HomeMy WebLinkAbout8.4 RptBusinessCommsn&LclEconDev
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CITY OF DUBLIN
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AGENDA STATEMENT
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Report on Business Commission/Local Economic
Development Program Options
(Prepared by: Richard C. Ambrose, City Manager)
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SUBJECT:
EXHIBITS ATTACHED: Exhibit 1 :
it Exhibit 2:
Exhibit 3:
Exhibit 4:
Exhibit 5:
Exhibit 6:
Exhibit 7:
~Local Economic Development Program
Survey
~ Excerpt from League of California Cities
Guide to Economic Development
~ Minutes of March 8~ 1993 City Council
meeting ----
~ Letter from Mayor to Chamber of Commerce
dated March 19, 1993
~ Minutes of Jury 26, 1993 City Council
~ meeting ---
~ Minutes of August 9, 1993 City Council
meeting ~ ~
~ Memo to City Council from Vice Mayor
Burton dated August 9, 1993
..........
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RECOMMENDATION:" See Below.
FINANCIAL STATEMENT:
To Be determined.
DESCRIPTION: At the City Council meetings of July 26 and August 9,
1993, the City Council discussed the desirability of Staff preparing a
report on concepts including a Business Commission or other various
structures to look at business issues and economic development.
Staff has prepared a report which proposes a work plan to get the City
started on a local economic development program and has completed a survey
of a number of agencies which evaluates the various groups and structures
who are involved in each community's economic development effort. Prior to
discussing these items further, it may be helpful to review what
constitutes economic development and what has been accomplished to date in
the area of economic development.
WHAT IS ECONOMIC DEVELOPMENT?
The structure of local government financing in California provides
financial incenti ves to those communi ties which have a diverse economic
base. The diversity provides income to the local government which allows
for the establishment of programs and services to the community. Given the
complexity of economic issues, it is becoming more important for
communities to evaluate their local economy. As expressed in the League of
California Cities' Economic Development Handbook: "specific actions must be
taken to stimulate business activity, to improve employment opportunities
for local residents, and to encourage private investment in a community's
economy. In doing these things, the City also expands its tax base,
allowing more funds for better public services, and a better overall
quality of life." This identifies the importance of considering a
proacti ve approach to' economic development wi thin a local community.
Relying solely on market driven forces may result in a deterioration of all
aspects of the community. For example, if a significant loss of the City
ITEM NO.
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COPIES TO:
tflO - 50
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. Expansion of 'job.., and business opportun i ties wi thin the community.
. Retention of existing business base.
. Adequate revenue generation of sustain desired levels of community
sFrvices.
CITY'S ECONOMIC DEVELOPMENT ACCOMPLISHMENTS TO DATE
1 . Completion of Transportation Master plans for all commercial
arterials.
2. Completion of numerous roadway improvements on major materials to
improve access to businesses.
3. Worked with CalTrans to include direct access from 1-680 to central
commercial district in plans for 1-580/1-680 interchange improvement.
4. Completed major public beautification projects on major arterials.
5. Completed Management Audit of Planning Process to streamline permit
processing.
6. Completed Downtown Specific Plan.
7. Worked with Dublin Chamber of Commerce to complete Community Profile
(Marketing) Brochure.
8. Completed the extension of Dublin Boulevard.
9. Purchased and installed Downtown Seasonal Promotional Banners.
10. Worked with Business Community and Chamber of Commerce on development
and implementation of Shamrock Potato Festival and Annual st.
Patrick's Day Celebration.
11. Established Business Task Force to review programs yet to be
implemented in Downtown Specific Plan resulting in a request from the
City to the Chamber of Commerce to take the lead in retail promotion.
12. Working with the Chamber of Commerce and Business Community on
revisions to Sign Ordinance and Outdoor Sales.
13. Participation on Alameda County Economic Development Advisory Council
Programs.
14. Completion of Eastern Dublin General plan Amendment and Specific Plan.
15. Development of Citywide Customer Service Program.
16. Establishment of regular meetings with Chamber of Commerce Staff and
City Staff.
ECONOMIC DEVELOPMENT WORK PROGRAM
Prior to establishing an advisory group to assist the City in its economic
development efforts, the City Council should identify the overall
objectives of the City's Economic Development effort.
Staff would suggest that the mission of the City is twofold 1) to provide
those basic services for which the City is responsible; and 2) to maintain
a quality of life for residents to live and businesses to thrive.
Irrespective of what group structure (see below), the City Council selects,
Staff would recommend that the group be responsible for accomplishing the
following tasks.
1. If the Council establishes a permanent advisory board, direct Staff to
draft bylaws for Council consideration.
2. Undertake a community appraisal which establishes a factual picture of
the City's economic development strengths and weaknesses.
.
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5. Identify ways to measure' the results of plan implementation.
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6. Prepare a report to the City 'Council with the advisory groups
recommendations including the above elements within six months of the
appointment of the advisory group members.
Upon :r;eceipt of the advisory group's report, the Council could then take
further action to implement the economic development plan and accompanying
programs.
As a result of this year's reduction in administrative and planning staff,
there are very limited staff resources to support this effort. As a result
of these reductions, it is proposed that the City Manager work directly
wi th the advisory group and solicit the assistance of the Alameda County
Economic Development Director, who has already indicated a willingness to
assist in the effort. If further resources are necessary during the start-
up phase, Staff will advise the Council accordingly.
In preparing this report, Staff has discussed starting a local economic
development program with the Executive Director of the California
Association for Local Economic Development (CALED) , the Alameda County
Economic Development Director and representati ve from other cities and
Chambers of Commerce including the Executive Director of the Dublin Chamber
of Commerce. As indicated in the attached survey (Exhibit 1), communities
approach the business of economic development differently. The Staff
surveyed local economic development efforts of adjacent cities as well as
cities recommended by the Executive Director of CALED. Of those agencies
surveyed, the following organizational structures were being utilized.
