HomeMy WebLinkAbout11-10-2022 HCAC Agenda PacketNovember 10, 2022 Dublin Heritage and Cultural Arts Commission Agenda 1
Council Chamber Civic Center
100 Civic Plaza
Dublin, CA 94568
www.dublin.ca.gov DUBLIN HERITAGE AND CULTURAL ARTS
COMMISSION
Thursday, November 10, 2022 Location: Council Chambers Civic Center 100 Civic Plaza Dublin, CA 94568
Regular Meeting 7:00 PM
1. CALL TO ORDER AND PLEDGE OF ALLEGIANCE
2. ORAL COMMUNICATIONS
2.1 Public Comment At this time, the public is permitted to address the Heritage & Cultural Arts Commission
on non-agendized items. Please step to the podium and clearly state your name for the
record. COMMENTS SHOULD NOT EXCEED THREE (3) MINUTES. In accordance with
State Law, no action or discussion may take place on any item not appearing on the
posted agenda. The Commission may respond to statements made or questions asked,
or may request Staff to report back at a future meeting concerning the matter. Any
member of the public may contact the Recording Secretary’s Office related to the proper
procedure to place an item on a future Heritage & Cultural Arts Commission agenda.
The exceptions under which the Commission MAY discuss and/or take action on items
not appearing on the agenda are contained in Government Code Section
54954.2(b)(1)(2)(3).
3. CONSENT CALENDAR
Consent Calendar items are typically non-controversial in nature and are considered
for approval by the Heritage & Cultural Arts Commission with one single action.
Members of the audience, Staff or the Heritage & Cultural Arts Commission who would
like an item removed from the Consent Calendar for purposes of public input may
request the Chair to remove the item.
4. UNFINISHED BUSINESS
4.1 Review of Draft Cultural Arts Center Business Plan The Heritage and Cultural Arts Commission will receive a report on the Draft Cultural Arts
Center Business Plan.
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November 10, 2022 Dublin Heritage and Cultural Arts Commission Agenda 2
STAFF RECOMMENDATION:
Recommend the Cultural Arts Center Business Plan for City Council approval.
Staff Report
Attachment 1 - Draft Cultural Arts Center Business Plan
5. NEW BUSINESS
5.1 Avalon West/St. Patrick’s Way – Public Art
The Heritage and Cultural Arts Commission will consider the Public Art proposal for the
Avalon West/St. Patrick’s Way Development Project that is now under construction. The
proposed artwork, adjacent to a new residential building, would parallel the north side
of St. Patrick’s Way, between Golden Gate Drive and Regional Street, which the
developer is constructing as part of the development project.
STAFF RECOMMENDATION:
Recommend to the City Council to approve the Public Art proposal by Avalon Bay
Communities for the artwork adjacent to a new residential building along St. Patrick’s
Way between Golden Gate Drive and Regional Street.
Staff Report Attachment 1 - Artwork Design Proposal by Artist Norie Sato
Attachment 2 - Artwork Comment Cards from 8.25.2022
5.2 “Go, Park, Read!” Little Library Temporary Public Art Project Selection
The Heritage and Cultural Arts Commission will consider design proposals for the “Go,
Park, Read!” Little Library Temporary Public Art Project and make a recommendation to
the City Council for ten Little Library boxes to be painted and installed in 2023.
STAFF RECOMMENDATION:
Consider the “Go, Park, Read!” Little Library Temporary Public Art Project design
proposals and recommend ten design proposals to the City Council for approval.
Staff Report
Attachment 1 - Go, Park, Read! Little Library Temporary Public Art Design
Proposals
6. OTHER BUSINESS
Brief information only reports from Commissioners and/or Staff, including committee
reports and reports by Commissioners related to meetings attended at City expense
(AB1234).
7. ADJOURNMENT
This AGENDA is posted in accordance with Government Code Section 54954.2(a)
If requested, pursuant to Government Code Section 54953.2, this agenda shall be made available
in appropriate alternative formats to persons with a disability, as required by Section 202 of the
Americans with Disabilities Act of 1990 (42 U.S.C. Section 12132), and the federal rules and
regulations adopted in implementation thereof. To make a request for disability-related
modification or accommodation, please contact the City Clerk’s Office (925) 833-6650 at least
72 hours in advance of the meeting.
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November 10, 2022 Dublin Heritage and Cultural Arts Commission Agenda 3
Mission
The City of Dublin promotes and supports a high quality of life, ensures a safe and secure
environment, fosters new opportunities, provides equity across all programs, and champions a
culture of diversity and inclusion.
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STAFF REPORT
Heritage and Cultural Arts Commission
Page 1 of 2
Agenda Item 4.1
DATE:November 10, 2022
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer, Parks & Community Services Director
SUBJECT:Review of Draft Cultural Arts Center Business PlanPreparedby:Bridget Amaya,Assistant Parks &Community Services Director
EXECUTIVE SUMMARY:The Heritage and Cultural Arts Commission will receive a report on the Draft Cultural Arts Center Business Plan.
STAFF RECOMMENDATION:Recommend the Cultural Arts Center Business Plan for City Council approval.
FINANCIAL IMPACT:There is no financial impact associated with this report.Policies and procedures regarding user fees for facility rentals and program participation will be established per the City’s practice of recovering the direct and indirect costs of operations.Fees, expenses, and revenues depicted in the draft report are estimates. All fees and budget projections will be approved per the City’s budget and fee schedule process.
