HomeMy WebLinkAbout7.1 SCS Property Community OutreachSTAFF REPORT
CITY COUNCIL
Page 1 of 4
Agenda Item 7.1
DATE:November 2, 2021
TO:Honorable Mayor and City Councilmembers
FROM:Linda Smith, City Manager
SUBJECT:SCS Property Community OutreachPrepared by:Amy Million, Principal Planner
EXECUTIVE SUMMARY:On March 2, 2021, the City Council approved a City-led Community Outreach process for the SCS Property to create a foundation for future discussions about appropriate land uses for the property. Staff and the consultant team lead by ELS Architecture & Urban Design and Urban Field Studio will provide a presentation to the City Council on the initial conceptual land use concepts that have been developed based on the outreach process thus far and are seeking input from the City Council regarding these initial concepts.
STAFF RECOMMENDATION:Receive presentation on the SCS Property initial land use concepts and provide input.
FINANCIAL IMPACT:All costs associated with the Community Outreach process will be paid by the property owner.
DESCRIPTION:BackgroundThe subject 76.9-gross-acre property, known as the SCS Property, is located north of I-580 between Tassajara Road and Brannigan Street and extends to the north of Gleason Drive (refer to Figure 1).On March 2, 2021, the City Council approved a City-led Community Outreach process for the SCS Property, and the use of a multidisciplinary consultant team led by ELS Architecture & Urban Design (ELS) to create a foundation for future discussions about appropriate land uses for the
86
Page 2 of 4
property.The Community Outreach process for the SCS Property began in spring 2021 with “Task A,” which included gathering background information,conducting interviews with community stakeholders, the property owner, and City Staff,as well as a meeting with the newly formed 14-member Community Advisory Committee.The Planning Commission and City Council also provided input at meetings held during this first task. Task A was completed in June with the Urban Land Institute Technical Advisory Panel (ULI TAP) providing their findings and recommendations for the SCS Property. A copy of the report was posted on the SCS Property Community Outreach website(https://courbanize.com/scsproperty) and was provided to the City Council.The work continued in July and August with “Task B,” which focused on public engagement. During this time, a new project website was launched and became the centralized place for all project information and announcements. In addition, a Community Survey was conducted to gather further input and help inform the outreach process, which generated responses from 71 people. Staff and the consultant team also held the first Community Meeting on August 25. The meeting was attended by approximately 40 community members who discussed a variety of landuse topics for the site including the regional context, public benefits, market demand, economics of development, connectivity,and housing.In the current phase, “Task C,” the Community Outreach process is focused on building consensus and creating the initial conceptual land use framework. The consultant team has prepared three broad land use concepts using the information that has been gathered to date through stakeholder and property owner interviews, Community Advisory Committee meetings, Community Meetings, the Planning Commission, the City Council and the consultant team’s own research and fiscal analysis of development (refer to Attachment 1). A primary discussion point is the balance between the economics of providing amenities desired by the community and market rate housing that is necessary to fund them. Review of the initial land use concepts has included a meeting held by Staff and the consultant team with the Community Advisory Committee on October 6 and October 28, a Community Meeting on October 20,and a Planning Commission Meeting on October 26. Initial Land Use ConceptsStaff is seeking feedback from the City Council regarding the three land use concepts. The three land use concepts are responsive to dominant themes that have surfaced throughout the Community Outreach process and the fiscal analysis of development performed by the consultant team. These three concepts attempt to illustrate the level amenities that are financially feasible to provide based on the proposed number of residential units that would fund those amenities.
