HomeMy WebLinkAbout7.1 Promotional Brochure
CITY CLERK
File # D[]][5][Q]-~[Q]
AGENDA STATEMENT
CITY COUNCIL MEETING DATE: September 18, 2001
SUBJECT:
Approval of Final Promotional Marketing Brochure
Report Prepared by: Christopher L. Foss,
Economic Development Director
ATTACHMENTS:
1. Promotional Marketing Brochure
RECOMMENDATION: ~ W- Approve the brochure and authorize Staff to complete production of
P brochure.
FINANCIAL STATEMENT:
None.
DESCRIPTION: In the FY 2000-2001 Goals and Objectives, the City Council
directed staff to proceed with the development of a promotional marketing brochure to supplement the
City's existing economic development efforts.
The City Council approved a contract with ValForms, Inc. to prepare an 8-page promotional marketing
brochure. Staff has worked closely with ValForms and has completed a brochure entitled "Dublin - It's a
Great Place to Grow." The brochure highlights the City's history, location, business atmosphere,
community, and quality of life. It also includes inserts with pertinent business and community data.
A draft brochure was submitted for consideration by the City Council on June 5, 2001, and Staff has
received constructive comments on all aspects of the brochure. Based on those comments, Staff revised
the brochure and has included the final version of the brochure (see Attachment 1) for City Council
approval. Staff anticipates that the brochure (2,500 copies) will be completed and printed within the next
3-4 weeks.
RECOMMENDATION: It is Staff's recommendation that the City Council approve the final
version of the promotional marketing brochure and authorize Staff to proceed with production of the
brochure.
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COPIES TO:
ITEM NO. M
H1cc-forms/agdastmt.doc
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9-7-01
City of Dublin
t0elcof10 60 & Mali 1 & 1ii~ Va{U,y
A Bright Future
Just as it was 100 years
ago, it is Dublin's land and
the city's central location that
continue to draw pioneers
here. Acres of land-rising
from flatlands to gentle
rolling hills-welcome both
commercial and residential
expansion. And while the set-
tlers of yesterday came to till
the rich earth and be at the
crossroads of progress, today
it is pioneers of industry that
see Dublin as the location to
realize their vision of both pro-
fessional and personal growth.
'I\. ublin's heritage is as deep as the roots of the
/d vintage oak and walnut trees that dot the city's
landscape. From the Ohlone tribe who roamed this
rich valley to the 1830s rancho of Jose Maria Amador;
from the hearty Irish immigrants who settled here in
the 1850s to make a living farming and serving those
who stopped at the stagecoach crossroads. These
links to the past are important to those in Dublin
who treasure its heritage, even as they look toward
a growing future that will bring many changes.
A community nestled in its own little valley of
rolling foothills with a view of Mt. Diablo, Dublin is the
place where the BART tracks start and two major free-
ways, 1-580 and 1-680, intersect. If Dublin seems famil-
iar, it's because the city has always been conveniently
close to everything. And now, Dublin is quietly becom-
ing the center of the new Bay
Area economy. The residential
neighborhoods are still there,
of course, but suddenly shar-
ing the blue sky with them are
shopping centers, state-of-the-
art recreational and sporting
facilities and new office parks.
A Proud Heritage
While Old St. Raymond's Church
(above) preserves Dublin's
historic pioneer heritage, at
right is one of the many new
commercial buildings in the
growing Dublin skyline.
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Shake hands with EMC, Sybase, Inc., Simpson
Manufacturing, Pacific Bell, Zeiss Humphrey
Systems. E-Loan and Micro Dental. Firms
representing the spectrum of cutting-edge
industry from telecommunications to bio-med-
major players in the new major leagues of busi-
ness-are seeing Dublin as their field of dreams.
Why Dublin? Because Dublin is one of the few
places in the Bay Area with both a prime location
and plenty of land availabie for development. With
a forward-thinking city government doing all it can
to make companies feel welcome to grow here,
Dublin has become an outstanding place to both
live and work. That's a powerful combination for
those seeking not only a great location, but a place
that attracts the sort of intelligent and diverse work
force that can help a business thrive.
Yes, Dublin is a great place to grow and a great
place to build a future. Come join us-and let's
develop that vision together.
Meet the Neighbors
Dublin
With the explosive growth of high-tech
companies in town, some are starting to call it
"Digital Dublin." Smart businesses have migrated
to Dublin-which sits on the northern rim of
ta
Dig
Silicon Valley-because there's space to spread
out and be creative, without leaving the sizzle
of the silicon revolution. Located in eastern
Alameda County, Dublin is less than an hour
from both Silicon Valley and San Francisco.
Dublin is currently served by one BART station,
with a downtown station soon to open.
Beautiful new commercial buildings are part of Dublin's new high-tech
landscape, and soon a new BART station will open downtown.
A IAJerjriefttlly 6oN/1-
I
complete with
diverse variety
and cultural
the city.
For Every Way You Grow
A healthy environment supports and nourishes both
professional and personal growth. Long before the city saw
its enormous business boom, Dublin was a great place to
live-a community centered on the "people" side of life.
