HomeMy WebLinkAboutItem 8.1 PrideWeek&AcceptGift (2)
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CITY CLERK
File # D[Z][5J[Q]-[B][Q]
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: (January 20,1998)
SUBJECT:
City Participation in Dublin Pride Week and Acceptance of Gifts to
the City (prepared by: Sue Barnes, Management Assistant)
EXHIBITS ATTACHED:
RECOMMENDATION: ;:v.i
Letter dated January 8, 1997, from Tim Hunt, Tri- Valley Herald,
outlining co-sponsorship agreement.
1) Approve participation with a City contribution not to exceed
$4,000.
2) Accept gifts from Livermore Dublin Disposal and the Tri-
Valley Herald, and direct staff to prepare formal
acknowledgment.
FlNANCIAL STATEMENT:
Funds are available in the Fiscal Year 1997-98 budget. In addition,
Livermore Dublin Disposal will contribute $2,500, and the Tri- Valley
Herald will contribute a variety of advertising and promotional
servIces.
. DESCRIPTION:
.
Dublin Pride Week is an annual event which seeks to promote a positive image for the City of Dublin. The
goal is to seek ways in which individuals or groups can act to improve the community. This year, the
motto is "Dublin Pride, City Wide." Plans are also being made to focus on raising awareness of recycling
activities during the week.
This year, Dublin Pride Week is scheduled to begin on Sunday, March 15 and will conclude on Saturday,
March 21. March 15 also marks the first day of Livermore-Dublin Disposal's expanded weekly clean-ups.
Each household can dispose of up to three cubic yards of refuse at no additional charge. This year, for the
first time, wood waste can be separated and recycled during the clean-ups.
A committee comprised of city staff and sponsor representatives has met twice and has developed a plan to
implement the following goals:
Further Expand Community Awareness of Dublin Pride Week
. Promotional posters will be distributed to area businesses (design and printing donated by
Tri-Valley Herald).
. Press releases will be sent to area newspapers and PSA's to radio stations.
. Newspaper ads announcing the event will run in the Tri- Valley Herald (donated).
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COPIES TO:
ITEM NO.
8.1
H1cc~forms/agdpride .doc
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. Announcements will run in school newsletters and on reader boards.
. Coverage on Channel 30 is being pursued.
.
Involve City School Children in Dublin Pride Activities
. Distribute "Dublin Pride" promotional items to each child that attends school in Dublin
. Poster contest for grades K-5 and essay contest for grades 6-12 (with prizes)
. All participants will receive a certificate of appreciation
. Wmners at each grade level will receive monetary prizes (donated directly to the schools by
Livermore-Dublin Disposal
. Wmning posters will be displayed at Civic Center
. Poster and essay contest winners will be invited to ride in the parade
. Wmning posters and essays will be printed in the Tri-Valley Herald (donated)
Encourage Community hnprovement Projects
Individuals, classes, groups, and businesses will be encouraged to donate their time to community-
improvement projects during Dublin Pride Week. Projects could include helping a senior paint his/her
house, sprucing up a neighborhood, or cleaning up a school playground. The Tri- Valley Herald has agreed
to feature outstanding projects in the newspaper and acknowledge the groups or individuals that undertook
them. Anyone who completes a project will be given a certificate acknowledging their participation in the
event.
.
Budget
City Contribution
Livermore Dublin Disposal Donation
$4000
$2500
$6500
Expenses:
Promotional items to be distributed to school children
Printing of certificates, flyers, letters, etc.
Other miscellaneous expenses
$6200
$150
$150
$6500
Recommendation
Staff recommends that the City Council approve City participation and authorize City expenditures to
promote Dublin Pride Week not to exceed $4,000. Staff also recommends that the Council accept the gift
from Livermore Dublin Disposal, and the in-kind donations from the Tri-Valley Herald, and direct staff to
formally acknowledge the generous donations.
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All the news from t~ Bay to the Vall@y
Tim JJga
~.~
($10)416-4101
('lO)~J~7Jl )tu
Jan. 8, 1998
SUe Barnes
Kanagement Assistant
ci ty of DW;Ilin
100 Civic plaza
Dublin, CA 94568
Dear SUe;
I appreciate tbe opportun1cy to join the ~11n pride Week comm1ttee.
Here's a contrae~ specifying what wo will do and what tho oommitta~/e1ty
will do.
The Tri-Val1qy Rorald will:
* Publish both the winning ess8.Y(s) and posters in a house ad in
our paper. We will be happy to devote one-half page to recognizing the
winnerllr-
· Design and print 200 to 300 posters, llx17 with two colors, to
promote Oublln Pride week.
* D~$ig.n and print the post~r fo~ the 1"8 contest.
* PublisO six 3xlO house ads prior to the event to promote it and
encourage participation.
· Join with th$ city to present an award to the outstanding clean-
up project{s). The details of tbis are to be determinad, but WQ'd be
happy to return to our' 'Clean sweep" award.
VALUliz $t,5CSOl
In return, the Tri-Vallsy Herald will be recognized as the pressnting
sponsor dDa exclusiv~ print sponsor of Dublin pride Week.
. Herald bannor~ will fly at fivQ 9uitable location~ and logos
will be included on all publieity. It the poles to hold the banner over
San Ramon Valley Boulevard are reinstalled in time, ou~ logo will be
includ~ and dominant on th~ banner across the ro~d.
* our logo/banner will be included on the Dublin pride Week parade
enery.
* We will have first right of refusal to be the presenting sponsor
o! the 1999 event.
* W@ will haVe a greater share of any print advertising ~dget.
~ The co~ittee include Tri-valley Herald logo With Dublin Pride
week logo on promotional item(s).
We iook forward eo working with you. I'~ ewo
pl@Bse sign both and return one to me. Than u-
Sue Barnes, management assistant Tim Hunt. associate publishgr
City of Dublin Tri-Valley Herald