HomeMy WebLinkAboutItem 8.5 US Census 2000 (2)
.\0.
C I T Y C L ER K
File #[J~~0-[(J[t2]
~\
I
l,
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: December 21,1999
SUBJECT:
U.S. Census 2000 - Complete CO!lIlt Committee and Outreach
Program
Report Prepared by: Carol R. Cirelli, Senior Planner
ATTACHMENTS:
l.
2.
3.
4.
Resolution supporting Census 2000.
City. of Dublin's Draft Census 2000 Outreach Program.
Budget Change Form
Census 2000 General Information Packet.
RECOMMENDATION: \~ Adopt the Resolution supporting Census 2000; 2) Approve Draft
'. Census 2000 Outreach Program and approve Budget Change form.
FINANCIAL STATEMENT:
r
The total estimated cost for implementing the Outreach Program
(not including staff time) is $8,700.. The City has been allocated
$5,000 from Alameda County for implementing the Program. As a
result, an additional appropriation of $3,700 would be required. for
Program implementation.
DESCRIPTION:
The U.S. Census for the year 2000 is fast approaching. Census questionnaires will be delivered to every
household beginning in mid-March 2000. The U.S. Constitution mandates that a census be taken every 10
years for purposes of determining how many seats each state will have in the U.S. House of
Representatives. Census inforIl1ation is also used for other purposes, such as planning schools, building
roadways, providing recreational opportunities and managing health-care services.
Planning staff has been working with the U.S. Census Bureau for the last year updating land use
information as part of the Land Update Census Address (LUCA) program. Information given as part of
the update included all the new east and west Dublin residential development. Addresses were given for
new single family and multi-family dwelling units that are expected to be occupied by the time the census
questionnaire is mailed out.
Complete Count Committee
r'
--------------------------~---------------------~--------------------~---------------------------------------
COPIES TO:
In"House Distribution iJ .. ~
ITEM NO.--Cl.4-
g:\agend~\1999\census 2000 CC SR
The U.S. Census Bureau has asked the City to form a Complete Count Committee. A Complete Count
Committee is.a cooperative effort between the Census Bureau and local government, or a community-~
based organization, to promote Census 2000. Members of the Committee typically reflect the broad
cross-section of the communities they represent and they include members from the government,
community organizations, schools, social services, businesses and media. One reason for establishing a
Complete Count Committee is to decrease the amount of under counting that may occur within a
community due to non-English speaking populations; new development areas that may have been missed
during the LUCA program; or individuals opposed to, or fearful of government intrusion.
..
....;
Census numbers are used to help determine the distribution of over $100 billion in federal and state funds.
These funds have been us~d for constructing new hospitals, highways, senior centers, and mass transit,
and implementing education programs, child care programs, employment and training, housing and other
public social service programs. The results of undercounting would result in a jurisdiction losing federal
funding annually for the next 10 years until a new census is taken. For example, the population
undercount for the City of Oakland during the 1990 census resulted in Oakland losing more than $4
million in federal funding annually since 1990.
A Complete Count Committee forthe City of Dublin would design and implement a localized out-reach
and promotion plan to ensure that all individuals within the City participate in the Census 2000. Over the
last several months, staff has been attending Alameda County's Complete Count Committee meetings
sponsored by Supervisor Keith Carson's office. At these meetings, cities are asked about the status of
their outreach programs and to develop outreach strategies county-wide.
1990 Census
Dublin's undercount during the 1990 Census was not significant. Dublin had a 28% non-response rate, ....."
which was similar to Livermore and Pleasanton's non-response rate.
Dublin can benefit from establishing a Complete Count Committee and implementing an outreach
program to ensure that the non-response rate for the year 2000 does not exceed 28%. The closer the City
gets to achieving a very good response rate, the better off the City is in receiving federal funding (e.g.,
CDBG funds) for essential public improvement projects and social programs.
Dublin's Complete Count Committee and Outreach Program
The City can take an initial step towards urging public participation in the 2000 Census by adopting the
attached resolution (Attachment 1). Adoption of this resolution would demonstrate the City's support of
Census 2000 and agreement to set a goal of increasing the mail response rate within the City by five
percent.
Staffhas also prepared a draft Outreach Program (Attachment 2) which outlines tasks that can be
undertaken from now until the Census forms are mailed out. These tasks are efforts towards informing
Dublin citizens on the importance of Census 2000. The Program involves working with the Chamber of
Commerce, religious institutions, homeowner associations, community groups, seniors, Dublin San
Ramon. Services District, Livermore Dublin Disposal and the Dublin Unified School District. The
Program also. includes plans for developing locations for and staffing Questionnaire Assistance Centers .,
(i.e., senior center; library; post office); providing Census information at the St. Patrick's Day festival; ......;
installing street banners (i.e., Dublin Blvd.; Village Parkway; San Ramon Road); mailing fliers with
utility bills; and advertising in the local media (i.e., newspaper and Channel 30). Staffhas already been
2
approached by Channel 30 for doing a program on the Census 2000 outreach plans for the cities of
Dublin; Livermore and Pleasanton.
r,Due to the amount of staff time that would be involved implementing the Outreach Program and the
\ . ..?lanning Department's heavy workload, an inter-departmental team will be formed to assist the
implementation of the Program. Staff proposes to absorb all staff costs associated with implementing the
Program. .In the future, staff may recruit additional volunteers from other organizations and agencies as
deemed appropriate for participation on the Compete Count Committee.
Staff antic~pates that the total cost for implementing the proposed outreach program, not including staff .
time, would be $8,700. The City will be receiving $5,000 from the Alameda County Complete Count
Committee for assisting with the costs associated with carrying out the City of Dublin's Census Outreach
Program.
Alameda County's Outreach Pro2"ram
Alameda County's Complete Count Committee has already made some initial steps towards
implementing some outreach ideas. The County's plans include: installing posters on BART trains;
developing a Questionnaire Assistance Center at the Dublin/Pleasanton BART station; working with
Kaiser medical group, Safeway (i.e., slogans on shopping bags), and Women with Infant Children (WIC)
Centers; installing an advertisement on the Port of Oakland billboard (near the Bay Bridge); placing
advertisements within theaters (Dublin's Regal Theater is earmarked for the advertisements); and placing
advertisements on the 'Wheels buses.
rONCLUSION:
Staff recommends that the City Council: 1) Adopt the Resolution (Attachment 1) supporting Census
2000; 2) Approve the draft Census 2000 Outreach Program (Attachment 2); and 3) approve the Budget
Change Form (Attachment 3).
r
\
3
/~31
RESOLUTION NO. - 99
~-
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
*********
SUPPORTING THE CENSUS 2000 EFFORT; ACCEPTING THE "HIGH FIVE CHALLENGE,"
AND AGREEING TO SET A GOAL OF INCREASING THE MAIL RESPONSE RATE BY FIVE
PERCENT OR MORE
WHEREAS, the Census is vital to our community in that it determines the appointment of seats in
the United States' House of Representatives and the California legislature, and is the basis for the
allocation of billions of dollars of Federal, State and County funds for social and other programs; and
WHEREAS, the Census is also used to help determine where to locate schools, day care centers,
senior citizen centers, hospitals and other facilities, and is used to make decisions concerning business
gwwth and job opportunity; and
WHEREAS, Census information is confidential and Federal Law prohibits any public or private
agency from gaining access to confidential Census data; and
WHEREAS, our City has been challenged by the Director of the Bureau of the Census, Dr.
Kenneth Prewitt, to increase the mail response rate in our community by five percent over and above the
mail response rate from the 1990 census; and
WHEREAS, in our City, we are committed to a full and accurate Census count and are placing a
special emphasis on enumerating members of our community to help reduce the number of undercount
and increase the mail response rate.
NOW, THEREFORE, BE IT RESOLVED that the City of Dublin hereby declares Census 2000 as
a top priority for stakeholders and leaders within our community and encourages full participation and
will insure that Census programs, such as job recruitment, Census in Schools, Be Counted Sites, Religious
Education, Questionnaire Assistance Centers, and the like, are successfully implemented.
BE IT FURTHER RESOLVED that the City of Dublin is committed to support the Census 2000 effort,
and toward that effort, we hereby accept the "high five challenge" and agree to set a goal of increasing the
mail response rate in our community by five percent or more.
.---
ATTACHMENT 1
~ v6 :31
.
PASSED, APPROVED AND ADOPTED this 2151 day of December, 1999.
""""
AYES:
NOES:
ABSENT:
ABSTAIN:
Mayor
ATTEST:
City Clerk
g:\Census 2000IResolution Supporting Census 2000
....",,'
.......,
31
/? ~
:7 .::-;)
City of Dublin
Complete Count Committee's
Census 2000
Outreach Program
IDecember 19991
City Council adopts Resolution supporting Census 2000 outreach.
Work with U.S. Census Bureau to select sites for the Questionnaire Assistance
Centers.
~an uary 20001
Hold meeting with Chamber of Commerce; Dublin Unified School District (DUSD);
Churches; Dublin San Ramon Services District (DSRSD); Livermore Dublin Disposal
(LDD); Library; Senior Center; Tri-Valley Business Council - Discuss outreach
strategies.
Discuss U.S. Census Bureau Education Materials ("Census in the Schools") with the
DUSD.
Send letters encouraging support of Census 2000 to: Churches; private schools;
homeowner associations; Arroyo Vista Resident Council.
Prepare Census 2000 information for City's web site - link with Census Bureau home
page (www.census.gov).
Work with cities of Livermore and Pleasanton for preparation of newspaper article
and/or press release/public service ad - to appear once during the months of January,
February and March.
Encourage Chamber of Commerce to include Census 2000 article in newsletters
,~ through April 2000.
Prepare article for City's Spring Activities Guide - article due January 28th.
ATTACHMENT 2
y tf 3~
Request DSRSD to include Census 2000 fliers (:t I 0,000) with bill.
......,
Request LDD to include Census 2000 fliers (:t 10,000) with bill.
Appear on Channel 30 with Dawn Gordner.
IFebruary 20001
Distribute Census 2000 brochures; posters to: Library; Senior Center; Shannon
Center; Churches; Arroyo Vista; Downtown Businesses; City Hall.
Confirm with the DUSD their "Census in the Schools" educational awareness
program.
Design, purchase and install street banners for San Ramon Road; Dublin Boulevard;
Village Parkway; etc. - display after St. Patrick's Day Festivity through April 15th.
Set up Questionnaire Assistance Centers - Encourage volunteers to staff the
Questionnaire Assistance Centers.
'...,I
IMarch 20001
March 15 - questionnaires will be sent to every household
Sign up for a Census 2000 booth at the St. Patrick's Day Festival.
Have Questionnaire Assistance Centers staffed from March 15th through March 30th.
After questionnaire forms are delivered, publicize (through press release) how and
where people can get blank forms if they did not receive or lost the form; or were not
included in the household count.