Figure 1. Location Map
87
Page 3 of 4
Concept 1 – Base Amenities “North Street” approaches the site with a minimal amount of housing and commercial uses, and more modest community amenities. Concept 2 - Mid-level Amenities “Paseo” increases the number of residential units and provides a commensurate increase in amenities with a neighborhood commercial main street on Finnian Way and an open-space greenway for bikes and pedestrians spanning from Dublin Boulevard north to Gleason Drive. Concept 3 High Amenities “Finnian Square” concentrates retail and restaurants north of Dublin Boulevard and introduces a finer grain street network and town square with additional residential units to support the additional community amenities. Both Concepts 2 and 3 incrementally increase the supply of market rate housing to offset the subsidies needed to support commercial activity on Finnian Way and larger public open spaces. The presentation to the City Council will include additional details on the three land use concepts. A draft version of the presentation is included as Attachment 2. The consultant team will guide the City Council through the presentation followed by a series of questions. Preliminary questions for City Council consideration include the following:1. Which Concept, or combination of elements within each Concept, do you prefer and why?2. Recognizing that the number of market rate units correlates to the level of community amenities that can be supported by the project, what is the maximum number of units, including affordable units, that should be considered for the site?3. Should certain types of housing be prioritized?The culmination of all the input provided through Task C will result in the development of the Preferred Plan. In Task D, the Preferred Plan will be prepared and presented to the CAC, at a third Community Workshop, and to the Planning Commission, and City Council for final consideration.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:A webpage was created to provide information on the SCS Property Community Outreach process (https://courbanize.com/scsproperty). This webpage is also accessible from the City’s website for the project (https://dublin.ca.gov/2297/SCS-Property-Community-Outreach). Notification of this meeting was provided on the project webpages, via “Notify Me” and Nextdoor, and to all interested persons who requested process updates, including the Community Advisory Committee and property owners. The City Council Agenda was posted.
88
Page 4 of 4
ATTACHMENTS:1) Land Use Concepts2) Draft Presentation
89
Attachment 190
SCS Property at
Tassajara Road
City Council Meeting 2
Tonight we will be considering three initial
Public Framework land-use concepts for
the SCS Site!
Attachment 2
91
With You Tonight:
City of Dublin:
Consultant Team
Amy Million, Principal Planner
Ryan Call, ELS
Jane Lin, Urban Field Studio
Frank Fuller, Urban Field Studio
Christine Firstenberg, RRER
Bob Donnelly, Bernese Lane Partners
Debbie Kern, KMA
Our project team is
composed of a diverse group
of industry professionals with
specialized experience in:
• Public Outreach
• Urban Design & Architecture
• Place-Making
• Retail Trends and Feasibility
• Residential Trends and Feasibility
• Financial Analysis
92
Tonights
Objective:
Prioritize Public Benefits!
Understand the balance
between public benefits and
project costs.
Review and discuss initial
options!
Tonights
Agenda:
• Project Schedule
• Project Goals
• How it gets built
• Site Options
• Decision Tree
93
Existing Conditions
Spring 2021
Community
Brainstorming
Summer 2021
Vision Options
Fall 2021
Preferred
Vision
Winter 2021
Project Schedule
CAC MEETING 2
COMMUNITY MTG. 2
PLANNING COMM.
CAC ROUNDTABLE
CITY COUNCIL
10/06
10/20
10/26
10/28
11/02
Begin building
consensus about
the balance of
land-uses and
amenities
94
Our Goal: Create a Center
95
You’ve been waiting a long time.....
96
Commonly Suggested: Downtowns
Danville
Danville overlay
Pleasanton 97
Commonly Suggested: Shopping Centers
Americana City Center Santana Row
Americana overlay
98
What else completes a center?
Community
Gardens
Plazas &
Gathering Space
Arts &
Culture
Fitness &
Recreation
Senior and
Workforce Hsg.Bike and Pedestrian
Safety
Connectivty!
99
Why is this site so
important?
• It is central to over
10,470 existing homes
and a community of
40,000 people
• It is central to three
major arterials and
Interstate 580
• Last undeveloped
area walkable to
schools, retail,
services and transit,
2 regional parks
3,190+/- 3,190+/-
homeshomes 2,360 +/- 2,360 +/-
homeshomes
3,240+/- 3,240+/-
homeshomes1,680+/- 1,680+/-
homeshomes
570 +/- 570 +/-
new new
homeshomes
100
What makes this site
ideal for State and
Federal Funding for
Affordable Housing?
• Walkable distance to
schools
• Access to transit and
proximity to freeway
provides job access
• Access to groceries,
parks, healthcare
and other services
are within walking
distance
Fallon Middle School:
1/3 Mile (7 min. walk)
Kolb Elementary
School: 1/2 Mile
(11 min. walk)
E.G. High School:
1/8 Mile
(3 min. walk)
Grafton Station:
1/8 Mile
(3 min. walk)
Safeway & Shops:
< 1/8 Mile
(3 min. walk)
Water Park: 1/8
Mile
(3 min. walk)
101
Senior and Affordable Housing will be part of all Three Options!
The number of senior
and work-force
housing units can vary
greatly depending on
options and willingness
to add units to the
overall plan!
102
Concerns about growth!
Losing open space
We have too
much housing
Traffic is
already bad
Schools are
too crowded
Too many strip malls Unsafe for pedestrians and bikesUnsafe for pedestrians and bikes
Too
dense!