1. Economic Advisory Board/Task Force
a. Temporary/Permanent
Staff found that this organization was either temporary or
permanent. For example, in San Ramon the Economic Development
Task Force was given specific objectives by the Council and a 6
month time frame to report back to the City Council. In Benicia,
the City has a permanent Economic Development Advisory Board that
reports to the City Council on Economic Development issues.
However, Benicia, as well as several other cities, initially had
a Economic Development Task Force (temporary) which made
recommendations that resulted in the formation of the Board.
b.
Size and Composition
Of those cities surveyed,
varied in size from 9
(Pleasanton) .
economic development boards/task forces
members ( San Ramon) to 21 members
The composi tion varied considerably. Some had formal
representation from the Chamber (i.e. Pleasanton) other agencies
did not (i.e. Benicia). Some included citizens at large (i.e.
San Ramon & Benicia), other did not (i.e. Pleasanton). Some
agencies involved a broad segment of the business community,
including banking,' real estate, utility, retail, service,
industrial businesses, other had more limited representation.
Some agencies included City Council and Staff on the Board, some
did not.
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~^~:?(,:t;;.~:.t" ":;\, ';:';f;~(\:<l.\~il;t;.';i~a.:~d,'.l,!J1as:k;'Eo:r.ce;':appo:lntmen.~s; p,;\w~:Ije'rill:ade~j~:~\t~b:J!~:;r;,::l:r,~$J>Jk~~;"YF;;;:Qy." t~h~j:g~J~Y4~~"-b;;'r},f:t;J,'
!,. \.: U>;\\f, :~.;,:,t(;',or'::joint'ly by,.the" City ango10ea~ Chamber (Off:,lGQ~~~,e~:;:j), H\b:ir.i';~'2':"YS C>::'lifl:1
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",,",..:" "~~J:'~: .~',~;~; ~::~'~e,~oll.rc.:~s. " ~'.1~": ';);~:'~~';':;i:'C.:' ~'(;iE~~:"~~~:":.:'<' <?:-'.~: :," . ,. .::t:;:,;"':,~"':~"::;;'I'r:tt:(':!~'?iio:~j.i~,,:;!,..'t'~ '}o<;,' :::i;,,c , ._,
1'r'", 'lk j~,\tL )l(;~f ,(- i"",;:~"f.[n",:a3:!l~J1i,~cases:i :'tt.e li"ty" 'iStaf f ";?Fi~s<;>:up,~.e,s,:;W:~Ii:'~"1:P~9X~'(ji.~c:1f.~:,PQ,kl:XS.U;ppq~;:.t;i, th;,e~'.If; ~t~rti,f;
-"''''WI!. \,. '. '.i;;', 'r.i. ',efforts:,; of "the~, BoardITask:Y~'F.or~e>;, l' "~,AS;:5'S110WI:lfi:\i.Jk!:tl'te:);JSur:y.~Y-,,?\ th~!!'n;, .,;ill)
. "amount 'of' f1.inds'aliocated:;:va.riedf'conside:t:ablY:.eJfrom,,'agency. 'Nine'
of the eleven agencies contributed stCl;,ff.ing,' funding or both to
the City's economic development efforts;;,.t:
.'. ,
2. Chamber Economic Development Con~ittee
!t
Responsibilities
Some communities have Chamber of Commerce Economic Development
Committees with varying levels of responsibility. For example,
in Morgan Hill the Chamber of Commerce has primary responsibility
for economic development responsibilities.
a.
b.
Size and Composition
The size and composition of the committees vary. For example,
Livermore's Chamber Committee has 15 - 18 members with official
City membership, while petaluma has 20 - 25 members with no City
membership, but with City Staff acting in a liaison capacity. In
Vacaville, there is no City representation on the committee.
c.
Resources
The resources provided to the Chamber committees vary
substantially. In Vacaville, the effort is funded with no city
funding. Some cities such as Clovis contribute City funding and
private contributions make up the balance of the Committee's
budget. Morgan Hill directly contributes $175,000 to fund
Chamber Staff positions from Redevelopment funds.
3. Joint CitY/Chamber Economic Development Committee (permanent)
a. Responsibilities
The City of Tracy has the only true independent Joint
City/Chamber Economic Development Committee. This Committee
alone has primary although divided responsibilities for economic
development activities in the city.
b. Size and Composition
The Committee has 9 members including (2) Chamber members, the
Chamber Executive Director, (2) City Council members, the City
Manager and 3 at large representatives. This committee also has
4 subcommittees: C
1) Business Expansion & Retention
2) Central Business District
3) Economic Development Support
4) Marketing/Research Subcommittee
These subcommittees include other individuals.
c. Resources
This Committee is jointly funded by the City and donations from
the private sector. It also has the support of Redevelopment
Agency Staff.
4. Downtown Business Association
Several cities have Downtown Business Associations or Improvement
Districts which supplement the economic development efforts of other
local organizations involved in economic development. The scope of
these associations or districts are usually quite limited.
.
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,:'i/![' '. ,E;cb'nbnii!b m~veJEbpnient 'e-f)~~:r.rt;'which w0.u!d:ei:rtcx:1,rde t:~:~r~:~~:~:LJ::~~~n9:\l'SJ.~R.~:~~~t;~t ~;:".\i:,.{~~L1.f{: j~.'
5~,!.3~ji:~~1:~~t'i"r:f.j;:T,n~~j,:;:Ci t:y."\~e-oUnci;V'i;;det~ftriiri-es thef'-:ll;o~e!.t;~.1:l ob.d~e_pb~ye.~t!(:);f-:-~~~;;hh~:''f;e~(!>Jl~m~~3.vsci::;1~~';\'.
