HomeMy WebLinkAbout11-15-21 PCSC Regular MeetingNovember 15, 2021 Dublin Parks and Community Services Commission Agenda 1
Special Meeting of the
DUBLIN PARKS AND COMMUNITY
SERVICES COMMISSION
Monday, November 15, 2021 Location: Council Chamber
Civic Center
100 Civic Plaza Dublin, CA 94568
This meeting will be held in person for the public, and all members of the Parks and
Community Services Commission will be participating in person from the Council Chamber at
the Civic Center, 100 Civic Plaza, Dublin, California. Pursuant to Alameda County Health Officer
Order No. 21-03, members of the public attending the meeting must wear a face covering over the
nose and mouth at all times while indoors.
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2. ORAL COMMUNICATIONS
2.1 Public Comment At this time, the public is permitted to address the Parks and Community Services Commission on
non-agendized items. Please step to the podium and clearly state your name for the record.
COMMENTS SHOULD NOT EXCEED THREE (3) MINUTES. In accordance with State Law, no action or
discussion may take place on any item not appearing on the posted agenda. The Commission may
respond to statements made or questions asked, or may request Staff to report back at a future
meeting concerning the matter. Any member of the public may contact the Recording Secretary’s
Office related to the proper procedure to place an item on a future Parks and Community Services
Commission agenda. The exceptions under which the Commission MAY discuss and/or take action
on items not appearing on the agenda are contained in Government Code Section
54954.2(b)(1)(2)(3).
3. CONSENT CALENDAR
Consent Calendar items are typically non-controversial in nature and are considered for approval
by the Parks & Community Services Commission with one single action. Members of the audience,
Staff or the Parks & Community Services Commission who would like an item removed from the
Consent Calendar for purposes of public input may request the Chair to remove the item.
3.1 Approval of the September 20, 2021 Parks and Community Services Commission Regular Meeting Minutes
The Commission will consider approval of the minutes of the September 20, 2021 Parks
and Community Services Commission Regular Meeting.
STAFF RECOMMENDATION:
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November 15, 2021 Dublin Parks and Community Services Commission Agenda 2
Approve the minutes of the September 20, 2021 Parks and Community Services
Commission Regular Meeting. Staff Report
Attachment 1 - September 20 2021 Parks and Community Services Commission Regular
Meeting Minutes
4. WRITTEN COMMUNICATION
5. PUBLIC HEARING
6. UNFINISHED BUSINESS
7. NEW BUSINESS
7.1 The Wave 2021 Waterpark Summer Season Wrap-Up
The Commission will receive a report on the summer 2021 season at The Wave waterpark.
STAFF RECOMMENDATION:
Receive the report.
Staff Report Attachment 1 - Wave Waterpark Presentation
7.2 Establishing the Adopt-A-Bench Program The Parks and Community Services Commission will consider recommending the new
Adopt-A-Bench Program to the City Council for approval.
STAFF RECOMMENDATION:
Recommend the Adopt-A-Bench Program to the City Council for approval.
Staff Report
8. OTHER BUSINESS
Brief information only reports from the commission and/or Staff, including committee
reports and reports by the commission related to meetings attended at City expense
(AB1234).
9. ADJOURNMENT
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made available
in appropriate alternative formats to persons with a disability, as required by Section 202 of the
Americans with Disabilities Act of 1990 (42 U.S.C. Section 12132), and the federal rules and
regulations adopted in implementation thereof. To make a request for disability-related
modification or accommodation, please contact the City Clerk’s Office (925) 833-6650 at least
72 hours in advance of the meeting.
Mission
The City of Dublin promotes and supports a high quality of life, ensures a safe and secure
environment, fosters new opportunities, provides equity across all programs, and champions a culture
of diversity and inclusion.
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STAFF REPORT
Parks and Community Services Commission
Page 1 of 2
Agenda Item 3.1
DATE:November 15, 2021
TO:Honorable Chair and Commissioners
FROM:La Shawn Butler, Parks & Community Services Director
SUBJECT:Approval of the September 20, 2021 Parks and Community Services Commission Regular Meeting MinutesPrepared by:Robert Stone, Senior Office Assistant
EXECUTIVE SUMMARY:The Commission will consider approval of the minutes of the September 20, 2021 Parks and Community Services Commission Regular Meeting.