Too
dense!
103
How do we build a center?
104
If we want a center, we have to talk
about the trade-offs
105
Online Survey - CAC Meetings - Community Outreach Meetings
106
We want shops and restaurants,
Why is housing even being talked about?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
Housing production makes
the construction of shops,
restaurants and memorable
public spaces financially
feasible.
107
Why are we showing more housing than
what is required to build the site?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
How much housing determines the
level of investment in the retail,
restaurants, and public space
experiences. We are showing
the potential of the site based on
varied housing counts.
108
Why build now?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
Local governments still have
leverage to exchange public benefits
for the right to build housing. That
leverage is being eroded at the
state level to increase housing
production.
109
Its ok for all
amenities
on site to be
private:
Less housing
required.
NO
Amenities
require
subsidies:
Requires
housing to
generate
subsidies.
Housing is in
high demand,
generates
high values for
subsidies and
is low risk.
Housing can
subsidise other
uses.
GENERATES
SUBSIDIES
REQUIRES
SUBSIDIES
REQUIRES
SUBSIDIES
Retail
Requires subsidy
Academic
Requires subsidy
Office / Research
Requires subsidy
Hotel
Overbuilt
YES
261 units still can
be built in the form
of town homes and
tightly spaced single
family homes along
Brannigan Street.
Retail development
is not required.
Are you interested
in public serving
amenities?
Which land uses can
be considered?
Do you want to change land uses?
NO YES
110
PA-1
22 acres
18.5 acres
11 acres
1.3 acres .82 acres
5.1 ac.
3 ac.
1.6ac.
1.8ac.
PA-2
PA-3
Neighborhood Comm.
1.9ac.
High Density 25+ u/a
Med-Hi Density 14-
25+ u/a
Med-Hi Density 14-
25+ u/a
Med Density
6-14+ u/a
General Commercial
The Starting Point:
The SCS Parcel was
planned for 261 units
(townhome density)
and 900,000
sf of retail and
restaurants.
This is equivalent
to 3x the retail and
restaurants at City
Center!
Retail and
Restaurant demand
is limited on this site.
A Regional Mall with
High End fashion is
not feasible. There
are not enough
housing units to
subsidize amenities.
This land is privately
owned and will
require profit making
land-uses to fund
retail, restaurants,
plazas and parks.
111
Its ok for all
amenities
on site to be
private:
Less housing
required.
NO
Amenities
require
subsidies:
Requires
housing to
generate
subsidies.
Housing is in
high demand,
generates
high values for
subsidies and
is low risk.
Housing can
subsidise other
uses.
GENERATES
SUBSIDIES
REQUIRES
SUBSIDIES
REQUIRES
SUBSIDIES
Retail
Requires subsidy
Academic
Requires subsidy
Office / Research
Requires subsidy
Hotel
Overbuilt
YES
261 units still can
be built in the form
of town homes and
tightly spaced single
family homes along
Brannigan Street.
Retail development
is not required.
Are you interested
in public serving
amenities?
Which land uses can
be considered?
Do you want to change land uses?
NO YES
112
Team is working on a slide explaining methodology of
financial analysis
113
+/- 310 Market
Rate units + 40
Affordable units
Placed
where most
economically
viable near
freeway
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Significant
signature
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District
Neighborhood
Main
Street with
restaurants
and local
serving shops
near homes
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
114
The Base Scheme:
Entertainment
District:
60,000 sf
+
200,000 sf Office
or additional
100,000 sf Regional
Retail
261 Units + 89 Units
=350 +/- units
Retail south of
Dublin Boulevard
is less subsidized
than North of Dublin
Boulevard.
Base Scheme:
350 units +/-
160,000 to 260,000
Commercial Space
Including:
20 units afford. units on-
site (20 units off-site)
new high schoolnew high schoolFinnian WayFinnian Way
Central ParkwayCentral Parkway
Gleason DriveGleason Drive
Ent. DistrictEnt. District
Retail or OfficeRetail or Office
Dublin Blvd.Dublin Blvd.
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops
115
Base: +/- 350 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park
1
Dublin Blvd.
Family Ent.