March 21 st City Council meeting - Mayor's speech relaying the importance of Census
2000 and encouraging residents to fill out the Census questionnaire. .~.
2
5~ 51
~. If there are areas of low response, ask the Mayor to request help through the local
media and Council meetings.
Place fliers on door knobs within low response areas - flier to include information
regarding confidentiality; benefits; etc.
Census takers will visit homes of non-responders.
~pri120001
April I - Census Day
April 27 - non-response program will be initiated.
Complete Count Committee to assist U.S. Census Bureau with any follow-up if
necessary.
/--.
g:\census 2000\outreach program
?--.
3
CITY OF DUBLIN
BUDGET CHANGE FORM
6 ~ :37
CHANGE FORM #
New Appropriations (City Council Approval Required):
Budget Transfers:
,..."
_X_From Unappropriated Reserves
From Budgeted Contingent Reserve (1080-799.000)
Within Same Department Activity
Between Departments (City Council Approval Required)
Other
:.. ..,DECRE::4SE"BUDGET ACC01JNT~-~~foifN~-.~.-tNCREASEBti:5GEt-ACCoih~tt-:-~~k\fOffi\,.S~.
x
--
From New Revenues
Name: Contingent Reserve Name: Reimbursement - General
$5,000.00
$3,700.00
Account #: 00] -I 0800-799-000 Account #: 00]-570-005
Name: Name: Community Promotion
$8,700.00
Account #: Account #: 00] -90] 00-73] -000
Name: Name:
Account #: Account #:
Name: Name:
Account #: Account #:
Name: Name:
......"
Account #: Account #:
Name: Name:
Account #: Account #:
REASON FOR BUDGET CHANGE ENTRY:
Irnplementationof the City of Dublin's Census 2000 Outreach Program.
City Manager:
Date:
Signature
As Apprd~~~~~i1J;~"<::ity Council Meeiing on: Date:
Mayor:
Date:
""-'
Signature
Posted By:
Signature
Date:
ATIACHMENT 3
fonnslbudgchng
Census ..
2000
,~
" .
The questions .'. .:'.. '. .
asked .represent .' :
the best. balance' .
between .your '.
~~~I~~if
coinnutmentto
reduge;.~~~;'.~im~'
andeff~ij:lttak
you to:~.~~'
the form.,,;,},.
.
0-3236 (Rev. 6-99)
U.S. Department of Commerce
EconomIcs and Statistics Administration
BUREAU OFTHE CENSUS
I) 15' :J'Y
Five BIG Reasons .
Why You Should Fill Out
Your Census Form.
L Help Your Community Thrive. Does your neighborhood have a
lot of traffic congestion, elderly people living alone or over
crowded schools? Census numbers can help your community work
out public improvement strategies.
Non-profit organizations use census numbers to estimate the
number of potential volunteers in communities across the nation.
~ Get" Help in Times of Need. Many 911 emergency systems
"" are based on maps developed for the last census. Censu's
information helps health providers predict the spread of disease
through communities with children or elderly people. When floods,
tornadoes or earthquakes hit, the census tells rescuers how many
people will need their help.
When Hurricane Andrew hit South Florida in 1991, census
information aided the rescue effort by providing estimates of the
number of people in each block.
3. Make Government Work for You. It's a good way to tell our
leaders who we are and what we need. The numbers are used to
help determine the distribution of over $100 billion in federal funds
and even more in state funds. We're talking hospitals, highways,
stadiums and school lunch programs.
Using census numbers to support their request for a new community
center, senior citizens in one New England community successfully
argued their case before county commissioners.
4. Reduce Risk for American Business. Because census num-
bers help industry reduce financial risk and locate potential
markets, businesses are able to produce the products you want.
''All the Basic Facts You Need to Know to Start a New Business," a
publication of the Massachusetts Department of Commerce, shows
small businesses how to use census numbers to determine the
marketability of new products.
5. Help Yourself and Your Family. Individual records are held
confidential for 72 years, but you can request a certificate from
past censuses that can be used as proof to establish your age,
residence or relationship, information that could help you qualify
for a pension, establish citizenship or obtain an inheritance. In 2072,
your great-grandchildren may want to use census information to
research family history. Right now, your children may be using
census information to do their homework.
Because we've had a census every 10 years since 1790, we know
how far America has come.
An Equal Opportunity Employer
U.S. Census Bureau
;1'./ ~;I
#-'
.../
/ ')
50 Ways to Use Census 2000
. Decision-making at all levels of government
. Reapportionment of seats in the. U.S. House of Representatives \wII
. Drawing federal, state and local legislative districts
. Drawing school district boundaries
. Budget planning for government at all levels
The law protects . The distribution of over $100 billion in federal funds and even more in state funds
. Spotting trends in the economic well-being of nation
.
your pnvacy. . Forecasting future transportation needs for all segments of the population
Individual . Planning for public transportation services
answers are . Planning for hospitals, nursing homes, clinics and the location of other
health services
edited and . Planning health and educational services for people with disabilities
summed before . Forecasting future housing needs for all segments of the population
they are released . Establishing fair market rents and enforcing fair lending practices
. Directing funds for services for people in poverty
to the public. . Directing services to children and adults with limited English language proficiency
For additional information . Designing public safety strategies
about Census 2000, visit . Urban planning
the Census Bureau's . Rural development
Internet site at . Land use planning
http://www.census.gov . Analyzing local trends
or call one of our . Understanding labor supply
Regional Census Centers . Estimating the numbers of people displaced by natural disasters
across the country: . Assessing the potential for spread of communicable diseases
Atlanta 404-331-0573 . Developing assistance programs for low-income families ~
. Analyzing military potential
Boston 617-424-4977 Creating maps to speed emergency services to households in need of assistance
.
Charlotte 704-344-6624 Making business decisions
.
Chicago 312-353-9759 . Delivering goods and services to local markets
Dallas 214-655-3060 . Understanding consumer needs
Denver 303-231-5029 . Designing facilities for people with disabilities, the elderly or children
Detroit 248-967-9524 . Planning for congregations
Kansas City 816-801-2020 . Product planning
Los Angeles 818-904-6522 . Locating factory sites and distribution centers
New York City 212-620-7702 . Investment planning and evaluation of financial risk
or 212-620-7703 . Setting community goals
Philadelphia 215-597-8312 . Publication of economic and statistical reports about the United States and its people
Seattle 206-553-5882 . Standard for creating both public- and private-sector surveys
. Scientific research
. Comparing progress between different geographic areas
. . Developing "intelligent" maps for government and business
. Genealogical research (after 2072)
. Proof of age, relationship or residence (certificates provided by the Census Bureau)
. School projects
. Medical research
. Developing adult education programs
. Media planning and research, back up for news stories
. Historical research ..."",
. Evidence in litigation involving land use, voting rights and equal opportunity
... . Determining areas eligible for housing assistance and rehabilitation loans
. Attracting new businesses to state and local areas
u.s. Census Bureau
Cenedsus
2000
r-.
The Census Bureau
needs your help to
recruit 2.8 million
candidates for
census taker
positions in every
neighborhood and
community across
the nation
(-
.
~
0-3222 (5-98)
U.S. Department of Commerce
Economics and Statistics Administration
BUREAU OFTHE CENSUS
7 b) :31
Partnership
And Recruiting
Help Wanted
The Success Of Census 2000 Depends Upon It!
To remain fully staffed throughout Census 2000 operations, we must
constantly recruit people-even after field work begins. We're looking
for people who want to schedule census jobs around their current
employment, as well as retirees, participants in government programs,
and people who are not currently employed.
Here's What You Can Do To Help:
. Advertise our jobs in your newsletters, post a notice on the
bulletin board.
. Set up census recruiting desks in neighborhood meeting places.
. Help us find space where we can test applicants.
. Pre-train prospective applicants so they can fill out our application
and pass our test.
. Provide assistance for day care and transportation.
. Talk us up, when you hold a meeting, when you give a speech, or
anytime you're around people who might want to work or who might
be able to find recruits.
. Distribute census recruiting material to schools, churches,
and organizations.
. Sponsor a "Census 2000 Recruiting Day."
. Alert the Census Bureau when job fairs are planned for your community.
. Notify community job placement programs and agencies that the
Census Bureau is seeking applicants.
. Spread the word about census jobs to your family, friends, colleagues,
and professional associates.
Who Do I Call If I Want To Find Out More?
To find out more about becoming a Census Bureau recruiting partner,
call the Partnership Coordinator in your area (see last page). Interested
job applicants should call 1-888-325-7733.
An Equal Opportunity Employer
U.S. Census Bureau, the Official Statistics™
Census
2000
Who should
apply for
Census 2000
jobs?
Successful census
takers are
outgoing-not
afraid to contact
people and ask them
questions and not
discouraged by
rejection.
They are organized
and able to complete
assignments on or
ahead of schedule,
working
independently and
following
procedures.
Questions And Answers About
Census 2000 Jobs
What Are The Qualifications?
Applicants should be 18 years old or older and U.S. citizens (exceptions
are made only if a qualified U.S. citizen cannot be found). They should
not have had a conviction other than a minor traffic violation since age
18. And they should not be currently employed as a tax
collector/assessor or law enforcement official. Men born after 12/31/59
must be registered with selective service. Additionally, applicants must
take a written test of basic skills and pass a security and employment
reference check.
Where Is The Work? What Are The Hours?
We strive to have people work within the neighborhoods in which they
live. We need a representative work force, reflective of the community.
Census taking is NOT an office job. Workers spend most of their time
locating addresses and conducting door-to-door interviews. In order
to find people at home, census takers must work evenings and
weekends.
When Will The Work Begin?
Most census takers will work from mid-April to mid-June in the year
2000, to follow up on households that did not return their census
questionnaire. In rural areas, people will be needed from August 1998
to January 1999 and March 2000 to update address listings.
How Much Is The Pay?
Census workers are paid weekly. They receive a competitive hourly
wage, based on the average wage for the area and activity
(approximately $6.25 to $14.00 per hour). They are paid to attend
training and reimbursed for mileage costs. They get bonuses for
exceeding production and quality standards and completing certain
jobs.
What About Benefits?
Census takers are not eligible for coverage under Federal Employees.
Health Benefits Program, Federal Employees Group Life Insurance
Program, and the Federal E~ployees Retirement System. Day care
is not provided. Leave is not earned. Census takers are eligible for
benefits under the Federal Employees Compensation Act for disability
due to injury sustained while in performance of duty. They also are
eligible for unemployment compensation under the unemployment for
Federal Employees Program.
U.S. Census Bureau, the Official Statistics™
/P~' 77,
~
~
~
/ ~ /:' t./
/ co.;/ -~ 1
~.
Will applicants lose other benefits?
