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HomeMy WebLinkAboutItem 6.2 Budget FY 2003-2004 CI'TY CLERK File # 330-20 AGENDA STATEMENT CITY COUNCIL MEETING DATE: June 24~ 2003 SUBJECT: Public Hearing: Adoption of the 2003-2004 Annual Budget & Financial Plan Report Prepared by: Richard C. Ambrose, City Manager ATTACHMENTS: 1. Resolution adopting Fiscal Year 2003-2004 Budget 2. 2003-2004 Preliminary Budget & Financial Plan (provided under separate cover) 3. Letter from Dublin Substance Abuse Council, dated March 4, 2003 4. Letter from Dublin Unified School District, dated May 6, 2003 5. Letter from Bay Area Recycling Outreach Coalition for 2002 Buy Recycled Paper Campaign, dated April 18, 2003 6. Letter from Alameda County Green Business Program, dated February 28, 2003 7. Letter from Child Care Links, dated May 22, 2003 8. Letter from Emergency Services Network o£Alameda County, dated March 3, 2003 9. Letter from Dublin Fine Arts Foundation, dated March 7, 2003 10. Letter from Pacific Chamber Symphony, dated March 7, 2003 11. Letter from Tri-Valley Community Television, dated March 4, 2003 12. Letter from Dublin Partners in Education, dated February 21, 2003 13. Letter from the Service Corp. of Retired Executives (SCORE), dated February 28, 2003 14. Letter from Tri-Valley Convention and Visitors Bureau, dated March 7, 2003 15. -Letter from Tri-Valley Business Council regarding the Tri- Valley Vision 2010 Project, dated May 20, 2003 16. Letter from Tri-Valley Business One-Stop Career Center, dated March 6, 2003 COPIES TO: H/budget/Recommended- agenda statement 2003-2004 budget adoption ITEM NO. RECOMMENDATION: 1. Open Public Hearing 2. Receive Budget Overview from Staff 3. Receive Presentations from Community Groups/ Organizations requesting funding 4. Review Preliminary Budget by Program ,~ ~ ~ 5. Receive Public Comments i~ ~ 6. Close Public Hearing 7. Determine which Community Groups/Organizations funding requests should be funded for Fiscal Year 2003-2004 8. Determine which Higher Service Levels should be funded for Fiscal Year 2003-2004 9. Determine appropriate use of projected 2003-2004 surplus 10. Adopt Resolution approving 2003-2004 Annual Budget FINANCIAL STATEMENT: Total recommended appropriations for Fiscal Year 2003-2004 are $75,464,079 DESCRIPTION: This year's proposed Preliminary Budget and Financial Plan for Fiscal Year 2003-2004 projects that General Fund expenditures will exceed General Fund revenues by $2,161,623. The Preliminary Budget includes the use of prior years' reserves for the following projects: Senior Center ($1,794,633); Senior Center Van ($50,000); CTV Studio Remodel ($74,660); Emerald Glen Fire Station No. 17 ($237,000); and Downtown/Open Space ($260,016). The Preliminary 2003-2004 Budget also includes a carryover of $603,514 in the projected 2002-2003 year-end surplus for capital projects that were not completed in Fiscal Year 2002-2003. Including Net Transfers to the General Fund of $22,330 and appropriations from prior years' reserves, Staff projects a 2003-2004 net year-end surplus of $880,530 in the General Fund. Of the anticipated $5,260,074 of appropriations to Reserves for all funds discussed in the City Manager's transmittal letter, $880,530 is proposed to be set aside as a reserve .for Economic Uncertainty in the City's General Fund, $4,129,544 is appropriated for use for future restricted programs and projects in the City's Special Revenue and Capital Project funds and $250,000 has been set aside for anticipated proceeds to be received in future years from the repayment of individual loans of housing in lieu funds which will be made in Fiscal Year 2003-2004 for the City's new first time home buyer assistance program. The Budget and projected surplus do not include any proposed revenue reductions or revenue restructuring by the State of California. The total recommended appropriations for Fiscal Year 2003-2004 are $75,464,079. These appropriations are allocated to the following areas. Operating Budget $37,618,854 Capital Projects 31,100,999 Internal Services Fund 1,484,152 Appropriations to Reserves - General Fund 880,530 - Restricted Funds 4,129,544 - First Time Homebuyer Loan 250,000 TOTAL 2003-2004 APPROPRIATIONS $75,464,079 The 2003-2004 Preliminary Budget is funded by $64,917,175 in current year projected revenues. The Budget also includes the use of $7,527,081 in restricted reserves for other activities and $3,019,823 in General Fund reserves for the Senior Center, Senior Center Van, CTV Studio Remodel, Emerald Glen Fire Station No. 17, Downtown/Open Space, and Capital Projects carry-overs and net operating transfers of $22,330. The Budget has been prepared in accordance with the direction provided by the City Council during this year's Budget Study Session. Community Group/Organizational Requests During the City Council Budget Study Session, the City Council directed Staff to place all of the Community Group requests from all community groups/organizations in the Current Service Level Budget, with the exception of Pacific Chamber Symphony, Tri-Valley Business Council and Tri-Valley Business One-Stop Career Center. These three (3) requests are shown in Higher Service Levels. Those community groups/organizational requests that are identified in the 2003-2004 Budget are shown on page xvii of the Budget document. The total amount of funds requested from the groups is $362,465. The City Manager is reconunending that the Pacific Chamber of Symphony only receive a contribution of $10,000, as they received last year, and that the City not fund their request for an additional $5,000 for Fiscal Year 2003-2004. The total recommended funding for these Community Groups is $357,465. Higher Service Level Budget Requests A total of 30 Higher Service Levels are identified on pages xv and xvi of the Preliminary Budget, for a total cost of $880,846. These Higher Service Levels reflect the cost of implementing the City Council High Priority Objectives (identified in March, 2003), the Community Group requests for funding not included in the Current Service Level and additional costs associated with the work flow demands of the organization. Funding these Higher Service Levels will result in an increase of $362,455 in General Fund Revenue for a total net cost of $518,391. At the June 17, 2003, City Council meeting, approval was granted to increase the Park Maintenance Budget by $3,100 at the City Council Budget Hearing on June 24, 2003. The $3,100 will help fund the improvements requested by Dublin Little League, including project oversight on the Batting Cages and Infield Replacement, as well as reimbursing Dublin Little League for the Safety Cap Pad. The Park Maintenance Budget and total appropriations shown in the preliminary budget should be adjusted by this amount as part of the Council's final budget deliberations. Pro,iected 2002-2003 and 2003-2004 Surplus As indicated above, Staff anticipates that the City will have a General Fund surplus in both Fiscal Years 2002-2003 and 2003-2004, if the anticipated revenues materialize. On pages 9 and 10 of the City Manager's transmittal letter in the Budget document, both this year and next year's potential surplus is discussed and a number of possible uses for the surplus are described. As indicated in the Budget document, Staff recommends that the City Council utilize the projected Fiscal Year 2002-2003 surplus as follows: Amount I. Reserves Allocated in the Adopted Budget $1,030,112 1. Open Space/Downtown- $3 73, 640 2. Affordable Housing 3 73, 640 3. Reserve for State Budget Cuts 282, 832 Sub-Total: $1,030,112 II. Carry Forward of Capital Improvements $ 603,514 Currently Under Construction III. Unallocated reserves that could be used in the $2,095,598 event of State budget cuts that impact cities IV. Fiscal Year 2003-2004 Reserve for Economic Uncertainty $ 880~530 Staff Recommendation: Council to open the Public Hearing; receive the Budget Overview from Staff; receive Presentations from Community Groups/ Organizations requesting funding; review Preliminary Budget by Program; receive Public Comments; close the Public Hearing; determine which Community Groups/Organizations funding requests should be funded for Fiscal Year 2003-2004; determine which Higher Service Levels should be funded for Fiscal Year 2003-2004; determine appropriate use of projected 2003-2004 surplus and adopt the Resolution approving 2003-2004 Annual Budget. RESOLUTION NO. - A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DUBLIN ADOPTING A BUDGET FOR THE CITY OF DUBLIN FOR FISCAL YEAR 2003-2004 WHEREAS, the City Council of the City of Dublin is desirous of establishing an annual Budget and Financial Plan for Fiscal Year 2003-2004; and WHEREAS, the Dublin City Council has reviewed and considered the Budget documents and has received input from the public; and WHEREAS, the Summary of Appropriations (Exhibit A) attached hereto and made a part of this Resolution, reflects the 2003-2004 Program Budget for the City of Dublin. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Dublin does hereby find, determine, declare and resolve as follows: 1. The Dublin City Council does hereby adopt the 2003-2004 Budget for the City of Dublin as outlined in Exhibit A. 2. The City Manager is hereby authorized to make expenditures and appropriations in accordance with the Budget as adopted, with the exception of those expenditures, which require prior Council approval in accordance with adopted City ordinances, rules and regulations. Such approval shall be procured as described, except as follows: The City Manager will be allowed to transfer funds from the Contingent Reserve (Activity 10800) to operating department salary, salary related, and health and welfare accounts when required due to employee turnover or change in status, City Council approved funding for increases in employee salaries and benefits, and City Council approved funding for increases in contractor labor rates. 3. The City Manager is hereby authorized to utilize the projected amount allocated in the 2003-2004 to the General Fund Reserve for Economic Uncertainty ($880,530) to balance the Fiscal Year 2003-2004 budget, if the adoption of the State Budget results in revenue reductions to the City of Dublin. If the amount of the revenue reduction by the State to the City of Dublin exceeds $880,530, the City Manager will report to the City Council and the City Council will determine to what extent the Fiscal Year 2002-2003 actual surplus will be utilized to balance the Fiscal Year 2003-2004 budget. PASSED, APPROVED AND ADOPTED this 24th day of June, 2003 AYES: NOES: ABSENT: ABSTAIN: Mayor ATTEST: City Clerk ff-c2-Pr"~ ~9~-7~ Loi ?~{ ATTACHMENT EXHIBIT A SUMMARY OF APPROPRIATIONS RECOMMENDED ADOPTED SERVICE LEVEL SERVICE LEVEL 2003-2004 2003-2004 Program/Activity GENERAL GOVERNMENT City Council $ 227,850 City Manager/Clerk 823,204 Central Services 364,960 Legal Services 674,847 Administrative Services 1,360,195 Building Management 717,595 Insurance 430,405 Elections 2,800 Non-Departmental 250,020 TOTAL-General Government $ 4,851,876 PUBLIC SAFETY Police Services $ 8,770,052 Crossing Guards 71,462 Animal Control 197,194 Traffic Signal & Street Lighting 470,336 Disaster Preparedness 78,952 Fire 7,474,051 TOTAL-Public Safety $ 17,062,047 TRANSPORTATION Public Works Administration $ 696,208 Street Maintenance 247,583 Street Sweeping 145,676 Street Tree Maintenance 147,956 Street Landscape Maintenance 994,150 TOTAL-Transportation $ 2,231,573 HEALTH & WELFARE Waste Management $ 1,304,016 Child Care 18,500 Social Services 45,935 Housing Programs 299,565 TOTAL-Health & Welfare $ 1,668,016 CULTURE & LEISURE SERVICES Library Service $ 553,662 Cultural Activities 138,088 Heritage Center 114,188 Dublin Cemetery 43,858 Park Maintenance 1,454,704 Community Cable TV 64,634 Parks & Community Services 2,707,888 Parks & Facilities Management 249,479 TOTAL-Culture & Leisure Services $ 5,326,501 EXHIBIT A SUMMARY OF APPROPRIATIONS RECOMMENDED ADOPTED SERVICE LEVEL SERVICE LEVEL 2003-2004 2003-2004 Program/Activity COMMUNITY DEVELOPMENT Comm Dev (Planning & Bldg/Safety) $ 4,275,977 Engineering 1,921,955 Economic Development 280,909 TOTAL-Community Development $ 6,478,841 TOTAL OPERATING BUDGET $ 37,618,854 CAPITAL IMPROVEMENT BUDGET General $ 1,136,535 Community Improvements 1,595,953 Parks 8,688,330 Streets 19,680,181 TOTAL-Capital Improvements $ 31,100,999 INTERNAL SERVICE FUND BUDGET Total Internal Service Fund $ 1,484,152 TOTAL EXPENDITURES- ALL FUNDS $ 70,204,005 NET TOTAL EXPENDITURES ALL FUNDS $ 70,204,005 APPROPRIATIONS TO RESERVES Economic Uncertainty (General Fund) 880,530 Restricted Programs / Projects (Special Revenue / Capital Project Funds) 4,129,544 First Time Homebuyer's Program 250,000 Total Appropriations to Reserves 5,260,074 TOTAL APPROPRIATIONS 75,464,079 Note: Includes $880,846 in recommended Higher Service Levels High Dublin School "-x~'-,'~:..~.-,-,.. 815l Village Parkway * DublJm CA 94568 * (925) 833~3300 · Fax (92.5) 833~3322 March 4, 2003 Mr. Richard Ambrose City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: The Dublin Substance abuse Council is requesting $1.0,000 to partially fftnd Red Ribbm~ Week~ Dry Grad Night and EveDr 15 Minutes for the 2003-2004 school year. $2500 will be distributed to all schools, both poblic and private, to help with the cost of Red Ribbon Week anti-substm~ce abuse activities. $3500 will be used for the all night dry. Grad Night party that keeps Dublin High seniors safe a'fter their graduation. $4000 will be used. for the Every. 15 Minmes program designed to bring about awarer~ess of the dm~gers old.tin'king and driving. Every 4 years Doblin High has put on a large- scale assembly that encompasses all of the students at Dublin High. In the past, this has been Operation Prom Night. Next year we plan on using the Every 15 Mi.flutes program to educate the students about drinking and driving. Thank you in advance for your consideratk~n Sincerely, ..~'~.d7' .. Fre~elan d ATTACHMENT 3 DUBLIN DUBLIN UNIFIED SCHOOL DISTRICT Board of Trustees May 6, 2003 Kevin Hart (925) 833-0606 Mr. Richard Ambrose City Manager David Haubert (925) 829-7766 City of Dublin 100 Civic Plaza Drive Denis King (925) 829-9~44 Dublin, CA 94568 Randy Shumway Dear Rich: (925) 36'1-0225 EricSwalwell AS yOU are aware, the City Council has generously supported the (925) 828-5094 "Computer for Our Schools" project for the past four years. Two years Superintendent ago, the council supported the maintenance of the student computers John Y. Sugiyama, Ed. D. that were added to the school district's network by providing $100,000 in (925) 828-2551, ext. 8001 additional'funds. These funds were used to hire PC technicians to insure District Office that all of the computers purchased with project funds were operational for student use. Last year, the council generously increased the 747.1LarkdaleAvenue allocation to $125,000 as we phased out the computer matching grant Dublin, CA 94568-1599 Phone: (925) 828-2551 prog ram. *~x (925) 829-6532 High Schools As the computer matching grant program has now come to a close, I am respectfully requesting that the City continue to provide support for DUBLIN HIGH (925) 833-33'13 maintaining the computers purchased with the matching grant program in the coming 2003/04 fiscal year in the amount of $125,000. As you are VALLEY HIGH (925)829-4322 aware, K-12 public education is slated to take a significant reduction in funding for next year. We are in the final stages of considering nearly Middle School one million dollars in general fund budget reductions for 2003/04. WELLS MIDDLE SCHOOL (925) 282-6227 I recognize that city governments will also be affected by the state budget Elementary SChools crisis. As the City Council considers its budget for next year, I hope that the council can consider our request for next year. We very much want DOUGHERTY ELEMENTARY (925)803-4444 to insure that students who are benefiting tremendously from the computers purchased by the matching grant program continue to have DUBLIN ELEMENTARY (925) 833-1204 U n interru pted access. FREDERIKSEN ELEMENTARy The council's consideration of our request is deeply appreciated at a time (925) 828-1037 when funding from the State of California for next fiscal year will be MURRAY ELEMENTARY significantly reduced. Please express the appreciation of the Board of (925) 828-2568 Trustees to the council for their continued support of public education in NIELSEN ELEMENTARY Dublin. (925) 828-2030 J..o ~b~ .