HomeMy WebLinkAboutItem 3.3 Dublin Pride-Integrity Program
CITY CLERK
File # D[[]~Q]-m..
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: September 5, 2006
SUBJECT:
Presentation ofthe Dublin Pride-Integrity In Action Program
Report Prepared by Joni Pattillo, Assistant City Manager
ATTACHMENTS:
1)
Letter from the Co-Chair, Tim Sbranti of Dublin Pride-
Integrity in Action Program
Dublin Pride-Integrity in Action - A Community Outreach
Program Document
2)
RECOMMENDATION:
1)
2)
Receive and accept the report
Direct Staffto bring back Proposed Strategies on the City's
Participation in the Dublin Pride-Integrity in Action Program
or supply Staffwith additional direction
FINANCIAL STATEMENT:
None at this time
DESCRIPTION: The two Co-Chairs of the Dublin Pride - Integrity in Action
committee, Tim Sbranti and Kendall Cooper will be making a presentation to the City Council on the
program that has been developed by this committee. The Dublin Pride - Integrity in Action program was
designed to promote established character traits on a citywide basis, and is being launched in the Dublin
Unified School District this September. Although it is being launched in the Dublin public schools, this is
envisioned as a community-wide program.
The make up of the Dublin Pride - Integrity in Action committee consists of Mayor Lockhart,
Councilmember Hildenbrand, various representatives from the Dublin Unified School District, local
service organizations, community members, the business community, and the faith community. Over the
next several months, the Dublin Pride - Integrity in Action committee will be approaching governmental
agencies, private schools, local service organizations, community members, the Chamber of Commerce,
and the faith community to determine ways that would facilitate active participation in the program.
Recommendation: Staff recommends that City Council receive and accept the report and direct Staff to
bring back proposed strategies on City's participation in the Dublin Pride - Integrity in Action program or
supply Staff with additional direction.
COPIES TO: Tim Sbranti
Kendall Cooper
I D1 \
b
ITEM NO. n
G:\JONI\9-S-06 AS Dublin Pride Integrity.DOC
G
I fr.() I l
August 28, 2006
Dear Mayor Lockhart and Members of the Dublin City Council:
I am writing to ask for an opportunity at your September 5th meeting to present the
Dublin Pride - Integrity in Action program to the City Council.
The Dublin Pride - Integrity in Action committee was designed to promote established
character traits on a citywide basis, and is being launched publicly in the Dublin Unified
School District this September. Although it is being launched in our public schools, this
is envisioned as a community-wide program that simply starts with the public schools,
and not as strictly a school-based program. Some of our neighboring cities in the Tri-
Valley and other cities throughout the country are participating in similar efforts to
promote and create civic unity through the promotion of positive character traits
community-wide. This has the potential to be a great opportunity for unique partnerships
Mayor Lockhart and Councilmember Hildenbrand serve on our committee, in addition to
various representatives from the Dublin Unified School District, local service
organizations, community members, the business community, and the faith community.
In addition, over 700 residents have already been involved by participating in a survey
designed to identify the traits our community values the most. This has helped make the
program unique to Dublin.
Thus far, every teacher in every classroom in the Dublin Unified School District has
posters that reflect the "trait of the month." These traits will be promoted regularly with
students, while informational cards, magnets, and bookmarks are being handed out in
classrooms, at "Back to School Nights", and at the Day on the Glen Festival. Banners are
also being put up in visible places at all Dublin public schools.
Now that the program has formally started in the Dublin Unified School District, the
committee is working on broadening it to our city's private schools. Over the next couple
of months, the Dublin Pride - Integrity in Action committee will also be approaching
local service organizations, community members, the Chamber of Commerce, and the
faith community to determine ways that they can formally participate.
At this time, we are requesting that the Dublin City Council determine ways that the City
of Dublin can sponsor, promote, fund, and/or participate in the program. I have included
more detailed information about the program with this letter, and I can be reached at
(925) 858-5303 if you have any questions. Thank you for your consideration.
Sincerely,
Y~~J'
Tim Sbranti
Co-Chair, Dublin Pride - Integrity in Action
I ,,~..-
;: / <:,.J
ATTACHMENT 1
I
I
I
I
I
I
I
I
I
I
I
I
,I
I
I
I
I
I
I
~4Jl \
A Community Outreach Program
Sponsored by
The City of Dublin and The Dublin Unified School District
ATTACHMENT 2
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
6~11
is for integrity + is for who I am = am integrity
can make a difference in the world
is the center of pride.
The theme for the new Dublin Pride character-based awareness campaign is IIlntegrity in Actionll,
The campaign identity will be built around the letter IIi". I is for Integrity. I is for who I am. I is also
at the center of the word "Pride", In a play on words, the "action" comes from motivating each
individual to take it upon themselves to make a difference by embodying the word integrity.
The "i" in the proposed logo creates a character that represents an individual shining with pride -
an example of who we all can be. The "halo" of "i's" shining around the head of the character
represents a consciousness of the individuals in the community that will benefit from the awareness
of one individual.
