HomeMy WebLinkAboutItem 8.2 - 1777 Military Banner Program
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STAFF REPORT
CITY COUNCIL
DATE: January 9, 2018
TO: Honorable Mayor and City Councilmembers
FROM:
Christopher L. Foss, City Manager
SUBJECT:
Approval of a Banner Program Honoring Military Personnel
Prepared by: Suzanne Iarla, Management Analyst II
EXECUTIVE SUMMARY:
The City Council will consider creating a military banner program to honor active duty
military personnel or military veterans that reside in, or have immediate family in the City
of Dublin.
STAFF RECOMMENDATION:
Adopt the Resolution Approving the Creation of a Military Banner Program.
FINANCIAL IMPACT:
Sufficient funding is available in General Fund Operating Budget to cover the one -time
and ongoing expenses. In Fiscal Year 2017 -2018, the total cost would be up to $11,000
for a program of up to 30 banners. Applicants will be charged $230 to sponsor a
banner. The revenue will offset the cost to fabricate and install the custom banners.
In future years, the annual cost would be approximately $2,000.
In Fiscal Year 2017-2018, the estimated one-time costs would be up to $9,000 to
purchase and install hardware to hang the banners on utility poles and to produce some
generic military banners to compliment the banners honoring individual military
personnel. The City would absorb the cost of staff time to administer the program and
design the banners.
DESCRIPTION:
The City currently has a street banner program. The program is managed by the
Economic Development Division and is intended to help create a sense of place and
vibrancy to commercial areas. The City has a number of different banner designs to
promote the Discover Dublin marketing program, annual events (St. Patrick’s Day,
Alameda County Fair, summer fun, winter holidays, etc. as well as Spare the Air and
commute alternative programs.
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At the October 3, 2017 Federal and Military Communities Committee meeting, the
Committee, comprised of Vice Mayor Biddle and Councilmember Hernandez, discussed
creating a banner program to honor military personnel (active and vetera n) within the
City of Dublin.
At the December 19, 2017 Federal and Military Communities Committee meeting, City
Staff presented the Committee with an overview of the proposed program. The
Committee provided feedback to City Staff and is requesting the City Council consider
approving the program.
Following is a summary of the proposed Program's purpose, eligibility, application
Process and schedule to display the banners:
Program Purpose:
The proposed Military/Veterans banner program is intended to honor active duty military
personnel or military veterans that reside in, or have immediate family in the City of
Dublin. The program would allow for an active duty member, veteran or family
members of either, to purchase a banner displaying a photo of the hono ree, along with
their name, rank and branch of service. After the display period, the banners could be
presented to the honoree (or applicant).
Eligibility:
The honoree must be an active duty member or military veteran (Honorably
Discharged) of the United States Armed Forces.
The honoree must be a current resident of Dublin or have immediate family
members that reside in the city.
For the purposes of this program, immediate family members include the parent,
spouse, child or grandchild of the honoree.
Application Process:
The application form will be available online (and in hardcopy upon request). For 2018,
the deadline is proposed to be Friday, March 30. Applications would be processed in
the order received and upon space availability. As part of the application process, the
applicant would be responsible to provide:
Verification of military status
Proof of residency
An official military photo of the honoree that meets the City’s standards regarding
size and image quality
Banner Display:
The preferred location for the banners is along Dougherty Road in the vicinity of Parks
Reserve Forces Training Area (a.k.a. Camp Parks).
Sponsored banners would be displayed between Memorial Day and Veterans Day for
one year. After the display period, ba nners can be presented to the honoree (or
applicant) at a future City Council meeting or other event.
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In 2018, City Staff will evaluate offering the option to offer to display a banner for a
second year, at a reduced fee, depending on the popularity of th e program and level of
interest by applicants.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The proposed program has been discussed at a number of Federal and Military
Communities Committee meetings. No public comments from community members
were received.
AT TACHMENTS:
1. Resolution Approving the Creation of a Military Banner Program
2. Military Banner Mockup
3. Exhibit A to the Resolution - Military Banner Program Fact Sheet
ATTACHMENT 1
RESOLUTION NO. XX - 18
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
* * * * * * * * * * *
APPROVING A MILITARY BANNER PROGRAM
WHEREAS, the City Council desires to recognize the contributions by local military
service members to our community and nation through the establishment of a Military
Banner Program; and
WHEREAS, the Program is intended to honor active duty military personnel or
military veterans that reside in, or have immediate family in the City of Dublin; and
WHEREAS, the City’s street banner program helps to create a sense of place; and
WHEREAS, expanding the banner program along Dougherty Road near
Parks Reserve Forces Training Area (a.k.a. Camp Parks) will help to connect the community
with the military base and the new Dublin Camp Parks Military History Center.
NOW, THEREFORE BE IT RESOLVED the City Council of the City of Dublin does
hereby approve the creation of the Military Banner Program, attached hereto as Exhibit A.
PASSED, APPROVED AND ADOPTED this 9th day of January 2018, by the
following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
______________________________
Mayor
ATTEST:
_________________________________
City Clerk
Conceptual Design for Banner Honoring Military Personnel
12/19/17
Custom elements of
Individual Banner:
Honoree’s Name
Official military
photo
Rank
Branch
“Active Duty”
or “Veteran”
Military Banner Program
PURPOSE:
To establish a Military/Veterans banner program to honor active duty military personnel or military
veterans that reside in, or have immediate family in the City of Dublin. The program provides the
opportunity for an active duty member, veteran or family members of either, to purchase a banner
displaying a photo of the honoree, along with their name, rank and branch of service.
BANNER DISPLAY:
The City will display the banners between Memorial Day and Veterans Day. The Military Banners will be
clustered along Dougherty Road in the vicinity of Parks Reserve Forces Training Area (a.k.a. Camp Parks).
After the display period, banners can be presented to the honoree (or applicant) at a future City Council
meeting or other event.
In future years of the program, staff will evaluate offering the option to display the banner for a second
year, at a reduced fee, based on the popularity of the program.
ELIGIBILTY:
The honoree must be an active duty member or military veteran (Honorably Discharged) of the
United States Armed Forces.
The honoree must be a current resident of Dublin or have immediate family members that reside in
the city.
APPLICATION PROCESS:
The application form will be available online (and in hardcopy upon request). For 2018, the deadline will
be Friday, March 30. Applications will be processed in the order received and upon space availability. As
part of the application process, the applicant is responsible to provide:
verification of military status
proof of residency
an official military photo of the honoree that meets the City’s standards regarding size and image
quality
APPLICATION COST:
The cost to sponsor one banner in 2018 is $230. Payment will not be collected until after the application
has been approved.
QUESTIONS:
If you have questions or need help to complete the application form, please contact
Suzanne Iarla, Management Analyst II
925-833-6650
suzanne.iarla@dublin.ca.gov