Retail
o
r
O
f
f
i
c
e Shops and RestaurantsShops and RestaurantsTassajara
R
oa
d
Waterford
Shops
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Neighborhood ParkNeighborhood Park
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
120’320’100’315’
Point of reference: City Center Public Space Other Features: Parks and Protected Bike Lanes
116
+/- 575 Market
Rate units + 75
Affordable units
Placed
where most
economically
viable near
freeway
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Neighborhood
Main
Street with
restaurants
and local
serving shops
near homes
Significant
signature
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
117
The Mid Scheme:
Entertainment
District:
60,000 sf
+
200,000 sf Office
or additional
100,000 sf Regional
Retail
261 Units + 389 Units
=650 +/- units
+ Neighborhood
Main Street
Restaurants + Local
Shops
= 30,000 sf
+Pedestrian and Bike
Garden Greenway
Finnian WayFinnian Way
Central ParkwayCentral Parkway
Gleason DriveGleason Drive
new high schoolnew high schoolGrand GreenwayGrand GreenwayMid Scheme:
650 units +/-
160,000 to 260,000
Commercial Space
Including:
75 Affordable units on-site
Neighborhood Main StreetNeighborhood Main Street
Ent. DistrictEnt. District
Retail or OfficeRetail or Office
Dublin Blvd.Dublin Blvd.
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops
Views of Mt. DiabloViews of Mt. Diablo
118
Mid: +/- 650 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian WayWaterford
Shops
Dublin Blvd.
Emerald
Glen Park
2
Grand GreenwayGrand GreenwayNeighborhood Main StreetNeighborhood Main Street
Views of Mt. DiabloViews of Mt. Diablo
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Hsg.Hsg.Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
S
h
o
p
H
o
u
s
e
sShop Hou
se
s
Tassajara Roa
d
Neighborhood Main Street
Entertainment District Grand Greenway
Community GardensCommunity Gardens
Fitness / Fitness /
Dog ParkDog Park
Plaza & Water Plaza & Water
FeatureFeature
Plaza & Water Plaza & Water
FeatureFeature
Grand Green
w
a
y
Grand Green
w
a
y Polinator MeadowsPolinator MeadowsWaterford
ShopsFood &
Bev
.
F
o
o
d
&
B
e
v
.
F
in
n
i
a
n
W
a
y
Family Ent.
Retail
o
r
O
f
f
i
c
e Shops and RestaurantsShops and RestaurantsDublin Blv
d
.Tassajara Road119
+/- 755 Market
Rate units +95
Affordable units
Placed where
walkable to
existing homes
and Waterford
Shops
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
Significant
signature
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District &
Local Shops
Placed
where most
economically
viable near
freeway
Entertainment
District
120
The High Scheme:
Entertainment
District:
65,000 sf
261 Units + 589 Units
=850 +/- units
+ Finnian Way
Entertainment
District with
Restaurants + Local
Shops, Food Trucks
and Town Square
= 65,000 sf Dublin Blvd.Dublin Blvd.
Gleason DriveGleason Drive
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops
new high schoolnew high school
High Scheme:
850 units +/-
65,000 Commercial Space
Including:
100 Affordable units on-site
HousingHousing
HousingHousing
Finnian Finnian
SquareSquareEntertainment DistrictEntertainment District
Central ParkwayCentral Parkway
121
High: +/- 850 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.Hsg.Hsg.
Entertainment Entertainment
DistrictDistrict
Waterford
Shops
3
Shop HousesShop HousesTassajara Roa
d
District ParkingDistrict Parking
New High School
Waterford Sh
o
p
sFood &
Be
v
.Food &
Be
v
.ShopsShopsF&BF&BFinn
ian
WayFinn
ian
Way
Family Ent. Family Ent.
Finnian SquareFinnian Square Finnian Finnian
SquareSquare
Food Food
TrucksTrucks
Paseo to Emerald GlenPaseo to Emerald GlenPaseoPaseo
PaseoPaseo 200’200’300’300’
Point of reference: Healdsburg
250’250’190’190’122
Team is preparing a slide on the reaction to the
schemes from the community, CAC and Planning Com.
123
650 units
b
uil
t
elsewher
e i
n
City*350 units
b
uilt
elsewher
e i
n
City*
150 units
b
uilt
elsewher
e i
n
City*850 Units +/-More Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s 650 Units +/-More Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sNeighborhood Main Street+ 89 additional units over
the existing land use
(350 +/-)
+ 389 additional units over
the existing land use
(650 +/-)
+ 589 additional units over
the existing land use
(850 +/-)
Larger private subsidies produce greater benefits
+++++++++
*Site easily supports
1,000 units, growth
not realized here will
be allocated elsewhere
in Dublin per RHNA.
