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Home My WebLink AboutItem 7.1 H&CA Assessment CITY CLERK File # 0910-80 AG ENDA STATEMENT CITY COUNCIL MEETING DATE: April 4, 2000 SUBJECT: ATTACHMENTS: RECOMMENDATION: FINANCIAL STATEMENT: Dublin Heritage and Cultural Arts Assessment Report Prepared by Bonnie Leonard, Recreation Supervisor 1. Draft Public Telephone Survey ~Provide Input on Draft Survey None DESCRIPTION: At the October 19 meeting the City Council approved a proposal for design of a community-wide assessment of art and heritage programming. A Request for Proposals was sent to qualified consulting firms and AMS Planning and Research was awarded the contract. The community- wide assessment of heritage and cultural arts is being conducted using two assessment methods: Focused Discussion Groups and a Random Digital Dial Sample Survey of 400 households. Included in the assessment is an examination of existing programs such as Art in the Parks, Art in the Schools, Public Art Policy, and the programs, use and physical space of the Heritage Center. With the information garnered from the assessment, the Heritage and Cultural Arts Commission will develop a long-term plan for heritage and cultural arts programming. The first phase of the assessment, the Focused Discussion Groups, was conducted in early March. Five Focused Discussion Group meetings were held and each group focused on a theme related to heritage and cultural arts. The five themes were: · Youth and the Arts · Programming for Heritage and Cultural Arts · The Heritage Center and Its Partners · Public Art · Support for the Arts and Heritage and Cultural Arts The average attendance per focus group meeting was eight. Data produced from the discussions was used as a basis for creating the Random Digital Dial Survey, which is the second phase of the assessment. The Random Digital Dial Sample Survey consists of telephone interviews conducted with 400 randomly selected Dublin households. A sample size of 400 will yield a margin of error of five percentage points at the 95 percent confidence level. Each interview averages between 10 and 15 minutes. G:fhcac/council/44hcacassessment.doc COPIES TO: AraS Planning & Research Lynne Baer ITEM NO. Attachment 1 is the draft Public Telephone Survey. The telephone survey is scheduled for the second week in April. The survey was reviewed by the Heritage and Cultural Arts Commission and approved with the proviso that the consultant review and consider the following suggestions: · INTRODUCTION - Strike the term "We're not selling anything today..." · QUESTION #16 - Add the following statement, "The City of Dublin should provide a more varied art and cultural experience". · QUESTION #2lB - Eliminate Alaska Native and add a category reflecting persons of Middle Eastern descent. · QUESTION #21D - Change the category "1 to 6" to read "6 and under". · QUESTION #21H - "What is your home ZIP Code?" should be asked in the introduction, thus eliminating any non-residents from the survey. Additionally, the Commission recommended the addition of the following questions. · Where do you get your information on events held in Dublin? · In one word or a short phrase, how would you describe Dublin? · What is your employment status (working, retired, etc.)? The Commission also recommended that the interviewer should make notes of interviewee comments and these notes should be included in the final report. Lastly, the Commission expressed concern about the advisability of Heritage and Cultural Arts Commissioners and members of the City Council participating as interviewees in the Random Digital Dial Survey. AMS Planning and Research has received a copy of the Commission's concerns and will address the comments along with any generated by the City Council. It is the recommendation of Staff that the City Council review and provide input on draft Public Telephone Survey.