HomeMy WebLinkAboutItem 7.3 H&CA Assess ReportCITY CLERK FILE # 910-80
AGEN DA STATEMENT
CITY COUNCIL MEETING DATE: June 6, 2000
SUBJECT:
Heritage and Cultural Arts Assessment Final Report
Report Prepared by Bonnie Leonard, Recreation Supervisor
ATTACHMENTS:
1) Heritage and Cultural Arts Assessment Final Report
RECOMMENDATION:
1) Receive presentation from Staff and Consultant
2) Accept the Heritage and Cultural Arts Assessment Final Report
3) Direct Staffto prepare a long-range plan for heritage and cultural
arts programming
FINANCIAL STATEMENT:
Additional funds will be included in the Fiscal Year 2000-2001
Budget for preparation of the long-range plan.
DESCRIPTION: At the October 19, 1999 meeting the City Council approved a
proposal for design of a community-wide assessment of art and heritage programming. AMS Planning
and Research, national arts management consulting firm, was engaged to perform the assessment. The
assessment was conducted using two research techniques: a series of Focus Discussion Groups and a
Random Digit Dial Sample Survey. In February AMS consultants facilitated five 90-minute focus group
sessions. The focus group topics included:
Youth and the Arts
· Programming for Heritage and Cultural Arts
· The Heritage Center and Its Partners
· Public Art
· Support for the Arts and Heritage and Cultural Arts
A detailed summary of the focus group responses may be found in the Addendum, Section A, of the final
report.
In consultation with Project Manager Lynne Baer and City Staff, AMS developed the telephone survey.
The Survey instrument was approved by the City Council on April 4, 2000. Topics covered in the survey
included:
· Residents' participation in and preferences for performing, visual arts and heritage activities
· Interests in heritage and arts programs in Dublin
· Awareness of and support for the City's heritage and cultural efforts'
G:h*--Irtg Cult Art Comm\CouncilXheritageassessment66.doc
COPIES TO:
Heritage and Cultural Arts Commission
ITEM NO. ~
In order to complete the total of 400 interviews, over 700 telephone calls were made resulting in a 43.5%
response rate. Each interview consisted of 22 questions and averaged fifteen minutes. A copy of the
survey instrument may be found in the final report Addendum, Section B.
AMS analyzed the data received from the telephone survey using the total sample and a number of
subsets, including household characteristics (presence of children) and employment (retired vs. non-
retired). The survey results indicted that Dublin residents participate in a wide variety of cultural
performances and activities. There is a strong preference for outdoor, "gathering-type" activities:
concerts, (particularly country and popular music), fairs and festivals, historic parks and zoos. When
asked about attendance at events in Dublin, residents rated outdoor festivals highest.
The Heritage Center is recognized as a traditional gathering place and is seen as an appropriate location
for weddings and history-related events and activities. Potential Heritage Center activities residents
would most likely attend are history exhibits, a re-creation of a historic schoolroom, historical
reenactments and tours by interpreters in period dress. When asked about Heritage Center hours,
participants indicated that weekend afternoons and weekday evenings are most strongly preferred. Forty-
three percent of those asked supported spending tax dollars on improving the museum at the Heritage
Center, 31% supported spending tax dollars on heritage and historical programming.
Survey results indicate a strong preference for art and cultural events focused around children. Eighty-
five percent strongly or somewhat agree that there should be more arts education in the schools. Seventy-
seven percent strongly or somewhat agreed with the statement, "Dublin needs more cultural events for my
family to attend." Dublin residents' interest in activities for children became most apparent when asked
about particular programs to be funded by tax dollars. Fifty-eight percent indicated support for fimding
arts education in the schools while 49% would support funds used for arts education for children outside
the schools. A variety of family oriented activities including concerts, other live performances,
community festivals and celebrations were also perceived as events and programs worthy of supporting
with tax dollars.
Survey participants agreed that the arts and cultural offerings in Dublin are a source of pride for the
community. Although 70% of those questioned strongly agree or somewhat agree that there should be
more public art in Dublin, 81% strongly or somewhat agree that there should be more public participation
in choosing public art. Only 27% of survey participants support spending tax dollars on public art. It is
important to note, however, that 84% of those asked would be willing to support arts and cultural
activities with user fees.
It is apparent from the survey results that residents are most interested in activities and gathering type
events for families as well as events that are tied to community identity. Eighty percent of residents have
attended the St. Patrick's Day Festival and 57% attended the Pasta Festival. Location of events p[ays~an
important role in participants' attendance. Of those answering the survey, 82% strongly or sOmewhat
agreed with the statement, "I would attend more cultural events if they were available in Dublin." The
reasons that were provided for attending eVents in Dublin included, events are close to home, to support
civic pride, and for convenience.
-2-
In consultation with the Project Manager and using the results of the survey, the Heritage and Cultural
Arts Commission will develop a long-range plan for heritage and cultural arts programming. The plan
will be brought before the City Council at a future meeting.
It is the recommendation of Staff that the City Council:
1) Receive presentation from Staff and Consultant
2) Accept the Heritage and Cultural Arts Assessment Final Report
3) Direct Staff to develop a long-range plan for heritage and cultural arts programming.
7..
tag.e..
Ass..essment'
JUNE 6, 2000
!
AMS Planning & Research
' 9 l:5."D.'Street
Pktaluma, CA 9495'2
' 707..77'8~1.8.44.5
Heritage & Cultural Arts
Assessment
City of Dublin
EXECUTIVE SUMMARY
MAY 2000
AMS Planning & Research
915 D Street
Petaluma, CA 94952
707.778.8445
Methodology
Executive Summary
The City of Dublin hired AMS Planning & Research (AMS) in November 1999
to assess the culture, heritage and arts interests of Dublin residents. The purpose
of the assessment is to provide information to the City to assist with the
development of a community cultural plan.
AMS used two research techniques--focus group discussions and a telephone
survey--to gather input from Dublin residents about their interests in culture,
heritage and the arts. Throughout the progress of the assessment, the consultants
worked closely with Bonnie Leonard, Recreation Supervisor, Lynne Baer, the
City's arts advisor and with members of the newly appointed Heritage and
Cultural Arts Commission. At the outset of the study five aspects of Dublin's
cultural life were selected for analysis during the focus group discussions. The
topics chosen were Programs, Youth and Arts, Public Art, the Heritage Center
and Support for the Arts. City staff members and the Commission then worked to
recruit six to twelve participants for each focus group.
During February 2000 five 90 minutes focus group sessions were facilitated by
the consultants, who transcribed the results to USe in developing the telephone
survey.
Shortly thereafter the consultants worked closely with the City staff to develop
the telephone survey. Topics covered in the survey included residents'
participation in and preferences for performing, visual arts and heritage activities,
their interests in arts and heritage programs in Dublin, awareness of, and support
for the city's cultural and heritage efforts.
The final survey had 22 questions and took approximately 15 minutes to
administer. A random sample of Dublin's residents over 18 years of age was
selected to participate in the survey by a Random Digit Dial process. A total of
400 interviews were completed. The results of the focus groups discussions and
AMS Planning & Research
May 2000
Executive Summary
Dublin Heritage & Cultural Arts Assessment
Profile of the Survey
Respondents
Analysis of the Data
the survey have been presented to the Commission and the City Council will
consider the findings at its meeting on June 6, 2000.
The survey results mirror the population of Dublin and the findings are within a
95% confidence level for a 5 percent variation in responses. Most of those who
participated in the survey are married (70%) and live in households with three or
more people (55.7%). The respondents were well educated; 26.2% have
Bachelors degrees or higher, 9.4% have Associates Degrees and 26.7% have
completed some college. They represent all age groups (the survey was limited to
those over age 18), with most falling between ages 35 and 64. The respondents
represent households in all income brackets; over 50% reported household
income of $75,000 or greater.
The data were analyzed using the total sample and a number of subsets, including
household characteristics (presence of children) and employment (retired vs. non
retired). To assist with understanding and characterizing the arts and heritage
audience, AMS classified the respondents to the survey into one of six arts
consumer segments, based on their answers to three key questions:
· level of interest in arts activities
· the role the arts play in their life
· frequency of participation in arts activities
The six arts consumer segments are:
1. "Core Arts Patrons" are characterized by very high frequency of attendance
(10+ times/yr.).
2. "Familiar Faces" are personally invested in the arts, but get out less often
than "Core Patrons".
3. "Grazers & Tag-Alongs" get out regularly, but are not very interested in the
arts.
4. "Blockbuster Audiences" attend rarely, and have little connection to the
arts.
5. "Hidden Arts Audiences" rarely get out, but have high interest levels.
6. "Outreach Targets" have no interest or frequency of attendance.
Three in ten respondents from Dublin were either Core Arts Patrons or
Familiar Faces. These results indicate a good portion of the population is
interested in arts and cultural activities.
AMS Planning & Research 2
May, 2000
Executive Summary
Dublin Heritage & Cultural Arts Assessment
Profile of the Survey
Respondents
Analysis of the Data
the survey have been presented to the Commission and the City Council will
consider the findings at its meeting on June 6, 2000.
The survey results mirror the population of Dublin and the findings are within a
95% confidence level for a 5 percent variation in responses. Most of those who
participated in the survey are married (70%) and live in households with three or
more people (55.7%). The respondents were well educated; 26.2% have
Bachelors degrees or higher, 9.4% have Associates Degrees and 26.7% have
completed some college. They represent all age groups (the survey was limited to
those over age 18), with most falling between ages 35 and 64. Th6 respondents
represent households in all income brackets; over 50% reported household
income of $75,000 or greater.
·
·
·
The
The data were analyzed using the total sample and a number of subsets, including
household characteristics (presence of children) and employment (retired vs. non
retired). To assist with understanding and characterizing the arts and heritage
audience, AMS classified the respondents to the survey into one of six arts
consumer segments, based on their answers to three key questions:
level of interest in arts activities
the role the arts play in their life
frequency of participation in arts activities
six arts consumer segments are:
1. "Core Arts Patrons" are characterized by very high frequency of attendance
(10+ times/yr.).
2. "Familiar Faces" are personally invested in the arts, but get out less often
than "Core Patrons".
3. "Grazers & Tag-Alongs" get out regularly, but are not very interested in the
arts.
4. "Blockbuster Audiences" attend rarely, and have little connection to the
arts.
5. "Hidden Arts Audiences" rarely get out, but have high interest levels.
6. "Outreach Targets" have no interest or frequency of attendance.
Three in ten respondents from Dublin were either Core Arts Patrons or
Familiar Faces. These results indicate a significant portion of the population is
interested in arts and cultural activities.
AMS Planning & Research 2
May, 2000
Executive Summary
Dublin Heritage & Cultural Arts Assessment
Attendance at Cultural
Events
Interests in the arts
Attendance, Events in
Dublin
The survey results indicated that over the past year Dublin's residents have
attended a wide variety of cultural performances and activities. The most popular
types of performances among the respondents are country/popular concerts,
musical theater and folk/traditional concerts (about 40% of respondents have
participated in these events). Nearly two thirds of Dublin residents have attended
fairs (craft and art), historic parks, and zoos. Approximately one-third of Dublin
residents has frequented a museum (science center, history, natural history, folk
and modem art) in the last year.
Dublin residents' preferences in the arts reflect their patterns of attendance. They
report strongly liking Broadway musicals (35% of respondents rate their "like"
for them a 9 or 10). They also feel very favorably toward pop or country
performances (27% rated them a 9 or 10). Around 30% of respondents rate art or
crafts fairs a 9 or 10 as well. They also express strong interest in historic parks or
monuments (28% rating them a 9 or 10).
The residents' attendance patterns at events in Dublin over the last year reflect
their interests. The most popular events in Dublin are the outdoor festivals; 80%
of residents have attended the St. Patrick's Day Festival and 57% have attended
the Pasta Festival. Dublin's residents also indicate they "like" historic parks and
monuments and 41% have visited the Heritage Center.
Respondents also indicate that they have taken notice of Dublin's public art. On
average they take time to look at it five times per year. They also pay attention to
the cultural programs at the Civic Center; they look at the art displayed there on
average twice per year and attend the concerts offered there on average 1.66
times per year.
When asked if they are more or less likely to attend cultural events if they are in
Dublin, 226 respondents answered they are more likely and 80 answered they are
less likely. Of those who are more likely, the reasons they provided include
events are close to home, to support my civic pride and for the convenience. The
reasons provided by those who are less likely to attend include that they are not
interested in available activities, that they perceive events of better quality are
available outside of Dublin and that they do not hear about events.
AMS Planning & Research
May, 2000
Executive Summary
Dublin Heritage & Cultural Arts Assessment
Attitudes - Arts in
Dublin
Frequency of
attendance
Marketing
Heritage Center
Respondents expressed that the arts and cultural offerings in Dublin are a source
of pride for the community (42% strongly, agree, 45% somewhat agree).
However, a significant portion of residents feel they would attend more cultural
activities if more were available in Dublin (37% strongly agree, 45% somewhat
agree) and that Dublin should have more varied cultural activities (30% strongly
agree, 47% somewhat agree). A smallermyet significant--segment expressed
that they would attend more cultural activities if they cost less (29% strongly
agree, 31% somewhat agree). However overall respondents more strongly
expressed a desire for a greater variety of programs than for lower costs.
Repeat Attenders, the arts market segment who are interested in the arts but do
not get out as often core audience, would be more likely to attend arts events if
more were available locally. Outreach Targets, who have no established
interest/frequency of attending, would also be more likely to attend events if
more programs were available in Dublin.
Dublin's residents participate in arts events frequently. More than one-third of
Dublin residents report that they attend a cultural event once per month. Greater
than 80% attend an event at least once per year. The respondents' frequency of
attendance at performing and non-performing events is nearly the same.
Most of Dublin's residents learn about the cultural activities in the community
through printed media. Over 30% report learning about events through a mailer
or brochure. Approximately one-third also rely on local newspapers (31% - The
Valley Times, 20% The Herald). However, many Dublin residents find it difficult
to find out about local cultural activities; 26% strongly agree it is difficult and
34% somewhat agree.
Nearly half, 41%, have visited the Heritage Center in last year. However
respondents do not visit frequently, on average between once and twice per year
(1.57 mean). Retirees are more aware of the Heritage Center than non-retirees.
In terms of programs, people are interested in seeing history-related activities in
the Heritage Center, including history exhibits, a re-creation of a historic
schoolroom, historical reenactments and tours by interpreters in period dress.
Respondents feel the heritage center is a setting that should be used as a museum
and would like to see both history and art exhibitions mounted there.
AMS Planning & Research
May, 2000
Executive Summary
Dublin Heritage & Cultural Arts Assessment
Public Art
Arts and Children
Funding
Respondents also recognize that the Heritage Center, a former gathering spot, is
an appropriate place for weddings and other special events.
The majority of respondents stated that they are most likely to visit the Heritage
Center on weekend afternoons, followed by weekday evenings and weekend
mornings. As would be expected, non- retirees prefer weekend afternoons while
retirees show no real preference for an open time, except that they would not visit
the Heritage Center on weekday evenings. Also as would be expected, those with
children at home would be mostly likely to visit on weekend afternoons followed
by weekend mornings. Those without children at home also are most likely to
visit on weekend afternoons and next prefer weekday evenings.
