HomeMy WebLinkAbout8.3 Future Events at Don Biddle Community Parkr
DUBLIN
CALIFORNIA
STAFF REPORT
CITY COUNCIL
Agenda Item 8.3
DATE: February 7, 2023
TO: Honorable Mayor and City Councilmembers
FROM: Linda Smith, City Manager
SU B.ECT: Future Events at Don Biddle Community Park
Prepared by: Shaun Chilkotowsky, Heritage & Cultural Arts Manager
EXECUTIVE SUMMARY:
The City Council will receive a report on the possible relocation and addition of City events and
festivals, including Splatter, to Don Biddle Community Park.
STAFF RECOMMENDATION:
Receive the report and provide feedback.
FINANCIAL IMPACT:
Fiscal impacts will vary based on the specific event location change and subsequent format
changes. The fiscal impact could range from negligible to $20,000 for larger events such as
Splatter.
DESCRIPTION:
Background
Don Biddle Community Park (DBCP), a 30+ acre park located just east of Dougherty Road and
immediately north of Dublin Boulevard, opened to the public on September 24, 2022. Located
centrally within the City, the park features a great lawn, public art, multiple play areas, sports
courts, and other amenities. DBCP was designed as a future civic gathering space while providing
active and passive community opportunities.
Currently, the City's Parks and Community Services Department coordinates special events and
festivals at various parks and facilities throughout town. These events include the City's signature
St. Patrick's Day Festival at Civic Center, Farmers' Markets and Summer Concerts at Emerald Glen
Park (EGP), holiday events, the Splatter festival, and others. With the completion of DBCP, Staff is
exploring the feasibility of and interest in utilizing the site as an event location, in particular for
the Splatter event.
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Splatter Background
Splatter, the end of summer festival, began in 2012 at EGP and was branded as "Not your ordinary
food, art and wine festival." Over the years, the event has evolved to meet the community's
interest, meet best practices related to alcohol sales, and ensure a sustainable fiscal impact on the
City's general fund. In recent years, the festival footprint has been scaled back, and tasting
pavilions have been transformed to open air dining tents with food and beverage provided in a
format like the St. Patrick's Day Festival. There are three stages of entertainment, a carnival, art
activities, shopping, and the 2021 and 2022 festivals featured an art gallery held inside The Wave
as well as a drone light show.
While feedback on the event has been positive in recent years, the festival has outgrown its
current footprint, and adjustments such as moving the carnival off the grass and into a parking lot
have been considered. Alternately, the City Council may consider moving the entire event to DBCP
and incorporating format changes which are outlined below.
Splatter at Don Biddle Community Park
Staff has explored the feasibility of moving Splatter to DBCP and has identified factors that could
influence the decision to move the event. The bullet points below highlight major logistic and
programmatic elements to be considered.
• Footprint and Festival Layout
o The festival would focus on the use of the Great Lawn. This will provide a more
cohesive event and allow all other amenities of the park to remain open, with the
exception of the sports courts.
o The Great Lawn provides a larger event space. The usable area of the Great Lawn
provides approximately 40% more space than is currently used at Emerald Glen
(220,000 square feet vs. 150,000 square feet). The additional space allows the
carnival to remain close to the entertainment stages.
o Larger pavilion tents would be utilized to create shaded seating areas. The 40'x40'
tents used at EGP would be increased to 40'x80' at DBCP.
o The marketplace and art activities would be set along the promenade loop,
integrating them into the event space. This will naturally drive foot traffic, sales, and
participation.
o Increased costs would come with the larger tenting and subsequent use of water
barrels to anchor the tents as opposed to stakes. This is estimated at $12,000.
• Stages/Entertainment
o Splatter has historically featured three stages of entertainment: the Main Stage,
Amphitheatre Stage, and the Culinary or Side Yard Stage. With the move to DBCP,
the number of stages would be reduced to two. The Main Stage would feature
headlining bands, while the Second Stage would feature community -group -type
performances typically held on the Amphitheatre and Side Yard stages at EGP.
o The two stages would be set on either side of the Great Lawn facing each other.
During the daytime, performances could be rotated on both stages as the afternoon
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121
moved along, with only the Main Stage running into the evening. An alternative
would be to have stages back-to-back in the middle of the Great Lawn. This creates a
unique feel but logistically splits the Great Lawn in half, creating underutilized space
when both stages are not in use.
o An increased expense of approximately $4,000 would be necessary for the second
stage on the Great Lawn. Rental of additional electrical equipment would also be
required, as DBCP is not equipped with electrical infrastructure to meet the needs of
a performance stage.
