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HomeMy WebLinkAbout7.1 PromoMarketBrochure CITY CLERK File # D[2]~[Q]-[3]1Q] AGENDA STATEMENT CITY COUNCIL MEETING DATE: June 5, 2001 SUBJECT: Approval of Final Promotional Marketing Brochure Report Prepared by: Christopher L. Foss, Economic Development Director ATTACHMENTS: Promotional Marketing Brochure RECOMMENDATION: .A. ^/Approve the brochure and authorize staff to complete production of '\~6 brochure. FINANCIAL STATEMENT: None. DESCRIPTION: In the FY 2000-2001 Goals and Objectives, the City Council directed staff to proceed with the development of a promotional marketing brochure to supplement the City's existing economic development efforts. On September 19, 2000, the City Council approved a contract with ValForms, Inc. to prepare an 8-page promotional marketing brochure. Staff has worked closely with ValForms and has completed a brochure entitled "Dublin - It's a Great Place to Grow." The brochure highlights the City's history, location, business atmosphere, community, and quality of life. It also includes inserts with pertinent business and community data. Staff has included the final draft (Attachment A) of the brochure, with multiple cover options, for City Council review and comments. Pending City Council comments, staff anticipates that the brochure (2,500 copies) will be completed and printed in June, 2001. RECOMMENDATION: It is staffs recommendation that the City Council approve the final draft of the promotional marketing brochure and authorize staff to proceed with production of the brochure. COPIES TO: H/cc-forms/agdastmt.doc ITEM NO.-LL P0eft:oh0 tv fJw ked i fJw 1;i- tJa~!J Just as it was 100 years ago, it is Dublin's land and the city's central location that continue to draw pioneers here. Acres of land-rising from flatlands to gentle rolling hills-welcome both commercial and residential expansion. And while the settlers of yesterday came to till the rich earth and be at the crossroads of progr industry that see Dublin ( vision of both professional becoming new Bay Area economy. The residential neighborhoods are still there, of course, but suddenly sharing the blue sky with them are shopping centers, state-of-the-art recre- ational and sporting facilities and new office parks. And now, Dublin is quietly the center of the A Bright Future is the place where the BART tracks sta If Dublin seems familiar, it's because the city has always been conveniently close to everything. As you stand on the steps of Old St. Raymond's Church, looking at the trees and feeling very much a part of the 19th Century, you can clearly hear the sound of BART trains and traffic pulling you rapidly toward the future. As you explore the city, you discover Dublin is that rare place where you can both reflect on the past and realize the future. A Proud Heritage Dublin's heritage is as deep as the roots of the vintage oak and walnut trees that dot the city's land- scape. From the Native Americans who roamed this rich valley to the 1830s rancho of Jose Maria Amador; from the hearty Irish immigrants who settled here in the 1850s to make a living farming and serving those who stopped at the stagecoach crossroads. These links to the past are important to those in Dublin who treasure its heritage, even as they look toward a growing future that will bring many changes. A bedroom community nestled in its own little valley of rolling foothills at the south- ern base of Mt. Diablo, Dublin rt and two major 1-580 and 1-680, freeways, intersect. While Old St. Raymond's Church (above) preserves Dublin's historic pioneer heritage, at right is one of the many new commercial buildings in the growing Dublin skyline. tJf{Jf1}iltf ae fJw f0el i /JuJilteJJ Shake hands with Cisco Systems, EMC, Sybase, Inc., Commerce One, Simpson Manufacturing, Pacific Bell, Zeiss Humphrey Systems, E-Loan and Micro Dental. Firms representing the spectrum of cutting- edge industry from telecommunications to bio- med-major players in the new major leagues of business-are seeing Dublin as their field of dreams; their place in the sun to flourish and grow. Why