HomeMy WebLinkAbout8.3 PrideWk & Accept Gift
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CITY CLERK
File # D[2](5J[Q]-[8][QJ
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: (February 2,1999)
SUBJECT:
City Participation in Dublin Pride Week and Acceptance of Gifts to the
City (Report Prepared by: Sue Barnes)
A TT ACHMENTS:
1) Letter dated January 25,1999, from Tim Hunt, Tri-Valley Herald,
outlining co-sponsorship agreement.
2) Letter dated January 25, 1999, from Annette Borges, Livennore-
Dublin Disposal, outlining co-sponsorship agreement.
RECOMMENDATION:
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1) Approve participation with a City contribution not to exceed $4000
2) Accept gifts from Livermore-Dublin Disposal and the Tri-Valley
Herald, and direct staff to prepare formal acknowledgement.
FI~ANCIAL STATEMENT:
$4000 was included in the Fiscal Year 1998-99 budget. In addition,
Livermore-Dublin Disposal will contribute $3025, and the Tri- Valley
Herald will contribute a variety of advertising and promotional services.
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DESCRIPTION:
Dublin Pride Week is an annual event, which seeks to promote a positive image for the City of Dublin.
The goal is to seek ways in which individuals or groups can act to improve the community. The motto of
the event is "Dublin Pride, City-Wide."
This year, Dublin Pride Week is scheduled to begin on Sunday, March 14th, and will conclude on
Saturday, March 20th. March 15th marks the beginning of Livermore-Dublin Disposal's first special
clean-up for the year (two others will be held in June and September). During the clean-up, Dublin
households can dispose of up to three cubic yards of refuse at no additional charge. Residents will be
encouraged to clean up their own properties as part of the Dublin Pride Week activities.
A committee comprised of City staff, two City Council members, a school district representative and a
Livermore-Dublin Disposal representative has met twice and has developed a plan to implement the
following goals:
1. Continue to Expand Community Awareness of Dublin Pride Week:
· Promotional posters will be distributed to area businesses by police department (designed and
printed by Tri-Valley Herald).
· Press releases will be sent to area newspapers, and PSA' s to radio stations.
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COPIES TO:
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ITEM NO. -6. .,
. Newspaper ads announcing the event will run in the Tri-Valley Herald (donated).
· Announcements will appear in school.newsletters and on reader boards.
· Announcements will appear on Channel 30.
· Magnet picture frames printed with the Dublin Pride Week logo, as well as a calendar of City of
Dublin events will be distributed at the St. Patrick's Day Festival.
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2. Involve City School Children in Dublin Pride Activities:
. Distribute "Dublin Pride" promotional items to each child that attends school in Dublin.
. Sponsor poster contest for grades K-12, and writing contest for grades 4-l2, with prizes.
· All participants will receive a certificate of appreciation;
· Winners at each grade level will receive monetary prizes (donated directly by Livermore-
Dublin Disposal);
· Winning entries of poster and writing contests will be displayed at Civic Center;
. Top poster and writing contest winners will be invited to ride in the parade;
. Contest winners will be printed in the Tri-Valley Herald (donated).
3. Encourage Community Improvement Projects:
. Individuals, classes, groups, and business will be encouraged to "Make a Difference in Dublin" by
donating their time to community-improvement projects.
· As a new event this year, the committee will be organizing a creek clean-up and soliciting help
from service organizations.
· The Tri-Valley Herald will join with the City to present an award to an outstanding project.
. Participants will be acknowledged at a City Council meeting.
Budget:
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Contributions:
City
LDD
$4000
$3025*
Expenses:
Promotional Items
Poster
Prizes
Magnets
Miscellaneous
$5000
$350
$875
$400
$400
$7025
$7025
*LDD will contribute $2150 to the City, and $875 directly to the contest winners
Recommendation:
Staff recommends that the City Council approve City participation and authorize City expenditures to
promote Dublin Pride Week, not to exceed $4000. Staff also recommends that the Council accept the gift
from Livermore-Dublin Disposal, the in-kind donations from the Tri-valley Herald, and direct staff to
formally acknowledge the generous donations.