° ¢l~'S'u~'~ama, Ed. D. Sul~ermtendent of Schools ATTACHMENT 4 BAY AREA OUTREACH www. Ba-¥A r eaRecycti ng.org April 1-8, 2003 City o£ Dublin Julie Carter 100 Civic Center Dublin, Ca. 94568 Re: 2004 Buy Recycled paper Campaign Dear ~lulie: First, we wanted to thank you for your generous contribution .to the 2003 Buy Recycled Paper' Campaign. Without your support, this regional campaign would not have been as successful. Enclosed, you will find the Final Report for the campaign, which reflects our media buy generating more than 2.5 billion gross impressions for just this one campaign. We were able to raise over $165,000, which enabled us to have a massive media buy. Congratulations go out to the City of Dublin for your contribution to such a successful campaign! This coming year, we will be asking 'for contributions from the Nine Counties and all of the cities within Santa Clara, San Mateo, Alameda, San Francisco, Contra Costa, Solano, Matin, Napa and Sonoma Counties, for an expanded version o£ our Buy Recycled Paper Campaign. The campaign will be ~argeted for the Spring 2004 and we are hoping to add corporate sponsors to enlarge our media buy. We know that budgets are tight fOr all jurisdictions this Year and this is one way for every jurisdiction to participate in a large campaign without:incurring great expense. We'd like £or the City o£ Dublin to consider budgeting $2000.(amount you contributed last 'year) or more for the 2004 Buy Recycled Paper Campaign and to let me know what your commitment will be. The advantages otparticipating in the BayROC regional campaigns: 1. maximizes limited local advertising budgets; 2. provides your.jurisdiction with artwork and advertising, saving you the development costs; 3. meets AB 959 program requirements (closing the loop education) with little or no local staff effort; m, tw~,/~/~r~l~ ~P~,~" A TTA C H M E NT 5 4. ensures that the public is getting the message about buying recycled paper. Buying · media regionally allows for a greater frequency of ads and lOnger duration of media campaign than a city could proVide individually; 5. ensures a consistent, identifiable message whether people hear or see the ad at home, in their car, or at work (which can often span more than one city Or county); 6. provides a website with past and current campaigns, including aVailability of sample articles, press releases, why buy recycled information, waste prevention tips, how to implement a Buy Recycled Program and other valuable information; 7. ensures that your good faith effort can be shown on your annual reports to the state ' under your public outreach and waste prevention efforts. 8. provides a Campaign Coordinator, which would be willing to assist your city in getting the message out to your chamber, garbage hauler and City. · Your financial contribution towards this campaign will show your residents that you are committed to making a difference in the environment and will keep them in the loop of different ways'they can become more environmentally conscience at home and at the office. Should you need additional information or if you have suggestions about the campaign, please do not hesitate to contact me. Thank you for your consideration and for last year' s contribution. Sincerely, Tracie Onstad Bills BayROC Campaign Coordinator 4932 Sandy Lane San Jose, Ca. 95124 (408) 559-0899 tobills~earthlink.net 2003/2004 BayROC Campaign Contribution Pledge April 18, 2003 Jurisdiction: Contact Name: Emil: Phone: PLEASE FILL OUT AND MAIL TO: 4932 Sandy Lane, San Jose, Ca. 95124 Or Email the information to me at tobills~earthlink.net 1. YES! I will pledge a contribution of $ to support the Buy Recycled Paper Campaign and to help pay for a joint media buy. The Buy Recycled Paper Campaign will mn during Spring 2004. The address I would like you to send the invoice to is: 2. Please send me the following information so I can move forward with researching the possibilities of contributing to the Buy Recycled Paper Campaign: 3. Please call me or email me so we can discuss the campaign and to answer my questions. a. My phone number is: b. My email address is: If you have any questions, please do not hesitate to call (408) 559-0899. Sincerely, Tracie Onstad Bills BayROC 2003 Campaign Coordinator BAY AREA RECYCLING BAYROC o u"r R ~ ^C ~ CO.ALITION www. BayAreaRecycling.org Buy Recycled Paper February 3 - 23, 2003 Final Report & Campaign Recap Presented by Tracie Onstad Bills BayROC 2003 Campaign Coordinator 4932 Sandy Lane San Jose, Ca. 95124 Phone: (408) 559-0899 Email: tobills~earthlink.net And  CARL & MANOR ADVERTISING 783 Rio Del Mar Blvd., Suite 59 Aptos, CA 95003 Phone: (831) 662-3646 www.carlandmanor.com BAY AREA BAYROC RECYCLING OUTREACH COALITION . www. Ba yArea Recycllng.org Buy Recycled Paper February 3 - 23, 2003 Campaign Recap OVERVIEW The public seems to be well aware of the importance of recycling paper, but generally lacks awareness about the necessity of creating a demand for paper products made from recycled materials. In an effort to educate the public about the importance of buying paper made from recycled content, the Bay Area Recycling Outreach Coalition (BayROC) developed a regional campaign to explain the benefits of buying recycled paper products. The "Buy Recycled Paper" campaign was originally introduced in 2000 in a collaborative effort by Santa Clara County, Alameda County, and San Mateo County. In the first year of the campaign, the three counties developed the creative materials and launched a multi-media campaign for the two weeks prior to America Recycles Day, November 15, 2000. 2001 marked the first year for the regional BayROC "Buy Recycled Paper" media campaign, with radio media and promotions, and print advertising outreach, all scheduled in conjunction with America Recycles Day. Radio promotional events occurred concurrently throughout the Bay Area on November 15th to help increase awareness of America Recycles Day, and encourage the use of recycled paper products. In 2001, Kinko's was recruited as a corporate sponsor for the campaign. They contributed to the media campaign and provided venues for radio- sponsored promotional events throughout the Bay Area. For the 2003 Buy Recycled Paper Campaign, it was decided to hold the campaign after the holiday season for better radio coverage, The media campaign ran from February 3 ' 16 for all jurisdictions and from February 3 - 23 for the South Bay stations. The County of Santa Clara felt it beneficial to allow an extra week of radio advertising due to the level of frequency on the South Bay stations. The c0¥erage was primari¢/rani0 me ia, Fire advertising and articles in hauler and chamber newsletters. Carl & Manor Advertising solicited bids fi'om some of the top radio stations in the area. They requested that stations put together a comprehensive package that included an excellent spot schedule and any Public Service Announcements. The radiO stations aired BayROC's existing "As the Chainsaw Tums" spots, plus received a multitude of Public Service Announcements. The.BayROC web site www.BayAreaRec, ycling.org was designed in 2001 by Carl & Manor Advertising, and updated by Tracie Bills in OctOber 2002. The Almrteda County Waste Management Authority executed the changes and continues to host the website for BayROC. The web site was established to provide a common ground for access of information (by the public, the press, and the jurisdictions / participants). We added a new "archive" section to display all old campaigns, including final reports and information. MEDIA SUMMARY KBAY *(February 3 - 23) 94.5 FM 108 10 84,086,2512 48,000 8. $ 6,375 KBLX 102.9 FM 28 37 195,500,00£ 130,700 3.2 $23.00 $ 8,500 KCBS 740 AM 28 4 105,646,5012 191,400 1.7 $13.81 $ '7,650 KEZR *(February 3 - 23) 106.5 FM 130 10 99,571,46~ 43,600 5.1 $23.57 $ 4,225 KFOG/KFFG 104.5/99.7FM 68 10/10 261,981,506 155,700 2.7 $20.71 $ 12,650 KFRC 99.7 FM 76 19 282,157,506 143,600 4.2 $22.13 $ 12,750 KISQ 98.1 FM 56 185,674,56(; 120,900 3.9 $21:52 $ 8,628 KKDV 95.7 FM 72 30 213,265,00(; 101,000 3.9 $25.09 $ 8,500 KKSF 103.7 FlY 52 216,852,00C 112,000 3.4 $21.26 $ 12,000 KLLC 97.3 FlY 48 12 493,510,000 165,700 3.5 $29.03 $ 17,000 KMHX 104.1 FM 68 gata nat available Data nat available Bata nat available Data net available $ 1,156 KOIT 96.5 FM 50 34 261,978,500 256,700 3.6 $18.13 $ 14,450 KRPQ ' 105 FM 64 Data nat available Data not available Data nat available Data net available $ 1,360 KRTY*(February 3-23) 95.3 FM 157 10 125,970,000 35,595 10.5 $19.76 $ 6,375 KVYN 99.3 EM 20 Data net available Data nat available .Data net available Data not available $ 425 K78T 100 FM 30 Ilatanotavailahl, Batanatavailal 18 3.7 I]atanotavailabl. $ t,810 KIel 101.3 FM 72 301,155,000158,506 3.5 $23.62 $ '12,750 Total (Net) $136,604 C+M Commission $ 12,055 Total (Gross) 1,1951 1861 I 1,663,3951 1861 $148,659 £r//¢t~d af¢ /#17~ /?~cyc/~d Pap~/~ .~? 3 RADIO STATIONS & PROMOTIONS KBAY 94.5 FM (B94.5) Format: Today's R&B and Classic Soul Coverage: KISQ has comprehensive coverage in the San Francisco, Peninsula and East Bay areas. Added Value: ~ 57 spots at no charge o 10-' 15 live reads during the morning show ca' Logo and link on the KBAY website KBLX 102.9 FM Format: "The Quiet Storm" features an Adult Contemporary format with appeal towards women 35+. Coverage: Comprehensive coverage o f the San Francisco Bay area. Added Value: ca A V2 hour interview segment on public affairs program "Bayview" featured Mark Westlund and Gloria Chan Li~ on KBLX website to BayROC's website [] 4- PSAs 37 Sponsorships of the "Lunch Hour" show KCBS 740 AM Format: News / Talk Radio Format Coverage: San Francisco Bay Area Added Value: [] 4 Sponsorships 'of the KCBS talk show "Ecotalk" with Betsy Rosenberg. c~ Sponsored programs ran in the weekday 11:26 a.m. time Periods. KEZR 106.5 FM (Mix 106.5) I 0rmat: l-lot Adult'Contemporary Coverage: Comprehensive coverage of the South Bay and Peninsula Added Value: [] 70 spots at no charge [] !0- :10 weather sponsorships Link and logo on the KEZR website Pti,/Mo,/##.~ #vcyc/e# #a#vr~ '~':"~ KFOG 104.5/97.7 FM Format: Album Oriented Rock Coverage: K_FOG has comprehensive Bay Area coverage from the two signals (104.5 & 97.7 FM). Added Value: [] 10 KFOG and 10 KFFG opening billboards for the morning news with Peter Finch and live :15 reads by Dave Morey C~ 20 KFOG and 20 KFFG spots at no charge KFRC 99.7 FM/610 AM. Format: Oldies Coverage: KFRC has substantial coverage of the San Francisco Bay Area with both an FM and AM signal. Added Value: [] 10 news sponsorships u] 9- :30PSA's IrdSQ 98.1 FM (KISS FM) Format: Today's R&B and Classic Soul Coverage: KISQ has comprehensive coverage in the San Francisco, Peninsula and East Bay areas. Added Value: ca BayROC logo and link on the Kiss FM website for 6 weeks KKDV 95.7 FM (The Drive) Format: Timeless Rock from the '60's & '70's Coverage: All 9 Bay Area Counties Added Value: [] 30- :30PSA's KKSF 103.7 FM Format: Smooth Jazz Coverage: Coverage of the North Bay, Peninsula and East Bay. Also includes partial coverage of Santa Clara County. Added Value: c~ No added value 5 KLLC 97.3 FM (Alice) Format: Adult Contemporary Coverage: Comprehensive coverage in the San Francisco, Peninsula and East Bay areas. Added Value: c~ 12 news and traffic sponsorships KMHX 104.1 FM (The Mix) Format: Adult Contemporary Coverage: Sonoraa County Added Value: [] Paid schedule matched with spots at no charge for a total of 34 no charge spots KOIT 96.5 FM Format: Lite Rock Coverage: San Francisco-based KOIT reaches north to Marin County, east through Alameda and Contra Costa Counties and south to Santa Clara County. Added Value: r~ 34 traffic and news sponsorships KRPQ 105 FM (Q105) Format: Today's Hot New Country Coverage: Sonoma County Added Value: c~ Paid schedule matched with spots at no charge for a total of 32 no charge spots KRTY 95.3 FM Format: Country Coverage: Comprehensive coverage of the South Bay Ad ed V abe: KRTY matched 1 no-charge spot for every spot purchased (No charge spots will run 6a-4a) for a total of 79 no charge spots 10- :20PSA's Link and logo on the KRTY website Pr/a~d ~a /17#,~ Rec?c/ed Page/& ~ ~ KVYN 99.3 FM (The Mix), Format: Adult Contemporary Coverage: Napa Added Value: [] No added value KZST 100 FM Format: Adult Contemporary Coverage: Sonoma County Added Value: c~ No added value KIOI 101.3 FM (Star 101.3) Format: 80s, 90s & Now Coverage: Star 101.3 has the most powerful signal in the west, reaching as far north as Napa and Sonoma, south to San JOse and east to the Stockton and the Central Valley. Added Value: [] BayROC logo and link on the Star 101 website for 6 weeks WEB SITE The BayROC web site www.Baybd'eaRec¥cling.org, which was designed in 2001, was established to provide a common ground for access of information (by the public, the press, and the jurisdictions / participants). Information posted'included: Press release Articles for publication Information on how to implement a buy recycled program · Camera-ready print ads in PDF format Radio spot in MP3 fommt Link to detailed "Buy Recycled Paper" information on the San Mateo County RecycleWorks.org web site · Links to participating jurisdictions' web sites Link to the 4th Am~ual Recycled Product Trade Show on the California Waste Management Board web site An archive section with all past campaigns and their final reports Pri~ted aa ILl~ /?ecp'cled ?