Dublin? The new business, the high-tech, the cyber, the information driven, silicon fed future has created a whole new way to do business, and plays by rules so radically different and a style so bold, the past can't hold it. In Dublin, nobody is talking about squeezing you into yesterday's space. Here, city planners are working carefully with the community to realize their vision for tomorrow- not trying to change history to fit a high-tech future. Dublin is one of the few places, and perhaps the only place in the Bay Area where you can be the architect of your own future, rather than walking in on the middle of someone else's dream. Yes, Meet the Neighbors Digital Dublin With the explosive growth of high-tech companies in town, some are starting to call it "Digital Dublin." Smart businesses have migrated to Dublin-which sits on the northern rim of Silicon Valley - because there's space to spread out and be creative, without leaving the sizzle of the silicon revolu- tion. Located in northern Alameda County, Dublin is less than an hour from both Silicon Valley and San Francisco. Dublin is currently served by one BART station, with a downtown station soon to open. People who call Dublin home have always known just how convenient it is. Now, with a forward-thinking city government doing all it can to make companies feel welcome to grow here, Dublin has become an outstanding place to both live and work. That's a powerful combination for those seeking not only a great location, but a place that attracts the sort of intelligent and diverse work force that can help a business thrive. Dublin is a great place to grow and a great place to build a vision. Come join us-and let's develop our future together. The city partners with you at the planning stages to make sure development benefits not only business, but the whole community. Beautiful new commercial buildings are part of Dublin's new high-tech landscape, and soon a new BART station will open downtown. I II I ~ ~v~~:;t~Nitytvf1}Jt Professional growth. Personal growth. Family growth. a he hy life, it is important to balance all three. Long lJ"t-' city saw its enormous business boom, Dublin was I. to live, a community whose growth centered on P lip" side of life. When it comes to spending quality away from work in Dublin, you never even need to get 1'1"''''W(-IY. It's unusual to walk even a few blocks without iTm 011 t' nll1ll1l1g across a public park, or at least a small green area wil h a COLI pl(' of swings or a bench where you can just sit and C'1\joy I h(' (lay. For those more adventurous, the area is rich in hiking aile! biking trails. The legendary Iron Horse Trail that once carri( '( I travelers through Dublin by train, is today a l1It'clIldpring paved route that-if your legs are up to it- cal1 take you around the entire East Bay. Public services (11"(' tClJl"llolrh, and with it's award-winning Civic Center, a lolal of 10 city parks, a community center, swim center, liLmll) amI s~nior center, Dublin is taking an active role I Ividc' leisure services for citizens of all ages. IE-' pI or ,pre (- gr('at till Art-in-the-Park ~sire for personal growth includes nurturing ~ for fine art, you need only stroll to a local school or to the award-winning Public art abounds in Dublin. The Dublin Fine Arts Foundation supports local artisans and ensures that fine art is lives of its citizens. the daily park, Civic Center. integrated into I( '. .~:...>- ':':2~ '.~-;; '-'~r:.;>~~ .' -- t ,- .... '"~~~~:~ L~'''~' "'~.'