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Home My WebLink AboutItem 8.3 East Bay Buss Times Growth Cities Event CITY CLERK File # DaJ~[U]-[5][O AGENDA STATEMENT CITY COUNCIL MEETING DATE: December 19,2006 SUBJECT: Sponsorship of East Bay Business Times Growth Cities Event - January, 2007 Report Prepared by: Christopher 1. Foss, Economic Development Director ATTACHMENTS: 1. Sponsorship Information from East Bay Business Times RECOMMENDATION: ,..1\/" Approve the City's sponsorship ofthe East Bay Business Times' ~(flD Growth Cities event on January 31, 2007. FINANCIAL STATEMENT: The sponsorship costs $7,000 and the funds would come from 001- 90400-740.000. DESCRIPTION: The East Bay Business Times intends to feature the City of Dublin in its Growth Cities series in January 2007. Other cities to be highlighted during 2007 include Oakland (May), San Leandro (September), Pittsburg (November) and Walnut Creek (December). The Growth Cities series features two items: a multi-page insert in the East Bay Business Times and a Growth Cities breakfast. The 6-page insert will be a Focus Section in the January 26,2007 edition of the East Bay Business Times and will take a cross-sector look at Dublin's economy and will note business opportunities for Business Times readers. The section will reach the 30,000 business readers in Alameda, Contra Costa, and southern Solano County. The East Bay Business Times will also host a breakfast on January 31, 2007 in Dublin to highlight Dublin as a Growth City. The breakfast will feature a panel of speakers including Mayor Lockhart, Jon Paynter of Toll Bros. (residential), Jerry Hunt of Blake Hunt Venture (retail), Pat Cashman ofthe Alameda County Surplus Property Authority (property owner) and Bruce Kern, Executive Director of the East Bay EDA. The focus of the breakfast will be to highlight the opportunities available in Dublin for new and existing businesses. It is expected that the breakfast will be attended by up to 200 persons. COPY TO: Page 1 of2 ITEM NO.~ G:\Chris\East Bay Business Times\Agenda Statement 12192006 with Changes. doc ~ The City of Dublin has been offered an opportunity to become a sponsor of the Growth Cities breakfast. The sponsorship, will totals $7,000, includes the following: . One Full-page, full-color ad in the Dublin Focus section (free design services) - $4,952 value to purchase ad and approximately $1,000 to design ad - total $5,592. . Logo on all in-paper advertising of the event (running 4 consecutive weeks prior to the event) . Name recognition on event web blast / e-mail messages (3 e-mails sent by the Business Times, one by the Dublin Chamber of Commerce and one by the Tri- Valley Convention & Visitors Bureau sent consecutive weeks prior to the event. About 6,500 people will receive these e-mails) . 500 fliers advertising the event in the Dublin Chamber of Commerce newsletter . Articlc promoting the cvcnt in the Dublin Chamber of Commerce newsletter . 800 fliers advertising the event in the Tri- Valley Convention & Visitors Bureau newsletter . Logo on video loop at the event . Recognition of city of Dublin's sponsorship from the podium . Prcferred seating for a table of 10 includes table signage (free breakfast - $300 value) . Sponsor table for collateral and promotional materials . List of event attendees . Five one-year subscriptions to the East Bay Business Times ($420 value) One of the City's Fiscal Year 2006-2007 Goals and Objectives (II-E-4) calls for Staff to "Work with Dublin Chamber of Commerce to create a program to recognize Dublin businesses through events in local papers, City Newsletters, web sites, etc". The Fiscal Year 2006-2007 budget has allocated $10,000 for these activities. Staff has discussed this Growth Cities event with Nancy Feeley, CEO of the Dublin Chamber of Commerce, and she is supportive of this event and feels it will serve to recognize Dublin businesses and what our community has to offer. Staff will continue to work with the Chamber over the balance of the fiscal year to create additional business recognition opportunities. Staff would recommend that the Growth Cities sponsorship be taken from the funding allocated for the business recognition program. Staff recommends that the City of Dublin become a sponsor of this event as this event will provide the City of Dublin with positive coverage that will be read by area business leaders and could help attract new businesses (tenants and developers) to Dublin. Staff would further recommend that the funding for the sponsorship be taken from this year's allocation of$10,000 for the Business Recognition Program. RECOMMENDATION: That the City Council approve the City's sponsorship ofthe East Bay Business Time's Growth Cities event on January 31,2007. 