HomeMy WebLinkAbout4.3 - 3429 Agreement for Snack Bar Concession Services
Page 1 of 4
STAFF REPORT
CITY COUNCIL
DATE: October 20, 2020
TO: Honorable Mayor and City Councilmembers
FROM:
Linda Smith, City Manager
SUBJECT:
Approving an Agreement with Pacific Coast Entertainment Group LLC
DBA: Rebel Kitchen Libations for Concession Services at The Wave
Prepared by: Andrea Mendez, Recreation Manager
EXECUTIVE SUMMARY:
The City Council will consider a service agreement with Pacific Coast Entertainment
Group LLC DBA: Rebel Kitchen and Libations for Concession Services at The Wave for
the 2021 Waterpark season.
STAFF RECOMMENDATION:
Adopt the Resolution Approving an Agreement with Pacific Coast Entertainment Group
LLC DBA: Rebel Kitchen Libations for Concession Services at The Wave.
FINANCIAL IMPACT:
Pacific Coast Entertainment Group LLC has proposed to pay the City 5% of annual
gross sales from $1 - $200,000, and 7% of the incremental gross sales at $200,001 and
above.
Award of the concession contract is estimated to result in a small profit, based on 2019
Waterpark season’s revenues even with the inclusion of needed overhead to manage
the contract. By comparison, the City’s operation of the concession facility in 2019
nearly broke even by the end of the season.
DESCRIPTION:
At the December 4, 2018 City Council meeting, Staff informed the City Council that they
would explore options to contract out portions of The Wave operations, including
concession sales. On January 31, 2020, the City released a Request for Proposals
(RFP) for Concession Operations at The Wave for the 2020 Waterpark season utilizing
the City's online RFP bidding system. Staff emailed the RFP to over 125 restaurants,
food trucks, and food vendors.
By the deadline of February 29, 2020, four proposals were received, including proposals
from Pacific Coast Entertainment, Ofa's Island BBQ, Sindhu's Flavors, and Coffeeology
Page 2 of 4
& Cafe. All proposals were reviewed, evaluated, and scored by Staff in accordance with
the following weighted criteria:
• Biography of the organization and project experience-20%
• Professional references-10%
• Proposed menu for concessions and price points-20%
• Approach and management plan-20%
• Financial proposal-30%
Shortly before the RFP response deadline, in accordance with guidance from County
and State officials in order to prevent the spread of COVID-19, the City cancelled the
2020 Wave Waterpark season, and therefore, concessions remained closed for the
season. However, evaluation and rating of the proposals moved forward in
consideration of the Waterpark reopening in 2021.
As shown in the table below, based upon the evaluation criteria, Pacific Coast
Entertainment (PCE) received the highest score. A discussion of selected criteria
follows.
Company
Final Scores
(out of 10)
Pacific Coast Entertainment 8.7
Ofa’s Island BBQ 6.8
Sindhu’s Flavors 6.1
Coffeeology & Cafe 4.4
Menu Options
In reviewing the submittals, Staff rated proposals more favorably if they closely matched
the existing menu and price point, and included previous Waterpark favorites such as
cheese nachos, hot dogs, and dole whip dessert items, so customers would not see a
significant change in the menu prices or content.
PCE proposed a menu similar to that offered in the 2019 Waterpark season, with
additions including a veggie burger, a turkey burger, sliders, pre-packaged snacks, and
fresh fruit. Proposed price points are also very similar to The Wave’s previous menu
with only slight increases to some items. This similar yet slightly expanded menu will
assist in a seamless transition for returning customers.
Menu options from competing vendors were limited and included mostly non-traditional
amusement park selections such as rice bowls, tikka and pulled pork sandwiches,
falafels, salmon burgers, chili bowls, burritos, and kalua pork items. These menus did
not include Wave favorites; additionally, price points from competing vendors were
higher, with combo meals as high as $17.
Financial Proposals
PCE has proposed to pay the City 5% of annual gross sales from $1 - $200,000, and
7% of the incremental gross sales at or above $201,000. With The Wave concessions
generating roughly $220,000 in 2019, Staff estimates the City will receive a small profit
Page 3 of 4
from PCE’s concessions operation. This includes the expenditure of a portion of staff’s
time to oversee the contract.
Compensation proposals from the competing bidders were comparable to PCE’s,
however menu options were not as favorable, and the management approach was not
as thorough as that of PCE.
Biography and Management Plan
PCE was founded in 2000 and has experience providing special event services for
weddings and corporate events, as well as providing beverage concessions for UC
Berkley’s Memorial Stadium from 2012 to 2016. Additionally, they have significant
restaurant experience owning several locations in Livermore including Sanctuary Ultra
Lounge, Winemakers Pourhouse, Pura Vida Cocina Latina, and Rebel Kitchen and
Libations. With this experience, they are able to cater park buyouts and birthday parties
as well.
PCE has a qualified manager and a staff of 8-10 to manage the operation full time.
They have committed to working with the City to hire food service workers that have
applied and interviewed during past recruitments. PCE references came back positive
with compliments to the company in both staff management and excellent
communication with contractors and customers.
Recommendation
Staff recognizes the many benefits that can be gained by outsourcing concession
operations at The Wave, including management expertise, purchasing power, and
menu flexibility. As such, Staff recommends approving the agreement with PCE for the
2021 Waterpark season. The attached agreement with PCE (Attachment 2) includes
language that protects the City if Alameda County or State restrictions prevent the park
from opening again.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
A copy of this report was provided to Pacific Coast Entertainment LLC.
ATTACHMENTS:
1. Resolution Approving an Agreement with Pacific Coast Entertainment Group LLC
DBA: Rebel Kitchen Libations for Concession Services at The Wave
2. Exhibit A to the Resolution - Concession Facilities Agreement with Pacific Coast
Entertainment Group LLC DBA: Rebel Kitchen Libations
3. Proposal Rating Sheet
4. Proposal - Pacific Coast Entertainment LLC
5. Proposal - Coffeeology LLC & Cafe
6. Proposal - Ofa's
7. Proposal - Sindhu's Flavors LLC
Page 4 of 4
Reso. No. XX-20, Item X.X, Adopted 10/20/20 Page 1 of 2
RESOLUTION NO. XX - 20
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING AN AGREEMENT WITH PACIFIC COAST ENTERTAINMENT LLC DBA:
REBEL KITCHEN & LIBATIONS FOR CONCESSION SERVICES AT THE WAVE
WHEREAS, City owns concession facilities at the Recreation and Aquatic Complex at 4201
Central Parkway, Dublin, CA Emerald Glen Park-The Wave Waterpark (The Wave); and
WHEREAS, through the concession facilities, the City makes snacks, food, and
refreshments conveniently available to its park users at The Wave; and
WHEREAS, the City desires to streamline and enhance the concession operations at The
Wave by engaging with a third-party concessionaire; and
WHEREAS, In January 2020, the City issued a Request for Proposals (RFP) for
concession operations, to which four proposals were received by the deadline; and
WHEREAS, City staff reviewed, evaluated, and scored each of the proposals; and
WHEREAS, Pacific Coast Entertainment LLC DBA Rebel Kitchen & Libations was the selected
bidder; and
WHEREAS, Pacific Coast Entertainment LLC DBA Rebel Kitchen & Libations best aligns with
the City’s previous menu and price points; and is prepared to complete the work outlined in the RFP;
and
WHEREAS, Pacific Coast Entertainment LLC DBA Rebel Kitchen & Libations will pay the City
5% of gross sales between $1-$200,000 and 7% of gross sales at $200,001 and above.
NOW, THEREFORE BE IT RESOLVED, the City Council of the City of Dublin does hereby
approve the Agreement with Pacific Coast Entertainment LLC DBA Rebel Kitchen & Libations,
attached hereto as Exhibit A.
BE IT FURTHER RESOLVED that the City Manager is authorized to execute the Agreement
and make any other modifications as necessary to carry out the intent of the Resolution.
PASSED, APPROVED AND ADOPTED this 20th day of October 2020, by the following
vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Reso. No. XX-20, Item X.X, Adopted 10/20/20 Page 2 of 2
______________________________
Mayor
ATTEST:
_________________________________
City Clerk
CITY OF DUBLIN PARKS AND COMMUNITY SERVICES DEPARTMENT
CONCESSION FACILITIES AGREEMENT
This CONCESSION FACILITIES AGREEMENT (“Agreement”) is made by and between the CITY
of DUBLIN (“City”) and PACIFIC COAST ENTERTAINMENT GROUP LLC DBA REBEL
KITCHEN & LIBATIONS (“Concessionaire”), (together sometimes referred to as the “Parties”) as
of October 20, 2020 (the “Effective Date”).
