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Home My WebLink About4.05 GrantEnhncedGreenWstPubEdCITY CLERK File # EI&IZ121-0[a] AGENDA STATEMENT CITY COUNCIL MEETING DATE: (August 22,1995) SUBJECT: Authorization To Submit A Grant Application To The Alameda County Waste Management Authority - Enhanced Green Waste Public Education Program Report Prepared by: Paul S. Rankin, Assistant City Manager EXHIBITS ATTACHED: 1. Memorandum from Waste Management Authority Announcing 1995/96 Grant Process 2. Draft Grant Application prepared by City Staff with assistance from Livermore Dublin Disposal Resolution of Support r RECOMMENDATION: %�1 Adopt the Resolution of Support and authorize the City Staff to submit the Grant Application.. FINANCIAL STATEMENT: The proposed application requests that the Waste Management Authority fund 50 percent of an enhanced Public Education Program. The Authority annually makes funds available to agencies on a competitive basis. The Authority receives its funding for this program from fees levied on all waste placed at Alameda County landfills. The purpose of the fee is to support programs and planning related to AB 939. DESCRIPTION: The City of Dublin is a member agency of the Alameda County Waste Management Authority. This is an independent entity which deals with issues related to waste management programs, policies, and planning. In addition the Authority is actively involved with projects which mitigate the loss of landfill capacity in Alameda County due to the use of landfills by other jurisdictions. Attached as Exhibit 1 is a memorandum announcing a program of grants to member agencies. One of the specific categories is for projects related to the development of a Yard Waste Collection Education Program. ITEM NO. A4% 6 ... ~.. ... With assistance from Livermore Dublin Disposal, City Staff have prepared a Draft Grant Application (Exhibit 2). Staff is still working with the Company representatives to finalize the exact scope of work to ._ be undertaken. Therefore, there may be additional modifications prior to the final submittal, which is required by the Authority Deadline of August 31, 1995. The basic focus of the grant request is not anticipated to change. The Draft Grant proposes to have the Authority fund 50% of the program cost. The current agreement with Livermore Dublin Disposal anticipates that the City will be providing Measure D monies in the first year to underwrite a portion of the operating cost. This will be the funding source for the program costs which exceed the Authority grant. This is the first time the City of Dublin has individually submitted a grant application to the Waste Management Authority. The City has participated in programs and projects funded by the Authority on a County.wide basis. The proposed program involves the development and implementation of a comprehensive multi-media public education program. Residents will be experiencing a great deal of change in the way in which they dispose of materials previously thought of as garbage. In the case of a Green Waste Program it is very important that the participants place only suitable materials in the green waste containers. Contamination from household garbage and other materials will severely impact the ability to utilize the final product. Therefore, the Authority is interested in efforts to develop programs which provide customer education. Staff has prepared a Draft Resolution of Support (Exhibit 3) for adoption by the City Council. It is recommended that the City Council adopt the Resolution and authorize Staff to submit a Grant Application substantially in the form presented with this report. . '. - . . . -7-,0 alameda county WASTE M-\..'-;.-\GEMENT AUTHORITY & SOURCE REDUCTION Al'4D RECYCLING BOARD DATE: May 19, 1995 TO: City Managers, Sanitary District Managers, County Administrator, Authority Board Members and Authority T AC Members Karen Smith, Executive Director ~L . Notice of Fiscal Year 95/96 Grants to Member Agencies FROM: SUBJECT: Each year the Waste Management Authority provides a limited amount of grant funding on a competitive basis to member agencies that submit funding requests. Two overall types of grant funding, described below, will be available to member agencies in FY 95/96: . Grants to Member Agencies · Grants for Composting and Materials Recovery Facilities .