Some waivers or administrative exemptions will help recipients of
government benefits to work on Census 2000 without reducing their
benefits. Exemptions have already been obtained for military and Federal
civilian retirees and recipients of Public and Indian Housing programs.
While the Census Bureau will not be able to obtain a blanket exemption
for Temporary Assistance for Needy Families, we have begun working
with individual states to facilitate the transition from welfare to work.
Do you plan to hire welfare recipients?
Our goal is to hire up to 4,000 welfare recipients in 1998 and 1999 with
additional hiring in 2000. These jobs are primarily for temporary census
taker positions. A small percentage are office jobs for longer periods of
service. Hiring increases over the next 2 years with the largest number of
job opportunities in 2000.
Do welfare recipients need to meet the same qualification
standards as other applicants?
Welfare recipients do not receive hiring preference. Hiring preference is
given by law to veterans only.
What can a welfare recipient-or anyone else for that
matter-gain from this temporary work?
The primary value of these jobs for anyone will be to gain experience and
self-esteem by performing work important to the community. They thus
serve as a stepping stone to today's job market. Most positions include
2 to 3 days of structured, paid training. Training includes skills on how to
organize work, read maps, fill forms with attention to detail, interview, read
questions as worded, interpret and record responses, and deal with difficult
or unusual interviewing situations:Training also covers problem soiving,
reasoning, and decision making using census concepts and definitions.
Enumerators work in their own neighborhood when people are at home
(usually evenings and weekends) and receive daily hands-on coaching
and monitoring of work performance from a crew leader. They have an
opportunity to hone interpersonal skills and work as part of a team. Upon
completion of their work assignment, the Census Bureau will provide
successful employees with a letter documenting their acquired skills.
.
/~
U.S. Census Bureau, the Official Statistics™
CUnited States
ensus
2000
/:J i' ~(i
Thank You!
If you ...."
live here Call here
Alabama Atlanta 404-331-0573
Alaska Seattle 206-553-5882
Arizona Denver 303-231-5029
Arkansas Kansas City 816-801-2020
California 1 Los Angeles 818-904-6522
California 1 Seattle 206-553-5882
Colorado Denver 303-231-5029
Connecticut Boston 617-424-4977
Delaware Philadelphia 215-597-2000
DC Philadelphia 215-597-2000
Florida Atlanta 404-331-0573
Georgia Atlanta 404-331-0573
Hawaii Los Angeles 818-904-6522
Idaho Seattle 206-553-5882
Illinois Chicago 312-353-9697
Indiana Chicago 312-353-9697
Iowa Kansas City 816-801-2020
Kansas Kansas City 816-801-2020
Kentucky Charlotte 704-344-6621
Louisiana Dallas 214-640-4461
Maine Boston 617-424-4977
Maryland Philadelphia 215-597-2000
Massachusetts Boston 617-424-4977
Michigan Detroit 248-967-9524
Minnesota . Kansas City 816-801-2020
Mississippi Dallas . 214-640-4461 ....",
Missouri Kansas City 816-801-2020
Montana Denver 303-231-5029
Nebraska Denver 303-231-5029
Nevada Denver 303-231-5029
New Hampshire Boston 617-424-4977
New Jersey2 Philadelphia 215-597-2000
New Jersey2 New York 212-264-8076
New Mexico Denver 303-231-5029
New York3 Boston 617-424-4977
New York3 New York 212-264-8076
North Carolina Charlotte 704-344-6621 1 The Los Angeles Regional Office
North Dakota Denver 303-231-5029 covers Fresno, Imperial, Inyo, Kern,
Ohio Detroit 248-967-9524 Kings, Los Angeles, Madera,
Oklahoma Kansas City 816-801-2020 Mariposa, Merced, Monterey,
Orange, Riverside, San Benito, San
Oregon Seattle 206-553-5882 Bernadino, San Diego, San Luis
Pennsylvania Philadelphia 215-597-2000 Obispo, Santa Barbara, Tulare, and
Ventura counties. The remaining
Rhode Island Boston 617-424-4977 counties are covered by the Seattle
South Carolina Charlotte 704-344-6621 Regional Office.
South Dakota Denver 303-231-5029 2The New York Regional Office
Tennessee Charlotte 704-344-6621 covers Bergen, Essex, Hudson,
Middlesex, Morris, Passaic,
Texas Dallas 214-640-4461 Somerset, Sussex, Union, and
Utah Denver 303-231-5029 Warren counties. The remaining
Vermont Boston 617-424-4977 counties are covered by the
Virginia Charlotte 704-344-6621 Philadelphia Regional Office.
3The New York Regional Office
Washington Seattle 206-553-5882 covers Bronx, Kings, Nassau, New
West Virginia Detroit 248-967-9524 York, Queens, Richmond, Rockland.
Wisconsin Chicago 312-353-9697 Suffolk, and Westchester counties,
Wyoming Denver 303-231-5029 The Boston Regional Office covers...".,'
the balance of New York State.
U.S. Census Bureau, the Official Statistics™
For more information on
promotion, materials
available, census jobs,
and census speakers-
Call your regional
partnership coordinator at
the following numbers:
A:1Ef.~t~T
. ......'..,..'~.'T...~....
[XJ *'~'l
- "'>""/
.A\1I7A:.:i',~
.-ltltIt.;:.-'
~'..._._.I ." .
~. "~-J9
b&.
.
---8l.. .
m~ ; " ; gr'
ittt
I:~ . -.'-"
, .:~(:~:-;.~~ :,~~~~;:'({~~~1;~,'~'~~
S " ":'.t' hin' .g; j-.!,!{{~..~~:..t:.~;~:..'l.~..:.'~..:,.;.~:
ome 0'.,,,').;, ",:
big is comiIig",: :3i.;'~~~:..,
. ~,};~I;~~:;~;!:;"
. . . ~_.. , ~.
The questions asked
represent the best
balance between your
community's needs and
our commitment to
reduce the time and
effort it takes you to fill
out the form.
A census is only
as good as the
people who
participate in it.
.
~
0-3240 (10-99)
U.S. Department of Commerce
EconomIcs and Statistics Administration
BUREAU OFTHE CENSUS
;5 :;'-/' ';Y'
;/
How America Knows
What America Needs!
Census 2000 Will Be the Largest Peacetime Effort
in the History of the United States.
Hundreds of thousands of census takers and support personnel will
be needed to account for the anticipated 118 million housing units
and 275 million people across the United States. But it isn't its size
that makes Census 2000 important. It is all the things that we will
learn about ourselves that will help America succeed in the next
millennium. The census is as important to our nation as 'highways
and telephone lines. Federal dollars supporting schools, employment
services, housing assistance, highway construction, hospital
services, programs for the elderly and more are distributed based
on census figures.
Your Answers Are Important.
About a 'week before Census Day - April 1 , 2000 - most
households will receive a questionnaire by mail. Census takers will
deliver forms to the remaining households. The Census 2000
questionnaire will be easy to read and simple to fill out. The
Census 2000 questionnaire that most people will get will ask about
only seven subjects: name, sex, age, relationship, Hispanic origin,
race and housing tenure (whether home is owned or rented.)
Nationwide, five out of six housing units will receive this short form.
It will be the shortest short form in 180 years!
The longer form will ask about the same seven subjects plus 27
more, including education, ancestry, employment, disability and
house heating fuel. One out of six housing units will receive a long
form nationwide. In some rural areas, as many as every other
housing unit may receive this long form - because a larger sample
is needed to ensure that these towns and counties get the same
detailed information as more densely populated areas.
This Is Your Future. Don't Leave It Blank.
Census 2000 will help decision-makers understand which
neighborhoods need new schools and which ones need greater
services for the elderly. But they won't be able to tell what your
community needs if you and your neighbors don't fill out your
census forms and mail them back.
Once the U.S. Census Bureau receives your questionnaire, our
work has only begun. If the questionnaire is incomplete, a census
employee must contact you to obtain the missing information. Then
the answers on your questionnaire are combined. It is these
combined numbers - not your individual answers - that are
published and put to work for your community.
An Equal Opportunity Employer
U.s. Census Bureau
Census
2000
Your participation
in Census 2000 is
important, safe and
easy. Just complete
the form and mail it
back.
For additional information
about Census 2000, visit
the Census Bureau's Internet
site at http://www.census.gov
or call one of our
Regional Census Centers
across the country:
Atlanta 404-331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia 215-597-8312
Seattle 206-553-5882
.
If 1 ~f
Your Answers Work for You.
. The federal government uses census numbers to allocate over $100 billion
in federal funds annually for community programs and services including
education programs, housing and community development, health-care
services for the elderly, job training and many more.
. State, local and tribal governments use census information for planning and
allocating funds for new school construction, public buildings such as
libraries, highway safety and public transportation systems, new roads and
bridges, location of police and fire departments and many other projects.
. Community organizations use census information for developing social
service programs, community action projects, senior lunch programs and \
child-care centers.
. Businesses use the numbers to decide where to locate factories, shopping
centers, movie theaters, banks and offices - leading to the creation of jobs
in your area. .
. The U.S. Congress uses the census totals to determine how many seats your
state will have in the U.S. House of Representatives. Likewise, states use the
numbers to allocate seats in their legislatures. '
~
The Law Protects Your Privacy.
By law, the Census Bureau cannot share your answers with others, including
welfare agencies, the Immigration and Naturalization Service, the Internal
Revenue Service, courts, police and the military. Anyone who breaks this law can
receive up to five years in prison and $5,000 in fines. The law works - millions of
questionnaires were processed during the 1990s without any breach of trust.
\.,J
The Census Bureau Can Help You Participate.
. To help you fill out your census questionnaire, Questionnaire Assistance
Centers will open in your community.
. To answer your questions, a toll-free telephone number will be provided on
the form.
. To make sure you're included, we'll make additional forms available to people
who did not receive one in the mail.
'.....I
u.s. Census Bureau
.. ..," . ..... .:. ':r.. ..
., .
. ....
/-
.' f::i.;:~~~,;:::. ....,
. and-le.ngth. of....>: .:" :.'. ....:
. '.lirl1itary .semce....<. .... ....
.' provide... ~eces~aly:'":',,
. .-informat.ion . to.::, .:,":'. '.: ':' : ..'
" . estiniate the'
number of
. vet'erans who
are eligible' "
to receive
specific benefits.:'..
.
0-3276 (4-99)
U.S. Department of Commerce
EconomIcs and Statistics Administration
BUREAU OFTHE CENSUS
/S ~ ;31
V
The Census Stands
by Veterans
A Guide for Veterans and
Their Advocates
Information collected by the census on veteran status is used
primarily by the Department of Veterans Affairs to measure the
needs of veterans and to evaluate the impact of veterans' programs
dealing with education, employment and health care. Veterans are
defined as people, ages 16 and older, who have previously served
on active duty (even for a short time) in the United States Army,
Navy, Air Force, Marine Corp, Coast Guard or who served as a
Merchant Marine seaman during World War II. Census questions
about period and length of military service provide necessary
information to estimate the number of veterans who are eligible to
receive specific benefits.