RECITALS:
WHEREAS, City owns concession facilities (the “Facilities”) at the Recreation and Aquatic
Complex at 4201 Central Parkway, Dublin, CA Emerald Glen Park-The Wave Waterpark (the
“Wave”); and
WHEREAS, as part of City’s parks and community services for its citizens, City desires to
offer snacks, food and refreshments conveniently available to its park users at the Wave; and
WHEREAS, City desires to have a third-party operate the Facilities in an effort to offer high
quality food and refreshments for visitors to the Wave; and
WHEREAS, Concessionaire desires to operate the concession facility at the Wave.
Now therefore, the Parties agree as follows:
1. Facility. The concession facility, as shown on Exhibit A is located at The Wave Waterpark at
Emerald Glen Park, 4201 Central Parkway, Dublin, CA.
2. Term. The term of this Agreement shall begin on the Effective Date and shall end on October
31, 2021, unless earlier terminated as set forth in Section 9, or if extended by the mutual written
consent of the Parties.
3. Fees. Concessionaire agrees to pay City a percentage of the gross sales resulting from
conducting business at the Wave as follows:
Gross Sales Percentage Paid to City
$1.00-$200,000 5.0%
$200,001 + 7.0%
A. Weekly Sales Count. During the term of the Agreement, Concessionaire will share
with City, on a weekly basis, its sales count.
B. Payment of Percentage of Gross Sales. Payments to the City, as described above,
shall be made on a monthly basis, no later than the 15th of the month following the month for which
payment is contemplated. (i.e. July payment will be made no later than the 15th of August)
4. Use.
A. Scope of Services. When the Wave and the Facilities are open to the public, the
Concessionaire shall provide services, as set forth in the Scope of Services attached as Exhibit B,
during normal business hours of the Wave, or at other times as determined by the mutual consent
of the Parties. Wave hours and dates are attached hereto on Schedule 1 and are subject to
change at any time per the City’s sole discretion.
B. Public Health Closures or Delays. The City reserves the right to close, or to delay the
opening of, the Wave and/or the Facilities at any time without notice, if such closure or delay is
deemed necessary due to an emergency or is in the interest of public health and safety. The City
shall have no liability whatsoever for any Concessionaire costs or damages incurred because of
any said closure or delay. The Concessionaire hereby waives any claim or right to any costs,
damages, or loss of income or business resulting from said closure or delay.
C. Food Concessions Only. Concessionaire may only use the Facilities to sell snacks,
food and refreshments to patrons and/or staff at the Wave. Concessionaire may use the Facilities
for storage of concession items only. Concessionaire may use City equipment listed on the
Equipment Inventory List attached as Schedule 2. Any other materials or equipment must be
provided at the sole expense of Concessionaire.
D. Subcontracting. Assignment. Concessionaire may not subcontract any portion of the
concession operation without the City’s prior written consent. Concessionaire may not assign,
sublease, or transfer any of its rights under this Agreement without the City’s prior written consent.
E. Keys and Locks. City shall issue one door key to Concessionaire. Concessionaire may
request additional keys from City but may not duplicate any keys. Keys must only be distributed to
appropriate staff. Concessionaire may not change locks or cylinders. Violation will result in
termination of this Agreement. Before receiving any keys to the Facilities, Concessionaire shall pay
a refundable $500 key deposit with City. Concessionaire shall pay for all key and lock replacement
costs if keys or locks are lost or damaged, even if the costs exceed the amount deposited.
F. Prohibited Items. Alcoholic beverages, glass bottles or containers.
G. Product Brands. Should City enter into an agreement with a beverage distributor, City
may require Concessionaire to sell that distributor’s products preferentially or exclusively.
H. Signs. Concessionaire may not install any permanent signs. Temporary, non-attached
signs may be used during Concessionaire operation but must be removed when not in use. Signs
must be in good condition, signs that are tattered or in poor condition must be removed.
I. Costs. Concessionaire shall bear all costs of operation, except as set forth otherwise in
this Agreement.
5. General Commercial and Auto Insurance. Prior to City’s execution of this Agreement,
Concessionaire shall obtain, and thereafter maintain during the term of this Agreement general
commercial liability insurance an amount not less than $2,000,000 and automobile liability
insurance for the term of this Agreement in an amount not less than $2,000,000 per occurrence,
combined single limit coverage for risks associated with the work contemplated by this Agreement.
If a Commercial General Liability Insurance or an Automobile Liability form or other form with a
general aggregate limit is used, either the general aggregate limit shall apply separately to the work
to be performed under this Agreement or the general aggregate limit shall be at least twice the
required occurrence limit. Such coverage shall include but shall not be limited to, protection
against claims arising from bodily and personal injury, including death resulting therefrom, and
damage to property resulting from activities contemplated under this Agreement, including the use
of owned and non-owned automobiles.
City and its officers, employees, agents, and volunteers shall be covered as additional insureds
with respect to each of the following: liability arising out of activities performed by or on behalf of
Concessionaire, products and completed operations of Contractor; premises owned, occupied, or
used by Concessionaire; and automobiles owned, leased, or used by the Concessionaire. The
coverage shall contain no special limitations on the scope of protection afforded to City or its
officers, employees, agents, or volunteers. The above-mentioned language regarding additional
insureds shall be included in the insurance coverage or added as an endorsement to the policy.
Prior to beginning any work under this Agreement, Concessionaire shall furnish City with complete
copies of all Certificates of Liability Insurance delivered to Concessionaire by the insurer, including
complete copies of all endorsements attached to the policies. All copies of Certificates of Liability
Insurance and certified endorsements shall show the signature of a person authorized by that
insurer to bind coverage on its behalf. If the City does not receive the required insurance
documents prior to the Concessionaire beginning work, it shall not waive the Concessionaire’s
obligation to provide them. The City reserves the right to require complete copies of all required
insurance policies at any time.
Concessionaire shall include all subcontractors as insureds under its policies or shall furnish
separate certificates and certified endorsements for each subcontractor. All coverages for
subcontractors shall be subject to all of the requirements stated herein.
6. Workers’ Compensation Insurance. Concessionaire shall, at its sole cost and expense,
maintain Statutory Workers’ Compensation Insurance and Employer’s Liability Insurance for any
and all persons employed directly or indirectly by Concessionaire. The Statutory Workers’
Compensation Insurance and Employer’s Liability Insurance shall be provided with limits of not less
than $1,000,000 per accident. In the alternative, Concessionaire may rely on a self-insurance
program to meet these requirements, but only if the program of self-insurance complies fully with
the provisions of the California Labor Code. Determination of whether a self-insurance program
meets the standards of the California Labor Code shall be solely in the discretion of the City.
The Workers’ Compensation policy shall be endorsed with a waiver of subrogation in favor of the
City for all work performed by the Concessionaire, its employees, agents, and subcontractors.
7. Unemployment Compensation. Concessionaire shall be solely responsible for the
unemployment compensation payments on behalf of their employees and personnel.
Concessionaire shall not be entitled to unemployment compensation in connection with the
services set forth in Exhibit B.
8. Indemnification. Concessionaire shall indemnify, defend with counsel acceptable to City, and
hold harmless City and its officers, officials, employees, agents and volunteers from and against
any and all liability, loss, damage, claims, expenses, and costs (including without limitation,
attorney’s fees and costs and fees of litigation) (collectively, “Liability”) of every nature arising out of
or in connection with Concessionaire’s performance of under this Agreement or its failure to comply
with any of its obligations contained in this Agreement, except such Liability caused by the sole
negligence or willful misconduct of City.
The Concessionaire’s obligation to defend and indemnify shall not be excused because of the
Concessionaire’s inability to evaluate Liability or because the Concessionaire evaluates Liability
and determines that the Concessionaire is not liable to the claimant. The Concessionaire must
respond within 30 days, to the tender of any claim for defense and indemnity by the City, unless
this time has been extended by the City. If the Concessionaire fails to accept or reject a tender of
defense and indemnity within 30 days, in addition to any other remedy authorized by law, so much
of the money due the Concessionaire under and by virtue of this Agreement as shall reasonably be
considered necessary by the City, may be retained by the City until disposition has been made of
the claim or suit for damages, or until the Concessionaire accepts or rejects the tender of defense,
whichever occurs first.
In the event that Concessionaire or any employee, agent, or subcontractor of Concessionaire
providing services under this Agreement is determined by a court of competent jurisdiction or the
California Public Employees Retirement System (PERS) to be eligible for enrollment in PERS as
an employee of City, Concessionaire shall indemnify, defend, and hold harmless City for the
payment of any employee and/or employer contributions for PERS benefits on behalf of
Concessionaire or its employees, agents, or subcontractors, as well as for the payment of any
penalties and interest on such contributions, which would otherwise be the responsibility of City.
9. Termination. This Agreement may be terminated by City at any time for convenience by
providing Concessionaire with thirty (30) days’ notice or upon twenty-four (24) hours verbal notice
in the event City determines the public’s health, safety or welfare requires such action. The
Agreement may be terminated by Concessionaire if City is in breach of any provision of this
Agreement, and fails to cure the breach within sixty (60) calendar days after receiving notice of the
breach.
