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CITY CLERK
File # [2J[Q]0122J-[2][QJ
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: (October 21,1997)
SUBJECT:
Report On Proposed Cable Television Programming Priorities For
nrO~blic, Education, Government (pEG) Channels
~rrepared By: Paul S. Rankin, Assistant City Manager)
EXIllBITS ATTACHED:
CTV Outline of Preliminary Principles For Operating Three
Community Channels
1.
RECOMMENDATION:
17 r.K Review the proposed principles and direct Staff to communicate any
{ \'J' desired changes to the CTV Board of Directors, and confirm the
\ designation of the shared Channel, which TCI may utilize for leased
access when it is not used by the cities.
FINANCIAL STATEMENT: In Fiscal Year 1997/98 the City of Dublin is providing $24,611
towards the operation of Community Television (CTV). In addition $10,440 is budgeted to provide for
the taping and broadcast of City Council meetings, which are a contract service provided by CTV.
DESCRIPTION: In early 1996, TCI acquired from Viacom the franchise cable television operation
serving the City of Dublin. The City granted a change of control subject to an agreement entered into by
TCl. TCI agreed that upon completion of the Dublin Upgrade (not later than December 31, 1997), that a
total of three PEG Channels would be made available. The Agreement also allows the TCI to place leased
access programming on one of the channels in accordance with Federal laws. The four cities were to
determine the shared channel to be used for leased access. The leased access is to occur only during time
slots when the cities are not utilizing the channel. In order to plan for and organize the PEG schedule, the
CTV Board has developed a general outline for the use of the new channels. This report provides a
general overview of the potential type of programming to be carried on each of the PEG channels.
Types of Programming Currently Carried On PEG Channel 30
The City of Dublin in cooperation with Livermore, Pleasanton, and San Ramon jointly finance a major
portion of the operation of the Tri-Valley Community TV (CTV). This non-profit entity produces and
broadcasts a variety of community service programs. In addition the City of Dublin contracts with CTV
to produce Dublin programming including the televising of City Council meetings and Video Newsletter
production. CTV efforts are also supplemented by Community Service Programming provided by TCl.
TCI has an obligation in the Franchise Agreement to produce a certain level of Community Service
Programs. In the past TCI has produced tapes of High School graduations, Chamber of Commerce
Meetings, etc. TCI has also supported the coordination of the "Public Access" programming. Public
Access programming includes tapes presented by members of the public for broadcast (in recent years this
has included information presented by individuals, groups, as well as produced religious programs
distributed by area churches and others).
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COPIES TO:Darla Stevens, Exec Dir Tn-Valley Community TV
Claudia McCormick,Dublin Rep To CTV
Edy Coleman, Dublin Rep To CTV
Tom Baker, TCI General Manager Q ~
ITEM NO. ---'l.1...l-
G:Cabletvl Cnclliv/AGCHNLD.doc
PEG Channel Assignments On Upgraded System
Prior to the completion of the cable system upgrade, all PEG programming is occurring on Channel 30. · ,,~
With the completion of the upgrade the cities will have access to Channels 30, 69, 70. The new channels
69 and 70 are already in place in the cities of Livermore and Pleasanton. The upgrade will result in the
stations being available to parts of the City of Dublin beginning November 1st and City-wide January 1st. .
CTV Proposed Priorities For Each PEG Channel
The CTV Executive Director has advised that the Board of Directors has conceptually reviewed the
attached general format intended to focus the content to be shown on each of the channels. The CTV
Executive Director has suggested that Channel 30 be reserved predominantly for produced Government
Access shows (i.e. 580/680 News, Mayors Report, Media Roundtable, Video Newsletters, etc.) Channel
70 would focus on other Government Access Programs (i.e. City Council meetings, etc.); as well as
overflow and/or repeat performances of programs carried on Channel 30, and Community Service
Programs produced by TCl. Channel 69 would focus on Education Programming; and other Public
Access programming. It has been suggested that this channel also serve as the designated shared lease
access channel. Depending on the quantity of programs there may eventually be a need to use this
channel for overflow and conflict situations, involving the broadcast of Government Access programs.
The preliminary policy suggests that Channel 69 would serve as the initial channel selected for overflow
of Government Access programming. For example, in the event that all four cities were to broadcast City
Council Meetings live, there will be conflicts. The cities of Dublin and Pleasanton meet on the same
night and there would be conflicts between Livermore and San Ramon in the event that a Monday holiday
caused both meetings to occur on a Tuesday. The other option is to use Channel 30 as the initial channel
for the Government Access overflow / conflicts and Channel 69 would be a secondary back-up. In the
event that other governmental bodies look at utilizing cable TV the potential for conflicts will increase.
City Staff Recommendation To Use Channel 30 For Government Access Overflow
Staff believes that Channel 30 is already well established as the primary alternative channel assignment
for government access programming and would be best suited as the initial channel for overflow
situations. These programs are already airing on this channel and capacity should not be a problem. This
recommendation does not overlook the desire of CTV to primarily use Channel 30, for programs produced
to be broadcast in a short time frame. Staff anticipates that this would continue to be the primary focus.
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The recommendation is based on the fact that the cities have fffiancially supported the operation of
Channel 30 since its inception and it has gained a reputation as a Government Access Channel. The
reputation of CTV programming is a focus on government activities and public affairs. Viewers are
already used to seeing this type of programming on Channel 30 and it seems natural to continue to utilize
the channel in this fashion. Staff would also recommend that in the case where a conflict requires the use
of two stations, that the two cities randomly determine which City will be regularly scheduled on which
channel. This general principle is not intended to preclude Government Access programming on Channel
69. As the number and types of programs increase it may become inevitable that overflow will be carried
on this channel as well.