DESCRIPTION:BackgroundIn October 2019, the City Council approved an agreement with Group 4 Architecture Research and Planning, Inc. to develop the old Police Services wing of the Civic Center Complex,encompassingroughly 13,500 square feet of the Civic Center,into a Cultural Arts Center. The new Cultural Arts Center will include a black box theater and several program spaces,including a dance and fitness studio, arts and crafts room, a music studio, an art yard,and various others.On May 19, 2020, the City Council approved the schematic design of the proposed Cultural Arts Center. Since then, Staff and Group 4 have been working through the design development process.
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Page 2 of 2
On February 10, 2022, the Heritage and Cultural Arts Commission (HCAC) reviewed the draftbusiness plan and requested the creation of an ad hoc committee to review the plan further. The ad hoc committee members were selected from the Senior Center Advisory Committee, the Youth Advisory Committee, the Parks and Community Services Commission, and the HCAC. On June 6, 2022, the ad hoc committee reviewed the Draft Cultural Arts Business Plan and provided comments and feedback that assisted Staff in further refining the plan. The revised plan was presented to the HCAC on August 11, 2022, and commissioners requested further updates. The updated Draft Cultural Arts Center Business Plan (Attachment 1) incorporates the following:
Inclusion of a Goals section highlighting intentions to focus on access, collaboration, and trust
Updated expenditure projection with additional funds for facility marketing, including a Cultural Arts Center focused insert to coincide with the Fall/Winter 2023 Recreation Activity Guide. While changes were not made to the Staffing and Volunteers section of the plan, Staff is currently exploring options and drafting a recommendation to include one or two full-time Staff whose primary focus will be on the Cultural Arts Center and managing exhibition related work, black box theater operations, and cultural programming. Upon recommendation from the HCAC, the Cultural Arts Center Business Plan will be presented to the City Council for final approval.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The Commission Agenda was posted.
ATTACHMENTS:1) Draft Cultural Arts Center Business Plan
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CITY OF DUBLIN
PARKS AND COMMUNITY SERVICES DEPARTMENTCULTURAL ARTS CENTER BUSINESS PLAN
Attachment 1
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CITY OF DUBLIN
PARKS AND COMMUNITY SERVICES DEPARTMENT
CULTURAL ARTS CENTER BUSINESS PLAN
— NOVEMBER 2022 —
10/28/2022
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3Table of Contents Cultural Arts Center Business Plan
TABLE OF CONTENTS
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
City Mission and Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Planning Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Operations and Management Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Financial Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
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5Executive Summary Cultural Arts Center Business Plan
EXECUTIVE SUMMARY
This document aims to outline guiding principles, strategies, and programming for the Cultural
Arts Center (CAC), assist staff in maximizing utilization of spaces and guide the operations of an
efficient facility that minimizes general fund subsidies . The Dublin Cultural Arts Center will be
operated by the City of Dublin’s Parks and Community Services Department and will serve as the
hub of Cultural Arts programming .
The CAC will focus attention on the arts and become a true cultural asset in Dublin . Ideally, it
will be a place where children, young people, adults, and seniors can meet to engage with people
of similar interests . In addition to exhibitions in the art gallery and small-scale performances in
the Black Box Theatre, the Center will offer programming for all ages, including photography,
painting, ceramics, creative writing, filmmaking, drama, music, sculpture/3D art, and crafts .
GOALS
Access – Everyone should be able to create, exhibit, perform, and experience art . We are dedicated
to those who live, work, study, and play in Dublin and surrounding communities . The CAC will
strive to provide artistic opportunities for all regardless of race, sexuality, gender, and socioeconomic
demographic . We will provide accessible, affordable performance, rehearsal, and education spaces
to support community and youth development . We will proactively recruit instructors and class
offerings representing Dublin’s diverse culture and ethnicities .
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6 Cultural Arts Center Business Plan Executive Summary
Collaboration – We believe our success is tied to our instructors, artists, and community members .
Our primary commitment is to support, elevate and engage organizations and individuals in,
from, and serving Dublin neighborhoods . We will collaborate and coordinate with local, regional,
and national partners to serve our community . We will accommodate a broad array of high-quality
arts programming that responds to demand from Dublin residents and the surrounding Tri-Valley,
as well as trends in art programming .
Trust – The CAC is a haven to create and explore art and community . We will be trusted partners
with growing artists and arts organizations empowering youth and building community . We
intend to maintain a high-quality, multi-purpose facility with amenities that have the highest
degree of functionality . We will operate on a sound financial basis to ensure a sustainable funding
requirement that minimizes a general fund subsidy .
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7City Mission and Vision Cultural Arts Center Business Plan
CITY MISSION AND VISION
MISSION
The City of Dublin promotes and supports a high quality of life, ensures a safe and secure
environment, fosters new opportunities, provides equity across all programs, and champions a
culture of diversity and inclusion .
VISION
Dublin is a great community to live, work, and raise a family . Dublin values:
Safety | We are dedicated to excellent public safety resources, including police and fire .
Finances | We will strive to be fiscally transparent and balance our budgets annually .
Inclusivity | We will advocate for programs and policies that support inclusive access to
housing and cultural opportunities .