STAFF RECOMMENDATION:Approve the minutes of the September 20, 2021 Parks and Community Services Commission Regular Meeting.
FINANCIAL IMPACT:None.
DESCRIPTION:The Commission will consider approval of the minutes of the September 20, 2021 Parks and Community Services Commission Regular Meeting.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The Commission Agenda was posted.
ATTACHMENTS:
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1) September 20, 2021 Regular Parks and Community Services Commission Regular Meeting Minutes
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MINUTES OF THE PARKS AND
COMMUNITY SERVICES COMMISSION
Regular Meeting: September 20, 2021
PARKS AND COMMUNITY SERVICES COMMISSION MINUTES 1
REGULAR MEETING
SEPTEMBER 20, 2021
Attachment 1
A Regular Meeting of the Dublin Parks and Community Services Commission was held
on Monday, September 20, 2021, remotely via Zoom Video Communications. The
meeting was called to order at 7:00 PM, by Commission Chair Matthew Giller.
1. Call to Order and Pledge of Allegiance
Attendee Name Title Status
Matthew Giller Commission Chair Present
Kristin Speck Vice-Chairperson Present
Joseph Washington Commissioner Present
Sameer Hakim Commissioner Present
Vimal Pannala Commissioner Present
Pratyush Rallapally Student Representative Present
Richard Thornbury Alternate Commissioner Present
Daniel Colley Alternate Commissioner Present
2. Oral Communications
2.1. Public Comment
None.
3. Consent Calendar
3.1.Approval of the July 19, 2021 Regular Parks and Community Services
Commission Meeting Minutes
3.1.Tri-Annual Parks and Community Services Department Report for May – August
2021
3.1.Dublin Library Quarterly Report for April – June 2021
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PARKS AND COMMUNITY SERVICES COMMISSION MINUTES 2
REGULAR MEETING
SEPTEMBER 20, 2021
The Commission voted to approve the Consent Calendar.
RESULT:APPROVED [UNANIMOUS]
MOVED BY:Kristin Speck, Vice Chair
SECOND:Sameer Hakim, Commissioner
AYES:Giller, Washington, Speck, Pannala, Hakim, Rallapally
4. Written Communication – None.
5. Public Hearing – None.
6. Unfinished Business
6.1 Review of Draft Cultural Arts Center Business Plan
La Shawn Butler, Parks and Community Services Director, presented the specifics of
the item as outlined in the Staff Report and then invited Commissioners’ questions.
7. New Business
7.1. Committee Assignment Vacancy
La Shawn Butler, Parks and Community Services Director, presented the specifics of
the item as outlined in the Staff Report and then invited Commissioners’ questions.
The Commission voted on the following appointment:
Committee Appointed Alternate
Senior Center Advisory
Committee Liaison
Joe Washington Daniel Colley
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PARKS AND COMMUNITY SERVICES COMMISSION MINUTES 3
REGULAR MEETING
SEPTEMBER 20, 2021
RESULT:APPROVED [UNANIMOUS]
MOVED BY:Sameer Hakim, Commissioner
SECOND:Vimal Pannala, Commissioner
AYES:Giller, Washington, Hakim, Speck, Pannala, Rallapally
8. Other Business
The Commissioners provided brief informational reports about other events and meetings
attended.
9. Adjournment
The meeting was adjourned at 8:22 p.m.
____________________________________________
Parks & Community Services Commission Chairperson
ATTEST:
______________________________________
La Shawn Butler
Parks and Community Services Director
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STAFF REPORT
PARKS AND COMMUNITY SERVICES COMMISSION
Page 1 of 5
Agenda Item 7.1
DATE:November 15, 2021
TO:Honorable Chair and Commissioners
FROM:La Shawn Butler, Director of Parks and Community Services
SUBJECT:The Wave 2021 Waterpark Summer Season Wrap-Up
Prepared by: Daniel Weber, Recreation Supervisor
EXECUTIVE SUMMARY:
The Commission will receive a report on the summer 2021 season at The Wave waterpark.
STAFF RECOMMENDATION:
Receive the report.
FINANCIAL IMPACT:
There is no financial impact associated with the report.
DESCRIPTION:
Waterpark
Due to the COVID-19 pandemic, the Waterpark at The Wave was closed for the 2020 summer
season.
