HomeMy WebLinkAboutItem 7.3 Integrity in Action
CITY CLERK
File # Drn[ID[Q]-~@J
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: March 6, 2007
SUBJECT:
Dublin Pride - Integrity in Action Program
Report by Diane Lowart, Parks & Community Services Director
ATTACHMENTS:
1) Integrity in Action - A Community Outreach Program
2) Budget Change Form
RECOMMENDATIO~~~
YV'
1) Provide Staff with direction on implementation of the Dublin
Pride - Integrity in Action program;
2) Adopt budget change or direct Staff to include funds in the
Fiscal Year 2007-2008 for the program.
FINANCIAL STATEMENT:
Estimated cost to City $5,000
DESCRIPTION: At the September 2,2006 meeting of the Dublin City Council, Tim
Sbranti, along with Kendall Cooper and Dublin Unified School Superintendent Stephen Hanke,
representing the Dublin Pride - Integrity in Action Committee, made a brief presentation to the Council
regarding the program developed by the Committee (Attachment 1).
The Dublin Pride - Integrity in Action program was designed to promote established character traits on a
citywide basis, and was launched in the Dublin Unified School District in September. Although it is
being launched in the Dublin public schools, this is envisioned as a community-wide program.
The make up of the Dublin Pride - Integrity in Action Committee consists of Mayor Lockhart,
Councilmember Hildenbrand, various representatives from the Dublin Unified School District, local
service organizations, community members, the business community, and the faith community. Parks and
Community Services Commission Chair Sue Flores is also represented on the Committee. Over the next
several months, the Dublin Pride - Integrity in Action Committee will be approaching governmental
agencies, private schools, local service organizations, community members, the Chamber of Commerce,
and the faith community to determine ways that would facilitate active participation in the program.
-------------------------------------------------------------------------------------------------------------
COpy TO: Dr. Stephen Hanke, DUSD Superintendent
Page 1 of3
ITEM NO. 7. 3
G:\COUNCIL\Agenda Statements\2007\3-6 Integrity In Action.doc
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The Council agreed that the City should promote this program in some manner and referred the item to the
Parks and Community Services Commission for study and recommendation as to how the City could
become involved in the program.
The Parks and Community Services Commission considered the Dublin Pride - Integrity in Action
program at two meetings of the Commission; on November 21,2006 and February 21,2007. As a result,
the Commission recommends City support of the program in the following ways.
1) Street Banners - Fabricate and install banners on selected City Street Banner Poles incorporating
Integrity in Action Logo
Discussion: The City's banner program incorporates a variety of banners which are rotated
throughout the year. With the exception of the banners celebrating the City's 25th anniversary
which will be hung for an entire year, banners are typically hung for one to two months. The
Integrity in Action banners could be included in the rotation of banners at an estimated cost of
$3,000.
2) Facility Banners - Fabricate and install banners in City facilities; banners could incorporate the
Integrity in Action Logo and/or the monthly character traits.
Discussion: Banners advertising the Integrity in Action program have been hung in all of the
Dublin Schools as well as the District Offices. To show City support of the program, banners
could be hung in each of the following City facilities. Senior Center, Swim Center, Stager
Community Gym, Heritage Center, future Shannon Center, Library and Civic Center at an
estimated cost of $1 ,200.
3) Integrate the theme into City events and programs
Discussion: Parks and Community Services Department Staff have identified the following ways
that the Integrity in Action Program could be incorporated into Department programs:
· Senior Center - the "Positive Character Traits" could be promoted in the following ways: 1)
post traits in each room; 2) ask patrons to promote traits through "random acts of kindness"; 3)
develop comment cards where patrons could be recognized for showing extraordinary
character.
· Heritage Center - incorporate the "Positive Character Traits" through proposed monthly
workshops; highlight traits at concerts as applicable.
· Youth Programs - incorporate the "Positive Character Traits" in afterschool and summer
recreation programs; provide "Soul Shop" training to Recreation Leaders (estimated cost of
$800).
· Youth Sports - create special sportsmanship or integrity awards for youth sports leagues (t-ball
and basketball) as well as Green Gators Swim Team.
4) Incorporate the theme into City publications
Discussion: Where space allows, the "Positive Character Traits" could be highlighted in The
Guide and the class write-ups could be modified to identify these traits. The program could also
be promoted through the Senior Center newsletter.
In addition to Parks and Community Services programs, the Integrity in Action program is also being
incorporated in other City programs as follows:
1) Citizen of the Year and Young Citizen of the Year - Nomination should describe the achievement,
contribution and impact made to the community by the nominee and clearly reflect one or more of
the 10 Dublin Pride - Integrity in Action Program Characteristics.
2) Dublin Pride Week - The April character trait of "do your best" has been incorporated into the
logo of the t-shirt given to Dublin Pride Week volunteers.
Page 2 of3
The total estimated cost to incorporate the Dublin Pride - Integrity in Action program in City programs as
discussed above is $5,000. Funds have not been budgeted in Fiscal Year 2006-2007. If the Council
would like to proceed with the purchase of street banners, facility banners and staff training in this fiscal
year, a budget change is necessary (Attachment 2). The alternative would be to direct Staff to budget for
these items in the Fiscal Year 2007-2008 Budget.
RECOMMENDATION:
and take the following action:
Staff recommends that the City Council receive the report from Staff
1) Provide Staff with direction on implementation of the Dublin Pride - Integrity in Action program;
2) Adopt budget change or direct Staff to include funds in the Fiscal Year 2007-2008 for the
program.