Diversity | We will support a wide range of programs and events that reflect and cater to the
diversity of our residents .
Equity | We will deliver our services in a way that ensures equitable access to all .
Innovation | We will continue to innovate in every aspect of government and promote
innovation within the business community .
Customer Service | We will provide welcoming, excellent customer services to our residents
and businesses at all times .
Living an Active Lifestyle | We will continuously promote an active lifestyle through our
parks and facilities and encourage participation in local sports .
History | We will honor our history through places and programs that remind people of our
beginnings .
Business | We will provide a full spectrum of opportunity by supporting current and
prospective businesses through ongoing economic development efforts and helping them grow
and thrive locally .
Environmental Sustainability | We will continue to lead in building a well-planned
sustainable community and protecting our natural resources .
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8 Cultural Arts Center Business Plan Planning Approach
PLANNING APPROACH
In considering the City’s mission, values, needs, opportunities, and potential viability of a Cultural
Arts Center, extensive research and analysis were completed . In 2016, both a feasibility study and
a needs assessment were completed . In 2019, the City of Dublin contracted with GreenPlay, LLC,
to update its Parks and Recreation Master Plan . This process included a community survey that
solicited input on cultural arts programs and activities . These assessments focused on the City’s
mission, values, needs, opportunities, and the potential viability of a Cultural Arts Center .
Input and feedback from the department’s Heritage and Cultural Arts Commission and Parks
and Community Services Commission were gathered . The Commissions examined comparable
facilities and considered organizational structure, annual revenue, and expenses; revenue sources;
and program types and sizes incorporated into the facility’s layout, programming plans, and
ultimately the final design of the Cultural Arts Center .
DOWNTOWN CONNECTION
After years of hearing from the community about the need to create a Downtown in the City of
Dublin, the City Council unanimously approved the Downtown Dublin Preferred Vision . Its main
principles were the siting of a town square and enhancing the character of Downtown Dublin . With
the site of the Cultural Arts Center being less than a mile from the future “social center,” it will
certainly assist in the path forward to a main street experience in the following ways:
• Restaurants may open, expand, and prosper in service to audiences before and after performances .
• More retail businesses may open in response to street and pedestrian activity between the CAC
and the downtown area .
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9Strategies Cultural Arts Center Business Plan
STRATEGIES
The CAC is an approximately 13,500 square-foot facility that will feature a Black Box Theatre, an
art gallery, two arts and crafts classrooms, an arts and ceramics yard, a dance/fitness studio, a music
room, and a small catering kitchen .
Basic strategies for the CAC are as follows:
ART GALLERY
Exhibitions – The CAC will become the site for year-round art exhibitions . The gallery space will
support an exhibition program for small to medium audiences, with exhibition space leaking into
the rest of the facility, including hallways and other appropriate spaces to tie cultural arts into the
entire facility .
BLACK BOX THEATRE
Performances – The Black Box Theatre is expected to support a variety of productions, rehearsals,
and events for smaller-scale performances . May also house small acting and theater classes and will
be available for private rentals .
CLASSROOM/MEETING SPACES
Designed for learners of all ages . Depending on community interests, a focus on topics from
creative writing to painting, sketching, photography, filmmaking, music, and digital arts .
Additionally, these spaces will serve as meeting spaces for various affinity groups within the arts to
foster connections among creative Dublin residents . It will be a priority to allow for no-cost use of
the spaces throughout the week during regular business hours . A schedule will be determined after
observing CAC visitor traffic and usage .
COMMUNICATIONS
The CAC will function as a clearinghouse for arts
information in Dublin, offering a comprehensive
web-based calendar of arts events . We will work
to establish a cultural arts information website
that lists programs, classes, and events that
becomes the central source of information for
cultural arts programming at the CAC .
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10 Cultural Arts Center Business Plan Strategies
MARKETING PLAN
A detailed marketing plan will be created as audience development, and customer databases are
crucial to the success of the CAC . The frequency and diversity of the CACs programs are key to
the growth of clientele and should appeal to the community . Staff will strive to create a constant
presence in the minds of this clientele and respond to needs and interests . Developing a community
of clientele and supporters through email lists and social media is essential .
i . The branding and positioning of the facility and its programs should stress the following
attributes:
a . The CAC is a unique cultural venue in terms of its programs and character .
b . The CAC supports various programs for all local and regional residents .
c . The CAC is easy to find, close to the future Downtown Dublin, located in a safe
area, has ample parking, and is professionally staffed .
i . A website specific to the CAC will be the hub of all communication and demonstrate the
brand and roster of offerings . It will be the CAC’s most important communication tool .
It will assist the City’s Strategic Plan to become a 24/7 City Hall, allowing residents and
art lovers access to the CAC’s registration system, information on the gallery, Black Box
Theatre, facility rentals, and CAC offerings . The website will be up to date and clear .
ii . Along with a website, existing activity guide, and use of social media, print advertising, and
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collaboration with partner organizations should be considered . Efforts should be made to
begin partnerships with media outlets focused on outreach to prominent cultures in the
City of Dublin and the region . Radio advertising, bus shelters, bus tails, street banners,
etc . should also be considered . The type and frequency will be adjusted depending on the
type of offering . Given the proximity of the CAC to the 580/680 freeway interchange and
BART, advertising should also be considered utilizing those avenues .
iii . Leading up to the opening of the CAC, an effort will be made to have programs, events,
and other offerings ready for that season . These will help build community excitement and
pride and lead to audience development and customer databases .
iv . Once the CAC is established, broad season announcements will be developed to
complement the Parks and Community Services Department’s existing activity guide .