~ )( yo II I yom .;/ The award-winning Civic Center, Alamo Park. and Kolb Park (left) are just a few of the many Dublin sites that showcase the work of local artisans. The legendary Iron Horse Trail attracts cyclists, rollerbladers, and pedestrians of all ages, while Hacienda Crossings (opposite right) provides a variety of fine restaurants, shopping and a 21 screen movie theater complex. A c,{Jht-ht-ieht-elte tv {Jaf !Joueh Dublin's well The schools have been 1 Distinguished it and so do j for the public school million bond issue to renovate them up to speed on the high-tech front. State-of-the- art Dougherty Elementary is a showcase of the city's commitment to education. The city commits substan- tial financial resources to the technology program that provides our youth with the skills and tools to make it in a constantly changing world. The cooperative relationship between the city and it's schools is also evident in their partnership to devel- oped Stager Community Gym, a public gymnasium to accommodate the growing needs of the community. schools, all Child-Friendly Parks and Recreational Facilities Families are the foundation of a community, and Dublin's commitment to its children is evidenced not only by its award-winning school system, but also by an abundance of family-friendly recreational facilities. As you drive along 1-580 in the fall, you can see the colorful flashes of soccer shirts scattered across the lush green of Dublin Sports Grounds. The impressive new playing fields, adjacent to the Civic Center, are the envy of neighboring communities. Dublin's many parks include Alamo Creek Park, consisting of eight acres with basketball courts, Mape Memorial Park, that provides sand volleyball courts, and Emerald Glen Park, that welcomes skateboard- ing youth to one of the largest skate parks in the valley. Additional parks include Dolan Park, a green oasis equipped with fitness gear, and Shannon Park and Community Center, which provides play- grounds, fountains, and a creek. Dublin Sports Grounds (below), adjacent to the Civic Center, host sporting events year-round, and Sparkling Emerald Glen Park (left) has something for youth of all ages. One of the most popular features at Emerald Glen is a 14,000 square foot skate park-the largest in the Tri-Valley. Dublin schools are some of the best in the Bay Area, and have been honored time and again with the California Distinguished Schools designation of excellence. The city-funded technology program keeps schools upgraded with the computers and other tools needed to stay current with today's changing technology. \IJ&I 1/w heJe vtAireJJ lit & ~!J Area .. A Community of Neighborhoods Dublin's residential areas consist of a variety of peaceful neighborhoods, including established developments as well as newer, custom built properties. This diversity offers buyers both charming starter homes as well as exclusive executive manors. While real estate in Northern California is a hot commodity- you just might find your money goes a little further in Dublin. Masterplanned communities such as Dublin Ranch (right) offer a wide selection of luxury family homes while much of the development is reserved for open space and community recreation. recreation. Skiing' in the Sierra MQuntains and the.splendor of Y()se~iteNatioriCilPark are both within day~ttip rang~,.. .' ..... . . Whether. your. interests take you around the world or just around town, for every . way you grow and everywhere you go, Dublin has something to offer. A friendly small-town spirit,exce1lent schools and low crime rate.are inviting to families; :'. :';::: <'::',',':'::~, ,':---'~-\ ;:"::;,.-<': - . ,''':,: ,', . : ',- ," ,;:, ,', ' , convenientfrE!eway.~ccess and public transportation lll.akesthelocation within easy reachoftheeQtire Bay Area.. Careful planning' tha.trr)airitai~$. a respect for the past with a Cleatvislon for. the 21 st . Century 'ls;r~pidlymakingDubHn the most appealingdes'tination for both per- sonal and pr6fess~(malgrQ~tl}~Cohsider.. Dublin-it reallyisagreatpla.ce tQ.~grow! . .,-'" Wine Couritries. the Napa and Livermore location, location, location While Dublin residents have plenty to do right at home, a dra- matic change of scene is only hours away. For a slightly broader horizon you need only climb on BART and you can get off the train just steps away from a Broadway musical in San Francisco. Wine con- noisseurs are just a hop, sip and jump from both the beautiful Livermore and Napa Valley wine mlllllries. If you're willing to spend a couple of hours behind the wheel, you can be sam- pling seafood seaside in Monterey or relax- ing at a Calistoga spa. Also within easy n-'(lch are dozens of beautiful lakes that 'J("()vide a variety of