In accordance with both the State of California and the Alameda County Department of Public
Health guidelines, Staff began preparing to open the waterpark in March 2021. In a typical year,
preparation including marketing, recruiting, facility preparation, and training begins in December
of the preceding year. With a short lead time, Staff quickly began advertising available positions
and conducted several hiring fairs in March and April 2021. Following the fairs, Staff conducted
daily interviews via Zoom to hire over 90 employees for the positions of Lifeguard, Head
Lifeguard, Slide Attendant, and Recreation Aide.
Due to COVID-19 concerns and a nationwide lifeguard shortage, finding qualified Staff proved to
be a challenge; however, the waterpark successfully opened on June 15 with a modified schedule
of 11:00 a.m. to 4:00 p.m., operating the Splash Zone and Natatorium all day, and splitting the
hours for the Slide Tower from 11:00 a.m. to 1:30 p.m. and the Sports Pool from 1:30 p.m. to 4:00
p.m. On July 17 as staffing levels improved, all features were opened to the public from 11:00 a.m.
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to 4:00 p.m. Daily operations ended on August 15 and opened for weekends only through
September 6.
Traditional summer hours for the waterpark are 11:00 a.m. to 6:00 p.m. This summer, hours of
operation were reduced to 11:00 a.m. to 4:00 p.m. There were also 18 fewer operating days this
summer versus 2019. As a result of the modified hours, daily fees were reduced as follows:
TABLE 1: MODIFIED WATERPARK RATES
2019 Daily Fees 2021 Daily Fees
Under 2 years old Ticket $5 $3
Under 40” Ticket $13 $8
Over 40” Ticket $15 $10
To illustrate the impact of the COVID-19 pandemic, below is a chart comparing 2019 revenues to
2021. Swim lessons were adjusted from two-week to one-week sessions. While participant
numbers appear close to 2019 totals, fee reductions caused significantly less revenue.
TABLE 2: WAVE REVENUE COMPARISON
2019 Summer Statistics 2021 Summer Statistics
Waterpark Attendance 50,299 36,529
Waterpark Ticket Revenue $716,856 $370,605
Highest Attendance Day 1,505 (June 23, 2019)1,428 (July 10, 2021)
Cabana/Lounger Revenue $31,480 $43,515
Birthday Party Revenue $39,284 $29,362
Waterpark Rentals 10 4
Concessions Gross Revenue $203,191 $183,928
Swim Lesson Participants 1,673 1,406
Swim Lesson Revenue $238,313 $103,746
Swim Team Participants $45,806 (143 Gators)$50,913 (123 Gators)
Cabanas and Loungers
The reservable cabanas and loungers at The Wave grew in popularity, as having private seating
became a priority for families visiting the waterpark. Three cabanas were available for
reservation at a rate of $90 per day and were completely booked every weekend. Thirteen
loungers were available at a daily rate of $45, bringing in total revenue of $43,515. This generated
$12,000 more than 2019 with 18 fewer days of operation.
Birthday Parties
The Wave Birthday Party Package offered at $30 per person includes a reserved outdoor party
area, admission to the waterpark, plates, napkins, a commemorative novelty item, and a lunch
meal consisting of either a burger, cheeseburger, or vegetarian-style beyond burgers, a fountain
drink, and chips for each guest.
Birthday parties at The Wave grew in popularity as the season went on. However, there were
cancelations in August 2021 due to Delta Variant concerns. In total The Wave saw 869 attendees
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for hosted birthday parties, for a total revenue of $28,495.
Concessions
A Request for Proposals for concession operations was released in 2019 receiving four responses.
In early 2020, the City Council awarded a two-year agreement to the selected vendor, Rebel
Kitchen and Libations. Due to the pandemic, the concession stand did not open until March 29,
2021. Rebel Kitchen brought proficiency to The Wave’s concession stand, resulting in better
quality food and expanded menu items including French fries, an impossible burger, polish
sausage, and hummus with vegetables. The most popular item on the menu was French fries, as
one out of every five patrons ordered this item. As per the agreement, The Wave received 5% of
the gross revenue and netted $9,158 with this partnership after running a break-even operation in
2019. Through contracting the concession stand to a private vendor The Wave also realized
savings in part-time payroll and supply costs versus 2019. In addition, supervisors were able to
focus more time and energy on programs and waterpark operations.
Due to the current configuration and space for cooking, service to park visitors was slow at times.