10. Business Registration. Concessionaire understands that the activity described herein
constitutes doing business in the City of Dublin and agrees to register its business pursuant to
Chapter 4.04 of the Dublin Municipal Code. In the event of a dispute as to the amount owed or
whether such amount is owed to City, City will hold such disputed amount until either the
appropriate appeal process has been completed or until the dispute has been resolved.
11. Independent Contractor Status/Contractor Not an Agent. At all times during the term of this
Agreement, Concessionaire shall be an independent contractor and shall not be an employee of
City. Notwithstanding any other City, state, or federal policy, rule, regulation, law, or ordinance to
the contrary, Concessionaire and any of its employees, agents, and subcontractors providing
services under this Agreement shall not qualify for or become entitled to, and hereby agree to
waive any and all claims to, any compensation, benefit, or any incident of employment by City,
including but not limited to eligibility to enroll in the California Public Employees Retirement System
(PERS) as an employee of City and entitlement to any contribution to be paid by City for employer
contributions and/or employee contributions for PERS benefits.
Except as City may specify in writing, Concessionaire shall have no authority, express or implied,
to act on behalf of City in any capacity whatsoever as an agent. Concessionaire shall have no
authority, express or implied, pursuant to this Agreement to bind City to any obligation whatsoever.
In its capacity as an independent contractor, Concessionaire agrees and represents:
Concessionaire agrees to pay City a percentage, as outlined in Section 3, of the annual gross
sales resulting from conducting business at the Wave; Concessionaire has the sole right to control
the means, manner, and method by which the services under this Agreement will be performed;
Concessionaire has the right to hire or to use its employees to provide the services required under
this Agreement. Concessionaire is responsible for all expenses related to providing the services
outlined in Exhibit B including, but not limited to, food, refreshments, related equipment, and
business costs; neither the Concessionaire nor its employees or personnel, are required to wear
City uniforms; Concessionaire has the right to perform the same or similar services for others
during the term of this Agreement and maintains an active clientele; and Concessionaire is not
receiving remuneration from the City for the services provided.
12. General Compliance with Laws. Concessionaire shall at all times observe and comply with all
laws, ordinances and regulations, including all health and safety regulations and public health
orders.
13. Authority. The individuals executing this Agreement on behalf of Concessionaire each
represent and warrant that they have the legal power, right and actual authority to bind
Concessionaire to the terms and conditions hereof and thereof.
14. Notices. Service of any notices shall be sent as follows:
Any written notice to Concessionaire shall be sent to:
Gianni Schell, Manager and Partner
Pacific Coast Entertainment Group LLC, DBA Rebel Kitchen and Libations
2369 First St. Livermore, CA 94550
Any written notice to City shall be sent to:
City of Dublin
Att: Andrea Mendez
100 Civic Plaza
Dublin, CA 94568
15. Successors and Assigns. This Agreement shall bind City and its successors, and
Concessionaire and its heirs, successors and assigns. Concessionaire shall not assign this
Agreement, or any part, without City’s prior written consent.
or modified by the Parties’ mutual written consent.
16. Modifications. This Agreement may only be amended or modified by the Parties mutual
written consent.
17. Integration. This is the entire agreement of the Parties and each acknowledges that no oral
promises, representations or warranties have been made to the other.
18. Venue and Jurisdiction. Any action at law or in equity brought by either of the Parties to
enforce a right or rights under this Agreement shall be tried in a court of competent jurisdiction in
the County of Alameda, State of California, and the Parties waive all provisions of law to change
the venue to any other county.
19. Attorneys’ Fees and Costs. If a party to this Agreement brings any action, including an action
for declaratory relief, to enforce or interpret the provision of this Agreement, the prevailing party
shall be entitled to reasonable attorneys’ fees in addition to any other relief to which that party may
be entitled. The court may set such fees in the same action or in a separate action brought for that
purpose.
20. Counterparts. This Agreement may be executed in multiple counterparts, each of which shall
be an original and all of which together shall constitute one agreement.
IN WITNESS WHEREOF, the Parties hereto have caused this Agreement to be duly executed the
day first written above.
CITY OF DUBLIN Pacific Coast Entertainment Group LLC
Linda Smith, City Manager Gianni Schell, Manager and Partner
Attest:
Marsha Moore, City Clerk
Approved as to Form:
John Bakker, City Attorney
3569252.1
EXHIBIT A
EXHIBIT B
SCOPE OF SERVICES
1. The Vendor will not use any equipment or provide Food Services at
the Water Park for any other purpose or operation not specified
herein.
2. At the end of the season and upon termination of the Agreement, the
Vendor shall return the Facility to the City in the same condition as
existing at the time of entering into the Agreement, reasonable wear
and tear excepted.
3. During the term of the Agreement, the Vendor shall assume full
liability for any repairs, loss, damage or destruction to the Facility
which is due to the fault or negligence of the Vendor or the Vendor’s
agents or employees.
4. Except for the items included within “Concession Equipment” the
Vendor shall be responsible for providing all food service equipment
required to successfully operate Food Services, which shall include
a cash register capable of accepting credit cards and printing
receipts. At the end of the season and upon termination of the
Agreement, the Vendor shall return all City-owned equipment to the
City in the same condition as existing at the time of entering into the
Agreement, reasonable wear and tear excepted.
5. At the end of the season and upon termination of the Agreement, the
Licensee shall empty and clean all food storage areas, including the
Freezer/Refrigerator within thirty (30) days of the end of the season
and/or termination of the Agreement.
6. Should any of the City-owned equipment break or malfunction, the
Vendor shall immediately notify the Recreation Supervisor to
arrange for repairs. In the event any of the City-owned equipment
breaks beyond repair as determined in the sole discretion of the City,
the Vendor shall be responsible for providing a like-kind replacement
at no cost to the City. Any of said equipment replaced by the Vendor
shall become property of the Vendor.
7. The Vendor shall be responsible for providing and maintaining all
service ware, uniforms, linens, disposable products, signage, menus
and laundry services.
8. The Vendor shall always observe and comply with all federal, state,
county, and local laws, ordinances and regulations with regard to
Food Services operations, and to all matters affecting the public and
employees.
9. The Vendor shall be solely responsible for maintaining the Facility,
Freezer/Refrigerator and equipment in a clean sanitary manner in
EXHIBIT B (CONT.)
10. accordance with the highest industry standards and in full
compliance with all the rules and regulations associated with the
Alameda County of Environmental Health (“Health Department”).
11. The Vendor shall be responsible for obtaining all licenses and/or
permits required to comply with all City, county, state and federal
sanitation laws, codes and regulations with regard to Food Services
operations including Food Handlers Permit.
12. Any health inspection is to be coordinated with City staff.
13. The Vendor shall report the outcome of any and all inspections by
the City, Health Department or other regulatory agency. Deficiencies
reported shall be promptly corrected by the Vendor and
communicated to the City.
14. The Vendor shall notify the City’s Police Department and/or
Alameda County Fire Department in the event of a fire or other
emergency using the appropriate communication method. Further,
the Vendor shall establish appropriate emergency procedures,
ensure that all of its employees are trained on such procedures and
provide copies of these procedures to City staff.
15. Throughout the term of the Agreement, the Vendor shall be solely
responsible for the security of the Facility and all other areas under
the Vendor’s supervision. Further, the Vendor and its employees
shall ensure that, upon completion of normal business hours, the
Facility is secured and that all appropriate equipment and lights have
been turned off.
16. Subsequent to approval by the City, the Vendor shall be authorized
to display its logos at designated locations within the food service
area of the Water Park.
17. The Vendor shall have a licensed Certified Food Service Manager
on-site at all times while providing Food Services. Said Manager
shall have a minimum of two (2) years of experience in operating
similar food services.
18. The Vendor will at the conclusion of the season, perform a full and
detailed cleaning of the facility to include but not limited to the
following:
a. Removal of all food and supplies
b. Clean all appliances (inside and out)
c. Degrease and steam clean range hood
d. Clean all hood filters and ducting system
e. Machine scrub tile flooring
f. Clean and sanitize all counters and shelving
g. Remove any food and clean all refrigerators and freezers
h. Clean all ceiling vents and fans
EXHIBIT B (CONT.)
i. Scrub, degrease and rinse exterior concrete entrance
sidewalk
j. Clean all windows (inside and out) washing all exposed glass,
wipe all frames, sills, and ledges
k. Clean all baseboards and walls
l. Move all equipment on wheels to access and clean the walls
and floors underneath and behind
SCHEDULE 1
Concessions will operate daily during the waterpark season with the
following schedule:
Daily Waterpark Hours
• 11:00AM-6:00PM
Waterpark Dates
• Daily: May 29 - August 8
• Weekends Only: August 14 - September 6 (including Labor Day)
Open on the following holidays:
• Memorial Day, May 31, 2021
• Independence Day, July 4, 2021
• Labor Day, September 6, 2021
The Waterpark hours are 11:00am to 6:00pm, with concessions opening at
11:00 am and closing at 5:45 pm daily. Concessions will assist in providing
an enjoyable experience to park guests while attending the waterpark with
food and beverage options made available for purchase. With the
exception of water, patrons are not permitted to bring food and beverages
inside the waterpark.