~; .}'IP:~:'i",~,':(~,l/~:)'deveJ2bpnien:t'igraup" to""be t"iFormed "~,]j~l;'Q".t~~~l~' .,:. . ~1'~>~~'~?':;~~~~~~(:;'::;';:~~;:'~;~;;~:}0;~~;:~i~~i~"":'i;;;:';':.~~~~-1~~t:r;~
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2. Approve the praposed Ecanomic Develapment Wa:I'k Progr~.-"including
autharizatian to salici t the services .of the Alameda CaUll,i!;Y, ,,;E;.canamic
Develapment Advisary Cauncil staff ta assist the City newLy appointed
advisory group.
3. City Cauncil determines whether ta pursue a task farce appraach .or the
establishment .of a permanent board/cammissian .or cammittee.
it
a. Task Farce Optians
(1) City Ecanamic Develapment Task Farce
(2) Jaintly City/Chamber Task Farce
b. Permanent Board, Cammissian, Cammittee Optians
(1) City Ecanamic Develapment/Business (advisary ta City
Cauncil)
(2) Chamber Ecanamic Develapment Cammi ttee (city has liaisan
role)
(3) Chamber Ecanamic Develapment Cammittee (city is vating
member)
(4) Jaint City/Chamber Ecanamic Develapment Cammittee
4. Determine size and campositian of aptian selected abave.
a. If Task Farce appraach is preferred, it is recammended that a
larger task farce be assembled which includes a braad crass
sectian .of the cammunity as suggested in an excerpt fram League
of Califarnia Cities Guide ta Ecanamic Develapment (Exhibit 2),
Graup suggested might include:
Chamber .of Cammerce
Retail
Industrial
Service
Real Estate
Banking
Public utilities
Citizen Graups/Hameawner Assaciatians
Commercial Landawners
Others Interested in Services the City pravides
Educatian
b. If permanent City board is selected, the Cauncil may wish ta
cansider a smaller advisary body.
c. If permanent Chamber .or City/Chamber aptians are selected, the
size and camposi tian wauld be determined. by the Chamber .or in
cansultatian with the Chamber.
5. Depending upan the preferred structure, the Cauncil shauld determine
the Cauncil and Staff's rale and relatianship ta the advisary graup ta
be formed.
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DEVELOPING A PLAN
GETIING ORGANIZED
In gearing up fur econumic development, yuu will need a strategic plan.
This should include a clear definition of goals and objectives, a com-
prehensive identification of all the affected parties and a step-by-step
implementa~un strategy, The process includes;
. Assembling a Team
. Identifying the Elements of an Economic Development Plan
. Develuping an Implementation Plan
. Establishing a Financing Element
. Determining a Way to Measure Results
ASSEMBLING A TEAM
Perhaps the most important part of an economic development program
is organizing the group which will take responsibility, An old Chamber
ofCummerce expression states that "if someone writes a program, they
will underwrite it as well."
First, bring together all of the "players" whu have any stake in eco-
numic development - and those whu can get things dune, This
includes both the public and private sector, the Chamber of Commerce
and any other business organizations, and especially citizens groups
anu neighburhoud assuciations who have a stake in thc city's ability to
ueliver services, At the outset everyone may not agree, but it is
imperative that these peuple all participate,
Take inventory, Identify potential interested groups and individuals
and invite them to juin the process from the start. And keep in mind,
that while this broad-based support is essential, it may take a very active
leadership role from the city to make the program happen,
Organize these players into an identifiable group, Whether you call this
group a committee, a councilor a task force, or whether you call the
program economic development, community development or redevel-
opment- you need to have a responsible group and a clear mission. It
takes organization to bring about long-tenn change,
City Guvernment Players:
City COllJ/cil - The commitment must start at the top, Your Cuuncil
formulates guals and strategies, In some cities, council members also
serve on the board of a city's redevelopment agency, or are members
"~C;;d1b~;,:,':~1~~~!:r~ir~fQ~I?~!t~~~~~(t:""''',;~~c..
. Cii)'.COllll1li~siolls' - Commissions recommend an9~~~ip'~s\he C)t~:();;i":;
,Council :on economic developmcnt plans, ~n~lu~in,~ ~?t','(! thsxrelat,lf t?::: "
general plan pulIcles and goals. A commlsslUll.:~Ju.r,!~l\I,~,\\q\l,:egar.d;il(1 ::ell
ing ecol~omic devellJpment may includc review of land use plans,
architcclural design standards and environmcntal impact studies.
City Stu}J - Stafr is ultimately respunsible for implemcnting thc deci-
sions ofjthe Cuuncil. They can lay the groul~dwork, conduct research
and advise the Cuuncil and any commiSSions and reuevelopment
agencie~, Your city staff also works daily with consultants, develop-
ers, ludl business uwners, business prospects, business associations,
uther gJverllmental agencies and the public - all valuable contacts for
an eCOl~omic development program,
I
Nun-City Players:
BusilleL Associatiolls/Busilless Leaders - Chambers of Commerce,
busincsls assuciations, visitors and convention bureaus, and business
uwnersl are key figures both for planning and getting feedback,
Local alld ReglOllal ECOIIOIllIC Developmellt Corpora-
tiolls - Work with city, county and state governments to
attract ncw industry, and providc incentives and finan-
cial help in local business expansion,
(\
::') (,
, ,d
,1 ~:
Chambers of Commerce,
business associations, visitor
and convention bureaus, anCl
business owners are key I
figures both far planning and
gelling feedback,
Educatiollal COllllllwlity - Use community colleges,
high schuols, regional occupational programs, state uni-
versities, aswell as other private schools and collegcs as
resources to train the local labor force, provide technical
assistance, and solicit feedback on strategy.