124
SCS Property at
Tassajara Road
City Council Meeting 2
Tonight we will be considering three initial
Public Framework land-use concepts for
the SCS Site!
With You Tonight:
City of Dublin:
Consultant Team
Amy Million, Principal Planner
Ryan Call, ELS
Jane Lin, Urban Field Studio
Frank Fuller, Urban Field Studio
Christine Firstenberg, RRER
Bob Donnelly, Bernese Lane Partners
Debbie Kern, KMA
Our project team is
composed of a diverse group
of industry professionals with
specialized experience in:
• Public Outreach
• Urban Design & Architecture
• Place-Making
• Retail Trends and Feasibility
• Residential Trends and Feasibility
• Financial Analysis
Tonights
Objective:
Concept Preferences...
What level of amenities are
best for the site? Including
the numbers of units to
cover the costs...
What types of housing need
to be prioritized...
Tonights
Agenda:
• Project Schedule
• Project Goals
• How it gets built
• Site Options
• Decision Tree
Existing Conditions
Spring 2021
Community
Brainstorming
Summer 2021
Vision Options
Fall 2021
Preferred
Vision
Winter 2021
Project Schedule
CAC MEETING 2
COMMUNITY MTG. 2
PLANNING COMM.
CAC ROUNDTABLE
CITY COUNCIL
10/06
10/20
10/26
10/28
11/02
Begin building
consensus about
the balance of
land-uses and
amenities
Our Goal: Create a Center
You’ve been waiting a long time...
Commonly Suggested: Downtowns
Danville
Danville overlay
Pleasanton
Commonly Suggested: Shopping Centers
Americana City Center Santana Row
Americana overlay
What else completes a center?
Community
Gardens
Plazas &
Gathering Space
Arts &
Culture
Fitness &
Recreation
Senior and
Workforce Hsg.Bike and Pedestrian
Safety
Connectivty!
Why is this site so
important?
• It is central to over
10,470 existing homes
and a community of
40,000 people
• It is central to three
major arterials and
Interstate 580
• Last undeveloped
area walkable to
schools, retail,
services and transit,
2 regional parks
3,190+/- 3,190+/-
homeshomes 2,360 +/- 2,360 +/-
homeshomes
3,240+/- 3,240+/-
homeshomes1,680+/- 1,680+/-
homeshomes
570 +/- 570 +/-
new new
homeshomes
What makes this site
ideal for State and
Federal Funding for
Affordable Housing?
• Walkable distance to
schools
• Access to transit and
proximity to freeway
provides job access
• Access to groceries,
parks, healthcare
and other services
are within walking
distance
Fallon Middle School:
1/3 Mile (7 min. walk)
Kolb Elementary
School: 1/2 Mile
(11 min. walk)
E.G. High School:
1/8 Mile
(3 min. walk)
Grafton Station:
1/8 Mile
(3 min. walk)
Safeway & Shops:
< 1/8 Mile
(3 min. walk)
Water Park: 1/8
Mile
(3 min. walk)
Senior and Affordable Housing will be part of all Three Options!
The number of senior
and work-force
housing units can vary
greatly depending on
options and willingness
to add units to the
overall plan!
Concerns about growth!
Losing open space
We have too
much housing
Traffic is
already bad
Schools are
too crowded
Too many strip malls Unsafe for pedestrians and bikesUnsafe for pedestrians and bikes
Too
dense!
Too
dense!
How do we build a center?
If we want a center, we have to talk
about the trade-offs
Online Survey - CAC Meetings - Community Outreach Meetings
We want shops and restaurants,
Why is housing even being talked about?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
Housing production makes
the construction of shops,
restaurants and memorable
public spaces financially
feasible.
Why are we showing more housing than
what is required to build the site?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
How much housing determines the
level of investment in the retail,
restaurants, and public space
experiences. We are showing
the potential of the site based on
varied housing counts.
Why build now?
Why should we change land use so
the developer can make profit?
More housing will hurt our schools.
Local governments still have
leverage to exchange public benefits
for the right to build housing. That
leverage is being eroded at the
state level to increase housing
production.
Its ok for all
amenities
on site to be
private:
Less housing
required.
NO
Amenities
require
subsidies:
Requires
housing to
generate
subsidies.
Housing is in
high demand,
generates
high values for
subsidies and
is low risk.
Housing can
subsidise other
uses.