Visually, it becomes a recognizable icon symbolic of the campaign. It can be used as part of the
word "Integrity" as well as a stand-alone graphic element. The design will carry through and will give
the entire campaign an identity with instant recognition. To create community awareness and
support, the campaign will include banners, signage, t-shirts and other items that can be given out
at school registrations, back-to-school nights and other city events such as Day on the Glen,
5t. Patrick's Day Festival, as well as on web sites, recognition awards, etc.
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
L\~ \ \
Dublin Pride's Integrity in Action campaign will consist of the following elements
for the upcoming year:
District-wide Elementary and Middle School Program
Community Awareness
Awards Recognition Program
The program will hopefully be implemented in our district's elementary schools for the
upcoming year, with every teacher at every school site promoting the monthly character traits and
building on the theme of individual responsibility.
Monthly lesson plans will be centered on positive character traits:
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
1 am Responsible
1 am Respectful
1 am Caring
1 am Giving
1 have a Positive Attitude
1 am Trustworthy
1 am Cooperative
1 do My Best
1 am Honest
1 have Self-Discipline
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
S~l \
7 all day visits throughout the year
Align with themes for the whole city
Start with Respect and Responsibility
Introduce tools and strategies
Make school commitments
Whole school involved
Parents and City Services invited
Teach transition to middle school
All Dublin 5th graders must attend
Team building and skill building
Create expectations for middle school
Involve the community
All teachers and staff know and use tools
Positive discipline and rules alignment
Consequence alignment related to themes
Integrating in curriculum and everyday life
Create expectations for all students
Train 30 students in each school
Create a culture of Respect, using
these students as leaders
Train students and parents in
conflict resolution
Encourage involvement city and
community events
Teach tools
Positive discipline
Forum for parents to support each other
Create clear expectations
The most effective character education programs are those
constantly reinforced in every classroom district-wide. Laminated signs
will be made every month for every classroom with the
featured character trait of the month. Teachers would then make sure to direct students' attention
to the trait of the month and give age-appropriate examples for the students on how their actions
in the classroom can help them emulate the desired trait.
The goal is that at every school's monthly staff meeting, the principal will review the upcoming
trait of the month and that there can be brief discussion on how that trait can best be promoted by
individual teachers and on a school-wide basis.
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
Lo'b t \
To gain visibility in the community, it will be important to create an awareness of the
Dublin Pride - Integrity in Action theme. Banners, signage and other items in front of
every school in the district, the Dublin Public Library, the Dublin Senior Center and
Emerald Glen Park will help raise community awareness and be a foundation for future
city-wide campaigns,
The Chamber of Commerce will
also be likely to engage the business
community once the visibility has
been increased from the city and
the school district. Local service
organizations will do the same, but
the district and the city need to
ta ke the lead,
~1".'j"ji';J
j...,',_~ " .' __.";;'1'/
w
The City of Dublin Citizen of the Year nomination and selection process could be modified
to include elements of the Integrity in Action campaign. The details of this, as well as any
other city-wide/district-wide recognition programs for students and/or adults for Dublin
Pride will need to be discussed more thoroughly once the committee reconvenes in the fall,
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
~~ 1\
~ I I r-~---
I--- I
ltem ASI#: Quantity TotatCo.st
2' x 6' 3 color Banner 8 $1,079,58
White T-shirt 3 Color imprint ? $3.61
Gatorboard Wall mount- 6" x
10" laminated sign ? $28,35
Lightpost Banners - 3 Color imprint,
Sunbrella material 4 sets of 100
--
~- Black Baseball cap - 2 color Loqo 100 $345
Water Bottles 2 location 3
color imprint 30111 1500 .95/$1425
Magnets - Rectangular with
Full 3 color Logo 1000 ,36 / $364,50
~--
--
Key Chain - 2 Color "I" Loqo 1500 .71/$1053
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
15~ II
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
UJ
8 ~ ~'
,J ~'"
~ A......... f"
t"\.. .,'
1-'01' "',
...- '
Z ~ ''>,.
!' '1'~
~ '"-'" I ' ,
~ . ',,'.'
~ .2:~'z ",. ,.;,:
1""'\ ~.::
~ r-".......
i ' ............
'~/!! \
,.".,.,,\1 f \
,'~
r." "
;.'~ ", '"
"~", ','r'"
'-/,;71 \
., ',-'
.,~
I
I
(.L)
,.--
{ -
r","
:l.
).. ... , .
,~
:: ,-,,1
A"",,'
f',""l;'
- ~
t, ".
/f1A", "
I ' '
:\ ' :
, '"," ,i '
, '.
ZlJ, ~
' ,-'
f:,~"'r",',,",",,'
~ .,.._,-
i '-'f;'.-'
\.:'< F ":.<'
. . . ,
t~;. '~
" " ,:,': ""'V'" ,',
"~' . ".'
. . .' - ..
'. .", .,'.' .'""..,'
....., 1IIIIIIIlII"
0~1\
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
IOrJbl\
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
DUBLIN
PRIDE
DUBLIN PRIDE
TEGRITY
in/itO~<'f? . ....
.
In
,
\f\tegrity in action
I \~ 1\