HomeMy WebLinkAbout8.1 H&CA LongRangePlanCITY CLERK FILE # 910-80
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: August 21, 2001
SUBJECT:
Heritage and Cultural Arts Long-Range Plan
Report by Bonnie Leonard, Recreation Supervisor
ATTACHMENTS:
1) Long-Range Plan
RECOMMENDATION.~y 1) Review and approve Long-Range Plan or provide alternate
.~/. ~ \c/ direction
FINANCIAL STATEMENT: None
DESCRIPTION: In 1999-200(} the Dublin City Council rated as a high priority goal:
"Undertake an assessment of community interest in arts and heritage programming." In October 1999,
the City Council approved a proposal for design of a community-wide assessment of art and heritage
programming. AMS Planning and Research was commissioned to conduct focus group meetings and
research to identify the interests and attitudes of the community regarding heritage and arts issues.
In consultation with the project art consultant, City Staff and the Heritage and Cultural Arts Commission,
AMS developed a telephone survey tool designed to measure residents' participation in and preferences
for performing arts, visual arts and heritage activities; interests in heritage and arts programs in Dublin;
and awareness of and support for the City's heritage and cultural efforts.
A City Council high priority rated goal for 2000-2001 was to analyze the data from the community
assessment and "Develop a long-range plan for heritage and cultural arts."
The Dublin Heritage.and Cultural Arts Long-Range Plan (the Plan) is the result of a yearlong process.
The Plan reflects recurrent themes that manifested themselves throughout the information-gathering phase
of the process. Using the data gathered during the assessment process, the Heritage and Cultural Arts
Commission and Staff developed five basic goals and corresponding objectives, which reflected the
identified themes.
The goals are:
Goal 1:
Goal 2:
Goal 3:
Goal 4:
Goal 5:
Create more art in the public spaces in Dublin.
Develop programs and partnerships to support a broad spectrum of cultural arts and
historical interests within the community.
Advance the historical and cultural aspects of the Dublin Heritage Center.
Provide consistent and ongoing arts education, activities and programs for the youth
of Dublin.
Promote and market Dublin's heritage and cultural arts.
COPIES TO:
G:kHrtg Cult Art Comm\Council\8-21-01 longrangeplan.doc
Heritage and Cultural Arts Commission
Dublin Fine Arts Foundation
Dublin Historical Preservation Association
ITEM NO.
Once the goals and objectives of the plan were developed the Plan was presented to a Community
Workshop on Heritage and Cultural Arts. Workshop attendees discussed each aspect of the Plan and
prioritized the Plan's goals. The prioritized set of goals was then re-evaluated by the Heritage and
Cultural Arts Commission and a final prioritization was established.
The next step in the Long-Range Plan development was for Staff to incorporate the goals and objectives
into a written document and to identify an implementation process.
The Heritage and Cultural Arts Long-Range Plan is Attachment 1. The Plan begins with the five broad
goals. Following each goal is a rationale for the focus of the goal, an overview of the existing conditions
pertaining to that goal and then a listing of proposed objectives. The last section pertains to
recommendations for implementation of the Plan.
Many aspects of the Plan are already being explored through existing planning processes, i.e., City Special
Events (St. Patrick's Day Celebration, Day on the Glen, Classical Affair at the Civic), Heritage Center
programming. Some strategic objectives are long-range in nature and will require extensive planning and
decision making as opportunities arise. Other objectives are more short-term, where the objectives can be
funded through normal budget process.
The Fiscal Year 2001-2002 Budget includes additional funding to begin implementation of the plan.
Staffing for heritage and cultural arts has been increased in the Fiscal Year 2001-2002 Budget. Previously
75% of a Recreation Supervisor was assigned to heritage and cultural arts. Under the Fiscal Year 2001-
2002 Budget, 100% of the Recreation Supervisors time is assigned to Heritage and Cultural Arts.
Additionally, a part-time Heritage Center Director (20 hours per week) has been added to the Budget.
Recruitment for the position is underway. With the addition of the part-time Heritage Center Director,
Staff believes that many of the objectives related to the goal "Advance the historical and cultural aspects
of the Dublin Heritage Center" could be accomplished. The addition a Heritage Center Director position
would also realign the responsibilities of the Recreation Supervisor in charge of Heritage and Cultural
Arts. This realignment would provide additional Staff time for cultural arts allowing Staff to concentrate
on the Capital Improvement Projects and Goals and Objectives that relate to cultural arts.