-. GRANTS TO :MEMBER AGENCIES Grant funding requests from member agencies will be accepted for review by the Authority Programs Committee between June 1 and August 31, 1995. Grant funding requests for FY 95/96 are solicited from Member Agencies in three categories: 1. Member Agency Plant Debris and Yard Waste Education ' Programs that will enhance plant debris and yard waste program quality control, maximize the use of the Authority's Integrated WasNL Management Facility, and increase waste prevention by promoting the Home Composting Program; 2. Local Recycled Product Procurement Projects that will complement Authority and Recycling Board efforts to build markets for recycled content products in Alameda County; and 3. Discretionary funding requests that are particularly innovative or visionary efforts that result in solid waste diversion, reduction or prevention and will be of some general value to member agencies of the Authority. . While preference will be given to funding requests that address priority program areas 1. and 2. outlined above, the Authority Programs Committee retains the ability to provide grant funding on a discretionary basis to allow for particularly innovative or visionary CC)(. H.I:ih1-T 1- dala\pro~~'fS?t.~gi~~llite 200. San Leandro, C-\ 9-t)//. (510) 614-1699. F.-\..X (510) 614---1698 ~ . . efforts that result in solid waste diversion, reduction or prevention. The Authority has adopted guidelines for the award of these grant funds (See Attachment 1). . . GRANTS FOR COMPO STING AND MATERIALS RECOVERY FACILITIES From 1991 to mid-1993, the Authority worked with member agency representatives to identifY regional needs for new or expanded materials recovery and compo sting facilities in order to implement jurisdictional state-mandated waste reduction and recycling plans. In August, 1993, the Authority shifted its focus from a centralized process to the member agencies, individually and in groups. Agencies have been provided with legal analyses and a range of facility options, and now it is up to the agencies to select a project or path and determine what must be done to move toward their respective goals. Assistance is targeted to helping member agencies develop, or participate in, a materials recovery or compo sting project that will result in new significant levels of diversion from landfill in Alameda County. Funding that would assist or enable a jurisdiction to participate in the Authority's sludge and yard debris compo sting facility under development in the Altamont Pass would potentially qualifY under this grant program. Another example might involve assistance to a group of cities interested in participating in a materials recovery facility under consideration at the Davis Street Transfer Station, who might need consultant assistance to negotiate terms of participation and to feview financial and operational projections for . accuracy, equity and efficiency. Past grants from this fund have included assistance to south county cities fOf the design of transfer station/materials recovery facilities that might data\prog\rrlrk\gmt\mgr9 596.doc . . . . . be needed when their local landfill closes, and grants to cities for the development of drop- off and transfer facilities for recyclables and/or yard and tree trimmings. The Authority has adopted the attached guidelines for the award of these grant funds (See Attachment 3). :~iiijl~lI_tl .. ',: ".'..' .~.?::,;:;.:;:.:":::::::'::::' ::::.:.:.::::.:::. ,.', ',::::::~;::;;:;;:=:::":::::~::::,:::.:...:~",:, .;'::: :.,":::::;::::;:;:::,:::;=:.:.;.:,;-:.:.:.;.: :.:-.-:.:;.:;;::;:;:::;,:":::=:::.:.: ;. ...... . ... . -.... .,.., ....;.::. .. ::.-:.:.....:: .;: .-: :: . : :.:.:.:..~::;.:.:.:. -."," li'li~a_~ data\prog\rr\rk\gmtlmgr9 596.doc Attaclunent 1 ALAl\AEDA COUNTY WASTE MANAGEMENT AUTHORITY PROGRAMS COMMITTEE FUNDING GUIDELINES . (1) Waste Reduction Potential: Proposals should contribute to or result in potentially significant waste reduction. Wherever practicable proposals will show the cost per ton of waste diverted from landfill. (2) Innovation: Innovative programs which deal with problem materials, new issues or new technology which are or will be relevant to other member agencies are strongly encouraged. (3) Public Education Potential: Proposals which will result in favorable long term change in public awareness, attitudes and behaviors with regard to waste reduction are strongly encouraged. (4) Matchins;!; Funds: Other sources of funding such as Measure D and franchise fees are available to the agencies, and the provision of matching funds is indicative of local agency commitment to the proposal. Matching funding is preferred for member agency projects. . (5) Cooperative Proiects: Proposals which involve more than one member agency or other public agencies within Alameda County are encouraged and are considered of greater benefit to the County as a whole. (6) Countywide Benefit: The product or result of an Authority funded program should be of benefit to all the member agencies, either by sharing information, serving as a model for future similar work or by attacking a common problem. (7) Non-Recurrent Expense: Funding requests should be a "one time only" nature whenever possible, although a pilot program may lead to a permanent program funded by the agency. (8) Program Priorities: Program priorities as may be established from time to time by the Programs Committee or the Board may be used as additional evaluation criteria. :data/supportlfndgldli.doc . (1ala'Pru~I.