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HomeMy WebLinkAboutItem 7.1 Downtown SP Review Task Force (2) i CITY OF DUBLIN AGENDA STATEMENT CITY COUNCIL MEETING DATE: May 13, 1991 SUBJECT: Downtown Specific Plan Review Task Force - Update }"��/ Report Prepared by: Paul S. Rankin, Assistant City Manager EXHIBITS ATTACHED: None RECOMMENDATION: . /,a Receive report on the status of the Task Force and \" authorize Task Force to seek additional participation from the business community. FINANCIAL STATEMENT: Undetermined at this time. DESCRIPTION: At the City Council meeting on January 28, 1991, the City Council approved the formation of a Special Task Force. Mayor Snyder and Councilmember Burton were to be the City Council representatives and it was envisioned that four members of the Business Community would be on the Task Force. The objective of the Task Force was to review the Downtown Specific Plan, which was adopted in 1987. A large number of the programs identified in the Plan require involvement of the private landowners and/or businesses. It appeared appropriate to initiate discussions with the business community, to identify whether it was appropriate to pursue these Downtown Plan strategies. The City Council also indicated that the Task Force should consider any other issues of interest to the business community. Mayor Snyder and Councilmember Burton initially targeted key decision makers within the retail business sector to participate on the Task Force. There was also a recognized need to obtain input from broader representation of the overall business community. Three members of the business community have agreed to serve on the Task Force. The current members are: Mr. Ken Cherry, Owner, Big 0 Tires Mr. Gary Ferrero, Mervyn's District Manager Mr. Jim Gallegos, V.P. , Automatic Appliance, Inc. Two meetings have been held with the business representatives and preliminary concepts have been discussed regarding the most effective methods available for the Task Force to proceed. The business community representatives have suggested that, given the scope of issues identified in the Downtown Specific Plan, the Task Force membership should be expanded. The members would like to attempt to obtain the involvement of 12 representatives from the business community. The Task Force has suggested that the members utilize subcommittees to evaluate related issues. The current members believe this is the most efficient method for the Task Force to promptly begin to address the issues. Three areas of study have been identified, and it is hoped that the subcommittee structure will allow for diversity among the participants studying each issue. The following is a summary of the primary areas which the Task Force anticipates reviewing: 1. Urban Design Improvements - This category addresses strategies which would improve the image and overall appearance of the Downtown Area. The Downtown Specific Plan also identifies opportunities for improving the signing and major entries to shopping centers. COPIES TO: ITEM NO. 740 1 &'4.-eX) 1/7o — o 2. Circulation/Parking/Land Use - This category includes improving parking areas and the circulation patterns between adjacent centers. Land use concepts addressed in the Downtown Specific Plan identify issues such as: the retention of automobile dealers, intensification and additional building opportunities in some of the underutilized parking areas, and the potential for a public plaza which could be utilized for public promotional events as well as other unique retail activities. 3. Special Programs - This category attempts to address various methods of promoting the business community as well as attracting new businesses. The Task Force also has preliminary plans to identify whether it is appropriate to review methods of obtaining improvements to declining retail areas. Mayor Snyder and Councilmember Burton will be available to provide additional information on the progress to date. If the City Councilmembers have any comments on the preliminary direction of the Task Force, they may wish to identify them at this time. Staff recommends that the City Council approve the expansion of the membership of the Task Force. PSR/lss a:L513Task.doc.agenda#4 COPIES TO: ITEM NO.