Census 2000 Will Benefit Veterans.
· At the state and county levels, information on veteran status is
used for budgeting and program planning for medical .services
and nursing home care.
· Using census information on veterans, local agencies develop
health care and other services for elderly veterans under the
Older Americans Act.
· Information on veterans is used to allocate funds to states and
local areas for employment and job training programs for
veterans under the Job Training Partnership Act.
· Information on veterans is needed by the Department of
Veterans Affairs in planning the locations and sizes of veterans'
cemeteries.
Questions on Veteran Status Are Asked Only
on the Long Form.
Because the information gathered on veteran status is not needed
for small areas, such as individual city blocks, the Census Bureau
collects them on the long form - a special census questionnaire
that goes out to roughly one in six housing units across the nation.
This sample is large enough to produce reliable information for
neighborhoods and larger areas of geography. To maintain an
acceptable level of accuracy, a larger share of housing units
receives a long form in some small towns and rural counties.
An Equal Opportunity Employer
u.s. Census Bureau
crnsus
2000
Hiring from the
community is
an important
part of
Census 2000's
strategy for
success. .
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
across the country:
Atlanta 404-331{)573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia 215-597-8312
Seattle 206-553-5882
.
/6 -:r :3~'
It Is Important for Veterans Who Get the Long Form to
Answer the Questions on Disability.
The Americans With Disabilities Act considers an individual to have a disability
if he or she has an impairment that substantially limits one or more major life
activities. The disability questions obtain information about health conditions that
limit an individual in activities, such as working at a job, going outside the home
alone and taking care of personal needs, such as bathing, dressing or getting
around inside the home.
\""JI
Wherever You Are, the Census Will Be There.
· Census 2000 will count people at their usual residence, the place where they
live and sleep most of the time. This place is not necessarily the same as the
person's voting residence, legal residence or permanent address.
· Some individuals live in one state during the spring, summer and fall, but
move to a state in a warmer climate during the winter months (for example,
"snowbirds"). These people should be enumerated at the residence where they
spend most of their time during the year.
· People receiving short-term care at general hospitals or Veterans Affairs
facilities should be included on the format their usual residence (their home).
People receiving care at nursing or convalescent homes will be enumerated
by census t,,!-kers at that facility.
It's Easy to Participate.
· Census 2000 questionnaires will be easy-to-read and simple
to fill out.
· For assistance, call the toll-free telephone number printed on
the questionnaire.
· Questionnaire Assistance Centers will help people fill out
their questionnaires.
· If you do not receive a questionnaire, you can pick one up at
a Questionnaire Assistance Center or other public place.
~
Answering the Census Is Important, Easy and Safe.
By law, the Census Bureau cannot share your answers with others, including
welfare agencies, Immigration, IRS, the courts, police and the military. Anyone
who breaks this law can receive up to five years in prison and $5,000 in fines. The
law works - millions of questionnaires were processed during the 1990s without
any breach of trust.
Consider Part Time, Temporary Work With the Census.
The Census Bureau is working with the American Legion', VFW and other
veterans' associations to encourage veterans to work for Census 2000. Census
workers receive up to three days of structured, paid training in organizing work,
reading maps, filling out forms, interviewing and dealing with difficult or unusual
interviewing situations. They will work in their own communities with daily
hands-on coaching from a supervisor. In addition to performing work important
to the community, successful employees will receive a letter from the
Census Bureau documenting their acquired skills. The Census Bureau is
actively seeking bilingual recruits to staff facilities and conduct the census.
Call toll-free 1-888-325-7733 for more information about Census 2000 jobs.
....."
U.s. Census Bureau
(
Equal employment
opportunities. are.:. ....
enforced under the .
Age. DiscriminatiQii.
and Employment.
Act using census .
information.
.
~
0-3282 (3-99)
U.S. Department of Commerce
Economics and Statistics Administration
BUREAU OF THE CENSUS
/~ cf ftr
Older and More Likely to
Answer the Census
Householders Aged 55 and Older Are More Likely Than
Younger Adults to Mail Back Their Census Questionnaires.
Perhaps they see it as their civic duty - because they know the
census was written into the U.S. Constitution to ensure Congressional
representation reflects the population distribution among the states. \
Maybe they have taken part in censuses before and their experience
tells them that the Census Bureau can be trusted to keep their answers
confidential. They could know that mailing back their questionnaires
saves taxpayer dollars by eliminating the need to send a census taker
to their door. Or maybe they understand that the numbers generated by
the census benefit their community. We don't really know why older
adults are more likely to answer the census than others, but we
appreciate their support.
Census 2000 Will Benefit Older Adults.
· People who answer the census help their communities obtain
federal funding and valuable information for planning hospitals, care
facilities, community centers and special transportation services for
people with disabilities.
· Information on age and disability is used to plan for the number of
people eligible for Social Security and Medicare benefits.
· Equal employment opportunities are enforced under the Age
Discrimination and Employment Act using census information.
· The Department of Veterans Affairs uses census information to
determine the future need for hospitals, nursing homes, cemeteries,
domiciliary services and other benefits for veterans.
· Under the Older Americans Act, funds for food, health care and
legal services are distributed to local agencies based on census
information about elderly people with low incomes.
· Census information assists state and local agencies in determining
the adequacy of housing for older people.
· Under the Federal Transit Act, census information is used to allocate funds
for mass transit systems to provide handicapped facilities. .
· The Administration on Aging uses information about whether or not
there is a telephone available as a measure of social isolation.
An Equal Opportunity Employer .
U.S. Census Bureau, the OffiCial Statistics™
Census
2000
Hiring from the
community is an
important part of
Census 2000's
strategy for
success.
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
across the country:
Atlanta 404.331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 30&231.5029
DetroIt 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia 215-597-8312
Seattle 206-553-5882
.
./
'7' ,,:-<)/
/::/ cJ //
Responding to Census 2000 Will Be Easy.
. Census 2000 questionnaires will be easy-to-read and simple to fill out.
To ensure that everyone is included, we'll make additional forms available
in Spanish and other languages.
. To help people complete their forms, Questionnaire Assistance Centers
will be opened.
.A toll-free telephone help line with a multilingual staff will be listed on the
census questionnaire.
.......,
Wherever You Are, the Census Will Be There.
. Some individuals live in one state during the spring, summer and fall, but
move to another state in a warmer climate during the winter months. We
consider these people to be on a "yearly cycle," and they should be
enumerated at the residence where they spend most of their time during
the year.
. People receiving short-term care at general hospitals or Veterans Affairs
facilities should be included on the form at their usual residence (their home).
People receiving long-term care at nursing or convalescent homes will be
enumerated by census takers at these facilities.
Can Older Adults Work for Census 2000?
Yes! Hiring from the community is an important part of Census 2000's strategy
for success. Census workers receive up to three days of structured, paid
training in organizing work, reading maps, filling out forms, interviewing and
dealing with difficult or unusual interviewing situations. They will work in their
own communities with daily hands-on coaching from a supervisor. In addition
to performing work important to the community, successful employees will
receive a letter from the Census Bureau documenting their acquired skills.
The Census Bureau is actively seeking bilingual recruits to staff facilities and
conduct the census. Call toll-free (1-888-325-7733) for more information about
Census 2000 jobs.
....."
Answering the Census Is Important, Easy and Safe.
By law, the Census Bureau cannot share your answers with others, including welfare
agencies, the Immigration and Naturalization Service, the Internal Revenue Service,
courts, police and the military. Anyone who breaks this law can receive up to five
years in prison and $5,000 in fines. The law works - millions of questionnaires were
processed during the 1990s without any breach of trust.
""-"
U.S. Census Bureau, the Official Statistics™
Census
2000
,~
~
Participating in_
the census is in -
everyone's best
interest.
r----
.
0-3248 (9-98)
U.S. Department of Commerce
Economics and Statistics Administration
BUREAU OFTHE CENSUS
/ r ff 3.t'
()
~IsNmnberOne
in the. Census -
Every 10 years, the Census Bureau conducts a complete accounting
of every resident in the United States, no matter where they live or what
_ language they speak. That's why the Census Bureau makes a special
effort to include people who don't live in the usual places.
Census 2000 Won't Miss People on the Road. 1
Census takers will interview people staying at campgrounds, fairs and camivals
and marinas. Every person interviewed will have the opportunity to report their
permanent address.
People WIthout Housing Have a Place in the Census.
With the help of local experts, Census 2000 is identifying places where people
without housing receive services, such as emergency and transitional shelters,
soup kitchens, regularly-scheduled mobile food vans and targeted outdoor
locations. Census workers will go to these locations to conduct the census.
Partnerships with Community-based Organizations are
Key to Including Migrant and Seasonal Farm Workers in
Census 2000.
The Census Bureau will seek the advice of local experts to find areas where
migrant and seasonal farm workers live and work, including unregistered labor
camps, vehicles parked near work sites and IMng areas along unnamed roads.
Special Procedures Will Be Implemented to Make Sure
the Census Is as Accurate as Possible for People Living in
BemoteAreas.
In remote Alaska, for instance, Census 2000 must be completed before the
spring thaw. After the thaw, many residents leave their homes to hunt or
conduct other spring activities - and it would be too late for enumerators to
contact them.
People Living on lVIilitary Installations and on Military Ships
Will Be Included in Census 2000.
The Census Bureau will work with the Department of Defense and U.S.
Coast Guard to identify living quarters on military installations and ships.
All Ocean Going, Coastal and Great Lake Ships Take Part
in the Census Maritime Enumeration.
The Census Bureau will work with the U.S. Maritime Administration and others to
identify vessels in operation at the time of the census - including factory
trawlers, floating processors, tuna boats, National Oceanic and Atmospheric
Administration vessels and Military Sea Lift Command vessels.
Census 2000 Will Account for People Who Are Overseas
Because the Government Needs Them There.
The Census Bureau's plan will account for military personnel and federal
civilian government employees, as well as their dependents who are
stationed overseas.
An E(fual Opportunity Employer .
U.S. census Bureau. the Official Statistics™
Ceninsus
2000
The best way
to make sure
people like
yourself are
represented'
in the census
is to complete
your census
questionnaire
and encourage
others to do so.
For additional
information about
Census 2000, visit the
Census Bureau's
Internet site at
. http://www.census.gov
or call one of our
Regional Census Centers
across the country:
Atlanta 404-331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia 215-597-8312
.Seattle 206-553-5882
;/0 at 3Y
Census Takers Will Distribute Questionnaires to People Who Live m
Group Quarters, Such as Nursing Homes and Dormitories. .