water sports and less than an hour from both the San Francisco and is Dublin Economic Profile ECONOMIC GROWTH AND TRENDS 2000 (Proj) 1,454,300 (est.) 32,000 (act.) $3,004,986,989 (est.) $11,300,000 3,700 1995 ,347,723 26,267 $1.533,259,231 $6,470,287 3,580 1990 ,284,800 23,500 $1,290,430,461 $5,662,949 3,150 County Population City Population Assessed Valuation - City Sales Taxes - City School Enrollment INDUSTRIAL/COMMERCIAL SITES There are about 1,000 acres in the city limits designated for various industrial and commercial uses: About 230 acres are vacant and available in parcels ranging in size from? acre to 80+ acres in Eastern Dublin. Site data can be compiled by the City of Dublin's Community Development Department. 'Da/Jtin Iti a td/eat ~1Ate (;P tdNiIV/ ALAMEDA COUNTY LABOR MARKET DATA ,454,300. Estimated County population as of January 1, 2000: Estimated total employment in the County: 598,220 MAJOR CATEGORIES: 61,200 67,000 11,600 95,500 54,000 11,000 Retail Trade Health Services Education Manufacturing Wholesale/Trade Finance 31,200 24,700 35,400 17,700 35,300 38,200 Transportation Information Professional Management Construction Accommodation Development Department, the City of Dublin's EMPLOYMENT According to the State of Califomia - Employment labor force (as of June 2000) is estimated at: (1.9%) 12,390 12,150 240 Labor Force: Employment: Unemployed: Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the California Chamber of Commerce) October 2000 Economic Profile (continued) ,338 businesses in Dublin:The largest firms in the community are Company There are 7:Ja/JUft /fJ a tJft/at 'Piau to tJrON/ Services Internet Services Lab Processing Financial Services Medical Devices Lab Processing Financial Services Network Integration Auto Sales Genera Merchandise General Merchandise Theater Auto Sales Auto Sales Contracting Employees 600+ 550 395 360 300 200 170 155 150 150 150 142 110 100 Pacific Bell - Advanced Solution MicroDental Laboratories E-Loan, Inc. Zeiss Humphrey Systems Smithkline Beecham Laboratories Franklin Resources Pacific Bell NI Shamrock Ford - AutoNation Target Mervyns Regal Cinemas Dublin Auto Center Crown Chevrolet Oliver de Silva Businesses moving to Dublin 2000/2001 Services Computer Software Info Storage Devices Computer Software Construction Materials Bio-medical Research Internet Services Employees ,000 200 100+ 100+ 100 50+ Company Sybase Corporation EMC Corporation Quintus Corporation Simpson Manufacturing SuperGen MacroMedia Corporation 700+ 350+ 300+ 163 86 Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the California Chamber of Commerce) October 2000 Government Alameda County Dublin Unified School District United States Government City of Dublin Dublin San Ramon Services District Community Profile LOCATION Dublin, incorporated in February, 1982, is located approximately 350 miles north of Los Angeles and 35 miles east of San Francisco. Dublin is 12.20 square miles in area. The City of Dublin is generally bounded by the City of San Ramon to the north, Castro Valley to the west, the City of Pleasanton to the south, and the City of Livermore to the east. CLIMATE The average annual temperature in Dublin is: Low: 45.3 / High: 73.2 Average Rainfa 14.52 inches Elevation 125-367 Feet above sea level Location 37:42:08N 121:56:05W 'DU/Jtih It] a tdreat 'PfAa to tdNl/1J/ TRANSPORTATION Bay Area Rapid Transit District (BART) Numerous Interstate and radial contract carriers serve Dublin All Major Cities in California and Nevada San Jose: 40 minutes, Oakland: 35 minutes, San Francisco: 50 minutes Livermore Amador Valley Transit Authority (LAVTA) San Francisco Bay and Port of Oakland are both within 40 miles Freeways serving the area include Interstate Highways 580 and 680 Rail: Truck: Overnight Delivery: Airports: Bus: Water: Highways: COMMUNITY STATISTICS Based on figures released by the California Department of Finance for the period of January 1999 to January 2000, the City of Dublin was the fastest growing City in Alameda County with a 12.8% population growth. The City grew from 28,800 Gan. 1999) to 32,500 Gan. 2000). or an