SCHEDULE 2
The concession facility measures 20ft x 29ft and is 580 square feet. The
front-of-house area consists of a grill, prep and fry station along with 2
customer sales windows. The back-of-house portion consists of cold and
dry storage, chemical/janitorial storage and a dishwashing station.
The facility must be left in clean and undamaged condition. Vendor will be
assessed fees for any damages or for any additional cleaning required.
The concession includes the following equipment:
• 1 Electronic Menu Display Board
• 1 Turbo Air Solid Door Refrigerator (three door) – 73 Cubic Feet
(M3R72-3-M)
• 1 Turbo Air Solid Door Freezer (two door) - 42.1 Cubic Feet (M3F47-
2-M)
• 2 Turbo Air Under Counter Freezer (JUF-48-N) (JUF-60-N)
• 1 Turbo Air Work Top Freezer (TWF-60SD-N)
• 1 Turbo Air Mega Top Unit - Sandwich/Salad Prep Table w/
Refrigerated Base (MST-72-30-N)
• 1 BUNN Coffee Machine with two 1.5-liter Capacity Pots
• 1 Taylor Soft Serve Freezers (Two Flavor Dispenser) Model 791
• 1 Ortega Nacho Cheese Warmer & Dispenser
• 2 Globe 16lbs Countertop Electric Fryers (PF16E)
• 1 Cecilware Electric Griddle (Model: EL1836)
• 2 Sodir Panini Machines
• 1 Four light heat lamp
• 1 Amana RC22S2 Heavy Duty Stainless Steel Commercial
Microwave Oven with Push Button Controls – one cubic foot
• 1 Indigo Ice Machine
• 1 Soda Machine (soda provide by soft drink vendor)
• 1 Turbo Air Glass Door Merchandiser Refrigerator – 20.3 Cubic Feet
(TGM22RV-N6)
• 3 P.O.S. Machines
• 1 Three-Compartment Sink
• 1 Prep Sink
• 2 Hand Washing Sinks
Rater: LaShawn Butler
Vendor NAME
Criteria Weight Rating Score Rating Score Rating Score Rating Score
Biography of the
organization and Project
Experience
20%5 1.0%4 0.8%7 1.4%9 1.8%
Organization
professional references 10%7 0.7%1 0.1%7 0.7%8 0.8%
Proposed menu for
concessions and price
points
20%3 0.6%4 0.8%7 1.4%10 2.0%
Approach and
management plan 20%7 1.4%3 0.6%8 1.6%9 1.8%
Financial proposal 30%8 2.4%6 1.8%5 1.5%8 2.4%
Total 100%30 6.1%18 4.1%34 6.6%44 8.8%
Sindhu Rebel OfaCoffeeology
Proposal 1 Proposal 2 Proposal 3 Proposal 4
Rater: Bridget Amaya
Vendor NAME
Criteria Weight Rating Score Rating Score Rating Score Rating Score
Biography of the
organization and Project
Experience
20%5 1.0%4 0.8%7 1.4%8 1.6%
Organization
professional references 10%7 0.7%1 0.1%7 0.7%8 0.8%
Proposed menu for
concessions and price
points
20%4 0.8%6 1.2%8 1.6%10 2.0%
Approach and
management plan 20%7 1.4%4 0.8%5 1.0%8 1.6%
Financial proposal 30%7 2.1%7 2.1%6 1.8%8 2.4%
Total 100%30 6.0%22 5.0%33 6.5%42 8.4%
Proposal 1 Proposal 2 Proposal 3 Proposal 4
Sindhu Coffeeology Ofa Rebel
Rater: Andrea Mendez
Vendor NAME
Criteria Weight Rating Score Rating Score Rating Score Rating Score
Biography of the
organization and Project
Experience
20%4 0.8%2 0.4%8 1.6%8 1.6%
Organization
professional references 10%8 0.8%1 0.1%8 0.8%8 0.8%
Proposed menu for
concessions and price
points
20%4 0.8%5 1.0%9 1.8%10 2.0%
Approach and
management plan 20%7 1.4%3 0.6%5 1.0%9 1.8%
Financial proposal 30%8 2.4%7 2.1%7 2.1%9 2.7%
Total 100%31 6.2%18 4.2%37 7.3%44 8.9%
Proposal 1 Proposal 2 Proposal 3 Proposal 4
Sindhu Coffeeology Ofa Rebel
Vendor NAME
Criteria Rating Score Rating Score Rating Score Rating Score
LaShawn Butler 30 6.1%18 4.1%34 6.6%44 8.8%
Bridget Amaya 30 6.0%22 5.0%33 6.5%42 8.4%
Andrea Mendez 31 6.2%18 4.2%37 7.3%44 8.9%
Final Scores 30.3 6.1%19.3 4.4%34.7 6.8%43.3 8.7%
Proposal 1 Proposal 2 Proposal 3 Proposal 4
Sindhu Coffeeology Ofa Rebel
PROPOSAL FOR FOR CITY OF DUBLIN AS
CONCESSIONAIRE FOR THE WAVE WATER PARK
BY PACIFIC COAST ENTERTAINMENT GROUP LLC
DBA REBEL KITCHEN & LIBATIONS
2369 FIRST ST LIVERMORE CA 94550
925-373-0521 REBELKL.COM
GIANNI SCHELL 925-705-1464
GIANNI@REBELKL.COM
Biography and Project Experience:
Pacific Coast Entertainment Group LLC was founded in 2009,
but was originally a sole proprietorship named Pacific Coast
Events founded in 2000.
From 2000 to 2009 Pacific Coast Events excelled at providing
special event services for weddings, corporate events, and
private functions. The focus of the company at that time was
providing event staffing, rentals, catering services and bar and
beverage services. We administered services to approximately
1000 events in that 9 year period, from small in home parties
with 25 guests to corporate event with 1000 guests.
In Sept 2009 the LLC was formed as the company expanded
operations opening Sanctuary Ultra Lounge & Restaurant in
downtown Livermore. The project grew to exceed $1,000,000
in sales annually on site while continuing to operate its offsite
division with approximately $500,000 a year in sales from event
management, catering and staffing.
Many of the events the company provided services for over the
years would be applicable to The Wave. The one that probably
applies most to this project was providing services for CAL(UC
Berkeley’s) Memorial Stadium for football games from 2012 to
2016. Our company ran and operated all of the bar and
beverage concessions for the entire stadium. We opened 8-10
bars on four different levels of the stadium for sporting events,
including the VIP section on the top level of the stadium for
high level donors.
On any given game day we would have 20 - 40 staff on site to
run all the bars which serviced up to 30,000 to 50,00 guests.
On several occasions we had upwards of 50 staff.
We stopped operating the bars when the company that had the
contract with the stadium, had their contract expire as they
were out bid by another company.
Other events that would be applicable would be the numerous
events over the years we would cater for. We have catered
weddings regularly for 200+ guests and have also provided food
for large corporate events and festivals over the years.
In addition to our offsite services we have also opened 3 other
concepts in addition to Sanctuary. We bought another small
bar and restaurant in Livermore in 2015 called the Winemakers
Pourhouse. We ran that as is for a year. This was as failing
business that we were able to resuscitate and make profitable
in less than a year. We eventually obtained a hard liquor
license for the project and then changed the name and concept
to Pura Vida Cocina Latina & Sangria Bar. This became an
incredibly popular venue in downtown Livermore. This project
was sold at the end of 2019 for a nice profit.
In Oct of 2018 after a great 9 year run as Sanctuary Ultra
Lounge & Restaurant we decided to remodel and rebrand that
location to its current theme and name as Rebel Kitchen &
Libations. This project if flourishing and one of the more
popular venues in downtown Livermore.
For the last 20 years all we have known is the food/beverage
and the hospitality business. With four brick and mortar
concepts and continued operations of our offsite catering and
events company I believe is indicative of our experience and
ability to run concessions at The Wave Water Park. Especially
on the events side, our ability to walk into a new building, with
a new kitchen/facility and be able to adapt and serve a large
group of guests successfully will transfer well to this project.
Organization professional references:
Gabe Villanueva 408-375-3509 Gabev44@gmail.com
Director of Operations CALs memorial stadium. Gabe was our
contact and direct report when we operated the bars for
football games and other events. Our responsibilities included
opening facility, cash drawers, inventory, cash and credit card
transactions, end of day reports and closing. All 8 bars worked
independently of each other, so we in essence had 8 different
concession stands we were operating.
