HomeMy WebLinkAboutItem 8.2 14thStPatricksParade (2)
CITY CLERK
File # D~~[QJ-~~
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: February 18,1997
SUBJECT:
14th Annual St. Patrick's Day Celebration and Parade
Report by: Diane Lowart, Parks & Community Services Director
EXHIBITS ATTACHED: Sponsorship Packet
Parade Route Map
........ \../olution
RECOMl\fENDATION: ~ ~. Approve parade route
0/J' . 2. Adopt Resolution
FINA.1'\CIAL STATEMENT:
Adequate funds are available in the FY 96-97 Budget
DESCRIPTION: The 14th Annual St. Patrick's Day Celebration and Parade will be
held on Saturday, March 15, 1997. A smnmary of the activities planned is described below.
COMMUNITY PANCAKE BREAKFAST 7:30 A.M. - 9:30 A.M.
'. Staff has been in contact with the Dougherty Regional Fire Authority's Firefighter Union Representative
'. , ' regarding a Community Pancake Breakfast to start the St. Patrick's Day festivities. This would be the
second year the firefighters would organize the breakfast which benefits the Alicia Ann Rouche Bum
Foundation. Last year the breakfast was held from 7:30 A.M. to 9:30 A.M. at Fire Station #1, 7494
Donohue Drive. The Firefighter's Union has expressed interest in the breakfast but has not yet made a
commitment to organizing the event. Staff will continue to pursue the pancake breakfast 'with the
Firefighter's Union.
PARADE 9:30A.M.
The Dublin Lion's Club will be holding their annual Hometown Parade after the Pancake Breakfast. The
parade route will be the same as last year. Parade entrants will be lining up on .Amador Plaza Road prior
to the start of the parade. The parade will start promptly at 9:30 A.M. and proceed south to Dublin Blvd.,
then east to Village Parkway going north to .Amador Valley Blvd., and continue west to Regional Street.
Parade entrants will then head south on Regional to disperse. A map of the parade route is attached. The
following is an approximate schedule of street closures to accommodate the parade:
. 6:30 - 11 :30 A.M.
. 8:35 - 11 :30 A.M.
. 8:45 - 11 :30 A.M.
ITEM NO.
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. 9:05 - 11 :30 A.M.
Amador Valley Blvd. on the south side only, between Village Parkway and
Regional Street.
Regional Street on both sides, between Exxon and the old Sizzler.
. 9:15 -11:45 A.M.
CELEBRATION 10:00 A.M. - 4:00 P.M. .
The St. Patrick's Day Celebration will be held at the Shamrock Village Shopping Center, which is located '
at the comer of San Ramon Road and .Amador Valley Blvd. After the success of last year's event, which
was no doubt helped by the sunny weather, interest in the celebration has continued to grow. A smnmary
of the celebration components is discussed below:
Media Coverage and Publicity
The event will be promoted in several ways. Radio station 93.3 KYCY (Young Country) will be the radio
promoter for the event. Young Country will be providing 60 commercial announcements and 30
promotional announcements the week prior to the event. A Young Country personality will be at the
celebration in the 40 foot long Young Country Radio Ranch, which is a four-horse trailer which has been
converted into a mobile studio.
The Valley Times will be producing a color pullout section for their newspapers and for direct mailing.
The pullout will have all event information listed including the parade route, entertainment schedule and
biographies, as well as historical information about the celebration. The pullout will be distributed to all
subscribers and non-subscribers in San Ramon, Dublin, Pleasanton and Livermore. Non-subscribers will
receive the pullout section in the mail. The Valley Times will produce extra copies of the pullout section
to have available at the celebration.
The City will be producing color posters for the event to distribute to Dublin businesses and Chamber of .
Commerce members. , -
Craft Faire
Currently there are over 30 artisans registered to display their wares in the Craft Faire section of the
Celebration. A variety of hand crafted items will be available including sand art, jewelry, wood carvings,
clothes, antiques, ceramics, floral arrangements, wreaths and more. Staff estimates that 55-60 artisans
will participate in the Celebration.
Children's Activities
There are several new attractions for children at this year's celebration. Air jumps will be provided by a
new company this year and they will be bringing out some new inflatables including a balloon typhoon
and a castle. There will be a fire engine ride that will take children and their parents on a ride around the
entire celebration. Pony rides and cartoon portrait drawings will be available again this year. Children
will also be able to participate in an art-n-craft project painting with marbles.
The City will also be sponsoring a carnival game section. Staff is developing some new games for this
year's celebration and has already purchased the carnival prizes. Five non-profit groups will operate the
games and split the net revenue received from carnival section.