Funding for additional consultant services is also included in the Fiscal Year 2001-2002 Budget. Under
the direction of the Recreation Supervisor, a consultant will be retained to prepare a Public Art Master
Plan, advise the City on public art projects for private development and oversee the art-related aspects of
specified capital projects.
The 2000-2005 Capital Improvement Program Projects directly related to heritage and cultural arts
include 1) Freeway Underpass Art Project; 2) Street Banner Art Project; 3) Bus Shelters; 4) Community
Theater; 5) Heritage Center Storage Building; 6) Murray School Bell Tower; and 5) Murray Schoolhouse
Floor Improvements (floor renovation). In addition to the City-funded art projects, several privately
funded public art projects are currently being processed. Additional projects will come on-line as
development continues in Dublin.
To assure that the Plan document would not become static and obsolete, the Heritage and Cultural Arts
Long-Range Plan will be reviewed on an annual basis prior to the City's goal setting process.
It is the recommendation of Staff that the City Council review and approve the Heritage and Cultural Arts
Long-Range Plan or provide alternate direCtion.
-2-
City of Dublin
Heritage and Cultural Arts
Long-Range Plan
August 2001
HERITAGE AND CULTURAL ARTS LONG-RANGE PLAN
BAC KG RO U N D
In the City of Dublin, responsibility for heritase and cultural arts falls under the auspices of
the Parks and Community Services Department. The Department oversees operations of the
Dublin Heritase Center, administers the City's pub[ic art pro~ram, pro,rams specia[ events,
and offers a wide variety of arts and cultural classes for children, youth and adu[ts.
The City Council-appointed Heritage and Cultural Arts Commission was established in 1999
and consists of seven members who are appointed for four-year terms. The Commission acts
in an advisory role to the City Council and City Staff on matters pertainin~ to:
The restoration, maintenance and operation of the Heritase Center. Such
recommendations would include, but are not Umited to the following:
recOmmendations for the development, improvement and/or modification of Heritage
Center facilities or pro~rams; recommendations for policies on heritage preservation,
artifact acquisition, conduct of persons usin8 the Heritage Center facilities; and rules
for the use of the Heritage Center by the public.
The promotion and support of the arts within the community. Such recommendations
would include, but are not Limited to the foLLowins: recommendations on art in public
places incLudin8 City facilities and new developments within the City; exhibits at the
Civic Center, Heritase Center and Dublin Sculpture Park; and recommendations for
policies on art, cultural activities and facilities.
In 1999-2000 the Dublin City Council rated as a hish priority 8oaJ: "Undertake an assessment
oJ~ community interest in arts and heritage pro~ramming." In October 1999, the City
Council approved a proposal for desisn of a community-wide assessment of art and heritase
prosrammins. AMS PLannin8 and Research was commissioned to conduct focus 8roup
meetinss and research to identify the interests and attitudes of the community resardin8
heritase and arts issues.
In consultation with the project art consultant, City Staff and the Hedtase and Cultural Arts
Commission, AMS developed a telephone survey tool desisned to measure residents'
participation in and preferences for performin8 arts, visual arts and heritase activities;
interests in heritase and arts prosrams in Dublin; and awareness of and support for the
City's heritase and cultural efforts.
A City Council hish priority rated 8oaL for 2000-2001 was to analyze the data from the
community assessment and "Develop a lon~-ran?~e plan ]~or heritage and cultural arts."
ResuLtin8 from a yearLon8 process, the Dublin Heritase and Cultural Arts Lons-Ranse PLan
(the PLan) included substantial public input. Repeated themes became apparent throushout
City of Dub[in Pase 1 of 13
Heritase and Cultural Arts Lons-Ranse PLan Ausust 21, 2001
the assessment phase of the process. Five specific goals and corresponding objectives
were developed. The City's existing planning process currently addresses a number of the
objectives, i.e., City Special Events, Heritage Center programming and 2000-2005 Capital
Improvement Program. The long-range objectives will require additional planning and
decision making as opportunities present themselves. The ob~jectives that are more short-
term in nature can be funded through the normal budget process. The fiscal impact of the
long-range goals and objectives will need to be determined and coordinated within the
context of the City's overall long-term planning and decision-making process.