Staff is looking to expand or modify the concession building to install bigger fryers and grills to
meet future demands and improve service next season. The contractor has expressed a
willingness to work in conjunction with the City to purchase new equipment at the concession
building.
Swim Lessons
The Wave year-round swim school takes place in the Natatorium, which was specifically designed
as a teaching pool. The facility features three teaching bays, a zero-depth sloped ramp, and lap
swim lane space. Instruction is offered for beginner-to-advanced swim levels for people as young
as six months.
During the summer session, 1,406 students participated in swim lesson programs, which
generated $113,157 in revenue. As many children were not able to participate in swimming
activitires during the last year due to the pandemic, one third of all participants were registered in
beginning Jellyfish levels.
Green Gator and Junior Green Gator Swim Teams
Green Gators returned May17,2021 and participated in two dual meets against Pleasanton Valley
Club Dolphins and the Briarhill Barracudas. The program also featured two practice meets for
time-trials. The Green Gators program welcomes the chance to go for its sixth straight league title
in 2022.
Junior Green Gators ran four sessions this summer, all reaching maximum capacity. These
swimmers worked on stroke development and endurance to become the next generation of Green
Gators. They participated in two practice meets over the course of the season, where they were
introduced to swim team terminology.
Private Waterpark and Facility Rentals
During the summer season, the waterpark is available for customers to rent during non-public use
hours. Rentable spaces include: Community Room, Natatorium, Slide Tower
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Splash Zone, Sports Pool, a complete park buyout, or a partial park buyout. The Wave secured a
total of four waterpark rentals.
Fitness Swimming
The Wave offers a variety of year-round fitness programs including Lap Swimming, Water
Walking, and Water Aerobics for adults. During the summer season, Lap Swimming for adults was
offered Monday through Saturday mornings and Sunday through Thursday evenings. Fitness
Swimming remained a popular program during the summer.
TABLE 2: FITNESS SWIM PARTICIPATION NUMBERS
2021 (Monthly)
May June July August
1007 1013 910 1057
In the summer of 2019, Fitness Swimming averaged 321 swimmers a month over the same period.
Wave Staff Recognition
During a Lifeguard training audit conducted on July 30, 2021, performed by the National Aquatic
Safety Company (NASCO), The Wave Lifeguards received a rating score of 77. This equates to
being an excellent rated facility for safety.
Summer Marketing
The Wave conducted a summer marketing campaign focused through social media. The social
media campaign proved to be very successful as The Wave’s Facebook page and Instagram
account both saw an increase of followers of nearly 200%. People all throughout northern
California were reached as evidenced by the fact that 73% of all waterpark patrons were non-
residents.
2022 Preparations
Preparations have already begun for the 2022 season, in anticipation of a traditional year. Staff are
in contact with local community colleges (Las Positas, Chabot, and Diablo Valley College) to attend
job fairs. The Wave will also hold its own job fair on February 5, 2022. In addition, Staff plan to
have more aggressive marketing strategies in 2022 and will bring back promotional and themed
discount events such as Dad’s Go Free Day for Father’s Day.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The Commission Agenda was posted.
ATTACHMENTS:
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None.