Census takers will assist residents who neecl help in completing the forms. In some facilities, ..............."
such as jails, the staff will distribute census questionnaires. These staff workers, like all census ........
workers, will be sworn to protect the confidentiality of the individual.
Examples of Special Places and Group Living Quarters:
.
Universities and colleges, including dormitories and fraternity and sorority .houses.
Nursing facilities, including all types of nursing and convalescent facilities, rest
homes and homes for the aged.
Correctional institutions, including prisons, jails, federal detention centers, police .
lockups, halfway houses operated for correctional purposes and community
residential-treatment centers.
Hospitals, including drug and alcohol recovery wards, wards for people with physical,
mental and developmental disabilities and dormitories for nurses and interns.
Juvenile institutions, including detention centers, residential treatment centers
for emotionally disabled children, orphanages, industrial schools and camps or farms
for delinquents.
Group homes and halfway houses, including homes and halfway houses for drug
and alcohol abuse and homes for people with developmental, mental and physical
disabilities.
YMCAs, YWCAs and youth hostels.
Job Corps centers, including Job Corps and residential vocational training facilities.
Religious facilities, including convents, monasteries and rectories.
Emergency and transitional shelters, including sleeping facilities, shelters for
runaway and neglected youth and shelters for abused women.
Soup kitchens, regularly-scheduled mobile food vans and targeted outdoor
locations.
Agriculture or other worker facilities, including dormitories at migrant farm worker
camps and bunkhouses for ranch hands.
-...",
.
.
.
.
.
.
.
.
.
.
.
It Will Be Easy for EveIyone to Participate in Census 2000.
Questionnaire Assistance Centers and a toll-free telephone number will provide assistance to
people who have difficulty filling out the form. To make sure everyone is included, we'll make
additional forms available in Spanish, as well as other languages. Advertising and promotion
will be in several languages. The Census Bureau. is actively seeking bilingual volunteers and
recruits to staff facilities and conduct the census. Call 1-888-325-7733 for more information
about Census 2000 jobs.
Answering the Census Is Important, Easy and Safe.
Participating in the census is in everyone's best interest. People who answer the census
help their communities obtain federal funding and valuable information for planning schools,
hospitals and roads. Census information helps decision-makers understand which
neighborhoods need new schools and which ones need greater services for the elderly. The
best way to make sure people like yourself are represented in the census is to complete your
census questionnaire and encourage others to do so.
By law, the Census Bureau cannot share your answers with others, including welfare
agencies, the Immigration and NaturaliZation Service, the Internal Revenue Service, courts,
police and the rnirltary. Anyone Who breaks this law can receive up to fIVe years in prison and
$5,000 in fines. The law works - millions of questionnaires were processed during the 1990s
without any breach of trust.
."WII.
U.s. Census Bureau, the Official Statistics™
'U.S. Government Printing Office: 1998 - 75Q.243180028
CUnited States
ensus
2000'
,.;.,.,..:.....:,::,-:-:._:....:,
b\~~~~.~~~
plays~7i;iimp6rtai,.,..
;~b~s~~e:=i'
~.:~ . .... .... .
.tll!'m.g'~J:'al!l '4 ng'i(.t. .,'
plallJ'lin....g:PxooedUl'~s...... .
and rapqrti:ug. """
.
~
0-3238 (Rev. 6-99)
U.s. Department of Commerce
.Economlcs and Statistics Administration
BUREAU OFTHE CENSUS
;2/C:) 5/
The Census Bureau
Goes JU1 Out to Protect
Your Privacy
The Law Protects Your Answers.
By law, the Census Bureau cannot share your answers with the
IRS, FBI, Welfare, Immigration - or any other government
agency. No court of law, not even the President of the United
States, can find out your answers. And the same law that keeps
your answers out of the hands of these agencies, prevents the
Census Bureau from selling or giving away your address to
people who want to send you mail.
Highly Motivated Employees Protect Your Answe~F.
Census workers are sworn to secrecy. They know that-if..tpey.
give out any information they see on a form, they can..f~c-efa
$5,000 fine and a five-year prison term. . .....,: .
Census workers must pass seclJrity and emploYTentreference
checks. They cannot currently work as tax qollectors, assessors or
. law enforcement officials. Protecting the privacy of people who reply
to the census is an importantpait of every census taker's training.
Technology Protects Your Answers.
The Census Bureau protects your information with numerous
security measures, including electronic barriers, scrambling
devices and dedicated lines. Your answers are combined with
others to produce the statistical summaries that are published.
No one can connect your answers with your name or address.
Answering the Census Is Important, Easy
and Safe.
Taking part in the census is in everyone's best interest. People
who answer the census help their communities obtain federal
funding and valuable information for planning hospitals, roads
and more. Census information helps decision-makers understand
which neighborhoods need new schools and which ones need
greater services for the elderly. The only way to make sure
people like yourself are represented in the census is to fill out
the form and encourage others to do so.
An Equal Opportunity Employer
U.S. Census Bureau
Census
2000
The Census
Bureau's policy on
confidentiality
dates back 150
years. The policy
was reinforced by
law in 1879 and
the law has grown
stronger over the
decades.
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
acrossthecount~
Atlanta 404-331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312.353-9759
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Rilladelphia 215-597-8312
Sea.ttle 206-553-5882
r; ~ r,;''' 5 f
,:T J
The Census Bureau Has an Unbroken Record of Protecting the
Public's ~vacy.
1950: During White House renovations, the Secret Service asks the
Census Bureau to provide information about the people in a neighborhood
where they hope to move President Truman temporarily. Census coordinator,
Ed Goldfield, denies their request.
1960: The Census Bureau modernizes its procedures to prevent anyone
from accessing confidential information in the new computer age.
1961: Congress strengthens the law so that even copies of census
questionnaires kept in your possession cannot be used as evidence against
you in a court of law.
1980: Armed with a search warrant authorizing them to seize census
documents, four FBI agents enter the Census Bureau's Colorado Springs
office. No confidential information is ever released because a census worker
holds off the agents until her superiors resolve the issue with the FBI.
1982: When local officials try to obtain confidential census information, the
Supreme Court upholds the law and denies access to these records.
1990: Millions of questionnaires from movie stars, politicians, millionnaires,
welfare recipients, and your friends and neighbors are processed without any
breach of trust. .
2000: Backed by a strong privacy law (Title 13 of the U.S. Code), the
Census Bureau will bring. together all of its resources to make sure its
record of excellence remains unbroken.
~
~
.-.-1
U.S. Census Bureau
r-'
Building.
PartnerShips
On the Road to Census 2000
Partners - We Need You!
The largest peacetime mobilization in U.S. history is about to take
place. And we need you to make it work.
Census 2000 will be the information cornerstone for the next century.
Billions of dollars of federal, state and local funds will be spent on
thousands of projects across our nation. How and where that money
is spent depends on how accurate the census count is. This is your
chance to make sure that the new century begins with a complete
picture of our nation's people, who they are and where they live.
Your contacts, your knowledge, your
standing in the community are the keys to
an accurate count.
You understand how decisions about
education, health care, job training and
business are based on information about
children, the elderly, the unemployed or
underemployed, how public transportation
systems and even traffic control are based
on where people work and live. You can
reassure your members that the information
collected in the census is protected by law. You know your members
and your community.
So, thank you for your help - from lending your good name to
providing space or volunteers - whatever you can do to make the
Census 2000 picture complete.
How You Can Partner With
Us For Census 2000
,
There are many ways you can help us make Census 2000 a
success. Remember: you make the difference.
Set the record straight! Help dispel myths about the
census; explain to your members about census confidentiality
and why the data we collect are important to you and your
community.
Get out the help! Help us identify good candidates for
census jobs by spreading the word among your members.
Name a champion! Identify a Census 2000 coordinator to
develop a partnership action plan that will promote and
encourage participation in Census 2000 through your local
affiliates and chapters.
Spread the word! Endorse the census publicly in your
community; hold press conferences; write newsletters,
articles, brochures and fact sheets.
~
D-3233 (6-98)
~5 31
?,,;,
t7' /' ;/
Welcome to the first
issue of Building _ -' _-
Partnerships ~_ a- __ --_
quarterly newsletter
for and about the .
~e;;~i!i~~~~~
building PClI~erships -
with the Censu.s
Bureau. This
newsletter is designed
to keep you informed
and provide you with
regular updates on
preparations for
Census 2000. If you
have any questions or
comments on what you
would like to see in
this newsletter, please
contact Vicki Glasier
on 301-457-2989
(vgIasier@census.gov).
Volume 1
Issue 1
Summer 1998
Census
2000
Be innovative! Use the Intemet:
post messages on your site and
create links to our home page
(www.census.gov).Think of
other new and exciting ways
to get the word out about
Census 2000.
Census 2000
Dress Rehearsal Update
.
In order to conduct a more accurate,
"1" less costly Census 2000, the Census
""" ", ,,"~'1~~~'~!\ ~~:r~~i:~s~r~er:~~~ ~~~f:~;k as
", :t CaJ3.: ' ';- efficiently and effectively as
,~a:1>O'? "" \. possible. In the Census 2000
~Ou. " .;p.e "II'J'01'Cl. Dress Rehearsal, we run throu~h
\ , ;rea.ct u . the procedures we plan to use In
,', .}i&Ri~:Rt1f"$TJO~\;': Census 2000. .
· ,,' l&:n.Oio.&te. ""'.i\)."r This year, we are. conducting the
C&. &te"$To, dress rehearsal In Sacramento,
1Jl.ot1.~-u.nit"$T\ Calif.; 11 counties in the
Co!P- . Z,e Columbia, S.C. area; and
"E>!P-'P"b-&S1. t\&1.\t'9'\ Menominee County in .
o'P-flo.eu.: Wisconsin (most of wh.lch
C consists of the Menominee
American Indian Reservation).
New procedures being considered for
Census'2000 include user-friendly
forms available at many locations,
multiple mail contacts with each
household, digital capture of forms, as
well as sampling and statistical-
estimation techniques.
How did our partners get the word out
about the census in the dress rehearsal
sites? Here are a few examples to
show you what can be done...
Inspire your students! The
Darlington Complete Count
Committee in South Carolina
held a "Census slogan and logo
contest" at local schools. The
final "slo/go" was converted
into a poster, reproduced and
distributed locally.
Work with the media! An
article was printed in the Charlotte
Observer newspaper regarding dress
rehearsal, employment and
partnership opportunities. And in
Menominee County, school
superintendents promoted the dress
rehearsal during a radio breakfast
show.
Make it an event! Sacramento
held a Census Day 1998 multi-cultural
/1' {) ~r
celebration on April 18. Corporate
sponsors, along with the city of .
Sacramento, paid the costs for thIS
event and promoted it among city
residents.
Focus on the community!
A presentation was made to the
NAACP at a local church. The church
agreed to include census recruiting and
dress rehearsal information in the
church bulletin.