These seasonal announcements could be posters and flyers communicating gallery exhibits,
performances, and other offerings . Marketing for small, individual programs, or one-off
programs, should take place but may only be in the form of digital marketing .
v . Staff will work closely with the Senior Advisory Committee, the Youth Advisory Committee,
the Parks and Community Services Commission and the Heritage and Cultural Arts
Commission to foster outreach ideas and keep connections with all demographics in
Dublin and the region . Thus far, strategies include morning video announcements at
Dublin’s high and middle schools, communicating with school clubs, and working closely
with art teachers .
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OPERATIONS AND MANAGEMENT PLAN
The Parks and Community Services Department will develop and manage the CAC’s programs
with staff dedicated to the CAC .
HOURS OF OPERATION
The CAC will typically be open from 8:00 a .m . to 8:00 p .m ., Monday through Saturday,
and Sundays from 8:00 a .m . to 5:00 p .m ., to accommodate programs, classes, workshops,
performances, exhibits, and facility rentals . The facility will generally be operated by full-time staff
during traditional office hours . It will transition to part-time staff to tend to general facility needs
on weeknights and weekends . These hours could be expanded pending facility rentals or class
schedules, with additional staff costs covered in facility rental or class revenue .
FACILITY RENTALS
The CAC should be available for rental to the community at large, including arts groups for
rehearsal and performance, residents, civic organizations, businesses, and individuals who may
need the space for meetings or events . City programs will be planned and booked 12-18 months
in advance, with remaining available spaces open to the public on a first-come, first-served basis .
Explicit policies for facility rentals are already in place within the departments existing facilities
and will be utilized in the new CAC . Further policies will be established to guide the operation
of the gallery and theater spaces as the department does not have existing facilities similar to this .
Fees for CAC rentable spaces will be determined using the department’s amenity-based fee schedule,
which formulates the square footage of each space with the amenities available . Additionally, staff
will review costs for similar spaces in the region to ensure the CAC’s fees coincide with like spaces
in other cities . Ultimately, rental rates will cover direct costs, which can be tied to the space, such
as staff and equipment, and indirect costs, such as building maintenance and utilities . Rates may
be discounted for non-profit organizations but will cover the direct costs of the facility rental .
Utilizing existing facility rental procedures, staff will develop guidelines for CAC rentals that will
include vendor requirements, insurance requirements, user manuals for equipment, necessary
permits, contracts/agreements, equipment inventory, maintenance schedules, replacements
schedules, room layouts, fee schedules, rental maximums/minimums, alcohol use, outside
permitting requirements, room capacities for all styles of seating, facility staff manuals, cancellation
policy, and general facility rules to be established six months prior to opening .
BLACK BOX THEATRE
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13Operations and Management Plan Cultural Arts Center Business Plan
The CAC will be home to a theater space of approximately 2,000 square feet with a maximum
capacity of 150 . A Black Box Theatre is defined as a simple indoor performance space with level
floors and plain walls, purposely designed to provide flexibility in configuration .
i . The Black Box Theatre will feature a variety of programs, including City-sponsored
performances, private performances, contract programming, and private rentals or indoor
film festivals . Booking for the venue will typically occur a year or more in advance . Rental
rates will be established based on user type . These uses include City-sponsored ticketed
events and co-sponsored events with outside organizations .
a . Private use for performing arts that includes performance and rehearsal time . Rates
could vary depending on time/type of use and if open to the public or invite only .
b . Private use for social events such as birthdays and other celebrations .
i . Rental rates for the Black Box could include hourly rental rates, revenue sharing, and
equipment rental/use fees .
i . The theater will be outfitted with lighting, sound, and other theatrical equipment to best
serve the needs of user groups . This equipment will be used by an approved audio/visual
professional, with staffing costs passed onto the facility user .
i . Consideration will be given to users/groups booking a series or multiple theatrical
performances requiring reservations to be secured more than a year in advance .
ii . The City will use existing registration platforms to manage ticketed performances for
City and City-sponsored events in the theater space . Upon request, City will use existing
registration platforms to help manage ticketed performances for outside organizations with
administrative and payment processing costs passed on to outside groups and/or revenue
sharing in these instances . Additionally, staff will explore ticketing platforms that may create
a more seamless purchase experience for reserved seating within the Black Box Theatre .