Resp~ondents feel positively about the public art in Dublin; a majority of
respondents (70%) disagree with the statement, "nobody cares about public art."
On average Dublin residents have taken time to look at it closely at the Art in
Public Places four times per year. They feel there should be more public art in
Dublin (70% agree) and that community member~ Shb~ld have input in its
selection.
The respondent's indicate that Dublin's residents overall are not familiar with the
Dublin Fine Arts Foundation (only 31% know of it). However, those who have
attended a cultural attraction in Dublin have a much greater awareness of it (82%
know of it).
Respondents place a high priority on providing arts and culture for children. A
significant number (85%) agree that the schools should offer a greater number of
cultural activities for children. Residents also feel (76% agree) there should be
more cultural opportunities for families in Dublin.
Seventy-one percent of Dublin's residents support tax dollars being used to fund
the arts. The support is greater among those who have not heard of the Heritage
Center than those who have (80% vs. 67%). Support is also slightly greater
among those who are in the workforce than retirees (74% vs. 62%).
When asked about which particular programs they are more or less likely to
support funding, Dublin residents' interest in activities for children became
evident. 58% are more likely to support tax dollars being used to fund arts
education in the schools (than for other programs) and 49% are more likely to
support funds used for arts education for children outside of the schools. To
follow are their preferences for using tax funds for support: improving the
museum at the Heritage Center, concerts and other live events, community
AMS Planning & Research
May, 2000
5
Executive Summary
Dublin Heritage & CulturaI Arts Assessment
festivals, historical programming, public art and adult art education programs. It
is interesting to note, that after programs for children, residents hold as a priority
transforming the Heritage Center into a museum.
AMS Planning & Research
May, 2000
I
' 1
' '1
Heritage & Cultural Assessment
City of Dublin
Public Survey Results
Presentation to City Council
June 6, 2000
Research Goals
Gain a base level of understanding of the public's interest in,
and support for, heritage and the arts.
Gauge involvement with arts and culture through
identification of, interest in, role of, and frequency of
attendance at arts and heritage programs.
Distinguish competitive activities and interests in the region.
Determine interest in, and attendance at, specific types of arts
and heritage programs in Dublin.
Understand barriers to more frequent attendance at arts and
heritage events.
Determine Dublin residents' interest in and attitude toward
the City's public art.
Understand the prevailing outlook toward funding
alternatives for the City' s arts and heritage programs and
facilities.
AMS Planning & Research 2
1 1 I I '1 ' I ~ 1 ..... 1 ? -'1 ' I 1 ' I i ' 1 ' i 1 ' I I ' I
Se~ving The Arts & Entertainment
Methodology
AMS Planning
Sample drawn from listed telephone numbers of households located in ZIP
codes within the City of Dublin.
To augment the survey a sample of randomly-generated telephone numbers
was purchased ("random digit dialing" method).
A total of 400 interviews were completed.
Adults 18+ were eligible. To reduce sample bias, males and females were
sampled in equal numbers.
The margin of error is +5% (maximum) at the 95% confidence level.
The response rate was 43.5% (43.5% of those called agreed to participate in
the survey).
The average survey duratiqn was 12.5 minutes.
- A certain amount of bias from self-selection is typically observed in surveys of this
nature. In other words, people with an interest in the subject matter tend to
complete the survey at higher rates.than people who are not interested in the survey
topic. In fact, respondents had somewhat higher education levels, on average, than
the Dublin area base population. (Education levels are closely associated with arts
participation.) To reduce the effects of bias from self-selection, the sample data
were weighted to actual area education levels.
& Research 3
' -1' 1 '-1 1 ' 1
Serving The Arts & En~inment
1 I 1 ' ] ~ 1 ' 1 ' 1 I ....... 1 ' I 1 "'1 - 1
Methodology
Analysis of the data collected in the survey has been done for:
- The total sample (all those surveyed)
Further analyses have also been drawn of the answers by - Retired (97)/Non-Retired Persons (301)
- Those who have children under age 18 in the home (145)/those who do
not have children at home(255)
Answers to particular questions were looked at in depth by those who
indicated:
- Participation/Interest in the Arts
- Attendance at and Awareness of Dublin Arts and Heritage Programs
AMS Planning & Research 4
' ' ] ' '1 ' 1 ' 1 ' 1 .... 1 .....1 ' 1 ' 1 '- ] ' 1 'I 1 1 ...... ]
Focus Groups
- Programs
Participants were aware of programs ranging from concerts at the Civic Center, St.
Patrick's Day Festival, Pasta Festival, summer concerts
Participants were also aware of the Heritage Center offerings, the arts shows at the Civic
Center and the Art in the Parks program
Many felt that the "arts in Dublin are hidden"
Others expressed many don't know about the cultural programs and that there is a lack
of focused publicity
Participants get their information about programs from mailers, newspapers, activity
guide, through the schools and through word of mouth
Those who attend the cultural programs in Dublin do so for enjoyment, because they
"heighten the humanness of the conununity," because they are economical and to
support the city
Programs the community lacks include walking tour, pioneer history programs,
community theater, series of speakers and a "place to come together"
They believe in planning programs the city should capitalize on the Dublin name and
should not duplicate other places
Constituents who feel they are not served by existing programs are teens, the elderly,
adults interested in the arts and young married couples
AMS Planning & Research 5
Focus Groups - Youth
The arts activities OUTSIDE SCHOOL include
Private classes (very full)
Recreation center classes
Summer concerts
Teen concerts
St. Patrick's Day and Pasta Festivals
Martial arts
Farmers market
Movies
Participants are interested in receiving more information about programs
AMS Planning & Research 7
Serving The Arts & Entertainment
Focus Groups- Heritage Center
Image of the Heritage Center
>> People do not attend
>> It's hokey
>> It is run down and never open
>> Scary at night
>> It is unchanging, nothing changes
Potential programs for the Heritage Center
>> Exhibits, professionally done
>) Remodel schoolhouse and bell tower
>> Art shows
>> Concerts, picnics
>> Heritage festival
>> Convert into a themed shopping center
Marketing the Heritage Center
)> Sign on Dublin Blvd.
>> Postcards, flyers
>> Need some sort of logo
AMS Planning & Research
8
Serving Th~ Arts & E~tertai~rne~t
Focus Groups - Public Art
What should public art be in Dublin?
>> Reflective of the community
>> Any medium
>> Not commercial
>> Meaningful to this community
>> Funded by citizens
Not selected by the city - citizens should have a say
Thoughts on existing public art
Art in the Parks reflects the community
The art at the Civic Center is confusing
Labels/plaques would help people understand it
The "plane wreck" sculpture isn't good for the city's image
Selection process
AMS Planning & Research
Public vote
Community opinions
Seek outside help/talent in selecting
Commission should get ideas from the DFAF and the public
9
The Arts & Entertainment
' 'l 1 .... ] .... 1 1 ' ] r ] I 1 1 1 "'-I - ] ' I
Focus Groups- Support
· 'l
Knowledge of support
>> Dublin Fine Arts Foundation - works with schools
>> Not a lot of public awareness of the support
>) City has designated budget for support of the arts
>> The support is pathetic [for the arts] for a city this size
>) There is a lack of interest in support
>> Community doesn't' appreciate the value of arts
>> People are too busy [to support the arts]
)> Few people are involved in [supporting] the arts
Additional thoughts, support:
>> There should be a fee to developers
>> Corporations should be tapped
>> Wealthy individuals
>> Don't think people would support $ for arts programs, but would
for a facility
AMS Planning & Research 10
Overall
I ' 1 ' 1 '-
Survey Results
Interest in the Arts
INTEREST IN ARTS AND CULTURAL ACTIVITIES
l [] Extremely Interested [] Very Interested [] Somewhat Interested [] Not too Interested [] Not Interested
City of Dublin
National Study
Virginia. Small City
)bio - Suburban Town
Oregon - City
California. County
California - City
0%
10% 20% 30% 40% 50%
% of Sample
15% ~
60% 70% 80% 90% 100%
0%
Dublin's r.esid, en. ts' interest in
the arts IS Slmlla. r..to that in
other US c,tles.
Note: numbers are rounded to the
nearest whole number (some totals
AMS Planning & Research
City of Dublin
' I I ' 1 1 ......
National Study
Virginia - Small City
Ohio- Suburban Town
Oregon -~ City
California- County
California - City
Dublin residents are very
interested in the arts and think
arts play an important role in their
lives.
ROLE OF ARTS AND CULTURAL ACTIVITIES IN LIFE
II Major role [] Minor role [] No role at all
61%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of Sample
.... 1 ~ 1 ' I r I ] 1 ' --1 -- 1 I .... 1 ' 1 ' 1 -- 1 .... 1
Arts Consumer Market Segmentation
"Core Arts Patrons" are characterized
by very high frequency of attendance
(1 O+ times/yr.).
"Familiar Faces" are personally
invested in the arts, but get out less
often than "Core Patrons".
3. "Grazers & Tag-Alongs" get out
regularly, but are not very interested in
the arts.
"Blockbuster Audiences" attend
rarely, and have little connection to the
arts.
5. "Hidden Arts Audiences" rarely get
out, but have high interest levels.
6. "Outreach Targets" have no interest or
frequency of attendance.
All respondents were
classified into one of six arts
consumer segments based
on their answers to three
key questions:'
> level of interest in arts
activities
> the role the arts play in
their life
> frequency of participation
in arts activities
AMS Planning & Research 12
Arts Consumer Segmentation
Dublin Compared
Almost three in ten Dublin residents are "Core Patrons" and "Repeat
Attenders" of arts events.
Dublin compares favorably with other US Cities
[] Outreach Targets
[] Hidden Arts Audience
[] Blockbuster Audience 100% : ~,:,,.,: ~, ,
[] Grazers & Tag-Nongs 80% -
[] Repeat Attenders 70%
,,, 60%
[] Core Arts Patrons ~- 50%
~ 40%
IL,
o 30%
20%
10%
0%
13
Dublin attendance patterns
1 ' I ' I I I i 1 1 I
Which kinds of performing arts events
do Dublin's residents attend?
are similar to other US Cities
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
AMS Planning & Research 14
Serving The Arts 8, Entertainment
Attendance at arts programs
(annual attendance)
More than one-third of
Dublin residents attend a
cultural event each month
Greater than 80% attend an
event at least once per year
Frequency of attendance at
performing and non-
performing events is nearly
the same
Dublin's residents have a
strong level of
participation in the arts
5-9 Times
23%
5-g Times
25%
Live Performing Arts
10+ Times Zero Times
13% 16%
1-4 Times
48%
Arts & Cultural Attractions
10+ Times Zero Times
14% 19%
-4 Times
42%
AMS Planning & Research 15
1 1 -- 1 ' 1 1 ...... 1 ' 1 ' I ' 1 ..... 1 1 1 ' 1 1 1 I ' ~ ' 1 ' 1
Types of Performing Arts Events
Attended
t
Almost one-half of Dublin's residents attend Country & Popular
Music or Musical Theater Events
Fewer have attended Jazz (25%), Classical (22%) or Opera (10%)
Over one-third have attended stage plays or children's theater
Attendance patterns mirror interests
Dublin's attendance patterns are much like those seen throughout
the country
AMS Planning & Research 16
I ' I i .... l ......1 ' 1 I 1 .... 1 ....... I I I .... l 1 ] I ' 1 1 ' 1
5( r,:~.q The Arts,
~ Entenainmem
80%
70%
60%
§ 50%
· - 40%
o~ 3O%
20%
10%
O%
Attendance at cultural arts attractions
AMS Planning & Research 17
Types of cultural arts attractions
attended
75% of Dublin's residents attended a craft fair in the past twelve
months; 61% went to an art fair.
Three out of five residents also attended outdoor attractions - historic
parks, nature centers and zoos
About one-third of Dublin's residents have attended science, history
and natural history museums
Only about one-quarter attended an art museum
Dublin's residents attend ethnic/folk exhibits more than modern and
traditional exhibits
For a population with many young families, attendance at Children's
Museums (17.%) is lower than expected. However there is no major
children's museum in the Tri Valley Area
AMS Planning & Research 18
' '1 1 ' I i 1 ' '1 ....... 1 I ' I 1 i -'1 .... 1 - --1 ' I ..... I 1 1 ....... 1 ' 1
,-J' i2 [_. [ .... '[.._
Se~ gTheArts &
~in Entertainment
Interests vs.
attendance -
performing arts
The interests or
"likes" of Dublin' s
residems in
various art forms
reflect their
attendance
patterns.
In planning
programs in the
future in Dublin,
both attendance
patterns and
interests of the
population should
be considered.
Musical Theater
II
21%
Classical Music / -- T T
__ ~ I I I I
FoI~T.d'I Music Dance /I /I
__ _ III
Children'dFamily Th.,r __/I--~
~/o 1~/o ~/o ~ ~/o ~/o ~ 7~/~ ~/o ~/o 1~/o
Strongly Like % of R~ S~ongly Dislike
AMS Planning & Research 19
Se~ing
Arts
I tIl~I ItlIiI I I
Dublin's residents
like fairs (crafts and
art) - and they
attend them
They also like
outdoor cultural
activities
Interests generally
reflect attendance
patterns
AMS Planning & Re
Interests vs. attendance - cultural arts attractions
Craft Fair
Art Festival
Historic Site
Science Center
Natural History Museum
History Museums
Tradi§onal Art
Children's Museum
Modem Art
[ I
32%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of Respondents
Strongly Like
Strongly Dislike
1
Serving The Arts & Ente~inment I
Attendance at cultural events in Dublin
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
AMS Planning & Research 21
· I 1 1 ' 1 ' 1 ' -1 - ] ' 1 '' I 1 ' I - 1 ' I ' 1 ' 1 ' 1 ' 1 - 1 ' 1
AU:endance at cultural events in Dublin
8 of 10 residents claim to have attended the St. Patrick's
Day Festival last year
The second most popular event is the Pasta Festival (57%
attended)
Fewer report attending the fall festival
Attendance at these events relates reported interest in crafts
fairs and festivals and general interest in outdoor events
Though not attending frequently, over 41% report having
visited the Heritage Center
AMS Planning & Research 22
¢~.~.,~,..,~~-_ ~' '~- '7'5 .' ~.
i~Jllff._l 31 ~q i l ~q ICl:! ffi I,'dl 121 llil I l
The Arts & Entertainment
1 ' 1 ' I 1 1 1 ...... I ' I ' '1 -' '1 ' '1
Frequency of attending Dublin
cultural attractions
'l
Residents of Dublin take
notice of public art about 5
times/year, on average
They take time to look at
the exhibits at the Civic
Center about 2 times/year
Residents attend concerts
at the Civic Center an
average of 1.66 times/year.
The Heritage Center is
attended a little more often
than once (1.57) in a year.