LONG-RANGE PLAN
The Heritage and Cultural Arts Long-Range Plan outlines goals and objectives for the
development of the City's historical and cultural arts environment. The Plan also outlines
general procedures necessary for implementation. As with the City's Capital Improvement
Program, the Long-Range Plan is initially intended to cover a period of five-years. It is
anticipated, however, that the plan wilt be updated on an annual basis to reflect changing
conditions.
Goals and Objectives Derived from Public Input
A series of focused group meetings to which supporters of arts and the City's heritage were
invited and a randomly dialed telephone survey resulted in the identification of five goals
and attendant objectives.
The goals are:
Goal I:
Goal I1:
Goat II1:
Goal IV:
Goal V:
Create more art in the public spaces in Dublin.
Develop programs and partnerships to support a broad spectrum of
cultural arts and historical interests within the community.
Advance the historical and cultural aspects of the Dublin Heritage
Center.
Provide consistent and ongoing arts education, activities and programs
for the youth of Dublin.
Promote and market Dublin's heritage and cultural arts.
Working Draft Developed
The data obtained from the focused group meetings and from the survey was analyzed and a
working draft of the Heritage and Cultural Arts Long-Range Plan was developed. In order to
provide for further community input, the consulting firm, Royleen White and Associates,
conducted a heritage and cultural arts community workshop. The focus of the workshop was
to review and discuss the draft Plan. Arts and heritage organizations, community leaders,
educators, interested individuals, and supporters of the arts and the City's heritage were
invited to attend. At the conclusion of the daylong workshop, the participants prioritized
the working goals and objectives of the draft Plan.
City of Dublin Page 2 of 13
Heritage and Cultural Arts Long-Range Plan August 21, 2.001
The Heritase and Cultural Arts Commission reviewed the prioritized 8oals and objectives and
provided additional clarification on prioritization.
Plan Format
The Heritase and Cultural Arts Lons-Ranse Plan besins with the five broad 8oats. Followin8
each 8oal is a rationale for the focus of the 8oal, an'overview of the existin8 conditions
pertainin8 to that 8oa[ and then a listin8 of proposed objectives. The last section pertains
to recommendations for implementation of the Plan.
PURPOSE OF THE PLAN
The Hedtase and Cultural Arts Lons-Ranse Plan is intended to serve as a blueprint for future
development of DubLin's heritase and cultural arts. The Plan is the result of input from
multiple community leaders, members of orSanizations, and residents of Dub[in. With this in
mind, the Plan reflects the collective direction of the City's heritase and cultural arts
communities and key Leaders representin8 other sectors of the City, such as the DubLin
Unified School District.
City Staff and the Heritase and Cultural Arts Commission, who crafted this document, have
attempted to reflect and respond to those needs and visions identified by the community.
Based upon the City's past successful partnerships, the Plan is based upon the principle that
partnerships and coalitions will be important to successful implementation. The Dublin City
Council, the Heritase and Cultural Arts Commission and Staff in cooperation with non-profit
orsanizations, such as Dub[in Fine Arts Foundation and Dub[in Historical Preservation
Association, and the Dublin schools will oversee the ultimate success of the Plan.
GOALS
I. Create more art in the public spaces in Dublin.
Rationale
Art in public places adds co[or, texture and humanity to the community. Artwork
enlivens public spaces, serves as a catalyst for 8rowth, enriches community and civic
pride, and depicts meanin8 and historical links to the past and present community.
To be considered public art, artwork must be accessible or visible to the public.
Therefore, artwork may be either publicly or privately owned. Research data
indicates that residents acknowledse the value of fine artwork and feeL there should
be more public art in Dublin.
City of Dublin Pase 3 of 13
Heritase and Cultural Arts Lons-Ranse Plan Ausust 21,2001
Current Environment
The following aspects of art in public spaces currently exist in DubLin.
City Owned/Approved Artworks
1)
2)
3)
4)
Civic Center public art pieces: Gaia, Gait, and new commission for courtyard.