SpeL'iallllterest Groups - Listen to their ideas in areas of
specific expertise, For example, you might include a
historic preservation organization, a sports group, a pro-
~ f ,II " ' I
.~,'" eSSlUHa association or an envlronmenta group,
"r\. -<"~-<,, -< I . . " " ' . .
1i. Job Tnlllllllg OrgalllzatlOlls - Orgal11zatlOns thattrall1 flrstllllle work-
ers, relrain employees or run vocational schouls might help, A city's
lucal Private Industry Council will also provide valuable job training
I
resouTes. .,.., ,.
Residellls alld Cvmlllullitv OrgalllzatlOlls - Listen to cItizen s Ideas and
opiniJns tu detemline y~ur priorities and goals. Encourage public
I
participatiun from the very the beginning of the process - it will help
you d~ternline the overall need. Equally important, this cummunity
suppo~t is criticalta your success,
MedJ _ Local newspapers, rauiu and television statiuns can be valu-
able alsets in city promotion, Ask their help and keep them informed,
I
The Dynamic
The d~nan;ics of how players interact are as impurtant as thc players'
invol~ement. Define roles and respunsibilitics,
publJ hearings and discussiuns are also imperative, but lay your
groUlJdwork first, Contact the players, solicit their ideas, plan infur-
mallYII. "Float" iueas publicly, uiscuss them, turn them around and reuo
them, Involve everyone. This way, by the time yuu cume to yuur formal
publib hearings, all the players should bc aware of the issues anu
geneiallY on-buard - and yuur consensus-building shuuld be well
I
underway,
BecaLe each of the lucal players is so intimately invulved, sumetime:;
a cOllsultant or indepenuent facilitator is neeueu tu assist with this
I
process,
EXHIBIT ~
1.,;,'.'
(,',-..:.,'". .-!.....,. ...~._:':. '- _ :.......~ .'1 "'i-'I" ,<)~;:~:"'-"~' ,,' .:.,-\.~"~ ~'J.I'..'."', :;t\.......,.,.J."L, ".' :'-:'~'~:.\~<~','.i:".',
~. _' ," 't, ....! " '. . , - .
.,.;. !'~~at u&?~i~\" ".H~f!:{,~I~ d'~"~L r e C9!~~~tt.!i.~f;:)h'at~J;.~_ ~'.:::I;,\r~~.;?_~s,~~~e.L()::P~fq:ji~,stc~':, p.c?gffi,4~9;b,,:ij;{i.;j. '~~t:-;,;:~i/:: I
1S be1ng underwr 1 tten by' LUO)},ystores.. X .':t>:, ::':, .'t .
""co:, '
.~
Cm. Houston questioned on the 'Nature
selected instead of something visual.
big HOLLYWOOD sign.
Remains' exhibit why words were
Hls first thought was of the
I
this is the idea; they didn't feel the response would
an image. I
Burton asked if the Walt Whitman poem will be tied in
Ms. Baer stated
be as strong to
Mayor Protempore
somehow.
Ms. Baer said that it would.
Cm. Moffatt stated DFA always stimulates and projects thoughts and he
strongly supports this exhibition. . I
On motion of Cm. Moffatt, seconded by Cm. Howard, and by unanimous
vote, the Council approved the request, subjec~ to conditions that:
1) all installations, including location, shall be approved by the
Public Works Department; and 2) staff shall pr~pare a signed waiver to
be completed by the Artists. I
Linda Jeffery, President of the DFA thanked ther city Council and
advised that DFA will be starting another round of selling tiles. She
.___' pointed out that this is a good way to recognite new babies.
* * * *
r
REPORT FROM BUSINESS TASK FORCE
ON FORMATION OF A BUSINESS ASSOCIATION (470-50)
Assistant city Manager Rankin presented the StJff Report and stated
that included in the adopted 1987 Downtown spedific Plan was a
recommendation that the city take steps to implement a Business
Association, as provided for under State Law. [The city council has
established a Business Task Force to consider issues suggested in the.
Specific Plan. The Task Force has completed a~ in-depth review and
has formulated a recommended approach on this issue.
Mr. Rankin advised that throughout the processj the Special Programs
Subcommittee found that businesses were interested in the concepts;
however, there was not a strong sense of commitment to establish an
Association. This is partly due to the nature IOf small businesses and
the difficulty in spending time away from thei~ business. To be
successful, there needs to be a core group of businesses which
enthusiastically support the effort. I
Mr. Rankin stated the consensus of those participating in the Task
t. . 111
Force mee 1ngs was for the Clty to encourage t e Chamber of Commerce
to undertake a leadership role in addressing t~e needs and concerns of
the Dublin Retail Community. staff recommended that this effort be
structured to identify specific issues and top~cs to be addressed. It
I
a aD. . . . m . a a . . DB . a a . a a . . · · · · · · · · · · · a
Regular Meeting CM - VOL 12 -. 1~~ I
~C.V ~~I!~ IT.. ")
tl.r~,~~hJ~ ~ .J
March 8, 1993
..
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-',
;~jf~.:}~~!;i~\lfi~""'n@rt~;{r~~~~:J~ft*\;~B:~~N{;~ff~~'" C:i:~~~;ti'{lf~.tI~a:~€J\IT'a ve #!~~:,.';4,~i~~k~~t:i~ri6"~U~~t{>g~YS!~:#_9~j'~~;.~~;~~1J3~t)ftiftj;h~:i.i,i!~!2j,;lf~~6 ,. .
, Staff Member available to respond to any'issti~~~:which,q:9Jt1~:~'tip:'where""
the city has an obligation. . ,,'
Janet Lockhart advised that the Chamber Board will meet on Wednesday.