~#er~ " ~:' 7 The website was updated by Tracie Bills (10/02) and executed and hosted by the Alameda County Waste Management Authority. All of this information remains on the web site and may be accessed and used by your jurisdiction at your discretion. The web site remains active and will be updated for future BayROC regional campaigns. PUBLIC RELATIONS All public relations mater/als were posted to the BayROC web site, and jur/sdictions were notified via email regarding the new web s ire and the information available there. PRINT ADVERTISING & ADDITIONAL JURISDICTION PARTICIPATION Print ads entitled "Stumped" (from the previous year's campaign) were posted on the web site in various sizes, and several jurisdictions placed ads in their local papers. In addition, residential and business newsletters were available We're stumped, to download. ALAMEDA COUNTY Alameda County Waste Management Authority (ACWMA) · Alameda County Waste Management Authority hosts the BayROC web site, and sponsored the development and design 0f ~vww.BayAreaRecycling,org. Alameda County Waste Management Authority sponsored and produced the updating of the "As the Chainsaw Tums..." radio advertisement for this year's campaign. City of Fremont · Fremont Chamber of Commerce placed an article in their March newsletter. City o[ Piedmont ,, Placed a Buy Recycled Paper Article in their local paper, Piedfftont Post. CONTRA COSTA COUNTY Central Contra Costa Solid Waste Authority The Central Contra Costa Solid Waste Authority ran the "Stumped ad" in the East Bay Business Times and the Valley Sentinel which is mailed monthly to residents of Walnut Creek, Alamo, Danville and San Ramon. ,, A "Stumped ad" was also placed in the Walnut Creek Magazine that is free of charge every other month. Magazines are distributed at Safeway Customer Service Centers. · The CCCSWA, added the BayROC link to their website (www.wastediversion. org) during the campaign. NAPA COUNTY Napa County. · Used their local papers for print advertising. City of Napa ,, Placed an article in their February newsletter, reaching 28,000 people. SAN FRANCISCO CITY/COUNTY ,, San Francisco participated in a ½ hour interview segment °n the KBLX public affairs program "Bayview" which featured Mark Westlund and Gloria Chun. San Francisco ran the "Stumped ad" and placed articles in their local papers. En.qlish: Bernal JournaI, SF Downtown, Marina Times, SF Bayview, New Fillmore, New Mission NEWS, Noe Valley Voice, North Beach Journal, SF Observer, Richmond Review, Sunset Beacon, West Portal Monthly, West of Twin and Peaks Observer Chinese: ' China Press, Chinatown News, Intern~ational Daily News, Sing Tao Daily and The World Journal 9 SAN MATEO COUNTY County of San Mated Ran "Stumped" ads for 6 weeks in the San Mated County Times. · Ran "Stumped" ads in movie theaters throughout San Mated County. · Ran "Stumped" ad in San Mated Chamber newsletter. · Had a prominent link on the home page to their comprehensive section on buying recycled paper. Provided information for the "Buy Recycled Paper" page's "More Information" link on the BayROC web site, via link to their thorough buy recycled paper section. · San Mated County offers free posters that promote recycled paper to anyone in the county for placement over their copy machines. South Bay Waste Management Agency ° Ran "Stumped" ads in the following local papers: Independent, Palo Alto Weekly, The Almanac, San Francisco Chronicle, The Daily News and the Foster City Islander. · Created an insert for the Chamber of Commerce Newsletter for the month of March for the following chambers: Belmont, Burlingame, Foster City, Menlo Park, Redwood City and San Carlos. City of San Bruno · Placed a news article in their December city newsletter. · San Bruno Garbage placed an article in the San Bruno Chamber of Commerce Newsletter, The Update. City of Millbrae ° Ran an article in the Chamber of Commerce newsletter, where they write a monthly.Green Comer column. · Ran a public service announcement (PSA) on their local Channel 26 television station. · Installed a Buy Recycled Window Display at their Library. , Distributed a Buy Recycled Guide South San Francisco Scavenger Company · Newsletter in first quarter of 2003, included an announcement about the Buy Recycled Paper Campaign and Buy Recycled Facts (developed by Shelly Reider, Recycling Coordinator for the City of Millbrae) ~.~ 10 #tinted on I#D~ /?ecyc/ed Pa#v? ii: ::~ SANTA CLARA COUNTY County of Santa Clara Ran "Stmnped" ads in the Almaden Times, Blossom Valley Times, Cambrian Times, Campbell Times, Evergreen Times, Santa Teresa Times, Willow Glen Times, Los Altos Town Crier, Milpitas Post, Palo Alto Weekly/Mountain View Voice, San Jose Mercury News, Nuevo Mundo, Vier Mercury, San Jose Business Journal, Gilroy Dispatch ~Morgan Ifil/Times, Silicon Valley Community IVewspapers (Los Gatos g(eekly, Saratoga News, Cupertino CoUrier, Sunnyvale Sun, Willow Glen Resident and the Campbell Reporter). City of Sunnyvale · Placed Buy Recycled Paper article in Chamber Newsletter; Waste Net (Commercial and solid waste & recycling newsletter) · Ran "Stumped" ad in Business Page · Sent informational emails to their commercial recycling list Green Valley Garbage Company · Placed a Buy RecYcled Paper article in their March Newsletter Los Altos Garbage Company · Placed a Buy Recycled Paper article in their Spring Newsletter reaching Los Altos, Cupertino, Los Altos Hills and Unincorporated Areas. City of Palo Alto · Devoted their fall issue of Business Recycler newsletter, distributed to all Palo Alto businesses, to the Buy Recycled Paper message. · Recycled Paper promotion, they are offering reams of recycled content paper for people to try it out and see for themselves it's as good as virgin paper. South Valley Disposal · Placed m:t article in their Fall 2002 Newsletter and placed additional information in their hauler newsletter called Norcal Waste Systems of San Benito County. SONOMA COUNTY Sonoma County Waste Management Agency The Sonoma County Waste Management Agency added a banner on their home Page www.rec¥clenow.ore With the "Stumped" ad and provided links to the BayROC web site. They also added a new web .page dedicated to sources for purchasing recycled office and copy paper in Sonoma County. Rohnert Park Disposal has placed the Buy Recycled Paper Fact Sheet in their customer newsletter. BayROC understands that many other jurisdictions participated in the print campaign, but we were not notified of their ~p¢cific activities. If anyone would like to be recognized for their participation, please forward details to: tobilts~earthlink.net and we will issue an addendum to this report. 'CONTRIBUTION SUMMARY A combined total of $165,160 was contributed for BayROC's 2002/2003 Buy Recycled Paper regional campaign. 'The large number of contributions' enabled BayROC to purchase a large media buy, which assisted in the huge success of this campaign. Thank you to the following jurisdictions and businesses for their generous contributions and dedicated participation! ALAMEDA COUNTY (Contra Costa County - Continued'} Alameda County Waste Management Authority West Contra Costa IWMA Castro Valley Sanitary District - City of Pinole City of Albany . - City of Richmond CityofBerkeley - CityofE1 Cerrito City of Dublin - City of Hercules City of Fremont - City of San Pablo City of Oakland City of San Leandro MARIN COUNTY Marin County Hazardous and Solid Waste JPA CONTRA COSTA COUNTY City of Tiburon Contra Costa County City of Concord NAPA COUNTY City of Pittsburg City of Napa City of San Rmnon Central Contra Costa Solid Waste Authority SAN MATEO COUNTY (Santa Clara County - Continued) ] San Mateo County City of Sunnyvale City of Half Moon Bay: West Valley Solid Waste Authority City of Millbrae Town of Los Gatos Town of Portola Valley City of Campbell City of San Bruno - City of Monte Sereno City of Saratoga South Bay Waste Management Agency - Town of Atherton SAN FRANCISCO COUNTY - City of Belmont City of San Francisco - City of Burlingame ~ City of East Palo Alto SOLANO COUNTY ' - City of Foster City City of Vacaville - Town of Hillsborough - City of Menlo Park soNOMA COUNTY - City of Redwood City Sonoma County Waste Management Agency - City of San Carlos City of Cloverdale - City of San Mateo City of Cotati City of Guemeville City of Healdsburg SANTACLARA COUNTY - City of Petaluma Santa Clara County City of Rolmert Park City of San Jose City of Santa Rosa City of Cupertino - City of Sebastopol City of Gilroy City of Sonoma City of Los Altos City of Windsor Town of Los Altos Hills City of Milpitas ' City 0f M0rgan Hill SUMMARY " The 2003 Buy Recycled Paper campaign was an exciting cooperative effort between cities, counties and local haulers. The media buy generated more than 2.5 billion gross impressions]. 3 Please plan a contribution to BayROC's regional 2004 Buy Recycled Paper campaign, and consider how your local participation in the ~:: campaign can increase awareness of the importance of"closing the loop" and creating demand for recycled paper' Products. Your ~-~ contribution allows each message to reach a larger audience, .and with greater impact. Your participation at a local level further strengthens the synergy of the regional message, and allows you to provide information that is relevant to your constituents, directly related to the regional caml~aign, Take advantage of creative materials made available to you, and the media buying power of BayROC to stretch your marketing budget and achieve your outreaelS'~hls for 2003/2004. ~ Gross Impressions equals the number of people who hear the commercial (Reach) multiplied by the number of time those same people hem' the radio commercial (Frequency). 03/13/2003 18:02 FAX 510 337 9135 EN~'IRONI~iENTAL HEALTH [~002/003 East Bay Small Business Development Center 51.,3 17r. h St. Suite 2It) (2~kland CA 94~i2 Phone (510)~86-8642 FfiX-(Sf0)8~3-553;t GreEn Business Program February 28, 2003 Dublin City Council Z00 Civic Plaza Dublin CA 94568-2658 RE; lequast for Continued Funding - Green Business Program FY 200312004 Dear' Council Members; Thank. you for the Ob/s suppo~ of the Alameda County Green Business Program dudng past years. Since 19,96, the GBP has built parbnerShips~ atl~cted state and local funding, certified :ill Green Businesses (including four in Dublin) and promoted Green Businesses to the public. In the neat year, the Program will continue these activities and increase our work with local agencies to 'green" and certify their operations. Our activilJes benefit businesses and local agencies .by assisting l:hem in environmental compliance and resource co~ervation, saving them Lime and money and improving workplace safety. Our activities benefit Dublin residents by giving them environmentally sound vendor choices and helping businesses located in or near residential areas to operate compliant, clean businesses. The GBP is asking your City to suppori: this partnership with a contribution of $:1,500 ~ $3,000.. Your sponsorship enables us to forge a mom posiave relationship between government and industry; increase coordination among regulatory programs, improve environmental quality and promote environmentally responsible consumerism. Funds for the Program in 2003/2004 will be paid through Association of Bay Area Govemment~' BALANCE Fund, a non-pr~r~ fiscal agent, tax ID 94-305-8005. I have enclosed additional information about the Program. You may contact me at (510)567- 67.70 with any questions. East Bay Small Business Development Center Enclosures cc; .]ulie Carter, Dublin City Hanager's Office ATTACHMENT 6 May 22, 2003 Richard Ambrose, City Manager P. O. Box 2340 Dublin, CA 94568 Dear Mr. Ambrose: Child Care Links is pleased to present this revised request for funding for the fiscal year zvv.>-2Ov4. Child Care Links' revised request is for $i8,500. the requested funds are to be used to provide specific services for Dublin residents. The request includes all of the services that have been provided during the past years, in addition to a new program designed to recruit and train 15 new family child care providers (creating 100 new child care slots) in Eastern Dublin. Enclosed is the budget for fiscal year 2003-2004. The Board and staff of Child Care Links are looking forward to continuing to work with Dublin parents, child care providers and city staff. Please do not hesitate to call if you have any questions. Sincerely, Cfirol Thompson Executive Director Main Office East County Office South County Office North County Office !020 Serpentine Lsne, Suite !02 3311 ?~cific Ave~ue 39i 55 Libe't? Street, Sui;_e D4.30 250 East 18ti~ 5t;'eet, 2ncl Fioor Pieasanton. CA 94566 Livermore, CA 94550 Fremont~ CA 94538 Oa!<iand, CA 94,505 (925) 417-8733 (925) 4.55-04! 7 (5i 0) 791 ~256 (5'i 0) 26S-0105. (925) 417-8740 Fax (925) 373-5034 Fa>: (510) 713-0385 Fex (510) 258-054S F~>( mail@chiidc~relinks.o;~g ATTACHMENT 7 Child Care Links Revised Supplementary Budget 2003-2004 CITY OF DUBLIN BUDGET Special Project Total Budget Recruiting Request Current Contract & Training 2003-2004 PROGRAM GRANT RE VENUE 15,000 3,500 18,500 PROGRAM EXPENSES Pro~ram Salaries 8,887 1900 10,787 Total ?rom:am Benefits 2,576 600 3,176 Printin~ & Postage 1,500 500 2,000 Total Services & Other Ol~eratin~ Exl~enses 2,037 500 2,537 TOTAL PROGRAM EXPENSES 15,000 3,500 18,500 EMERGENCY SERVICES ETWORK F ALAMEDA COUNTY P.O. Box 12004 · OAKIM~, CA 94604 (510) 747-1090 FAX (510) 747-1095 -- March 3, 2003 Mr. Richard C. Ambrose ::::,:: ::?: : ':: ?'~;i;':/'.~:~: .:,, City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: As in previous years, I am writing to you on the recent work of the Emergency Services Network of Alameda County (ESN). Our activities are partially funded by the City of Dublin and we are again requesting your continued support of our organization during the 2003-2004 fiscal year. ESN is a coalition of organizations and individuals fighting to prevent and eliminate homelessness and hunger in Alameda County. The purpose of ESN is to advocate for an expansion of new services while supporting the better coordination of the existing homeless delivery system. ESN request dues from each city in Alameda County (based on population) so that we have financial support from throughout the County. We are requesting $1,000 from the City of Dublin to continue our activities in 2003-2004. The $1,000 from Dublin last year went to support a portion of our Service Coordination and Public Education activities. Trough your support ESN was able: · to provide monthly mailings and faxes to agencies in East County about funding availability as well as informing them of funding changes that will have an impact on their program and the clients they serve. · Published an annual resource guide, which is a summary of available resources in Alameda County These were but a few of ESN's activities during the past year. The enclosed Year- end Report will provide additional information about our efforts last year. I am enclosing an invoice and a copy of our city allocation plan. please call me at (510} 747-1090 or e-mail me at esnalco@earthlink.net if you have any questions. Sincerely, James "Tim" Thomas Executive Director cc: ~j'ulie Carter, Assistant to the City Manager ATTACHMENT 8 A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELESSNESS EMERGENCY SERVICES NETWORK F ~ ALAMEDA COUNTY FY 2003-2004 ANNUAL INVOICE FUNDER: Dublin AMOUNT DUE' $1,000.00 Please make your check payable to: Emergency Services Network of Alameda County PO Box 12004 Oakland, CA 94604 THANK YOU FOR YOUR SUPPORT! [ ESN'S FY 2003-2004 MEMBER CITIES FUND ALLOCATION PLAN $2,500 Berkeley Fremont Hayward Oakland Population of 100,000 and above $1,500 Alameda Livermore Pleasanton San Leandro Union City Population of 99,000 to 50,000 $1,000 Albany Dublin Emeryville Newark Piedmont Population of 49,000 and below P.O. BOX ~004 · OAiCt~'D, CA 94604 · (510) /4/-~t/90 · FAX (510) 747-.1095 YEAR END REPORT OF THE EMERGENCY sERVICES NETWORK {ESN) Introduction This report covers the Emergency Services Network act/vities for 2002. Our main areas of work are service coordination and advocacy. Advocacy is conducted through our Community Building and Regional Equity Project. Eighty percent of our activities are now focused on th_is Project. This annual report will assess our activities in these areas as well as lay our programmatic focus for the coming year. 1. Service Coordination The major focus of work in this arena continues to be around the FEMA Board and the Continuum of Care Council. FEMA Board Activities As the Chairperson of the FEMA Board, besides chairing meetings, my main function is to advocate for funding allocations based on need and support to all geographical areas of the County. It is mainly through the FEMA Board and the Continuum of Care that I maintain working relations with South and East County shelter operators. With a projected 10-20 billion-dollar deficit for the State for fiscal year 2003-4, more cutbacks in funds for homeless services are anticipated. This