Artworks at Stagecoach, Alamo Creek, Mape Memorial and Kotb Parks through
the Art in the Parks program.
The 2000-2005 Capital Improvement Program includes three significant art in
public spaces projects: Freeway Underpass Art Project, Street Banner Art
Project and Bus Shelter Art Project.
The new Dublin Library includes three works of art: stained glass built into the
rotunda, two metal sculptures flanking the entrance and a mural in the
children's area.
Art in Private Developments
1)
Four private developments have included public art as part of development
design and it is anticipated that other developers wit[ follow suit.
Other Opportunities for Viewing of Art in the City of Dublin
1)
2)
3)
4)
Loaned artwork located on the Civic Center grounds include two large metal
sculptures: Sisyphus and Steel Water Color #99.
Display cases and wall display areas are available for exhibitions at the Civic
Center, Dublin Heritage Center, Dublin Senior Center and the Dublin Library.
Dublin Unified School District displays student art at the District Offices and
the High School.
Several Local businesses arrange privately to show artwork of local artists.
Objectives
1)
2)
3)
4)
Encourage design of development projects to include art into the public
buildings and public spaces of the community.
a. Revise/amend the Public Art Policy to identify alternate funding sources
and.approvaL processes for public art.
Develop a Public Art Master Plan to identify opportunities and funding sources
for art throughout the City.
Complete the public art projects included in the 2000-2005 Capital
Improvement Program.
Work with the Dublin Fine Arts Foundation to further the Art in the Parks
program.
City of Dublin Page 4 of 13
Heritage and Cultural Arts Long-Range PLan August 21, 2001
II.
5)
a. Expand the Art in the Parks program into Shannon, EmeraLd GLen and Ted
FairfieLd Parks.
b. For future City Parks, include an art consultant in the initial planning stages
to insure that art is incorporated in the park design and that fundin~ is
avaiLabLe.
Provide opportunities for temporary displays of public art.
a. Pursue development of secure display areas.
b. Encourage cooperative efforts with DubLin SchooLs, DubLin Library, DubLin
Fine Arts Foundation, DubLin Partners in Education (DPIE) and other
interested parties to create and display temporary exhibitions of public art.
Develop programs and partnerships to support a broad spectrum of
cultural arts and historical interests within the community.
Rationale
Part.icipation in the City's festiva[s, Leisure classes and data from the Heritage and
CuLturaL Arts Assessment indicate that DubLin residents have an interest in a broad
spectrum of cuLturaL arts activities. Research identified residents' perceived need for
additional pro~rams' and events within the community. TraditionaLLy the City has
participated in partnerships to provide several aspects of heritage and cuLturaL arts
programmin~ and services. One aspect of this ~oaL is that those partnerships continue
and that new partnerships and coLLaborations be estab[ished to meet future needs.
Current Environment
Programs and partnerships currently in place include the fo[Lowing.
1)
2)
3)
4)
5)
6)
Community-wide special events include the St. Patrick's CeLebration and a new
event, Day on the GLen.
A summer concert series on five consecutive Friday evenings and in 2001
included a new event, A CLassicaL Affair at the Civic. The CLassicaL Affair event
consisted of classical music, refreshments, and an art exhibition spotlighting
Local artists.
Art in the Parks program partners the City with DubLin Fine Arts Foundation in
providing quality art in the City's parks.
Dublin Fine Arts Foundation provides for Long-term Loaned art at the Civic
Center.
Programs and services at the DubLin Heritage Center include tours provided by
Staff and volunteers for area school children (DUSD and the private schools)
and exhibitions featuring artifacts on Loan from DubLin Historical Preservation
Association and others.
CLasses for adults and children in dance, drama, and music through Dublin
Parks and Community Services Department Leisure CLasses.
City of Dublin Page 5 of 13
Heritage and Cultural Arts Long-Range Plan August 21, 2001
III.
7)
Art and dance classes at the Dublin Senior Center.
Classes offered by private enterprises such as the Dublin Theater Company and
private dance studios.
Objectives
1)
2)
3)
4)
In conjunction with the Parks and Community Services and Community
Development Departments, continue to explore opportunities for enhancement
of performance facilities in parks, recreation facilities and public places.
a. Investigate the feasibility of a Performing Arts Center.
b. Pursue construction of an outdoor amphitheater in Emerald Glen Park.