Kelly McCartney 510-549-1000 Kelly@Bancrofthotel.com
We have provided bartenders and servers on an off for 12 years
of the Bancroft Hotel. I believe we started in 2008 running
their bar and beverage operations for special events and also
provided food service staff to help set up buffets or for sit down
dinners. They eventually hired there own in house staff and
used us on occasion to supplement their current staff. There
were occasions where they would hire 20+ staff at a time for
multiple event both in house and offsite.
Contra Costa County Deputy Sheriff’s Association
Dana Creedon (925) 228-9710 www.contracostadsa.org
We have run the bar and beverage concessions at the DSA for
10+ years. They have a banquet facility that their members
use for large parties and we manage the bar and beverage
portion of the events including all cash transactions, opening
and closing operations and reports. We still currently run
operations for this client.
PROPOSED MENU:
Our plan is to continue for the most part the menu The Wave
has had the last few years. Continuing to focus on burgers, hot
dogs, nachos, frozen yogurt, chicken tenders, chips, fries,
bottled water and soda. We would want to remove a few of
the items that were not selling and perhaps add a few items. I
would also like to add some packaged healthier items like
granola bars, baked chips, quest bars.
In our experience it’s better to do fewer items, but to do what
you have very well. It’s important the product is of good
quality, is consistent and you are able to get it out in a timely
fashion. Sometimes two large a menu will lead to longer
preparation times and inconsistent product. If you look at a lot
of the sports stadiums some of the concessions will literally
have just 4-5 items. Maybe a burger, cheese burger, chicken
burger and fries for example. They are able to streamline their
processes to an efficient assembly line cranking out hot food
quickly. To give you an example, if your staff is cranking out
burgers efficiently all day but all the sudden you have a fish
taco on the menu that is rarely ordered, it halts momentum as
the staff has to gather themselves figure out what the cook
times are, what goes on the item, etc and that can cause minor
but significant delays with orders up. Sometimes simple is
better. We won’t be reducing the menu significantly but its
best to evaluate what is selling and not selling and what is easy
to prepare quickly without disturbing continuity and efficiency.
We understand there were some issues with being able to
serve fries last year with the current equipment. After walking
through the facility there is room under the hood for restaurant
grade deep fryer, which would absolutely be necessity to be
able to keep up with the demand. I understand that currently
your department is evaluating with the help of an electrician
whether that’s doable with the current circuit breaker load and
if it’s not enough then there is a willingness to add whatever
power requirements are necessary for that deep fryer. Having
a commercial fryer in place will also allow us to explore other
options like sweet potato fries etc.
One potential solution would be removing the panini press. We
can still do a grilled cheese on the flat top grill. Panini presses
use a lot of power. We used to have on at one of my
restaurants and we finally had to stop using it because it would
blow fuses no matter where we put it in the kitchen. Removing
the panini press might give you enough power to run the fryer
without having to increase the electrical load.
At first glance we may raise the prices 50 – 75 cents to make
sure we maintain a food cost that is consistent within normal
ranges in the hospitality industry. This is important so we can
have good quality food and to be able to hire and keep a solid
team of employees.
Proposed menu:
Hamburger $5
Cheeseburger $6
Double Cheeseburger $8
Beyond Burger(Veggie Burger) $9
Turkey Burger $6
3 Burger Sliders on Hawaiian Roll $7
Hot Dog $5
Chicken Tenders $7
Cheese Nachos $6
Add side of fries to any of the above for $2, add medium
fountain soda for $2 or large for $3
French Fries $5
Cheese Fries $6
Sweet Potato Fries $6
Pretzel $4
Caesar Salad $7
Packaged Snacks:
Cheese and crackers TBD
Chips $2
Granola Bar $2
Quest Protein Bar $3
Assorted Candy Bars $2 to $3
Desserts:
Churro $2
Churro Madness $7
Pineapple Dole Whip $6
Ice Cream $5
Dippin Dots $5
Golden Wave Float $5
Fresh Fruit (apples & bananas) $1
Drinks:
Medium Fountain Drink $3
Large Fountain Drink $4
Bottled Water $3
Bottled Gatorade, Iced Tea, Juices $4
Iced Coffee $4
Will explore other packaged options for example peanut butter
and crackers, Nutella and crackers, etc
Because we have catered for so many years one thing we do
bring to the table is the ability to have more options for buy
outs. We have the ability to do taco bars and even a high-end
buffet dinner with options like lemon herb chicken, rosemary
garlic tri tip, grilled salmon, mixed seasonal vegetables, garlic
smashed potatoes and mixed green or Caesar salad. This
particular buffet is one we have done hundreds of times for
weddings and off site events. For 100 or more guests we
usually charge $30 to $35 per person depending on there
choices.
In the event that you had a buy out with a corporate client and
they did want alcoholic beverages we do maintain the licenses
to do that. Again, this would only be if the city where to permit
this and only for a close out corporate client. We can do a nice
set up with just beer and wine, and cocktails as well.
APPROACH AND MANAGEMENT PLAN:
Having the infrastructure of our current restaurant with all its
resources allows us to hit the ground running. We have
existing relationships and accounts with US Foods, Costco,
Produce Companies, etc.
Though we will be using your existing health permit we have
one for our restaurant and know what it takes to maintain and
clean a facility up to the standards of Alameda County
Environmental Health Department.
One of my mangers has already committed to managing this
operation full time. Laura has worked for me for 12 years.
Without any experience, with the current set up at The Wave
she would have without a doubt been able to manage this
project with her vast experience in working at hundreds of
events over the years. Additionally, she worked and managed
the events at CALS Memorial Stadium, Bancroft Hotel and the
Deputy Sherrif’s Association. However I did not know until
just a few days ago that she actually ran concessions for
another company at Robert Livermore Parks concession stand
for their pool and water park. She would 100% be a natural fit
for this project and has already committed to running it if our
bid is accepted.
Heather Bouscal our Kitchen Manager at our restaurant Rebel
Kitchen and Laura our manger on site will be responsible for
health code compliance. Please see Heathers certification as
an ANSI ServSafe Food Protection Manager.
Financial Proposal:
Since there are quite a few unknowns in this project for us, we
would like to propose a financial agreement where the City of
Dublin would share in the revenue of the operation. We
propose a revenue share of 5% for accumulated revenue under
$200,000 for the summer and 7% for $200,001 and up.
Payments would be made monthly by on the 15th of the month
based on a P&L prepared by our bookkeeper whom has been
with us for 10+ years.. For example, payment for the month of
May will be made on June 15th, the month of June paid on July
15th etc.
There is a tremendous commitment in time and learning for us
and so we would like to also have an option for next year as
long as the city of Dublin is content with our operations.
In conclusion I believe our vast knowledge in the operations of
restaurants, concessions and off-site events for 20+ years will
allow us to competently and efficiently run the concessions at
The Wave. Our goal is to run this project so the City of Dublin
will know its in very capable hands and not have to worry about
operating it anymore. Its commendable that the city has been
able to operate it with such success the last several years and
we hope to take that burden off the city.
Thank you for the opportunity to submit our proposal and we
welcome any questions of feedback.
• .. • •'• A• •' (. 1
Coffeeology LLC & Cafe would like to extend its thank you to the City of Dublin Ca Recreation Dept for
giving us the opportunity to apply for the bidding and occupancy of the WAVE CENTER CONCESSION
STAND located Emerald Park, Dublin Ca.
Although our offer to occupy the concession stand may seem unorthodox, we see it as logical and
practical.
As you know, there are certain social, economic and other pessimistic factors will most certainly impact
this year's (2020) attendance at the Wave. Furthermore, experts have indicated that public forums,
parks, community events and other institutions will be affected by the Corona Virus Pandemic. Bottom
line, The Wave's revenue most likely will be affected by this predicament.
month• " $3.10 Sq Ft.
Obviously if the circumstances were different, Coffeeology would be more than happy to extend the
City of Dublin's compensation. Nonetheless, we have to take a conservative approach and insulate
ourselves from any possible projected losses. However we are pleased to extend an additional
incentive to the City should things change for the better.
Please review the following contingency.
Contingency: Coffeeology LLC is will allocate a 5% Net Sales Bonus should the Concession Revenue
surpass the Waves reported concession Revenue for 2019.
Coffeeology LLC enjoys working with the City of Dublin and its wonderful diverse community. We've
participated in a few events with the City (including last year's St. Patrick's Day and Splatter festivals)
with optimal success and compliance.
Since 2016, we have demonstrated the ability to bring an entire mobile Cafe without any issues or
deficiencies in Products, Services, Compliance or Legalities.
Since 2016 Coffeeology LLC has participated in over 60 major Festivals or events throughout California &
Nevada. Our ability to mobilize, setup and serve thousands of patrons since 2016 has been challenging,
yet gratifying and rewarding.
Coffeeology LLC is well experienced & prepared to implement and operate the City of Dublin's Wave
Center Water Park's concessionary unit.
Finally we are committed in continuing this service and attitude toward bringing the community
together without delay or deficiencies.