- -2- CITY OF DUBLIN PUBLIC TELEPHONE SURVEY SAMPLING FRAME SAMPLE N=400 City of Dublin Residents SOURCE OF SAMPLE RDD Sample from Survey Sampling, Inc. ELIGIBILITY: Adults, Age 18+ SURVEY INSTRUMENT [INTRODUCTION] Hello, my name is and I'm conducting a short public opinion survey for the City of Dublin about arts, culture and heritage activities in the City. We're not selling anything today, but would like to ask for your cooperation with a bona fide survey. Again, this call is for research purposes only and does not involve sales or fund-raising of any kind. May I speak with someone over 18 years of age? [REPEAT INTRODUCTION, IF NECESSARY.] The survey takes about 15 minutes, and I can assure you that your answers will remain confidential. May I please ask you some questions? Thank you! Arts and cultural activities include attending live performances of music, dance or theater, visiting museums and galleries, or creating art yourself, such as painting, writing poetry or playing a musical instrument. Would you say that you are [READLIST AND RECORD ANSWER] in arts and cultural activities? Very 1 2 .3 4 .5 99 [VOL~] Would you say that arts and cultural activit!.es play m,nor role, or no role at all in your life? ~ -- ' :i Fi -;('Majo[ r~ie~? -1 ?";.....;Minb~' ~01e ....... 2 ..'' .~'No role at all 3 [VOLLrblTEER .E~),, ] ~-. D~Refused 99 With the exception of elemen~, mid~l~j ~r-hig~ school pe~ormances, did YOU go to a [~ ~ ~OT.~T~ cluing'the last 1'2 months? L~ve jazz p ~ YES ~ A. 1 2 B. 1 .... 2 C. 1 2 D. 1 2 E. 1 2 F. Musical theater performance such as a Broadway show 1 2 G. Performance of folk or traditional dance from any culture 1 2 H. Stage play (without music) 1 2 I. Dance performance of any kind 1 2 J. Children's theater or special family program 1 2 DK/ Ref. 99 99 99 99 99 99 99 99 99 99 4. Altogether, about how many live professional performing arts events did you attend in the last 12 months? [A ROUGH ESTIMATE IS OK- DO NOT COUNT SCHOOL PERFORMANCES] Number ........... AMS Planning & Research A - 1 City of Dublin Market Research Public Survey o [VOL~] During the last 12 months, did YOU visit DK/Refused ? [READ LIST AND RECORD ANSWER] YES N.~O A. A science center or technology museum B. A natural history museum C. A history museum D. An art fair or festival E. A craft fair, exhibit or festival F. A historic park or monument G. An exhibit of modern art at an art museum or H. An festival or exhibit of ethnic or folk art I. An exhibit of traditional or historical art~ll~m art mu: J. An outdoor nature center or zoo,-- K. A children's museum 1. 2 ~*.. ~---! z . .. 6. Altogether, about how many museums and arts;a~d cultural attractions did you attend in last 12 months? IA ROUGH ESTIMA'i'E; IS OK - DO I~OT COUNT SCHOOL EVENTS] -- ;'";~ ' -;": ...."~'~': "'~qUmber ..... DK/Refused 7. Have you ever ,~ ND ROTATE LIST AND RECORD ANSWER] I~enter ou~roor 99 DK/ Ref. 1 2 99 1 2 99 1 2 99 1 2 99 99 1 2 99 1 2 99 1 2 99 1 2 99 1 2 99 99 the A. Visited the Dublin F B. Attended a summer concert at the Dublin Civic Center,,, C. Looked at an art exhibit at the Dublin Civic Center D. Spent time looking at Dublin's art in public places E. Attended a performance of the Dublin Theater Company F. Attended an arts program at the Shannon Community Center G. Attended the Dublin St. Patrick's Day festival H. Attended the Pasta Festival in Dublin, I. Attended the Dublin Heritage Fall Festival 99 DK/ YES N__O Ref. 1 ......... 2 99 I 2 99 1 2. 99 1 2 99 1 2 99 1 2 99 1. 