Continue to enhance and expand successful special events in the City.
a. Expand the cultural events of the City's existing~festivals to include juried
exhibitions, temporary installations of sculpture or "call to artists" to
create theme-based works.
b. In conjunction with Concerts at the Civic, pursue workshops with musicians
or before concert "talk with artists".
c. Assess and evaluate cultural events within the City.
d. Work with area art associations to enhance "Classical Affair at the Civic"
exhibition (or similar events).
Explore partnerships with the Dublin business community in promoting and/or
sponsoring programs and special events.
Explore new opportunities for cultural arts and historical programming.
a. Develop traveling exhibitions.
b. Investigate opportunities for providing a variety of culturally based
performances.
c. Investigate opportunities for performance Sponsorships.
Advance the hfstorfcai and cultural aspects oj: the Dublfn Herftage
Center.
Rationale
Focusing on the maintenance and dissemination of Dublin's history, the Dub[in
Heritage Center serves as a repository for historically significant artifacts as well as a
venue for exhibitions. In addition, the Old St. Raymond's Church provides the
community with a rental facility for family and community gatherings. Research
indicates that although residents acknowledge that the Heritage Center should be a
museum with history and art exhibitions and is an appropriate place for people to
gather for special events, there is interest in seeing history-related activities in the
Heritage Center.
City of Dub[in Page 6 of 13
Heritage and CuLtural Arts Long-Ran~e PLan August 21, 2001
Current Environment
Current proBrams and services at the Dub[in HeritaBe Center consist of the fo[[owins.
1)
2)
3)
4)
5)
6)
7)
Docent [ed tours of the facility hish[ishtin8 Dub[in history.
Use of Old St. Raymond's Church for private rentals.
Permanent museum exhibition featurin8 artifacts from Dublin's history in the
Murray Schoolhouse.
Periodic themed exhibitions in the sma[[ room of the Murray Schoolhouse.
City partnership with Dub[in Historical Preservation Association to provide
artifacts for the Schoolhouse Museum.
Burials in Dub[in Pioneer Cemetery.
Repository for historic fi[es and photosraphs.
Objectives
1)
2)
3)
4)
Enhance and expand the exhibitions at the Heritase Center museum.
a. Pursue quarterly exhibitions in the sma[[ room of the Murray Schoolhouse.
b. Support the upsradin8 and restoration of the Heritase Center collection.
c. Complete construction of a permanent storase bui[din8 on the Heritase
Center 8rounds.
d. Develop plans for documentation, certification and cata[osin8 of City
collections.
Develop plans for Historical District desisnation of Don[on Way makin8 certain
A[ami[[a Sprinss and Green Store are included.
Continue with restoration and preservation of the Dub[in Heritase Center.
a. Pursue installation of a fire suppression' system in Murray Schoolhouse and
Old St. Raymond's Church.
b. Renovate the floor and cei[in8 of the main room of the Murray Schoolhouse.
c. Investisate opportunities for 8rant fundins, e.8. National Park Service
Historic Preservation Grant, American Express, National Trust for Historic
Preservation.
d. Complete the Murray Schoolhouse Be[[ Tower Replacement Project and
encourase and support Dub[in Historical Preservation Association and Dub[in
Rotary Club in their fundraisin8 efforts.
Continue to encourase use of the Heritase Center for. historical and cultural
events/activities.
a. Host an annual historically based special event.
b. Promote the use of Old St. Raymond's Church as a venue for cu[tura[ arts
performances.
Develop cultural history classes and workshops.
City of Dub[in Pase 7 of 13
Heritase and Cultural Arts Lons-Ranse Plan Ausust 21,2001
IV.
5)
Continue to work with Dublin schools to ausment the history curriculum for the
K-12 student population.
a. Support and encourase tours of the Heritase Center by school 8roups.
b. Collaborate with Dublin Library to develop a resource library on Dublin
history.
c. Provide the Her[rase Center as a venue for student art exhibitions.
Provide consistent and ongoing arts education, activities and
programs for the youth of Dublin.
