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HomeMy WebLinkAboutItem 4.3 - 3198 21-22 Strategic Plan Approval Page 1 of 5 STAFF REPORT CITY COUNCIL DATE: May 5, 2020 TO: Honorable Mayor and City Councilmembers FROM: Linda Smith, City Manager SUBJECT: Approval of City of Dublin's Two-Year Strategic Plan for Fiscal Years 2020-21 and 2021-22 Prepared by: John Stefanski, Assistant to the City Manager EXECUTIVE SUMMARY: The City Council will consider approval of the City’s Two-Year Strategic Plan for Fiscal Years 2020-21 and 2021-22. The Strategic Plan includes the City’s Mission, Vision, Values, and Strategic Plan Strategies and Objectives which will guide the City’s work for the next two years. The City Council discussed modifications to these items at the March 5, 2020 Strategic Planning Session. STAFF RECOMMENDATION: Adopt the Resolution Approving the City of Dublin’s Two-Year Strategic Plan for Fiscal Years 2020-21 and 2021-22. FINANCIAL IMPACT: The Proposed Budget for Fiscal Years 2020-21 and 2021-22 will include the allocation of resources to fund the activities the Two-Year Strategic Plan identifies. DESCRIPTION: The City of Dublin’s Two-Year Strategic Plan (Plan) to sets the overall direction for the City, guiding resources and setting specific objectives to drive City action. The Plan also includes the City’s Mission, Vision, and Values. The City Council discussed modifications to these items at the March 5, 2020 Strategic Planning Session. The final versions from that session are reflected below. These all were contemplated prior to the COVID-19 Pandemic Emergency. As such, these may be revisited as a part of the City’s COVID-19 response. Page 2 of 5 Mission The City’s Mission sets the City’s purpose, what the City achieves as a municipal corporation. The Mission of the City for this two-year period is the same as the previous Mission: The City of Dublin promotes and supports a high quality of life, ensures a safe and secure environment, and fosters new opportunities. Vision The City’s Vision defines the aspirations of the City, aligning the Mission statement with what the municipal corporation strives to be and become. The Vision for the City during this two-year period is the same as the previous Vision: Dublin is a great community to live, work, and raise a family. Values The City’s Values define what the City believes. These values set the stand ard by which all City employees will act while in service to the community. The Values of the City for this two-year period include a new Value of “Inclusivity” and are the following: Safety-We are dedicated to excellent public safety resources, including police and fire. Finances-We will strive to be fiscally transparent and balance our budgets annually. Inclusivity-We will advocate for programs and policies that support inclusive access to housing, and cultural opportunities. Innovation-We will continue to innovate in every aspect of government and promote innovation within the business community. Customer Service-We will provide welcoming, excellent customer services to our residents and businesses at all times. Living an Active Lifestyle-We will continuously promote an active lifestyle through our parks and facilities and encourage participation in local sports. History-We will honor our history through places and programs that remind people of our beginnings. Business-We will provide a full spectrum of opportunity by supporting current and prospective businesses through ongoing economic development efforts and helping them grow and thrive locally. Environmental Sustainability-We will continue to lead in building a well-planned sustainable community and protecting our natural resources. Strategies and Objectives The Mission, Vision, and Values guide the Strategic Plan’s Strategies and Objectives. The Strategies and Objectives provide a workplan for the City during the two -year period. For Fiscal Years 2020-21 and 2021-22, the Strategies and Objectives are: Strategy 1. Implement the City’s Adopted Preferred Vision for Downtown Dublin. Page 3 of 5 Objectives A. Make necessary land use changes. B. Work with private property owners on acquisitions that result in the creation of a future town square. C. Establish the proposed street grid network, including study of right-of-way acquisition and the appropriate funding mechanism for construction and maintenance. D. Conduct a parking analysis of the Transit Oriented District and the Retail District and proposed changes. E. Create certainty and provide development rights that result in achieving the City Council’s Preferred Vision. F. Develop implementation measures for the adopted Do wntown Streetscape Master Plan and updated Bike and Pedestrian Master Plan for the next Capital Improvement Program. G. Market, in conjunction with Property owners, the opportunity sites. H. Work with Downtown property owners on updating the CC&Rs to facilitate retail transition. I. Work with Downtown property owners on building/site improvements. J. Refine and provide