2 99 .1 2 99 1 2 99 [IF Q7A THROUGH Q7F = "YES" - PROCEED WITH Q8. IF "NO" - SKIP TO EVENT ON THE UST] 8. About how many times in the past 12 months ? A. Visited the Dublin Hedtage Center B. Attended a summer outdoor concert at the Dublin Civic Center C. Looked at an art exhibit at the Dublin Civic Center,. D. Spent time looking at Dublin's art in public places E. Attended a performance of the Dublin Theater Company F. Attended an arts program at the Shannon Community Center FREQUENCY (write #) We're interested in learning about'your likes and dislikes for different types of activities, independent of what is actually offered in your area. Using a scale of 0 to 10, where 0 is stronqly dislike and 10 is stronqly like, how much do you like to attend ? [READ AND ROTATE] A. Live jazz performances B. Live country or popular music concerts. C. Live classical music concerts such as a symphony or recital STRONGLY STRONGLY DK/ DISLIKE LIK__E REF._.:. 0-- 1--2--3~4---5 6 7m 8-- 9- 10 99 0~1~2~3--4---5 6 .....7-- 8-- 9- 10 99 0-- 1--2~3~4---5---- 6 7--8--9-10 99 AMS Planning & Research A - 2 City of Dublin Market Research Public Survey D. Live concerts of folk, gospel or traditional music of any culture ,, E. Live opera performances F. Musical theater performances such as a Broadway show G. Stage plays (without music) H. Dance performances of any kind I. Children's theater or special family programs 0--1--2--3--4--5-- 6--7 · ,0--1--2--3--4--5-- 6--7 8--9- 10 99 8--9-10 99 6--7 8--9-10 99 6--7 8-- 9- 10 99 5--6--7 8--9-10 99 ,0-- 6--7 8-- 9- 10 99 10. Again, we're interested in learning about activities, independent of what is actually offered in 0 is stronqly dislike and 10 is stronql¥ like, ~uch [READ AND ROTATE, REPEAT SCALE AS NECESS~.'.R'~]-':'..-,~. :-. for different types of rea. Using a scale of 0 to 10, where like to attend ? STRONGL~ STRONGLY A. Science centers or technology m:[~'eums---- ~"0.--1--2--3--4--5--6--7 8--9- 10 B. Natural history museums ' .0~--1--2--3--4--5 6--7 8--9- 10 C. History museums ':':~". . ~': i~:0'1--2--3--4--5--6--7 8--9- 10 D. Ad fairs or festivals ~" 0--1--2--3--~5-- 6--7 8--9-10 E. Craft fairs, exhibits ~~ 0--1--2--3--~5 6--7, 8--9-10 F. Historic pa~s or ~ments ~ ~, 0--1--2--3--~5--6--7 8--9- 10 G. Exhibits of moder~t an a~ ~eum or galle~ ~ ~ 0--1--2--3--4--5 6--7 8--9-10 99 H. Exhibits of traditional o~~aK at an ad museum or galle~ ~ 0--1--2--3--4--5 6 7. 8--9- 10 99 I. Outdoor nature centem orzoos 0--1--2--3--4--5 6--7 8--9-10 99 J. Children's museums 0--1--2--3--4--5--6 7 8--9-10 99 DF,/ 99 99 99 99 99 99 11. Other than arts and cultural activities, how do you spend your free time? [DO NOT READ, RECORD FIRST TWO RESPONSES] A. Attend sporting events 1 B. Going out to dinner .2 C. Read books or poetry for pleasure 3 D. Visit an amusement or theme park 4 E. Church or religious activities .5 F. Exercise or play sports .6 G. Do volunteer or chadty work 7 H. Home improvement activities 8 I. Take adult education classes 9 J. Watch an evening entertainment TV show or a movie on the VCR 10 K. Go to the movies 11 L. Other 12 For your information, the Dublin Heritage Center is a City-owned historical park which comprises Old St Raymond's Church, the Old Murray Schoolhouse and the Pioneer Cemetery on Donlon Way. It is open for public visits and tours. 12. Before today, were you aware of the Dublin Heritage Center? [voL~] Yes No Dl~Refused 1 2 99 For your information, the Dublin Fine ArtS Foundation is a private non-profit foundation that supports the arts in Dublin by placing public art and temporary exhibitions in the Civic Center and other places in the community and arts projects in the schools. AMS Planning & Research A - 3 City of Dublin Market Research Public Survey 13. Before today, were you aware of the Dublin Fine Arts Foundation? Yes 1 No 2 No Opinion ~ 3 [VOLUNTEERED] Refused .~ 99 14. We would like to know your hkehhood of attend,ng some potb"nti~l.act,v,fles at the Dublin Heritage Center. Using a scale where 1 is Least Likely a~ 5 is Mc~kely, how likely would you be to attend ? [ROTATE THROUGH LIS~/~OW, REPEA~E AS NECESSARY] ~ ~ ~ ~T ~' MOST ^. Local historical exhibits ..........................................