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14 Cultural Arts Center Business Plan Operations and Management Plan
GALLERY
The CAC will be home to a dedicated
gallery space of approximately 600 square
feet . The gallery will traditionally be open
during regular operating hours .
iii . Additional staffing for the gallery
space is generally not required . The
front desk staff and a video security
system will provide adequate
supervision . It is recommended
that a volunteer/ docent program be established to supplement supervision and enhance
the experience for gallery visitors . This could be done in partnership with arts organizations
and individual volunteers . The gallery may also be opened while performances are taking
place in the theater space of the CAC . Still, it’s recommended that a volunteer/docent be
present during these times . In the absence of a volunteer, the part-time staff assigned to the
rental can oversee the area and the remainder of the facility .
iv . Staff should plan on curating approximately six exhibits per year, with at least one being
youth-based and one being a juried exhibition . This will allow each exhibit to be on
display for 6-8 weeks and for preparation time in-between exhibits . Exhibitions by more
prominent artists may last longer than 6-8 weeks, while exhibitions by local community
groups may be shorter . Additionally, staff should look into exhibits that feature specific
mediums by multiple artists and “member exhibitions” that could highlight local arts
organizations . Staff will create standards to determine prominent or professional artists
versus amateur or community-based artists . Opening receptions/events for exhibition
openings should be planned . Staff could also research costs and information on traveling
or touring exhibitions to attract audiences and promote access to knowledge and materials
that may not be available locally . To ensure visual diversity and continuous use of the
gallery, upon confirmation of City-curated exhibitions, staff may contact local partners to
provide dates for the remaining blocks .
v . Artist submissions to be considered for the gallery space will be accepted, with a “Call for
Artists” conducted annually if necessary . Generally, the gallery will be scheduled a year
in advance . Artists, to ensure commitment, will be required to pay a nominal fee with
their submission . This fee will be similar to those of like venues and will be listed in the
City’s Master Fee Schedule . The establishment of an ad-hoc gallery selection committee
should be established . With staff oversight, this committee shall be able to accept and
deny submissions . Gallery submissions will be accepted regularly, and the schedule will
be coordinated with artists once submissions are confirmed . The ad-hoc committee shall
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include representation from:
• Heritage and Cultural Arts Commission
• Community-at-large
• Members of other local arts-based organizations
vi . Sales of exhibition pieces in the gallery space are encouraged . The City will retain a
percentage of all sales . The percentage will be listed in the City’s Master Fee Schedule
(generally, The City would retain around 30%) . While artwork can be sold, it will not be
removed from the display until the exhibition concludes . A sold tag will be placed on items
that have been purchased, and reconciliation will take place with purchasers and artists at
the end of the exhibition period .
vii . Adequate display equipment shall be invested in and provided . This includes systems to
display different artwork mediums and fully adjustable pedestals, wall mounting systems,
and lighting . City staff and artists will work collaboratively to identify needs with no
guarantees the City will make equipment available . More capability will allow for a broader
range of exhibits .
viii . Galley space may also be used for Gallery Talks, Artist Spotlights, and temporary pop-up
exhibitions .
CLASSROOM/PROGRAM SPACES
Classroom spaces may be utilized for City-sponsored classes via independent contract instructors
to offer a variety of year-round cultural arts programs for all skill levels and ages, from preschool
to seniors . The City will manage and collect program registrations on behalf of independent
contractors . Program spaces may also be used for programming affiliated with the City’s Poet
Laureate and Historian .
The department will solicit experienced
and knowledgeable instructors to
maximize the use of program-specific
rooms . Instructors will be compensated
60% of the resident rate, while the City
retains the remainder . Programming will
primarily be scheduled during the CAC’s
business hours, with occasional evening
and weekend classes . One Part-time
temporary Recreation Aide will be needed
to monitor the facility and manage room
set-ups for multiple program spaces .
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1. Dance and Fitness Studio (1,174 square feet)
Instructors specializing in dance and dance fitness classes will be prioritized for this class space,
including but not limited to ballet, contemporary, jazz, modem, tap, tot tumbling, hip-hop, balance
and agility, parent and me, Bollywood, Irish dance, belly dancing, Zumba, aerobics, Pilates, and tai
chi . For successful reoccurring instructors, tiered classes will be offered each season .
2. Black Box Theatre (1,980 square feet)
Classes will include musical theater, drama and acting, improv, public speaking and debate,
Ted Talk, performing arts, and spoken word and presentation . Single-day final performances
for sessions of performing arts, dance, and theater classes may also be occasionally performed if
scheduling allows giving the Black Box Theatre more exposure . Classes and programs will need to
be coordinated around live performances offered by the City and partnering organizations .
3. Arts and Crafts Rooms (Room A – 579 square feet; Room B – 918 square feet)
These classrooms allow for various art categories such as origami, poetry, calligraphy, comic book
creations, floral, basketry, crochet, jewelry making, drawing, mixed media, TV and Film, color
pencil, printmaking, portrait, painting, bookmaking, creative arts, graphite drawing, architecture
and design, iPad and iPhone artistry, coding and computer science, visual arts, digital art, and
photography, creative writing, science and arts educational classes, and music history .
4. Music Studio (219 square feet)
Private or small group lessons in vocals, guitar, bass, violin, keyboard, drums, percussions, folk
instruments, and other orchestral instruments .
5. Arts Yard (1,232 square feet) and Ceramics Yard (455 square feet)
This arts yard is a garage-like space with a large access door leading to the ceramics yard, a
completely outdoor space . Classes could occur in either area, pending weather and air conditions,
class materials, and class sizes . Examples of classes staff would recruit instructors for include acrylics,
clay, watercolors, oils, ink wash, machining, pottery, electronic art, woodworking and tinting,
robotics, 3D printing, 3D modeling, multimedia, sculpture, tapestry, mosaic, stained glass, and
pop/street art .
Single-day events will be offered each season to attract new patrons, such as Paint Night, Workshops,
Still Life painting, etc . Either space could also feature a
Ceramics Open Studio for teens and adults to utilize
City-owned electric kilns, wheels, and slab rollers for
a fee . Staff will look into the management of an open
studio with regard to storage, materials for sale, fees,
and processes . Additional research is needed regarding
jewelry, photography, and printmaking studios .