Discussion so far has been that this is a great project for the
Chamber of Commerce to take on. They will be sleeking to learn if
there is an interest in the business community.1 She sees this as a
posItive step, and feels there is a real openness to this.
I
Mayor Protempore Burton stated he was glad to see the Chamber of
Commerce coming into this process. . I
Ms. Lockhart stated what is needed now is to communicate real well.
Mayor Protempore Burton complimented Staff for I always being there and
putting a lot of effort into this. It apparen~ly just wasn't the
right program or the right timing. It looks like we are resolving at
least one of the issues though in getting the ~ity council and the
Chamber of Commerce together. I
Cm. Houston passed out to the council a newspaper article about the
city of Tracy. The secret of their success wa~ they really used an
Economic Development Committee to get their city going. This might be
something to discuss with Tracy's representatires.
Mayor Protempore Burton advised that one of the consultants who spoke
to the group was from Tracy. I
Cm. Houston stated he thought you have to include the whole city in
something like this, not just 1 or 2 streets. I
On motion of Cm. Moffatt, seconded by Cm. Howard, and by unanimous
vote (Mayor Snyder absent), the council authorrlized the Mayor to send a
letter to the Chamber of Commerce leadership to encourage their
efforts to address issues facing the retail bJsiness community.
* * * *
f~
BUSINESS TASK FORCE REVIEW OF
MODIFICATION TO POLICY GOVERNING OUTDOOR SALES (450-20)
Assistant City Manager Rankin presented the sJaff Report and advised
that in April of 1992, the City Council receiVed a request to
reconsider current restrictions which prohibi~ outdoor sales. The
City council suggested that the issue be considered by the Business
Task Force. The Task Force has provided inpui as to issues which
should be covered by a revision. In addition) Staff has presented a
means by which outdoor sales could be approve4 under the current
Ordinance, while a modification is being deve+oped and considered.
i
Mr. Rankin discussed the current restrictionsiand the City Council
policy on outdoor sales, which was establishecl in 1984. The Business
Task Force review and findings were also disc~ssed.
. g . _ . . . . . m _ . . . . . . . . . · · · · · · · · · .. · · · ·
~, ..
CM - VOL 12 - 101
March 8, 1993
Regular Meeting
.,....,"1'>-,-.'..
" ',;.','.,
F IT,~~$j1~;:,~!
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.~... ~ .
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Mr. Sergio Meza, President
Dublin Chamber of Commerce
7080 Donlon Way, suite 110
Dubl~n, California 94568
RE: City Council Request For Chamber of Commerce Involvement With
Issues Facing Dublin Retail Businesses
Dear Mr. Meza:
The purpose of this letter is to formally submit to the Chamber of
Commerce Board of Directors a request which ~s the result of several
months of study by the Business Task Force. ~he Task Force was formed
by the city Council to address issues of ihterest to the Business
Community as well as programs recommended in thb Downtown Specific Plan.
In 1987 the City Council adopted the Dublin Downtown specific Plan.
This was a detailed study conducted by a Blue Ribbon Committee
containing representation from; the Chamber of Commerce, business
owners, landowners, and residents. In 1991, tne City Council appointed
the Business Task Force. One of the specific bharges to this group was
to follow-up on recommendations in the specificl Plan, which had not been
implemented. The City had implemented many on the public improvements
and programs suggested in the Plan. Many I of the remaining items
required a private initiative or investment and they focused on issues
facing the retail community.
Obviously a strong retail sector will provide strength throughout the
community. The Business Task Force specifically reviewed the concept of .
a Business Association. The Specific Plan call'led for the City to embark
on forming this entity. It has always been c]ear that the support for
such an undertaking must corne from the Businessl Community itself.
The final Task Force recommendation was that ~he City should encourage
the Chamber of Commerce to actively pursue issues typically undertaken
by a Business Association. During the study ~f this issue Task Force
members recognized that there are many benefits to an Association which
is active with common issues. It was also doted that an Association
could be an entity to continue to look at is~ues faced by the retail
community or suggested in the Specific Plan. The ideas presented by the
Task Force were well received, however, there was not a strong response
by businesses willing to work towards forming ~nother organization.
I
The city Council recognizes the limitations on an organization such,as
the Chamber of Commerce. Obviously, your membership is varied and
represents several sectors, including servi~e businesses which are
located outside the Dublin City Limits. For these reasons the Chamber
Board of Directors may need to consider how th~y can best incorporate a
process to address specific unique needs of Du~lin retail businesses.
Administration (510) 833-6650. City Council (510) 833-6605. Finance (510) 833-6640. Building
I .
Code Enforcement (510) 833-6620 . Engineering (510) 833-663p · Planning (5
Police (510) 833-6670 . P"idic Works (510) 833-6630 · Recreation (510) 8
I
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p~Yder
Mayor
cc: city council
Business Task Force Members
Richard C. Ambrose, city Manager
Nancy Feeley, Executive Director
, ~,
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.
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piB;~P~~~t~~~~a~:iW~~~:f:;g~;~i~g,t~ift~ ~.tfes~;:~'P;b1{{i<"'df~;~lijy6I'e;t?{l:i!a.n ~e" (:0,6." p e.risp'eQi\;:,~J{{~;~ '
contriButing time, experience and resources, and offering thelr
cons~derable credibility to advocacy efforts oh behalf of business in
the E~~t Bay. Their mission is to enhance thelcompetitive economic
position of the county while maintaining its e~vironment and quality
of life by encouraging business growth, maintaining a competitive
workforce and building a positive business clifuate.