specificity on City development goals in the Downtown Plan and East Transit Center Area Plan. Strategy 2. Explore New City Revenue Streams for Long Term Financial Stability. Objectives A. Explore the feasibility of increasing the City’s current Transient Occupancy Tax. B. Evaluate the establishment of other fees and/or taxes that could offset City costs in providing services to the community. C. Explore operational efficiencies in delivering services with other public agencies. D. Continue to maintain strong fiscal policies. Strategy 3. Create More Affordable Housing Opportunities. Objectives A. Facilitate production of affordable housing for lower income seniors, workforce and special needs households by leveraging the Alameda County Measure A -1 Bond funds and the City’s Affordable Housing Fund. B. Look for additional opportunities to facilitate the acquisition of sites, at low or no cost, to build housing that is affordable to lower income households. C. Facilitate the production of accessory dwelling units throughout the community. D. Seek opportunities to preserve the stock of housing that is affordable to mode rate- and middle-income households. E. Update the City’s General Plan Housing Element in accordance with state law and Page 4 of 5 to ensure an adequate supply of sites to accommodate the City’s Regional Housing Needs Allocation for the period 2022-23. Strategy 4. Become a 24/7 City Hall to Enhance Resident and Business Engagement. Objectives A. Reduce/eliminate the need for paper transactions where feasible. B. Provide more opportunities for residents to complete transactions with the City online, with appropriate security measures. C. Enhance citizen online interaction via reporting of issues and transparent data. D. Continue to utilize all appropriate methods to share and exchange information with the public, including social media, at events and at the City’s website. E. Explore additional social media platforms and expanding use of Facebook to other departments. F. Explore more exciting and user-friendly presentation of information, and a periodic report from the City Manager’s Office. Strategy 5. Large Land Tract Development and Open Space. Objectives A. Look to establish an Economic Development Zone to prioritize commercial and industrial development east of Fallon Road. B. Work with the area property owners in conjunction with the Dublin Boulevard extension project on issues such as road and project mitigation, entitlements, as well as supporting infrastructure. C. Begin discussions regarding required reporting under the Open Space Initiative of 2014 for the provisions of commercial and industrial development in the unincorporated area. NEXT STEPS Following City Council adoption, the Two-Year Strategic Plan will be incorporated in the Proposed Budget Fiscal Years 2020-21 and 2021-22. STRATEGIC PLAN INITIATIVE: None. NOTICING REQUIREMENTS/PUBLIC OUTREACH: None. ATTACHMENTS: 1. Resolution Approving the City of Dublin's Two-Year Strategic Plan for Fiscal Years 2020-21 and 2021-22 Page 5 of 5 2. Exhibit A to the Resolution: Two-Year Strategic Plan RESOLUTION NO. XX-20 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN ********* APPROVING THE CITY OF DUBLIN’S TWO-YEAR STRATEGIC PLAN FOR FISCAL YEARS 2020-21 AND 2021-22 WHEREAS, the City Council adopts a Strategic Plan every two years to set the overall direction for the City, guiding resources and setting specific objectives to drive City action; and WHEREAS, on March 5, 2020 the City Council held a Strategic Planning Session to review, discuss, and identify additions or changes to the City’s Mission, Vision, Values and Strategic Plan Strategies and Objectives; and WHEREAS, at the aforementioned Strategic Planning Session, the City Council identified a new value of “Inclusivity” as well as the following new Strategies for Fiscal Years 2020-21 and 2021-22; (1) Implement the City’s Adopted Preferred Vision for Downtown Dublin, (2) Explore New City Revenue Streams for Long Term Financial Stability, (3) Create More Affordable Housing Opportunities, (4) Become a 24/7 City Hall to Enhance Resident and Business Engagement, (5) Large Land Tract Development and Open Space. NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Dublin does hereby approve the City of Dublin Two-Year Strategic Plan, as attached hereto as Exhibit A to this Resolution; and, FURTHER BE IT RESOLVED the approved Two-Year Strategic Plan shall be incorporated in the Proposed Budget for Fiscal Years 2020-21 and 2021-22. PASSED, APPROVED AND ADOPTED this 5th day of May 2020, by the following vote: AYES: NOES: ABSENT: ABSTAIN: ______________________________ Mayor ATTEST: _________________________________ City Clerk Exhibit A to the Resolution Proposed City of Dublin Two-Year Strategic Plan Page 1 of 3 MISSION The City of Dublin promotes and supports a high quality of life, ensures a safe and secure environment, and fosters new opportunities. VISION Dublin is a great community to live, work, and raise a family. Dublin values: • Safety—We