GENERATES
SUBSIDIES
REQUIRES
SUBSIDIES
REQUIRES
SUBSIDIES
Retail
Requires subsidy
Academic
Requires subsidy
Office / Research
Requires subsidy
Hotel
Overbuilt
YES
261 units still can
be built in the form
of town homes and
tightly spaced single
family homes along
Brannigan Street.
Retail development
is not required.
Are you interested
in public serving
amenities?
Which land uses can
be considered?
Do you want to change land uses?
NO YES
PA-1
22 acres
18.5 acres
11 acres
1.3 acres .82 acres
5.1 ac.
3 ac.
1.6ac.
1.8ac.
PA-2
PA-3
Neighborhood Comm.
1.9ac.
High Density 25+ u/a
Med-Hi Density 14-
25+ u/a
Med-Hi Density 14-
25+ u/a
Med Density
6-14+ u/a
General Commercial
The Starting Point:
The SCS Parcel was
planned for 261 units
(townhome density)
and 900,000
sf of retail and
restaurants.
This is equivalent
to 3x the retail and
restaurants at City
Center!
Retail and
Restaurant demand
is limited on this site.
A Regional Mall with
High End fashion is
not feasible. There
are not enough
housing units to
subsidize amenities.
This land is privately
owned and will
require profit making
land-uses to fund
retail, restaurants,
plazas and parks.
Its ok for all
amenities
on site to be
private:
Less housing
required.
NO
Amenities
require
subsidies:
Requires
housing to
generate
subsidies.
Housing is in
high demand,
generates
high values for
subsidies and
is low risk.
Housing can
subsidise other
uses.
GENERATES
SUBSIDIES
REQUIRES
SUBSIDIES
REQUIRES
SUBSIDIES
Retail
Requires subsidy
Academic
Requires subsidy
Office / Research
Requires subsidy
Hotel
Overbuilt
YES
261 units still can
be built in the form
of town homes and
tightly spaced single
family homes along
Brannigan Street.
Retail development
is not required.
Are you interested
in public serving
amenities?
Which land uses can
be considered?
Do you want to change land uses?
NO YES
Testing Financial Feasibility with Residual Valuation
Land Price
Amenities
Profit
Profit
Profit
Construction
Cost
BASE
Land Price
Amenities
Construction
Cost
MID
Land Price
Amenities
Construction
Cost
HIGH
Residual
Land
Value
Sale Price
+/- 310 Market
Rate units + 40
Affordable units
Placed
where most
economically
viable near
freeway
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Significant
signature
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District
Neighborhood
Main
Street with
restaurants
and local
serving shops
near homes
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
The Base Scheme:
Entertainment
District:
60,000 sf
+
200,000 sf Office
or additional
100,000 sf Regional
Retail
Retail south of
Dublin Boulevard
is less subsidized
than North of Dublin
Boulevard.
261 Units + 89 Units
=350 +/- units
Including:
20 units afford. units
on-site (20 units off-
site)
Base Scheme:
350 +/- units
160,000 sf to 260,000
sf Commercial Space
new high schoolnew high schoolFinnian WayFinnian Way
Central ParkwayCentral Parkway
Gleason DriveGleason Drive
Ent. DistrictEnt. District
Retail or OfficeRetail or Office
Dublin Blvd.Dublin Blvd.
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops 350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
Dublin Blvd.
Family Ent.
Retail
o
r
O
f
f
i
c
e Shops and RestaurantsShops and RestaurantsTassajara
R
oa
d
Base: +/- 350 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park
1
Waterford
Shops
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Neighborhood ParkNeighborhood Park
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
120’320’100’315’
Point of reference: City Center Public Space Other Features: Parks and Protected Bike Lanes
+/- 575 Market
Rate units + 75
Affordable units
Placed
where most
economically
viable near
freeway
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Neighborhood
Main
Street with
restaurants
and local
serving shops
near homes
Landmark
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
The Mid Scheme:
Entertainment
District:
60,000 sf
+
200,000 sf Office
or additional
100,000 sf Regional
Retail
+ Neighborhood
Main Street
Restaurants + Local
Shops
= 30,000 sf
261 Units + 389 Units
=650 +/- units
Including:
75 Affordable units
on-site
Finnian WayFinnian Way
Central ParkwayCentral Parkway
Gleason DriveGleason Drive
new high schoolnew high schoolGrand GreenwayGrand GreenwayMid Scheme:
650 units +/-
190,000 sf to 290,000
sf Commercial Space
+Pedestrian and Bike
Garden Greenway
Neighborhood Main StreetNeighborhood Main Street
Ent. DistrictEnt. District
Retail or OfficeRetail or Office
Dublin Blvd.Dublin Blvd.