This is a positive showing
for a local cultural site
4.50 -
4.00 -
3.50
3.00
2.50
2.00
///II
~.50
1.00
0.50
0.00 , t I , ,
AMS Planning & Research 23
I } 1 - ' 1 ..... I ' ! 1 - 1 · 1 ..... 1 - 1 ~ '1 1 · ~ 1
Where do Dublin residents hear
cultural events?
about local
· Dublin residents report reading about
events in the Valley Times, The Herald
and in direct mail
· About 6% learn about events on the
Web
· "Other" sources included:
-Chamber of Commerce publication
-Bay Area Parent
-Ads in stores and at the gym
-Yellow pages
-Outdoor banners
-Radio
· Dublin residents find it difficult to
find out about cultural events
-26% strongly agree
-34% somewhat agree
35%
30°/o
25o/o
20o/'0
15%
10%
5%
TOP SOURCES OF INFORMATION ABOUT DUBLIN
ARTS AND HERITAGE PROGRAMS
( TOTAL SAMPLE, N=393)
AMS Planning & Research 24
' I
· 't .... 1 ' 1 I 1 ' 1 .... 1 ....1 ' -1 ..... 1 ' I 1 ....... 1 ' '1
Heritage Center
41% of those surveyed visited the Heritage Center in the last year
The Heritage Center is attended between once and twice a year
(mean = 1.57 times/year)
There is a greater awareness of the Heritage Center among the
retired population than the non-retired population
(89% vs. 61%)
AMS Planning & Research 25
Serving The
Interest in Heritage Center activities
Weddings/Events
Historical Exhibits
Art Exhibits
Recreate School Room
Historical reenactments
Concerts
Guided Tours
Art Classes
Historic Lectures
Play Readings
Most Interest
0% lO% 20% 30% 60% 70%
10.9%
% of Respondents
40% 50%
18.8%
19.1%
I
21.0%
Least Interest
80% 90% 100o/o
23.7%
16.3%
41.4%
12,0%
11.8°/<,
39.2%
26
' 'l
' 1 1 " 1 1 " I ' 'l ' I 1 1 1 I 1 ....1 ' 1 ' 1 ' '1
-~--r--~-~-L ~---~~'~
· t ....... '-- !--- Interest in Heritage Center activities
,ming Ih~ Art~ & £nt~rtainm~nt
' I
- -1
Form follows function- people are interested in seeing
history-related activities in the Heritage Center, including
- Historical exhibits
- Recreation of the historic school room
- Historical reenactments
- Tours by interpreters in period dress
People also recognize the Heritage Center- a former
gathering place as a school and church - is an appropriate
place for people to gather for special events
AMS Planning & Research 27
· -i
'-'1 1 1 ....1 1 ' 1 1 ' 1 ' 1 1 '! 1 1 1 ' 1
Center
hours
:~ _~ ~. neraa~e -~re~rre~
100%
90%
80% --
70% --
60%
500/0
40°/0
300/0
200/0
10°/0
0%
Weekend Weekday Weekend Weekend Weekday Weekday
Afternoon Evening Morning Evening Afternoon Morning
[] More Likelyto Visit [] Less Likelyto Visit [] EquallyLikelyto Visit
'l
AMS Planning & Research 28
I ....1 1 ' I ' I 1 1 .....1 ' 'i 1 ' 1 ........ 1 ' -I '- 1 ....... l '-' 1 ! 1 1
Serving The Arts & Entertainment
Heritage Center - preferred hours
Residents are interested in seeing the Heritage Center open
during non-working hours
There is interest in weekend and evening hours
AMS Planning & Research 29
~I I~IIIm~lI~lllII
Th~ A~t~ & Entertainment
Heritage Center- preferred hours
Adults with Children vs. No Children at
Home
I
[] More Likely to Visit [] Less Likely to Visit [] Equally Likely to Visit
Weekend Weekend Weekend Weekday Weekday Weekday
Morning Afternoon Evening Morning Afternoon Evenings
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
-Tm
0 0 0 0
Z Z Z Z
Serving The A~ts & Entertainment
'i I .... 1 1 ......1 '- ~ ..... 1 ] 7 .....1 ..... 1 - "1 - I - 1 ' 1 ' 1 ' I
Heritage Cemer- preferred hours
Retired vs. Not-Retired
More Likely to Visit [] Less Likely to Visit I Equally Likely to Visit
Weekend Morning
100%
Weekend Afternoon Weekend Evening
Weekday MorningVVeekday Afternoon
Weekday
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Attitudes - Arts and
Culture in Dublin
Residents expressed they would attend more arts and cultural programs if more
were available in Dublin
- 37% strongly agree, 45% somewhat agree
Residents would attend more cultural/arts programs if they cost less
- 29% strongly agree, 31% somewhat agree
Most of those surveyed feel Dublin's arts and culture are a source of pride for the
community
- 45% strongly agree, 42% somewhat agree
Many feel Dublin should provide more varied arts and culture
- 30% strongly agree, 47% somewhat agree
AMS Planning & Research 32
· I 1 ' I
Serving The Arts & Entertainment
Attitudes -
Concert Locations
Most residents feel the
Civic Center is a good
location for outdoor
concerts
Residents are
UNDECIDED if they
would attend more
concerts if they were
held INDOORS
Somewhat Strongly
Disagree Disagree
10% 6%
Somewhal
Agree
42%
iiStrongly
Agree
42%
Civic Center Location
Would Attend More if Indoors
Strongly Strongly
Disagree Agree
15% 18%
Somewha~
Disagree
35%
omewhat
Agree
32%
AMS Planning & Research 33
I 1 i I I I i 1 I 1 I 1 - 1 I 1 i 1 I
Most residents feel more
public participation is
needed in selecting public
art
Most residents
DISAGREE with the
statemem, "nobody cares
about public art."
A majority feels that there
should be more public art
throughout Dublin
AMS Planning & Research
Attitudes - Public Art
8omewhat Strongly
Disagree Disagree
13% 3%
Strongly
Agree
41%
Somewhat
Agree I More Participation [
43%
Strongly
Ag Fee
Strongly 8% Somewhat
Disagree ~ Agree
39% 22%
Somewhat
More Public Art Disagree
31%
Somewhat
Disagree
20%
Strongly
Disagree
10%
Strongly
Agree
32%
Somewhat
Agree
38%
Nobody Cares
About Public Art
- ]
/ ' I ' /
I 1 I ' 1 ' ~ · 1 ' 1 1 ....1 ! 1 " ) ~ I
tying The Arts & Entertainment
Awareness of Fine Arts Foundation
There is not a high level of awareness of The Dublin Fine Arts
Foundation
AWARE NOT AWARE
Retired
Not Retired
Did Not Attend Dublin
Event
Attended Dublin Event
Total Sample
0%
10% 20% 30% 40% 50% 60% 70% 80% 90%
% of Respondents
100%
AMS Planning & Research 35
serving The Arts & Entertainment
Arts & Childre, n
I
[] Strongly Agree [] Somewhat Agree [] Somewhat Disagree [] Strongly Disagree
More arts education in
schools
More family cultural
events
42%
0% 1~ 2~ ~/o 4~ 5~ 6~ 7~ 8~
100%
% of Respondents
There is strong support for arts in schools and family cultural
events
AMS Planning & Research 36
Tax dollars for
arts and culture
Total Sample l/lmmmmii
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
[] Should [] Should Not
t
Strong support for using tax dollars for arts and culture
- The retired population is less likely to support tax dollars going toward the arts
Preferences, use of tax dollars
70%
60%
50%
4O%
3O%
20%
10%
0%
[] More Likely [] Equally Likely [] Less Likely
lin order of preference
0 t- ID
AMS Planning & Research 38
b~l~l ~ II~I ~i Il Iii ~[I Il
Serving The Art~ & Entertainment
Preferences - funding, if tax dollars unavailable
100%
90% ---
80% -
70% -
60% -
50% -
40% -
30% -
20% -
10% -
0%- T r
Corporate Private Donations USer Fees
Donations
82% of the residents were likely to fund arts and culture with
user fees
AMS Planning & Research 39
~1 1 1 ' ] - 1
Serving The Arts & Entertainment
I ] ] ' 1 ] " '1 ' -1 ' ] ] .... l 1 ' !
Likelihood of attending arts activity
by arts consumer segment
' ]
Outreach Targets
Repeat Attenders
Blockbuster Audience
Grazers & Tag-Alongs
Hidden Arts Audience
More Likely [] Equally Likely · Less Likely
29%
Core Arts Patrons
21%
[
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of Respondents
'1
%ervir
lhe/tats & Ent~ainment
' I ' I - '1 ] ' 1 ] 1 ' 'l ' I ] ] 1 ]
Likelihood of attending arts activity
by arts consumer segment
CORE AUDIENCE will go where the art is, so it is not as important to
them if there are arts opportunities in Dublin
REPEAT ATTENDERS (interested in the arts but get out less than
Core Audience) would be influenced to attend more arts activities if
they were available in Dublin
OUTREACH TARGETS (who have no established interest/frequency
of attending) are influenced by location, and would be more likely to
attend if more programs were available in Dublin
AMS Planning & Research 41
It, II
S~
The Arts & Entertainment
why
More or
Less
Likely to Attend
in Dublin
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CloSe to home
81%
Other
Easy to get to
Location of activities I'm interested in
Near other activities I like
2%
2%
10%
Mt
~)RE LIH
ELY (N--
226)
Other
60%
Not interested in available activities
Poor Quality
Far from activities I like to do
Far from friends
I2%
% ofT
LESS
)tal Respon
.IKELY
N=80)
~ ' 1 ..... 1 1 1 ' 1 r 1 1 1 1 ' 1 -- '1 1 ' ! 1 ' I 1 ' --1 ......... ] ' i
5erring The ~rts & Entemainrnent
"Other" Reasons
"OTHER" reasons MORE likely to attend events if they were in Dublin
- to support my city/civic pride - 66 comments
- convenience - 17 comments
"OTHER" reasons LESS likely to attend events if they were in Dublin - I like to go elsewhere/perception better events outside the city - 26 comments
- I don't hear about the events - 10 comments
AMS Planning & Research 43
Serving The Arts & Entertainment
Sam' in of error +5%
WEIGHTED DATA:I: ! o,~..[,..~ ,,.,~,~.. ,~. ,~,.,~. ~-.~ ~o
KEY DEMOGRAPHIC VARIABLES TOTAL SAMPLE (N:400)[ Analysis sample weighted for actual
SEX: Male 49.00/0 1999 education levels for Dublin
Female 51.0%
MARITAL: Married 70.0%
Single/Never Married 15.9% AGE: 18 - 24 years 7.8%
Divorced or separated 9.7% 25- 34 years 10.0%
Widowed 4.5% 35- 44 years 26.5%
HOUSEHOLD: 1 Person 12.0% 45- 54 years 20.6%
2 Persons 32.3% 55- 64 years 20.2%
3+ Persons 55.7% 65+ years 15.0%
EDUCATION: High School or Less 30.4% RACE/ETHNICITY: Asian/Pacific Islander 4.4%
Vocational School after High School 7.3% Black/African American 1.3%
Some College 26.7% Hispanic/Latino Origin 5.1%
Associates Degree 9.4% White/Anglo 82.4%
Bachelors Degree 19.9% Other 6.9%
Post-Graduate Study 6.3% HOUSEHOLD INCOME: < $15,000 2.2%
$15,000 to $24,999 5.9%
$25,000 to $34,999 6.9%
$35,000 to $49,999 12.3%
$50,000 to $74,999 21.2%
$75,000 to $99,999 23.4%
$100,000 to $149,999 21.4%
$150,000 + 6.8%
AMS Planning & Research 44
Heritage & Cultural Arts
Assessment
City of Dublin
ADDENDA
MAY 2000
AMS Planning & Research
915 D Street
Petaluma, CA 94952
707.778.8445
Contents
A: Focus Group Summaries A - 1
B: Survey Questionnaire
.B - 1
C: Verbatim Responses
Question 9: Sources of Information .................................................................. C - 1
Question 21' Why are you Less or More Likely to Attend Events in Dublin .................. C - 4
Question 12: Other Activities ......................................................................... C- 6
Question 22: Other Comments ...................................................................... C - 12
Dublin Heritage & CulturaI Arts Assessment
Focus Groups Summary
DUBLIN HERITAGE & CULTURAL ARTS ASSESSMENT FOCUS GROUPS SUMMARY
YOUTH
What's it like (what do you do) when you're young
in Dublin?
· Movies
· Heavy, organized schedule, sports mostly
· Saturday - museum closed
· "isn't anything to do"
· Places to do things are close by
· Mall
· Soccer (in San Ramon)
· Theater at school
· Scouting, Brownies
Culture/heritage activities in Dublin?
Outside school:
· Martial arts
· Very little arts
· Private classes are swamped
· Dance through the rec. center
· Hula classes- rec. center
· Tumbling
· Summer concerts - City Hall
· Theater classes- summer camp, winter classes
· "Don't see a lot of arts and culture"
· St. Patrick's Day Parade
· Car show
· Pasta festival
· Teen concerts
Farmers Market
Inside School:
· Heritage Center/cemetary - 3ra grade
· Chores- after school
· Arts auction
· No art classrooms
· Music class- 1 hour/week
· Middle school- elective art
· 6th grade "wheel" - sample all arts
· 7a grade - selecfives
· 4th grade band (twice/week)
· FAME - parent/volunteer led program, at some
schools, lessons in art history, music, 6
lessons/year; some teachers do follow up
Monart Program- teacher led drawing lesson
High School - a lot of choices in the arts, from
entry level to advanced, arts are electives
Fine Arts Day - showcase ofvarions arts by
parents and other community members
Theater Co. gets lots of calls from parents
What's not available in Dublin, but should be?
· Should extend school day and add arts classes
· CA frameworks for art used~ but not consistently
· For music lessons, up to 5 classes are assembled
in one room
· Parent volunteers provide a lot of the arts in the
schools
· Arts/music are skipped in favor of math and
reading
· Question: Is there a Chataqua program in the
schools?
Who are potential partners in arts education?
· High school students (mentors -> for younger
students)
· Arts Commission
· Heritage Center
· Businesses - (e.g.: People Soft, Commerce One,
KLA Tencor)
· Dublin Theater Co.
· Library
· Senior Center
· YAC
· City Council
· Parks/Community Service (Shannon)
Do families know about programs?
· Shannon booklet is not looked at by the kids
· Flyers are distributed in classes, what about
home schooled kids
Idea -
· Marquee at Shannon and the parks
· Banner above San Ramon Blvd.
· Kiosk at the mall
· Billboards
· Interact
· Movie theater kiosk
· Sports grounds banner
· Travelling kiosk
· Farmers Market signs
· Car show
· Info at Valley Christian School's Friday Night
Live program
Why do young people attend arts/culture/heritage
events and programs (likes/dislikes)?
· "My parents make me."
· Unifies people
AMS Planning & Research
May 2000
Page A - I
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
It is not cool (especially for guys)
· Like it (cultural programs) and I want to learn
· Makes a good gift
· Good party outing
Where do young people attend programs?