\II\olWII'~II5''''J''U,,,,'I'''. <"JOt) S':tn Le'U1(lro l..--\~,H,')/I. \::>IIJ} IJI-rlU",,' ..~. ,u__, _ I II ua\"lS .::>trec[. ::lllltc _ .., . . . . . . AttachDlent 2 ALAMEDA COUNTY WASTE MANAGEMENT AUTHORITY FUNDING REQUEST SUMMARY Requests for assistance will be considered by the Programs Committee as they are received. Projects that the Committee recommends for assistance will be considered by the Authority Board. The Committee may recommend full or partial funding of any request. Please complete this fonn and submit it accompanied by: 1) a more detailed description of the scope of your project; 2) a project budget; 3) a project timeline; and 4) any letters of support. DATE: AUGUST 22, 1995 AGENCY/ORGANIZATION SUBMITTING REQUEST: CITY OF DUBLIN 100 CIVIC PLAZA (P.O. BOX 2340) ADDRESS: DUBLIN, CALIFORNIA CONTACT PERSON: PHONE # : PAUL S. RANKIN, ASSISTANT CITY MANAGER 833-6640 NAlVIE OF PROJECT: ENHANCED GREEN WASTE PUBLIC Ennr.A'T'TnN PRn/':RAM TOTAL Al\tIOUNT REQUESTED: $12,500.00 . PROJECT SUl\tThIARY (2-3 SENTENCES): DEVELOPMENT AND IMPLEMENTATION OF COMPREHENSIVE MULTI-MEDIA PIJRT.Tr. F.DTrr.A'T'TnN PRnr-RAM ASSOCIATED WTTH THF. COLLECTION OF RESIDENTIAl. GRF.F.N WA~'T'F. MATERIALS. THE PROGRAM WTT.T, r.OMMTTNTC:ATE CHANGES EXPERIENCED BY RESIDENTS AS. WF.T.T, A~ 'T'HF. TMPORTANCE OF ELIMINATING CONTAMINANTS IN THE COLLECTION PROCESS. . lVIA TCHING FUNDS: TOTAL PROJECT BUDGET: $ 25,000.00 % OF TOTAL BUDGET REQUESTED FROM WMA? 'i0 % SOURCES OF OTHER DIRECT FUNDING? MEASURE D "VHAT ARE SOURCES OF INDIRECT (IN-KIND) FUNDING?~'T'A'J;''J;' 'T'TMP' COORDINATIONI ADMINISTRATION. ESTIMATE: $2,500 FUNDING DURATION: WHAT IS THE TERM OF THE PROJECT? ONE YEAR IS THIS A ONE.TIME REQUEST, OR IS IT POSSmLE THAT FUTURE FUNDING WU,L BE REQUESTED? ONE TIME REQnF.~'T' IF PROJECT IS ONGOING, HOW "VILL FUTURE EXPENSES BE l\'IET? NOT APPLICABLE - CONTINUING EDUCATTONA T. F.FFnR'T'~ TJTT T RP' FUNnED BY RATES. F:\DATA\PROGS\RR\TP\FNDREQEV.DOC t')(k~b ~-t ~ Attachment 1 . ALAMEDA COUNTY WASTE MANAGEMENT AUTIIORITY PROGRAMS COM1vfiTTEE FUNDING GUIDELINES (1) Waste Reduction Potential: Proposals should contribute to or result in potentially significant waste reduction. Whefever practicable proposals will show the cost per ton of waste diverted from landfill. (2) Innovation: Innovative programs which deal with problem materials, new issues or new technology which are Of will be relevant to other member agencies are strongly encouraged. (3) Public Education Potential: Proposals which will result in favofable long term change in public awareness, attitudes and behaviors with regard to waste reduction are strongly encouraged. (4) Matchina: Funds: Other sources of funding such as Measure D and franchise fees are available to the agencies, and the provision of matching funds is indicative of local agency commitment to the pfOpOSal. Matching funding is preferred for membef agency projects. . '. - .,- - (5) Cooperative Proiects: Proposals which involve more than one member agency or other public agencies within Alameda County are encouraged and are considefed of greater benefit to the County as a whole. (6) Countywide Benefit: The product or result ofan Authority funded pfogram should be of benefit to all the member agencies, either by sharing information, serving as a model for future similar wOfk or by attacking a common problem. (7) Non-Recurrent Expense: Funding requests should be a "one time only" nature whenevef possible, although a pilot program may lead to a permanent program funded by the agency. (8) Program Priorities: Program priorities as may be established from time to time by the Programs ~ommittee or the Board may be used as additional evaluation criteria. . :datalsupportlfhdgJdli.doc " 4. ,. . CITY OF DUBLIN GRANT PROPOSAL ENHANCED PLANT DEBRIS & YARD WASTE PUBLIC EDUCATION PROGRAM (Submitted With Assistance From Livermore Dublin Disposal, A Division of Waste Management Alameda County) August 22, 1995 PROJECT SCOPE The City of Dublin in partnership with Livermore Dublin Disposal has recognized that Green Waste represents a significant portion of the Residential Waste stream. In response, the Company will initiate a weekly green waste recycling program on January 8, 1996. The service will utilize 64 gallon carts serviced by an automated truck on a weekly basis. The material will be mulched and used as a soil additive. The specific scope of this