Page 3 of3
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A 'Community Outreach Program
Sponsored by
The City of Dublin and The Dublin Unified School District
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ATTACHMENT 1 -
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i is for integrity + i is for who .1 anl = i anl integrity
i can make a difference in the world
i is the center of pride.
The th'eme for the new Dublin Pride character-based awareness campaign is "Integrity in Action~'.
The campaign identity will be built around the letter "i". I is for integrity. I is for who I am. I is also
at the center of the word "Pride". In a play on words, the "action" comes from motivating each
individual to take it upon themselves to make a difference by embodying the word integrity.
The "i" in the proposed logo creates a character that represents an individual shining with pride -
an example of who we all can be. The "halo" of 'Ts" shining around the head of the character
represents a consciousness of the individuals in the community that will benefit from the awareness
of one individual.
Visually, it becomes a recognizable icon symbolic of the campaign. it can be used as part of the
word "Integrity" as well as a stand-alone graphic element. The design will carry. through and will give
the entire campaign an identity with instant recognition. To create community awareness and
support, the campaign will include banners, signage, t-shirts and other items that can be given out
at school registrations, back-to-school nights and other city events such as Day on the Glen,
St. Patrick's Day Festival, as well as on web sites, recognition awards, etc.
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Dublin Pride's Integrity in Action campaign will consist of the following elements
for the upcoming year:
~ District-wide Elementary and Middle School Program
~ Community Awareness
;0 Awards Recognition Program
District-wide Elernentary and Middle School Prograrn
The progra'm will hopefully be im'plemented in our district's elementary schools for the
upcoming year, with every teacher at every school site promoting the monthly character traits and
building on the theme of individual responsibility,
Monthly lesson plans will be centered on positive character traits:
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
1 am Responsible
1 am Respectful
1 am Caring
1 am Giving
1 have a Positive Attitude
1 am Trustworthy
1 am Cooperative
1 do My Best
1 am Honest
1 have Self-Discipline
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Thematic School Visits
7 all day visits throughout the year
Align with themes for the whole city
Start with Respect and Responsibility
Introduce tools and strategies
Make school commitments
Whole school involved
Parents and City Services invited
Special 5th Grade Day
Teach transition to middle school
All Dublin 5th graders must attend
Team building and skill building
, Create expectations for middle school
Involve the community
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Teacher Training
All teachers and staff know and use tools
Positive discipline and rules alignment
Consequence alignment related to themes
Integrating in curriculum and everyday life
Create expectations 'for all students
Peacemal<ers
Train 30 students in each school
Create a culture of Respect, using
these students as leaders
Train students and parents in
conflict resolution
Encourage involvement city and
community events
Parent Nights
Teach tools
Positive discipline
Forum for parents to support each other
Create clear expectations
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The most effective character education programs are those
constantly reinforced in every classroom district-wide. Laminated signs
will be made every month for every classroom with the
featured character trait of the month. Teachers would then make sure to direct students' attention
to the trait of the month and give age-~ppropriate examples for the students on how their actions
in the c1assl'Oom can help them emulate the desired trait.
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The goal is that at every school's monthly staff meeting, the principal will r~view the upcoming
trait, of the month and that there can be brief discussion on how that trait can best be promoted by
. individual teachers and on a school-wide basis.
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To gain visibility in the community, it will be important to create an awareness of the
Dublin Pride - Integrity in Action theme. Banners, signage and other items in front of
every school in the district, the Dublin Public Library, the Dublin Senior Center and
Emerald Glen Park will help raise community awareness and be a foundation for future
city-wide campaigns.
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The Chamber of Commerce will
also be likely to engage the business
community once the visibility has
been increased from the city and
the school district. Local service
organizations will do the same, but
the district and the city need to
take the lead.
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The City of Dublin Citizen of the Year nomination and selection process could be modified
to include elements of the Integrity in Action campaign. The details of this, as well as any
other city-widejdistrict-wide recognition programs for students and/or adults for Dublin
Pride will need to be discussed more thoroughly onc'e the committee reconvenes in the fall.
lPoQ 11
Dublin 'Pride - Inteqritv inAction!
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2' x 6'3 color Banner
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$1.079.58
White T-shirt 3 Color imprint
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$3.61
Gatorboard Wall mount-
10" laminated sign
6" x
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$28.35
Lightpost Banners - 3 Color imprint.
Sunbrella material
4 sets of 100
100
$345
Water Bottles 2 location
color imprint
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1500
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Magnets - Rectangular with
Full 3 color Logo
1000
.36/ $364.50
Key Chain - 2 Color "'" Lo 0
1500
.71/ $1053
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CITY OF DUBLIN
BUDGET CHANGE FORM
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CHANGE FORM #
New Appropriations (City Council Approval Required):
~ From Unappropriated Reserves
(If Other than General Fund, Fund No -
From New Revenues
Budget Transfers:
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A
Name: Name: City Council Community Promotion $4,200
Account #: Account #: 00 1-10 I 00-731-000
Name: Name: Playgrounds Training $800
Account #: Account #: 001-80450-724-000
Name: Name:
Account #: Account #:
Name: Name:
Account #: Account #:
Name: Name:
Account #: Account #:
From Budgeted Contingent Reserve (10800-799.000)
Within Same Department Activity
Between Departments (City Council Approval Required)
Other
ASD/Fin Mgr
<&o~~
Signature
Date: aft, /I!PD ~
REASON FOR BUDGET CHANGE ENTRY: To fund costs associated with Dublin Pride - Integrity in
Action program. .
City Manager:
Date:
Signature
As approved at the City Council Meeting on: Date:
Mayor:
Date:
Signature
Posted By:
Date:
Signature
ATTACHMENT 2