~ . . I. t t'
The Councll thanked Mr. Kern for the very lnformatlve presen a lone
';"\;1-,
* * * *
Siqn Ordinance Enforcement (400-30)
I
Brad Sanders, owner of the Oak Warehouse stated he was present to
discuss the Planning Department and actions ofl the zoning
Investigator. He requested that the City cons~der an investigation of
the department. This is a serious matter. sp~cifically, the city is
engaging in selective enforcement of the Sign brdinance. There are a
lot of conflicts in the city's ordinances. Th~ sign ordinance is not
in the Municipal Code and as he gets deeper an~ deeper into the Sign
Ordinance, and according to 2 attorneys, they have told him it would
probably be invalidated in a court.
Mr. Sanders stated he would like to get a full clarification on this
._____. issue. His business provides lots of sales tax revenue to the city
and it would be nice if the city were more for~hCOming and pleasant in
its dealings with businesses. He requested that the city conduct an
investigation by an outside person of the City's Sign Ordinance and
its administration.
Cm. Burton advised that the city council had received Mr. Sanders'
letters and had also had comments from city St~ff. He did not feel
that any conclusions had been reached. with r~gard to comments about
the Sign Ordinance and selective enforcement, he thought it would be
wise to have a business commission. Staff cur~ently works with the
Chamber of Commerce to clarify some of the isshes. He asked Staff to
investigate forming a business commission, sim~lar to the Planning
Commission, which would deal with these types bf issues and advise the
city Council on business related issues. This would give a forum for
businesses tQ discuss issues such as this. He asked Staff to bring
the issue back before the Council. There is no excuse for someone to
work with the City and come out mad.
Mr. Sanders stated he just wanted to bring the issue to the attention
of the city council.
,-.-.,
Cm. Houston commented that it was interesting that this followed Mr.
Kern's presentation and we were advised that Livermore and Pleasanton
had both put together task forces. He felt if the City had something
along the lines of the Planning commission to ~epresent the city, the
Chamber and business people, they could solve ~ome of these problems.
Cm. Moffatt questioned wha~ had happened to th1e Business TaskForce.
m m a a am. . g 8 . . . . . a a a a a . . . I. . a . a a a . . . a a
eM - VOL 12 - 296 I
[~I~U~~-T 5
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'il""Y~.?j .! .., ..,Jy 'Ii ,
Regular Meeting
July 26, 1993
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~..~:~.:.::-.:,::.:::\Cjn:.' "Burt0n,~';aQ.y']:s:ed ':,yhg:;1:;'w.It:. r$la:d~:.a, np;i:::r,;9oW..o,.:fopl,1S ,to,,,,, w.p:rt.. w:tth,-;:.th.~.. i',C'...' '"l .r' ."~,,. I c",
. d~;<nt owri'''p'i'ili1': "" He ii" v3's"i <f>t/Ita"'if' btt'ri'ii~es,t COTIu111 ~ 'i,;n"'iJg a'r'frt<r~"'tfi'i'''''' .,:,,; .''';':,'"ilt~~
. ' ". "'.r~' ..".. \"'''''' '.' .~-~. . . I .
broader Issues such a~how do we get busInesses to stay In the
communi ty . .. .',' , '.
Cm. Moffatt agreed that the business community is certainly the city's
lifeblood and the city could look into a situation of coordination
wit~ the business community. I
Cm. Burton stated the council was on Mr. Sanders' side, but there are
regulations that have to be maintained. I
Mr. Sanders stated he was talking about confli~ts and presented what
he referenced as his latest 4 page letter to tfue Council. No copy was
submitted to the city Clerk for the record.
Mayor Snyder asked if Mr. Sanders had obtained a business license in
this community and if so, the effective date.
.--.
Mr. Sanders stated he was not aware of this re~uirement initially. He
had asked Mr. Rankin the authority for asking 8ertain questions on the
business license application. A lot of number~ are required and he
questioned the legal basis for the city aSkinglfor this information.
Mr. Sanders stated Mr. Rankin was somewhat put out by his questioning
this, but this is how he is. This was over a week ago, and he is
still waiting for a response. He also indicat~d whenever he calls or
comes in, people always have to research thing~ and they can never
seem to answer his questions. I
Cm. Houston stated he brought up some good points, but the city needs
to work toward a good solution and maybe make ~ome positive changes.
. I
Mr. Sanders felt all busInesses should be treated equally.
city Attorney silver clarified that just becaule the sign Ordinance is
not in the Municipal Code, this does not rende~ it ineffective.
Whether or not it is in the Municipal Code doe~ not affect its
validity. I
Cm. Burton felt some type of a sounding board IS a necessIty and a
business commission would provide thiS.. i . ,
Cm. Moffatt stated he would like to look Into the different types of
committees which could be set up. He didn't want it to just be people
bashing the city.
Cm. Burton stated he realized we don't have enlugh people to get too
involved. We do, however, have a chance of lo~ing businesses to
surrounding communities and this upsets him. We need some kind of a
business commission to deal with the business ~ommunity.
i .
Mayor Snyder reminded everyone that the city attempted to create
something like this a couple of years ago and there was clearly no
interest on the part of th~ business communityl He agreed with Cm.
~ a D m a m m n m a m am_ a a a _ . a . . a ~ . a a a a a a · a a ·
eM - VOL 12 - 297
July 26, 1993
,""--:-'.