~....'~'~--- ~ ~ ~-- ~ B. Re-creation of an historic school room ..... ~........~1 ~ 2 3~ 4 5 99 C. Guided tours by interpreters in period dress~..~....~..-- ~.. '~1 .2~3... 4. 5 99 : ~' i" ...... '~ 1 ,2 3 4 5 99 D. Chamber concerts or music recitals ....................... : ............. ~ ~" 2~3 E. Historical craft demonstrations .... ~ ,~;, ,, ..'.'. .,. ........ :--,. .................. I . 4 .. 5 99 F. Children's Art Exhibits ............. ,-:..?.; ........ 3 ......... '..: ................. 1 ~ 2 3~ 4 5 99 *'; .... .. G. Play readings .....................q.:..';-~; ........ ,./. ...... "': ............... I 2~3 4 5 99 H. Lectures on historic topics .... ~:-~-~'~ .... ,, ...... ':~!~.i.:i:~,.~'.:.~ ................ 1 ~2 3------4 5 99 I. Fine art exhibits ....................... ;~ .................................... I 2~3. 4 5 99 d. Historical reenactme, nt.b.:'.'.:'.;f.'.~.....i'.;' ................................... 1 ~ 2 3 4 5 99 K. Weddings and Sp.e(i~] Events~,'!'~: ....... ~: .............................. 1 ~ 2 3-----4 5 99 L. Art classes ............?,.. .............. ['-:'i ....................................... I 2~3... 4.. 5 99 15. The Dublin Heritage Center is. op~i'to the public Tuesday through Thursday from 1PM to 4PM. We would I,ke to know ,f yoa~ould be more hkely to v,s,t the Her,tage Center ,f the open hours were changed to include evenings and weekends. For each set of hours, tell me if you 16. be more likely, less likely, or equally likely to visit the Center? More Less Equally DKI Likely Likely Likely Ref~ A. Weekday mornings 1 2 3 99 B. Weekdays in the afternoon 1 2 .... 3 99 C. Weekday evenings 1 2 3 99 D. Weekends during the morning 1 2 3 99 E. Weekends in the afternoon 1 2 3 99 F. Weekend evenings 1 2 3 99 Some people have made the following statements. For each one I read, tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree. [~O?^TE O~DFR] Strongly Somewhat Strongly DKI AGREE AGREE DISAGREE Ref. A. Dublin public schools should offer additional arts education in the curriculum .....................................1 2 3. 4 99 B. I would prefer to attend arts events in Dublin as opposed to going elsewhere ................................... 1 2. 3 4 99 C. I would attend arts and cultural events more often if they cost less ............................................. 1 2 3 4 99 D. I would attend more cultural events if they were available in Dublin .................................................. 1 2 3. 4 99 E. Dublin's arts and cultural offerings are a source of pride for our community ....................................... 1 .2. 3 4 99 F. Dublin needs to have more cultural events for my family to attend ................................................ 1 .2. 3 4 99 G. It is difficult to find out about arts and culture in Dublin ................................................................ 1 .2. 3. 4 99 Somewhat DISAGREE AMS Planning & Research A - 4 City of Dublin Market Research Public Survey H. The public art is a positive addition to the Dublin community .................................................. 1 I. Nobody really cares about the public art in Dublin ........................................................ i ....... 1 J. The Civic Center is a great location for outdoor concerts K. There should be more concerts in local community centers - L. I would attend more outdoor concerts if they were held in local M. There should be more public art throughout Dublin such on street medians ................. ~ ....... 1 -.~. .... N. There Should be more public participation in .... ~. ' -q .:..'i'¥=. x . 2'-::i;: (.7' ,-, choosing public art for Dubhn .......................... ' ....... ¥1 O. The City of Dublin should spend mo. re'm!Sney .... on community beautification ....... :. ........ :.~ ............ - .... 1 2 3 .4 99 3 4 99 3 .4 99 .4 99 3 .4 99 --2 3 .4 99 2 3 .4 99 2 3 .4 99 17. Do you think a portion of the eXiSti,gilOi:aI-''-:ii_::- ~-"}. '..._.r -- > 'ta~'dOll'ars should or should not be used to fund local arts and cultural p~ ~ ~1[~' ~ '~ Should ~ ~ ~' Should not · ~VOLT] DK/Refused 18. If you knew that these tax ~~or arts and cultural activities would be spent on [READ ANB~ROTATE EACH] would you be more likely, less likely, or equally likely to support the expenditure? [EO?ATg OKDER] A. Children's art education in the schools B. Children's art education outside the schools C. Adult art education programs D. Community festivals and celebrations E. Public art F. Heritage and historical programming G. Improving the Museum at the Dublin Heritage Center H. Concerts and other live performances Moro Likely 1 1 1 1 1 1 1 1 Less Equally Likely Likely 2 3 2 3 2 3 2 3 2 3 2 3 2 3 2 3 19. 1 2 99 20. DKI Ref.~. 99 99 99 99 99 99 99 99 If tax dollars were not available for arts and cultural activities, how should local arts and culture be funded? [ROTATE ORDER] Yes No DKI Ref. A. Corporate donations 1 2 99 B. Private donations and grants 1 2 99 C. User fees 1 2 99 [VOLUNTEERED] [IF 1 OR 3 PROCEED TO 21; IF 2 OR 99'SKIP TO QA.] Are you more likely, less likely, or equally likely to attend arts and cultural activities in the city of Dublin than other areas of the region? more likely. 1 equally likely. 2 less likely 3 DKJRefused 99 AMS Planning & Research A - 5 City of Dublin Market Research Public Survey 21. Why is that? [DO NOT READ - RECORD FIRST TWO RESPONSES] More Likely Close to home Near relatives Easy to get to , , Ease of parking ~.?'~ .... . Near work Safe area Location of activit~'m in~ested in Near friends '~' -c Near other activities I like'lo do -- Good restS.ts in Quality of th'e'~prograr~'and 'bxhibits [VOLUNTEERED] .~DK/RefQsed ---- · .~-f'ess Likely '?" "~ 5Far fr.q.m ,home-.~ ............... "=0nfar~iliar ~vith"the area 1 2 3 4 5 6 7 8 9 10 11 12 · '~ F~.to get to ;:;.D, iffiC~,]ty of parking · 'Far fr0~n work --'i '",-~:~ .U~'nsafe area :-:i' t,. ?Fm not interested in activities located there... ' ~)"Far from friends Far away from other activities I like to do No good restaurants in area Other [SPECIFY] Quality of the programs and exhibits [VOLUNTEERED] DK/Refused 3 4 5 6 7 8 9 10 11 12 99 And finally, we'd like a few facts about you. This information is strictly confidential. A. Are you: [~EAD] [VOLUNTEERED] Married or with a lifetime partner Single/never married Divomed or separated Widowed .. DK/Refused [VOLUNTEERED] Which of the following best describes your cultural or ethnic background? [R~AD] Alaska Native Asian/Pacific Islander Black/African American Hispanic/Latino origin White, not Hispanic American Indian/Native American Other DKJRefused C. Altogether, how many people live in your household, including yourself, and all other adults as well as children? [READ] [WRITE IN NLrMBER, ASK qc] [SKIP TO QD] [VOLUNTEERED] If more than one: One/self only DK/Refused 4 ,3 ,2 1 ,99 7 6 ,5 4 ,3 ,2 1 ,0 1 99 AMS Planning & Research A - 6 City of Dublin Market Research Public Survey Of these other people, how many are children ages [WRITE INNUMBER] I to 6: 7to 12 ,13 to 1; [VOL~] 99 E. What is the last level of school you completed? [READ] Fo Hi( ess) after h school ~, Bach~ tee,, '~;':" :Post. grad"u~ite- study [VOLUNTEERED] :~: DK~Refased What year were you born? [RECORD"ANS ..WER] ' ~, · J-;; ,' Year ............. [VOLtYtS*rEEREp] ..... .:',:- .: D'K/Refused ...... 99 Stop me when I reach thei~:~gq.,.ry'~at., includes your total annual household income. [READ] (Includes employment and oth~'f:~.~0urceT~ .of income, before taxes, for all members of your household) · -:- ~ ~', "~' [VOLUNTEERED] Less than $15,000 .......................................... 