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HomeMy WebLinkAboutItem 4.3 Banner Policy (2) CITY OF DUBLIN AGENDA STATEMENT City Council Meeting Date: January 8, 1990 SUBJECT: Revision to Policy for Advertising Banners (Report by Public Works Director Lee Thompson) EXHIBITS ATTACHED: 1) Copy of Current Policy Adop:esroelsuo:::nioann:e::::::e:o::::::: "RECOMMENDATION: advertising banners in the public right-of-way FINANCIAL STATEMENT: No cost associated with this revision. DESCRIPTION: In April of 1989, the City Council adopted Resolution No. 52-89, which amended the policy for advertising banners in the public right-of-way (San Ramon Road banner poles) to charge an encroachment permit fee and to allow the event to be held outside the City Limits as long as Dublin residents benefited from the event. The revised policy still required all banners to be approved by the City Council. Since that time, five requests for use of the banner poles have been received, all of which were within policy guidelines and were subsequently approved by the City Council. Since the number of banner requests seems to be increasing, rather than continuing to take up the City Council's time for approval on each and every banner request, Staff recommends that the Public Works Director be the approving entity when the banner request falls within the guidelines of the policy. The policy would still require that the applicant be a nonprofit organization holding an event that would benefit Dublin residents and would require payment of the encroachment permit fee and provision of an insurance certificate. If a request cannot clearly be approved within the adopted policy, the application would then be submitted to the City Council for a determination. Staff recommends that the City Council adopt the resolution amending the policy regarding advertising banners within the public right-of-way. ITEM NO. 4 COPIES TO: EXHIBIT "A" POLICY OF THE CITY OF DUBLIN REGARDING INSTALLATION OF ADVERTISING BANNERS WITHIN THE PUBLIC RIGHT-OF-WAY INTENT: This policy is to regulate the installation, materials, scheduling, removal, insurance, and other items related to banners placed within the City of Dublin public right-of-way. ELIGIBILITY: Nonprofit organizations advertising activities which benefit City of Dublin residents may apply for a permit to erect and maintain a banner. APPROVING AGENCY: The City Council shall be the approving body, with the Public Works Director issuing an encroachment permit. The banner shall be installed by the City of Dublin maintenance department. FEES: The applicant shall be charged an encroachment permit fee for usage of the banner poles. There shall be no possibility of waiver of the fee. TIME LIMITS: The application for banner installation shall be submitted not later than one month in advance of the desired installation of the banner, and no sooner than one year in advance of the proposed installation. Any one agency may not erect a banner any more frequently than four times in any one calendar year. No banner, for any event, may be erected for longer than two weeks and no more than one banner erected for any one event. LOCATION: The banner shall be erected and displayed at a location approved by , the City Council. MATERIALS: The banner shall be designed and made by a company whose business it is to design and construct banners. The design shall be sufficient to handle wind loads as specified in the latest adopted Uniform Building Code. INSURANCE: The applicant shall carry liability insurance in an amount not less than $1,000,000 and shall provide a certificate of insurance which names the City, its agents and employees, as additional insureds. OTHER REQUIREMENTS: The City Council and/or the Public Works Director may impose additional conditions as necessary to control banner installation, maintenance, and removal. The City Council may waive or change any of the guidelines within this policy as conditions may dictate on any installation; except that the encroachment permit fee shall not be waived in any case. . RESOLUTION NO. -90 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN AMENDING RESOLUTION NO. 52-89 POLICY FOR THE INSTALLATION OF ADVERTISING BANNERS WITHIN PUBLIC RIGHTS OF WAY WHEREAS, on December 12, 1983, the City Council of the City of Dublin adopted Resolution No. 73-83 approving a policy for the installation of advertising banners within the public right-of-way; and WHEREAS, on April 24, 1989, the City Council adopted Resolution No. 52-89 amending the policy to allow advertising of events which benefit Dublin residents and which are held outside the City Limits, and to charge an encroachment permit fee for installation of the banner; and WHEREAS, the City Council wishes to modify the policy so that the Public Works Director is the approving entity for applications that fall strictly within the policy guidelines, while the City Council is approving entity for exceptions; NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of. Dublin does hereby amend Resolution No. 52-89 to provide that the Public Works Director of the City of Dublin may approve applications for placement of advertising banners- in the public right-of-way insofar as the policy guidelines attached hereto as "Exhibit A" are strictly met, and that the City Council must approve applications which are exceptions to the policy guidelines "Exhibit A" above. PASSED, APPROVED, AND ADOPTED this 8th day of January, 1990. AYES: NOES: ABSENT: Mayor ATTEST: City Clerk A EXHIBIT "A" POLICY OF THE CITY OF DUBLIN REGARDING INSTALLATION OF ADVERTISING BANNERS WITHIN THE PUBLIC RIGHT-OF-WAY INTENT: This policy is to regulate the installation, materials, scheduling, removal, insurance, and other items related to banners placed within the City of Dublin public right-of-way. ELIGIBILITY: Nonprofit organizations advertising activities which benefit City of Dublin residents may apply for a permit to erect and maintain a banner. APPROVING AGENCY: The Public Works Director shall be the approving entity for applications wherein all guidelines of this policy are clearly met and shall issue an encroachment permit for same. The City Council shall be the approving entity where exceptions to the policy are requested or where the Public Works Director has denied the permit. If such applications are approved by the City Council, the Public Works Director shall issue the encroachment permit. The banner shall be installed by the City of Dublin maintenance department. FEES: The applicant shall be charged an encroachment permit fee for usage of the banner poles. There shall be no possibility of waiver of the fee. ' TIME LIMITS: The application for banner installation shall be submitted not later than one month in advance of the desired installation of the banner, and no sooner than one year in advance of the proposed installation. Any one agency may not erect a banner any more frequently than four times in any one calendar year. No banner, for any event, may be erected for longer than two weeks and no more than one banner erected for any one event. LOCATION: The banner shall be erected and displayed at a location approved by the City Council. MATERIALS: - The banner shall be designed and made by a company whose business it is to design and construct banners. The design shall be sufficient to handle wind loads as specified in the latest adopted Uniform Building Code. INSURANCE: The applicant shall carry liability insurance in an amount not less than $1,000,000 and shall provide a certificate of insurance which names the City, its agents and employees, as additional insureds. OTHER REQUIREMENTS: The City Council and/or the Public Works Director may impose additional conditions as necessary to control banner installation, maintenance, and removal. The City Council may waive or change any of the guidelines within this policy as conditions may dictate on any installation; except that the encroachment permit fee shall not be waived in any case.