year the State Emergency Housing Assistance was reduced by 60%. However, the state didn't reduce the $50,000 minimum that an agency could receive. So, instead of being able to provide eight grants at $50,000, we are forced to fund four shelters. If the minimum had been reduced, we could have at least funded eight shelters at a reduced amount. And with an overall reduction in foundation grants to non-profits due to the downturn in the economy, competition for funds for running shelters is greatly intensified. Organizing against budget cutbacks will involve a greater portion of ESN work in 2003. Continuum of Care Activities I continue to chair some of the meetings of the Continuum of Care Community Council. I am also active in the Policy Committee. In concert with the Policy Committee, ESN facilitated a meeting between Chet Hewitt, Director of the Social Services Agency (SSA) and Directors from shelters in North, East, and South County. The meeting was a "get acquainted" meeting with the Director to provide him with a greater understanding of the needs and programmatic capabilities of the shelter system in the county. So, while the SSA was forced to make cuts in this year's budget, no cuts were made in the food and shelter budgets! While, we can't claim credit for the SSA not cutting homeless programs this year, it is clear that meeting with the Director indicated a "pro- active" approach to possible budget cuts and served noticed of an "activist" 1 A COALITION DEDICATED TO ELIMINATING HUNGER AND HOMELES3'NESS approach by shelter operators in the county. ESN also coordinated other education and policy initiatives with the Policy Committee. It generally took the form of letter-writing in support of particular bills or initiatives and/or having guest speakers at the general meetings of the Council. Key among them were representatives from the Just Cause Initiative and Proposition 46, the Housing Trust Fund bill, both of which were passed in the November election. Another area involved educational outreach around the Smart Growth Livability FoOtprint Workshops. This is a land-use planning exercise projecting where jobs, housing and transportation systems will be located by year 2025. ESN's efforts are aimed at getting shelter operators involved in these discussion on the front end so our concerns about homelessness and the systems that support them are part of the dialogue in any planning discussions that happen in the county and region. Round 1 of the workshops had been held in 2001; Round 2 Workshops were held in the spring of 2002; Juliet Ellis, the Executive Director of Urban Habitat Program and I facilitated a discussion at the May meeting of the Continuum of Care Council. The final report of the Livability Footprint Project was published in October 2002. There will be a focus in the coming year on legislative activities aimed at passing some of the regulatory and incentive proposals that would facilitate the implementation of some of the recommendations outlined in the Livibility Footprint Project. 11. Community Building and the Regional Equity Project This is now ESN's main work area. This covers our lobbying and public education efforts at the local, county and state level to maintain and expand our homeless services delivery system. It also includes our homeless prevention activities. They are our economic reform efforts, our efforts around the Workforce Development Campus at the Oakland Army Base, our anti- displacement organizing in West Oakland, and our Regional Equity Organizing. Public Education and Legislative Advocacy ESN's major legislative advocacy during the past year was conducted at state and local levels. As a member of the Board of Housing CA, I worked on the Policy Committee to place Proposition 46 on the ballot. I also reviewed and lobbied for bills that created matching grants for cities and counties that develop and maintain local housing trust funds that would allow convicted drug felons enrolled in treatment programs to receive food stamps. And also allow the state to fund permanent housing for homeless youth notwithstanding any existing age discrimination laws. We also supported a bill that created anew $100 million dollar program with incentives for local governments to approve very low and low-income housing developments. The above bills and some 25 other housing, homeless and welfare bills were supported by ESN during Housing CA Board and Policy Committee meetings and were the focus of legislative visits during the annual Housing California conference in May. ESN also made several appearances before the City Council in Oakland in support of job access efforts at the Port of Oakland, in support of a community- 2 wide land trust for the City of Oakland, and in support of the Just Cause Initiative. A key activity for the coming years will be organizing in opposition to cuts in Fiscal Year 2003-2004 Budget. ESN convened a meeting of key homeless agencies in early November as a first step in our efforts to mobilize staff and clients to address the looming budget cuts that we project to hit the shelter system in June 2003. The current state budget deficit is projected between 10 and 20.billion dollars. The ESN December 5 General Meeting will be dedicated to the development of a coordinated response to any cuts in homeless services. Community Building Our community building is about building relationships/collaborations between homeless service providers, residents and community based organizations to address the economic, social, and political marginalizations that have locked many of the urban poor into homelessness and poverty. Facilitating the training and hiring of homeless and formerly homeless individuals is a key component of ESN's homeless prevention activities. Our geographical focus is West Oakland. We have formed a partnership with the Citizens for West Oakland Revitalization (CWOR) for our work in West Oakland. The work involves two distinct strategies: anti-displacement organizing and economic reform efforts. Economic Reform Activities Our economic reform activity involves the creation of a Workforce Development Campus at the closed Oakland Army Base and Job Access efforts. Workforce Development Campus . Now that the Campus has officially opened and staff has been hired ESN's role has been limited primarily to attending board meetings, helping develop the program for the Campus and working to strengthen the coordination between the Bay Area Sector Intervention Collaborative (BACSIC). Through the program committee of the Campus and BACSIC, ESN has been helping to develop the foundation skills that homeless and loW-income people would need to perform as competent workers. We also helped develop the Case Management tool for assessing client's attainment of individual goals related to transitioning from "training ready" to "work ready" and "self-sufficiency. A rising issue is the fact that the City of Oakland has yet to finalize an agreement with the Collaborative about new facilities on the Army base as the current space is to be turned over to the Port in the next 3-5 years. So finalizing an agreement with the City of the relocation of the Workforce Development Campus and other facilities will be the main issue that ESN will be working on in the coming year. Negotiations with the City of Oakland will begin in early December. This means that as a member of the negotiating team, there will be an increase in the number of meetings I will have. Thus, time will be taken from my BACSIC and the Social Justice Committee activities. Job Access Efforts Our work in this area has been mainly focused around BACSIC and the implementation of the Project Labor Agreement. BACSIC is a collaborative of community organizations, job training agencies, and service providers seeking to promote self-sufficiency among residents of low wealth communities by increasing their access to career-path jobs in the construction industry. Due to our lobbying with the Board of Directors of the Workforce Development Campus, a MOU was signed with BACSIC to create the first phase of the Job Training Campus, an Apprenticeship Resource Center. BACSIC activities include information and referral, client assessment, referral to training organizations and retention support to clients in training as well as on the job as apprentices or journeymen. ESN is the project manager for tMs effort. I am the Chairperson of BACSIC's Steering Committee. ESN has been focused on recruitment around BACSIC, and its organizational and programmatic development. Education and outreach around BACSIC had been made easier by ESN's facilitation of a working agreement with the Port of Oakland, the City of Oakland, and community training organizations to refer people interested in the constructions to BACSIC for orientation, assessment and referral to jobs in the building trades. So, instead of ESN having to recruit organizatfions to send people to the Campus, we now have BACSIC training partners, the Port and City of Oakland sending people to BACSIC. The last two BACSIC orientations have attracted over 100 individuals. Thus, ESN work has been focused more on BACSIC programmatic and financial health. Through my serving as Chairperson of the B ACSIC Steering Committee, I have provided supervision to the Program Director of BACSIC, supervision of the program committee and finance committee. I have also facilitated meetings with BACSIC partners agencies, the Port of Oakland, and the Building Trades Council. While no formal MOU has been signed with the building trades, BACSIC has formed a very strong working relationship with Barry Luboviski, Secretary- Treasurer of the Building Trades Council. Thus, ESN has been able to acquire a commitment/rom labor and the Port for financial support for BACSIC through the Social ~ustice Fund create by the Project Labor Agreement between the Building Trades and the Port of Oakland. Finally, with labor support ESN has been able to get the Port, contractors and other community based training organizations to accept BACSIC as the central feeder of job ready individuals to contractors when the union halls are not able to fulfill the contractors' need for employees. We have helped spearhead a strategic planning process for BACSIC, which has finalized its programmatic direction. We have also met with funders to help insure funding for the organization through next year. We are finalizing the incorporation papers and tax exemption status for the organization with a 4 new board of directors slated for installation in the spring of 2003. At this point, ESN more hands-on management of BACSIC will revert to that of an ordinary board member. We continued during the year to lead the fight to get the unions and the Port to implement the trust fund called for in the Project Labor Agreement. The trust fund is tied to the number of hours worked by union and non-union persons at jobs at the Port. This could amount to over $1.2 million a year. As of November I there were over some $70,000 in the Trust Fund. We are actively involved in the process for setting the criteria and process for community training and support services organizations to access the funds. We also continue our activities as members of the Social Justice Committee and the Social Justice Sub-committee. As part of the two committees, we have monitored and assessed the contractors' compliance with the hiring goals in the Project Labor Agreement. We have assessed monetary damages in one case and have worked out arrangements for hiring new Oakland workers as apprentices in three cases. Davillier-Sloan Inc. is the contractor hired to oversee the compliance process around the Project Labor Agreement. We have to pressure them for the hiring of community monitors and the employment of other individuals as necessary to have an effective compliance system that would result in jobs for apprentices and journeypersons for jobs at the Port. ESN also played a leading role in the holding of two meetings between community-based organizations and the Executive Director of the Port, Tay Yoshitani. The focus of the meetings was the slow implementation of the Social Justice Trust Fund and weaknesses in the Port's tracking and review of reports from PLA contractors. Without a timely tracking of this information by the Port, community monitors cannot track workforce compliance and the PLA cannot be fully enforced. To monitor Davillier-Sloan, the implementation of the hiring goals set in the PLA, and the hiring of women and minority contractors; ESN led the effort to form the West Oakland Job Partnership, a community coalition that will meet and confer with the Port on a regular basis to monitor the hiring of West Oakland residents and the hiring of disadvantaged contractors on Port projects. Besides ESN, member organizations are the People's Community Federal Credit Union, Jubilee West, the Alliance for West Oakland Development, CWOR, BACSIC, and the Workforce Development Campus. We will be recruit additional community and faith-based organizations to be members of the Jobs Partnership in the coming year. Gentrification/Anti-Displacement Organizing ESN formed an Anti-Displacement Network in July 2001. We have been meeting monthly since then. Our numbers are down from last fall. At that time we had Cambodian tenants from Westwood Gardens attending our meetings. But all of the tenants are being relocated from the complex as it is going through a HOPE VI conversion. Nonetheless, we are still attracting 15-20 people to our meetings, now mainly Latinos, and African-Americans. 