HomeMy WebLinkAboutItem 7.2 New Website DesignG~~~ OF Dp~~~
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1``~~~//Z STAFF REPORT C I T Y C L E R K
`c~~l,~~l DUBLIN CITY COUNCIL File # ^~~00-0~
DATE: May 4, 2010
TO: Honorable Mayor and City Councilmembers
FROM: . Joni Pattillo, City Manager
SUBJ T: Review and Approve the New City Website Design
Prepared By: Linda Maurer, Assistant to the City Manager
EXECUTIVE SUMMARY:
The City Council adopted a City Communications Plan in 2009 that included an objective to
redesign the City's website. The City hired CivicPlus, a website design firm, to develop the new
website. At this time, Staff is bringing forward three design options, with a recommendation
from the City Council's ad-hoc Communications Committee, for City Council direction and
consideration.
FINANCIAL IMPACT:
None at this time.
RECOMMENDATION:
Review the website design options and approve the Communications Committee's
recommendation of website design Option 1.
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Submitted By Revie ed y
Assistant to the City Manager Assistant City anager
Page 1 of 2 ITEM NO. 7 2--
DESCRIPTION:
In September 2009, the Dublin City Council adopted the City's Communications Plan, which
included five objectives to improve the City's public relations efforts. One of items to complete
was the redesign of the City's website.
On March 2, 2010, the City Council approved an agreement with CivicPlus to redesign the City's
website. Staff has been working with the consultant on different design concepts and is
presenting the City Council with three design options for consideration (Attachments 1-3).
Staff presented these three design options to the City Council's ad-hoc Communications
Committee on April 19, 2010 to receive policy guidance and direction. The Committee agreed
with Staff's recommendation and is recommending Option 1(Attachment 1), with minor
modifications to the design of the City calendar area.
Each of the options represents a significant transition from the look and functionality of the City's
current website. The home page is easy to navigate while providing quality information in a
clear and concise manner. Each option also provides greater visual interest and uses flash
imaging to feature and showcase Dublin's greatest assets. As it relates to the use of social
media, each of the options also highlights opportunities to participate in Twitter, the Share
function, and other methods of information dissemination, including RSS (Really Simple
Syndication) feed and the eNotify me function.
In recommending Option 1, the Committee believes that the design, including the color and
layout, best represent Dublin's identity. The Committee liked the use of the spotlight feature,
enabling the City to highlight certain events and activities that are of great interest to the
community.
Staff is seeking direction and/or approval on the Committee's recommendation on the design
option for the City's new website.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
Staff has held two focus group events to seek input on the needs for the new City website,
including one with the Dublin Chamber of Commerce's Economic Development Committee, and
one with the participants of the Dublin 101 (Leadership Academy Program) late last year. Staff
intends on hosting another focus group in the near future to get additional general community
feedback on ways to improve the information contained within the City's new website.
ATTACHMENTS:
1. Website Design Option 1
2. Website Design Option 2
3. Website Design Option 3
Page 2 of 2
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