMOTIONS WHEN FEASIBLE Implemented use of QR codes for promotion of events and programs FY 2011-2012 Developed mobile app for festivals FY 2011-2012 Implemented quarterly e-Newsletters for three market segments FY 2010-2011 Implemented use of notify me, calendar and newsflash modules on City website FY 2010-2011 Expanded use of Vertical Response mass emails FY 2009-2010 14 B. EXPAND DEPARTMENT OUTREACH AND PROMOTIONS AT CITY EVENTS TO GAIN NEW CUSTOMERS Promoted Department programs at Dublin Pride volunteer event FY 2015-2016 Promoted Department programs at the St. Patrick’s Day Festival FY 2014-2015 Promoted Department programs at Splatter FY 2014-2015 Promoted Department information at the Senior Resource Fair FY 2011-2012 Promoted Department programs at the Farmers’ Market FY 2010-2011 Created Department Event Promotions Committee FY 2009-2010 Created partnership with Dublin Police Services to cross promote Department services at Police events FY 2009-2010 STRATEGY #7: Create social connections and strong sense of community within neighborhoods A. DEVELOP ABILITY TO FIND OTHERS IN THE COMMUNITY WITH SIMILAR RECREATIONAL INTERESTS Developed Cultural Arts Resources database FY 2015-2016 Expanded free agent lists for adult sports leagues FY 2009-2010 Offered drop-in golf and tennis programs for older adults FY 2009-2010 B. CONDUCT PROGRAMS AND EVENTS IN NEIGHBORHOOD PARKS Conducted Family Camp Outs at Emerald Glen Park and Alamo Creek FY 2011-2012 Expanded Family Camp Out program to Emerald Glen Park FY 2010-2011 Conducted Senior Picnic at Emerald Glen Park FY 2010-2011 Conducted Camp Out at Alamo Creek Park FY 2009-2010 Conducted Senior Center luncheon at Bray Commons FY 2009-2010