5 We agreed in January that the Network would make eviction prevention a major priority. In that end, we derided to prioritize getting a Just Cause Initiative on the ballot. Thus, we agreed to be the key organization to get petitions signed in West Oakland. Through our organizing efforts, we helped get close to 900 signatures out of West Oakland. In total, the Initiative got over 28,000 signatures and was placed on the November ballot, where it is still holding onto a majority lead as absentee ballot are being counted. During the year, we have used the Anti-Displacement General Meeting to educate residents in West Oakland about homeless issues in West Oakland, first- time homeownership programs, and how tenants could use the City and other legal means to get a landlord to make needed repairs in their living space. An original plan of the Network was to have a town hall meeting dedicated to the issue of gentrification and displacement. Originally set for this spring 2002, we have rescheduled it as a workshop in February 2003. At our September meeting we formed a working group that will be responsible for organizing the event. We will be partnering with the Pacific Institute and the Urban Habitat Program in this effort. One of the factors in the postponement of the Town Hall meeting was that due to funding constraints, we had to lay off our community organizer assigned to this work. This has forced me and my administrative assistant to take up additional work in this area In the coming period we also want to move the Anti-Displacement Network from a staff-led effort to a grassroots community-led organization. Thus, we will develop and implement an educational program that includes leadership development, community empowerment, and community spirit- building activities. Hopefully, this will lessen the workload on my administrative assis[ant and me. Besides leadership development, we will also conduct community education about gentrification and displacement at West Oakland organizations and churches. Regional Equity Organizing ESN believes that capacity in low-income, working class and communities of color must be developed to address the regional dynamics that affect them. Thus, we have formed a partnership with the Urban Habitat Program (UHP) to develop the Social Equity Caucus of the Bay Area Alliance for Sustainable Communities (BAASC). The overall goal of the Bay Area Alliance is to reach consensus region-wide among business, environmental, government, and social equity advocates regarding how the Bay Area can grow in a more sustainable manner. Besides working as a member of the Steering Committee of the Bay Area Alliance, ESN is also working with UHP to develop the Social Equity Caucus as a vehicle to represent the 46 neighborhoods in the Bay Area that have concentrated poverty. The organization and activism around regional issues in these communities limit the effectiveness of the Caucus. During the past year ESN has been a member of the planning committee, which set the agenda for meetings of the Social Equity Caucus, as we~ as participated in the general meetings of the Caucus. We have also helped recruit partidpation in the Caucus 6 from West and East Oakland, North Richmond, Daly City, Santa Rosa, and the Canal District in San Rafael. This effort is expected to continue in 2003. ESN is also participating in the Regional Livability Footprint Project, coordinated by the Association of Bay Area Governments (ABAG). This Project has planned a series of workshops to develop an "alternative growth scenario" for the nine county Bay Area. ESN helped plan the second round of -workshops held April-May throughout the region. -In conjunction with UHP, ESN is also helping recruit community based organizations from low-income neighborhoods to participate in the workshops. We conducted two outreach workshops in West Oakland for the 7t~ Street McClymonds Initiative as well as one for homeless service providers at a meeting of Alameda County's Continuum of Care Council, which is co-chaired by ESN. We also held outreach and educational meetings in the Mayfair community in San Jose, East Palo Alto. Workshops were also held in San Francisco, NAPA, Marin, and Sonoma Counties. As a member of the working group of the Footprint Project, ESN also reviewed and provided editorial and technical review of the Final Report coming out of workshops. We will be working with ABAG and the BAASC and other regional agencies in educational outreach in the coming year about the "alternative growth scenario" and the regulatory and incentives proposals required to implement the "alternative scenario." Staffing, Fundraising, and Board Development ESN's transition into a mainly advocacy and homeless prevention organization was greatly helped last year by the grant from the 7~ Street McClymonds Improvement Initiative. However, this year the Initiative will be focused more on housing development than anti-displacement education and organizing. Thus, we were not able to retain our organizer. And without some infusion of immediate cash, we will have to reduce the hours of our administrative support. Overall, our support from foundations has been reduced by some $35,000, but our regional equity work is affording ESN the opportunity to expand our contact and networking with the foundation and business community. However, none of these leads are expected to produce any funds until the end of the summer 2002. So, as we move to diversify our funding base, prompt payment of membership dues is appreciated as it helps our very tight cash flow situation. We also need three new board members; we currently have 6 members. Last year we acquired a representative from South County but we have not picked up anyone from Berkeley, East Oakland or East County. We are hoping that at least two of the three will be women and/or minorities. Serving on ESN's Board is not a major time commitment as the board only meets quarterly. The board's major task is making sure that ESN in its advocacy and homeless prevention activities are speaking to the issues and concerns of shelter directors in their area of the county. 7 Conclusion Both our Service Coordination and our Community Building and Regional Equity efforts have ESN working in new partnership and collaborative relations. It is clear, however, that advocacy and homeless prevention are at the center of ESN activities. However, with the looming threat of budget cuts facing us in the summer of 2003, the need to crank up our advocacy and organizing efforts to protect our current homeless shelter system is dearly the major focus for ESN in the coming year. At the same time, ESN must have a more effective system for turning out our members at affordable housing meetings, job access activities, and regional equity issues if in the long term we're going to maintain our current level of services to the homeless. I hope that the information provided in this report was helpful in providing you with a sense of our accomplishments and the challenges we are facing. We look forward to your continued support. James "Tim" Thomas Executive Director December 1, 2002 8 March 7, 2003 Richard C. Ambrose City Manager 100 Civic Plaza Dublin, Ca!ifcmia 94568 Re: Dublin Fine Arts Foundation Dear Mr. Ambrose: On behalf of the Dublin Fine Arts Foundation, I would like to express our appreciation for the City's continuing support of the Foundation's activities. The year 2002 was a good year for the Foundation with the installation of the artwork, "Bird Watch", by Johanna Poethig in Ted Fairfield Park and the on-going collaboration of Ned Kahn with the landscape architects for the artwork to be part of the next phase of construction in Emerald Glen Park. The City Council has approved of Ned's concept and now we are all eagerly anticipating the installation of the work. The Foundation is currently conducting a request for qualifications from artists for Donlan and Bray Commons Parks. The process of selection and installation should be completed by Fall 2003. The installation of these two works will complete our "Art, in the Parks" project. in our request last year, the Foundation asked for and received a $5,~00 g~ant to plan for an Arts Festival to take place at Emerald Glen Park. While preliminary planning was completed, the Foundation did not actively pursue the project. We were concerned about the economy and support for the large-scale project that we had envisioned. After much discussion, we are considering a smaller, more focused event for the plaza area of the Civic Center for Spring, 2004 and will be bringing that plan to the City in the near future. ATTACHMENT 9 Mr. Richard Ambrose March 7, 2003 Page Two For the upcoming fiscal year, the Dublin Fine Arts Foundation is requesting a contribution from the City of $26,250 (a $3,750 reduction from last years request). This contribution breaks down as follows: Art in the Parks 25% of Bray Commons Park: $ 5,000 25% of 2003 expenditures Emerald Glen Park: $12,500 General Support Consultant and operating expenses: $ 8,750 Total: $26,250 In keeping with your request, we will provide back up material at a later date. Very truly yours, MARTIN W. INDERBITZEN President MWI/lmh cc: Lynne Baer Claudia McCormick Georgean VonHeeder-Leopold Cindy Leung Ron Nahas Richard C. Ambrose City Manager City of Dublin 100 Civic Plaza, Dublin, CA .94568 Cc: Julic Carter Dear .Mr. Ambrose, Enclosed plcasc fm_d a grant application re~eetfully submitted by the Pacific Chamber Symphony for $t5,000 for thc fiscal year 2003-2004, (Please note that the education, budget submitted is toughly 20% of our organi×alional budget) We request ~ increase in faming on the heals of a productive and enriching y~ar, bringing mmic to over 4000 Dublin students in the last year with a growing demand and successfully launching the ltl-Valley Youth Orchestra with weekly rehearsals in Dublin. Our aim with the TVYO is to provide young music!an.q in Dublin with the opportunity to develop their skills through au orohestml experience so that they have as equal an opportunity in the music world as young Bay Area musicians ~rom San Francisco, Oakland, Hayward artct elsewhere. Our full orchestra concerts for kids and in-school ensembles aim to introduce classical mmic into the lives of all childrea in Dublir~ and with it hopefully, a lifelong appreciation of art and beauty. The additional fu~.ds would cover expenses related to: } Au expansion of the program We plan to perform in-school ensembles at 7 (instead of 4) schools this ye, ar adding Dougherty, Saint Raymond and Valley Christian to our roster, } The development of new programs. A new test program of wind and bra_qs clinics will be implemented for advanced students, thr°ugh the .school bandleader~. We understand how tight the budget is thi.q year but we believe the value of exposing 1000's mo~¢ children to lj~e classical music and eathancing the quality ofmusic programs in schools for adx~meed music .students, will be of great benefit to tb_e City of Dublin. 1155 East 14th Street Suite 2I 5 ~fi* gan Laandro, CA 94577 p 510.352.3945 ~ 510,552~3947 210 Po~ Street ' Suite 502 ' San Francisco, CA 9~108 P 415,989.687~ ~g34 Ga~nd CouR p 925.484,9783 ~ M~R-~7-~3 ~3: 56PM TEL) EROM : FA)< NO. : JTul. 15 2002 12:01PM P2 I)escriotipn of serVices.off~re~ ~- s,.;-~_n ~.nceEt series and e~u_catior, al 2002-2003 Concert Season Tl~eAmerican Radio Ho~r- Pianist Kevin Cole joins the PCS to celebrate the ~rks oF ~e great Ame~n ~e 30's and 40's who ~len~ ~e bou~d~ and ~o~ t~ op~uni~ of the ~amber ~mpho~, · e ~i~n ~i~t in~ cla~i~l mmi~ NI pi~ wilt be p~n~d in ~r original chamber ~phony ~n~ ~: ~m: ~n~ - ~ay, No~ ~, 8:~ p.m. Ha~rd - Sunday, N~emb~ ~4, 3:~ p.m. ~mn ~piand - ~/a~i~ San ~nci~o - T~day, Nove~r 26, 8:00 ~rd ~g~- ~a~r ~ Te~ A~ue F~md Gu~b G~rge G~hwin -- Rha~dy/~ B/ua K~n ~le~ Piani~ Cr~ae dele ~ay- The Pacific Chamber Symphony's annual gala showcases works from leading Bay Area composers, who will be on hand ~o introduce and discuss their piece, and then join the audience as it is presented. Concert Dates; Program: pjeasanton -Thursday, .lanuary 16, 8:00 p.m. Wayne Peterson - We~ Coast Premiere of 5an Fre~ - PrJday, .qanuary i7~ 8:30 p.m. Hayward - Sunday, ~anu~ry 19, 3:00 p.m. T/le.~us If2r Chemic[ Symphony Featured Guests.' Hyo-shin Na - World Premiere of Oc~aO~hore for ~'o'and ~amber Symphony Chi-wen Parl~, Piti Andrew [mbrie - San Francisc~ Premiere of Lisa Delan, Soprano Three Eoogs f~om Poem~ by Rober~ ~ and ~.C P. ansom for Sopraoo aad Chamber Sympf~ony Daniel Bre~vbaker - World Premiere (Orche~ra Version) l eav~ of Hop~$ f~r Chamber Symphony Pe~is~eno~ o£Passioo- The PCS pays tribute ~ the genius of Beethoven, pedormlng fl~e ~wo symphonies that reinven[~l the form and ushered in the romantic era in music. Conc~l~ Dat~: Program: Beethovej1 - Symphony I~o. 3 "~"o/ca~ San Francisco -Tuesday, Hatch ~.;L, 8:00 p.m. £'e~pr/~ fra,,~a~ ~ P~anis: Denis Pascal interprets the contrasting sEyie~ of[wp of France's mom renowned compose~ IvjaurJce Ravel and cinema composer Bruno Coulai~. Eoth =re set in delightful contrast w~ BJzel;'s ~/rnp~ooy/,,7 C. Concert DaEes: Program'. Pleasanton - Friday, April 4, 8.~0 p.m. Ravel - P/a~o ~/ff G~ Hayward - Sunday, April 6, 3:00 p.m. ~ze~ - 5;ympho~y/~ C San Frandsco - Tuesday, April 8, 8:00 p.m. Coulais- IVc~/y Y/~r~ [o~/~a~o a~d CT~m~er Symphony $olo ~-a~"$1~owdow~ - A greundbreaking opportunity for emerging performers ~ showca~ their t~len~. This year feetures up-and-coming pianists in both 3unior and Senior divisions, with winners onc.~ again being decided by an audience vote. Sponsored by Dr. A. 3ess and Ben Shenson Foundation. 3unior Oivision Concert Dabe: Hayward - Sunday, May 18, 3:00 p.m. Senior Division Con~ert Date.' Featured Guest~ San Francisco -Tuesday, Flay 20, 8:00 _less~Ca Peadman, Oboist Featured Guest: Kazen Abdulleh~ Clarinet MAR-07-~005 03:57PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:00~ R=gT~' FROM : FAX NO. ' Jul. 15 2002 12~'02RM R3 Ed_u_ce_ti(~nal proflrams: Sinc~ 1990, the Padfic ~am~ Symp~ny ~5 b~ ~mmi~d ~ ~ simple id~l of bringing music in~ our s~ and, in ~e last ~on aloe, i~pir~ o~r 17 0~ ~y Ar~ s~den~. Our Eduction Program is tailored ~ the n~s of~ sch~l di~i~ and children who requ~t Our ~wi~. We have dev~o~d seve~l pmg~~ for diff~ng age a~ musi~l abili~ levels. [n addiaon, ~ provide frae ~ indued ficke~ ~ our r~uiar ~nm~ for ar~ ~hool children and their ~mili~. Hem is a sampling of~ ~u~on p~ms ~ o~: Full O[~ Con~ for. Ki~ The Pacific Chamber ~mphony has b~n bfi~ing "~n~ ~r ~ds" B~ Ar~ sin~ 1990. "Con~ for Kids~ ~ an hour-l~g inff~u~ion ~ ~e cla~i~l m~ic ~n~, ~a~d~ a full 45-pie~ or~ i~ludi~ ~ngs, b~, w~nds, and percussion~ ~ is d~ign~ ~r pr~en~fion to ~i~- ~m~h b~in in~ol m~ p~mms. Our "~n~ for ~peden~ a ~i musi~l ~an~ and ~ intera~ ~ ~e mus~ians, I~ming ~e diffemn~ in sounds made by ~e in~umen~ and how they all ~ ~get~r ~ ~eate mood a~ music. ~ch y~r a d~ren~ ~u~tio~l theme is ~sed. ~ year the ~e~ ~s ~hm a~ ~his y~r the theme will ~ ~i~. Supplem~ff ~Hais are provid~ to t~chem b~m ~e ~n~ ~r in,ass ~, ~ng ~ ml~ and r~ ~e~s of hist,, g~phy, and cul~m. ~e ~' guide is d~ig~ ~ ~lp ~m fulfill ~ir di~i~- mandat~ I~ming ~pone~. ~ ~mple, ~ lit~W ~m~ne~ ~n ~ ~ by having ~ud~ r~ear~ a~ write abo~ ~e ~mposem, the in,tureenS, and the d~emn~ aspe~ of · e pedo~an~. Dis~i~ wide ~ ~r Na~ ~7, Ha~ Unifi~ ~h~l Dis~ ~ar~ 18, ~n ~nd~ Un~ ~h~l ~i~ ~h ~9, Dublin Unified S~oaI Di~ Small En~mble [~ol c~mber e~emble a~mb~ f~m s~i~ q~ or bm~ quin~ ~nsist ~ a ~ve minute pr~ram s~ally sel~ in~m~m~ with ~u~ti~al highlig~ and a qu~ a~ answer ~d~, and ~ndudes our ve~ popular in~m~nt "peking z~" whom ~ildmn get ~ d~up took and f~l of ~he instrumen~ ~at maEe up a ~amber o~a. ~h~l as~mbly ~n~ for 2003: 24 East Bay sch~ls have b~ s~il e~mbl~ from 3anua~ ~mugh ~ay of 2003, Td-Valley We have ~n~ our you~ offerings ~ include ~er training for young musicia~ looking for the e~iance ~ playi~ in an o~, w~ ~e ~on ~ ~e Tri-Valley Yo~ Om~tm's thr~ divisiom. ~e ~ Omh~ is for youn~r ~ing pbyem only~ t~ ~11 Con~ O~ is a full o~ ind~i~ ~i~s, winds ~d b~s and the ~uo~ Orate for the mo~ ad~nc~ ~den~. 55 ~ung musidans ~fully ~mpl~ the flint ~r of ~e y~ or~e~ra with ~kly mh~rsals and inaugu~[ ~n~ ~ in May, D~mber and ~anua~. Ha~o ~wmnce K~I, Music Dire~or a~ ~ndu~r ~ the ~c~ Chamber Symphony has chosen n~ mu~i ~r, 3o ~m ~lman ~ ~ the ~indpal ~ndu~r of bo~ ~e Deb~ Or~ a~ full TKPValley Yo~h O~h~s. MAR-O?