increase of 3,700 residents. The City's growth spurt was nearly 11 times the Alameda County average (1.1%). and nearly 8 times the 1.7% growth average for the State of California. In fact, the City of Dublin was the 4th fastest growing City in the State of California for 1999. As it relates to the Tri- Valley, the City of Dublin's residential growth rate was the envy of neighboring cities. Dublin's growth compared favorably to the following: Percent Change 12.8 2.2 1.3 0.6 0.5 January 2000 33,250 65,900 45,700 40,500 74,300 January 1999 28,800 64,500 45,100 40,250 73,900 CITY Dublin Pleasanton San Ramon Danville Livermore Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the California Chamber of Commerce) October 2000 (continued) Community Profile HEALTH SERVICES Dublin has several medical clinics and offices; 20 Dental clinics and office; 2 Optometrist offices; 16 Chiropractic offices; and 3 Physical Therapy clinics. Nearby Hospitals: ValleyCare Health System; Kaiser Permanente Medical Offices; San Ramon Regional Medical Center; and Valley Memorial. EDUCATION Dublin Unified School District (DUSD), 7471 Larkdale Avenue, Dublin, CA 94568 (925) 828-8010. DUSD operates 5 elementary schools, 1 middle school, 1 continuation school, and 1 high school. There are 3,700 students in Dublin schools, and DUSD has received five (5) California Distinguished School awards. San Jose State University; 1 junior high/high school Nearby Institutions: University of California, Berkeley; Stanford University (Palo Alto) Cal State Hayward; Saint Mary's University; and Las Positas Community College. preschool. 3 elementary, and Private / Parochial schools: 1 7:Ja!J{ift /6 d t(jredt 'Place to t(jNiN/ RECREATIONAL/CULTURAL 10 Parks. 1 Community Center, 1 Swim Center, 1 Sports Park, 1 Community Gym, 1 Heritage Center, 1 Library, 1 Senior Center, and 17 Churches. Other recreational facilities include: Ice Skating Rink. Bowling Alley, and 2 Theater Complexes. There are 9 public and 4 private golf courses in the nearby communities. HOUSING AVAILABILITY (PRICES AND RENTALS) 1999: 8,336 5,354 756 2,226 Housing Units Single Family: Single Family-attached Multi-Family: Rentals for studio, one and two bedroom apartments and duplexes range from $ 1,005 to $ 2,600 per month. Rentals for two and three bedroom houses range from $ 1,500 to $ 3,500 per month. The median price for a single-family home in Dublin (as of August, 2000) is $ 362.500, up 22.5% from August 1999 ($296,000). Department, the Community Development Information regarding City requirements, fees, etc. is available from 100 Civic Plaza, Dublin, CA 94568-Telephone (925) 833-6610. For further information about the community, please contact the Dublin Chamber of Commerce, 7080 Donlon Way, Suite 110, Dublin, CA 94568-Telephone (925) 828-6200 or www.dublinchamberofcommerce.org Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the CalifornJa Chamber of Commerce) October 2000 Community Services WATER SUPPLY Supplier: Dublin San Ramon Services District (DSRSD). Main water supplier to DSRSD is Zone 7 Water District. Questions about DSRSD should be directed to: 7051 Dublin Blvd., Dublin, CA 94568 (925) 828-0515 or www.dsrsd.com. DSRSD is responsible for 75 miles of water lines. DSRSD maintains 3 storage tanks, 7 pump stations, and 800 fire hydrants. 100 gallons) at $1.58/unit and 31 plus Water Fixed: $17 bi-monthly; Water Consumption: 0-30 units (unit Residential rates: units at $1. 73/unit. 828-0515. (925) Dublin Blvd.. Dublin, CA SEWER SERVICE Supplier: Dublin San Ramon Services District (DSRSD) Contractual capacity at plant: 11.5 million gal/day. Average discharge: 9.8 mg/d. Residential rates: $46.00 bi-monthly per single family dwelling. Total length of sewer main: 120 miles. 