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops
Views of Mt. DiabloViews of Mt. Diablo
650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
Mid: +/- 650 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian WayWaterford
Shops
Dublin Blvd.
Emerald
Glen Park
2
Grand GreenwayGrand GreenwayNeighborhood Main StreetNeighborhood Main Street
Views of Mt. DiabloViews of Mt. Diablo
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Hsg.Hsg.Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
S
h
o
p
H
o
u
s
e
sShop Hou
se
s
Tassajara Roa
d
Neighborhood Main Street
Entertainment District Grand Greenway
Community GardensCommunity Gardens
Fitness / Fitness /
Dog ParkDog Park
Plaza & Water Plaza & Water
FeatureFeature
Plaza & Water Plaza & Water
FeatureFeature
Grand Green
w
a
y
Grand Green
w
a
y Polinator MeadowsPolinator MeadowsWaterford
ShopsFood &
Bev
.
F
o
o
d
&
B
e
v
.
F
in
n
i
a
n
W
a
y
Family Ent.
Retail
o
r
O
f
f
i
c
e Shops and RestaurantsShops and RestaurantsDublin Blv
d
.Tassajara Road
+/- 755 Market
Rate units +95
Affordable units
Placed where
walkable to
existing homes
and Waterford
Shops
Low Density
Housing
Minimum
public
amenities
north of
Dublin Blvd.
For sale deed
restricted
affordable
units
+Option for
rental units
Medium to
Medium
High Density
Housing
Medium-
High to High
Density
Housing
Reduce
Green-house
impacts by
building near
jobs, schools
and amenities
Landmark
open space
feature
Options
to expand
affordable
units
& affordable
by design
Entertainment
District &
Local Shops
Placed
where most
economically
viable near
freeway
Entertainment
District
The High Scheme:
Entertainment
District:
Finnian Way
Entertainment
District with
Restaurants + Local
Shops, Food Trucks
and Town Square
= 65,000 sf
261 Units + 589 Units
=850 +/- units
Including:
100 Affordable units
on-site
Dublin Blvd.Dublin Blvd.
Gleason DriveGleason Drive
Emerald Glen ParkEmerald Glen Park
Tassajara RoadTassajara RoadBrannigan StreetBrannigan StreetWateford Wateford
ShopsShops
new high schoolnew high school
High Scheme:
850 units +/-
65,000 sf Commercial
Space
+ Significant Open
Space Feature
HousingHousing
HousingHousing
Finnian Finnian
SquareSquareEntertainment DistrictEntertainment District
Central ParkwayCentral Parkway 850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design
Shop HousesShop HousesTassajara Roa
d
District ParkingDistrict Parking
New High School
Waterford Sh
o
p
sFood &
Be
v
.Food &
Be
v
.ShopsShopsF&BF&BFinn
ian
WayFinn
ian
Way
Family Ent. Family Ent.
Finnian Finnian
SquareSquare
Food Food
TrucksTrucks
Paseo to Emerald GlenPaseo to Emerald GlenHigh: +/- 850 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.Hsg.Hsg.
Entertainment Entertainment
DistrictDistrict
Waterford
Shops
3
Finnian SquareFinnian Square
PaseoPaseo
PaseoPaseo 200’200’300’300’
Point of reference: Healdsburg
250’250’190’190’
850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
BASE
+ 89 additional units over
the existing land use
(350 +/-)
MID
+ 389 additional units over
the existing land use
(650 +/-)
HIGH
+ 589 additional units over
the existing land use
(850 +/-)
Larger private subsidies produce greater benefits
+++++++++350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
Community Meeting 2 Feedback
BASE MID HIGH
850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
Liked
• Low impact, regional
entertainment features
• Pedestrian oriented retail
Pedestrian oriented
entertainment district was
favorable
Liked
• A good balance, a little of
everthing people want.