Rationale
The City of Dublin acknowledses the importance of its youth as evidenced by the
concentration of recreation p[annin8 for children and youth and family-oriented
special events. Durin8 the research conducted for the Plan, residents indicated that a
hish priority is placed upon providin8 arts and culture for children. A sisnificant
number asreed that quality cultural activities for children should take place both in
and out of the school se[tins. Enablin8 partnerships and collaborations between
Dublin schools and the City's arts, cultural and heritase orsanizations is one focus of
meetin8 this 8oat.
Current Environment
There is a lon8 list of prosrams and events presently provided for youth in Dublin.
Some are City based, some school based and some provided by non-profit
orsanizations or for-profit businesses. Below is a partial [istin8 of these opportunities.
l)
2)
3)
4)
5)
6)
7)
8)
9)
Parks and Community Services Department Leisure Classes which include
dance camps and dance classes, musical theater, photosraphy, cartoonin8 and
drawins.
Dublin Unified School District and private school prosrams includin8 art, drama
and photosraphy classes, FAME prosram (Fine Arts Mini Experience, a prosram
of fine arts and music conducted by volunteers in Dublin elementary schools),
school band and music classes and activities.
Youth activities sponsored by the City's Youth Advisory Committee: Dub Town
Jam, Youth Music Showcase, and Karaoke Nishts.
Past partnerships with Dublin Unified School District and Dublin Fine Arts
Foundation to provide artist in residence prosrams.
Church choirs and choruses.
Lion's Club student speech contest.
Dublin Library story time.
Dublin Theater Company ctasses and productions.
Private dance studios.
City of DubEn Pase 8 of 13
HeritaE~e and Cultural Arts Lons-Ranse Plan Ausust 21, :2001
Vo
10)
11)
Student art displays at the DUSD district office and the schools.
Women's Club of Dublin annual student art contest.
Objectives
1)
2)
3)
4)
Support the development of performin8 arts for youth and teens.
a. Provide venues for youth and teens to perform and participate.
Explore opportunities for exhibition space for youth artworks.
a. Work with Dublin schools, Dublin Library and other interested parties to
identify exhibition space for youth artworks.
Create partnerships and collaborations to explore opportunities to enhance arts
and prosrammins.
a. Work with Dublin schools, Dublin Fine Arts Foundation and other partners to
ensure and provide professional quality art education.
b.. Investisate and create opportunities for 8rant fundins, e.8. Tri-Valley
Community Fund, California Arts Council, National Endowment for the
Humanities, Lila Wallace-Readers Disest Funds.
c. Encourase opportunities for exchanse of art and cultural education
resources throush partnership with Dublin Sister City Association.
Continue to enhance the City of Dublin arts and cultural recreation classes and
prosrams.
a. Investisate opportunities for expanded after school and summer arts and
cultural prosrammins.
b. Investisate opportunities for a 8rant prosram for youth in cultural arts by
identifyin8 and disseminatin8 information on available 8rant resources.
Promote and market Dublin's heritage and cultural arts.
Rationale
Althoush data from the Heritase and Cultural Arts Assessment indicated that Dublin
residents team about the cuttural arts activities in the community throush the printed
media, specificatty from direct mai[in8 (the Recreation Activity Guide) and the
newspapers, twenty-six percent indicated that they found it dill[curt to find out about
cutturat events. Since research indicated that residents atso receive information from
broadcast media and the Interne[, in order to reach a broad sesment of the
community, a variety of media shoutd be used to promote heritase and cultural arts
activities.
Current Environment
The current heritase and cultural arts market[n8 and promotional environment
includes the followins.
City of Dub[in Pase 9 of 13
Heritase and Cutturat Arts Lons-Ranse Ptan Ausust 21, 2001
is
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
Dublin Parks and Community Services Department Activity Guide, which
mailed quarterly to every Dublin household.
City of Dublin website.
Newspaper coverage.
"Here Comes the Guide" website advertising OLd St. Raymond's Church.
Cable te[evision coverage.
Heritage Center Usting in "PLaces to Go", Pacific BeLl SMART pages.
Heritage and CuLturaL Arts Brochure.
Direct MaiLing.
Word of mouth.
FLyers.
Street Banner across San Ramon. Road.
