HomeMy WebLinkAbout4.2 Two-Year Strategic Plan Quarterly UpdateSTAFF REPORT
CITY COUNCIL
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Agenda Item 4.2
DATE:May 3, 2022
TO:Honorable Mayor and City Councilmembers
FROM:Linda Smith, City Manager
SUBJECT:Two-Year Strategic Plan Quarterly UpdatePreparedby:John Stefanski,Assistant to the City Manager
EXECUTIVE SUMMARY:The City Council will receive a status update on the City’s Two-Year Strategic Plan.
STAFF RECOMMENDATION:Receive the report.
FINANCIAL IMPACT:None.
DESCRIPTION:The City Council adopted the City’s Two-Year Strategic Plan on May 5, 2020. This Plan sets the overall direction for the City, guiding resources and setting specific objectives to drive City action. The Plan coincides with Fiscal Years 2020-21 and 2021-22.This report represents the seventh of eight quarterly Strategic Plan updates, covering the period of January 1, 2022, through March 31, 2022. Updates for the strategies and objectives are provided below:Strategy 1: Implement the City’s Adopted Preferred Vision for Downtown Dublin.Objective UpdateAMake necessary land use changes.Complete.On July 21, 2020,the City Council adopted amendments to the Downtown Dublin Specific Plan land uses and maximum floor area ratio based on the Preferred Vision.
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B Work with private property owners on acquisitions that result in the creation of a future town square. In Progress.City Council adopted a Memorandum of Understanding (MOU)with American Realty Advisors (ARA) in 2019 for the Dublin Place shopping center. Per the MOU, the ARA intends to acquire additional parcels of the shopping center in order to work with the City on the siting of the town square.During this time, ARA hired HINES to help them plan for future development, and they have selected Gensler as their design professional. ARA has submitted a purchase offer to acquire the two parcels and has developed preliminary concepts to align with the Downtown Preferred Vision.C Establish the proposed street grid network, including study of right-of-way acquisition and the appropriate funding mechanism for construction and maintenance.
In Progress. No change from last update.
D Conduct a parking analysis of the Transit Oriented District and the Retail District and proposed changes. In Progress. CHS Consulting Group,through the City’s primary consultant Urban Field Studio, has started work on the parking analysis of the Retail and Transit Oriented Districts of the Downtown Dublin Specific Plan.E Create certainty and provide development rights that result in achieving the City Council’s Preferred Vision. Not Started.
F Develop implementation measures for the adopted Downtown Streetscape Master Plan and updated Bike and Pedestrian Master Plan for the next Capital Improvement Program.
In Progress.No change from last update.
G Market, in conjunction with property owners, the opportunity sites. In Progress. No change from last update.H Work with Downtown property owners on updating the CC&Rs to facilitate retail transition.In Progress. No change from last update.
I Work with Downtown property owners on building/site improvements.In Progress. Currently working with Kimco Realty on the re-tenanting of the OSH site with H-Mart.J Refine and provide specificity on City development goals in the Downtown Plan and East Transit Center Area Plan. Complete.A memorandum was delivered to the City Manager.
Strategy 2: Explore New City Revenue Streams for Long Term Financial StabilityObjectiveUpdateAExplore the feasibility of increasing the City’s current Transient Occupancy Tax. Not Started.Currently infeasible with COVID-19 impacts.
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B Evaluate the establishment of other fees and/or taxes that could offset City costs in providing services to the community.In Progress. Established fees for the new Adopt-A-Bench program, where a bench can be adopted in honor of a family member, friend,or organization. C Explore operational efficiencies in delivering services with other public agencies. In Progress. Staff is coordinating with neighboring cities to launch a regional,temporary public art project that will span the Tri-Valley. D Continue to maintain strong fiscal policies.In Progress.The preliminary General Fund budget was presented to the City Council in February 2022 and is projected to be in a surplus position.Strategy 3: Create More Affordable Housing OpportunitiesObjectiveUpdateAFacilitate production of affordable housing for lower income seniors,workforce,and special needs households by leveraging the Alameda County Measure A-1 Bond funds and the City’s Affordable Housing Fund.
In Progress.On January 25, 2022, the Alameda County Board of Supervisors approved the City’s request and adopted a resolution committing $2.9M to the Amador Station/BRIDGE Housing project and $5M to the Eden Housing Regional Street Senior Affordable Housing project, from Dublin’s Base City Allocation of Measure A-1 Bond Funds.B Look for additional opportunities to facilitate the acquisition of sites, at low or no cost, to build housing that is affordable to lower income households.
In Progress.Staff is working with the County on the purchase and sale of the remainder D-1 site at the Dublin Transit Center for an affordable project. C Facilitate the production of accessory dwelling units throughout the community.In Progress.The City launched an ADU webpage as a one-stop shop to facilitate the production of ADUs. The webpage includes the prototype plans, ADU how-to manual, and fee waiver information.https://dublin.ca.gov/2428/Accessory-Dwelling-UnitsDSeek opportunities to preserve the stock of housing that is affordable to moderate-and middle-income households. In Progress. No change from last update.
E Update the City’s General Plan Housing Element in accordance with state law and to ensure an adequate supply of sites to accommodate the City’s Regional Housing Needs Allocation for the period 2023-31.
In Progress.Staff held two community meetings, an online survey, and another check-in with the City Council on March 15, 2022. Staff is currently preparing the draft Housing Element policies or public review.
Strategy 4: Become a 24/7 City Hall to Enhance Resident and Business EngagementObjectiveUpdateAReduce/eliminate the need for paper transactions where feasible. In Progress. The Parks and Community Services Department introduced ePACT to afterschool recreation and preschool programs in January 2022. ePACT allows staff to collect data electronically and check participants in and out of programs using contactless methods.
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B Provide more opportunities for residents to complete transactions with the City online, with appropriate security measures. In Progress. Staff have transitioned the Fireworks application process online. Organizations no longer need to visit Civic Center to complete their applications. C Enhance citizen online interaction via reporting of issues and transparent data.In Progress.No change from last update.D Continue to utilize all appropriate methods to share and exchange information with the public, including social media, at events and at the City’s website.
In Progress.The Wave utilized paid marketing to promote the Job Fair through Snapchat and Facebook. The advertisement included an apply-now button which takes them directly to the City of Dublin website to apply. Total reach was 225,000 individuals with 1,900 swipes.E Explore additional social media platforms and expanding use of Facebook to other departments.Complete. Staff has merged all the previous City Facebook accounts (other than The Wave) into one City of Dublin government account. Additionally, Staff transformed the former Parks and Community Services Instagram account into a City of Dublin account.F Explore more exciting and user-friendly presentation of information, and a periodic report from the City Manager’s Office. Complete. The City launched the Backyard Brief, the City Manager’s new monthly email newsletter.
Strategy 5: Large Land Tract Development and Open SpaceObjectiveUpdateALook to establish an Economic Development Zone to prioritize commercial and industrial development east of Fallon Road. Complete.Established the Economic Development Zone in 2021. B Work with the area property owners in conjunction with the Dublin Boulevard extension project on issues such as road and project mitigation, entitlements, as well as supporting infrastructure.
In Progress.No change from last update.
C Begin discussions regarding required reporting under the Open Space Initiative of 2014 for the provisions of commercial and industrial development in the unincorporated area.
Complete. City Council authorized the initiation of various studies necessary to meet the obligations under Dublin Open Space Initiative of 2014.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The City Council Agenda was posted.
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ATTACHMENTS:None
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