-2003 03:58PM TEL] ID]DUBLIN CITY MGR OFFC PAGE:003 FEOH : FA× NO. : gui. 15 2002 12:03PH P4 --_ Enclosed please find_: Description of services offered: signature concert series and educational program. o Description of the organization: history, mission, s~aff composition, finanda! support, volunteers, and reviews. · Rnandals: Current fiscal budget and proposed budget for the upcoming year. Descri.u,i~ ~ o~izatio~ A li~e over a year ago, the former Classical Philharmonic Orchestra completed a systematic identity and image-building project that resul~:~ in a flesh, compelling new name; Pacific Chamber Symphony, The process of establishing the new identity clarified and confirmed the symphony's vision as a unique musical resource, committed to its extensive educaUonai programs, the preservation and creation of chamber s~m~phony literature, and the artistic act of bringing this body of work to the people of the Bay Area. Even/year since its' founding in San Leandro in 1989, the pacific Chamber Symphony has provided educational programs in local schools and performed a full conce~ series. ~[t contJnues t~ receive stage talents of young local virtuosos. ~-= urm wlrj3 ~ or~ra and fosters the on- Dublin City support, along with others, has enabled our organization to grow into its' role as the Area's only stable professional chamber orchestra. ~t is also the only professional orchestra with an Eden based 13oard of Directors whose foresight expresses the cultural aspirations of the community and brings world-class musicians to local stages on a regular basis. In additfon, this year celebrates the first birthday of the Trf-Valley Youth Orchestra, with 55 players in its first season and a wonderfu! parent committee who turned out in record attendance for the debut concerts in Pleasanton and in Liverrrmre. The Pacific Chamber Symphony's.mission is to make the rich repertoire of compositions spedfically written for chamber thematic performances symphony accessible to the people of the Bay Area, through that engage artist and audience in musical exchange. We believe that the chamber symphony remains a major vehicle for the expression ol= musical ideas about our time and ourselves and an important arts institution within the cultural community; it is uniquely sized to give voice bo the current works of local composers, offer authentic performance of dassical works and introduce diverse international stars of the genre. We employ outstanding, professional musicians, perform in comfortable and acoustically appropriate venues, at a very afl~ordable ticket pri~e. The Pacific Chamber SYmphony meets the chamber symphony music and educational needs of each of three distinc~ Bay Area communities: Tri~Va~iey (Pieasanton, Livermom, Dublin, San Ramon) * Eden Area (San Leandro, Hayward, Castro Valley) · San Frar~isco The Pacific Chamber Symphony has an education and 03mmunity outreach priority and, as such, provides an array of programs that expose students to music and give them recurring opportunities to learn and re-experience music through listening and par'ddpation. HAR-07-~003 03:58PH TEL) ID)DUBLIN CITY HGR OFFC PAGE:004 R=9?z FROM : FAX NO. : Jul. 15 2002 12:03PM P5 We ara appreciative of the complimentary reviews we have garnered from the Bay Area's mo~ disl~nguished music critics. Alan Ulrich, Joshua Kosman and Robert Commandy have all praised Haestro Kohl and the orchestra for artistic excellence, dedication and interesting programming, San Francisco Examiner music critic Alan Ulrich, said, ~(IVlaestro Kohl) seems to possess superior podium instinct~ and he knows how to selec~ repertoire with an ear for avoiding the obvious." Ulrich went on to say th~c tho"music was painted in bright, bold color~". 3oshua Kosman from the ~an Frandsco Chronicle described an unexpectedly invigorating performance of Bach's Third Brandenburg Concerto, "Instead of grouping the three violins, ~ree violas and three eellos together in self-contained sections, Kohl cannily dispersed them around the stage, deploying or~ of each in~'trument in three trios. The result was an appealingly trar~p~rent te. xture in which Bach's counterpoint r~ng out all the more dearly." Describi~ the ensemble as one "that mustered a full-scale sound and musical convection to go with it" he lauded the ~electrifying performances". Robert Commanday of the San Francisco Classical Voice asserted, ~Kohl conducted knowledgeably, musically, and with good crafl~ his ~battery of woodwinds who played in fight ensemble [and the] 21 ~rings playing deaning under a good co~carLmis~ress, Dawn Harms." Our carefully researched "brand identib/" review was in part a response to an article naming our orchestra as the lead contender to fill the mia of chamber symphony in the Bay Area musical community. Previously music Critics had noted thai: ~while other chamber orchestras had come and gone [we] had thrived; but when Allan Ulrich announced tflat at last, with the presen~ of our - orchestra in the Iocat culLural landscape .., "the solution is a~ hand", we began t~ conceive of our niche as truly regional. He concluded, ~it seams almost redundant to suggest th~ the Bay Area, if it is to live up to its cultural pretensions, needs ~ s~a~le pmf~$ional chamber orchestra", a sentiment ac. hoed by our extensive honorary committee and reflected in the organizaffion's change of name to Pacific Chamber 5ymphony, MAR-O?-8003 03:59PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:005 R=97~ FROH : F~× NO. : ~Tul. IS 2002 12:04PH F~ Size and composition O, rf Si;,a;Y The core adminisbative staff inciudes one full Ume and three quarter Ume P°sitio~s as well as the parttime position of conductor of the youth orchestra (please see brief bios below). Professionals are contracted as needed and many volunteers fulfill operational roles like accounting, bookkeeping, copywriting, PR, and marketing. Around 50 professional musicians were hired for approximately 8 music sets and about 3D smaller ensemble performances last year. Financial supr~o~ We are proud that five dry governments support the organization on afl annuat basis. The testimony of this support for our concerts and children's programs has enabled us to provide services in each of these'towns year after year. We have received grants from the C'~ies of San Leandro, Hayward, Pleasanton, Dubtin and San Francisco through the Grants for the Arts Hotel Tax Fund. FoundationS and other major grantors are listed in the attached packet. V__oJunte[er ir0mlveme _t~. We have received very significant help from our local constituents in the form of in-kind donations and services. A local branch of Union Bank donates tile use of a three-room office suit~ for our San Leandro office. Space has abo been donated for our OL~raach off~ces in San Frandsco and Pieasanton. The Valley Community Church donates the use of their facility for our concerts and Chabot College sponsors our use of the facilities as part of their new Performing Arb Series. Nora than a dozen businesses and professionals have contributed over $60,1~00 in work on our branding research and naming, the design of ew_rything from brochures to letterhead, our web site, and the copywriting and editing of articles, press releases, and advertisements. Lawyers have donated their services for the legal work related to our renaming, and our accountant volunteers his time as well. Our media sponsors include the ANG l~ewspaper Group and the San Francisco IVlagazine. We have about 25 volunteers that handle tasks such as ushering and folding and stuffing envelopes. Volunteers secure auction items for our fundrabers and help maintain our database. MAR-O?-2005 04:00PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:005 ~FROM ~: · FAX NO. : Jul. 15 2002 12:05F~M PT Pacific Chamber Symphony Educational Program Budget Fiscal Year 2002/2003 L~come MervyW s California $15,000 Wayne & Gladys Vall~ $5,000 West Davis Bergard $1,000 City of Dt~blin $10,000 City of Hayward $13,000 City ofpleasanton $11,000 City of San Leandro $5,000 Hacienda Child Developmeat $2,500 Tri-Valley Community Fund $5,000 Service Clubs $5,000 Total $72,500 Expense Musioian's / Artistic Slaff $52,000 Education Coordination / Admin $15,000 Supplies / Keproduction / Postage $5,000 Phone $500 Total $72,500 MAR-07-2003 04:00PM TEL] ID)DUBLIN CITY MGR OFFC PAGE:00? ~=97x FROM ,: FAX NO. : Jul. 15 2002 12:05RM RB Pacific Chamber Symphony Educational Program Budget Fiscal Year 2003/2004 Income Mervyn~ s California $20:000 Wayne & Gladys Valley $5,000 West Davis Bergard $1,000 City of Dublin $15,000 City of Hayward $13,000 City of Pleasanto~ $17,000 City of SM Leandro $5,000 Igaeienda Child Development $2,500 Tri-Valley Community Fund $2,000 Service Clubs $8,000 Tot~ $88,500 Expense Musician's / Artistic Staff $62,000 Education Coordination / Admin $19,000 Supplie,a / Reproduction / Postage $7,000 Phone $500 Total $85,500 MAR-07-2003 04:00PM TEL) ID)DUBLIN CITY MGR OFFC PAGE:D08 Channels 28 · 29 · 30 SERVING DUBL~N~ LTVERMORE~ PLEASANTON & ~AN RAMON STNCE L976 Tri-Valley Comrnunity Te I e v i s i o n ~'-'"~'~::~"~ BOARD OF DZRECTORS March 4, 2003 ~ ?:~:d Dublin ', :, <~' ~ ~ Valerie Barnes Patrick Hannigan Mr. ~chard C. Ambrose, City Manager Livermoro Steve ~attos City of Dublin I00 Civic ~iaza pleasanton Dublin, CA 94568 Dorothy Hearn Sandra Ryan Dear Mr. Ambrose: San Ramon Vince Golla Kathy Stewart The purpose of this letter is to submit Tri-Valley Community Television Corporation's written request for ~nding for its Fiscal Year beginning July 1, 2003 and ending June 30, 2004. Members at Large Nancy PenneH aosa~n~ ~o~off The amount of~nds requested from the City of Dublin for the · Zehnder above mentioned Fiscal Year is $55,584 (Exhibit A). When our Fiscal Year budget is completed within the next month, we will provide you with a copy of this budget. The purpose of the ~nds is to maintain the three community Board Chairman Hancy Pennell channels (28, 29 and 30) on the air, and to produce the community se~ice and government se~ice programming seen on those Executive Director Dada Stevens channels. Operations Hana~er Should you need any additional information at this time or have Sheila Tole any questions, please do not hesitate calling me. Business Hanaqer Bob Dahla Sincerely, Robe~ C. DaNa, Business Manager 4663 Bernal Avenue Suite B c.c. Dada Stevens, Executive Director Pleasanton, ~ 94566 Phone (925) 462-3030 Fax (925) 462-1540 email info~cW30.or~ Tri-Valley Community Television is dedicated to empowering and www.ctv30.org enriching the communities through local television communication. ATTACHMENT11 Exhibit A CITY SHARE OF THE CONTRIBUTION TO TRI-VALLEY COMMUNITY TELEVISION FY 2003/04 OPERATING BUDGET City # of Subscribers With 0.5% Subscriber City Share of February, 2003 Increase as of 7-01-03 Subscriber Fee ~('& $0.50/mo. Dublin 9,217 9,264 $55,584 Livermore 21,888 22, 001 $132,006 Pieasanton 21,168 21,277 $127,662 San Ramon 15,710 15,791 .... $94.746 , Total 67,983 68,333 $409,998 ., TRI-VALLEY coMMuNITY TELEVISION f_._.'i-V ' " · .. FY 03/04 B(:dget ESTIMATED ACTUAL "~ '03 BUDGET 0.2, BUDGET Year Ending 06/30/03** BUDGETED INCOME " Cities/AT & T 4.10,000 4'10,000 .. 406,137 Underwriting 33,000 31,100 '"' 30,000 Production Income. 130,000 120,000 130,000 ROP 23,700 23,703 23,703 Dubbing 6, 800' 6,000 6,000 Sponsorship· 30,.070 .. Fund. mJ'si,ng 3.3,097 .C~,ants & .Do~a~s 12, 8.60 Interest Income 500 3,450 2.060 TOTAL INCOME 634,070_ 627,3-50 __ 61.0,760 BUDGETED EXPENSES Salaried Personnel. 132,500 142,800 131,285 Engineer 10,400 3,580 Hourly Personnel 302,540 295,000 304,740 Payroll Taxes 44,50'0 43,7.80 43,965 Workers' Comp Ins 10,550 8,720 9,090 · Contract Services CTV 27,600 27,600 27,870 Reporter Mileage 2,400 3,600 3,200 Employee Ben'efi~ts 8.500 9,600 6,650 SUBTOTAL LABOR .,5.38,990 53,t,100 530,380 Auto/Van Expense 7,750 13,8'00. 8,925 Insurance 13,250 9,800 10,640 Interest Expense 1,525 400 535 Office Supplies 7,200 7;200 6,450 Payroll Processing 3,1'25 2,400 2,925 Production SUpplies 20,300 16~750 17,510 Professional. Fees 7,250 7,600 6, 845 Rent 6,230 5,880 6,135 Repairs & Maintonance 5,100 14,400 4,950 Tapes t 3,000" 7,200 11,.300 Telephone 5,400 5,400 5,165 Marketing/~. Relations 't, 750: 7, 000 Other 3,200 5.400 TOTAL EXPENSES 634,0.70. 627,330 621,.460 NET EXCESS (DEFICIT) 0- 20 (10,700) · *NOTE- Based on actual results.for 8 months ended 02/28/03 Mm-oh 25, 2003 TO: Val~rle Trea~aror FROM'. Bob Business Manager E~lo~ pl~e find ~z r~vi~ bu~ for ~e mining fisc~ yo~ b~ing ,tuly 2003. The new budg~ r~fleot$ imams ~d d~e~ in'the ~B~g 1~ Pr~on Income is up 520,000 r~i~ V~ u~e in Liv~m~, for the fis~l year. 2. Spo~nhip ~me ~ refle~aed ~ $30,070 m ~lanee the bud~. 3.En~n~r is dom $10,400 ~le~ing a bud~t of t0 hou~ per 4~H~urly Permnnel is d~n $49,775 mflo<ng no p~y in~e~es ~d ,mback in hours of work. 5.5 Days Sick ~ve ~as deleted ~om the 6. Payroll Taxm i$ down 55,t00 ~e ~o a redu~ion in ~ lev~ of wa~s. 7. ~a~ 8~'ic,~ ia up $4,~0 due m ¢utb~ks in hourly 8. Au~m~ B~mse i~ up ~,250 due to use ofv~ in Livermor¢ (~ inhere in R~om~ abo~), i Msh to i~rm ~u t~t the staffat crv ~11 ~ making a ~efi~s ofculbaaks redu~ ~ ove~l N,t D~eit for the y~ ending 06130/03. ~e ~* to be ~¢ final q~ of our ~nt fi~ y~r include ~e follo~ng: 1. D~N ~d Sh~l~ will ~um thek monthly ~ompCnmfi~ by $500 md $415, r~p~voly. 2.Jack Oliver ~1t ~Ne his Van Rental ~fing thy qume. ~.~mim¢ ~11.~ ~igMfieantly ~u~ ~ugh no w~kend md ~signmem ~vzr~e ~d r~umion in the level of ~ pro~. 4,A$ of A~il 14, 2003 we ~11 be going to the d~jly n~u proem 4 5. A reduction in Sports program ho~$. 6. R~uei~ the wmkly houri of work for vitally all 7. R~u¢ing ~a purch~e of ~w lopes by in~ng our r~ycling pmgrm. 8. Shatfi~ dom studio aolivifie~ for th, w~k of June 30th. 'give m, 8 call if you ~v, ~y ~e~tiona. I will be in at CTV M1 ~y on Thursday, please Mar~h 27th, DUBLIN PARTNERS IN EDUCATION February 21, 2003 Mr. Richard C. Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: Dublin Partners in Education (DPIIE) would like to submit our request for funding for Fiscal Vear 2003 -2004. DPTE would like to be considered for City funding for $10,000. Tt has been a most difficult past two years for us regarding business contributions, due to Sept. 11, 2001, the current economy and current political climate. Although it's been a difficult past two years, DPTIE continues to support the Dublin Unified School District with the following programs, events and projects: · Teacher Grant Program · Music Grant · ,Tab Shadow for Wells Middle School and bH$ · Student Art Program · Student Scholarship Program · Mock Interviews · Principal for o Day T would be happy to give a short talk to the City Council regarding our current years programs, events and pro, acts and also to answer any questions they may have regarding DPIE. So please let me know when it would be appropriate for me to talk to the City Council. The bPIE Board and myself ore very grateful for your support of our non-profit foundation, which supports the bublin Unified Schools. Sinc~cely' I ~ ~ Anita Huster Executive Director P.O. Box 2307 · Dublin, California 94568-1599 · Federal I.D. #94-3207780 1 Tel.: 925.828.2551, Ext. 8024 · Fax: 925.803.1669 · Email: dpie@dublin.kl 2.ca.us ATTACHMENT 12 DUBLIN PARTNERS IN EDUCATION Calendar of Events School Year 2002 - 2003 September 21st & 22nd, 2002 Day on the Glen at I~merald Park in Dublin, join the feast and fun in Dublin! Monday, October 21, 2002 First Annual DPTE Golf Tournament Canyon Lakes Country Club in San Ramon - $1§0/pp or $§7§/foursome, best ball game, all levels are invited to play - Cost covers: Registration, Golf Cart, Box Lunch, Dinner, Awards, Entertainment, and much morel Come meet the 49er Cheerleaders, will have exciting raffle prizes, so come the fun! Principal for a Day - March ! 3, 2003 An opportunity for executives to be a Principal for a Day, which provides an opportune time for educators so share specific achievements, issues and challenges with the business executive. Teacher Grant Program - winning grants notified Grants have been judged by community leaders, given our criteria and winning grants will be presented at the Student Art Auction dinner event. Friday, May t6, 2003 Student Art Auction & Dinner Monarch Hotel in Dublin; Gala champagne art preview, dinner, silent auction, student entertainment Purchase professionally framed student art at the "live auction"; KKIQ's ,Tim Hampton will be our auctioneer. A wonderful event showcasing student art - won't you please join us! · Member Recognition Reception - part of the Student Art Auction program Member are recognized for their support and commitment in education; certificates are handed out Teacher Grants will be awarded · Teacher Grants Presented - part of the Student Art Auction program Winning Teacher Grants are presented, teachers to give a 3 min. talk on what they will do with their grants.. May 2003 - Dublin Hiqh Scholarship Award Night DP]~E to present scholarships to deserving Dublin High Seniors ,Tuly 4th Fireworks Booth This is a very successful fundraiser, dependent upon DPZE's application being chosen by the City. October 6, 2003 - 2"d Annual Golf Tournament We will hold our Tournament at Canyon Lakes Country Club, various sponsorships are available, and entry fee includes green fees, T-prize, lunch, dinner, huge raffle prizes and entertainment. All Year Around Annual Membership Drive Became a DPZE member or re-new your membership. Funds to continue to support the excellent DPIE programs such as Teacher Grants, Music Programs, Art in the Class, & Student Scholarships. Our Mission To foster mutually beneficial business education l~rtnerships in order to mcocimize community resources for the students of Dublin Unified School District P.O. Box 2307 * Dublin, California 94568-1599. Fecieral I.D. #94-3207780 Tel.: 925.828.2551, Ext. 8024 · Fax: 925.803.1669 · Email: dpie@dublJn.k12.