Regular Meeting
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" ,", """ Mof f a;tt :t,na:1Z."~"t1i;1:s'T';:shou:i;(1"'n0;t~':<be a\.'lHC'fh,t:'-li.7-.bash'llfng. f<j.cg. 'l:,0li.'I':I.:.,~:.,+{/r:h.e\ bus,:l:ne,s;s.." ;,:'k"t' :;;-:p. ., _G1\..i'~
"'~~".,~.~,~_"'<OI/;~".....,;'~ ' ... ,.,"+'V'.~. _,"',:"" " " ',":+',:, ~':" 1..'_" ~ ~:~~. . p"",_.l~ : ,....,.I.,-_,'..:..._:l~. .....""'1 :.~..~:; ,,+,~~~~'"":',~_ ,'" -. 7" "V :' ~:'~"d'''~-', "".;,' i.Ol."......'l '::,: JiHf.,'1-tj"':'/"'''~i'\';.' .; ,1.. .~_"l )~':':r:l', "(' :;....~; '-~
community develop'ea:'the-,"s'i;gfl':,fOrdinar}'~'e"::.~n.<;l<~it?(wa~:{ a"'3 ':"year proj edt'~' . :".....'. ;,.'~':'i:,':'. ";
If there isa problem, the ~ity counPil shouldlbe aware. The Council
has always said it did not want a pro~~tive en~orcement situation.
Also, no one has mentioned all the new' businesses that do corne into
town.
Cm. Moffatt asked that Staff look into some of the parameters for
forming some type of group.
::~C:::::::t:~:::~O:::f:h:O:::e::::eb:::tW::~ J::::::n:i::::c::r::~
this accomplished. I
The council clarified that Staff should come back with just a time
table at the next city council meeting of when it could be reviewed.
;, ;, ;, ;,
Skateboard Park (290-10)
. . I .
Bud Clsneros, owner of the Dublln Skate Shop advlsed that they asked a
few years ago for a skate park. He has now redeived plans and
information that skate boarding is being prohitiited. Kids need a
. I .
place to go; they are part of our communlty. ~e need to flnd a place
for these kids and he stated he was willing to \WOrk for this.
Mayor Snyder advised that the Park & Recreation Commission has the
responsibility for reviewing this.
Cm. Moffatt stated the Commission would be the first step to working
through some of the problems.
;, ;, ;, 'it
CONSENT CALENDAR
On motion of Cm. Moffatt, seconded by Cm. Houst6n, and by unanimous
vote, the Council took the following actions: I
Approved Minutes of Regular Meeting of July 12, 1993;
Adopted
RESOLUTION NO. 91 - 93
~.
i
AUTHORIZING DIRECTOR OF PUBLIC WORKS TO SIGN
I
RIGHT-OF-WAY CERTIFICATIONS IN CONNECTION WITH
I
STATE AND FEDERALLY FUNDED ROAD PROJECTS (1060-10)
I
Authorized Staff to advertise for bids for t~e ~nnual slurry Seal
Program, Contract 93-10 (600-30); I.'
Approved Warrant Register ih the amount of $981,603.69 (300-40).
a . . m a . . a B mg. B . a _ D m . a a a . . . . . a . a a a - · a
CM - VOL 12 - 298
Regular Meeting
July 26, 1993
.
.
. .,d'~$'~J~~~'~~~~eff~t~~!~~~~l~r!~!~lr~!~r~~~~~~wr~~T~~W!~~~~~~~ql~!~;{~}j$1~
580/680 news. This figure ,includes Castro Valley.
., I
Mayor Snyder asked how much money Castro Valley contributes.
I
Ms. Stevens advised that Castro Valley is not incorporated. They
don:t contribute a penny. I
Sheila Tole stated they do not cover Castro Valley, so even though
I
they are able to watch Channel 30 programs, they don't cover them.
Ms. Coleman gave background information on whylthis was brought to the
City Council. There is some feelings on the Board because funding has
been a real problem. At the last 2 CTV Board ~eetings, there has been
a lot of discussion on how they can go about c6ntinuing the level of
service with the decrease in funding. Some feJl that since the level
of funding from Dublin is lower than the other Icities, there should be
some kind of punitive result against Dublin because they only gave
$9,000. They hope to change this thought procJss. They are forming a
committee to look into fundraising so that CTV[will be like many of
the other community television stations. Something must be done to
make them self-sufficient. They hope to come tip with some means to be
able to continue good quality coverage of all ~he cities and to be
fair and equal to everyone. I
Mayor Snyder asked if the point had been made that through the years,
Dublin has far outpaid the rest of the cities based on subscribership.
Ms. Coleman stated for years, Dublin has been Jiving the same amount
even though we are only 7,000 subscribers. The point has been brought
out that they are Community TV, not city TV. (1/
Mayor Snyder stated the city is certainly appreciative of both her and
Councilmember Howard's representation on this Board.
* * * *
BUSINESS COMMISSION - TIME FRAME FOR REPORT ON FORMATION (470-50)
City Manager Ambrose advised that as a result df the City Council's
direction on July 26, 1993, he had reviewed th~ time frame necessary
to prepare a report to the Council related to bhe concept of forming a
Business commission. The report would include la[ r~view of those types
of programs and structures used in other communities to review
business issues and engage in local economic deVelopment activities.
Mr. Ambrose discussed the recent elimination of City positions and the
creation/reorganization of the Administrative Sfrvices Department.
The Council was advised during the budget process that these changes
would impact several areas, including economic bevelopment. Given the
shift in duties and the reduction in staffing, Mr. Ambrose estimated
that,a r~port could be pres~nted to the city Corncil at its first
meetlng ln October.' I
. . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . .
CM - VOL 12 - 333
Regular Meeting
August 9, 1993
EVgJ'DIT I
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.
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",~,."~(~;:,,"1 ^,' ~~',Qm'~ ~'2ril3 mil?t 0 h,I!S t'a.1:teO!:,:;,ne a cq:..e p~g9:.',~t:h e 'faq~'Jthg't:~~l/!;,q;0:ri),}!:~{t.Nha,ve""a~c. b1.:lcl,g.e,t;.~'1..",o:r;,'~'i;;''l~tf'~HllJ'",..:.~r
this, however the budget 7i t:u:ation i$n!:t,. as. b'1d as when. this decision
was made. We must recognlze that ea~tgrn development wlll be very
serious in attracting businesses and there wi]l be an impact on
Dublin's present downtown. We have gat to be [prepared and ready by
having people who understand the issues, and the group must have
horsepower. He presented concepts to the couticil and Staff on how he
envisioned the commission and stated we need to start this thing
going. The other cities are prepared to take businesses in and we
need to get going on this.