grant application is to develop an enhanced multi.media public education program. Factors Which Make Public Education Important The changes which AB 939 has introduced to solid waste programs across California, represent a tremendous opportunity to preserve existing landfill resources through a variety of diversion programs. Although there are legal requirements to implement programs and they may also provide long term benefits the general public may currently have different perceptions. Customers are no longer expected to dump all waste in a single container and wait for it to be hauled away. There are major changes in the way the customer must deal with items they once thought of as "trash". The challenge of developing a public education program is to make certain that: (1) all customers are aware of new recycling programs; 181..2) customers are aware of the reasons for the changes in services provided; and (3) customers are " ~iliar with new technology used to provide the service. A focal point of the education effort will be to reduce the amount of contaminants in the green waste materials collected. Livermore Dublin Disposal recognizes that contamination of the yard waste feedstock, diminishes the ability to effectively use the fmal product. For many urban residents the idea that green waste could be transformed into a useful product may be new information. In actuality this recycling program is an excellent representation of "closed Loop" recycling. Glass, paper, or metal recycling, typically require an industrial process to remanufacture the collected recyclables into finished . products. Often this process is undertaken a great distance from Alameda County, in fact some processing actually takes place in foreign countries. However, the processing of organic waste is utilized in some of the same agricultural areas which provide this region with an abundance of fresh produce and other crops. Finished products can also be used on local landscaping projects. It is important to successfully communicate what is happening with the materials collected and how they are used. Hopefully, a complete understanding of the process will stress the importance placing only materials free of contamination in the new green waste collection bins. The City and the Company also face the challenge of explaining new technology which is an integral component of this collection program. Until recently it was envisioned that as new Recycling Programs were implemented that additional collection vehicles would need to pass each household. The program which will be implemented in Dublin will utilize a "One - Pass Vehicle". The body of the automated ~ck is separated and both household garbage and green waste will be collected with the same vehicle. ~is eliminates the need for a separate green waste vehicle traveling all residential streets on a weekly ~. ... ~ basis. It will be important to communicate to residents how these trucks operate, in order to eliminate any concerns that all of the materials collected are being placed in the landfill. The technology is both an efficient method of collection as well as a good example of efforts to respond to environmental concerns caused by increases in neighborhood traffic. . Public Education Prowam Components An effective Public Education Program must utilize a variety of forums and it must provide for repetition of important messages. Although the amount of time devoted to the initiation of a new program is extensive, elements must also be included to reinforce the use of the program. In addition, opportunities must exist to explain positive as well as corrective procedures once the program is operating. Professionally produced information which is easy for residents to understand will be key to obtaining active participation in the Green Waste Program. The Education Program is designed to utilize a multi- media format. Printed materials will be one component of the program. These will include but not be limited to: News Releasesl Media Kits; Advertisements; Direct Mail Brochures; and Billing Inserts. The Public Education Program will utilize a coordinated approach to the announcement of new services. A graphic design theme with consistent messages will be used on all printed material. The City will also be introducing enhancements in addition to the Green Waste Program. Care will be given to integrate existing recycling messages so that residents are not confused by what may appear to be an unrelated new program. Printed materials will utilize recycled paper stock with a soy based ink. This is supportive of County efforts to develop markets for recycled products. Where considered appropriate materials will identify the financial assistance provided by Alameda County Waste