• Parking
o Parking is always a challenge with events this size. EGP has approximately 304
onsite parking spaces dedicated to the general public and accessible. At DBCP, there
would be approximately 136 onsite parking spaces dedicated to the general public
and accessible. Accessible parking is similar at each location, with general public
parking being the significant difference between EGP and DBCP.
o Staff anticipates the Iron Horse Trail Bridge being complete and intends to work
with Bart to make this a "BARTable' event. This would include utilizing public
transportation and the BART parking structure.
o As with past years, festival shuttles would run from locations such as Zeiss, Civic
Center, and others located close to Dublin Blvd, allowing convenient access for the
general public.
o At EGP, there is street parking along Central Parkway and Gleason Drive, and
patrons overflow into residential areas for the one -day festival. Street parking along
Horizon and Columbus could accommodate another 110 cars, plus use of the future
school site can accommodate several hundred vehicles.
o EGP does allow for dedicated, onsite Staff and Vendor parking. At DBCP, this would
transition to offsite parking only, and Staff would coordinate equipment drop-off
and shuttles.
• Tasting Pavilion
o Staff is researching the possibility of reintroducing the Tasting Pavilion, which was
last held in 2015. This "event within an event" would take place for 3-4 hours in the
late afternoon/evening and require the purchase of tickets.
o To implement this, Staff has identified three options:
■ Work with a private event company to source local restaurants, breweries,
and wineries, allowing an elevated tasting experience.
■ Partner with an organization such as the Livermore Wine Growers
Association or Visit Tri-Valley and focus on the participation of prominent
local restaurants, breweries, and wineries.
■ Hold a pairing event with one chef/restaurant where a menu of food, wine,
and beer pairings are curated for guests to enjoy.
o The Tasting Pavilion would be in the enclosed tennis court area at DBCP. Staff would
utilize equipment such as market umbrellas and cocktail tables to create an outdoor
patio lounge experience. This could also be enclosed with a large tent should there
be interest.
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o Staff anticipates the Tasting Pavilion would cost between $10,000-$20,000, with the
option of utilizing an event company on the higher end and a pairing event on the
lower end. Approximately $5,000-$10,000 in revenue might be generated in ticket
sales (100-200 tickets at $50 each).
• Art Gallery
o In 2021 and 2022, an art gallery and existing arts activities were incorporated into
the event. This was located inside The Wave. In 2022, the art gallery was
coordinated by the Dublin Arts Collective. Because DBCP does not have an indoor
space to host a gallery, the Dublin Arts Collective is not interested in continuing this
component. The art gallery could either be omitted from the event, or Staff could
look to coordinate a community gallery, like what was done in 2021, although it
would be outdoors.
• Drone Show
o Staff is planning on the return of the drone show at either location. While
implementation details would need to be further refined at DBCP, Staff is confident
that this new location is suitable.
Other Events at Don Biddle Community Park
While the main focus of Staff research has been on a change of location for Splatter, Staff has also
adjusted the locations for Picnic Flix movie nights which were historically all held at EGP. For
Summer 2023, the Picnic Flix movie night events will now be held at Heritage Park, DBCP, and
EGP. Additional events for consideration could include Dublin Pride Week Volunteer Day, Holiday
Tree Lighting, Farmers' Market, and others. While the move of these events would require Staff to
revisit program, logistic, and operational elements, none of these are of the same magnitude as
Splatter.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The City Council Agenda was posted.
ATTACHMENTS:
1) Draft Splatter Footprint for Don Biddle Community Park
2) 2022 Splatter Footprint at Emerald Glen Park
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I/
DUBLIN
CAI FO R\ IA
Future Events at
Don Biddle Community Park
February 7, 2023
City Council Meeting —Item 8.3
126
Background
• Splatter Launch — 2012
— `Notyour Ordinary Food, Wine and Art Festival"
• Evolved Over the Years
— Fireworks, Lasers, Drones!
— Programmatic and Layout Changes
• Don Biddle Community Park
— Opened September 2022
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Logistics for Discussion
• Festival Footprint & Layout
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— Two Stages and Open -Air Dining/Viewing Tents
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• Tasting Pavilion
• Art Gallery
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Other Events?
• Planned:
— Picnic Flix Movie Nights — Three in 2023
— Family Campout — One in 2024
• Future:
— Farmers Markets
— Tree Lighting
— Dublin Pride Week
— New/Others?
I/
DUBLIN
CAI FO R\ IA
ThankYou
134