· Schools
· Shannon
· Valley Christian
· City Hall and Plaza
· Fosters Freeze
· Farmers Market
· Ice Rink
· Midnight Bowl
· Private Homes
Future event locations?
· Parks - Mapes, Emerald, Dolan
· Heritage Center
· Schools
AMS Planning & Research
May 2000
Nearby programs of interest?
· San Leandro - schools come together for a
choral concert
· San Ramon - wind festival
· Mountain View- hands on arts festival
· Pen&(??)- painting festival
What should be in Dublin?
· Astronomy Program
· Ethnic celebration (Scottish, Japanes, Chinese,
Hispanic, etc.)
· Storytelling- with senior center folks
· Communtiy concers
· Community arts center
· Indoor soccerr
· City polity to encourage new businesses that
suppol~Jbfing in arts
· YMCA
· Places for kids
PageA -2
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
PROGRAMS
What is the range of programs available in Dublin
(arts, culture and heritage)
· Dublin Heritage Center offerings
· Arts in the Parks - was built around a lot of
thought
· A & C shows
· Civic Center - art work displays and concerts
· Plaques in old Dublin identifying historic sites
· There are good exhibits and sculpture here (we
need education and inteq~retation)
· The art is "kind of' hidden
· Theater in Dublin focuses on children, privately
held theater group
· Festivals
St. Patrick's
Pasta Festival
Pride Week
· Summer Musk program
· Ice Rink - Olympic starts practice there
Where are the arts, culture, heritage programs in
Dublin?
· Heritage Center
· Civic Center
· CA Theater (in strip mall)
· Along Regional Rd. (festivals there)
· HS
· "old Dublin"
· Camp Parks Military
Why attend culture/heritage programs in Dublin?
· Enjoyment
· To learn
· Heightens "humanness of the community"
· To support the city
· Builds community
· Curiosity
· Outlet to utilize your own talents
· To get out of the house
· Economical/a ffordab]e
Like/don't like about cultural programs?
· Don't know about the cultural programs
· Lack of focused publkity
· Not enough
· Commercialism of St. P festival, could be more
traditional, events our ancestors did...could be
more unique
· Pioneer Festival (no longer done) was unique
· Publicity is lacking
AMS Planning & Research
May 2000
How do you hear about things?
· Mailers
· Newspapers (Herald, Valley Times- Friday
section and Tim Sabronti's column)
· Banners, San Ramon Blvd.
· "It's accidental [finding out], there are so many
things going on"
· Activity guide
· A lot of times I don't fred out
· I just know, from living here
· Cable TV
· KKIQ
· Through the schools
· "Dublin 500," people in town who just see to it
to know what's going on
· Word of mouth
How should things be marketed?
· Network TV
· Activities pages in newspapers
· Websites - newspapers
· In the mall/kiosk
· Should be a town newspaper
· PSAs
· Formally organized "welcome wagon" - PGE
knows who's new in town
· Through the neighborhood associations to
encourage people to get involved
Use the town web page more, it's very static
Is the Dublin Fine Arts Foundation known?
· Known from Art in the Parks
· Aware of [it] when the Heritage Center was
developed
What's not here, but should be?
· Irish flavor/Irish dancers
· We need to work on what we have
· Walking tour
· Pioneer history programs
· Community theater
· Series of speakers
· A place where we can all come together
· A themed shopping district
· How about the Transit Village becoming a
destination spot/village
· A lot needs to be done with what we have
Which populations are not well served?
· Teens - need a place, a coffeehouse, where they
can play music
Page A - 3
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
· Young marrieds
· Eledrly/seniors
· Adults interested in arts, emerging artists
· Computer novices
Programs in region you admire?
· Scottish festival - Pleasanton
· Wine tasting tours - Livermore
· History festivals - up and down the coast
· Heritage Days
· Sausalito Art Fair
· Wind and art festival - San Ramon
· 10K nm
· Livermore Symphony
· Art in the Vineyard
Niche?
AMS Planning & Research
May 2000
· Capitalize on the Dublin name
· Don't duplicate other places
What's in the way?
· Volunteers and city staff need to join together
· No central place
· Money
· Ideas need to be subsidized and promoted by the
city
· A lot ofppl feel power isn't in their hands
· Huge corporations need to be tapped
· Could collaborate with other communities in the
th-Valley area
· Could bring in major functions from SF
Page ,,t - 4
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
HERITAGE CENTER
Experience with the Heritage Center?
· Docent at the Church - would have liked more
information to give people
· Would like to go back-judging scarecrow,
classroom experience - 3ra and 4t~ graders,
tombstone robbings
· Found museum rigid, not engaging
· 7m graders don't know about the Her. Center b/c
of population changes in D.
· Center had touchable artifacts
· Participated in its development, want more hours
· It's one of D's best kept secrets
· Generally good experience
· Pleased with the change
· Some meetigns were held there in the past
· Bridal exhibifffashion show- first major show
· Barbeque, arts and crafts, scarecrow exhibit
· Weddings in the church
· Tours of the cemetary
Image of the Heritage Center?
· People don't attend
· Not enough publicity
· Considered hokey
· There are a lot of new families in town and a
museum about local history is not on their
agenda
· What do you do there...it's not interactive
· "Run down and not open"
· Unchanging image, nothing changes
· Scary at night; nighttime place for teens to hang
out
How do you hear about the center?
S'Brante column
Other news stories
Rec brochure
Flyers in the community
Festivals bring crowds
Cable TV - ch. 30
rrtQ
What are potential partnerships for the center?
At the Crossroads - show by the Dublin Theater
Company
Link to Las Positas
Facilitate historical classes
Church- venue for concerts
Valley Service Clubs could use
Teachers' scholarship to borrow objects
Ardenwood farms contacts
Other community historical associations
Genealogical societies
Scouts
Day camps
Dublin Fine Arts Foundation
Quilters
Best use of the center?
Continuing to provide inventive and engaging
exhibits, professionally done
Remodel schoolhouse to reestablish the bell tower
More small events - once/mos. - concerts, picnics
Heritage Festival, St. Patrick's celebration
Convert shopping center to match the center, create a
:focus for Dublin
Arts shows and local exhibits, multi-ethnic
Older car show
Series of shows on development of Valley
Collect art and artifacts - new storage facility, allows
collections to be cared for/not damaged
Fund raisers for the center
Get back the Green store
Is public/private mix okay?
Seems fmc
What is the competition?
Blackhawk
Amador Valley in Pleasanton
Oakland Museum
Ardenwood
Ravenswood
Sonol
Wineries
Marketing?
Need a sign on Dublin Blvd. With hours
Banners over San Ramon Road with messages
Church would make a good logo, but not really part
of the Heritage Center
Need campaign on something new
Direct marketing to service groups
Postcards
Flyers for churches
Lots of small events
Something for youth - flyers in the schools
Blanket mailing
Pat Zalm at library has photos
AMS Planning & Research
May 2000
Page A - 5
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
SUPPORT FOR THE ARTS
What do you know about it?
Mr. Nahas - arm twister, guru, sole person for
fundraising
City has designated $ - budget
$10 K year in the budget
DFAF - does a good job working in the schools
Not a lot of public awareness of need for support
It's a secret
Good news gets buried
Appropriate (the support)?
Poor, pathetic, for a city of this size
DFA has to beg for $; City Manager is conservative
There can never be too much, not enough, should be
more
Don't know how it relates to other cities
Support is not just money...there's a good start
here...support comes in many ways
Art gives identity to the community
Public awareness?
Where there's Art in the Park- heightened awareness
of the arts in that neighborhood
New developers -pressure of them to contribute.
They have awarenewss
Arts not a priority
Other things the city could do besides give $
Don't think the public is naturally aware of
arts...people don't notice art until magic moment,
they see, hear, etc. If you provide high quality arts,
you can educate people
Dublin stmgtgles with identity, people don't have
time for art..working. But, can get kids at school
Obstacles
Lack of interest
People want to know what benefit it brings
Community doesn't appreciate the value of arts and
heritage
Dealing with the developers
Fear, mistrust - is that art? Nude pieces
Commitment by the city council, priorities
No pressure, few people involved
How do we address the obstacles?
Through education
Capitalize on what we have (like Art in the Park)
Incl. Information in recreation newsletter, expand
space dedicated to...
Offer free events, bring to life, broaden image
Need facility
Hold events around the community
Take art to the people; rent the library
Where should the support come from?
City
Fee assessed on new construction
Transit Village developers
Indiv. - planned giving
City match
Gov't- CA, NEA
Public displays at businesses
Banner - San R Blvd - free banner space
Up and coming artists could perform
Arts orgs. To use facilities
Newspaper profiles
Other communities?
San Ramon - Shakespeare festival (San Francisco)
Sausalito - chamber of commerce
Walnut Creek - downtown association
Livermore- art in the parks/sculpture
San Leandro, Oakland - Heritage festivals
Carmel - displays in parks; weekend events
Voter support for the arts?
Would depend on how you asked and the pre-
publicity
Don't' think they would support a work of art, but
would support a facility
Ppl. Say "how will this benefit me?"
What about in the new library ~ if people can see
themselves having benefit
Not a program
An outdoor area for events
Amount of $ is key
Where to get the $?
Foat boand
Sales tax $
More sense to do a facility regionally
Gaps/oppommities
Tapping wealthy individuals
Development fee
Big corporations coming in (Sybase, Peoplesoft, etc.)
New developmnt fee
Alumni who have "made it"
Barter with other communities for performances,
exhibits, etc.
AMS Planning & Research
May 2000
PageA - 6
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
PUBLIC ART
What is/is not public art?
Reflection of the community
Any form- etchings, mosaic, free standing
Doesn't' please everyone
Not commercial
Meaningful, important to the community
Paid for, exhibited in pbulic, commemorative and
reflective
Displays by local artists
Community expressing selves, what they think of
community
Not up upon by the city; get feel for what ppl. Accept
Funded by public citizens
Sculpture
Theater
Children doing arts
Choral, concerts, plays
Architecture - what we want the city to look like -
(e.g. San Pedro Town, San Jose)
Art that is public v. public art (paid by tax payers v.
privately funded)
Enhances the community?
Adds something for ppl to enjoy
Better picture of entire city
Makes city come to life, notice buildings
Can have a negative impact...controversial, can't be
too big city
Draws ppi together
Exposes ppl to see new different things
How it is executed is important
Can be the subject of jokes
Broaden thinking, expands minds
Dublin's Public Art
Art in the Parks is reflective of the community
Civic center art is confusing
Generally positive
Outdoor events - fun, positive
Lack of good theater
Need plaques to help understand
Need place to just sit and look
Art is city hall is ok
"Plane Wreck" sculpture - not good image for the
city
Friends and neighbors feel?
It should be "soft" and pleasing
More art relating to children
Abstract art is a problem for some
Dublin architecture stinks
Pubic art at the heritage cener is great
Mosaic murals at Walgreens' good, would be agood
theme
AMS Planning & Research
May 2000
Parameters for selection?
Vote/flyer to all citizens of what people are looking
for
Start with community input
Seek out local talent
Commission should get ideas from DFAF, DHC and
from the public
Art in the Parks is a model - public opinion
Vote
Permanent art- need consensus
Location - neighborhoods, streets
Cost
Material
Size
Theme
Rating - not too out there
Involve - artists, arts educators, businesses, funders,
donors, communtiy leaders, children, mayor, city
planners, historians, outsiders, professionals
Role of the DFAF?
Don't know
Advocates
Stupid not to use them
Initiators
Liaison
Consultant
Can be an out for the commission
Source of $
Public involvement?
Vote
Opinions solicited
Meetings in neighborhoods
Obstacles?
Money
Apathy
Timing
Action
Agreement
Room, location
Potential controversy
Deciding
Definition
Advantages?
Brings community together
Improving look of the town
Image
More attractive place
Community pride
Publicity, attention to town
More color to town
Page A - 7
Dublin Heritage & Cultural Arts Assessment
Focus Groups Summary
Trends?
Good sculpture is out there
Consider anti social themes
Multiple themes
Historical subjects
Community involvement in creation
Durability, resist vandalism
Locations?
Safe place
Well lit
Visible
Entry to city downtown mall
Village Prk
Near church
In schools
Village Parkway
SR Blvd.
Shannon Park
Iron Horse Trail
Water towers
Underpasses
Open spaces
Abandoned locations
AMS Planning & Research
May 2000
Competing forces?
Developers compete for space
Lack of public support
Other needs for $ - rec programs, sports,
infrastructure, pbulci safety
Businesses
Apathy, lack of political support
Bureauerarcy - e.g. Cal Trans
Business view of public art?
Don't know
Stoneridge supports
Developers views?
Don't care
Don't' live here
Haven't considered
City has to set standards, tell them to do it
Can be persuaded for PR reasons
Commission/City responsibility
Page A - 8
CITY OF DUBLIN
PUBLIC TELEPHONE SURVEY
SAMPLING FRAME
SAMPLE N=400
City of Dublin Residents
SOURCE OF SAMPLE RDD Sample from Survey Sampling, Inc.
ELIGIBILITY:
Adults, Age 18+
SURVEYINSTRUMENT
[INTEODUCTION~ Hello, my name is and I'm conducting a short public opinion survey for the City of
Dublin about arts, culture and heritage activities in the City. We would like to ask for your cooperation with a
bona fide survey. This call is for research purposes only and does not involve sales or fund-raising of any kind.
May I speak with someone over 18 years of age? [REPEAT INTRODUCTION, IF NECESSARY.]
The survey takes about '15 minutes, and I can assure you that your answers will remain confidential. May I
please ask you some questions? Thank you!
Arts and cultural activities include attending live performances of music, dance or theater, visiting
museums and galleries, or creating art yourself, such as painting, writing poetry or playing a musical
instrument. Would you say that you are [READ LIST AND RECORD ANSWER] in arts and
cultural activities?
[VOLUNTEERED]
Extremely interested .................................. 1
Very interested ..................................... 2
Somewhat interested .............................. 3
Not too interested ................................... 4
Not at all interested .................................. 5
DK/Refused ......................................... 99
Would you say that arts and cultural activities play a major role, minor role, or no role at all in your life?
Major role- 1
Minor role ............................. : ..... 2
No role at all ...................................... 3
[VOLUNTEERED] DK/Refused .......................................... 99
With the exception of elementary, middle, or high school performances, did YOU go to a
AND ROTATE] during the last 12 months?
DK/
YES NO Ref.
A. Live jazz performance ............................................................... 1 ....... 2 99
B. Live country or popular music concert ............................................... 1 ......2 99
C. Live classical music concert such as a symphony or recital ............ 1 ....... 2 99
D. Live concert of folk, gospel or traditional music of any culture ...................1 ........ 2 99
E. Live opera performance .......................................................... 1 ........ 2 99
F. Musical theater performance such as a Broadway show ...................... 1 ........ 2 99
G. Performance of folk or traditional dance from any culture ..................... 1 ....... 2 99
H. Stage play (without music) ............ 1--,--- 2 99
I. Dance performance of any kind ........................ 1 ....... 2 99
J. Children's theater or special family program .......... 1 ....... 2 99
[READ
4. Altogether, about how many live professional performing arts events did you attend in the last 12 months?
[A ROUGH ESTIlVIATE IS OK - DO NOT COUNT SCHOOL PERFORMANCES]
[VOLUNTEERED]
Number ....