Management Authority. . A key component of the program will be a professionally produced video program. In addition to distribution on the Cable Television Public Access Channel, copies will be available for community presentations and at the local library. As previously indicated the new service requires customers to "change" practices which they consider very familiar and comfortable. Often a picture can best describe and communicate the message much more clearly to a wide audience. In addition to the initial education efforts two opportunities will exist as a follow-up, which will provide helpful hints on Green Waste service and the importance of avoiding contaminants. After the first year of service the program will provide residents with written information related to the quantity of material diverted from the landfill. Proiect Budget - . The total estimated cost of the Enhanced Public Education Program as described is $25,000. The following is a Preliminary Budget for major components associated with the project. The City would request authorization to modify the fmal allocation of funds as long as the total amount of grant funds is not exceeded. Graphic Design & Printing Postage Video Production TOTAL $13,000 2,000 10.000 $ 25,000 . . " I'r . The City has requested a one-time grant equal to 50% of the program cost. The remaining cost will be paid for by City of Dublin Measure D funds. .prQject Timeline As indicated the project will involve production of several different communications over a period of time. September 1995 October 1995 November 1995 December 1995 January 1996 .pri11996 July 1996 January 1997 Begin working with video production ftrm on the format/content of video presentation. Develop written material related to Green Waste service notes. Make community presentations regarding new Green Waste program and its importance. Distribute via direct mail information related to the Green Waste program. Have video shown on local cable television. Organize public displays related to the new services. Distribute written brochure with Green Waste carts. Include printed reply cards with customer billing. Begin Green Waste Collection Program Week of January 8th. Provide \Vritten follow-up material regarding Green Waste tips. Provide written follow-up material regarding Green Waste tips and include specific information to address any problems encountered. (Le. contamination) Provide updated written materials for customers including infonnation about the total amount diverted from the landfill. Evidence of Sttpport Attached is a Resolution adopted by the Dublin City Council in support of this Grant Application. The proposal represents a public / private effort to collectively implement a new Green Waste program. The lessons learned will be made available in a written analysis at the conclusion of the one year period of service. As more entities embark on the implementation of Green Waste programs it will be important to understand effective means of communicating the changes which customers will experience as greater emphasis is placed upon alternatives to traditional landfill disposal. Of particular importance is the ability to reduce contamination of the green waste materials collected. This factor can severely jeopardize the successful end use of the final product. A fully integrated public education program will improve the success of the proposed program. . ... RESOLUTION NO. - 95 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN . ********* SUPPORTING THE SUBMITTAL OF A GRANT APPLICATION FOR A GREEN WASTE PUBLIC EDUCATION PROGRAM TO BE CONDUCTED IN THE CITY OF DUBLIN IN CONJUNCTION WITH NEW GREEN WASTE SERVICES TO BE PROVIDED BY LIVERMORE DUBLIN DISPOSAL, A DIVISION OF WASTE MANAGEMENT OF ALAMEDA COUNTY WHEREAS, The Waste Management Authority of Alameda County has announced a program to provide grants to member agencies in 1995196; and WHEREAS, A priority activity established by the Authority is the development of Yard Waste Education Programs; and WHEREAS, The City of Dublin with assistance from Livermore Dublin Disposal has developed plans for a comprehensive public education program which addresses several of the Authority Program Committee Funding Guidelines; and -'. . WHEREAS, The proposed program will utilize various forms of communication to explain the benefits of yard waste recycling as well as the importance of keeping the material free of contamination. . NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin authorizes the submittal by City Staff and Livermore Dublin Disposal to fund one-half of a Green Waste Public Education Program. PASSED, APPROVED AND ADOPTED this 22 nd day of August, 1995. AYES: NOES: ABSENT: ABSTAIN: Mayor ATTEST: City Clerk . EXHIBIT 3