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6. Catering Kitchen (224 square feet)
The CAC includes a small kitchen that should be available for various uses . This is a catering kitchen
intended to centralize food delivery during events in the gallery and theater spaces . Additional
benefits could include small group cooking demonstrations, but the kitchen is inadequate for more
traditional cooking classes . Rental rates adjacent to a gallery or Black Box rental may be established
for this space .
STAFFING AND VOLUNTEERS
The CAC will be home to the administrative offices of the Parks and Community Services
Department . Existing staff will be utilized in the operation of the CAC, including management by
the Assistant Parks and Community Services Director . The following are short job descriptions
for key positions that will have percentages of their salary associated with the operations of the
CAC .
i. Existing Staff
a . Recreation Aide: Tend to spaces during hours when full-time staff is not available,
mostly including nights and weekends when activities and performances may occur .
Assist customers and visitors as needed in program set-up/tear down and general support .
b . Office Assistant II: Perform general clerical duties related to the department and the
CAC .
c . Senior Office Assistant: Perform general clerical duties to support the Recreation
Coordinator with facility rentals .
d . Recreation Coordinator: Manage private rentals for social gatherings within the Black
Box Theatre .
e . Graphic Design and Communications Coordinator: Creating graphics for the
CAC and various marketing tasks .
f . Management Analyst I: Solicit independent contract instructors and manage contract
programs .
g . Management Analyst II: Monitor the CAC budget, conduct research, and analyze
data of the CAC .
h . Heritage and Cultural Arts Manager: General oversight of the art gallery and Black
Box theatrical performances .
i . Heritage and Cultural Arts Supervisor: Manage art gallery, including the election
process and all exhibits; work with users/groups booking theatrical performances .
j . Assistant Parks and Community Services Director: General oversight of programs,
maintenance, and budget, including cost recovery, revenue, and program goals, as well
as marketing campaigns .
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18 Cultural Arts Center Business Plan Operations and Management Plan
ii. Contracted Staff
a . Sound and Light Technician: Staff will solicit sound and light technicians to be
compensated by the user .
b . Class Instructors: Staff will solicit Instructors for classes on a contract basis and be
compensated through program fees .
iii. Volunteers are critical to the operation of a successful CAC . Though the CAC must have
professional staff, developing a volunteer program with volunteer advocates is important .
It should also be noted that volunteers should have adequate training and be adequately
supervised to ensure the operational goals of the CAC are maintained .
iv. Youth Volunteers, particularly those in high school, must be partners and advocates for the
CAC, including members of the Youth Advisory Committee, who will play a large role in
reviewing submissions for the annual youth exhibit . Additionally, participants of the Dublin
LEAD program (which fosters leadership skills, assists in job experience, and aids in personal
development) who have interests in cultural arts may volunteer in a multitude of ways .
PARTNERSHIPS
Working collaboratively with existing cultural arts organizations and other public and private
agencies is important to ensure a broad array of programming for all demographics and abilities .
Staff should work to build and keep close relationships with partners, including the local library,
arts organizations, schools, and businesses that can collaborate with the City to ensure arts are an
integral part of the fabric of life in Dublin . Close partners will assist in gaining a better understanding
of diverse cultures and ideas that, over time, will establish the nucleus of community-based cultural
groups and artists and, above all, assist in the City’s mission to champion a culture of diversity and
inclusion .
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19Operations and Management Plan Cultural Arts Center Business Plan
FINANCIAL MODEL
Tables and data below project activity and financial performance to completely recover direct and
indirect costs and regain the costs of any expenses related to the CAC . Projections and fees in the
financial model have educated assumptions to aid in planning facility operations and are not final .
Fees, rates, and facility budget will be presented to the City Council per the traditional budget
procedure .
REVENUE
The CAC’s revenue will come from program fees, exhibitions, facility rentals, and sponsorships .
This plan establishes a revenue goal of approximately $905,000 in the first full year to help offset
expenses and reserves . It is anticipated that the Cultural Arts Center will offer a full range of
programming to generate revenue to support the facility’s costs . The first year’s operating budget
is based on the following assumptions, derived from fees charged to a traditional Dublin resident
or group (base rate) . The City’s Master Fee Schedule typically exhibits a range of fees based on a
percentage for different customer types . Public Agencies and non-profit organizations, such as
churches and schools, are generally charged lower rates . In contrast, non-residents or commercial
users are charged fees at the higher end of the scale . It is anticipated that not-for-profit agencies will
see lower facility rental fees estimated at a reduction of no more than 15% . Anything higher would
impact the City’s ability to recover costs completely and would be considered a subsidy .
REVENUE GENERATION BREAKDOWN BY PROGRAM
A. Art Gallery
Six to eight exhibitions per year .
i . Estimated five artist submissions per exhibit x $30 application fee = $150 per exhibit x an
average of seven exhibitions at $1,050 for the first year . Fees could vary, including reduced
or no-cost rates for youth exhibits and adjusted rates for group exhibitions . Fees may be
waived entirely for shows curated by others .
i . Cost sharing of art and merchandise sales . Artists set fees, and City retains 30% of any
sales . The first year is estimated at $1,000 .
ii . A daily rate should be considered for exhibitions
not curated by the City that wish to showcase
artwork/images for more than one day and
may negate the proposed hourly rate listed on
page 21 .