COFFEEOLOGY MENU
BEVERAGES FOOD ITEMS
LARGE POUROVER COFFEE
$5
KOSHER HOTDOG
SMALL POUROVER
$3
ANGUS BEEF HAMBURGER (WITH CHEESE $1 MORE)
BULLETPROOF KETO COFFEE
$6
GRILLED CHICKEN BURGER
CHAI TEA LATTE
$5
TURKEY BURGER
MATCHA TEA LATTE
$5
HAM & CHEESE GRILLED
GREEN TEA DECAF
$3
TUNA SANDWICH
COLD BREW COFFEE
$5
HAM& CHEESE SANDWICH
NACHOS WITH CHEESE
STRAWBERRY BANANA SMOOTHIE
$5
EGG SAUSAGE BURRITO
COCONUTSMOOTHIE
$5
SHREDDED STEAK BURRITO
MOCHA SMOOTHIE
$5
BEAN AND CHEESE BURRITO
HORCHATASMOOTHIE
$5
PHILLYCHEESESTEAK
MATCHA SMOOTHIE
$5
CHICKEN FAHITA BOWL
CHOCOLATE SMOOTHIE
$5
ROAST BEEF CHEDDER MELT
WHEY PROTEIN VANILLA FRAP
$7
TURKEY ENGLISH MUFFIN
BEYOND BURGER HANDBURGER (KETO/VEGAN)
VEGGIE BURGER (VEGAN)
CHICKEN NUGGETS
WATER BOTTLES
$3
BOTTLE TEA (SWEET)
$4
SANTA FE SALAD
GATORATE
$4
CHEFSALAD
APPLE JUICE
$4
BUFFALO CHICKEN FOCACCIA
CRANBERRY WALNUT SALAD
Fountain Soda
$4
CHICKEN CEASAR SALAD
Pepsi 16oz
$3
SNACK PACK HEALTHY
Pepsi 8oz
$3
SALMON BURGER
Sprite
$4
CHILI BOWL WITH CRACKERS
Snapple
$4
Diet Pepsi 16oz
$3
CHIPS OF ALL SORTS
Minute Maid Lemonade
$4
ALMONDS
Dr. Pepper 16oz
TRAIL MIX
Candy Bars
Acai Bowl
Assorted Yogart (with topping)
Ice Cream Cups
Popsicles (real fruit)
Drumbstick Icecream
Icecream Sandwich
$5
$8
$7
$7
$6
$6
$5
$6
$5
$5
$5
$7
$7
$8
$5
$7
$6
$7
$5
$6
$6
$5
$5
$4
$7
$5
$2
$3
$3
$3
$4
$3
$3
$3
$3
$3
StateFoodSafety
toot I tv Tra, it iing & Ce3`t if ica t ir." I i
Certificate of Training
Awarded to
0
'O'successfu[ly com Piet! ng the
California Food�Handlers Course
_____q403-036kab __ ,
Certificate Verification Number
Verity at www.statefoodsafety,c.om,'Verify
alws
�r(zl -
iA,
0( "f�
This progam prepare,, the learner
0
to bs a responsible food handier.
Cryan Chipman, CUS, CP-FS
CEO, statel'oodsafety
711 Timpanogos Pkwy; Orem, UT
1-� --------------------------------
Ajajp� - alt is Aq pajomoj pooi
Apiespooja4eis'ODD
SA-d)ASS J-)YUeU1ee14D UeAl!a
California Food Handlers Card
issued to; tonya taylor
completion Date: Feb 8, 2020
verification--i936kab
State FoodS
-------------------------------
IN-1
YOUrcopy/Su copia
Feb 8, 2020
Issue Date (valid for 3 years)
Scan with a smart device to verify.
#
----------------------
I 44J1-'S'P00P1P1SAq P010MOd
California Food Handlers Card
I
Issued to, tonya taylor
Completion Date: Feb 8
I
#
. ....... ...... . .. 1.....,.�, ,�2020 -..------.------.-.--I
I
Verificatiomg2403-036kab
S t a t C, F 0 0 d &I fe ty 5en with amlWt t.w'!N
-------------------------------
Manager Copy "I llopia del gerente
5
LMM2=�
Email:&W- ()1OCK1-ZC-
1. ftyi-qgg Pnovide
Desofte the services your company will provide.
2. Staffina
Total number of staff:
Proposed number of shifts per day:
Number of staff per shn
JIM 11F—T-1MR7—j�
!I,, WI'
046- A S A 6r�
"17 ell
t 41
[E)
4PrOuctandftyR-81-g—hedult
List all proposed products and pritces your company anticipates charging
customers for the season. Include products.such as beverages, snacks, snow
cones, etc,
Attach a copy of your company's menu.
6. Prol2osed 9gyjamoot
List all of the equipment your company will furnish to fulfill services. nclude Point,
of Sale Hardware,
7
7. References
Provide the contact information for three (3) customers that your company wishes
to provide as references. References shall be customers for which your company
Is providing or provided concessions to within the la%t three (3) years.
is, 6
Page 11 4-A 12
company has all required licenses and permits, copies are
v
attached hereto, and will maintain in full force and effeat during the
term of the contract.
our company acknowledges and agrees to obtain and maintain in
f ull force and effect during the term of the Agreement, any and all
L reeFulred lice-tses an4 *-ernits.
9. Licensing -Fee Proposals
Enter the amount of the proposed fee your oompany will pay to the City for the
occupancy period, May 1, 2020 to September $0, 20X
t vW Ut*<f
40,
Additionally, please include all proposal items as listed within "Proposal
Submission". tt
f
Page, 12 of 12
TO: City of Dublin
A • •. Franklin
11 Civic Plaza
Dublin,CA 94568
SUBJECT: Proposal for Concession Operations at the Recreation & Aquatics
Complex at Emerald Glen Park —The Wave Waterpark ("The Wave")
DATE: February 28, 2020
SUBMITTED
2
Hello, Feb 28, 2020
Ofa's Island BBQ would like to thank you for the opportunity to submit our
proposal and hopefully be your vendor for the Wave's Concession Stand for 2020.
A little bit about Ofa's Island BBQ...
Our business was established in 2010... family owned and operated til this day.
My husband Peni, our two youngest daughters Sherry and Ofa and I, run the
business. We named the business after our daughter Ofa who is our youngest of 5
children. She was named after her grandmother Ofa and their name in the
Tongan language means "love." Thus, is where our slogan derived from... "A taste
of Island love from our family to yours."
As a hot food vendor, we have been providing our services in the City of Dublin
by way of the Thursday Dublin Farmer's Market when it first opened up about 10
years ago. As a matter of fact, we are the original food vendor still there.
From our popularity at the Dublin's Farmers Market, we were invited by the City
and became a part of the St. Patrick's Day Festival as well as Splatter. We have a
huge following in Dublin because we built such a wonderful and loyal customer
base.
We are currently a part of the San Ramon Farmers Market and have been for
about 9 years. We have, also, been a part of many other farmers markets such as
Walnut Creek, San Francisco, Vallejo just to name a few. We participated in the
Alameda Antique Faire. We have been a part of the San Ramon VSA Swim Event
for the last 6 years and is the biggest draw there. We, also, were a vendor with
the County Swim Event held in Alcalanes High School in Lafayette.
Thank you for the consideration and we hope to hear from you soon. If you have
any questions, we an be reached at 510-938-7475 or email Peni or Sherry at
ofasislandbbq@yahoo.com.
1) MATT BERGH / PG&E (San Ramon)
3) BRIAN ST. PIERRE / MANAGER - DUBLIN FARMER'S MARKET
# 925-825-9090 ext 930 OR brianstpierre@pcfma.org
4) HARV SINGH / DIRECTOR -MANAGER - SAN RAMON FARMER'S MARKET
# 510-894-9191 OR harv@sanramonfarmersmarket.org
5) STACI DESHASIER / DIRECTOR -MANAGER —WALNUT CREEK FARMER'S
MARKET
# 925-787-0121
6) ALEX KAPLENKO / VSA SWIM EVENT VENDOR COORDINATOR (San Ramon)
# 925-699-5676 OR akaplenko@chevron.com
CO
ISLAND SPECIAL
• BBQ CHICKEN
• KALUA PORK
• RICE
• CUCUMBER SALAD
• BOTTLE DRINK
C
• PULLED PORK SANDWICH
• CHIPS
• BOTTLE DRINK
• HOT DOG
• CHIPS
• DRINK
$8 RICE BOWLS
xvu choice of—
➢ BBQCHICKEN
➢ KALUA PORK
➢ CHOP SUEY
)0- CUCUMBER/TOMATO SALAD
DESSERTS ;1.1,11, $7
• TROPICAL SMOOTH I E
• TRIPLE BERRY SMOOTHIE
• ITALIAN ICE CREAM
DRINKS
BOTTLED WATER= $2.50
BOTTLED SODA = $3.50
(COKE - DIET COKE - SPRITE)
APPLE JUICE = $3
ORGANIC LEMONADE = $3.50
V8 SPLASH 100% JUICE = $3.50
➢ BBQ CHICKEN
➢ KALUA PORK
➢ CHOP SUEY
➢ CUCUMBER/TOMATO SALAD
• BBQ SAUCE
• SOYSAUCE
• HOT SAUCE (SIRACH
• JALAPENOS
• CHEESE I
;.• • • i
FLAVOR • :: • VERY OWN MARINADE) I
KALUA PORK- SHREDDED SMOKEY FLAVOR (W/OUR OWN SIMPLE
INGREDIENTS THAT MAKE • ITS DELICIOUS FLAVOR)
CHOP SUEY - VEGE NOODLE DISH (RICE NOODLES W/CABBAGE, ONIONS
AND CARROTS) -SERVED HOT
k PULLED PORK SANDWICH -OUR SHRED KALUA PORK W/BBQ SAUCE AND
COLE SLAW ON •FT HOAGIE ROLL
CUCUMBER/TOMATO •' '
TOMATOES ..