Entertainment
Three Stages of Entertainment will be running from lO:OO A.M. to 4:00 P.M. The Main Stage of
Entertainment will feature live bands playing Irish folk and pop music, as well as other music such as
rock-n-roll, jazz and blues. The headline band on the Main Stage will be Black Thorn. This Irish band
performed at the celebration last year and is popular throughout the Bay Area. They have played 'at the
San Francisco Irish Cultural Center for St. Patrick's Day and at Stanford's Big Game party. The' othftr
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headline band, the Smoking J's (Jay, Joe, Jim, and John), plays cover songs from the 50's to the 90's.
They regularly play at popular Bay Area night clubs including Johnny Love's, Masse's, and Abernathy's.
.
The entertainment on the Children's Stage is geared for the younger ones. HigWighted will be an
educational presentation by the award winning Lindsay Museum called Birds of Prey. The museum
representatives will be bringing live animals including an owl and an eagle. Irish dance lessons will once
again be offered for both children and adults alike. Other activities on the Children's Stage will include a
puppet show, Huckles the Clown and some story telling.
The Community Stage provides local groups and individuals a chance to perform or hold demonstrations
at the St. Patrick's Day Celebration. Currently the schedule includes some singing and dancing groups, as
well as a children's safety class.
Food Booths
Each year up to ten non-profit organizations are allowed to reserve food booths at the Celebration. The
non-profit groups prepare and sell a variety of hot and cold foods such as corned beef sandwiches,
barbecue ribs and links, hot dogs and sodas, water, snow-cones, and more.
Community Groups and Public Agencies
Space is set aside each year for Community Groups and Public Agencies to either provide information on
the services they offer or to hold a fund-raiser. Some of the groups participating in this year's celebration
include Dublin Police Services, Dougherty Regional Fire Authority, Alameda County Home Composting
Program, the Lindsay Museum, the Lion's Mobile Vision Clinic and the Highway Patrol.
.
Commercial Business Involvement
For the past five years, local businesses have been invited to stage sidewalk sales in conjunction with the
celebration. Also, promotional sign processing fees and time allotment have been waived for the
businesses who included "St. Patrick's Day Celebration" on their promotional signage. There have been a
number of businesses who have taken advantage of these two promotional opportunities and Staff would
recommend that these components again be included in the Celebration. In addition, businesses can
reserve space at the Celebration to promote their services or products. Staff is working with the Chamber
of Commerce, the Dublin Auto Dealers Association and other local merchants to increase business
participation in the celebration.
Sponsors for the St. Patrick's Day Celebration
Staff has been actively pursuing potential sponsors for the St. Patrick's Day Celebration. Local
corporations and real estate developers have been sent the attached sponsorship packet. Sponsorship
funds would be used in a variety of ways including off-setting booth rental costs for the non-profit
organizations and enhancing the current activities at the Celebration.
Staff has also approached the Dublin Auto Dealer's Association to solicit their support for the event. Last
year the Auto Dealer's included information about the Celebration in their radio advertisements, as well as
posted information on the new electronic marquee at Valley Nissan.
CONCLUSION
. It is recommended that the City Council take action on the following items:
1. Approve the parade route
2. Adopt Resolution approving sidewalk sales and promotional signs.
.
City of Dublin's
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14th Annual
9t. Patrick's Day
Celebration
March 15. 1997
10:00 A.M. - 4:00 P.M.
Shamrock Village
Shopping Center
Dublin. California
SUMMARY
Event:
J 4th Annual St. Patrick's Day Celebration and Parade
.
Date: Saturday, March J 5, J 997
Hours: 7:00 A.M. to 9:30 A.M. Community Pancake Breakfast
9:30 A.M. to J 1 :00 A.M. Hometown St. Patrick's Day Parade
10:00 A.M. to 4:00 P.M, St. Patrick's Day Celebration
Admission: FREE
Demographics: 8,000 to 10,000 people (depending upon the weather).
Mainly families from the Dublin, Livermore, Pleasanton,
San Ramon and Danville areas.
Pullout section (48,000 circulation)
60+ Commercial Advertisements
3 Hour Live Remote at the Celebration
Community Television Announcements
Recreation Brochure (13,000 circulation)
Color Posters (250 distribution)
Flyers (2,350 distribution to Schools)
Advertising:
Newspaper
Radio
Television
In-House
.
Location:
Shamrock Village Shopping Center
Corner of Amador Valley Road and San Ramon Road, Dublin
Organized by:
Celebration
Parade
Pancake Breakfast
Sponsorship Levels:
Pot 0' Gold Sponsorship
Shamrock Sponsorship
Luck 0' The Irish Sponsorship
Contributor In-Kind Services & Supplies
City of Dublin
Dublin Lion's Club
Dougherty Regional Fire Authority
Fire fighters Association
Amount
$ 5,000
$2,500
$ 1,000
Deadline
February 14, 1997
February 14, 1997
February 14, 1997
March 7, 1 997
FOR MORE INFORMATION PLEASE CONTACT EITHER... .