Perceived to have a good
balance of features and housing
count
Liked
• Meandering Streets
• Entertainment close to
homes
• Addresses housing crisis
Generally liked, but strong
concerns on the housing count
Recommendations:
• Trees, landscape, setbacks can mitigate
visual impacts of density
• Need to find a middle ground on the
balance of housing and amenities
• We should not be like this country’s
Senate - we need to work together
Recommendations:
• Consider limiting family housing to the 261 units originally planned for the
SCS site + 181 units planned for the High School Site. Remainder 208
units could be low impact Senior Housing
• Consider - if financially feasible - capping unit count at 600 (note: this
results in riskier project)
• Consider moving circular space at Central Parkway to Finnian Way
• Consider enhancing visibility to Grand Paseo from Tassajara Boulevard
Community Advisory Committee Feedback
BASE MID HIGH
850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
• October 6th:
2+ Hour Group
meeting, discussed
concepts, strengths,
weaknesses
• October 7th
through 26th: 5
Hours of individual
conversations via
phone and zoom
• October 20th: Three
members of the CAC
partipated in the
Community Outreach
Meeting #2
• October 28th: CAC
Round Table 2.5 to
discuss differences in
schemes, strengths,
find consensus
CAC Ideas to Find the
Middle:
• Be up-front about the unit counts
required for each amenity package
• Explain why more than 261 units are
required to develop the site
• Educate us on the traffic and school
impacts
• Explain how much space is lost to single
family homes.
• Remind us that this is a private property.
• Provide good architecture for the
apartments, we still want them to be
desirable.
• The public here actually enjoys the open
space, even if it is just looking past it.
• 9 of 14 CAC
members are
leaning toward
Option 2
• 3 for Option 1
• 1 undeclared
• 1 for none
Planning Commission Meeting 2 Feedback
BASE MID HIGH
850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
• Base model is fine, but
it doesn’t give people
everything they want.
• Liked the idea of the paseo,
and the amphitheater on
central, a hybrid between
the two
• Concern 850 units too high
Supports:
• Senior housing in lower half
close to Kaiser
• Creating a destination
• Medical Offices, R&D
• Streets through the project
Comments
• Public input has been taken to
heart
• Each time we kick the can down
the road there is less retail
• If we wait, more residnetial
density will come
• Uncharted territory - what will it
look like 5 years from now? Get
the details & data
Community Outreach Survey: On-Going through November 12
Yes to amend land uses
Yes to public amenities
Base
Landmark Open Space Mid
High
No
Mid: +/- 650 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian WayWaterford
Shops
Dublin Blvd.
Emerald
Glen Park
2
Grand GreenwayGrand GreenwayNeighborhood Main StreetNeighborhood Main Street
Views of Mt. DiabloViews of Mt. Diablo
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Hsg.Hsg.Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Base: +/- 350 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park
1
Waterford
Shops
Office or Retail Office or Retail
Entertainment Entertainment
DistrictDistrict
Neighborhood ParkNeighborhood Park
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
High: +/- 850 units
Aviano Way
Gleason Drive
Tassajara Rd.Brannigan StreetCentral Pkwy
Finnian Way
Dublin Blvd.
Emerald
Glen Park Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.
Hsg.Hsg.Hsg.Hsg.
Entertainment Entertainment
DistrictDistrict
Waterford
Shops
3
Finnian SquareFinnian Square
PaseoPaseo
PaseoPaseo
2. Recognizing that the number of market rate units
correlates to the level of community amenities
that can be supported by the project, what is the
maximum number of units, including affordable
units, that should be considered for the site?
3. Should certain
types of housing
be prioritized?
1. Which Concept, or
combination of elements
within each Concept, do
you prefer and why?
BASE MID HIGH
BASE MID HIGH
2. Recognizing that the number of market rate units
correlates to the level of community amenities
that can be supported by the project, what is the
maximum number of units, including affordable
units, that should be considered for the site?
3. Should certain
types of housing
be prioritized?
1. Which Concept, or
combination of elements
within each Concept, do
you prefer and why?850 Units +/-95 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
w
h
e
r
e
wa
l
k
a
b
l
e
t
o
exi
s
t
i
n
g
h
o
m
e
s
an
d
W
a
t
e
r
f
o
r
d
Sh
o
p
s
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
sAffordable by design650 Units +/-Neighborhood Main Street75 Affordable UnitsReduce Green-house gasesLandmark Open Space Pl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s
+++++++++350 Units +/-Low Density40 Affordable Units For sale deed restrictedPl
a
c
e
d
wh
e
r
e
m
o
s
t
ec
o
n
o
m
i
c
a
l
l
y
via
b
l
e
n
e
a
r
fre
e
w
a
y
En
t
e
r
t
a
i
n
m
e
n
t
Di
s
t
r
i
c
t
&
Lo
c
a
l
S
h
o
p
s