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STi4FF R.EPORT C I T Y C L E R K
DUBLIN CITY COUNCIL - Fi,le # ^~$~50-~~
DATE: May 3, 2011
TO: Honorable Mayor and Ci#y Councilmembers
FROM: Joni Pattillo, City Manager
SUBJECT: 2011 National Bike Month
Prepared By: Erin Steffen, Administrative Analyst ~j
EXECUTIVE SUMMARY:
During National Bike Month, a series of regional events such as Bike to Work Day are
organized by the East Bay Bicycle Coalifiion to promote the use of alternative modes of transit.
This presentation is intended to update the Gity Council on the City's involvement with National
Bike Month events taking place in Dublin and in the Tri-Valley area. ~
FINANCIAL IMPACT:
The Fiscal Year 2010-11~ budget includes $3,800 to co~er the costs related to the Bike to Work
Day events and advertising. The total Bike to Work Day budget will be funded by Measure B
Funds, not the City's General Fund.
RECOMMENDATION:
Staff recommends that the City Council receive the presentation and approve the proclamation
declaring the m th of M y as N tional Bike Month in the City of Dublin.
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Submitted By Reviewed B
Public Works Director Assistant City Manager
DESCRIPTION:
On July 17, 2007, the City Council adopted the Bikeways Master Plan. One of the elements of
the Plan states that, "Bicycle promotional and educational events, such as Bike to Work
_ Day...should be planned and managed by the responsible departments. The City should
coordinate public outreach and involvement with adjacent cities."
Page 1 of 2 ITEM NO. ~' ~
Bike to Wbrk Day (BtWD) is a one-day annual regional event held to encourage the use of
alternative modes of transit during the commute to work by the Bay Area work#orce. Entering its
17th year, BtWD will be held on Thursday, May 12 and is organized in Alameda County by the
East Bay Bicycle Coalition (EBBC). Due to the popularity of the event and the growing number
of cyclists in the Bay Area, the number of events has expanded in recent years and now takes
place throughouf the month of May, which is National Bike Month. All events taking place in
Dublin are free to both Dublin residents and non-residents.
Promotion of National Bike Month activities began with scheduled eVents in April, including
bicycle safety education classes and the semi-annual bikeways workshop. Other regional
events include a. Team Bike Challenge hosted by EBBC to promote bicycle commuting for the
month of May. Locally, the Cities of Dublin and Pleasanton are co-hosting a raffle of prizes for
cyclists who participate in any of the bicycling events surrounding National Bike Month. Local
businesses have contributed a number of prizes to the raffle.
To prepare cyclists for National Bike Month, the City of Dublin and Dublin Cyclery co-hosted a
Flat Repair Tire Clinic on Saturday, April 30 at the Dublin Swim Center. At the clinic; families
were invited to have free bicycle safety checks and to learn how to conduct routine
maintenance on their bicycles.
On Bike to Work Day the City of Dublin will help host an Energizer Station at both East and
West Dublin/Pleasanton BART ~stations, consisting of refreshments and other giveaways for
commuters who choose to commute via bicycle or other alternative modes of transportation.
The City will contribute glow-in-the-dark bracelets and a bookmark listing the events
surrounding National Bike Month. A"National Bike Month" webpage (www.dublin.ca.qov/btwd)
has been posted on the City's Bikeways webpage.
EBBC continues to promote cycling in daily life with two new banner ads in its regional ad
campaign. The ad campaign will appear on buses, billboards, bus shelters, and on street pole
banners throughout Alameda County. The City has maintained the level of contribution to the
ad campaign at $1,500, which will be used to display street pole banners throughout the City
from May 1 through May 31. As a result of the sponsorship, the City of Dublin's logo will appear
on promotional materials as a sponsor for BtWD. Additionally, EBBC has expanded upon the
number of bicycling events taking place in the month of May to include Bike to the Market Day
and Bike to School Day, which will take place in Dublin on May 19 and May 20, respectively.
Dublin's Bike to the Market Day will take place at the Dublin Farmer's Market at Emerald Glen
Park, where cyclists who visit the City sponsored booth will receive "carrot cash" market
vouchers and demonstrations of bicycle carrying equipment by Dublin Cyclery. Grocery stor.es
and farmers' markets throughout Alameda County will offer similar discounts and giveaways to
cyclists from May 19-22. Bike to School Day will be hosted by Dublin High School, where
participating students and teachers will receive giveaways and refreshments similar to those
offered at the Bike to Work Day Energizer Station.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
City staff will work with East Bay Bicycle Coalition to prepare and distribute press releases
regarding National Bike Morith, Bike to Work Day, and related events to local media.
ATTACHMENTS: 1. 2011 National Bike Month Proclamation
Page 2 of 2
A PROCLAMATION OF THE CITY COUNCIL
CITY OF D UBLIN
CALIFORNIA
"National Bike Month"
WHEREAS, the Ciry of Dublin acknowledges that cycling is a successful rideshare mode to alleviate traffic congestion, reduce
air pollution, and decrease fuel consumption, and that bike-to-work days are effective in converting drivers into bicyclists,
educating citizens about the environmental value of biking to work regularly, and promoting the health benefits of cycling; and
WHEREAS, the League of American Bicyclists has declared the Month of May as National Bike Month; and
WHEREAS, the City of Dublin has scheduled events to promote bicycling throughout National Bike Month, including a Flat Tire
Repair Clinic, Bike to School Day, Bilce to the Market Day, and other activities; and
,~'HEREAS, Kaiser Permanente, Sll.org, Alameda County Transportation Commission, and the East Bay Bicycle Coalitiorc
~along with otheY regional and local sponsors are promoting Thursday, May 12th as Bike to Worlc Day in the San Francisco Bay
Area, to which the City ofDublin has contributed $I,S00 to help promote Bike to WorkDay regionally; and
WHEREAS, on May 12, the cities of Dublin and Pleasanton, Hacienda Business Pariz Dublin Cyclery, Alameda County Public
~orks Agency, and Workday are hosting Energizer Stations at both the East and West Dublin/Pleasanton BART stations, to greet
and reward bicyclists with refreshments and sponsored giveaways.
NOW, THEREFORE, BE IT RESOLVED, that I, Tim Sbranti, Mayor of Dublin, on behalf of the entire Ciry Council, do hereby
proclaim the Month of May as "National Bike Month" in the City of Dublin, and I call upon all citizens and civic organizations :
to consider bicycling throughout the month, to get registered to win great prizes, and to visit the Dublin Energizer Stations on
Bike to Work Day. , ~, ~
W DATED: May 3, 2011
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~ vl . Councilmember Hildenbrand
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Mayor Sbranti
Councilmember Biddle
Vice Mayor Hart
Councilmember Swalwell