HomeMy WebLinkAbout7.2 SCS Property Community OutreachSTAFF REPORT
CITY COUNCIL
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Agenda Item 7.2
DATE:June 1, 2021
TO:Honorable Mayor and City Councilmembers
FROM:Linda Smith, City Manager
SUBJECT:SCS Property Community Outreach
Prepared by: Amy Million, Principal Planner
EXECUTIVE SUMMARY:
On March 2, 2021, the City Council approved a City-led community outreach process for the SCS
Property that includes an Urban Land Institute Technical Advisory Panel to create a foundation for
future discussion and a consultant team to assist in engaging the community. As part of this effort,
Staff and the consultant team lead by ELS Architecture & Urban Design will provide a presentation
on background information collected and opportunities and constraints. In addition, Staff and ELS
are seeking input from the City Council regarding the future use of the site.
STAFF RECOMMENDATION:
Receive the presentation on the SCS Property community outreach process, background
information including initial understanding of opportunities, constraints, and desired objectives,
and provide input.
FINANCIAL IMPACT:
All costs associated with the community outreach process will be paid by the property owner.
DESCRIPTION:
Background
The subject 76.9-gross-acre property is located north of I-580 between Tassajara Road and
Brannigan Street and extends to the north of Gleason Drive (Figure 1).
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On March 2, 2021, the City Council approved a City-led community outreach process for the SCS
Property and an agreement with ELS Architecture & Urban Design to assist with the process. For
reference, an overview of the community outreach is provided in Attachment 1.
The community outreach process is now underway. The recently formed 14-member Community
Advisory Committee (CAC) held their first meeting on May 19. The CAC is composed of
community members including six residents that live within a half mile of the SCS Property, six
residents from the broader Dublin community, a representative from the Dublin Chamber of
Commerce,and a representative from the Innovation TriValley Leadership Group. In addition,
stakeholder meetings have been held with the City of Pleasanton and the landowner of Grafton
Station, initial background research has begun, and Planning Commission Meeting #1 was held on
May 25.
The community outreach process includes several meetings with the City Council. This initial
meeting with the City Council will include:
An update on the community outreach process;
Background information collected from the landowner, CAC, Planning Commission and
initial interviews;
The consultant team’s initial understanding of opportunities and constraints; and
An opportunity for the City Council to discuss concerns and desired objectives for the
property and the City.
In addition, the Consultant Team wants to check in with the City Council to make sure all the
relevant issues are being considered and that the approach is effective. The list of questions below
reflects the nature of questions that Staff and the Consultant Team are asking key stakeholders,
the community,and internal personnel.
What should this part of the City of Dublin become in terms of neighborhood character?
The Site will likely not remain undeveloped forever. Are the permitted future uses for the
site the best uses or would you like to see something different?
Figure 1. Location Map
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Are the desired uses for the site economically feasible? What can the market bear? What
can be realistically built on the site?
What community benefits are important? How is the amount of development proportional
to the community benefit? (i.e., you build more, you get more)
Based on the above, the Consultant Team is seeking City Council confirmation on the following:
Are we asking the right questions pertaining to the future land use of this property?
Are there additional issues or questions that you think we should focus on?
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
A webpage was created on the City’s website to provide information on the SCS Property
Community Outreach project (https://dublin.ca.gov/2297/SCS-Property-Community-Outreach).
Notification of this meeting was provided on the webpage and Nextdoor as well as to all interested
persons who requested to stay informed of the project, including the CAC and property owners.
The City Council Agenda was posted.
ATTACHMENT:
1) SCS Community Outreach Overview
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Attachment 1
SCS Property Community Outreach Overview
The community outreach approach includes utilizing an Urban Land Institute Technical
Advisory Panel (ULI TAP) to create a foundation for future discussion and a consultant
team to assist in engaging the community. Details on these two efforts is provided below.
Urban Land Institute Technical Advisory Panel
The ULI TAP program provides expert, multidisciplinary advice to local governments on
complex land use issues ranging from site-specific projects to public policy questions. It is
envisioned that the ULI TAP will provide input and recommendations on land uses that
optimize the synergy between land use, economic development, and community
compatibility for the SCS Property. The ULI TAP is scheduled for June 24-29.
Consultant Team
The selected consultant team lead by ELS Architecture & Urban Design will build off the ULI
TAP work product as part of its planning and outreach program. The consultant team is
composed of:
ELS Architecture & Urban Design – Project management and urban design
Urban Field Studio – Community engagement
Retail Real Estate Resources - Commercial real estate strategy
Bernese Lane Partners - Residential development
Keyser Marston Associates - Financial feasibility
Kimley-Horn – Traffic and related opportunities and constraints
The consultant team will work with the community, property owner, City Staff and other
stakeholders to identify viable land uses and development options for the property. The
work will be driven by the following guiding principles and consider feedback from the
community, Staff, Planning Commission and City Council, financial and economic feasibility,
and goals of the property owner:
1. The goal of the outreach process is to gain consensus on preferred land use
and future development of the property.
2. The outreach process will include a variety of interested parties including
the property owner, adjacent property owners (i.e., Grafton, Lowe’s),
adjacent homeowner’s associations and the Dublin Chamber of Commerce.
3. The preferred plan will create the framework for a mixed-use private
project including limited public amenities.
4. The preferred plan will establish minimum residential densities.
5. The preferred plan will meet the goals of the property owner to create a
financially and economically feasible project in the current market and
long-term sustainability for the City.
