HomeMy WebLinkAboutItem 8.4 Red Ribbon Week Banner Design
CITY CLERK
File # DBI5]~-~lQ]
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: September 5, 2006
SUBJECT:
Selection of Red Ribbon Week Banner Design '\I\A;~J/
Report Prepared by Val Guzman, Community Safety Assistant V 'V ~
ATTACHMENTS:
1-3) Initial Banner Designs
4) Red Ribbon Slogans
RECOMMENDATION:
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FINANCIAL STATEMENT:
Select the Preferred Banner Design and the Desired Drug Prevention
Slogan to be Added to the Banner
$5,230 is available in the Capital Improvement Program (CIP)
budget for the Red Ribbon Week Banners
DESCRIPTION:
Red Ribbon week began in California in 1986 as a statewide effort to honor Drug Enforcement Agent
Enrique Camarena, who was murdered while working on an undercover assignment in Mexico. In 1988,
Red Ribbon Week became part of a nationwide anti-drug campaign, and it now officially takes places
every October 23 thru October 31. The City of Dublin has participated in Red Ribbon Week for the last
fifteen years.
The Dublin City Council has elected to further support Red Ribbon Week by including it in the City's
banner series. This year, the City has made $5,230 available in the CIP to design and purchase 40
banners, 37 of which will be displayed from October 7 thru October 31 on streets that traverse the City
from north to south (San Ramon Road, Village Parkway, Dougherty, Hacienda, and Tassajara). They will
also be exhibited on Amador Boulevard.
Attachments 1-3 depict three banner designs, and Attachment 4 lists nine short slogans which represent
the meaning of Red Ribbon Week. Council may select one of the slogans, or Council may create one that
fits the artwork. Eight of the slogans were taken from recent Red Ribbon Week product catalogs, which
advertise catch-phrases promoted through the years.
RECOMMENDATION: Staff recommends that the City Council select the preferred banner design and
the desired drug prevention slogan to be added to the banner.
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G:\Crime Prevention\Red Ribbon\Banner 2006 Agenda Statement.doc
RED
RIBBON
WEEK
October 23-31
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ATTACHMENT 1
ATTACHMENT 2
ATTACHMENT 3
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Red Ribbon Week -- Banner Sloqans
. Our Pledge to be a drug free Dublin
. Pledge to be Drug Free
. Drug Free
. Live Drug Free
. Don't Do Drugs
. Drugs Destroy Dreams
. Say No to Drugs!
· Choose to be Drug-Free
. Hugs not Drugs
ATTACHMENT 4