2~ (:',62- \ "",.. -'J cb~" The East Bay Business Times intends to feature Growth Cities Dublin in 2007. The Dublin Outlook section in the paper will run January 26 and the breakfast will be on January 31 in Dublin. The special Outlook section on January 26 will take a cross- sector look at Dublin's economic development strategy and potential, taking special note of the business opportunities available to Business Times readers. The section will look at the unique circumstances of Dublin as well as its place in the context of regional development. The section will further explore the possibilities for growth and development. The breakfast on January 31 will feature speakers highlighting growth opportunities and challenges for businesses in Dublin. The marketing opportunity: · Visibility in a high-quality publication that reaches 30,000 business readers in Alameda, Contra Costa and southern Solano county - 480/0 are business owners and key decision makers. Sponsorship Opportunity for Growth Cities Breakfast: -Industry exclusivity -One full page, full color ad in Dublin Outlook section -Logo on all in-paper advertising -Name recognition on event web blast/messages -Logo on the event program and event video loop -Preferred seating for table of eight includes table sign with company name -Sponsor table for collateral and promotional materials -List of attendees -Five i-year gift subscriptions Investment: $7,000 \ -2-- I q - 0 It' '81-~ Attachment 1 , ~,;.' BusiRiss TIMES -2- Cb ?- Editorial Calendar 5 M BA Programs 12 Banking & Finance Best Perfoflriing Stocks I Worst Performing Stocks f 9 Residential Real Estate Top Producers Residential Real Estate Firms 26 Growth Cities: Dubl1n Labor Unions I Freight Forwarders 2 Meetings & Hospitality Airlines 9 Executive Health & Fitness Health Clubs 16 Law Highest-Paid CFOs 23 Commercial Development EnvlfOnirtental Consiilting Firms I Commercial Real Estate firms 2 Education & Training Nonprofit Organizations 9 Banking & Finance Mergers & Acquisitior!s 16 Residential Real Estate Real Estate Prices 23 Growth Cities: Tracy Chambers of Commerce . 30 Meetings & Hospitality Hotels I Women Owned Businesses' 6 Health Care Health CarePlaris 13 Legal Guide Minority-Owned Businesses 20 Commercial Development Largest Offide Buildings' 27 Technology Telecommunications Companies I Best Places to Work' 4 Education & Training Temporary Staffing I Exeootive&;archFiTms . 11 Growth Cities: Oakland Golf Courses t 8 Banking & FlOance Insurance Brokerages 25 Residential Real Estate Home Builders 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 Meetings & Hospitality Corporate Wellness M'ld-Y~ Market Report East Bay Attorneys Commercial Development Education & Training Banking & Finance Residential Real Estate . Highest-Paid Executives Advertising Agencies & Public Relations Firms CoThmercialPrinters Law Firms f'rivateCompani(3S I CorporatePhilanthropists* Auto Dealerships I Best-Selling Cars & Trucks 'Venture CaPita/Deals Financial Planning Firms WinerieS'1 Fastest-G,owingPrivate Companies* Engineering Firms Hqspita/s Market Capitalization · Commercial Contracto's I Business'Parks Property Management Companies AcCo!Jnting Firms SBA Lenders I SBA Loans SeCurities FiTms Public Companies . SOftware Companies Colleges & Universities Meeting Places/Caterers Shopping Centers Biotechnology Companies Real Estate Investment Trusts Growth Cities: Alameda Meetings & Hospitality Health Care Law Commercial Development Growth Cities: San Leandro Education & Training Banking & Finance Legal Report Industry & Energy Technology Law Meeting Planners Guide Growth Cities: Pittsburg Health Care Commercial Development Education & Training Banking & Finance Growth Cities: Walnut Creek Meetings & Hospitality Health Care Private Schools I Community Colleges Banks I Credit Unions Mortgage l.enders Office Furniture & Supply Dealers Construction Projects Patent Owners Technology Forecast & Review Employers , List appears in special publication Bonk of Lists Evenl. '. l" 1r' Gruwth Cities Event. Dublin " "',iI', c j Commercial Real Estate Heavy Hitters Event M 1 Commercial Real Estate Heavy Hitters Issue Date: March 2 Women of Distinction Event M F!il L:' Women of Distinction Issue Date: March 30 Best Places tu Work Event Arl{!I ;'t Best Places to Work Issue Date: April 27 Growth Cities Event: Oakland May l' Green Busmess Evenl Mdy "I Green Business Issue Date: June 1 Mld-Vear Market Report Event Ju"" 21 Community Impact Awards Event jilne 28 Community Impact Awards Issue Date: June 29 fastest Growing Private Companies Event JlilV 26 Fastest Growing Private Companies Issue Date: July 27 Commercial Real Estate Leasing Guide Issue Date: Aug 31 Growth Cities Event San Leandro ~epten'he' 6 Structures Awards Event ()r:whel n Structures 2007 Issue Date: October 5 Growth Cities Event Pitts burg NOvenl!I!;1 1 Growth Cities Event Walnut Creek uCCenlDRt 6 Book of Lists Issue Date: December 21 Revised 11.02.06