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20 Cultural Arts Center Business Plan Financial Model
B. Black Box Theatre
Private performance rentals which
utilize the venue as a performance
space will generate an estimated
$223,200 annually . This is estimated
at $300/hour for an average of
12 hours or $3,600 per rental for
weekends and six-hour rentals
for rehearsal time on weekdays .
This revenue could increase until
maximum utilization of the facility
is achieved .
i . Weekend Performance Rentals: 50 rentals x $3,600 = $180,000
ii . Rehearsal Time: 24 rentals x $1800 = $43,200
City co-sponsored performances may occur where revenue from ticket sales is shared with a partner
organization . This would equate to four shows per month (weekdays and weekends), generating
$500 in revenue per show, totaling an estimated $24,000 per year . Revenue could fluctuate based
on performance type, as some shows might be community-based and have lower ticket prices,
while others might be more specialized and carry a higher ticket price . Additional City expenses,
including theater staff, would be considered before a net revenue and cost-share were finalized .
Private rentals for social gatherings, which differ from performance rentals as these are social events
that don’t utilize the space and its performance capabilities, would also be available . These rentals
would fill dates not booked with performances and could generate an estimated $10,800 annually,
or $1,800 per rental ($300/hour for six hours) . This revenue could increase until max utilization
of the facility is achieved .
i . Private social gatherings: 6 rentals x $1800 = $10,800
C. Additional Spaces – Activities and Facility Rentals
Additional space revenues for activities are based on monthly
projections using the average number of participants and
class pricing averages that have trended in the Parks and
Community Services Department over the past few years .
The hours allocated to programming are based on how
many classes per week can be programmed into each space
and designated room occupancies . To account for holidays
and other major events, 11 months is used to determine the
projected revenue for the first full year, with the arts and
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21Financial Model Cultural Arts Center Business Plan
ceramics yard averaged at nine months per year in case of inclement weather . The table below
outlines the expected revenue for classes/activities, with the City receiving 40% totaling $232,080 .
Table: Additional Program Space Annual Program Revenue Projection
CLASSROOM DAYS PER WEEK HOURS PER DAY HOURS PER WEEK MONTHS PER YEAR PARTICIPANTS (average)CLASS PRICE (average)TOTAL REVENUE
Dance & Fitness Studio 5 5 25 11 8 $ 90 $198,000
Arts & Crafts Room A 5 3 15 11 6 $ 80 $ 79,200
Arts & Crafts Room A 5 3 15 11 6 $ 80 $ 79,200
Music Studio 4 3 12 11 3 $150 $ 59,400
Arts Yard 5 3 15 9 8 $ 70 $ 75,600
Ceramics Yard 5 3 15 9 8 $ 70 $ 75,600
Black Box Theatre Classes 2 1 2 11 6 $100 $ 13,200
TOTAL $580,200
Facility rental revenues were estimated with a base rate of ten cents per square foot, with an
additional cent added for amenities present in each room and the estimated number of rentals per
year . Prior to final projections and inclusion in the Master Fee Schedule, staff will also research the
market rate for like spaces .
Dance and Fitness Studio
12 rentals x $130 per hour x 6-hour rental = $9,360
Catering Kitchen
24 rentals x $35 per hour x 6-hour rental = $5,040
Arts and Crafts Rooms
Room A – 12 rentals x $70 per hour x 6-hour rental = $5,040
Room B – 12 rentals x $110 per hour x 6-hour rental = $7,920
Music Studio (rent for private lessons)
24 rentals x $26 per hour x 4-hour rental = $2,496
Arts Yard
12 rentals x $135 per hour x 4-hour rental = $6,480
Ceramics Yard
12 rentals x $60 per hour x 4-hour rentals = $2,880
Art Gallery
4 rentals x $65 per hour x 4-hour rental = $1,040
D. Additional Income
To assist in the facility’s cost recovery, additional income will be solicited for an annual sponsorship
campaign with a goal of $25,000 . Staff will research and consider permanent or temporary naming
28
22 Cultural Arts Center Business Plan Financial Model
rights for the Black Box Theatre or other spaces . Other corporate sponsorship possibilities include
exclusive entertainment opportunities, targeted access to key demographics, and inclusion in
advertising campaigns, brand transfer by establishing connections to fine visual or performing art
and prominent onsite presence .
Table: Annual Revenue Projection
SPACE REVENUE SOURCE PROJECTED REVENUE JULY 1 - JUNE 30
Black Box Theatre Rentals $ 10,800
Co-Sponsored Revenue Sharing $ 24,000
City/Private Performances $ 223,200
Classes/Activities $ 13,200
Art Gallery Artist Submission Fees $ 1,050
Art & Merchandise Sales/Revenue Sharing $ 1,000
Rentals $ 1,040
Dance & Fitness Studio Rentals $ 9,360
Classes/Activities $ 198,000
Arts and Crafts Room A Rentals $ 5,040
Classes/Activities $ 79,200
Arts and Crafts Room B Rentals $ 7,920
Classes/Activities $ 79,200
Music Studio Rentals $ 2,496
Classes/Activities $ 59,400
Arts Yard Rentals $ 6,480
Classes/Activities $ 75,600
Ceramics Yard Rentals $ 2,880
Classes/Activities $ 75,600
Catering Kitchen Rentals $ 5,040
Additional Income Sponsorship Campaign $ 25,000
TOTAL $ 905,506
OPERATING EXPENSES
Staffing
The Parks and Community Services main offices and staff will transition from City Hall to the
second floor of the CAC . This will minimize the addition of some startup costs as the department
will conduct day-to-day business out of the new location utilizing existing staff . The existing
department’s position allocation will change to reflect the percentage of time that existing staff will
spend in the operations of the CAC .