TROPICAL S• •THIE - FROZEN MANGO, PEACH, PINEAPPLEi
STRAWBERRY
. .
• • • . . •
.. • p.
.. •
➢ CHIPS "DIRTY CHIPS" BRAND - KETTLE COOKED IN PEANUT OIL BLEND..
SEA SALT OR BBQ FLAVOR. IF NOT IN STOCK - WILL TRY OUR BEST TO GET
A BRAND THAT IS SIMILAR
➢ HOT DOGS - COSTCO/KIRKLAND BRAND100% BEEF DOGS
*** ALL MEATS — CHICKEN, HAMBURGER PATTIES, • )• !,
ON OUR BBQ GRILL FLAVORED WITH MESQUITE CHARCOAL. WE NEVER, EVE
USE LIGHTER FLUID ON OUR CHARCOALS. WE WANT PEOPLE TO TASTE THE
YUMMINESS OF ••D NOT
COMPLIMENT US ON EVEN THE RICE!
***OUR SMOOTHIES —JAMBA JUICE GOT NOTHING ON IT. IT'S STRAIGHT FRUITS
AND JUICE — NO ICE EVER INCLUDED! YOU GET YOUR MONIES WORTH!
We will have a suggestion box for customer feedback — compliments — concerns
or requests. The menu may change or be revised depending on the sales of each
items. There are so much more we can add to the menu, but this is only our first
year trying it out so we want to keep it somewhat simple but a good variety and
healthier alternatives along with the basic snack foods.
We will approach this as we have always done with our business for the last 10
years ... my husband grills, one daughter cashiers, the other daughter and myself
serve. There is always additional help waiting if needed.
Our mission is to share our way of cooking with everyone and our goal is that our
customers are happy and satisfied with what we bring to the table for them. We
wouldn't sell anything we wouldn't eat.
We will gladly give back to the City of Dublin for the use of their Concession Stand
a set amount of $500 per week. This is open for discussion/negotiation if you feel
this is not a fair amount.
Response e • City of Dublin'se• •!o.:
For Waves iDublin water park concession stand
.;
Sindhu Chhabra
Sindhu's Flavors L�C - DBA:On a Roll, Calcutta Style
•, _ • MIM
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
jj• rjjj&jqff jj["Xnq ill 1 r I.." Mid•
3. Proposed menu for concessions and price points
Weekend Menu (Friday - Sunday)
Weekday Menu (Monday - Thursday)
4. Approach and Management plan
Overall plan
Prep plan
Advertising plan
Customer feedback
5. Financial Proposal
Park closures
Payment method
A
A
,is
11
11
11
12
12
13
13
13
1
Sindhu's Flavors LLC, San Ramon C4 (614-408-8402)
CONCESSION - PROPOSAL
D SUPPLEIVIENTALS
Name of Company: Sindhu's Flavors LLC
Contact Person: Sindhu Chhabra Phone: (614) 408-8402
Mailing Address: 4009 Tull Way, San Ramon CA
Email: sindhusflavors@gmail.com a site: facebook.com/onarollcalstyle
Signature of Authorized Representative. ,
Printed Name: i1 ��_. 1-11-114 i,
Title: ('w
Date: % cur,
1. Services Provided
Describe the services your company will provide,
Sindhu's Flavors LLC , DBA - On A Roll, Calcutta Style, will run and operate the food
concession stand at The Waves Dublin water park. We will provide various food options as
mentioned in our menu to the park attendees on a daily basis from 11 am until 6pm during the
water park season of 2020.
2. Staffina
Total number of staff: 6
Proposed number of shifts per day: 2
Number of staff per shift: 3 or 4 on weekdays depending on the footfall at the park. 4-5
on Friday, Saturday and Sunday.
3. Experience in Managing_ Comparably Sized Operations
Describe vour comoanv's experience in managinq comparably sized operations.
Event
Year
Footfall each day
San Ramon Farmers Market
2018, 2019
300
2
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
Dublin's Farmers Market
2018, 2019
2,500
San Francisco Picnic at
Presidio
2019
5,000
Prabasi Durga Puja, Santa
Clara County Fairgrounds
2018, 2019
Avg 1,000
Durga Mahotsav, ICC Milpitas
2018
3000
Sanskriti Durga Puja, Newark
Pavilion
2019
3,000
Radio Zindagi Ganesh
Mahotsav, Santa Clara
County Fairgrounds
2018
35,000
Dublin St. Patricks Festival
2019
2,000
Dublin Splash Festival
2019
500
Yahoo Corporate Catering
2019
500
4. Product and Price Schedule
List all proposed products and prices your company anticipates charging customers for
the season. Include products such as beverages, snacks, snow cones, etc.
We will operate a weekday (Monday - Thursday) and a weekend (Friday - Sunday) menu in
case the attendance at the park is cIramatigally different between weekdays and the weekend.
All items proposed for the menu and their prices are included in the Proposed Menu and Price
points on Pages 9 & 10
5. Menu Affachment
Please see page 9 & 10 of this proposal
6. Proposed Equipment
List all of the equipment your company will furnish to fulfill services. Include Point of Sale
Hardware.
Here are all the equipment that we will bring onsite for our operations:
Flat Top Grill
Propane cylinders - 4
Hot holding food containers
Steam tables - 2
Rice cooker - 2
Dough mixer - 1
3
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
Cooking Utensils
Fire extinguisher - ABC and K type
Fryer
Foldable 6 ft tables - 2
Cash box
Menu Easel
Coolers - 2
POS - we plan to use the Park's current installed POS
7. References
Provide the contact information for three (3) customers that your company wishes to
provide as references. References shall be customers for which your company is
Drovidina or provided concessions to within the last three (3) years.
Name
Address
Phone number
Subhomoy Chattopadhyay
Prabasi Durga Puja, Santa
512-705-1408
Clara County Fairgrounds
Debasish Bose
Sanskriti Durga Puja,
831-578-8913
Newark Pavilion, Newark
Hary Singh
San Ramon Farmers
510-894-9191
Market, Bishop Ranch, SR
8. Licenses/Permits
Check one of the following
Your company has all required licenses and permits, copies are attached
hereto, and will maintain in full force and effect during the term of the
contract.
Your company acknowledges and agrees to obtain and maintain in full
force and effect during the term of the Agreement, any and all required
licenses and permits.
9. Licensing Fee Proposals
Enter the amount of the proposed fee your company will pay to the City for the
occupancy period, May 1, 2020 to September 30, 2020.
Please refer to Page 13 for a detailed licensing fee proposal.
4
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
Biography1. r
Experience
Sindhu's Flavors LLC i a San_ R b sed local business. It was founded in 2018 by Sindhu
Chhabra who grew up (in - i y called Calcutta in India. Calcutta or as Dominique Lapierre calls
it `City of Joy' is a cosmopolitan city that appreciates culture, arts and food. Sindhu grew up on a
street food typical to Calcutta called the Kathi Rolls. It is a street food that is extremely popular
in the city and is loved by one and all. After moving to the United States and having lived in
both the East Coast and the West coast, she could never find a comparable food here in the
US. This motivated her to start her own Kathi roll business in the bay area where she currently
lives. Sindhu is a physics major and an MBA from URI and has worked in the Tech Industry in
the past. However, her passion for kathi rolls motivated her to start afresh in the food industry.
She worked at various grass root and management level jobs in different companies. During this
period, she focussed on learning the nuances of the food industry and also developed her own
recipes perfecting it for the bay area while keeping the traditional flavors alive and intact.
Calcutta style rolls embodies the essence of indian culture which is adaptive, inventive and
modern and at the same time old school. These rolls go beyond socio economic boundaries,
gender and age differences and are equally delicious any season of the year, any time of the
day and any location - be it Calcutta or the Bay Area. At various multicultural events and among
diverse crowds, we have often brought delightful variations to our menu via Rice Bowls and
Sandwiches.