Bonnie Leonard, Recreation Supervisor............................................ (510) 833-6645
Paul McCreary, Recreation Coordinator ........................................... (510) 829--4932
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EVENT DESCRIPTION
Aerial I'iell' of the celebration site
When people think of Dublin,
they usually think of Dublin,
Ireland, When they think of
Dublin in March, they think of
the annual St, Patrick's Day
Celebration.
After thirteen years the Dublin St.
Patrick's Day Celebration is still a
major event in the East Bay and
one that people look forward to
year after year,
Even though at least five of the thirteen celebrations have been rained on, people
keep coming back for more!
The Celebration day begins with the annual Community Pancake Breakfast. This
event is sponsored by the Dougherty Regional Fire Authority's Firefighters who organize
and seNe the breakfast. All proceeds from the event benefit the La Rouche Burn
Foundation, a local charitable organization. Following breakfast the Dublin Lion's
Club sponsors the annual Hometown Parade, The parade features over 65 entries
including marching bands, community groups, floats, public dignitaries and novelty
acts, The parade winds through the downtown business district and ends at the site
of the celebration.
Immediately following the parade, the celebration begins at the Shamrock Village
Shopping Center. The celebration features three stages of entertainment, a plethora
of food booths, a children's carnival and game area, a craft faire, informational booths
and a commercial business section.
EVENT GOALS
The major goal of the Annual St. Patrick's Day Celebration is to bring together the
community to celebrate it's Irish Heritage. The event also benefits the community
and non-profit organizations in many ways. This is accomplished...
.
.:. Through the provision of a major community celebration with a variety of
components for all ages and interests.
.:. By providing a source of income for local community seNice organizations.
.:. By providing local businesses with the opportunity to gain exposure by reseNing
a commercial booth, or by providing sponsorships to the event.
.:. By providing local performing groups and individuals the opportunity to entertain
on one of three stages.
.:. By providing area artisans with the opportunity to gain exposure by participating
in the craft faire.
.:. By providing local non-profit and emergency seNice organizations with the
opportunity to disseminate information and maintain a public presence.
':.
A child has his first "run-in" with the law. Thankfully this is a positive experience for both.'
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CELEBRATION COMPONENTS
THREE STAGES OF ENTERTAINMENT
.:. The "Main Stage of Entertainment"
typically features bands playing Irish
pop, folk and rock music. Many of
the bands on this stage are
extremely popular and have a Bay
Area following.
.:. The "Community Stage of
Entertainment" provides local
children and adults with the chance
to perform. This rewarding
experience helps develop the
performing arts in the East Bay area.
.:. The "Children's Stage of Entertainment" features a variety of acts that are geared
toward a younger crowd. Celtic story telling, Irish dance lessons and magicians
have always been crowd pleasers.
A rraditionallrishfolk band entertains the crowd
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A young group of entertainers experience the thrill of performing
before an audience
A college marching band strikes up a tune
COMMUNITY FOOD BOOTHS
.:. Local non-profit organizations are invited to prepare and sell a variety of food at
the celebration as a fundraiser.
CRAFT FAI RE
.:.' Over forty vendors participate in this popular area of the celebration. Items must
be handmade by the crafters.
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A young leprachaun gets her face painted in the Kid's Carnival Area
KI01S CARNIVAL AREA
.:. Children can participate in .
five carnival games which
are run by local non-profit
groups.
.:. Air jumps and similar
carnival activities are set
up in the children's area.
.:. Children can also
participate in craft projects
making items such as
clover gardens and tissue
flowers.
.:. Net proceeds from the Children's Carnival Area benefit the participating non-
profit groups.
INFORMATIONAL BOOTHS
.:. Non-profit groups can reserve a FREE space at the celebration to disseminate
important information about their organization. '.,
.:. Commercial vendors pay a nominal fee to reserve a space to display their
product information.
HOMETOWN PARADE
.:. The DubHn Uon's Club organizes and
receives the proceeds from the parade.
.:. There are over 65 entries in the parade
each year including floats, bands, and
other service organizations.
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SPONSORSHIP LEVELS AND BENEFITS
Besides supporting many charitable organizations, there are many other benefits to
being a Corporate Sponsor for Dub/ins 1997 St. Patricks Day Celebration including:
.:. Partnership in a successful special event attracting 8,000 to 10,000 people.
.:. Positive recognition of your companys name, logo and product.
.:. Reach a concentrated crowd of people through on-site product sampling and
other on-site direct response promotions.