Partnership Specialists
On Board In Regions To
Assist You
Who in your area can help you with
partnership activities? We are gearing
up in the regions to hire professionals.
who can assist you and get partnership
efforts under way. It may be helpful for
you to know about the partnership
positions being filled and what these
specialists will be doing:
Government Specialists And
Community Specialists - They will
work together to:
~ establish partnerships with state"
local and tribal governments to make
sure the Master Address Li~t - the
basis for getting a questionnaire to all
homes - is correct.
~ partner with governments to form
state and local Census 2000 Complete
Count Committees. Comprised of
leaders from a cross section of the
community, these committees are the
key to making each and every .
community aware of the upcoming
census and persuading everyone to
respond.
~ form partnerships with local and
regional organizations in targeted,
historically undercounted and other
areas to encourage local census
participation.
~ encourage organizations to
undertake neighborhood efforts to
motivate each member of the
community to complete the census
form and mail it back.
Media Specialists - They will
establish partnerships with local media
organizations to make newspaper
readers, TV viewers and radio
listeners aware of Census 2000.
.-....1
.....,
~
.......~
Which
Partnership
Coordinator
Can Help You?
;i5
c:-/.
J
~f
f~fi;:~i~~~K~~~;~~~~;i~{2i.;~]1!:::);~~~&t!(;j2t~I:~~~&~~\t.:!e:~~~f~;~~
AlabalTla;Florida, Geol'"gic(;<}~c.
:.: ~ ';-.,.~;,~,:~:~~\:.{(:::...',:;~,.~.~...' :- ,', --~.:.~ "~:,'..',,..~.;'/..::;'.,.. .:,' .,'" :;':.. : . - .
404-331-057,3
. -.]., _.-~;~:5:~:'~':<>..:~~;:,:~:{,:. .~-',
..,": ,,":;:~;;.;
-....,. ,:'~" .
.:'.L..I.-"
..... ''-:.''- '..."....'.
" ;:',:i.~':,:.,~,::,:::.~" ',,:; ..
"'''.',' .., '<::....:.
_..... _,... . __~,.. ':. ,0,,' .. .7. .'
AlaR~.#.~:~,~~~~~n);S:~(Jfirryi~t ....I.~.i~?g. .qteg.~.n'.vX~~.hingtOrl.'<.'..
J, '
, ..... '.- ,;. :;. -,"..,~..~. .'..'- ':.
_, ~ .~. :" )~. '::.7_,,, .~":..,.,:::- ~,:~::,,' ,: ,;
-" "~'['~_.~:',-:;:;: . ~. .
". -.. .,"....".
. 363~231 ~5b29
. .
Arizc>n'ai~C916rad();M0f1tana,'Ne~r-aska, Nev~aa. New.,.
Mexico; NOrth Dakota; S6uthDakota, Utah,. Wyoming. . <
Stephanye....
_Staggers-Pro~t ..
Atlanta ... .
. " '~::";":. ..... '. ". "-', -'-'
:1::- -;,. . ".: "': ",;.. .-~ . .
2b6-55~5882
,', "_~'/ .(:,.: ':":~:"}.~~i~:]>t~.~~~:;,.:_~"
... Pamela Lucero
. Denver
~, ' , .
Arkansas~lowa, Kansas, Minnesota. Missou~i,. Oklahoma ...
816-801-2020
Ben Arzu
Kansas City
Reina Ornelas
Los Ange~es
818-904-6522
..~
617-424-4977
Connecticut. Maine, Massachusetts, New Hampshire, New
. York (exSE;lpt for New York City and the Burroughs). Rhode
Island. Vermont .
Cesar Monzon
Boston
215-597-8313
. ,"c, .
Delaware. District of Columbia. Maryland. New Jersey
(Atlantic, Burlington,.. Camden, Cape May, Cumberland~
Gloucester; Hlmterdon, Mercer, Monmouth. Salem, Ocean)
Illinois, Indiana. Wisconsin
Lyn Kirshenbaum
. Philadelphia.
., , -
312-353-9697
704-344-6621
.. .
Kentucky. North 9ar9Iina,. SOlJ~h Carolina, Tennessee,
Virginia,<<.. ......... .
LO(Ji'sia~a,'MisSi~~IPP.i:T~xa~~:\.. .
.
.', -:: : ::..':'. --,.' ~:'.., :-~' .
Mike Hall
. Dallas
214-655-3060
....248-967-9524
N~~~'(otK yity a.lldthiBurrough~. New, Je~eY(l?ergen,
Essex; Hudson, Moriis, Middlesex; Passaic, Somerset,.
Susse~, Union, )Narren) .... ..........
Vince Kountz
. ' Detroit
... f.lipe Chin.5<:,F<
NewYorlc;
.-,-...-..
Puerto,Bi<::9,:.. . ,:;.~, ,.._,...:
~'i:.. :-'.
~
U.S. Virgin Islands, American Samoa,. Commonwealth of
Northerri.~~riansll.slands~ Gua'r1i.:':~';': . .'. c
'. " ...... ,'. ",,',..',,' .
b1ector Fe,(l.c;i~no .. i787-n1-3660.'
puertoR,ico;1;t<.:..c;.:'i~.:t./;:... .. .
. l:<imGiesb~~sht .,_.,..~9J~:;7-4038
.. $uitland, M.[)):. ... ..<.:T"::>;;,r,,.,.. . ...........,.,
If you represent a NATIONAL organization and need additional information..
contact Laura Sewell on 301-457-2989.
The Census Bureau is an equal opportunity employer.
,~e-~~_'t'
.... . '. .' .,~ou:r:' --.
"".' .d'k,S is..,. ...''t
~- "'~.~.i"::;:"~.;'1>O"'" .'
C\;~I~~J~~Ct;'
. .........., teStec1
S1oge.!l 2000 "D'!'eSS.
Ce-p.5us e'!'t'l.S1.n.g
al &c1~
tte"t\ea.'!'S
Ca.ro:Pa.'lgo..
Partnership Coordinators - The
coordinators give direction to the
government, community and media
specialists in their efforts to initiate and
maintain partnerships. A coordinator
for each of the 12 regions is already in
place (see back page for the
partnership coordinator in your area).
Census 2000
Will Be the First To Be
Advertised Widely
In the past, the Census Bureau used
pro bono (donated) time or space to
alert the public that the census was
coming and that it was important to
respond. By 1990, pro bono
advertising was no longer
effective in getting the message
out - the mail-response rate
dropped from 75 percent in 1980
to 65 percent. And, a media audit
of the 1990 campaign found that the
campaign was very uneven - 60
percent of the population was exposed
to 91 percent of the advertising while 40
percent was exposed to only 9 percent.
For 2000, Young & Rubicam, Inc. (Y&R)
and a consortium of four partner
agencies have been awarded a contract
to develop and manage the advertising
campaign for Census 2000. The partner
agencies include:
The Bravo Group - a Y&R firm
specializing in Hispanic outreach
Mosaica - a Y&R company expert in
advertising to Asian audiences
J. Curtis & Company - a firm that
targets African-American audiences
Gray & Gray - an American Indian
company
The Dress Rehearsal was the first
opportunity to test creative and media
strategies for Census 2000. Y&R and
the Census Bureau are evaluating the
results as planning for 2000 proceeds.
.
Teaching Our
.__ ~~ ChildrenAboutthe
.. .. = Census
.. ..=
~ Scholastic, Inc. has been
- - selected to develop, market and
distribute curriculum and
promotional materials in support of
Census 2000 to the nation's teachers
"-
c?b ff ~f
and school children (kindergarten
through 12th grade). Their extensive
experience in developing successful
educational materials and distributing
them directly to teachers makes them
the perfect partner for our Census-in-
the-Schools project.
Our goal is to reach the more than
33 million families with children, as
well as adults in English-as-a-Second
Language programs, GED and
citizenship classes to persuade them
to fill out their census questionnaires. \
The curriculum materials created by
Scholastic will demonstrate how useful
census data are and how easy it is to
participate. Materials already created
include teaching guides, classroom
activities and materials for students to
take home and share with their families.
....."
We Need Your Help in
Fil1iT)g J~bs
If you are an organization . .'. ...... ~?
with members,..~,.c:;;:';:cIlr'If1~
affiliates, or . '.ie:
customers.;",... ..c~1\' .~}.
~r;~~~IYOU~~~~~~~i~t~~~?
may be able .?~g..:fg,.'\:;t
to help us to).Tca.n:~e~~
. recruit ;Jol!:.:.:~'tr.P-o-re .
individuals to o-r g a,tiO'P-
work as census ):PfOl.'r.P-
takers in rural
America.
One of our early
census operations
is our Rural Address
Listing. The operation occurs in three
waves from July 30, 1998, to December
18, 1998. We need approximately
30,000 individuals to verify and update
our address lists in rural areas, Puerto
Rico and other suburban areas. Hourly
salary rates will range from $6.25 to
$13.75, depending upon the area.
You can assist us in this early operation
in any of the following ways:
tI' Place an article in your newsletter or
do mailings to your customers,
members, chapters or affiliates.
tI' Display our recruiting posters and
brochures in your offices.
tI' Show our recruiting tape (a five-
minute continuous loop) in waiting
rooms and other areas.
tI' Place census-job information on
your Internet site.
.-..",'
~
Census
2000 -
i
Iii -
.,r--
WJliJ~sm,~~~jng::IQq~"2JJe~!
if state and national . ': .'
'.;.JiC~.~~~Sl1h~~e~' .
...... ensus'm'. col,
S;;h~lp""$;r,';Ud:~h .
. 'leamt&~~ta.ic~ ......
i~..,~4:-_J&~y~~'~.~:,i!t;.}~;,
important to . them
their families
the community.
.
~
D-3242 (3-99)
U.S. Department of Commerce
Economics and Statistics Administration
BUREAU OF THE CENSUS
;2 /) r;( 3/
The Census Goes to School
'A Guide for Educators and
Community Leaders
The Census in Schools Project, 'Making Sense of Census 2000," offers
educators the opportunity to acquire colorful, hands-on, high-interest,
grade-level appropriate lessons to help introduce students to Census 2000.
Scholastic Inc., a publisher of educational materials for more than 75 years,
was selected to develop and disseminate these materials for the
Census Bureau.
The Census in Schools Project Strives to:
· Help students learn what a census is and why ifs important to them,
their families and the community.
· Increase participation in Census 2000 by engaging parents through
schools and through the active involvement of children and teens.
· Galvanize students, teachers and families to support Census 2000.
· Recruit teachers and parents to work as census takers and in other
support jobs.
Tools for the Teacher:
Teachers in all public, private, Bureau of Indian Affairs and tribal sChools will
, have the opportunity to use "Making Sense of Census 2000;' a series of
teaching materials developed for the Census Bureau by Scholastic to help
educate students and their families about Census 2000. The Census in
Schools Project includes the following materials:
· Teachers' kits for grades K-4, 5-8 and 9-12.