Recommendation
Staff recommends that the City Council: 1) Review the General Principles prepared by CTV and provide
direction as to any desired changes. 2) Confirm the use of Channel 69 as the shared leased access channel.
It is important to note that in its current form this CTV document is only a general guide. CTV will need .
to develop more specific policies and procedures regarding administering the broadcast schedules and
priorities in the case of conflicts. Once developed it is anticipated that the City Council would review the
proposed operating policies.
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PRELIMINARY PRINCIPLES FOR SERVING, OPERATING, SCHEDULING
THREE COMMUNITY CHANNELS
These channels are required, overseen, and were sought by, the four cities of the Tri-Valley,
to serve the public at large, and the public sector in general.
Public Access operations responsibilities remain with the cable operator.
Air times and scheduled time slots on all three channels should be treated by the committee as
one large resource with which to meet public needs and public sector needs that may
continuously change. Turf and territory conflicts are to be avoided, and flexibility should
be maintained in order to best serve the general public and local viewers, and the public
sector.
Prime time scheduling problems can be greatly decreased by channels having the optional
ability to cablecast to discreet communities simultaneously, i.e., a city council meeting
on live in Pleasanton, and a School Board meeting on live in Dublin...simultaneously on
the same channel.
It will be attractive and more understandable to viewers to think of one of the channels as
"mostly" short-form and in the style of CNN or KQED, and another channel "mostly" long
form (with lengthy public meetings) and in the style of C-SPAN and KQED. Viewers will
respond well to packaging channels with a certain style, and cross-promoting channels
as heavily as possible. But even this approach should not be rigid....so that public
sector needs are truly met with all three channels.
CTV produces Public Service general community service programming, and it also facilitates
production for Government and for Education as needed, at lowest possible cost.
CTV's community service programming is linked on the same channel with the
community service programming produced by Jim Burt and the cable company as
required by the cities' Franchise Agreement. These two production sources form the
basis for the community service channel, with programming also coming from
Government and Education.
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It's hard to see the general flow of programming from the attached, but basically the three
channels can be used as follows:
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Channel 70
1. Govemment Access Programming (defined as content initiated and defined by Govemment)
2. Community Service Programming that is produced by CTV or by TCI, as needed
3. Public Service programming from a wid~ variety of sources
4. Training (Fire? Police?)
5. Notices
Channel 69
1. Education Access (defi,ned as programming initiated and defined by Education) including
Instructional Television, School Board Meetings
2. Public Access
3. Religious Access .
4. Leased Access
5. Overflow Govemment Access needs
Channel 30
1. Community Service programming by CTV
2. Govemment Access Overflow needs
3. Community Service programming by TCI
4. Public Service Programs from a wide variety of sources
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Channel 30
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CTV Programming
580/680 News
Mayors Report
Valley Forum (includes Candidates Forums,
Voter Education, and LIVE city Call-lns)
Media Roundtable
Fresh Take
(City) Video Newsletter
Conversations
Everything Local
Home-Wise
EBAl I TCAl Wrap
Pleasanton Business Today
Cowboy Country Club
Valley Gardener
Livermore Schools Online
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Your Schools
ROP Productions
Byline AAUW
Let's Talk Sports
(Fugitive Watch)*
Regional Events and Performances
TCl - Community Service Programs
Voter Education Candidates
on location (some taped by CTV)
Chamber Luncheons
Parades (some taped by CTV)
First-run DARE Graduations (a few taped
by CTV)
First-run High School Graduations
(about half taped by CTV)
Regional Events and Performances
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Channel 70
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Pleasanton City Council Meeting
San Ramon City Council Meeting
Dublin City Council Meeting
City Video Newsletters
Agenda Notices (Text)
Mayors Report
Valley Forums (Live Call-Ins)
Planning Commission Meetings
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Mr. Funnelhead
(Clean Water Info)
(Produced by CCTV)
Public Infonnation Tapes
as selected from many sources
Voter Education Candidates
Programs by CTV I TCI
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CHANNEL 69
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School District Menus
Livermore Schools Online ( Produced in part by CTV)
Voter Education (School-Related) Produced by CTV
Mr. Funnelhead (Clean Water Info) (produced by Contra CostaTV)
Valley Christian Center
Amador Valley Baptist Church
Message of Islam
Your Schools (Pleas. School Dist.) (produced by CTV)
Center Street (for youth)
(half-hour national program
supplied by Mormon Church)
Computer Currents
(Public Access, produced in ?Fremont?)
Education Showcase ( Cable national program promoting
Discovery, A&E, etc.)
Port Beat - program produced
by the Port of Oakland
Contra Costa Health & Medicine
(Program produced by CC County)
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BaHai' Information
Short Cut Cook
(public access, produced in Concord)
Fathers are People Too (Public Access)
Celebrate Life (Public Access)
Fitness Fax (Public Access)
Bay Area Country Videos
Music Videos Public Access
Tom Anderson Oil Painting - Public Access
Dance Recitals, Performances, public access
Mormon Conference
TCI Community Service Programs
High School Graduations
( Produced by both CTV & TCI )
Dare Graduations
Most produced by TCl, a few by CTV
Voter Education - School Related
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Parades (If School-related?)
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