DK/Refused .................................... 99
City of Dublin Market Research
Public Survey
5. During the last 12 months, did YOU visit
? tREAD LIST AND RECORD ANSWER]
DK/
YES N_.~O Ref.
A. A science center or technology museum ........................................... 1 ........ 2 99
B. A natural history museum .............................................................. 1 ........ 2 99
C. Ahistory museum ....................................................................... 1 ........ 2 99
D. An art fair or festival .................................................................... 1 ......2 99
E. A craft fair, exhibit or festival ........................................................... 1 ....... 2 99
F. A historic park or monument ........................................................... 1 ....... 2 99
G. An exhibit of modern art at an art museum or gallery ......................... 1 ....... 2 99
H. A festival or exhibit of ethnic or folk art ........................................ 1 ....... 2 99
I. An exhibit of traditional or historical art at an art museum .................... 1 ........ 2 99
J. An outdoor nature center or zoo .................................................... 1 ........ 2 99
K. A children's museum ..................................................................... 1 ........ 2 99
6. Altogether, about how many museums and arts and cultural attractions did you attend in the last 12
months? [A ROUGH ESTIMATE IS OK - DO NOT COUNT SCHOOL EVENTS]
[VOLUNTEERED]
Number .................................... .
DK/Refused .....................................99
7. Have you ever ?
[READ AND ROTATE LIST AND RECORD ANSWER]
DK/
YES NO Ref.
A. Visited the Dublin Heritage Center .................................................... 1 ........ 2 99
B. Attended a summer outdoor concert at the Dublin Civic Center .................. 1 ........ 2 99
C, Looked at an art exhibit at the Dublin Civic Center ................................. 1 ........ 2 99
D, Spent time looking at Dublin's art in public places .................................. 1 ........ 2 99
E. Attended a performance of the Dublin Theater Company .......................... 1 ........ 2 99
F. Attended an arts program at the Shannon Community Center .................... 1 ......2 99
G. Attended the Dublin St. Patrick's Day festival ....................................1 ....... 2 99
H, Attended the Pasta Festival in Dublin ............................................ 1 ......2 99
I. Attended the Dublin Heritage Fall Festival ........................................1 ........ 2 99
[IF Q7A THROUGH Q7F = "YES" - PROCEED WITH Q8. IF "NO" - SKIP TO EVENT ON THE LIST]
About how many times in the past 12 months ?
FREQUENCY (write #)
A. Visited the Dublin Heritage Center ..................................................
B. Attended a summer outdoor concert at the Dublin Civic Center ..............
C. Looked at an art exhibit at the Dublin Civic Center .............................
D. Spent time looking at Dublin's art in public places .............................
E. Attended a performance of the Dublin Theater Company .................
F. Attended an arts program at the Shannon Community Center .............
9. How are you most likely to learn about arts and heritage programs in the City of Dublin? [DO NOT PJ~AD,
RECORD FIRST THREE ANSWERS]
[PROBE] Any other sources of information about arts and heritage programs?
1ST
ANSWER
Brochure or other mailing ........................
Word of Mouth - Friends
Word of Mouth - Family .....
Business contact or coworker .......
Specific source
Other Publication [Specify]
Subscription
Television story or commercial
2ND
ANSWER
3RD
ANSWER
City of Dublin Market Research
Public Survey
Radio Advertisement .................................
Billboard or poster (outdoor/bus) ..................
Telephone sales call ............................
School Group .................................
Church Group ....................................
Other Group [Specify] ..............................
Other [Specify] .......................................
Don't Know/Refused ................................ 99
10. We're interested in learning about your likes and dislikes for different types of activities, independent of
what is actually offered in your area. Using a scale of 0 to 10, where 0 is stronc~lv dislike and 10 is stron.(lly
like, how much do you like to attend .? [READ AND ROTATE]
Sll~0tiGLY
A. Live jazz performances .............................. 0--- 1
B. Live country or popular music concerts ........... 0--- 1
C. Live classical music concerts such as
a symphony or recital .......................... 0--- 1
D. Live concerts of folk, gospel or traditional
music of any culture ................................. 0-- 1
E. Live opera performances ......................... 0-- 1
F. Musical theater performances such as
a Broadway show ..................................... 0--- 1
G. Stage plays (without music) ....................... 0--- 1
H. Dance performances of any kind .................... 0--- 1
I. Children's theater or special
family programs ........................................ 0--- 1
STRONGLY DK/
UK~E REF.._~.
---2--3 -4---5---6 .... 7 ....8---9--10 99
---2---3 --4---5 .... 6 .... 7 .... 8---9--10 99
---2---3 --4---5 .... 6 .... 7---8--9--10 99
--2---3 -4---5--- 6 .... 7 .... 8--9-10 99
--2---3 --4---5 .... 6 .... 7---8---9-10 99
---2---3 --4---5 .... 6---7 ....8---9 --10 99
---2---3 --4---5 .... 6---7 ....8---9 --10 99
---2---3 --4---5 .... 6 .... 7 .... 8---9--10 99
---2--3 --4---5 ....6 .... 7 .... 8---9--10 99
11. Again, we're interested in learning about your likes and dislikes for different types of activities, independent
of what is actually offered in your area. Using a scale of 0 to 10, where 0 is strongly dislike and 10 is
strongly like, how much do you like to attend ? [READ AND ROTATE, PJ~PBAT SCALF~ AS
NECESSARY]
STRONGLY
DISLIKE
A. Science centers or technology museums ......... 0-- 1
B. Natural history museums .......................... 0--- 1
C. History museums .................................... 0--- 1
D. Art fairs or festivals ................................... 0--- 1
E. Craft fairs, exhibits or festivals 0--- 1
F. Historic parks or monuments .....................0-- 1
G. Exhibits of modern art at an art museum
or gallery ........................................... 0-- 1
H. Exhibits of traditional or historical art at
an art museum or gallery ...........................0--- 1
I. Outdoor nature centers or zoos ................... 0--- 1
J. Children's museums ................................. 0--- 1
---2---3
---2---3
---2--3
---2---3
---2---3
---2---3
STRONGLY
LIKE[ REF.
-4--5--6---7 .... 8---9--10 99
-4--5 .... 6---7 ....8---9--10 99
--4---5 ....6---7 ....8---9--10 99
--4---5 ....6 .... 7---8---9--10 99
--4---5 ....6 .... 7 .... 8---9--10 99
--4---5 ....6 .... 7---8---9--10 99
---2---3 --4---5 .... 6 .... 7 .... 8--9--10 99
--2--3 --4---5 .... 6--7 .... 8---9--10 99
--2--3 -4---5--- 6 .... 7 .... 8---9--10 99
--2--3 --4---5--- 6 .... 7 .... 8---9--10 99
12. Other than arts and cultural activities, how do you spend your free time? [DO NOT READ, RECORD FIRST
TWO RESPONSES]
Attend sporting events
Going out to dinner
AD
B.
C. Read books or poetry for pleasure. 3
D. Visit an amusement or theme park 4
E. Church or religious activities ........................................................................... 5
F. Exercise or play sports. 6
G. Do volunteer or charity work 7
H. Home improvement activities 8
I. Take adult education classes 9
J. Watch an evening entertainment TV show or a movie on the VCR ............................... 10
City of Dublin Market Research
Public Survey
K. Go to the movies ........................................................................................ 11
L. Other ...................................................................................................... 12
For your information, the Dublin Heritage Center is a City-owned historical park which comprises Old St Raymond's
Church, the Old Murray Schoolhouse and the Pioneer Cemetery on Donlon Way. It is open for public visits and tours.
13. Before today, were you aware of the Dublin Heritage Center?
[VOLUNTEERED]
No ...................................................... 2
DK/Refused .......................................... 99
For your information, the Dublin Fine Arts Foundation is a private non-profit foundation that supports the arts in Dublin
by placing public art and temporary exhibitions in the Civic Center and other places in the community and arts projects in
the schools.
14. Before today, were you aware of the Dublin Fine Arts Foundation?
Yes ...................................................... 1
No ..................................................... 2
No Opinion ........................................... 3
-- [VOLUNTEERED] Refused ............................................ 99
15.
We would like to know your likelihood of attending some potential activities at the Dublin Heritage Center.
Using a scale where 1 is Least Likely and 5 is Most Likely, how likely would you be to attend ?
[ROTATE THROUGH LIST BELOW, REPEAT SCALE AS NECESSARY]
LEAST MOST
INTERE~T~D INTERESTED
Cocal historical exhibits ............................................................. 1 ....2 ....... $ ....... 4 ..... 5
D~K
A. 99
B. Re-creation of an historic school room ..................................... 1 ....2 ....... 3 ....... 4 ..... 5 99
C. Guided tours by interpreters in period dress ............................ 1 ..... 2 ....... 3 .....4 ..... 5 99
D. Chamber concerts or music recitals ......................................... 1 ..... 2 ...... 3 ....... 4 ..... 5 99
E. Play readings ............................................................................ 1 ....2 .....3 .....4 ....5 99
F. Lectures on historic topics ........................................................ 1 ..... 2 ...... 3 ...... 4 ....5 99
G. Art exhibits ................................................................................ 1 ..... 2 ...... 3 ....... 4 ....5 99
H. Historical reenactments ............................................................ 1 --- 2 ......3 ....... 4 ..... 5 99
I. Weddings and Special Events .................................................. 1 ....2 ....... 3 ....... 4 ..... 5 99
J. Art classes ................................................................................ 1 ....2 ....... 3 ....... 4 ..... 5 99
16.
The Dublin Heritage Center is open to the public Tuesday through Thursday from 1 PM to 4PM. We would
like to know if you would be more likely to visit the Heritage Center if the open hours were changed to
include evenings and weekends. For each set of hours, tell me if you would be more likely, less likely, or
equally likely to visit the Center?
More Less Equally DK/
Likely · Likely Likely Ref~
A. Weekday mornings ............. ~ .................................... 1 .......... 2 .............. 3 99
B. Weekdays in the afternoon ................. 1 2 ............. 3 99
C. Weekday evenings ........... 1 ...........2 .............. 3 99
D. Weekends during the morning ................................ 1 ...........2 ............. 3 99
E. Weekends in the afternoon .......... 1 ...........2 ............. 3 99
F. Weekend evenings ....................... 1 2 .............. 3 99
17. Some people have made the following statements. For each one I read, tell me if you strongly agree,
somewhat agree, somewhat disagree, or strongly disagree. [ROTATE ORDER]
Strongly
AGREE
A. Dublin schools should offer additional arts
education in the curriculum ....................................... 1 2 3 4 99
B. I would attend arts and Cultural events more
often if they cost less ................................................. 1 2 3 4 99
Somewhat Somewhat Strongly DK/
~GREE DISAGREE DISAGREE Ref~
City of Dublin Market Research
Public Survey
C. I would attend more cultural events if they were
available in Dublin ..................................................... 1 ............. 2 ...........3 ........... 4 99
D. Dublin's arts and cultural offerings are a source
of pride for our community ........................................ 1 ............. 2 ............ 3 ........... 4 99
E. Dublin needs to have more cultural events for
my family to attend ................................................... 1 ............ 2 ............ 3 ............. 4 99
F. It is difficult to find out about arts and culture
in Dublin ..................................................................... 1 ........... 2 ............. 3 ............. 4 99
G. Nobody really cares about the public art
in Dublin ..................................................................... 1 ..........2 ............ 3 ............ 4 99
H. The Civic Center is a great location for
outdoor concerts ........................................................ 1 ............ 2 ...........3 ............ 4 99
I. I would attend more concerts if
they were held indoors .............................................. 1 ............ 2 ............ 3 ............. 4 99
J. There should be more public art throughout
Dublin such as on boulevards and parkways ............ 1 ............ 2 ............. 3 ............ 4 99
K. There should be more public participation in
choosing public art for Dublin .................................... 1 ..........2 ............. 3 ............. 4 99
L. The City of Dublin should provide a more varied
art and cultural experience ........................................ 1 ......... 2 ...........3 ............. 4 99
18. Do
19.
20.
21.
you think a portion of the existing local tax dollars should or should not be used to fund local arts and
cultural programs?
Should ............................................ 1
Should not .......................................... 2
[VOLUNTEERED] DK/Refused ......................................99
If you knew that these tax dollars for arts and cultural activities would be spent on
[READ AND ROTATE EACH] would you be more likely, less likely, or equally likely to support the
expenditure? [ROTATE ORDER]
More Less Equally DYE
Likely Likely Likely Ref~
A. Children's art education in the schools ............. 1 ...........2 .............. 3 99
B. Children's art education outside the schools .................... 1 ...........2 .............. 3 99
C. Adult art education programs ............................. 1 ...........2 ............... 3 99
D. Community festivals and celebrations ........................ 1 ......... 2 .............. 3 99
E. Public art ...................................................... 1 ...........2 ............... 3 99
F. Heritage and historical programming ................................ 1 ......... 2-, .......... 3 99
G. Improving the Museum at the Dublin Heritage Center ............. 1 ......... 2 ............... 3 99
H. Concerts and other live performances ................................. 1 ........ 2 ............ 3 99
If tax dollars were not available for arts and cultural activities, how should local arts and
[ROTATE ORDER]
Yes No
A. Corporate donations 1 .............. 2
B. Private donations and grants 1 .............. 2
C. User fees 1 ............. 2
culture be funded?
DK/
Ref_._:.
99
99
99
[VOLUNTEERED]
[IF 1 OR 3 PROCEED TO 22; IF 2 OR 99 SKIP TO QA.]
Are you more likely, less likely, or equally likely to attend arts and cultural activities in the city of Dublin
than other areas of the region?
more likely 1
equally likely- ...................................... 2
less likely ...................................... 3
DK/Refused - .99
City of Dublin Market Research
Public Survey
22. Why is that? [DO NOT READ - RECORD FIRST TWO RESPONSES]
More Likely
Close to home ......................................... 1
Near relatives ............................................ 2
Easy to get to ............................................. 3
Ease of parking ........................................... 4
Near work .................................................. 5
Safe area .................................................. 6
Location of activities I'm interested in ................... 7
Near friends ........................................... 8
Near other activities I like to do ...................... 9
Good restaurants in area .......................... 10
Other [SPECTFY] .................................... 11
Quality of the programs and exhibits ................ 12
[VOLUNTEERED]
[VOLUNTEERED]
DK/Refused ............................................... 99
Less Likely
Far from home ............................................ 1
Unfamiliar with the area ................................... 2
Hard to get to .............................................. 3
Difficulty of parking ....................................... 4
Far from work ............................................ 5
Unsafe area ............................................. 6
I'm not interested in activities located there ........... 7
Far from friends ........................................ 8
Far away from other activities I like to do .............. 9
No good restaurants in area ......................... 10
Other [SPECIFY] ....................................... 11
Quality of the programs and exhibits .................. 12
DK/Refused ............................................. 99
And finally, we'd like a few facts about you. This information is strictly confidential.
