HomeMy WebLinkAboutItem 7.3 StPatDayPromotions CITY CLERK
File #
AGENDA STATEMENT
CITY COUNCIL MEETING. DATE: January 15, 2002.
SUBJECT: St. Patrick's Day Promotions
Report Prepared by Paul McCreary,. Parks and Community Services.
Manager
ATTACHMENTS: 1. Festival T-Shirt~Design
2. Festival Glassware Designs
3. Conceptual Poster Designs
4. Budget Change
RECOMMENDATION: Receive report and-take the following actions:
1. Select preferred color combination for T-shirts.
1 2. Select preferred design for glassware.
3. Select preferred poster design.
4. If the Council favors operating the fountain, approve the
Budget Change Form allocating $700 from unappropriated
reserves.
FINANCIAL STATEMENT: Funds were not included in the FY 2001-2002 budget for operating
the Civic Center Fountain... Staff estimates. it will cost $700 to setup
green lighting and operate the fountain from. March 1-17.
DESCRIPTION:. On November 6, 2001, the City Council approved the event plan for
the St. Patrick's Day Festival. Over the past two months, Staff has been working on the development of
artwork for promoting the St. Patrick's Day Festival. Staff is requesting direction from the Council on
some promotional ideas for the festival.
EVENT LOGO. FOR FESTIVAL. T-SHIRTS AND. GLASSWARE
Although in the past the artwork for the festival has been eye-catching on the posters, the artwork has not
lent itself well for placement on a T-shirt or other promotional materials. Therefore Staff has created a
simple one-color event logo for the festival that could be used from year-to-year to create an identity for
the event. This logo has already been used on the event website (www.dublinstpats.com) and on the
vendor forms and other festival correspondence that have been sent to date. The logo has been well
received and Staff would recommend adapting it for use on the festival T-shirts and glassware.
Attachment 1 shows how the logo could be adapted for the T-Shirts. It could be printed with white ink on
a green shirt, or in green ink on a white shirt. Attachment 2 shows how the logo could be adapted for the
festival glassware. Staff would like direction from the Council on the preferred color combination for the
T-shirts,. as well as the preferred logo for the glassware.
COPIES TO: St. Patrick's Day Liaison Committee.
ITEM NO.
G:ICOUNCIL\Agenda Statements\2002\01-15-02 St Pats Update.doc
POSTER DESIGNS
Over the past three years, colorful eye-catching festival posters have been hung throughout the Tri-Valley,
San Ramon Valley and Walnut Creek area. The posters have become recognizable to people who now
identify the festival with the original colorful artwork. To continue that tradition, Staff has worked with
local artist Greg Mack to develop original artwork for this year's poster. The artwork features a child
peering into a pot of gold that is at the -end of a rainbow. An ancient Irish castle graces the grassy hillsides
to heighten the fantasy-like feeling of the piece. Three conceptual posters have been designed
incorporating the artwork (Attachments 3A-3C). Attachments 3A and 3B are similar to past-poster
designs. Attachment 3C is a different design that uses the art as the background for the entire poster.
With only nine weeks remaining until the festival, the poster design needs to be completed as soon as
possible. However, if the Council has suggestions for changes to the artwork for the poster, the artist
should have time to make minor changes. Staff would also like direction on the preferred poster design.
OPERATION OF THE. CIVIC. CENTER FOUNTAIN
.Last year, in response to California's energy crisis, the Council directed Staff to reduce the operation-time
of the Civic Center Fountain. As a way to promote St. Patrick's Day in Dublin, Councilmember
McCormick suggested that the City operate the Civic Center Fountain and either dye the water green or
illuminate it with green lights. Staff has spoken with fountain companies in the Bay Area and cannot find
a product to dye the water that will not permanently stain the fountain. Green lights could be used to
illuminate the water for a minimal cost, but the green effect would only be visible during the evening.
If the Council favors lighting the fountain with green lights, Staff would recommend operating the
fountain March 1-17 from 4:30-10:30 P.M.. Staff estimates that operating the fountain during this time
would cost approximately $600. The cost of setting up the lights would not exceed $100. Since funds
were not included in the budget to operate the fountain, a budget change would be necessary.
RECOMMENDATION
Staff recommends the Council receive the report and take the following actions:
1. Select the preferred color combination for the T-shirts.
2. Select the preferred design for the glassware.
3. Select the preferred poster design.
4. If the Council favors operating the fountain, then approve the Budget Change Form allocating $700
from unappropriated reserves.
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ATTACHMENT 1
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ATTACHMENT 3C
CITY OF DUBLIN
BUDGET CHANGE FORM
CHANGE FORM #
New Appropriations (City Council Approval Required): Budget Transfers:
X .From-Unappropriated Reserves From Budgeted Contingent Reserve (10800-799.000)
(If Other than General Fund, Fund No - Within Same Department Activity
From New Revenues Between Departments (City Council Approval Required)
Other
DI:CI2E_aSE 131'DGET A('COi-~'1` A~1Oli\T INC'RG:ASEl~LillGE"1' ACCOUNT A~~~I(~L~i\T
Name: Name: Gas and Electric $600
Account 001.80200.725.005
Account
Name: Name: Contract Services $100
Account 001.80200.740.000
Account
Name: Name:
Account Account
Name: Name:
Account Account
Name: Name:
Account Account
ASD/Fin Mgr ~ ~
Date: ~
Signature
REASON FOR BUDGET CHANGE ENTRY: To operate Civic Center fountain during March and illuminate
the water with green lights.
City Manager: Date:
Signature
As approved at the City Council Meeting on: Date:
Mayor: Date:
Signature
Posted By: Date:
Signature
H: ICC-FORMSIFORM-budget chauge.doc