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JAN. 25. 1999 6:46PM
NO. 402 '--P. 2/2- ""
PLEASANTOI'VC IRCULAT I Ot'l
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Ail the news from the Bay to the Valley
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Jan. 25, 1998.
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Tim Hunt, Assotiate :rublisber
Tri-Vtdlcy Bendd
4770 WIDow Rd.
P1~ CA~.s88
(510) 416-4201
(510) 416-4721 (fox)
Sue Bames. management assistant
City of Dublin
100 Civic- Plaza
Dublin, CA 94568
Dem- Sue:
The Tn-Valley Herald iscf)leasea.te-ag>>sp.EH!OOf--the Dublin-Pride Week-eelebFa:aoo.. This
contract will specifY what we'll do and what we'd like in return.
The- 'I'rHla:l:ley Herald will;
* Pubftsh both the "Winning essay(e:) and ~H-a.-haase ad ifJ-tRe papeF. w:a will
devote half-page to this promotion.
>/< Design a poste; feI: the ~eateSE; ~1:h& wiMer from-the- J-998..eemest as
a base, We will print 200 fuU-color posters.
'II Design- and pu~& ~het.1se aQs.-promoting the event aa4-eneOOFaging
~tion.
* Jein.with the city-te-prese.at--an-aWftffi; sBe1:1l4--the ~ee desife, to
outstanding clean-up projects.
VM.BE: $7,500
In retu~ the committee will:
* Designate the HeFakl-as--the"Pfeseatiag..~-and the ex.elusi-ve pflm--B?edia
sponsor of Dublin Pride Week.
* Fly five Hera1a..~sWta&le leeations. lieFaM-1ege.will-ee ~tIy
di5played on Dublin Pride Week banner fio'WD ovet San Ramon Valley Boulevard:
* Inelude Herald ~6fl-Dublin PHde Week- pamde entry.
* Give Herald the greatest share of any print advertising budget.
* Iael~ Herald-le66 E;)fi fmy preffiotienal-Hep1(s).
'" Give Herald first right of refusal for 2000 celebration.
* Coomoute $3-54-~pFiating-M:~er.
Please this copy and fax it back to me and keep the other for your files. We look forward
tf;agreaHlearupweelc. a J. ~
Dat&:~ ~ __--_Date://2&-~y
SUe Barnes, City ofDub11n Tim Hunt; Tri- alley Keratd'
ATTACHMENT 1
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WASTE MANAGEMENT
MEMORANDUM
Date; 1/25/99
To: Sue Barnes, City of Dublin
From: Annette Borges
RE: Dublin Pride Celebration
Livermore Dublin Disposal is pleased to participate in the Dublin Pride Celebration.
We are committing $2.150.00 towards the environmental awareness program. In addition we have
committed $875.00 for the awards program for Dublin Pride Poster & Essay Contest. This mone~.
will purchase gift certificates from Target to be presented to students from the Dublin School
system.
Sheila Fagliano, Recycling Manager for Livermore Dublin Disposal, is on the Dublin Pride
Conunittee and will be in charge of awarding each child who participates with a "Certificate of
Merit for Participating" in the Dublin Pride Poster & Essay Contest. Last year Livermore Dublin
Disposal presented 300 students with a certificate. All of the paper, presentation folders and
certificates were provided by Livermore Dublin Disposal and we will again provide those
materials.
Livermore Dublin Disposal will also provide a Handy Hauler to a nonprofit organization that will
sponsor a specific project to help clean up the Dublin Community and is approved by the City of
Dublin.
The winners of the Dublin Poster & Essay Contest will ride in our restored antique garbage truck.
We provided this truck last year and look forward to showing off this vehicle again.
Mrs. Fagliano, Sue Barnes, and the City Staff have been working together to provide tht: bt:st
Dublin Pride Celebration possible and we thank you for letting us be a part of the Dublin
Community.
AB99002dub.sms
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ATTACHMENT 2