¢a.us February 28, 2003 ~,~ (i~31~ ~ ~ i~'::,f; i;~:,~ : Ms. Julie Carter Assistant to the City Manager City of Dublin, 100 Civic Plaza, Dublin, CA 94568 Dear Ms. Julie Carter, I would like to request that the City of Dublin renew, for the fiscal year 2003, a funding pool of four hundred dollars. This fund will help cover the workshop costs and supplies for the East Bay Score Chapter #506, a volunteer non-profit organization of working and retired executives and small business owners. Your fund will be combined with the Dublin Chamber's fund pool to provide a Dublin citizen or a new Dublin business owner with a chance to attend a Score Successful Business Workshop for a day. Score offers different informational WOrkshops, one being "Starting and Managing Your Small Business" and the other is an "Export/Import Workshop". A third information workshop "Successful Business Planning" includes, (1) INC. Magazine Book; "How to Really Start Your Own Business"; (2) "Business Plan Pro", CD with software to write your plan; (3) detailed case study with emphasis on cash flow. These informational programs have enhanced and improved the success rates of new business by 50% In the year of 2002, the Dublin City branch of Score counseled over 43 potential new businesses, of which 14 Dublin's citizens were served. Many wanted to locate their business in Dublin or the Tri-Valley Area. A newly established successful Dublin business owner had attended a couple of Dublin Score individual counseling sessions. Enclosed is a Score counseling brochure describing dates and locations of the educational programs. Also included is enclosed Score's Chapter #506 (1) Budget Report 2002 and (2) Balance Sheet as well. Score counselors provide free counsel to any new or struggling business which can be augmented by low-cost 6-8 hour workshops with Score members, lawyers, bankers, accountants and insurers. Please contact me for any questions, also additional information if needed. Sincerely, Paul Moffatt Score Counselor Phone 925 828-0936 cc: Richard Ambrose, City Manager Chris Foss, Economic Development Manager ATTACH~ENT '~ 3 ..~qV'~ ~'~*Pl~asah~on · Livermore ........ ~-.'-~ Dublin · San. Ramon March 7, 2003 ;~'~"~'%'~ Mr. ~ch~d C. Ambrose :~,~?~' City Manager City of Dublin CONVENTION & VISITOR'S BUREAU 100 Civic Plaza FroM & WVaO COMMISSION Dublin, California 94568 RE: Funding Request for Fiscal Year 2003-2004 Dear Mr. Ambrose: The Th-Valley CVB's budget request from our four funding cities for the upcoming fiscal year beginning on July 1, 2003 is $478,697.00, with the remaining budget to be derived from membership dues ($68,519.00), projected program income (ticket sales, booth sales, newsletter inserts, etc. totaling $14,425.00), and a grant requested from the County of Alameda ($20,000.00). The budget proposed is designed to implement and manage the sales and marketing of the Th-Valley region. The result of CVB efforts is additional revenue to the four cities that they would not have without CVB support services. The Tri-Valley CVB is designed to bring in visitors during the weekend and "shoulder" period, November' through March, but also uses its resources to augment business throughout the week. In this fiscal year to date the CVB has generated 76 group leads resulting in 34 confirmed bookings (2,243 room nights) representing a projected $601,124.00 in generated revenue to the valley,t Additional, qualitative benefits include increased "brand recognition" of the Th-Valley region, as well as numerous member benefits - promotion in the annual Visitor Guide; free listing in collateral produced by the Bureau; representation at all trade shows, sales events, promotions managed by the CVB; a visitor center to display member brochures and flyers; networking opportunities with industry professionals to enhance the members' bottom line; inclusion in continued marketing and promotional programs; and a free listing and link on the CVB web site. + This number is based on total room nights multiplied by average spending generated per day ($268 for 2001). Sources: International Association of Convention & Visitor Bureaus (IACVB) Foundation, Travel Industry Association of America (Travel Price Index), U.S. Department of Labor, Bureau of Labor Statistics (Consumer Price Index). See attachment "Convention Income Survey" for breakdown of costs. ATTACHMENT 14 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846~8910 Fax: (925) 846-9502 http.'//www. Tri ValleyCVB. corn Tri-Valley CVB Program Budget Letter- Page 2 of 6 Per requests from our funding cities, and to better demonstrate where city funds are going, a program budget has been created detailing our eXpenses for services in the following five programs: 1) Events/Membership .. 2) Sales & Marketing 3) · Film Commission 4) Sports Commission 5) Program Administration Support Per your request, I've included the budget for Fiscal Year 2002-2003. Where applicable, Fve added comments explaining changes versus last year's budget. "staffing Costs" have been moved to Program Administration Support instead of being broken out by program. Since the CVB staff does not track hours this change seemed more approriate. However, I've included a comparison versus last Fiscal Year for staffing costs and estimated percentages of staff's time among the programs. Shipping/Postage charges have also been consolidated into Program Administration Support. As we cannot'track each mail item by program, we' ve moved all metered mail to this program. However, Bulk Mail costs used for our newsletter mailings, have been captured in our Events/Membership program. Major budget increases for fiscal year 2003-4 include insurance premiums, rent, and some trade show fees. Major decreases include most major design fees (which were tagged as "one time expenses" for FY 02-03) and the elimination of two trade shows. Events/Membership As its name suggests, this program covers the events hosted by the CVB and programs and services related to membership. "Hosting Events" is the largest portion of this program's budget, with a very slight increase over last year's budget. Because two of our four events also have ticket and booth sales, we have historicaly been able to generate income to help offset the additional costs, as we expect to do again next fiscal year with an estimated $14,425.00 in projected program income. Our events provide current and prospective members with wonderful networking opportunities throughout the year, a chance to learn more about the CVB' s services, and allow the CVB to partner with other local organizations (Chambers of Commerce, etc.) on regional events. This year our biggest event, the Th-Valley Regional Mixer, was a huge success with attendance of 485. 260 Main Street. Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http://www. TriValleyCVB. corn Tri-Valley CVB Program Budget Letter- Page 3 of 6 The ,'Board Retreat" budgei has remained the same. This year we continued to "keep it local" to help offset additional costs. By using a member facilitator and venue/caterer, we also helped provide economic support back to our own community. My plan is to do the same next fiscal year. Following discussion at the Retreat this year, I created a Branding Strategy for the Tri-Valley region, which provides stretegic direction and platform for the program budget.' I've presented this at the CVB's Board of Directors' Meeting as well as at the Tri-Valley Council Meeting, whose attendees include area City Council Members and City Managers. For your convenience, I've attached a copy of my presentation. Our budget for "Membership Solicitafion/Maintainence" has increased, now better representing costs involved in gaining and retaining members. As our membership goals increase our resources should follow suit. We currently have 305 members, 36 total in Dublin, which breaks out to 29 business members and 7 city members. So far this fiscal year we have solicited 3 new Dublin members. For your convenience, I've attached a listing of our Dublin membership. A new categoryfor this budget is "Local Events", which contains all event attandance fees and related expenses. This category will help track the costs associated with attending our local partners events, luncheons and mixers. The CVB produces a "Newsletter" six times a year to help communicate with our members and provide them an opportuntity to advertise. This year we were able to save money by obtaining a Bulk Mail permit and mailing our newsletters out via Bulk Mail istead of using first class, metered mail. Another new category this year is "Broadcast E-mail". In an effort to commuicte more immediately with current and prospective members we've started to use an electronic newsletter format. This new technology allows the CVB to provide color photos, enhanced graphics, and copy and links about local news and events. It also tracks who has read thee-mail, how many times they've read it, and which links they clicked on for each campaign. Based on historical data we've able to modify some of our remaining budget items. For instance, our community outreach effort includes a reduced cost for mileage for "Speaking Engagements" thus a lower budget. We've eliminated the "Pleasanton Downtown Walking Tours", "Wheels Bus Tours of the Valley" and the "Dining Guide" (which will be handled online). Finally, we've moved the Shipping/Postage budget associated with the "Visitor Guide" and "Visitor Information/Servicing" to Program Administration Support. 260 Main Street. Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http ://www. TriValleyCVB. com Tri-Valley CVB Program Budget Letter- Page 4 of 6 Sales & Marketing "Trade Shows" is the largest portion of this program's budget, comprised of seven ghows to pursue the Association, SMERF (Social, Military, Education, Religious, and Fraternal), Government, Corporate, and Tour & Travel/Leisure markets. Based on our Branding Strategy we've elected to keep our focus on the Western region, dropping an Internationally-focUsed trade show (Pow Wow). In additon, a trade show we had previously attended no longer exists (MPI/Sacramento). These trade shoWs often allow members to co-op booth space to gain additional sales contacts and further stretch Sales & marketing dollars. These contacts are then passed on to the entire CVB membership to pursue. New to this budget is a category to capture the costs associated with "Small Trade Shows/Sales Blitzes". We've found that many smaller, regional trade show opportuntities crop up during th'e year that we want to attend. Additionaly, we've increased the frequency of our Sacramento area "Sales Blitzes". The creation of this new category helps capture these important Sales-related activities. Our public relations efforts previously included twice-yearly "National Press Tours", during which we hosted up to 30 travel writers/photographers from around the country. These programs were possible because the CVB was able to share costs with BART, the Oakland International Airport, and the Oakland, Berkeley, and Vallejo CVBs. However, the group has decided to disband and keeP their public relations efforts focused on their respective areas. We believe that our PR efforts should be used to develop and cultiv, ate media interest and coverage of the Tri-Valley, the CVB, and our regional offerings, so we've included a budget for Professional Fees. This PR Consultant will work with the CVB to fine tune target media and oPinionleader lists, develop specific and personalized outreach, pitches and stories, publicize events and happenings, and help to ensure consistent messaging and positioning. Since the CVB acts as the marketing and public relations arm for the Tri-Valley region, our marketing tools are of the utmost importance. We'. ve designated a significant portion of this program's budget to "Advertising", which includes design fees and placement inWestern regional, drive-in and local publications. Because we've been able to establish a consistent loOk and feel during this fiscal year, we anticipate lower design fees for next fiscal year, but are requesting additional placements fees to maximize our exposure. Along the same lines, our printed collateral and "Brochures" budget has been decreased because we anitcipate less design fees and printing costs. Plans for a new 'Weddings' brochure are being formulated to help tap into this market segment. And because our "Web Site" has been beautifully redesigned with new tools, increased functionality and user freindliness in the current fiscal year, costs for next fiscal year have dropped dramatically and include only Maintenance and Hosting fees. This program's budget also inCludes administrative costs such as "Supplies", (previously under "Hotel DOS/GM Meetan~,s and "Sales Calls/Telemarketing") "Promotional Items", "Dues & Subscriptions", and "Professional Industry Conferences" which are necessary to market our region, as well as maintain industry relationships and keep up with trends.. · 260 Main street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (925) 846~9502 http://www. TriValleyCVB. com Tri-Valley CVB Program Budget Letter- Page 5 of 6 Film Commission The Film Commission is designed to bring production companies to the region to shoot print advertisements; commercials, television shows, and independent and feature films, enhancing our economic bottom line and publicizing the Tri-Valley. Historically this has been done with a full-time Film Commissioner actively pursuing and promoting locations, attending trade shows, and responding to location information requests. The .previous Film Commisisoner position has been vacant for some time, yet the Film Commision will continue to fulfill location information requests using existing staff, asissting productions in the permitting process and providing them with information and photos of specific sites in the Tri-Valley. To aid us in servicing potential film leads, our newly designed web site includes a digital Locations Library featuring Tri- Valley locations, an online lead form, and permitting and area conatct information. Also new is the budgeting for the "California Independent Fiim Festival", held the first weekend in November in the Tri-Valley. The CVB partnered with the Livermore Valley Winegrowers Association and Yankee Films to bring over 1,000 visitors to our region to enjoy the best in independent films, great food and wine, and area attractions. It also brought Academy Award®-winning actor Martin Landau to our area to be honored with a Lifetime Achievement award. As a result of our efforts, we received lots of'favorable press, which increases awareness' of the Tri-Valley area. We plan to again help put on this exciting weekend event. The budget for the Film Commission has been slightly reduced overall, yet still allows the Tri-Valley to maintain a presence through continued membership in American Film Commissions International (AFCI), participation in the Locations Trade Show, updated collateral,~ and the maintenance of a digitial film locations library. Sports Commission The Sports Commission is designed to bring new tournaments and festivals to the Tri-Valley area. The region is perfectly suited to host such events, given the convenient location, lodging, restuarants as well as abundance of playing fields and sports venues. With the addition of our soon-to-be-completed "Sports Facilities Guide", we will be able to better market the area to this market segment. The completion of this guide allows us to eliminate the need for a separate "Brochures" budget in FY 2003-04. The bUdget for this program has been reduced overall, yet still consists of membership to the National Association of Sports Commissions, one sports-themed trade show, "TEAMS", advertising placement, and administrative costs for supplies, mileage, and meals & entertainment. 