are dedicated to excellent public safety resources, including police and fire. • Finances—We will strive to be fiscally transparent and balance our budgets annually. • Inclusivity—We will advocate for programs and policies that support inclusive access to housing, and cultural opportunities. • Innovation—We will continue to innovate in every aspect of government and promote innovation within the business community. • Customer Service—We will provide welcoming, excellent customer services to our residents and businesses at all times. • Living an Active Lifestyle—We will continuously promote an active lifestyle through our parks and facilities and encourage participation in local sports. • History—We will honor our history through places and programs that remind people of our beginnings. • Business—We will provide a full spectrum of opportunity by supporting current and prospective businesses through ongoing economic development efforts and helping them grow and thrive locally. • Environmental Sustainability—We will continue to lead in building a well-planned sustainable community and protecting our natural resources. STRATEGIES Strategy 1. Implement the City’s Adopted Preferred Vision for Downtown Dublin. Objectives A. Make necessary land use changes. B. Work with private property owners on acquisitions that result in the creation of a future town square. C. Establish the proposed street grid network, including study of right-of-way acquisition and the appropriate funding mechanism for construction and maintenance. D. Conduct a parking analysis of the Transit Oriented District and the Retail District and proposed changes. E. Create certainty and provide development rights that result in achieving the City Council’s Preferred Vision. F. Develop implementation measures for the adopted Downtown Streetscape Master Plan and updated Bike and Pedestrian Master Plan for the next Capital Improvement Program. G. Market, in conjunction with Property owners, the opportunity sites. Exhibit A to the Resolution Proposed City of Dublin Two-Year Strategic Plan Page 2 of 3 H. Work with Downtown property owners on updating the CC&Rs to facilitate retail transition. I. Work with Downtown property owners on building/site improvements. J. Refine and provide specificity on City development goals in the Downtown Plan and East Transit Center Area Plan. Strategy 2. Explore New City Revenue Streams for Long Term Financial Stability. Objectives A. Explore the feasibility of increasing the City’s current Transient Occupancy Tax. B. Evaluate the establishment of other fees and/or taxes that could offset City costs in providing services to the community. C. Explore operational efficiencies in delivering services with other public agencies. D. Continue to maintain strong fiscal policies. Strategy 3. Create More Affordable Housing Opportunities. Objectives A. Facilitate production of affordable housing for lower income seniors, workforce and special needs households by leveraging the Alameda County Measure A-1 Bond funds and the City’s Affordable Housing Fund. B. Look for additional opportunities to facilitate the acquisition of sites, at low or no cost, to build housing that is affordable to lower income households. C. Facilitate the production of accessory dwelling units throughout the community. D. Seek opportunities to preserve the stock of housing that is affordable to moderate- and middle-income households. E. Update the City’s General Plan Housing Element in accordance with state law and to ensure an adequate supply of sites to accommodate the City’s Regional Housing Needs Allocation for the period 2022-23. Strategy 4. Become a 24/7 City Hall to Enhance Resident and Business Engagement. Objectives A. Reduce/eliminate the need for paper transactions where feasible. B. Provide more opportunities for residents to complete transactions with the City online, with appropriate security measures. C. Enhance citizen online interaction via reporting of issues and transparent data. D. Continue to utilize all appropriate methods to share and exchange information with the public, including social media, at events and at the City’s website. E. Explore additional social media platforms and expanding use of Facebook to other departments. F. Explore more exciting and user-friendly presentation of information, and a periodic report from the City Manager’s Office. Strategy 5. Large Land Tract Development and Open Space. Exhibit A to the Resolution Proposed City of Dublin Two-Year Strategic Plan Page 3 of 3 Objectives A. Look to establish an Economic Development Zone to prioritize commercial and industrial development east of Fallon Road. B. Work with the area property owners in conjunction with the Dublin Boulevard extension project on issues such as road and project mitigation, entitlements, as well as supporting infrastructure. C. Begin discussions regarding required reporting under the Open Space Initiative of 2014 for the provisions of commercial and industrial development in the unincorporated area.