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HomeMy WebLinkAboutItem 3.6 Accept Gift St. Pats Sponsors STAFF REPORT CITY CLERK File #150-70 CITY COUNCIL DATE:May 6, 2014 TO: Honorable Mayor and City Councilmembers FROM: Christopher L. Foss, City Manager SUBJECT: Acceptance of Gifts to City from St. Patrick’s Day Event Sponsors Prepared by Ann Mottola, Heritage and Cultural Arts Manager EXECUTIVE SUMMARY: The City Council will recognize the sponsors that provided monetary, as well as in-kind, donations to support the City of Dublin’s 31st Annual St. Patrick’s Day Celebration and Shamrock 5k Fun Run and Walk on March 15-16, 2014. FINANCIAL IMPACT: The City received $56,250 in monetary sponsorships. RECOMMENDATION: Staff recommends that the City Council recognize the sponsors and formally accept the contributions. Submitted By Reviewed By Parks and Community Services Director Assistant City Manager DESCRIPTION: The 2014 St. Patrick’s Day Celebration was held on Saturday, March 15 and Sunday, March 16 on the grounds of the Dublin Civic Center. Based on onsite sales and receipts for the two-day event, the attendance was estimated at 81,000, which would be a record-high attendance number which exceeded last year’s record attendance of 73,000. Survey responses from the community indicated overall satisfaction with the variety of vendors, entertainment and activities offered at the event. The biggest challenge, due to growth in the festival, was availability of parking. A key initiative for the 2015 event will be to identify methods of providing shuttles from neighborhoods or remote parking lots to better facilitate access to the event. Remote parking areas with shuttle service will also allow an increase in dedicated accessible parking spaces. ITEM NO. 3.6 Page 1 of 3 New features for the 2014 Celebration included a “Bike Valet” which, in coordination with the East Bay Bike Coalition, provided free bicycle check-in and parking for event attendees. Approximately 120 bicycles utilized the free parking at the event. th On Sunday, March 16, 2,400 runners participated in the 16 annual Shamrock 5K Fun Run and Walk. The Shamrock 5K post-race activities and awards area featured a new “Health and Fitness Zone” in which 11 local businesses related to health and fitness participated. The Fun Run received highly favorable comments regarding the overall race and post-race experience. Looking forward to 2015, the Fun Run will evaluate the location of the post-race activities to be in the most favorable location for the transition of the runners from the race course to the festival. Both the Festival and the Fun Run were generously supported by local businesses and organizations. The City received $56,250 in monetary sponsorships for the weekend. The City also received support of in-kind donations of goods and services. A list of the monetary and in- kind sponsors is shown below. FESTIVAL MONETARY SPONSORS Connolly Station $3,000 Cruise One $1,500 DIAGEO – Guinness USA $3,000 Cutco $1,500 GEICO, Inc. $3,000 Danmer Custom Shutters $1,500 Gold Rush Getaways $3,000 Foothill Chiropractic $1,500 Hacienda Crossings $3,000 Foundation Repair of California $1,500 Ken Harvey’s Dublin Honda $3,000 Heavenly Greens $1,500 Palo Alto Medical Foundation $3,000 K. Hovnanian Homes $1,500 Safeway Corporation $3,000 Renewal by Anderson $1,500 Bay Home and Window $2,250 The Quad Fit Mall $1,500 American Laser Skincare $1,500 USA Bath / California Remodeling $1,500 Babcock Chiropractic of San Ramon $1,500 Valley Care $1,500 Blue Waters Marketing $1,500 Verengo Solar $1,500 Total Festival Sponsorship: $50,250 Comcast $1,500 FUN RUN MONETARY SPONSORS World of Shoes $3,000 Rockin’ Jump $1,500 The Fit Potato $500 Alameda County Firefighters Association Local 55 $1,000 Total Fun Run Sponsorship: $6,000 IN-KIND SPONSORS FOR THE FESTIVAL AND FUN RUN 107.7 Radio “The Bone” Advertising KKIQ Radio Advertising Auntie Nel’s Fine Foods Food KSFO Radio Advertising BJs Restaurant Food KOFY-TV20 Radio Advertising Brigadeiros Margarida Food Lucky Supermarket Food Dublin Cyclery Prizes Mimi’s Café Food Erik’s DeliCafé of Dublin Food NBC-Bay Area TV Advertising Hilton Hotel Accommodations New Balance Prizes Hint Water Food Oakland Athletics Prizes Page 2 of 3 Papa John’s Pizza Food Sun Tropics Food Red Bull Food Tri-Now Fitness/Fluid Food Safeway Corporation. Water In recognition of their contributions, these sponsors and organizations will be presented with certificates of appreciation for their support of the City of Dublin’s 2014 St. Patrick’s Day Celebration. NOTICING REQUIREMENTS/PUBLIC OUTREACH: A copy of the Staff Report was distributed to sponsors. ATTACHMENTS: None. Page 3 of 3