7051 7Ju/J{ift 16J a tJMat 'PIAu to tJNW/ WWW.zone7water.com. (925) 484-2600 or STORM DRAINS AND FLOOD CONTROL Pleasanton, CA Supplier: Zone 7 Water Agency, 5997 Parkside Dr. Length of storm mains: 37 miles. DISPOSAL SERVICES Disposal: Livermore Dublin Disposal Service, 6175 S. Front Road, Livennore, CA 94550 (925) 447-1300 Recycling Information: (925) 833-6650. Waste Management and Recycling: Alameda County Waste Management Authority (510) 614-1699 IMPROVEMENTS Dedication and improvement requirements: Owner or developer dedicates land and installs street improvements, including curb, gutter, sidewalk, matching pavement, street lighting, sewers and stonn drainage, street trees and water sys- tem extensions. Total length of streets: 60+ miles. Questions about streets should be directed to City of Dublin, Public Works at (925) 833-6650. STREET NATURAL GAS AND ELECTRIC POWER Supplier: Pacific Gas and Electric Company. For rates applicable to Dublin, contact the PG&E Division Office at (510) 784-2108 For rates and types of services applicable to Dublin, contact the Business Office at (800) 773-2355 TELEPHONE Pacific Bell. Supplier: Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the California Chamber of Commerce) October 2000 Community Services .cl ( continued) GOVERNMENT FACILITIES TAX AND INSURANCE RATES The City of Dublin is a General Law City that operates under a Council-Manager form of government.The Dublin City Council consists of five members (One Mayor and Four Council Members) who are elected at large by the voters of Dublin. All property - residential, commercial, and industrial!. is appraised at full market value as it existed on March 1, 1975, with increases limited to a maximum of 2% annually. Property created or sold since March 1, 1975 will bear full cash value as of the time created or sold, plus the 2% annual increase. The basic tax rate is $1.00 per $100 appraised (real cash) value plus any taxes levied to cover bonded indebtedness for county, city, school, or other taxing agencies. Appraised valuations and tax rates are published annually after July 1. A. Assessed Valuation for FY 2000/2001: $3,004,986,989 B. Retail sales tax: 8.25% tJu/JUft Its d tdf6dt?::>1Aa (;0 tdNW/ Dublin) C. Police Department: Budget expenditure for FY 2000/2001 is $ 6,233,264. The City of Dublin contracts with the Alameda County Sheriffs Department for police services. The County Sheriff, under consultation with the City, designates a commanding officer who functions and is empowered to act as the City's Police Chief. Patrol, criminal investigation, crime prevention, and business office functions are handled at the Dublin Civic Center location. Dublin Police Services is staffed so that there is a five- minute response time to all emergency calls. The City of Dublin contracts with the Sheriffs Department for 40 sworn personnel and 7.5 non-sworn personnel The City's budget for Police Services for FY 2000-2001 is $6,233,264, or an average of $192 per capita. of 8.25% to City of (1% One method of comparing levels of police protection afforded by different communities is the ratio of sworn police personnel per 1,000 residents. The City of Dublin has 40 sworn personnel with a population of 32,500, for a ratio of 1.23 sworn personnel per 1,000 population. Dublin's ratio is one of the best in the Tri-Valley (based on FY 2000-2001 approved budgets) SWORN OFFICERS 1,000 OFFICERS PER 1.23 1.21 1.11 .88 .74 40 80 83 40 30 POPULATION* 33,250 65,900 74,300 45,700 40,484 CITY Dublin Pleasanton Livermore San Ramon Danville - JANUARY 2000 Dublin also has a very low crime rate. During 1999, the City of Dublin's crime rate dropped 5.14% from the previous year. A good measure of the safety of a community is the number of crimes per 1,000 population - in Dublin, that figure is 21.6 per 1,000 population (702 crimes for 33,250 population). Those figures compare favorably to the neighboring communities. CA DEPT. OF FINANCE PROJECTIONS D. Fire Department: City contracts with Alameda County Fire Department - 29.86 personnel are assigned to staff two (2) stations and the Fire Prevention Bureau. Mutual aid is available with neighboring cities. Budget expenditure for FY 2000/2001 is $4,525,456. E. Fire Insurance Classification: City Rating: 2. (Source of Rating: Insurance Services Office, San Francisco) Prepared by the City of Dublin and Dublin Chamber of Commerce (Based on the format established by the California Chamber of Commerce) October 2000