1 $15,000 to $24,999 ......................................... 2 $25,000 to $34,999 ......................................... 3 $35,000 to $49,999 ......................................... 4 $50,000 to $74,999 ......................................... 5 $75,000 to $99,999 ......................................... 6 $100,000 to $149,999 ..................................... 7 $150,000 or more ........................................... 8 DK/Refused .................................................. 99 -6 -5 4 3 2 1 -99 H. What is your home ZIP Code? I. [GENDER- BY OBSERVATION ONLY] Male 1 Female 2 DK/Refused -99 Thank you very much for your cooperation. Respondent # Date: Phone #: Time Started: Time Ended: Length of Interview: Interviewer: SupervisodEditor: AMS Planning & Research A - 7 915 D Street Petaluma, CA 94952-4030 707.778.8445 Fax 707.769.0329 http://ams-online.com CONNECTICUT Memo from Robert Bailey To: Dublin City Council Date: April 4, 2000 Message: Since October AMS has been conducting a community-wide assessment of arts, culture and heritage in Dublin. Two methods of analysis are being used, Focused Group Discussions and a Telephone Survey of 400 households. The group discussions were completed in March and we are in the process of finalizing the survey. AMS is pleased the Council will provide input to the survey. You have received from Bonnie Leonard the draft survey that was reviewed by the Commission. We will implement almost all of the recommendations of the Commission, as follows · We struck from the introduction the term "We are not selling anything." · We added to Q#16 another question: "The City of Dublin should provide more varied art and cultural experiences." In Q#21B, in inquiring about respondent's race/ethnicity, we added the choice "Middle Eastem descent." We did not strike "Alaska Native," because it is included in the US Census. · In Q#21D, we changed the age category from "1 to 6" to "6 and under" Although the Commission suggested that we strike "What is your home ZIP code" (Q#21H), we did not do it. It is necessary to ask this as a means of double checking that we are surveying respondents who live in the City of Dublin (Note that the sample has been selected using telephone listings for Dublin residents only.) · We have added a question probing where people receive information about events held in Dublin. We have not asked people to describe Dublin in one short phrase, for this is difficult to probe in the survey format being used. We have added the following question, "Do you have any additional comments regarding arts and culture in Dublin?" · We have added a question about employment/retirement status. MISSOURI CALIFORNIA Memo to San Ramon City Council Page 2 /lpr# 4, 2000 · We are concerned that the survey is getting too long. Our experience is that respondents tire after about 15 minutes and may refuse to continue. The survey now takes about 18 minutes to administer. We are working to condense some of the questions regarding opinions about various aspects of arts and culture in the city (e.g., Q# 16) and will pre-test the survey to ensure that we are obtaining complete responses. · The Commission has also suggested that interviewers make note of interviewee comments while surveys are conducted. Information will be collected regarding refusals and other situations but recording comments throughout the interview is not possible. Arrangements can be made for Commissioners, staff and City Council to "listen in" by telephone as the surveys are conducted. The Commission has also commented that members of both the Commission and the City Council should not take the survey. It is highly unlikely that a random dial would reach either group. If by chance you are contacted at home to participate in the survey, it would be best if you decline. Sincerely AMS Planning & Research