A. Are you: [READ]
[VOLUNTEERED]
Married or with a lifetime partner ..................... 4
Single/never married ................................... 3
Divorced or separated .............................. 2
Widowed .......................................... 1
DK/Refused ...................................... 99
Bo
['VOLUNTEERED]
Which of the following best describes your cultural or ethnic background? [READ]
Middle Eastern extraction ............................ 8
Alaska Native .......................................... 7
Asian/Pacific Islander .................................. 6
Black/African American ............................5
Hispanic/Latino origin .................................. 4
White, not Hispanic ..................................... 3
American Indian/Native American ...................2
Other- 1
D K/Refused ..................... 0
C. Altogether, how many people live in 'your household, including yourself, and all other adults as well as
children? [READ]
[WRITE IN NUMBER, ASK QC]
[SKIP TO QD]
[VOLUNTEERED]
If more than one: ............................ .__
One/self only ..................................... 1
DK/Refused 99
City of Dublin Market Research
Public Survey
Of these other people, how many are children ages ?
[WRITE IN NUMBER] 6 and under: ...................................... ~
7to 12 .............................................
13to 17 ............................................
[VOLUNTEERED] DK/Refused ............................................ 99
E. What is the last level of school you completed? [READ]
F. Are you retired?
[VOLUNTEERED]
High school graduate (or less) ........................ 6
Vocational school after high school ................. 5
Some college .......................................... 4
Associates Degree ..................................... 3
Bachelors Degree ....................................... 2
Post graduate study ................................... 1
DK/Refused ........................................... 99
Ho
[VOLUNTEERED]
DK/Refused ............................................ 99
What year were you born? [RECORD ANSWER]
[VOLUNTEERED]
DKJRefused .......................................... 99
[VOLUNTEERED]
Stop me when I reach the category that includes your total annual household income. [READ] (Includes
employment and other sources of income, before taxes, for all members of your household)
Less than $15,000 .............................................. 1
$15,000 to $24,999 ............................................ 2
$25,000 to $34,999 ............................................ 3
$35,000 to $49,999 ............................................ 4
$50,000 to $74,999 ............................................ 5
$75,000 to $99,999 ................................... , ........ 6
$100,000 to $149,999 ........................................ 7
$150,000 or more ............................................... 8
DK/Refused ...................................................... 99
I. What is your home ZIP Code?
J. [GENDER- BY OBSERVATION ONLY]
Male .................................................. 1
Female- ............................................. 2
DK/Refused ........................................ 99
K. Do you have any additional comments regarding arts and culture in Dublin? [RECORD VERBATUM
ANSWER]
Thank you very much for your cooperation.
Respondent # Date:
Time Started: Time Ended:
Interviewer: Supervisor/Editor:
Phone #:
Length of Interview:
Dublin Heritage & Cultural Aris Assessment
Verbatim Responses
Question 9:
How are you most likely to hear about arts and culture?
Responses other than listed choices
Word of mouth
word of mouth, from heritage commission
hearsay.., people talking in general
by mistake
my wife
public interaction
Banners or Posters
posters in local stores
Historical marking, signs, or scenic route
signs
banners
street banners
Advertisements in stores
Bulletins at my gym
roadside banners
Local signs
Banners on San Ramon Road
^dvertisement in a store window
Through the community/civic center
At the community center
community center
By observing the art at the Dublin Civic
Center
the Civic Center
by visiting the Civic Center
City Hall for the listing
they mail from the Civic Community Center
Through the recreation center
classes and stuff[c]adult school that's taught
at Shannon
Dublin Recreational Services
The bulletin board outside Shannon
Community Center, it is a handy location)
Shannon Center Community Bulletin
the recreation department with the classes
they offer at the Shannon Center
Handout from Shannon Center that gets
mailed 4 times a year
Through the senior center
At the senior center
At my senior center
Senior center
Senior citizens bulletins, and flyers
Newspaper
newspaper (P) Tribune or the Chronicle
TH-Valley newspaper- Herald
newspaper
newspaper
newspaper
newspaper
Bay area parent
The Tri-Valley Paper
newspapers
newspaper
Newspaper
local newspapers
TV, Radio
Public TV
KYCY Radio
TV
Discovery Channel
on the radio (P) on 93.3 or 97.3
maybe on channel 32
Through my guitar lessons (c) my music
teacher tells me
Las Positas College
flyer brought home from school'(C)by child
Through school
school from kids
buses
Through attending events
events such as parades and Dublin Theatre
Center
Go to the event or source to find out.
Attending all the art exhibits you can fit in
your own schedule time wise.
by going to things
Through the festivals
just visiting the place
just by going to the museums
passing by.
going to point of interest in Dublin
At the Heritage Center
the heritage center
heritage center
AMS Planning & Research
May 2000
Page C- 1
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
heritage center
heritage center.
heritage program
Library
library and start asking questions
library
Library
library
library
local library*
Internet
internet
internet
Internet
internet
internet
intemet
AMS Planning & Research
May 2000
Other
I founded the Fine Arts Foundation of
Dublin.
phone book
Chamber of Commerce publication
Telephone book
go to the Dublin City Council.
yellow pages
watch the city council meetings
anything that I pick up at the city council
meeting
I'm also a Rotary Club member
Dublin Lions Club
Page C - 2
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 21:
LESS/MORE LIKELY TO ATTEND EVENTS IN DUBLIN, OTHER RESPONSES
21A. LESS LIKELY TO ATTEND CULTURAL EVENTS IN DUBLIN
I prefer to go outside the city
I like to go elsewhere to do these activities.
San Ramon has a better record
Many of the things we do are outside the
area
everything seems to be somewhere else
It's not known for any of this stuff, you go to
San Francisco
more available in the cities like San
Francisco
Don't think of Dublin as a place for arts and
culture
Dublin's not known as a cultural hotspot, I'd
go to San Francisco or Oakland
I don't like Dublin The people here are racist
I attend some in San Francisco and some in
Walnut Creek more so than in Dublin
There is no atmosphere, it is not appealing
like other cities in the area; there is too
much emphasis on building houses
programs that I want are not in Dublin
more to do outside of Dublin
I usually travel outside the community for
my cultural activities because there is very
little here
I prefer to go to Broadway type shows and
ballet and opera that are offered in San
Francisco, these are not offered in Dublin
We are so close to other places that have
more to offer
Dublin is a small town and other towns like
Pleasanton & Danville have nicer
downtowns and activities
San Francisco offers much greater variety
and quality
more available in other areas
There are things that match my interest in
reasonable driving distance from Dublin
lack of a downtown area atmosphere
Arts do not come to mind when I think of
Dublin
Better places close by i.e. San Francisco.
never really look for it here - I just go to the
city where they announce it more
If it is something that I am interested in I will
just go
not enough activities happening...more in
surrounding towns
Not aware, not informed
not aware of activities offered in Dublin tend
to go into the city to attend these things*
not informed of whenthe evening events
are
We don't get the recreation guide, we're in
the new development in East Dublin
not aware of activities.
I would be more likely to hear about it,
through the activity guide in the mail
Because I don't hear about it
tend not to know about that stuff here
lack of historical significance lack of
awareness
I don't know about them
I'm not aware
because I travel a lot
Does not matter where it is
Have physical problems that make it difficult
to get there
Husband has the car most of the time
I just don't go out amongst these people, we
sit in at home
Planning to move in a couple of years so it
really doesn't matter to me, I don't get
involved in that
I think it's a waste of time. Some of the art
you see these days isn't work seeing.
Transportation should be local since I'm 80
yrs old Time of performance - morning or
afternoon or evening
size of the facility
no interest in art activates
don't have time
Not that interested so I won't travel that far.
they don't have any, I don't have children so
the activities for children
AMS Planning & Research
May 2000
Page C - 3
Dub/in Heritage & Cultural Arts Assessment
Verbatim Responses
21B. MORE LIKELY TO ATTEND EVENT IN DUBLIN
Support the city, civic pride
we support the city in which we live
part of my local community, I want to see
Dublin grow
I want to support my city
We should support our cities It's our tax
dollars
It's my city where I live and I want to
support that
To support my city, local support.
Part of our city, we'd want to support it
I like to know of historic things of where I
live.
more affordable that the city I would imagine
and more community based, and would
see people from the community
nice to be part of the community to
contribute to the growth
to support our city
meet more people and create camaraderie
and more of a community sense in doing
things in your area
like to support our own community
I love Dublin Dublin is a family friendly place
support my own city.
nice thing for Dublin, very good to get
people involved
It's important to get Dublin people interested
in Dublin activities
I like Dublin
to show support to the city
learning more about your own community
local pride
being loyal to Dublin
like to see the group in my community at
these events and be with them
city pride
It's where I live
I feel I should support things in Dublin
I like my community and I like to see what
other creative minds are doing and are
interested in.
Supporting my own city
Should support local arts
If all this is offered in town why go
somewhere else, support for the
community
civic pride
Gives people opportunity to know their
community and their neighbors
The closeness of the community
near people you know. did not specify
friends and families
the things that are displayed are more of a
community thing
I like Dublin
My children are here and it's more
education for them
Support things in Dublin
I'd like to support my own community
Nice to know the history and art of the
community
I live hereto support the City of Dublin
If it's put on by people in Dublin it should be
supported by people in Dublin
Source of pride
I want to support Dublin.
We're tired of being the poor sister to San
Ramon
Support the area
Because we live here we should support our
city, the activities
support your own community
feels good not to go to other cities to do
something meaning cultural activities and
festivals.
it would be a pride of the town.
like the city of Dublin and don't drive
good thing to support community events
Support local community
like to support local activities
I like the town
Community pride.
support local community
Support city
convenient hope they get more activities
You should support your city
locality of activities important to me-Dublin
Like to support the neighborhood
supports community
I live here, and it's important for my kids to
know what's happening here rather than
what's out and about.
I like Dublin
support the community
AMS Planning & Research
May 2000
Page C - 4
Dub/in Heritage & Cultural Arts Assessment
Verbatim Responses
Convenience
more convenient
Less driving and less time to get to and
from.
convenient because this is where I live
do not like travelling
Convenience
Available it's interesting
I know about them
Convenient
because it's local
now I know about them, I'll go
time constraints convenience
I don't like going to other places at
nighttime. Time to get there.
In a convenient location.
availability
AMS Planning & Research
May 2000
Page C- 5
1 - Gardening
2 - Sports
3 - Outdoors, Hiking, Fishing
4 - Drive, Sightseeing
5 - Computer
6 - Time with family or friends
7 - Crafts or dancing
8 - Traveling or camping
9 - Going out
10 - Playing or listening to music
11 - Shopping
12 - Other
Key, Question 12
Key, Question 22K
1 - More information is needed/more marketing
2 - Programs
3 - Funding, support
4 - Facility
5 - Comments related to the City
6 - Heritage Center
7 - Arts and Education
8 - I would like to participate more in arts and culture
9 - General comment on the research
10 - Other
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12: Other Activities
~D
C- O c-
Time With Family (46)
playing with my c~il~lre~, activities with my children, hiking, going to the beach, being in the back yard
~ 6 1~
Taking care of grandkids, read, fly fish and play guitar ! 6 1 i 7
spend time with my family, my [c1 immediate family, childrenaerobic kick boxing 6 2!
6 3
Ihave three kids, The Iron Horse trail i 6 5
family activities, and computer
Take care of my hUsbandarts and crafts 6 7
chasing my children, sewing
going to different towns, visiting my grandkids 6 81
6 12
working on my sign language and spending time with my son i 6 12
family activities, visit relativesvisit local attractions
family stuff, like watching the kids play 6
doing whatever my kids like doing lc] little league, soccer, basketball, bowling 6
visiting with friends 6
!shuttling kids to sports activities, recreational activities[c1, swimming, baseball 6
with my husband and children doing family things, or chasing them 6
with kids I 6 I
visit friends and family
spend time with friends and family I 6~
Dublin High School Marching Band...he drives their equipment truck
working, raising my child 6
I have 5 kids 6
Visiting with friends 6
friends and family 6
.I spend time with my children 6
Playing with the kids 6
with my children (c) in general, have 5 children 6
Children's school events 6
with my grandchildren 6
Visit with family 6
Spend time with my kids 6
With my children 6
going to playgrounds with children 6
family gatherings 6
With wife and friends 6
With my kids 6
Excursions with grandchildren and other children 6
family 6
various indoor/outdoor activities with whole family 6
with family 6
Spend time with the family. 6
we take our girls to parks and do things with the family. 6.
take care of family 6
with the kids out in the back or going to parks. 6
hang out with the family 6
family and children 6
being with my kids 6,
AMS PLanning & Research
May 2000
Page C- 6
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12: Other Activities
the kids
0 ~D. o
Gardening (43)
like gard;n;s and rma fly-fisherman. I 1 3
gardening, fishing, playing on the computer, travel 1 3 5
'hiking local nature trails with my children educational games on home computer 1 5
go the park with 18 month old daughtergymboree classes 1 6
gardening or drawing I 7
gardeningarts and crafts I 7
gardeningsewing I 7
boating and camping 1 8
outdoor recreationtravel 1 8
gardeningtravelling 1 8
yard work, going to band rehearsals, reading 1 10 12
Park & shopping with kids 1 11
gardeningshopping i 1 11
Gardening and shopping 1 11
Gardeningrelaxing I 12
gardening, meditating 1112
Camping with BoyscoutsAttending regular AA meetings. 1:12
Outdoor parks 1
gardening 1
parks 1
gardening 1
gardening 1
go to gardens. 1
Gardening 1
Gardening 1
Going to parks 1
gardening 1
Go to the park 1
eating and working, am a realtor and you sell on you spare time, also gardening 1
work in garden, baby sit 1
the outdoors[c], just being in the outdoors in the country 1
gardeningGoing to the mountains 1
Gardening (P) 1
gardening 1
gardening 1
gardening 1
gardening
gardening 1
Going to the mountains and outdoor stuff 1
doing outdoor things 1
gardening 1
gardening 1
general outdoor activities I
Travelin ~mping (37)
"" ....... ~ ....... r"'~ %-'1
travel, working in our yard 8 1
traveling, outdoor outings 8 1
travelling overseashiking 8 3
AMS PLanning & Research
May 2000 Page C- 7
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12: Other Activities
O CL O
travelling, and fishing 8 3
TravellingPlaying with computer ! 8 5
TravelEat , 8 12
camping '8
8
CampingTravelling 18
travelling
Travelling 18
travelling. 8
travelling 8
camping 8
visit places in the Bay area i 8
Travel 18
travelling
camping etc...
travel on day-trips or for weekends to sight-see or to visit people I88
short travel 8
sightseeing and going to the park with kids~ 8
travel i 8
travel [c] take cruise Ici to Hawaii, Europe 8
travelling 8
travel 8
itravelling 8
travelling 8
take our dog placestravelling 8
travel iS
sightseeing J 8 J
Travel
travelling 8
Day trips in the Bay area 8
travel 8
travelling 8
camping 18
outside activities 18
travel j 8
Crafts (32)
painting and gardening 7 1
sewing and gardening 7 1
carpentry . Desert racing. 7 2
Needlecraft 7
needlework 7
~ 7
ceramics.
sewing 7
quiltingart work/crafts 7
do crafts at home and/or take classes in same* 7
crafts 7
knitting, quilting 7
instructional music 7
actingwriting 7
art 7
AMS PLanning & Research
May 2000
Page C - 8
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12: Other Activities
c- O C:
O O. O
Square dancing Go to trade shows and sell at trade shows 7
writing books i 7
craftingsewing, quilting I 7
Like to write, I play music in a band 7.
arts and crafts i 7
country line danCing i 7
7
sewing 17
sewing I I
Water colours
quilting, cooking 7
arts and crafts 7
go dancing r 7
dancing
crochet i
knitting
dancing
;I read, write and act ' 7
Ipainting 7
wood working 7
Computer (14)
internet, music, with friends. Driving about, looking at nature. I 5 10[ 4
Computer 15
on the computer I 5 ,
I'm on the computer
on the computer
Working and computers and reading 5
Online designer engineer [ 5 I
technical art comps 5 j
working on my computer 5 j
3erusing the Web 5
creative things on computer 5
on the computer 5
computer games and research 5
computer activities 5
computers 5
Sports (13)
Outdoors (P)dirt bike riding, snow skiing, waterskiing, tennis, hiking, camping 2 1
Motorcycle racing, fishing and other outdoor activities 2 3 1
Drag racing, bowling, dancing (P)movies 2 7
teach and practice self defenseteach and practice reike, which is a healing art, hands on, healing art ,
passes energy onto people needing it 2 12I
Attending sporting events for adults as well as children 2
cycling 2~
I rollerblade 2
Auto racing on TV and attend racing events at tracks and be outdoors 2
iworking out 2
watching sports 2
golf 2
watch kids sports, watch my kid's sports. 2
AMS PLanning & Research
May 2000
Page C-9
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12; Other Activities
C O
O {3.