· A principal's kit.
· A class set of student take-home guides, with a short teacher lesson
guide and a letter to the parents encouraging them to participate and
respond to Census 2000.
· Materials for children enrolled in Head Start and their parents.
· A booklet for use in adult ESL, citizenship and literacy classes.
How Teachers Obtain Teaching MateriaIs:
· By April 15, 1999, teachers (elementary and secondary social studies and
math) in 40 percent of the nation's schools will receive information about
the Census in Schools Project with invitations to order teaching kits.
· Principals of the remaining schools will receive a teaching kit to distribute
to teachers, along with information for ordering additional kits and
instructions on downloading Census in Schools materials from the
Intemet.
· All education materials will be available on the Internet Visit the Census
Bureau's web page at <www.census.gov>.Click on Census 2000 and
Census in Schools.
· Information will also be distributed to educators at conferences and
through education association newsletters and joumals.
An Equal Opportunity Employer
U.S. Census Bureau, the Official Statistics™
Census
2000
The census is
how America
knows what
America needs!
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
across the country:
Atlanta 404:3:51-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia. 215-597-8312
Seattle 206-553-5882
.
-:;U J ~j1
;'2::. P t. "f. ./
U
Educators and Community Leaders Can Contribute by:
Encouraging local school systems to use "Making Sense of Census 2000" during
the coming year.
Promoting "Making Sense of Census 2000" to:
v' Social studies, math and elementary teachers.
v' Head Start instructors.
v' Teachers of American Indian and Alaska Native children, migrant children and
adults, adult ESL and GED students and citizenship students.
Each Teacher's Kit Includes:
.
.,-".
.
· Introductory Letter - Describes Census 2000 and the education project.
· Teaching Guide - 24-pages of census-related, grade-range, specific lesson plans
that comply with national standards.
· Giant Wall Map - A 4 X 6-foot wall map showing the United States population.
Each Principal's Kit Contains:
· Letter to Teachers - A reproducible letter for principals to distribute to teachers,
explaining the critical role that the census plays in allocating resources for schools and
describing the teaching materials.
· Power of the Census Poster - For display in the school lobby or hallway, this poster:
promotes the importance of the Census and tells why it's important for everyone in the
community to fill in and retum their Census 2000 questionnaire.
· Teacher Flyer - This reproducible flyer can be placed in teachers' mailboxes or
posted in the teachers' rooms.
· Supplemental Letters"- A reproducible letter in various languages, promoting the
value of an accurate census to non-English speaking parents.
· Parent's Association Promotional Guide - A four-page reproducible guide
designed as a quick and easy reminder to help principals inform members of the
schools' PTA or PTO and other community groups, of the importance of Census 2000.
When Will Materials Be Available?
~i
March 1999: The Census Bureau will launch the Census in Schools Project and teachers
will begin receMng iinvitations to order materials. Teaching materials available on the
Intemet.
January 2000: Principal kits will be mailed.
March 2000: Take-home materials will be mailed to teachers.
This Is Your Future. Don't Leave It Blank.
Census 2000 will help decision-makers understand which neighborhoods need new
schools and which ones need greater services for the elderly. But they won't be able to tell
what communities need if people don't fill out their census forms and mail them back.
By law, the Census Bureau cannot share answers with others, including welfare agencies,
the Immigration and Naturalization Service, the Internal Revenue Service, courts, police
and the military. Anyone who breaks this law can receive up to five years in prison and
$5,000 in fines. The law works - millions of questionnaires were processed during the
1990s without any breach of trust Answering the census is safe and important.
'will
U.s. Census Bureau, the Official StatisticsTIA
k.:
census .
2000
;<7 ff' ~1'
Race, Hispanic Origin,
and Ancestry
Why, What, and How
Why Will Census 2000 Ask About Race,
. .... :._.:,__.<~'~:~. Hispanic Origin, and Ancestry?
1;~"":':;:> ~ ,:~t~~!:;r~~t~g~~~:~j'::;~~E~J.~':
~'s l!,lllis pe~o:' Sp8~is~~H~~ '-".' 0 "Os"Pue"" ,...",-:.:.,:::; :.:"
\~ftf~if~~
· People who answer the census help their
communities obtain federal funds and valuable
information for planning schools, hospitals, and roads.
Census information also helps identify areas where
residents might need services of particular interest to
certain racial or ethnic groups, such as screening for
hypertension or diabetes.
· All levels of government need information on race,
,~6~~~~~~~,,", ~~_<~ "~' ~:~~~~~,o:~~~n~:~~ea~~~:~r~~op:~:~:~:~p~~t~~~~~~t,
.~; ~n:;';lhL,pe"";':srnce? '.' ifm/( @~;"''''';''er.rGl!'S to,.. /;:,' Civil Rights Act, Voting Rights Act, Public Health Act,
~~~~S[::~j~: ~~~~h~~:~i~m6'~~~~~~~~ ~~. ~~~r ~,::~~~~~h:cl:~~~S~:cl,
.:::0; I I "I'T'j', ''j'' j'.I'TTri--I'I-I'r'~~ Redistricting Data Program, and others.
(j-~h>d.;..--tG~~...~.--b-';';;;';;~";';'~':'-',:,,-c--:':-::(,,: . Both public and private organizations use race,
,B='J3~-:B~'''''c.;."..,., .-, .., Hispanic origin, and ancestry information to find areas
o Other where groups may need special services and to plan and
,;\:-f(1 I I I I I I I II I I I I I implement education, housing, health, and other programs
:<:,,:~q~~~~~~tt~;ifi;,?::'';~ that address these needs. For example, a school system
,~t$., j'" I 'I~ I ITrTTTTITTT~f I might use this information to design cultural activities that
';'''?-'''''''(",'~~''f~r;~2>~; reflect the diversity in their community. Or a business could
use it to select the mix of merchandise it will sell in a new
store.
fmI~7ri777fi;:: :.~: :ndE~~~~~c ,::~~~n:;::~s~~::~~~r~:ti~~ked about race
gl~i f:~~~~~~~~;~,~:;~:~;r;:~:;:;;~;;~~;~tlfY
-'~--.::.~_.. questions, such as Dominican, Lebanese, Cambodian,
or Dutch. Ancestry is asked only on the long form - the
longer questionnaire that goes out to one in six households.
This sample is large enough to produce reliable information for
all but the smallest areas.
{"~
n;>..
.~
.
0-3249 (Rev. 6-99)
U.S. Department of Commerce
Economics and Statistics Administration
BUREAU OF THE CENSUS
An Equal Opportunity Employer
u.s. Census Bureau
Census
2000
For the first time
ever, people
answering the
census will be able
to select more. than
one racial 'category
to indicate mixed
racial heritage.
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
across the country: .
Atlanta 404-331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759
Dallas 214-655-3060
Denver 303-231'5029
Detroit 248-967-9524
Kansas City 816-801-2020
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
Philadelphia 215-597-8312
Seattle 206-553-5882
.
:7/1(:37
Does Everyone Need to Answer the Question on"
Hispanic Origin?
;*,
Yes, the Hispanic origin question must be answered by EVERYONE. Those who are
not of Hispanic origin are asked to mark the box "NO, not SpanishlHispaniclLatino."
People who are of Hispanic origin are asked to indicate the specific group they belong
to: Cuban, Mexican, Puerto Rican, or other groups, such as Spanish, Honduran, or
Venezuelan.
~
How Do I Answer the Question on Race?
The individual who responds to the census decides what his or her racial
identity is. For the first time ever, people answering the census will be able
to select more than one racial category to indicate mixed racial heritage.
The groups shown in the census race question collapse into the six race
groups needed by the federal government: White, Black or African American,
American Indian and Alaska Native, Asian, and Native Hawaiian and Other
Pacific Islanders. People who mark the American Indian or Alaska Native
category are asked to provide the name of their principal or enrolled tribe.
People who say they are "Other Asian," "Other Pacific Islander," and/or
"Some other race" are asked to also write in their race.
How Do Hispanics Answer the Race Question?
People of Hispanic origin may be of any race. Hispanics can choose one or
more race categories, including White, Black or African American, American
Indian and Alaska Native, Asian, and Native Hawaiian and Other Pacific Islander.
If someone does not identify with any of the specified race groups, he or she may
mark the "Some other race" category and write in their race.
How Do I Answer the Ancestry Question?
....."
Ancestry refers to an individual's nationality, lineage, or the country in which
the individual or the individual's parents or ancestors were born before their
arrival in the United States. Examples of ancestries are Polish, Jamaican,
Egyptian, and Taiwanese. The ancestry question is open-ended, allowing
respondents to write in their lineage or ancestry.
Answering the Census Is Important,
Easy, and Safe.
By law, the Census Bureau cannot share your individual records with others,
including welfare agencies, the Immigration and Naturalization Service, the Internal
Revenue Service, courts, housing authorities, police, and the military. Anyone who
breaks this law can receive up to five years in prison and $5,000 in fines. The law
works - millions of questionnaires were processed during the 1990s without any
breach of trust.
...., .
U.S. Census Bureau
.:;:;~:S:f:'~'!W0~'i,~~~flf;r:fIf.J.;'~r
:. <;.:.::'.....~.~:..:.)}~'-:.. ..' . , . ..::.;::;...)~~~:.;:-T~.:';.:~::'~;';.;.::...<~~::.~'.'::.
......... :.....: ".- ...... ..... .......... ":,'-.'.','
. .': "":".: "'~:'.,.,';',:,'~.',',','..;,'(,'M;;~f:~:::;::'.~~~,F/;::}::,:/::
- . :~'..:'::;,..;..
. ,".,". .;~.. . .'
. .... .~~, ,d.. _.,... . .', .
"'~" -., ::.~"~":\f'~~~',,~: .::.':.::.::, :./~-" ..; :.:
..,"
.. ..
gl~~.,~....,f$~;f"ij0?_
. . ..:'.....,. ..' ;...-....... ............
partriers ,can belp,dispel 0:,<,'
':~~~a~\~t~w~~J~~?,;..,
" answers given a.re,:,;,>', "
confidential, Theycan.; ,',
issue public statements '
of endorsement; !lold, ,
press cOnfereIjces,' '
write newsletters,
articles, brochures,
and handouts. '
.
~ D-321 0 (9-97)
U.S. Department of Commerce ,
EconomiCS and Statistics Administration
BLlREAttOFTHECENSUS
lfJe Can't Do It
,,' tvithout You
~ I ,./ ~//
-7/ &7 _<7
....-- 6
, Partnershiu Is Our l':1umber 1 Priority For Census 2000
- ~
Priority One for Census 2000 is to build partnerships at every stage of
the process. The Census Bureau cannot conduct the census alone. It
needs to mobilize strong partners to help in accomplishing the goal of
a complete census. State and local governments, tribal governments,
non-governmental organizations, businesses and the media can all
help to spread the word about the census and to encourage the
active-participation of everyone.
va..+....r.........ni...'" wl....-n S';'a~" T ",.,.,i Anfl:r."'l'-;",.,l n....-~;;>""........."'...."'..