Though only two years into the business, Sindhu's Flavors has serviced at many different
locations in the Bay area. We have been extremely successful and popular at each of these
locations - Food truck festival in San Francisco, Dublin Farmers Market, San Ramon Farmers
Market, multiple events in the County Fairgrounds in the South bay and Corporate catering such
as at Yahoo!. We have been appreciated for the taste of our food, our quality of service,
consistency and overall performance. We have constantly invested in innovating our operations
and approach to best meet customer needs and expectations. We focus on bringing
wholesome, delicious and healthy food to our customers. We are appreciated for our speed of
service and customer centricity and that reflects in our high customer return percentage of 42%
at our regular events. Thus indicating that our customers trust our food, our service, our quality
and are ready to support us.
5
Sindhu'sFlavors LLC, San Ramon CA(614-408-8402)
2. Organization professional references
oindhuhad setup afood stall inanevent organized hyOur organization (SonnkhU)
during our annual festival celebration inOctober 2o1einNewark Pavilion.
Our festival was whole day event spanning across 2 days(saUsun) and was attended by
more than 3000 people. Sindhu managed the stall very well over the 2 days and making
Sure She served traditional Indian food among the visitors, The food was made fresh
using quality ingredients and i|was highly appreciated bythe attending crowd.
She managed the stall very professionally, making sure all her employees followed the.
food hygiene and food safety preparations.
Managing food stalls inevents inacumbersome affair anitinvolves alot o|activity
before and after the event (ex -setting up the stall, maintaining it and cleaning it properly
on the late hours Of Sunday). She did a very good job in cleaning up the facilities after
the pmommand hence our Post inspection walk though went without hassle.
We look forward mworking with her inour future events and wish her all the success for
her business
Dated —I5Feb JOZ0
/DebasishBose\
Board Member of Sanskriti
Ph: 831-570-8913
Emai|:Ta|k_toLdeba@yahoozom
Sindhu's Flavors LLC, San Damon CA (614-408-8402)
•. r
To,
City of Dublin, CA
Dated : 2/24/2020
To Whornsoever,it m4)t_�oncern
This letter is a recommendation letter for Sindhu's Flavors and the service they have provided to our
community at Bay area Prabashi at the Santa Clara Fairgrounds during Deuga Puja in 2018 and 2019.
Sindhu's flavors provided an excellent catering for our members and community participants during the
two events and sold food that was enjoyed by all. During each day of the 3 day event in 2018 and 2019,
we had around 700-1000 people coming and attending our Durga Puja event at the Santa Clara County
fairgrounds. Sindhu's Flavors met all the County Health inspector's requirements and sold food in a very
professional manner. They also cleaned up the location very well before leaving.
I would strongly recommend them for any community events in Bay area.
Sincerely yours,
Subhomoy Chattopadhyay
Ex Director— Bay Area Parabasi (2018 and 2019)
Cell : 512-705-1408
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
Reference 3: San Ramon Farmers Market
To whom it may concern
Sindhu's Flavors was a vendor at the San Ramon Farmers Market in 2018 and 2019 seasons.
She and her team did an excellent job in setting up, tearing down, clearing up their space,
working with health inspectors and fire inspections. We heard lots of good feedback from our
customers at the market about her food and quality of services. She was consistent in her
service, always on time and served made -to -order & hot food. Our market runs rain or shine and
she showed up independent of weather conditions.
She has a great attitude towards customer service, helping out other vendors/people when
needed. I would recommend her for any markets / opportunities where customers are looking
for fresh hot food.
Sincerely,
Hary Singh
510-894-9191
Owner San Ramon Farmers Market
0
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
41',. Proposed menu for concessions and price points
_Entrees
Chicken Tikka Kathi Roll - $9
Fried Chicken Kathi Roll - $9
Paneer Tikka Kathi Roll - $9
Chicken Tikka Rice Bowl - $8
Fried Chicken Rice Bowl - $8
Paneer Tikka Rice Bowl - $8
Chicken Tikka Sandwich - $8
Fried Chicken Sandwich - $8
Paneer Tikka Sandwich - $8
Snags
Chicken Strips - $4
Samosa - $3
French Fries - $3
Falafel - $3
Chips - $2
- m
Water - $2
Fountain Soda - $3
Bottled Soda - $4
Juice - $3
Iced Coffee - $3.5
Desserts
Dippin Dots - $4
Soft Serve - $3
,Combos: Pay for the Entree + Snack and
get a drink free (Water / Fountain Soda /
Juice)
*sales tax not included
9
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
Chicken Tikka Rice Bowl - $8
Fried Chicken Rice Bowl - $8
Paneer Tikka Rice Bowl - $8
Chicken Tikka Sandwich - $8
Fried Chicken Sandwich - $8
Paneer Tikka Sandwich - $8
Snacks
Chicken Strips - $4
Samosa - $3
French Fries - $3
Falafel - $3
Chips - $2
Water - $2
Fountain Soda - $3
Bottled Soda - $4
Juice - $3
Iced Coffee - $3.5
Desserts
Dippin Dots - $4
Soft Serve - $3
Combos., Pay for the Entree + Snack and
get a drink free (Water / Soda / Juice)
*sales tax not included
For the Weekend Menu as well as the Weekday menu, we plan to rotate the fillings (Chicken /
Paneer) with other recipes to provide varying flavors during the season.
10
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
4. r!ch i' Management
Our approach and goal is to design the menu in a way that it addresses the needs of the diverse
crowd that will be coming to the park. Keeping our young audience and the various families that
will be visiting this fun place, we will be incorporating many new and customer favorite items to
make each of our visitor's experience enjoyable, We will provide the option of a full meal
including an entree, beverage and a side or just a light snack such as samosas, french fries or
falafels or choose to stay cool in the hot summer days with a soft serve, soda or water. Keeping
the customer as our focus, the menu will be packaged in a very flexible way for the customers to
enjoy the food at a very reasonable price per their needs and desires.
From a footfall perspective and operational efficiency, we intend to have a weekday menu and a
weekend menu. Please see the menus on Pages 9 & 10 of this proposal document for details of
the food and pricing.
To make the water park season most successful, we will begin working on execution of our plan
3-4 weeks prior to the start of the service.
Starting May 1:
• Work to ensure that every equipment in the kitchen is up and running and is in good
condition.
• We will work with the city for any needed fixes.
• Clean the facility and all of the equipment inside and out to ensure hygiene of food being
stored and prepped in the coming days.
• Decide on the layout of the space for a smooth workflow & efficient service each day.
Starting May 8:
• Finalize our partners for delivery of goods and ingredients.
• Set up our delivery schedules for the season with various vendors.
• Order and procure non perishable and frozen items as well as all disposable items.
Starting May 15:
• Start prepping all the food to be used in the coming weeks which will be put on a cyclic
preparation process for continuous service for the season
• Focus on training the staff for excellent service and different job functions involved in
doing the service.
11
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
• Train staff on the evacuation plan and proper handling of the fire extinguisher in case of
any emergency.
Starting May 22nd:
• Final check of the inventory of products, ensuring that all delivery of food, disposables
and beverages is complete and in place.
• Final check of all the equipment, setting up the menu boards etc.
• Launch!
• We will run ads on Facebook and Instagram to market ourselves and the food stand
inside the park.
• We will set up a daily display of food items to help customers make their choices.
• With consent/permission from the City of Dublin, we plan to conduct an outreach to
corporates for park buyouts at the end of the season.
• We plan to run a daily raffle for a free meal on customers' next visit - this is to drive
patronage to our food stand and bring people back to the park.
To hear customer feedback on the food and the service quality we will take feedback daily and
strive for constant improvement.
12
Sindhu's Flavors LLC, San Ramon CA (614-408-8402)
We propose a two part financial compensation for the city. A fixed fee of $8000 paid in two
installments $4K on May 1, 2020 and $4K on Aug 1, 2020.
In addition to the above stated fixed fee, we propose a variable fee model for pre-tax revenue
over $100,000, as per the following:
Pre-tax revenue for
% fee to the city
Variable fee amount
Total fee to the City
the entire season
$100,000 or below
0%
$0
$8000
$100,001 or more
5% of revenue in
$5000 (if revenue is
$13,000
excess of $100,000
$200,000)
The variable fee will be paid on the following dates:
For revenues earned up until July 5, 2020 the fee will be paid on Aug 1, 2020
For revenues earned from July 6, 2020 up until Sep 30, 2020 the fee will be paid on Oct 15,
2020
If the park needs to be closed for greater than any 3 days during the entire season - due to
factors beyond the concessionaire's control, then the fixed fee will be prorated based on a per
day rate assuming a 82 day long season.
All fees will be paid from Sindhu's Flavors LLC business checking account.
13
ƒ / «
$
\
2�
� 2
�c
7 \
� 2
2�
=�
§7
3 �
) .§
a�
ƒ �
Won