It's unusual to walk a few blocks without running across a
public park, or at least a small green area with a couple of
swings or a bench where you can just sit and enjoy the day.
For those more adventurous, the area is rich in hiking and
biking trails. The legendary Iron Horse Trail that once carried
travelers through Dublin by train, is today a meandering
paved route with dramatic views of Mt. Diablo. With
an award-winning Civic Center, a total of 10 city parks, a
community center, swim center, library and senior center,
Dublin is taking an active role to provide leisure services
for citizens of all ages.
Art-in-the-Park
If your desire for personal growth includes nurturing
your appetite for fine art, you need only stroll to a local
park, school, or to the Civic Center. Public art abounds in
Dublin. The Dublin Fine Arts Foundation provides residents
with an opportunity to participate in its celebrated
community arts program that integrates art into the
daily lives of Dublin citizens.
The Dublin Civic Center, Alamo Park, and Kolb Park (left:
the many Dublin sites that showcase the work of local <
Horse Trail attracts cyclists, rollerbladers, and pedestrians
while Hacienda Crossings (opposite right) provides a variety
restaurants, shopping and a 21 screen movie theater complex,
A to/1t-/1t-it/1t-eft-t (;0 oar yoath-
Child-Friendly Parks and Recreational Facilities
Dublin's
all
schools,
well as
Families are the foundation of a community, and
Dublin's commitment to its children is evidenced
not only by its award-winning school system, but
also by an abundance of family-friendly recreational
facilities. As you drive along 1-580 in the fall, you
can see the colorful flashes of soccer shirts scattered
Distin,
it and
for the public school
million bond issue t(
them up to speed on the high-tech front.
art Dougherty Elementcrry is ashowcase
commitment to education. The city contributes sub-
stantial financial resources to the technology pro-
gram that provides our youth with the skills and tools
to make it in a constantly changing world.
The cooperative relationship between the city
and its schools is also evident in their partnership
to develop the Stager Community Gymnasium, which
was built to accomodate the growing needs of the
schools and the community.
across the lush green of Dublin Sports Grounds. The
impressive new playing fields, adjacent to the Civic
Center, are the envy of neighboring communities.
Dublin's ten public parks offer something for
everyone. While Alamo Creek Park consists of eight
acres with basketball courts, Mape Memorial Park
provides sand volleyball courts, and Emerald Glen
Park welcomes skateboarding youth. Additional
parks and facilities include Dolan Park, a green oasis
equipped with fitness gear, Shannon Park and
Community Center, a popular facility for weddings
and other community gatherings, and the Dublin
Swim Center.
Dublin Sports Grounds (below)
adjacent to the Civic Center, hosts
sporting events year-round, and
sparkling Emerald Glen Park (left)
has something for youth of all
ages. One of the most popular
features at Emerald Glen is a
14,000 square foot skate park-
the largest in the Tri-Valley.
Dublin schools are some of the best in the Bay Area. The city-funded technology program
keeps schools upgraded with the computers and other tools needed to stay current with
today's changing technology.
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A Community of Neighborhoods
Dublin's residential areas consist of a
variety of peaceful neighborhoods, including
established developments as well as newer,
custom built properties. This diversity offers
buyers both charming starter homes as well as
exclusive executive manors. Since real estate in
the San Francisco Bay Area is a hot commodity
-you just might fmd your money goes a little
farther in Dublin.
Masterplanned communities such
as Dublin Ranch (right) offer a wide
selection of luxury family homes
while much of the development
is reserved for open space and
community recreation.
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recreatiop: Skiing in the Si~rr~Mountain~
and the spl{3ndor of Yoss~it~)B~tt?ri~l/
Park are .both withipdaY-1!~R,r(lflgr'
"Yh~ther yourJnterest~ tak~ yoy
around the, w,orldOr Justa,roundto\YIl' "
for eyery 'YaY)I:?\1~o'Y.perS?fia.l!xand,
professionally__am:l ev,exywl1yreyou go,
Dublin. has'som.. ething to. offer. qurJ.r.. Iendly '.
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low crimerates()fe)nvitingtg f~llnUies..
ConvenieIlt fr;~way ~c5~sS (lfidPHqlic,
transport(lti()I1.Ill,aK~t'p1J.l:>lin. "Yithigea~yi
reach o.f th. e. '. .e.n. .t.....lf... ....~. )3. ..a...,. y'" .Ar.,e. a.. ; Car. .... efu...l p....l.(lnc..
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of choice.ConsiQe~B~~lip"it.ryallyis a
great place to grpw!.\ . . .'
location, location, location
While Dublin residents have
plenty to do right at home, a dra-
matic change of scene is only
hours away. For a slightly broad-
er horizon you need only board a
BART train to find yourself just
steps away from a Broadway musi-
cal in San Francisco. Wine connois-
seurs are just a hop, sip and jump
from both the beautiful Livermore
and Napa Valley wine countries.
If you're willing to spend a couple of hours
behind the wheel, you can be sampling
seafood in Monterey or relaxing at a
Calistoga spa. Also within easy reach
are dozens of beautiful lakes that
provide a variety of water sports and
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less than an hour from both the San Francisco and the Napa and Livermore Wine Countries.
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Dublin is