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The Wave WaterparkSummer 2021 PresentationParks & Community Services CommissionRegular MeetingSeptember 20, 2021Attachment 113
Wave Waterpark General HighlightsJune 15 ‐September 6 2021 StatisticsAttendance36,529Admission Revenue$370,605Highest Attended Day1,428 (July 10)Birthday Party Revenue$29,362Waterpark Feature Rentals4Cabana/Lounger Rental Revenue$43,515Concession Revenue (Contractor Gross Revenue)$183,928 14
Wave Waterpark General HighlightsHeight/Age RangeResident Daily Admission PriceResident Tickets PurchasedNon‐Resident Daily Admission PriceNon‐Resident Tickets PurchasedOver 40” Tall$10 7,954 $12 23,311Under 40” Tall$8 820 $10 2,246Under 2 Years Old$3 519 $5 1,679The Wave Waterpark opened daily from 11 a.m. to 4 p.m., June 15 to August 15 weekends only August 21 to September 6 Over 74% of admissions were regional visitors15
Cabanas and Loungers•2021 was the biggest year forrentals of Cabanas andloungers in Wave History•Cabanas were rented at a 98%rate with a total of 195 rentals•Loungers were rented at a 75%rate with a total of 598 rentals•Revenue was $12,000 higherthan 2019, though 2021 had18 less days of operation
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Birthday Parties•Party cost was $30 per person forresidents and $36 per person fornon‐residents.•Parties include Waterparkadmission tickets, table covers,plates, napkins, utensils, cake‐cuttingkit,apartyfavorforeachguest, and a meal•60 parties were hosted thissummer with a total of 869guests.17
Concessions•Rebel Kitchen and Libations, LLCwas awarded the concessionscontract in 2020•The Wave Concession stand brokeeven in 2019, but generated$9,185.44 in revenue for thisseason•French fries were the most popularitem as 1 out of 5 peoplepurchased this item•Staff and vendor are looking intothe purchase of larger gas fryers tomeet concession demands
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Swim Programs HighlightsProgram 2021 StatisticsSwim Lesson Participation1,406Swim Lesson Revenue$113,157Green Gator Swim Team Members123Junior Green Gator Swim Team Members92Total Swim Team Revenue$50,913Fitness Swim Participation4,009Fitness Swimming Revenue$24,05419
Swim Teams•Green Gators participated in four swim meets, a time trial, and two dual meets•Junior Green Gators participated in two time trial meets•Swim Team revenue was $5,000 more than 2019 as parents were excited to get their children in the water.20
Fitness Swimming•Lap swimming and water walking•In 2019, averaged 320 fitnessswimmers a month, compared toover 1,000 a month in 2021May June July August1,007 1,013 910 1,079Participation by Month21
Questions?22
STAFF REPORT
Parks and Community Services Commission
Page 1 of 3
Agenda Item 7.2
DATE:November 15, 2021
TO:Honorable Chair and Commissioners
FROM:La Shawn Butler, Parks & Community Services Director
SUBJECT:Establishing the Adopt-A-BenchProgram
Prepared by: Bridget Amaya, Assistant Parks and Community Services Director
EXECUTIVE SUMMARY:
The Parks and Community Services Commission will consider recommending the new Adopt-A-
Bench Program to the City Council for approval.
STAFF RECOMMENDATION:
Recommend the Adopt-A-Bench Program to the City Council for approval.
FINANCIAL IMPACT:
Should the Adopt-A-Bench Program be approved by the City Council, fees would be included in the
next Master Fee Schedule update and the budget would be amended to reflect estimated costs and
fee revenue.
DESCRIPTION:
The Adopt-A-Bench program is designed to allow the public to honor special people or events in
their lives and provide long-lasting beautification to Dublin parks. Through the program, any
individual, family, business or community group can adopt a park bench with a personal message
on an engraved plaque. Available locations will be determined by the City and presented to the
donor for consideration. A donor would choose from one of two options, with City-specified bench
designs, as follows:
o Adopt an Existing Bench – Donation Level: $1,500 – Includes a customized plaque to be
installed on an existing park bench within a City of Dublin park.
o Donate a New Bench – Donation Level: $2,500 – Includes a brand-new park bench to be
installed, along with a customized plaque, in a City of Dublin park. Cost includes
procurement and installation of the bench and plaque and if possible, consideration would
be given to replacing an existing, aging bench.
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Bench Details
While there are a variety of park benches installed throughout Dublin parks, the donor would
choose from one of the two park benches shown below depending on availability.
Plaque Details
A bronze dedication plaque with a personalized inscription will be mounted to each adopted park
bench. The standard dedication plaque measures 2 inches by 10 inches and will include both the
desired inscription in the City-approved Gil Sans font, and the shamrock logo as depicted below.
All commemorative plaques installed on benches must be for individuals or purposes that are
non-controversial with text that is appropriate for display in a public place and approved by the
Parks and Community Services Department. Text that in any way markets a product or service
shall not be permitted.
Donors would pay the flat fee specified above, which covers the cost of the purchase and
installation of the bench/plaque in designated spaces approved by the Parks and Community
Services and Public Works Departments. Upon installation, all park benches and plaques would
become property of the City of Dublin and maintained by the Public Works Department. The
donor does not have any claim to ownership of either the bench or the plaque.
Upon recommendation by the Parks and Community Services Commission and approval by the
City Council, Staff will design an application for the Adopt-A-Bench Program and begin publicizing
it via the typical City media.
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STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The Commission Agenda was posted.
ATTACHMENTS:
None.
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