Corporate sponsorship money directly benefits the charitable organizations in our
community. For example the non-profit groups preparing and selling food must rent
special booths to meet the Health Departments requirements. These booths are
expensive which makes it difficult for some groups to participate in the event. The
Community Pancake Breakfast which is prepared by local fire fighters, benefits a burn
victims' foundation. Sponsorships help us to offset the cost of renting equipment
such as food booths, tables, and chairs, thus helping the non-profit groups raise more
funds.
.:. The Pot 01 Gold Sponsor
.:. The Shamrock Sponsor
.:. The luck O' The I rish Sponsor
.:. The Business Contributor
. We can even customize a sponsorship package to meet your companys needs.
'...
POT .0 GOLD
SPONSORSHIP
.
$5.000
and over
· Your companys name will be included in the title of the Celebration
· Exclusive title name recognition in all advertising including newspaper; radio
and posters
. Name and logo printed on two 1 6-foot banners at the Celebration
. Logo and name recognition in the City of Dub/ins quarterly brochure of classes
and programs (13,000 circulation)
· Logo and name recognition on the event poster and in the event program
· 12 complimentary event T-Shirts featuring your logo
· Verbal mention over PA system, five times daily, at each of the three Stages of
Entertainment
· Recognition at Dublin City Council Meeting (cable 1V broadcast)
. Certificate of appreciation from Dublin City Council to post at your business
· Prime exhibitors space and booth at the Celebration next to the Main Stage of
, Entertainment
· Complimentary parade entry for your business
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.:.
SHAMROCK
SPONSORSHIP
$2.500
· Name and logo printed on one 16-foot banner at the Celebration
· Logo and name recognition in the City of Dublin~ quarterly brochure of classes
and programs (13,000 circulation)
· Logo and name recognition on the event poster and in the event program
· 6 complimentary event T-shirts
· Certificate of appreciation from Dublin City Council to post at your business
· Prime exhibitors space and booth at the Celebration next to the Community
Stage of Entertainment
· Complimentary parade entry for your business
LUCK OF THE .
~ IRISH
r SPONSORSHIP
$1,000
. Name and logo printed on the Main Stage of Entertainment Banner
. Logo and name recognition in the City of Dublins quarterly brochure of classes
and programs (13,000 circulation)
. Logo and name recognition on the event poster and in the event program
. 3 complimentary event T-shirts
. Certificate of appreciation from Dublin City Council to post at your business .
. Exhibitors space and booth at the Celebration '" ,.-
BUSINESS CONTRIBUTOR
.
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IN-KIND SERVICES
AND SUPPLIES
. Name recognition in the City of Dublins
quarterly brochure of classes and programs
(13,000 circulation)
. Name recognition in the event program
. Certificate of appreciation from Dublin City .
Council to post at your business ': '
. Exhibitors space at the Celebration
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14TH ANNUAL 9T. PATRICKI9 DAY
PARADE ROUTE
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SAN RAMON ROAD
REGIONAL STREET
PARADE ENDS
AMADOR PLAZA
-----------------
PARADE BEGINS
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VILLAGE PARKWAY
ROAD CLOSURES
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DONOHUE DR.
. 6:30-11 :30 a.m.
. 8:35-11 :30 a.m.
. 8:45-11 :30 a.m.
. 9:05-11 :30 a.m.
Amador Plaza Road between Amador Valley Blvd. and Dublin Blvd.
Dublin Blvd. on the north side only, between Golden Gate and Village Parkway
Village Parkway, on the west side, between Amador Valley Blvd. and Dublin Blvd.
Amador Valley Blvd., on the south side, between Village Parkway and Regional St.
n Exxon and 'ust before Pa less Shoes
RESOLUTION NO. - 97
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
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SUPPORTING THE 1997 ST. PATRICK'S DAY CELEBRATION
WHEREAS, the City of Dublin has for the last thirteen years sponsored a community-wide St.
Patrick. s Day Celebration;
WHEREAS, the City of Dublin and the Dublin Chamber of Commerce have joined together for
the planning of the 1997 celebration; and
WHEREAS, in an attempt to gain business participation in the annual celebration it has been
recommended that business be allowed to conduct sidewalk sales on the day of the celebration and be
allowed to display additional promotional signage; and
'WHEREAS, the City Council finds that approval of these requests promote the St. Patrick's Day
Celebration in a positive manner.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does hereby
approve the following:
1. Citywide Sidewalk Sales on Saturday, March 15, 1997.
2. Waiver of promotional sign processing fees and waiver to two weeks of promotional sign
display provided;
a) promotional sign permits are obtained
b) "Dublin St. Patrick's Day Celebration" is included in signage
c) signage is displayed two weeks or less prior to the March 15,19976elebration.
.
PASSED, APPROVED AND ADOPTED this 18th day of February, 1997.
AYES:
NOES:
lillSENT:
ABSTAIN:
Mayor
ATTEST:
.
City Clerk
G\stpats\resosp97.doc
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