Playing/listening to music (10)
I'm a m~usician, I~lay musicl take care of my daughter 101 6!
listen to music 10 /
10
concerts I 10
Music-I play and listen
doing music (P) piano 10
playing musicoutdoor recreation in general
I make music 10
direct in small choral groupplay piano 10
Listening to music 10
listen to music and play music.
Outdoors (9)
'' '3
hikingbiking
familYFishingnature walks 33 6
Fishing 3
Going for walks 3
iwalking, visiting different areas and different things 3 '
hiking and fishing 3
Fishing i3
fishing :~ 3 i
Drivelsightsee (8)
HikingS~ing ''
Motor cycles or taking care of grandkids 4
camp/fishtravel(C)sightseeing in Calif. 4 8
go out and drive 4
4
Ride motor bike I 4 i
go for drives.
riding motorcycle
on my motorcycle 4
Shopping (4)
Shol~l~-i~g"a'n~l computerscomputers 11 5
shop 1 1
shopping 1 1
shopping , 1 1
Going out (2)
Igo out and see comedy
I studying with school, go to the bar, dancing
Other (40)
composing music and desktop publishing of that musicgardening 12 1
working on cars, learning about high technology stuff 12 5
Work on my educationSpend time with family. 12 6
attend the Seniors CentreWestern Line Dancing 12 7
Activities at the senior centretake short trips 12 8
Playingrelaxing. Playing... playing music 12 10
I work in the area of waste disposal... 12
trying to take part in as many of these programs as possible 12
Write books 12
~Teaching Dance 12
AMS PLanning & Research
May 2000
Page C- 10
Dublin Heritage & Cultural Arts Assessment
Verbatim Responses
Question 12: Other Activities
O ¢3. O
working and doing things at home 12
ethnic foods 12
work around the house 12
crossword puzzles 12
Dance 12
watching TV 12
ordinarily do not do much outside of home (cP) 12
no free time 12
Taking care of my dogs 12
library activities 12
going to the beach I 12
Lions club- civic involvement 12
Government related 12
I'm a member of the Eastern Stars 12
working on my own geneology. . 12
playing bingo [ 12
Go to dog shows 12
cleaning the house 12
winetasting 12
Working 12
rock huntinglooking for old artifacts 12
pla}, bridge and seniors events 12
i social gatherings 12
work and school 12
Don't have any free time t2
work 12
animal rescue groups 12!
party, clubs, work 12
senior's meetings
stay at home 12
local festivals 12
AMS PLanning & Research
May 2000
Page C- 11
Dublin Heritage Cultural Arts Assessment
Verbatim Responses
Question 22K: Other comments at this time
- More information is needed/more marketin~l
just believe that we need more arts and culture, to make it more accessible rather than a banner on San
~Ramone Blvd. That's the only way we get info on these things. I'd like to get more info on these things so I
~- o ~
o Q. o
could get more involved. , [ ,
................................ .......
The city could do more to promote it. San Ramon does more. They need a meeting place for local artists 1 i 4
-- and they need a place for exhibits.
I;"" ................................ '; ....." ................... ~ ....... ' ....................... '" .............. ' .....................................
, d hke to know more about what s going on. And also I s neat to know that the Hentage Center ~s owned by 1 6
the city and is open to the public I always felt I was trespassing when I walked around it.
-- ~.he publicity for them should be better as far as newspaper, I get my information from the newspaper, since 1 7
;t's a real strong school age population somehow enlisting support from the schools, interest the kids and
~hey drag their parents .. ~ .................
Advertise it more and make it more available ............................ i...1...., ...............
~;~[~r:~;~Yi.~1~r~£~[~&~;~[~~~8~~&~£~;¥hey need to have morel 1
.nfo on this for example a city wide mail out or something. I love.living in Dublin it's a great town and I am
-- ~ .a.p.p. ¥. J.o..b.e..a..r.e..s.i .d.e..n.t .h..e.r.e.._ ........................................................................................... i .......................
~ just didn't know there was much there 1
'.Ii .k.e..t.o..h.e..a.r..m..o.r.e..~ .r .o.u..g.h..m..a.i. lLn..g.s..a..n.d..a..d.s..a..b.c..u.t .t.h..e..a.d..s.i.n..t.h..e..cjt. y... .......................................... :. ,....1..., ....... , .......
-- '.D.e.e..d..t.o..b.e...m..o.r.e..a..w.a..r.e..o.f..w..h.a.t.'.s..g.o.i.n..g..o.n. ,..b.r.o..c.h..u.r.e.s.. n..e.e..d..t.o..b.e...m..o.r.e..e.y..e..c.a.t.c..h.i .n.o. .......................... · ....1 .... . ...... ~l' .......
, think they should do more PR on it because I wasn't aware some of these things were happening in the
:.i.t.y: ...............................................................................................................................................
-- think we need to have a better way of conveying what's currently going on, whether it's in the newspaper 1
~r radio. Some media exposure as well as a flyer. Concerts last summer were very good. We went to a few
.a..v..e.ry..g.o..o.d..thLn..g: ..............................................................................................................
would go to more things if I knew about them, I didn't even know about the Civic Center or Heritage 1
?.e.n..t .e.r _, .I.I.i.k.e..g..e~i.n..g.t.h.e..a..c.t i.v.i.t y: .g.u.i.d..e. t .h.a.t..c.o..m..e.s.,..t.h.a.t. !.s.t.h..e..o.n.l.y...w.a.~/. [ ~n..d..o.u..t .a..b.o..u.t.t.h.i.n..g.s. ................................ ~ .........
would like to be able to receive more information on availability of music programs and different festivals 1
~nd craft fairs :
would like to be sent more information : 1
.....................................................................................would like to see more advertisements. ; ..................................... !"'~ ...................
~ 'd like to see more information given to the residents of Dublin. I only see two or three informational :
)anners a year. I would like to see 12 informational banners a year so I could attend an event at least once
~ month. A bigger, more descriptive sign on Dublin Boulevard. It's at the side of the road and d~fficult to see.:
~ t would be nice to have them and to be more aware of them 1
~eed to get pounded with the information
Jlake it easier to find out what is going, on.
~vel. One of those marquees at the Civic Center, not a tacky one but at that location because it's pretty
Lu.s.Y.: ..................................................................................................................... ....... ....... ; ......
-- note publicity...disseminate, hand out more info (flyers) about arts and programs:..San Ramone 1
,alley...use the banner space right now it shows bad stuff ', ,'
~eed to be informed more , 1 [ ...... [ .......
· ' more , 1 :
-- ~o I uess I would just hke to know ..........
1 : '
~onel didn't know any of these places were here* ,
,lot enough advertising, unaware of activities going on. They should take a different approach as far as , 1 :
~dvertising.
AMS PLanning & Research
May 2000 Page C- 12
Dublin Heritage Cultural Arts Assessment
Verbatim Responses
1
--The should have more information aboUt the activities in Dublin on the internet, such as web pages. ~
Lh.e.~,..s.h.o..uLd. p.u..t..m.o..r.e..e..m..p.h.a..sLs..o.n..a..rt.s..a..n.d..c..u;t.u..r.e:..T..h.e.¥..n.e..e.d..b..e~ .e.r..p.r.o..m..o.U.o..n: .............................. i--..t_ ~ ....... .:. .......
'1
~.e..d.o..n2 .ge.! .e..n.o..u.gh.. p.f.o..r .m..a.t! .o.n..o..n. !t.. .................................................................................... .~ ...................
1
_A/hen outdoor evening concert days were changed I didn't pay attention to if they were on a better night for
-ne. The Guide gives a lot of info in advance and its hard to keep it where it's always available and when the;
~utdoor concerts are announced on radio or in the paper it's too short notice and I usually miss them .
?b'~'~lb~,'|~'6[3]e know about it better; You gotta have a consistent schedule; Civic Center is nice but the: 1
Programs
't appears that everything we do is St. Patrick's Day - or Irish. It's time to explore other cultures: African, 2 i 1
~)ther western cultures, Asian. Advertise more - banners with visibility, more banners. Ads in local
3ewspaper, Local schools have flyers to bring home, web site to inform everything about the city with
Jpcoming events of all kinds
2 3
ust that I think that they should have more but I don't think that it should be taken out of the tax dollars
~ .oOking forward to it improving, it would be nice since the city is growing for arts to grow as well, Bard ~s 2 3
learby and a lot of people would come in for that, we have enough money for centers and stuff we should
lave money for the arts, we don't have anything on in this area people are tired of driving, think of the
)eople in Tracey and surrounding areas .
~ Fhis is a great idea, have more of it is great for the community, look towards Danville and Walnut Creek as 2 4
.~xamples of arts and culture being brought into the community, use the Civic Center for indoor activities,
lave an indoor facility for concerts, it would be great, perhaps with the city of Almeda or other cities in the
-- egion they could combine their resources for an indoor art theatre space. One location, look towards the
~,egional Centre for the Arts in Walnut Creek for an example.
.~enerallv I like it and the more activities available to people 2 : ;
-- '"'"'""'"'"~ave some reall .... high'"'"'quaff ......... shows'"'"'rather ....... than'"'"'"'""lots of mediocre .......... performances'" ............................................. · '"'~'"' ....... ' .......
appreciate the jazzercise at the Shannon Community Center. 2
go to Livermore or Walnut Creek. I attend the Dublin Festavials. There aren't that many things that I am 2 ,
'-- 3terested in. The Dublin Theater Company closed and I had Season Tickets!l! '
;ind. . .................................... [ ...............
-'~' ~ ih'fi~ ~h'~"8'8'ti~&'8[i£de~ ~eF6&~i~' f~ ~&'~T ~&F~EL' h~' ~'Fe~ ........ 2: :
j.u..s.t .t.h.i.n..k.i.t .i.s..cj. r.e. .a.t.t.h..a.t.t..h.e.y..d...o..s.o.D.e- .f.?..a~.s..a.n..cl..c.u.I.t .uf.e..gp.d..t.h.e.y..s.h..o.u. ltl..d..o..a.s...m..u.c.h..o..r..m..o.r.e. .............. ]....2... i ....... [ .......
love photography. I would love to take an oil painting class, I would love to take an acting class. If I were 2 ,,
~ ~vailable to get with these thin~,s, I would do more of these things. '
;omething here I would go, I do not like going to the city much anymore so if there was something here I
~ould go. I do like history, especially local history. I go the cemetery about 3 times a year to look around at
he markers. '
really think we need more of ~t, the arts, and culture programs etc. 2 : :
seem to pick up from this there were many questions about the art. My interest is in instrumental, piano i 2
-- ~nd choral · . .................................... ~ ....... ; ....... ; .......
~i6[<~i.~F~h.t~.~ih.~.~i~Eif~.~(~~ft~i~h~8~&~&~i~b~ at the stUff. : 2 : :
· ' ' ;"''.' ........... ... ................... .., ................ .., ................
think ~t's a good ~dea. I see more involvement. I like the St. Patnck s Day celebrahon growing and growing { 2
-- ~wareness in community. . ................................ ! .......................
~[~[t;~-~-t~-i~~i-r[~(~~t~i-~~~~ ! 2 [ [ ....
think that this year's St. Patrick's Day Fair was the best we've had so far, and I'd like to see more 2
levelopment in that area (St. Patrick's Day Festival and other festivals and fairs in ~leneral).
AMS PLanning & Research
May 2000 Page C- 13
Dublin Heritage Cultural Arts Assessment
-- Verbatim Responses
'reely and that would stop vandalism
aught in schools in p. lace of academics
..........think they" .... should' ....... have'"more ........ festivals'"" ........... - I think' .... those'""are ............................................................. fun '"'~""'" .....~ .......
'or children, the don't have much paintin classes
would be supportive if cultural pro~rams exEanded [p.] 2
~ would like to see more reductions being offered in our own city...community theater would be a nice plus
..would love a Bluegrass concert, Ca'un concert 2
'd like to see more diversity in the types of cultural events in arts. Especially more jazz things. Art classes 2
-Ln.d..t.h. Ln.g..s..f.o.r..b.o.t.h .a..d.u!t.s' .a.n..d..c.h. ............................................................................... ....... .......
--t would be nice if they had a pla ensemble in Dublin , 2 , .
!'.d..b..e..n.i .c.e..i.f ..w.e..d.9' .s.e..e..m..o.r.e..a..r 9.u..n.d' .e..sp..e..cj .ails...w.h..e.n..I..r .e.ti.r.e..a..n.d..I..b.a..v.e...rs.o..r .e' t.i.m..e. ............................. .2
,,lore things - arts and culture - closer to the West End(C)
_ .n.o..r.e.y.a.r.p.t,Z: .f.o.r..A.d..u]t.s. !n' .t.h.e...ey.e..nLn.g' .s..o.m..e.t.h. ............................................................. .2 ...................
vlost of the stuff they've had lately I wouldn't pay to go see, some of the talent that they've had the St. 2
)atrick's Day thing where volume seemed to be the biggest talent. I'd like some programs which they had a
ew years ago. I enjoyed the Jazz singing, band and dancing.