Objectives
1)
2)
3)
4)
Promote heritage and cultural arts through print media.
a. Work with Local and regional newspapers to increase Local/regional
coverage of heritage and cultural arts.
b. Increase coverage in the Parks and Community Services Department Activity
Guide.
c. Maintain the Heritage and Cultural Arts Brochure.
d. Develop a self-tour map of art and history in Dublin.
Promote heritage and cultural arts through the Internet.
a. Maintain a calendar of heritage and cultural arts activities and information
~on the city's website.
b. Work with other area websites (Dublin Chamber of Commerce, Tri-VaLLey
Convention and Visitors Bureau, Dublin Unified School District, etc.) to
incorporate heritage and cultural arts activities.
c. Investigate the possibility of developing a heritage and cultural arts
multimedia web page.
Promote heritage and cultural arts through broadcast media.
a. Work with Community Television (CTV) to expand coverage of heritage and
cultural arts activities.
b. Identify other opportunities to promote heritage and cultural arts activities
through the broadcast media.
Explore additional promotional and marketing opportunities.
a. Work with Dublin Chamber of Commerce, Tri-VaLkey Convention and Visitors
Bureau, Dublin Unified School District and other civic/social association
newsletters to promote heritage and cultural arts activities.
City of Dub[in' Page 10 of 13
Heritage and Cultural Arts Long-Range Plan August 21, 2001
5) DeveLop a recognizable heritage and cultural arts logo.
IMPLEMENTATION OF THE PLAN
The Heritage and Cultural Arts Long-Range PLan represents an ambitious plan. The PLan
however, reflects the desire of the residents of Dublin to maintain the historical resources in
the community and expand upon the cultural resources and opportunities available to the
community. The successful implementation of the PLan is contingent upon ongoing funding
as well as support from the Dublin City Council, the Heritage and Cultural Arts Commission
and Staff in cooperation with non-profit organizations, such as Dublin Fine Arts Foundation
and Dublin Historical Preservation Association, and the Dublin schools. The support of Dublin
residents and the development community wi[[ also be necessary to implement the PLan.
The first step in the implementation of the plan was accomplished with the adoption of the
Fiscal Year 2001-2002 Budget and Financial PLan. As part of the budget, funding was
included for additional staff, consultant services, capita[ projects, and requests from
community groups (Dublin Fine Arts Foundation, Tri-vaJLey Phi[harmonic). With a full-time
Recreation Supervisor devoted to heritage and cultural arts, and with the addition of a part-
time Heritage Center Director and the services of a contract art consuJtant, it is anticipated
that the objectives related to the following goals can be implemented during Fiscal Year
2001-2002.
Jo
II.
Create more art in the public spaces in Dublin.
1) Encourage design of development projects to include art into the public
buildings and public spaces of the community.
a. Revise/amend the Public Art Policy to identify alternate funding sources
and approval processes for public art.
2) Develop a Public Art Master PLan to identify opportunities and funding sources
for art throughout the City.
3) Complete the public art projects included in the 2000-2005 Capital
Improvement Program.
4) Work with the Dublin Fine Arts Foundation to further the Art in the Parks
program.
a. Expand the Art in the Parks program into Shannon, Emerald Glen and Ted
Fairfield Parks.
5) Provide opportunities for temporary displays of public art.
a. Encourage cooperative efforts with Dub[in Schools, Dublin Library, Dub[in
Fine Arts Foundation, Dub[in Partners in Education (DPIE) and other
interested parties to create and display temporary exhibitions of public art.
Develop programs and partnerships to support a broad spectrum of cultural arts and
historical interest within the community.
City of Dublin Page 11 of 13
Heritage and Cultural Arts Long-Range PLan August 21, 2001
III.
¸IV.
1) In conjunction with the Parks and Community Services and Community
development Departments, continue to explore opportunities for enhancement
of performance facilities in parks, recreation facilities and public places.
a. Investigate the feasibility of a Performing Arts Center.
2) Continue to enhance and expand successful special events in the City.
c. Assess and evaluate cu[turaL events within the City.
d. Work with area art associations to enhance "CLassical Affair at the Civic"
exhibition (or similar events).
3) Explore partnerships with the DubLin business community in promotinB and/or
sponsorinB proBrams and special events.