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Attachment 1
Community Outreach Activities
In coordination with the consultant team, the following community outreach activities will
take place over the course of the coming year:
Task A: Background Research – The consultant team will identify physical,
political, and financial opportunities and constraints, working with key
stakeholders, and will begin building a relationship with the community through a
Community Advisory Committee (CAC). As part of this task, the consultant team will
review relevant planning documents and site history, conduct urban design site
analysis, evaluate geographic infrastructure constraints and opportunities, and
complete a market analysis.
Task B: Public Facing Engagement – The consultant team will create a website
and survey to begin to build a relationship with the broader community and explore
development of the site. This task will establish project goals, explore a potential
range of development, and provide insight into the City’s Regional Housing Needs
Allocation (RHNA) obligations.
Task C: Land Use Framework – The consultant team will develop and share three
broad planning concepts, which will consist of different approaches to land planning
for the property and the general organization of parcels, streets, and public spaces.
As part of this task, the consultant team will explore other development case
studies, and prepare an economic viability memo and an educational video. The
“Consensus Through Education” video will be used to summarize the process and
provide an overview of Tasks A-C and create a foundation for the preferred plan
(Task D).
Task D: Preferred Plan – The consultant team will focus on presenting and
receiving input on the preferred plan. Presentation of the preferred plan will include
a summary of findings from community outreach, feedback on the initial three land
plans, and an architectural workshop. The economic viability memo will also be
updated to reflect the preferred plan and input received.
Task E: General Plan Amendment Study Recommendation – The consultant
team will prepare a recommendation memo to support a General Plan Amendment,
if needed.
Based on feedback received, the consultant team will prepare a site master plan. The plan
will be developed with the following details:
Land use plan including the organization of parcels, streets, and public spaces.
Architectural prototypes for development capacities, including residential and
commercial uses.
Overall building massing, including scale of buildings, public streets, parks, and
plazas; four focused renderings will convey character.
Connectivity within the site and to the surrounding neighborhood context.
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Attachment 1
Phasing plan for the commercial district illustrating near- and long-term build-out.
Conceptual plans for up to two feature public spaces (one residential oriented, one
commercial oriented).
Table 1 below provides a tentative schedule for the community outreach activities
described above.
Table 1. Tentative Schedule
Task A
Background
Research
Task B
Public Facing
Engagement
Task C
Land Use
Framework
Task D
Preferred Plan
Task E
GPA Study
Recommendation
April/ May 2021 August 2021 October 2021 January 2022 April 2022
Meeting with
Staff
Meeting with
Staff
Meeting with
Staff
Meeting with
Staff
Meeting with Staff
Build Project
Website
Project
Website
Update
Project Website
Update
Project Website
Update
Landowner
Engagement
Meeting #1
Landowner
Engagement
Meeting #2
Landowner
Engagement
Meeting #3 & #4
CAC Meeting #1 CAC Meeting
#2
CAC Meeting #3
Synchronous
Community
Meeting #1
Synchronous
Community
Meeting #2
Synchronous
Community
Meeting #3
Asynchronous
Community
Survey #1
Asynchronous
Community
Survey #2
Asynchronous
Community
Survey #3
Planning
Commission
Meeting #1
Planning
Commission
Meeting #2
Planning
Commission
Meeting #3
City Council
Meeting #1
City Council
Meeting #2
City Council
Meeting #3
“Consensus
Though
Education”
Video
Recommendation
Memo
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Background
Research
Public
Engagement
Land Use
Framework
General Plan
Amendment
Preferred
Plan
Project Overview
Task A Task B Task C Task D Task E
End of 2021
Urban Land Institute
Technical Advisory Panel
June 24-29. 2021
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Project Purpose:
Consensus on a
Preferred Plan for
the Site
General Plan
Amendment for
this site
A preferred
plan for the site
that is as
realistic and
viable as
possible.
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Public Benefits
Schools
Parks
Streets
Economic
Outlook
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Are these
the right
questions?
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Brainstorm ideas -
anything goes!
Next step: Bringing it
back to viability and
feasibility 1410
Let’s be careful to consider
the difference between
parks and natural open
space
Are we engaging the right
population? What about
the voices of the people
who want to live here but
can’t afford it.
We need to fill in the retail
we already have, many
centers are in a need of an
update. We have so many
vacancies.
Green
space is
breathing
room
How do we attract boutique
spaces, small businesses,
non profits? What about
incubator spaces?
How do we
get foot
traffic across
Dublin Blvd.?
We need to bring work and
play together. Can retail
spaces be flexible to serve
other uses such as office?
How do we
capture the
“intangible”
people want
on this site?
Dublin’s culture is diverse, and
getting more diverse, how can
this development respond to
these cultural forces?
Office space is obsolete -
retail is struggling, how do
we convince people to
embrace what can be built?
Are we going
to have two
downtowns?
Planning Commission Discussion
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Opportunities
This could be an opportunity to connect
existing neighborhoods around the site
This is an opportunity to right size and
reconfigure the land uses with what the
market can bear
This is an opportunity to bring more
services to the area
Constraints
Market Constraints (especially for retail,
hotel, and office)
Desired Physical Scale
Impacts to shared public services: traffic,
schools, parks, etc.
Expectations are high, but the ability to do
something viable is limited
Do you think
there are other
Opportunities
and Constraints?
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Summary of Questions
Are these
the right
questions?
Do you think
there are other
Opportunities
and Constraints?
What do you
think of the
process so far?
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