... ~liJl..l.,:)l ");i>:1 ill! ".. ,II 1/..., Ll..J...G~ ..t....I../; ~aJ. '-1l,1\i...~lu~;\.!;..~;,....
These governments know their local conditions and circumstances
better than the Census Bureau ever will. They can help:
. identify a Census 2000 coordinator to develop a partnership action
plan to promote and encourage participation in Census 2000
. correct our maps and address lists
. recruit workers, including enumerators and volunteers
. place questionnaires where people will find them
. organize census promotional events
. provide space for testing and training census employees.
>>n~~ """e;ot1"t'h:'Sf'\1"C Tirlc5-~ 1\Ta+l' ~n.:fIJl "'.....A nll~~::a-...u.""''' n~~~"n~""~~';""""'IM:oe
4,!U c.u.<::HH.l.F" lr>l.W! J,'I\I ".1. ::u c.,~.u. \lV~.lllJ~ ~J ~J,Z1:\-.\ ,.A:lt1;,.",\.I.~~"
These groups know their constituents better than either the
Census Bureau or any other governmental office. The groups can alert
the Bureau to the best ways to communicate with their constituents to
ensure that they are counted. They can:
. sponsor community events to promote the census
. tailor appropriate messages to organizational members and
community residents
. recruit workers, including enumerators and volunteers '
. provide space and volunteers for questionnaire assistance centers.
~~J"'i;n;'1"s'hh..~ t;jTith B11S~"Q~~':;;:::
.. ~"'" ...-_ .....jfr4 . .. ... ~""''';aJ":w\d
In order to be "world class" in every stage of Census 2000, the Census
Bureau must find private sector partners who can:
. place census messages on their products
. display and distribute census materials in places of business
. sponsor community events to promote the census.
Partnerships Wit:h The !IJ!edia
Print, audio and electronic media can:
. do stories on the importance of Census 2000
. donate advertising space or time
. provide live coverage.of census events
. enlist local media personalities to take part in census
promotional activities.
. to make sure you're incJuded~ we'll make additional
forms available to you.
An Equal 0, pportunitv Employer
U.S: Census-Bureau, the 6!ticiaJ Staffs5cs™
Ceninsus
2000
For more information
about Census zo-cro,see
roe ,Census Bureau's -
Census -2000 Internet
site- at http://www. -
census. gov / dmd/
www/ or contact us
at (301) 457-2000.
:J?- ~' J!
0
...
1 fJgO Pa!tl1~rahi];!5
So many governments and organizations worked hard to promote the 1990
- census in creative ways. A few examples-
American Association of Retired Persons - Endorsed the census through
a targeted radio program and articles in its Modern Maturity magazine and
news bulletins.
Mexican American Legal Defense Education Foundation - Appointed a coordinator
to work with Hispanic community-based organizations; secured private sector
sponsors to fund and develop materials and events; and conducted news conferences
and workshops stressing the importance to Hispanics of a complete count.
Organization of Chinese Americans and Chinese_ Consolidated Benevolent
Corporation. Developed messages and newsletter articles aimed at encouraging
chapters to promote the census locally; distributed promotional materials; and
created tailored outreach and recruitment materials for Chinese cultural events.
The National Association for the Advancemen~ of Colored People and
Southland Corporation (Organizationlbusiness partnership) . Southland sponsored
the development of promotionaf materials and provi~d space in 7-11 stores for
NAACP volunteers who provided questionnaire assistance and distributed materials;
volunteers assisted census staff in the "Were You 90unted?" and "It's Not Too
Late" campaigns. -
National Con91 es.s.ofAmerfcarr [ndians-. included presentations at conferences
and executive board meetings; endorsed the census; and asked members to recruit
census takers.
The- National-league of-Cities - Featured thece~ in workshops and exhibits
at conventions; published a newsletter on the census; developed Public Service
Annol1ncementsforlocal-govemments' tlse;-p1'Qduced a video on how local
governments could promote the census.
Giant Food, foe. - P1acect edtlCatiollal-articIes in-~er to customers, employees!
families, and community-at-Iarge. Cashiers wore census pins; posters were placed
irr stores; ads were- prtntect on mttI\ Ci1llUIIS and pfaceQ in advertising on Census
Day. Published a front-page article on census in its newsletter to 26,000 employees.
Cffies-- Many-citiesmacte hI IJ.lollalIl contributiorrsttJtI::le 1990 Census partnership
effort. The City of Los Angeles brought together 300 community leaders to form
a Complete Count Committee;- created- their own CEmS\.lS slogan and logo; inserted
census messages in city mailings; developed promotional materials in various
tarrguages arrddis:;;t<llllillaled therrrthr'ougtrservic:e- pt'flgrams; included the census
message on the city's Rose Bowl parade float; created a speaker's bureau for city
employees;-sponsoled crcensusartcontest forpeopie-without housing and a video
to show at shelters; and the mayor and city council members issued endorsements.
The City of Detroit-cr t<li1lt<ld a- multiccltrrrat call1paign to recruit census takers;
hosted census block parties and parades in hard-to-count neighborhoods; and put
together a mema campai€ln including--a. video-, tmlboards, tJ:af1sit cards, brochures,
and print ads. The City of Milwaukee produced bumper stk:kers, buttons. ballons;
prepared-press releases; secured priVate sector sponsofS for a kickoff event that
feafured" Ibcar entertainers; created" a census mascof who.. appeared at schools.
matts; and elder care centers; a populartocaigroup created..and performed original
census rap song;-arn:tan all-star team servect-ascensus spokespersons. The City
of Orlando produced bumper stickers for city and county vehicles; placed messages
in utility bills; and enlisted professional basketball stars for promotional appearances.
Local shopping malls gave discounts for ready-to-mail census questionnaires.
.......,
~
U.S. Census Bureau, the OffICial StatistiC!!M
....""
,..
"'.'
~.
"".- .' ". .
--:.:"~:...",: :;-.:::: :>'::- .'~
:.",. -.
, The" censUs BUl'e'au' :;:~'.~:::.:,~::.
. - ,- ,:,,~'-_:"":"""":="~~""';~~-
IS. developing c,~'peci~j:~;':~c
. . ,"';~:'. - .; ,~';b,"~ c:.~. ~~.
matenals to help:~":~;,c:-,,<?;-
religious leaders: ..,'c. ...~
spread the word -' ,:--:_:C0-:~~',';,
that answering the~::?~~,"
census is important
for everyone. c .
~
.
D-3267 (11-98)
U.S. Department of Commerce
economIcs and Statistics Administration
BUREAU OFTHE CENSUS
35y37
Religious Leaders Lead
the Way
Religious leaders are influential spokespersons for
Census 2000 - because they care about their communities
and because their communities respect what they say.
Why Should Religious Leaders Care About
Census 2000?
· The census is how America knows what America needs. The
information gathered by Census 2000 will help you understand
your community better. Many communities use census
information to attract new business or plan for growth. In fact,
many religious groups use the census numbers to plan new
facilities and programs for their congregations. But if some
segments of the population don't participate as much as others,
those segments will be underrepresented.
· The information collected by the census is an important tool for
government decision-making. The Constitution of the United
States mandates a census every 10 years to determine how
many seats each state will have in the U.S. House of
Representatives. The census helps direct the distribution of
billions of dollars in state and federal funding to areas that need
them. These programs help children, the poor and the
unemployed, as well as the elderly, people without housing and
people with disabilities - people in your congregation and in
your community.
· The Census Bureau respects the confidentiality of people who
answer the census. By law, the Census Bureau cannot share the
answers it receives with others, including welfare agencies, the
Immigration and Naturalization Service, the Internal Revenue
Service, courts, police and the military. Anyone who breaks this
Jaw can receive up to five years in prison and $5,000 in fines.
The Jaw works - millions of questionnaires were processed
during the 1990s without any breach of trust.
How Can Religious Leaders Help Motivate
Participation in Census 2000?
.. Help us explain why taking part in the census is important for
everyone, by making announcements in your bulletins and
newsletters - and even your religious services. Brochures and
sample announcements will be available for your use.
· Increase awareness in your congregation and community, by
reminding your congregation about key census activities.
· Spread the word about Census 2000 jobs. Hiring from the
community is an important part of Census 2000's strategy for
success. Post information about jobs and tell applicants to call
1-888-325-7733 for more information.
An Equal Opportunity Employer
u.s. Census Bureau, the Official Statistics™
. . ~.'
Census
2000
Encourage
people in your
congregation
and community
to fill out their
census forms
and mail them
back as quickly
as possible.
For additional information
about Census 2000, visit
the Census Bureau's
Internet site at
http://www.census.gov
or call one of our
Regional Census Centers
acrossthecount~
Atlanta. 404-331-0573
Boston 617-424-4977
Charlotte 704-344-6624
Chicago 312-353-9759 .
Dallas 214-655-3060
Denver 303-231-5029
Detroit 248-967-9524
Kansas City 816-801-202~ .
Los Angeles 818-904-6522
New York City 212-620-7702
or 212-620-7703
~hi1adelphia. 215-597-8312
Seattle 206-553-5882
31 -r -ft/
· Encourage people in your congregation to volunteer for census activities, .~
including preparing job seekers to take census tests and staffing
Questionnaire Assistance Centers - places where people can get help
filling out the forms, To ensLlre that everyone is included in Census 2000,
the Census Bureau will make additional forms available in Spanish and
other languages.
· Provide space for Census 2000 activities. If you have space available, Jet the
Census Bureau use it to test applicants or train new recruits. We're also,
looking for space for Questionnaire Assistance Centers.
· Contact your city's or county's Census 2000 Complete Count Committee and
find out how you can become involved in local activities organized to promote
the census. Call the Regional Census Center listed below for more
information. If your area has not yet formed a Complete Cou~t Committee,
urge your highest elected official to do so!
:,
'....,.I
When Will Census 2000 Need Help From
Religious Leaders?
1998-1999
Help us spread the word that answering the census is
important and safe - and that job opportunities are
opening up.
Look for additional materials - developed especially
for you - that will help you plan your census activities .
over the next few months, including a brochure and
suggested announcements for your religious services,
newsletters and bulletins.
Encourage people in your congregation and community
to fill out their census forms and mail them back as
quickly as possible.
Encourage people to cooperate with the census
workers who will be visiting homes that did not mail
back their questionnaires.
."W'
January 2000 .
March-'-April 2000
May 2000
~
U.S. Census Bureau, the Official Statistics™