Mayor Snyder stated he sits on the Alameda County Economic Development
Commission and this is Countywide.
Cm. Moffatt thought maybe we could pick up on Bruce Kern's comments
made at the last meeting. We might be able t9 have EDAB come into the
City and look at helping us develop our stron~ points and how they see
the direction we should go. This might be a non-financial way for us
to proceed. He asked if this would be possibl1e without committing to
a lot of Staff time.
Cm. Burton stated we have to go forward. He is not willing to back
into this. We have to be positive and aggress~ve.
Mayor Snyder stated this should and would be a part of Mr. Ambrose's
report to the Council.
Mr. Ambrose stated the California Local Economic Development
Commission has a service whereby they could prbvide assistance to us
as another possibility.
Cm. Moffatt stated another good resource would be to go to the
university system and get graduate students who would be willing to
~~~vide information and assistance. This COUll help them as well as
Cm. Burton stated there are people we could use right now that could
provide some constructive suggestions. I
* * * *
OTHER BUSINESS
Non-Smokinq Leqislation (560-90)
Cm. Moffatt stated he had a draft resolution rlgarding local
government losing the ability to adopt strict tobacco control laws.
Local governments should have the sovereign ri~ht to pass stronger
local laws than state laws if their communities demand this.
Mayor Snyder requested that this, be 'put on the \nex.t city Council
agenda as a consent calendar item.
* * * *
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eM - VOL 12 - 334
Regular Meeting
August 9, 1993
August. 9, 1993
.
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TO: DUBLIN CITY COUNCIQ'C, Di.
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","-.",,, . _">I"", . "~'''"",.," ,,"""...."'-<,:o:,;:,,:.;j :ifill,t:171""";i..ic,,,~:rJ';I.,,. ..,";'<;';;;"''''---''':;~\i.;if6fi~1~'F T __ v.:i~~11~;ii;'~;'t)'f;\A'L
.,~-.-,:"... ,,~""'.j'::. ;,~.~ ;:.~..'-.
The
programs
businesses
#!
purpose of t.he
for develc)ping
in t.he Ci t,y of
OBJECTIVE
Commi:=~:::~ion Hill
neH businesses
Dublin.
GO pm r s s't.o N
be t.o Drovide
I 1 . "': . ,
anc ret.a1nIng
posit.ive
existing
BUSINESS DEVELOPMENT
1'lENBERS
Nembers of the Commission would represent a cr068 8eC~10n
~f the busine~s. com~unit.y, ~specia~lyl those who have an
1nvestment in re~a1l ana commercIal bus1nesses.
APPOINTMENTS I
The Mayor Hould appoint five business persons to the
Commission. One of the members would be ~ecommended DY ~ne the
Dublin Chamber of Commerce Board of Directhrs.
STAFF
The Cit.y Nanager would appoint a City Staff person,
The Cit.y Hould be responsible for minmtes.
. HEE!;NGS I. ,.,'
The meet1ngs should be held monthly VIth pUDllsnea agendas
and public hearings as Hit.h any City Commission.
. BUDGET .1. .' .
The CIty Budget should Include suffl~lent money ~o prOVIae
for st.aff costs, meeting costs, promotiJnal materials, travel
and other expenses.
EXHIBIT 7
., .:, ACTIVIT'(ES. FOR TH~.'oiNE~,e, IlR"R' (lP~iEN1' Ce'i'\MIAN
.' ,', ;;' ..,:~,"::;~~~z~:~i~~!if~;~:i.!~;f~ii~;~::~~i~:i!~}i!:,:i~;i~~~ ~~2:;~:m!:t~,; .,......~.!.~;:~~,~:;~,]~;E
.. " ~".Cl t.y ~lanager' s Offic\=.' "ana 'Chamber. of" Commerce'.~';"co,ldd be ",. . ,."".,''',
reviewed by the Business DE,';E:l.;)pment I Commissicm for,"".
poss i ble act.ion. Proj ects could be up-dated and :,
prioritized. .. . 1-
2. New RetaIl busInesses sUItable tor the spaces
available in the Central Dublin and Easte~\n extension area
~ould .be sought out and induced to locate in Dublin. This
fuay Include travel to Corporate Headquarters when
necessary.
3. Investigate and
help in maintaining
recommendations to the
assistance is needed.
respond when shopping areas need
1: I ' ,-' ill - ,-' .~ ~ ..,1 t i v l' t" 1'1 ~, 1. ,-,
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City Council if the City's
4. Contact and negotiate with landlords and
businesses that need to improve their prope~ty appearance.
5. Have hearings concerning City Ordinances and
Regulations as they affect business activity and
development. Make recommendations to the City Council for
making them "Business Friendly" when necess1ary.
6, The Business Development commi6s~on could advise
on new retail projects, commercial and tight industrial
developments of the Dublin's eastern extens~ons,
7 A~ l)l'~')~~e~ t}lI'~ Crn:'l,4~.4r- ~-l'lL 1~- " l~-l"l'jq-l{~-l~
. D <'''1: \.Jb .ll, . b "'_'lJll.l-C,t.'..LU..Ll l....,).{ U _H:~ '.::1. -'e J ,-...1 ::'.,1 l'
resource to the City Staff and Council fbr improving.the
business climate in Dublin and developin~ new ideas that
relate particularly "to current business con~itions,
1/91