---~.o. j .u.s.t..t .h.a.t..w..e. Ji.k.e..t.o..s..e.e...rn.9.r.e' ...............................................................................................................
~oThis year's St. Patricks Festival was one of the best. 2
~o, do you know of any education that would held us learn more? , 2
--~o, i just wish we had more, because they are always fun to go to
_)eople should take more interest in it and help support it and the Hispanic art should be exploited as much 2
~s possible ................................................................................................................... ~ ...............
"~'~'~<~i'l~i't~' ~'~e picked by a committee and they should be picked by the general public...some art exhibits, 2
like some of the exhibits, some I don't understand.
3cal arts I would definately attend. We went to the Van Goghs in the city, I wish they had something locally.
already said that
--'hey should have more act v t,es for young people.., they~should have more act~wbes for young people..they: 2
hould also have more activities for seniors... They should have more activites for young people_things like
iancing where they can go and have a good time. It would also be nice if they had more activities for
--.eniors to get to.clether and socialize...
'hey should have more stuff, more in Dublin · 2
' .................................................................................................................
/e don't have enough 2
Ve need a lot more , 2
Ve need more arts and culture and I do not mean the graffib on the freeway... : 2
2
Vhat we have seen we have enjoyed
- Funding/Support ,
think it will be supD. orted without the need of tax dollars if the information is .c,[Iotten to the public. ~; 3 [ 1 , .
--ities have more activities, need to have a town center
~)~li~'~h~'~l~e way we are expanding we should have more tax dollars, and we should be spending them 3 2
3is way Referring to more live concerts and shows of a large scale, so we would need a facility to put them i
~, SO we need a new theater : ...
AMS PLanning & Research
May 2000 Page C - ~4
Dublin Heritage Cultural Arts Assessment
_ Verbatim Responses
;~i'f~' i~t' ifi~FF~'ai,'~'f'~,'g ~6~,~:'~i';v'~aa' i,'~'r~i~' if' ;~i;~'~,~i,i~' ~'~i~i~' ii,' ~'~' i~'~fi~' ~'~?fi~t'~:' i ...... ~'"iT'~ii ..........
~.9.n.'.t .th. tn..k.th..at..c!tx .t.a.x...m.9.n.e. Z .s.h.9.u. td' .~.o..fg.r..s.ch.9.o.[ p.r.o.~r.a..m.s.: .............................................................................
--~,rts and culture in Dublin is very important. However, the funding they get was supposed to go to the 3
:hildren and their activities instead.
!'.h:Ea.' Es: i :::i::: ::::::::::::::::::::::::::::: :;::Z; :::::::::::::::::::::::::: ::::::::::::::::::::::::::
_ don't want any of our tax dollars from the city going to the schools to support arts and culture. They should 3
,.ta..y..a.w..a.y./.r.o..m..th..e..s.c.h..o.oJa: .W..e..h..az.e' .a..m..a.f.o.b..w..h.o..s. tj.c.k.?..h!.s..n.o..s.e..w..h.e..r.e. !t..d.o..e.s.n. 3..b.e.~.n.g... ................... ~ .......................
would say that it is basically okay the way it is and doesn't need a lot of attention other than what it is 3
letting now, also say rather see money spent on landscaping .
rave to tax us, it should be funded with grants. That's why they need more people interested. Yes, funded
vith arants, and fundraisin~. , L ,
..... ~ ........................................................ .-. ........ ,-. ............... : ............ ,- ..... .- -.-, .- .................................
--Just more money for cultural programs and less for pubhc arts d~splays, more ~nterested ~n act~wbes and 3
,.¥.e.n.t.s...a.qd...s.c.u.'.P. tu..r .e.s..a..n.d...m.o..d.e.r..n..a.d ........................................................ : ...............................................
;ray out of the taxpayer's pocket 3
t - Facility
nstead of making all these new people soft buildings, corporations that are out there, I'd like to see ' 4
;omethin,.g_ dedicated to theater arts. In comparison to the Concord Pavillion. :
Fheater Arts Center where we could have live indoor plays and theater and get a little bit of indoor concerts.
:)ur highschool room is just not adequate, I really think it would be a jewel. I think a lot of people would :
--~gree With me.
. here should be more of it, instead of building fast food chains they should have more th~ngs that people 4
:o..u.l.d..attend like a Community Center.or theatre
--they need a stadium for live shows_maybe a skate park..if Dublin wants to get young people involved they 4
~eed activites that young people will like.. : : :
Comments related to the city
5 I
-~verybody here needs to help bring all of the reputation of Dublin, it has a terrible reputation with other cities:
~round it, if arts and culture helps I would be in favour to help it, first of all we need to educate the people
--hat we are not less that other areas, I don't like what people say about Dublin, we should all work to make
nat better, maybe what this industry might help that. We need to publicize more what we have, not a good:
)icture here, other cities don' t like that we are growing and they are not, they don't like growth, but i think it
--s wonderful, get the transportation solved somewhat.
................. ".rY....rT. ................................................................................. .. ........................................
only would really support itif it makes the city look prettier and if it helped property values, I would support 5
_! .to..t .h.e..e..x.t.e.n.t..t .h.a.t. jt. h..eJ.p.s.J.h.e..a, p~ .e.a.r.a..n..c~...a.n..d..a. ff. r..a.c.t.s..p.e..o.p.[e..t.o..l?..e..h.e..r .e. .............................................. , ...............
think Dublin is a great city to live in. I've lived here for 12 years and I'd recommend it to anybody. They do 5
think for the size of the community we have, the city has done a pretty job for getting art into the 5
-- :9.m..m..u..nj~: ......................................................................................................................................
.th. tn. .k.E.s..a.n.j.m.p.o..rt.a..n.t..d.e.y.eJp. p..m..e.n.t..fp.r..D..u.b, tLn:.s' .g.r.o..wt. h. ............................................................ ,.. A.. i ....... · .......
think you're covering a lot that could be available. We've lived here 30 yrs and like it a lot. My only concern 5
--; there is some serious thought in updating the old Dublin. We're getting vacant lots off Village Parkway
'..n.d..t.hj.n.g..s..a.r.e..g..e~Ln..g..r .u?.d..o..w.n. :.~.e.r.e...n.e..e.d.s..t.°..b..e..r.e.~ ~.~ ~j~. ~.~!: .......................... : ....................................
5
-- m totally amazed that coming into this community in '76, there was nothing. They offered soccer to girls,
,nd broadened our spectrum. Now it's Starting to come into its own and really becoming a town. This guy
touston and with the backing and people he's had, he's trying to make it a city and more than that. I'm
ehind it 100 percent. Things are trying to change and I support that. I think it's wonder ful.
AMS PLanning & Research
May 2000
Page C - 15
Dublin Heritage Cultural Arts Assessment
-- Verbatim Responses
h. i .g. ii-n. .a a. i ........... ..................
)elieve the people that are making the request that the heritage, the art are short time natives and not long
--:ime and don't really know the history of dublin. They're new to the area and trying to make change, and
:hat goes at the school level and into the community.
~lot really. I am happy with this new Imax theatre going in in east Dubhn, and the whole complex w~th 20 5
_~dditional theatres. I like living in Dublin, I've lived here for years and the mayor is a progressive mayor, I
ike the way the city is upgrading its image. It's gradually going to get more like its neighbors, Pleasanton
]nd San Ramone.
'~6~]~'~' ~[J'6[ig' ] ~Jg't' [:l'~'~6;t' ~'~ '~ '~ J't~' ~:~'~6~'~ 'lil~' ~t'l~"Git]~'~ '~6~J'6~1:' it' ~'~ I'c] '~' [q'i~ 'i~ '6'~ ~)~ [~ ............ ]'",~'"' ....... " .......
--~..e.s.t.h..e.t i.?pX .c.c..?d..g.e..t .i.t .t.o.g..e.t.h..e.r..a.n.d..t.h..e.n..t.h..e..a~.s..w.9.u. Ld' .fgj!o..w.: .................................................. i .......................
.r .hp...m.o..r.e..D..u.b. Li.n' .h.a..s. t9..o, ff..e.r.t.h..e..b.e..tt.e..r .e..v.e..W..o.n..e..wjJL .be.., .s..o. !.s..ay..g..o.f.o..r j.t: ....................................... ]....5. .................
there is a feeling that they have to copy cat what Plesanton does with fesitvals, concerts. Efforts should be i 5
~Jsed elsewhere. The~. just started to hel~ the schools get it together.
f ~'~ ~,' a~ ~;t' h'~ ~,'~ '~ ~)~ ~ ~;~l}~J'r~ ] ~' J~ [J'~ J'i ~'.' "i'J~' M ~'~"i'~ 'r~ [~ [.' ...................................................... :'"~)' ...............
Heritage Center
am really fond of the Heritage Center, those old buildings, they should extend the hours. I live close, and 6
~ .v.e.~ .t].m..e. ! .t~. !9..g.o..i.n.,. i.t.i.s..I.o.c..k.e, cl.: (.C). ......................................................................................... . ..............
lust hope they keep moving with the Heritage Centre and it's just great, Mrs. Miller remembered me and," 6
~hared that with my kids and that meant a lot to me. Having the generations mix is excellent.
suggest the Heritage Center be promoted more; the times I have gone there, I have found it very ,
nterest~ng. (C)
think where the heritage center is, it would be an excellent spot for more museums and no commercial i 6
~evelopment. ---r, .......................................... i .......................
'~;~'l~']i'l~'~l~[~'t'(~'~'t'~'t'l~'~t:t~ ~'~i~:"~'~~~nd s church was under the agreement 6
--hat there would be no ceremonies that would happen in the church· I would like the city to get a lawyer to
:heck the deed and make sure the contract is upheld.
n the last couple of years there has been a lot more offered for the adults than ~n prewous years,
~;ncouraging participation more, nice job on Dublin Center, and apppreciate the use of St Raymond's fror a
nemorial service with no noise or disru tions from the street repairs
~chool field should include the historical park, the graveyard, the church : 6 : :
Arts and Education
feel strongly about the art in the schools for the children and being able to experience that outside the 7
;chools. Kids should be able to see art. I think it's really important for people to have art and culture in their
...... Y"' ....... ' .......
~ent to schools to have full art programs
~- think it's important to keep the kids informed of Dublin's heritage and history; they should get more 7
~teractive with the kids, that would ke.ep, them more interested.
think we need more th~ngs for the young ktds, the teenagers. A sw,mm~ng pool, a place to dance wtth no 7
, icl] ]1.].~ .~.~] .~]e.' .~] ~.' ~ r.'e.'. 9.f .i.t .i.n..t.h.e. .c..h.i I.d..r .e.n.'.s..s.c..h2?!s.: .e..s.p.e..c.i.a. ll.y...m..u.s.i.c..a.n..d..a.d.: ....................................... i--..7... [ ....... L .......
m looking forward to seeing the new library or new room. We have so many children and not enough i 7
--,rograms for them. Last year was a disaster, so many children in a small little room. For art. They do a
'reat job with the swimming, we need a big er lace for the children in the libra .
?s important especially for children, schools should have more activities regardless of funding.
--/lore nroorems for kids
· ~ey should get more arts and culture into schools · : 7 : :
would like to participate more in arts and culture
I just hope to participate in them more after I retirel don't have an~ others to add ' 8 ' '
don't '
ep. joy arts and cultural acbvlbes and I should spend more bme w,th them than I do : 8 : :
_ d..LLk,e. .t.o..d.c.. ,.t..m..o.r.e... .................................................................................................... ;....8...: ....... '.. .......
AMS PLanning & Research
May 2000 Page C - 16
Dublin Heritage Cultural Arts Assessment
-- Verbatim Responses
.~.h.a..t .i.s..o.u.t..t.h.e..r.e..a.n..d. ! .a..m...v.e.~ .i .n.t.e.r.e..s.t .e.d..i.n..h.i.s.t.o. ~ ................................................................. i ....... [ ....... :, .......
--if it's good rll attend : 8 : :
ff the weather improves, rll be looking into it. , ,
~'m not interested in it. : 8 : :
~lke to see more of arts and culture, I am bred of being called a Neanderthal
General comment on research
~ am glad to say that they are looking at with all the new businesses that have been occupying the new ;: 9
9astern Dublin development and I would like to see more development in the arts.[p] Having been a resident:
--~o I think we covered everything...I don't care for their choice of statues especially the one in front of City 9 Hall. ,
]ood survey 9
--?.h.i.n..k.t.h..e..s.u..w..e.y..i.s..a..g.r..e.a.t..s.t .a. rt.. t.o..s. ?.e...w.h..a.t..p.e. gR.I.e' .w..s.a..n.t:, .w..s.a..n.t.=..w.a..nJ .................. ; .......................... .9. ..................
;'m glad the city is taking on the Commission and is moving forward with arts and culture : 9 : :
'..m..g.l.a..d. ¥.o..u..g.u..y.s..a.r.e..t.a..k!n..g..a.n...a.c.t! .v.e. J .o.o..k: .a..n.d..try...i.n.g..t.o..i.m..p.r.o..v.e..i!.. .............................................. , ........ . ...... , .......
' .s.u..w..e.y..Ls. .b.e. !n..g..d.o..n.e. .................................................................................. .9. ..................
~1o, I do think this survey is a good thing, in terms of awareness. . 9 .
Survey was too long , 9 ,
Other
Actually, Not really I guess my interests are more wine or beer, something to do with food. I'm don't really ;: 10
ike arts and craffsy stuff.
~ did not know much about it until now. I travel a lot, it's hard to be in Dublin ; 10 , ,
like science and art museums: ,' 10
'~ [~ [(' ~' ~1~ ~1' ~'~ I't~'r'~ '~' ~'r'~l~'{61: '~1~; ~iJ~/' [:)~[ ]'1:1~' ~~ ~h'~{ '~l:t' i~ '(~' ~'~ 'f'rl ~' ~ 't'~' [::)'~l~'~? ..... i":l'~"[ ....... ~' .......
._norali Arts and culture sometimes pushes beyond what society brings into play : : :
think that they are making great progress : 10 .
wmh they'd have a better, get ,t gmng : 10 : :
would like to see the campaign promises come to be. : 10 : :
t would be a good idea to do a survey to get things going : 10 : :
!'.s..g.r.e..a.t.n.9 ............................................................................................................... ]_.1.0. ..................
~o but they a need a golf course in Dublin
--~ol am learning about them since just moved here in Dec.(C)1999 : 10 : :
~ot at the present time ] 10 , ,
........ -. ........... -. .........................~ ....... ~ ........ . ...................... .- -.-.- ................................, , ....... , - .
--,lot too ,nteres.t .e.d. }.n..t .h.e..a..rt.s..a..n. cl..c..u, lt.u..r.e. !n...D..u.b.l!.n:..J..e.n.j .o.y...m..o.r.e..s.p..O.l?.S..a.c.t.??.,.e.s. ..............................
~othing When you're completely disabled it puts a note on things, i 10 : :
}rice I get to know the area I presume that I will be interested in finding out what s around here : 10
AMS PLanning & Research
May 2000
Page C- 17