260 Main Street' Pleasanton' CA 94566 Tel: (925) 846-8910 Fax: (925) 846-9502 http : //www. Tri ValIeyCVB. corn Tri-Valley CVB Program Budget Letter- Page 6 of 6 Program Administration Support The final program deals primarily with occupancy and operational expenses for'the CVB. The most noticable changes from last fiscal year are the increases in rent and insurance premiums. As previously mentioned, I've consolidated the Shipping/Postage costs here for all metered mail, as well as all Staffing Costs. The Budget Summary page breaks out all revenue, projected income, ~ and expenses by Program. In addition, I've included a Staffing Costs comparison and estimated percentage of time by staff member, for each program. I've attached our proposed budget which details our programs and services. For your convenience, the budget includes a comparison to last fiscal year's budget. You' 11 also find related attachments and source material for the return on investment figures I've quoted within this letter, as well as a list of hotels and rooms per city, which is the basis for determining each funding city's share. We respectfully seek your support and look forward to continuing our regional partnership. Thank you for your consideration. Best regards, AmytR~Bla/~ Executive Director cc: Christopher Foss - Economic Development, City of Dublin Attachments 260 Main Street, Pleasanton, CA 94566 Tel: (925) 846-8910 Fax: (9251 846-9502 http://www. TriValleyCVB. com May 20, 2003 Mr. Richard Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Rich: We are requesting that the City of Dublin continue its support of the Vision 2010 Project with a $25,000 contribution to our Fiscal Year 2003-2004 Program. Our 2003-2004 Program will continue to place a strong emphasis on agricultural and open space enhancement, community planning and housing, transportation, and education. We are also interested in originating a regional economic analysis report to assist the cities in outlining statistics regarding such things as the regional workforce, industry clusters, average salaries, education levels, available housing, etc. We believe we can complete our Agricultural Enhancement Plan and identify a water source to support enhanced agriculture by December 2003. This year we have received a base report from Agland Investment Services on regional economic opportunities for irrigated and dryland agriculture and an analysis of water resources. Also, the USDA Natural Resource Conservation Service developed updated soils and slopes maps for Tri- Valley agricultural and open space areas. The reports and maps were used by our Water Task Force Committees to identify and study six specific sub regions within the Tri- Valley. The committee members are now taking bus tours of each of the six sub regions to visit properties, parks and recreation areas, and talk to landowners, park managers, and recreation program managers to understand the possibilities and issues in enhancing these properties. The objective is to identify the sites most appropriate for an increase in irrigated agriculture and prioritize their implementation to plan the phasing of the pilot projects in the region. Identification of areas suitable for increased agriculture will be directly connected to new opportunities for all of the working landscape sub regions that will maximize landowners ability to be economically and environmentally sustainable in their endeavors. We are authorizing two additional studies that will provide the in-depth economic information necessary for decision making. One is a detailed demographic analysis of the Tri-Valley to determine the regional market for a buy-local program, an agro tourism program, and equestrian facilities. This study will identify market potential for 12 ATTACHMENT 15 P.O. Box 3258 ~ Livermore, CA 94551-3258 ~ (925) 890-1892 ~ rg specific agricultural products and the pricing structure for these products. The second study will be a detailed agronomic analysis of those same 12 products to determine the cost of producing these crops. This will include site specifics on soils, water needs, possibility of recycled water, water cost and crop economics. It will include an economic analysis of equine enterprises. These studies are scheduled for completion by this September. Water studies from the City of Livermore and the Zone 7 Water District are due to be completed at this same time. These studies relate to sources and cost of water to support enhanced agriculture, including recycled water. The Dublin-San Ramon Services District is also determining potential programs. Our projections are that all of the reports and analysis will be completed and under review by our committees in October. We believe we can complete the Plan for Enhanced Agriculture within the Tri-Valley by yearend and submit the plan for governmental and public review in January, 2004. We fully appreciate the financial stress faced by the City Council in their upcoming budget deliberations. We only hope that the Council can view continued support of Vision 2010 as an investment with short term payoff possibilities, both in terms of potential revenues from enhanced agriculture and tourism, and open space protection. Attached are: - Fiscal Year 2003/2004 Vision 2010 Project Budget - Fiscal Year 2003/2004 Projected Vision 2010 Contributions - Fiscal Year 2002/2003 Vision Project Expenditures - Fiscal Year 2002/2003 Contributions Please call (890-1892) if you have any uestions. I would be pleased to meet with you and discuss the progress and direction ~'Vision 2010 in detail, if appropriate. Thank you for your consideration ofthi request and the strong support of the City of Dublin for the Vision 2010 Project. Yours truly, President TRI-VALLEY VISION 2010 PROJECT FISCAL YEAR 2003/2004 PROJECT BUDGET IRRIGATED CROP ANALYSIS 40,000 DRYLAND CROP ANALYSIS 10,000 EQUINE MARKET ANALYSIS 12,000 AGRICULTURE MARKET ANALYSIS 45,000 VIRTUAL TOURISM TOUR 25,000 WATER TASK FORCE CONSULTANT/FACILITATOR 25,000 MEETING EXPENSES 5,000 PUBLIC POLLING- FUNDING/RECYCLE WATER USE 25,000 WATER DISTRICT FINANCING ANALYSIS 25,000 VISION COMMITTEE SUPPORT EDUCATION COMMITTTEE SUPPORT 2,500 REGIONAL ECONOMIC/WORKFORCE REPORTS 25,000 COMMITTEE MEETING EXPENSES 5,000 PROJECT MANAGEMENT 20,000 AG/OPEN SPACE PLAN MANAGER 90,000 ADMINISTRATIVE SUPPORT 6,500 LEADERSHIP MEETINGS EXPENSE 4,000 TOTAL $ 365,000 5/12/03 TRI-VALLEY VISION 2010 PROJECT REQUESTED CONTRIBUTIONS - FISCAL YEAR 2003/2004 CITY OF DUBLIN $25,000 CITY OF LIVER_MORE 25,000 CITY OF PLEASANTON 25,000 CITY OF SAN RAMON 25,000 TOWN OF DANVILLE 10,000 ALAMEDA COUNTY 70,000 CONTRA COSTA COUNTY 25,000 JAMES IRVINE FOUNDATION 135,000 SAN FRANCISCO PUC 25,000 TOTAL $365,000 5/12/03 TRI-VALLEY VISION 2010 PROJECT CONTRIBUTORS- FISCAL YEAR 2002/2003 CONTRIBUTOR AMOUNT JAMES IRVINE FOUNDATION $ 115,000 ALAMEDA COUNTY 109,620 ALAMEDA COUNTY RESOURCE CONS. DISTRICT 3,500 CITY OF DUBLIN 25,000 CITY OF LIVERMORE 25,000 CITY OF SAN RAMON 25,000 TOWN OF DANVILLE 10,000 SAN FRANCISCO WATER DISTRICT 25,000 TOTAL $ 338,120 REQUESTS PENDING CITY OF PLEASANTON $ 25,000 CONTRA COSTA COUNTY 25,000 IN-KIND CONTRIBUTIONS (STAFF/SERVICES) ALAMEDA COUNTY ALAMEDA COUNTY RESOURCE CONS. DISTRICT CITY OF LIVERMORE EAST BAY COMMUNITY FOUNDATION USDA RESOURCE CONSERVATION SERVICE TRI-VALLEY VISION 2010 PROJECT EXPENDITURES - FISCAL YEAR 2002/2003 BUDGET ITEM BUDGET ACTUAL Regional GIS Map Development $40,000 $ 2875 Marketing the Vision Golden Valley Simulation Materials 40,000 0 Civic Engagement Forums 10,000 5000 Consuking AG Water Study 48,000 50,550 (Est) AG Product Research 25,000 25,000 AG Irrigation District Funding & Legal 25,000 0 AG Marketing Studies Non Crop AG Land Products 35,000 30,000 Agrotourism/Buy Local Products 35,000 35,000 Public Polling on Funding AG Water 15,000 0 Committee Support 15,000 14,432 (Est) Economics Consulting 25,000 25,000 Committee Meeting Expenses 7,500 5,900 (Est) Updating Benchmark Indicators 25,000 30,000 Public Opinion Survey - Vision Progress 15,000 0 Staffing Project Management 20,000 20,000 AG/Open Space Plan Manager 70,000 85,000 (Est) Administrative Support (On Call) 8,000 8,000 (Est) TOTAL $458,500 $336,757 Comwcting People with Opportunities for Employment THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON March 6, 2003 Richard C. Ambrose City Manager City of Dublin 100 Civic Plaza Dublin, CA 94568 Dear Mr. Ambrose: On behalf of the Th-Valley One-Stop Career Center and the Chabot-Las Positas Community College District, I would like to thank the City of Dublin for the financial support you have provided us in recent years. This has played a significant role in the success we have had in providing resources and services to job, eduCation and training seekers for residents of the City of Dublin. Over the past years, we have registered over 580 Dublin citizens and provided services to those individuals over 3,300 times. In addition, this past fiscal year, we have worked with numerous Dublin employers to help them with their business needs. (See attached documents for examples ). As we head into a new fiscal year, we are seeing an ever-increasing need for the services of the Th-Valley One-Stop Career Center. With a continued economic slide, more residents are being laid off from their jobs. We are up to the challenge in assisting the residents of the City of Dublin in finding gainful employment. Beginning July 1, 2003, we would like to request additional funds ($10,000) to support the efforts of the Tri- Valley One-Stop Career Center. The overall mission of the Tri-Valley One-Stop Career Center is to provide resources and services in support of employers and all job, education and training seekers. Examples of services for employers include: · Free posting of job orders at the nearest One-Stop Career Center by dialing (888) 411-HIRE. · Facilities for on-site interviewing and recruitment. · On-site assistance for plant closures or lay-offs. ATTACHiVlENT 'i 6 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145 Connecting People with Opportunities fat F~mployment THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON Examples of resources and services available to all job, education and training seekers include: · Job listings. · Computers with Internet access through T-1 teckmology. · Software for resume writing and career development. · Fax and phones for employer contact. · Job search workshops. (i.e. Resume Writing, Interview Preparation, etc.). · Labor market information. In addition, One-Stop Career Centers have target programs, such as the Workforce Investment Act and CalWORKs. Through these programs, qualified applicants could receive additional services such as case management, in-depth assessment testing to determine interests, skills and potential barriers to employment, and paid training and supportive services (i.e counseling). Many organizations such as Job Corps (youth employment), the Department of Rehabilitation, EDD, and Allied Housing provide services to Dublin residents at the Career Center. We have also worked closely with the Dublin high schools, providing outreach services onsite, and giving sample workshops to the students. (See attached letter from Dublin High). This is just a glimpse of the types of services that we will be providing for residents of the City of Dublin. I have attached a budget breakdown to this letter. We are excited about the new fiscal year, and look forward to working with the City of Dublin. If you have any questions, feel free to reach me at (925) 485-5260. Thank You, Jeff Baker Director Th-Valley One-Stop Career Center 5020 Franklin Drive Pleasanton, CA 94588 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145 Connecting People with Opportunities for Emplo3onent THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON Budget 20 -200 Requested Budget: $10,000 Salaries: $8,000 Supplies: $500 Equipment: $1000 Operating Expenses: $500 Total: $10,000 4125 MohrAvenue, Suite K Pleasanton, CA94566 phone (925) 417-2040 fax (925) 417-2145 Connecting Peop~ zc{th Opportunities for Emplayment THE TRI-VALLEY ONE-STOP CAREER CENTER, PLEASANTON Dublin Business Service Activities Blaze Networks: Rapid Response Services provided, February, 2002. Provided career counseling services and job leads for associates in the company whom were being laid off. (An example of success is that one of the individuals landed a job with Lawrence Livermore Lab.) Washington Mutual - Provided space, and assisted with on-site recruitment efforts at the One-Stop. Ieee Corporation - Provided recruitment assistance for an Account Manager position and linked them with other key resources for advertising, and learning about tax credit incentives. Home Depot - Through a national allian'ce with the Department of Labor, we have assisted them in reaching out, and educating j ob seekers how to apply for jobs in their company. E-Loan Corporation - Has partnered with the One-Stop to deliver Labor Market workshops to job seekers. Sample of Dublin Employers who have listed their job openings with the Th-Valley One- Stop Career Center in 02-03: Best Western ConocoPhillips Longs Drugs New Horizons Petco Home Expo Design Center Toys "R" Us Target Stores Orchard Supply Hardware Peet's Coffee & Tea 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 phone (925) 417-2040 fax (925) 417-2145 DUBHN HIGH SCHOOL "THE GAEL FORCE" Dave Marken, Ed. D., Principal Michael Alcott, Dean of Stud ents Bryce Custodio, Assistant Principal Jim Freeland, Dean of Students Lisa Pong Marketing Teacher Dublin High School 8151 Village Parkway Dublin, CA 94568 October 14, 2002 Tamara Gatewood East Bay Works 4125 Mohr Avenue, Suite K Pleasanton, CA 94566 Dear Ms. Gatewood: As the Dublin High School Marketing teacher I would like to thank you for the time you have spent in my classes providing valuable information about the East Bay Works program and the outstanding presentation you have given the students last year and this year on Interviewing Skills. The information that you have presented to both my third and fourth period classes have been helpful for their preparation in entering the work force. It has proven to be so beneficial over the past 2 years that I hope you will be available to continue presenting to Marketing and to Business Ownership going forward each year. Thank you again, ong 8151 Village Parkway Dublin, California 94568-1699 (925) 833-3300 - Fax (925) 833-3322