HomeMy WebLinkAbout3.2 - 3476 Small Business Saturday 2020
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STAFF REPORT
CITY COUNCIL
DATE: November 17, 2020
TO: Honorable Mayor and City Councilmembers
FROM:
Linda Smith, City Manager
SUBJECT:
Proclamation in Recognition of Small Business Saturday (November 28,
2020) and Report on Holiday Shop Local Campaign
Prepared by: Suzanne Iarla, Management Analyst II
EXECUTIVE SUMMARY:
The City Council will consider proclaiming November 28, 2020, as Small Business
Saturday in Dublin. Additionally, the City Council will receive an update on the 2020
Holiday Shop Local Campaign.
STAFF RECOMMENDATION:
Present the proclamation and receive the report on the 2020 Holiday Shop Local
Campaign.
FINANCIAL IMPACT:
None.
DESCRIPTION:
Small Business Saturday Proclamation
The national Small Business Saturday campaign was founded by American Express in
2010 to encourage people to support small, local businesses. The event traditionally
takes place on the Saturday following Thanksgiving and “Black Friday,” known as the
first day of the busy holiday shopping season. However, this year, instead of focusing
on a single date, the American Express Shop Small campaign message is aimed to
remind customers to support small businesses this holiday season and all year long.
Representative(s) for the Dublin Chamber of Commerce (Chamber) are available to
accept the proclamation on behalf of all local small businesses.
2020 Holiday Shop Local Campaign
Staff is working in partnership with the Chamber on a marketing campaign to encourage
people to shop locally. Businesses will be provided with a download-able toolkit with
ideas to promote their business and engage with the Discover Dublin page on
Facebook. The Discover Dublin page (a joint effort by the City and Chamber) will also
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feature 12 days of gift-giving ideas that can be purchased in Dublin. This campaign will
run from December 2-13, 2020. It is worth noting that this year's “Decorate Dublin”
holiday contest as part of the year-round “Discover Dublin” effort is not being held this
year due to COVID-19. Instead, efforts will be focused on a marketing campaign to
encourage community members to shop locally.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
None.
ATTACHMENTS:
1. Small Business Saturday Proclamation
A PROCLAMATION OF THE CITY COUNCIL
CITY OF DUBLIN, CALIFORNIA
“Small Business Saturday”
November 28, 2020
WHEREAS, the City of Dublin believes that small businesses are the backbone of our economy and the glue that holds
communities together. According to the United States Small Business Administration, there are over 30 million small
businesses in the United States; and
WHEREAS, small businesses create nearly two out of three jobs in our national economy; and
WHEREAS, the City of Dublin supports our local businesses that create jobs, spur economic growth, boost our local
economy, and preserve our neighborhoods; and
WHEREAS, advocacy groups and public and private organizations across the country have endorsed the Saturday
after Thanksgiving as Small Business Saturday; and
NOW, THEREFORE, BE IT RESOLVED that the Dublin City Council does hereby proclaim November 28, 2020,
as “Small Business Saturday” and urges the residents of this community, and communities across the country to
support small businesses and merchants on Small Business Saturday and throughout the year.
DATED: November 17, 2020
Mayor David G. Haubert Vice Mayor Arun Goel
Councilmember Melissa Hernandez Councilmember Jean Josey Councilmember Shawn Kumagai