4) Explore new opportunities for cuLturaL arts and historical proBramming.
a. DeveLop trave[inB exhibitions.
Advance the historical and cultural aspects of the DubLin HeritaBe Center.
1) Enhance and expand the exhibitions at the HeritaBe Center museum.
a. Pursue quarterly exhibitions in the small room of the Murray schoolhouse.
bl Support the upBradin8 and restoratiOn of the HeritaBe Center collection.
c. CompLete construction of a permanent storaBe buiLdinB on the HeritaBe
Center 8rounds.
d. DeveLop p[ans for documentation, certification and cata[o8inB of City
coLLections.
2) Develop plans for Historical district desiBnation of DonLon Way makinB certain
A[ami[[a Springs and Green Store are included.
3) Continue with restoration and preservation of the Dub[in HeritaBe Center.
b. Renovate the floor and cei[inB of the main room of the Murray SchooLhouse.
d. Complete the Murray SchooLhouse BeLL Tower RepLacement Project and
encouraBe and support DubLin Historical Preservation Association and DubLin
Rotary CLub in their fundraisinB efforts.
4) Continue to encourage use of the HeritaBe Center for historical and cultural
events/activities.
b. Promote the use of OLd St. Raymond's Church as a venue for cultural arts
performances.
5) Continue to work with Dublin SchooLs to auBment the history curriculum for the
K-12 student population.
a. Support and encouraBe tours of the HeritaBe Center by school groups.
c. Provide the HeritaBe Center as a venue for student art exhibitions.
Provide consistent and on8oin8 arts education, activities and proBrams for the youth
of DubLin.
1) Support the development of performing arts for youth and teens.
a. Provide venues for youth and teens to perform and participate.
City of Dub[in Page 12 of 13
Heritage and Cultural Arts Long-Range Plan August 21, 2001
2)
3)
Explore opportunities for exhibition space for youth artworks.
Create partnerships and collaborations to explore opportunities to enhance arts
and prosrammins.
a. Work with Dublin schools, DubLin Fine Arts Foundation and other partners to
ensure and provide professional quality art education.
c. Encourase opportunities for exchanse of art and cultural education
resources throush partnership with DubLin Sister City Association.
Continue to enhance the City of DubLin arts and cultural recreation classes and
prosrams.
a. Investisate opportunities for expanded after school and summer arts and
cultural prosrammins.
Promote and market Dublin's heritage and cultural arts.
1)
2)
Promote heritase and cultural arts throush print media.
a. Work with local and resiona[ newspapers to inCrease iocal/resionaL
coverase of heritase and cultural arts.
b. Increase coverase in the Parks and Community Services Department Activity
Guide.
c. Maintain the Heritase and Cultural Arts Brochure
Promote heritase and cultural arts throush broadcast media.
a. Work with Community Television (CTV) to expand coverase of heritase and
cultural arts activities.
It is anticipated that a number of the remainin8 8oaLs and objectives will be pursued as
opportunities arise. For example, as development proposals come forth, they will be
reviewed to determine if there is an appropriate location for public art. New opportunities
for cultural arts and historical prosrammin8 and enhancement of arts and cultural recreation
classes and prosrams for youth will be resularLy pursued. Further, additional promotional
and marketin8 opportunities for heritase and cultural arts will be continually explored.
The Heritase and CuLturaL Arts Lons-Ranse Plan is a multi-year plan, which will be reviewed
annually and updated to reflect chansin8 conditions. The outcome of a number of the
objectives undertaken in Fiscal Year 2001-2002, in particular the Public Art PoLicy, Public Art
Master Plan, Donlon Way Historic'District and Performin8 Arts Center Study, may have an
effect on implementation of the plan for future years. Community response to the plan wiLL
also be a key factor in the implementation of the plan in futu[e years. Thus, the
ImpLementation Plan included as part of the Heritase and CuLtural Arts Lons-Ranse Plan only
addresses implementation stratesies for the first year. As part of the annual 8oais and
objectives and budset process, implementation stratesies for the upcomin8 year will be
developed.
City of Dublin Pase 13 of 13
Heritase and Cultural Arts Lon~-Ranse Plan Ausust 21,2001