HomeMy WebLinkAboutItem 8.1 Auto Dealers SignsCITY CLERK
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AGENDA STATEMENT
CITY COUNCIL MEETING DATE: July 21, 2009
SUBJECT: City Directional Signs for Auto Dealers located along Scarlett Court
and Scarlett Drive
Report Prepared by: Linda M ~ ~,~~
Assistant o the City Manager ~`
ATTACHMENTS: 1. Proposed City directional sign
2. Site maps of proposed signage locations
RE~OMMENDA ON: Provide Staff direction regarding proposed City directional signs
~' for automobile dealers located on Scarlett Court and Scarlett Drive
F ANCIAL STA ENT: None.
DESCRIPTION: One of the City Council's Fiscal Year 2009-2010 High Priority
Goals and Objectives is to assist the automobile dealers on Scarlett Court by enhancing their presence.
Staff has been working closely with the automotive dealer representatives in this area to identify ways to
accomplish this task.
Based on those discussions, it was agreed that one possible recommendation is to provide better
directional signage for these automobile dealers on Dublin Boulevard and along Scarlett Court. While
most of these dealerships have exceptional freeway frontage, they lack needed visibility from Dublin
Boulevard to efficiently guide customers to this important shopping district.
Staff has worked with the dealer representatives to provide an example of the directional sign for the City
Council's consideration (Attachment 1). The design and character of the signage reflects that of the
approved Dublin Boulevard gateway and monument program approved by the City Council in 2008. As
proposed, the signs would be placed in the City's public right-of--way in the westbound and eastbound
direction of Dublin Boulevard, approximately 200-300 feet from Scarlett Drive. A third sign would be
placed in the City's public right-of--way on the south end of Scarlett Drive at Scarlett Court, directing
customers and traffic eastbound or westbound on Scarlett Court to the automotive dealers located in this
area (Attachment 2).
If the City Council provides direction to proceed with a City directional sign program, Staff will bring
back two items for the City Council's consideration. The first will be a proposed amendment to the City's
COPY TO:
Page 1 of 2 n
ITEM NO. ~u(
G:\Linda Maurer\StaffReports\Au[o Dealers Wayfinding Signs 7-21-09 v3.DOC
Streetscape Master Plan policies to allow the City to create directional signage for places, buildings, or
locations of regional or historical significance, provided it meets certain criteria. Currently, the
Streetscape Master Plan policies limit directional signage in the public right-of--way to those directing to
public facilities and, in certain cases, semi-public facilities. The proposed amendment would expand this
definition. The second item will be the actual (or final) City directional sign for the Scarlett Court/Drive
automobile dealers for City Council approval.
RECOMMENDATION: Provide Staff direction regarding proposed City directional signs for
automobile dealers located on Scarlett Court and Scarlett Drive.
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BRONZE SHAMROCK LOGO
ALUMINUM PANEL WITH
BRONZEJBLACK BKDG
TO MATCH CITY OF DUBLIN'S
MONUMENT SIGNAGE
BLACK/BRONZE ARROWS
CAR DEALERS
STANDARD CORPORATE
LOGO COLORS
SILVER BACKGROUND
CITY OF DUBLIN
SHAMROCK-SHAPED
BRONZE/BLACK PATTERN ON
BRONZE DECORATIVE BAND
EXISTING POLES
AUTO DEALERS WAYFINDING SIGNS -CONCEPT
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DSIGNART
190 N. Wiget Lane
Suite 275
Walnut Creek, CA
94598-2440
T. 925.933.9677
F. 925.933.9784
E. Into@dsignart.com
http://www.dsignart. com
ALL flIGHTS RESERVED:
This is an original unpublished
piece of artwork generated by
DSIGNART. tt is not to be
shown to anyone outside your
organaation, nor is to be used,
reproduced, copied or exhibtted
in any fashion wtthout written
authorization from DSIGNART.
Project:
DUBLIN AUTO ROW
Dublin, California
Phase:
^ Conceptual
^ Design Development
^ Construction Drawing
Date: 5-7-09
Drawn by: P. S.
~~
Scale: As Noted
Dwg #:
Revision: h
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Title: S-
Page #: G.1
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