HomeMy WebLinkAbout8.2 Summer Concert Eval 1998
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CITY CLERK
File # D~I5l[Q]-~fOl
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: January 19, 1999
SUBJECT:
1998 Summer Concert Series Evaluation
. Report by Diane Lowart, Parks & Community Services Director and
Paul McCreary., Recreation Coordinator
ATTACHMENTS:
None
RECOMMENDATION: ~ Receive report and provide direction for 1999 Concert Series
FINANCIAL STATEMENT:
Funds are available for one additional concert in Fiscal Year
1998-99
DESCRIPTION: The 1998 Summer Concert Series featured three outdoor concerts in
the Dublin Civic Center Plaza. Concerts were held on the 3rd Friday of June, July and August, from 6:30
p.m. to 8:30 p.m. Each concert featured a different type of music and food was sold by several non-profit
organizations. A comprehensive marketing plan was implemented to advertise the concert series in the
community. The Tri-Valley Herald served as a media sponsor for the event and, as such, provided four
advertisements before each concert and a new street banner for San Ramon Road. ill addition to the
. newspaper advertising, full color posters were hung in local businesses and flyers were distributed to all
the elementary schools in Dublin and at all City facilities. Press releases were sent to the local media prior
to each concert and Staff made an appearance on "Everything Local" on Channel 30.
A summary of each concert follows:
Date
June 19
Band/Musical 5t Ie
The Fundamentals
Rhythm and Blues from the 60's & 70's
Atomic Cocktail
Swing
Attendance Food Sales
225 Dublin Youth Football
... Tri- Ti & Chicken Sandwiches
450 Dublin Youth Football
... Tri- Tip & Chicken Sandwiches
Women's Club of Dublin
... Bottled Water
DHS Cross Country Team
... Baked Goods
375 Dublin Youth Football
... Tri- Tip & Chicken Sandwiches
Sr. Center Foundation
... Pizza
Women's Club of Dublin
... Bottled Water
DHS Cross Country Team
... Baked Goods
July 17
August 21
Hurricane Blues Band
Blues
TOTAL ATTENDANCE 1,050
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COPIES TO:
Parks & Community Services Commission
Gconcerts\cc119finaIreport 1998.doc
ITEM NO.-84
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The 1998 concert series also featured one concert geared specifically for teens. This concert was held in
late May and attracted 300 area teens. Additional teen concerts are being contemplated by the Youth
Advisory Committee. Details regarding these concerts will be brought before the Council under separate
cover.
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At the November 16, 1998 meeting of the Parks and Community Services Commission, the Commission
provided the following input for the 1999 Concert Series.
CONCERT DAYS, DATES AND TIME
The Commissioners expressed the desire to continue holding the concerts on Friday evenings at the Civic
Center location. They felt that changing the day of the concerts after the. second season could be
detrimental to attendance. However, the Commission suggested starting the concerts later so that
commuters would be able to make it home in time for the concerts. The Commissioners also noted that it
seemed like the concerts would end just as everyone was starting to dance. The Commission
recommended holding the concerts on Friday evenings from 7:00 p.m. to 9:00 p.m.
As shown on the previous page, the June concert had the lowest attendance. This could be attributable to
the cooler temperatures in June. The Commission suggested adding two more concerts to the 1999 series
and recommended having the first concert on the 4th Friday of June followed by two concerts each for the
months of July and August, on the 2nd and 4th Friday of the month. Although they contemplated extending
the season into early September, they were concerned that the concerts would conflict with high school
football games typically held on Friday evenings.
The Commission also discussed the feasibility of having weekly concerts at the Civic Center. While
weekly concerts was the long-term vision of the Commission, they felt that it would be more prudent to .
gradually expand the number of concerts each summer in order to judge the communities response to
outdoor concerts. The Commission also expressed interest in combining the summer concerts with the
farmers market if the farmers market continues to be held on Friday evenings. Although the farmers
market is not within the purview of the Commission, they felt that the idea was worth consideration.
ENTERTAINMENT
When selecting entertainment, Staff tried to provide a wide variety of musical styles that would appeal to
all ages. The Commission recommended selecting bands that perform songs that people know and to
which they can dance. The Commission also requested adding either big band or classical music to the
series. Other suggestions included disco and 50's beach party music.
PUBLICITY
The Tri-Valley Herald's sponsorship of the concerts provided the City with four advertisements prior to
each concert. Media sponsorship is vital to the successful promotion of the concerts. Therefore Staff will
be pursuing a similar sponsorship for the 1999 series. As part of the Fiscal Year 1998-99 Budget, funds
were included to purchase banners for the light poles downtown that would provide additional exposure
for the City's concert series. These banners will be purchased this spring and will be the same size as the
seasonal banners already used downtown. The pole banners can be modified from year to year to reflect
date changes if necessary.
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CONCLUSION
In summary, Staff would concur with the recommendations of the Parks and Community Services
Commission and would request City Council consideration of the following:
1) Expand concert series from three concerts to five concerts (4th Friday in June; 2nd and 4th Fridays
in July and August)
2) Change the time of the concerts from 6:30 - 8:30 p.m. to 7:00 - 9:00 p.m.
The City Council's input on any other aspects of the concerts would also be appropriate at this time.
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