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23Financial Model Cultural Arts Center Business Plan
The CAC will typically be open from 8:00 a .m . to 8:00 p .m . Monday through Saturday and
Sundays from 8:00 a .m . to 5:00 p .m . Part-time staff will be utilized Monday through Friday from
5:00 p .m . to 8:00 p .m ., Saturdays from 8:00 a .m . to 8:00 p .m ., and Sundays from 8:00 a .m . to
5:00 p .m .
Maintenance and Utility Costs
Maintenance and utility costs were projected based on the square footage of the current footprint
of the CAC, utilizing past expenditures while the facility was home to Dublin Police Services . It is
anticipated that costs will be similar .
Table: Annual Expenditure Projection
EXPENSE – BASED ON CIVIC SQUARE FOOTAGE PROJECTED EXPENDITURE JULY 1 - JUNE 30
Utilities $ 56,216
Full-time Staff Costs $ 222,500
Part-time Staff Costs $ 30,000
Independent Contractor Costs $ 348,120
Marketing/Program Costs $ 10,000
Building Maintenance Costs $ 42,304
Maintenance Contract (MCE)$ 235,018
TOTAL $ 944,158
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24 Cultural Arts Center Business Plan Financial Model
CONCLUSION
Much must be accomplished in the year leading up to the facility’s opening . Staff will focus on
facility programming, marketing, staffing, operations, and fundraising . The best predictor of
success with new facilities is the level of preparation made before the doors open . This document
has been designed as a starting point to successfully operate the CAC in year one, with the intent
to assess fees, staffing levels, policies, and procedures annually .
Figure: City of Dublin Cultural Arts Center Draft Floor Plan as of April 19, 2021
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25Conclusion Cultural Arts Center Business Plan 32
33
STAFF REPORT
Heritage & Cultural Arts Commission
Page 1 of 3
Agenda Item 5.1
DATE:November 10, 2022
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer,Parks & Community Services Director
SUBJECT:Avalon West/St. Patrick’s Way –Public ArtPreparedby:Shaun Chilkotowsky,Heritage &Cultural Arts Manager
EXECUTIVE SUMMARY:The Heritage and Cultural Arts Commission will consider the Public Art proposal for the Avalon West/St. Patrick’s Way Development Project that is now under construction. The proposed artwork, adjacent to a new residential building,would parallel the north side of St.Patrick’s Way, between Golden Gate Drive and Regional Street,which the developer is constructing as part of the development project.
STAFF RECOMMENDATION:Recommend to the City Council to approve the Public Art proposal by Avalon Bay Communities for the artwork adjacent to a new residential building along St. Patrick’s Way between Golden Gate Drive and Regional Street.
FINANCIAL IMPACT:There is no impact on the City’s general or public art fund. The project is funded entirely by the developer.
DESCRIPTION:BackgroundAt its May 1, 2018,meeting, the Dublin City Council adopted Resolutions 40-18 and 41-18, authorizing the development of an 8.53-acre site within Downtown Dublin, the construction and extension of St. Patrick’s Way, and the construction of a residential building. More specifically, theproject includes demolishing an existing 204,000-square-foot warehouse building and constructing a 499-unit apartment complex. It also extends St. Patrick’s Way to make it continuous between Regional St. and Amador Plaza Road. Artist Selection
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Page 2 of 3
Avalon Bay Communities hired a Public Art Consultant to assist with developing and managing the Public Art component of the project. The consultant assisted with identifying potential sites for the artwork(s) and the development of a curatorial statement and scope. Based on this, artist research was conducted to develop a pool of fifteen artists that could be presented to the developer for review and selection. The artist’s experience, mediums used, geography, and fit within the established curatorial and scope criteria were considered. Following a review of artists, three semi-finalist artists were selected to develop site-specific proposals. Following a review of site-specific proposals and artist interviews, artist Norie Sato and the proposal “ACROSSROADSACROSS”was selected as the desired artwork. Design Proposal“ACROSSROADSACROSS” is a series of approximately 140 painted aluminum panels that span approximately 300ft along St. Patrick’s Way in Downtown Dublin. The panels are between 5ft and 7ft high, on top of an 18-inch-tall seating wall, making the total height approximately 6.5ft to 8.5ft tall. The panels, of various radii, shapes, and orientations, are waterjet cut with different patterns that create a moire effect and shifting views as one travel’s the length of the adjacent road or sidewalk. In addition, eleven column lights and three flower lights are incorporated into the project. A detailed proposal is included with this Staff Report as Attachment 1. The vibrant artwork, located parallel to St. Patrick’s Way between Golden Gate Drive and Regional Street, will be in the public right of way. Following Heritage and Cultural Art Commission Review and City Council approval, the City and the Developer would enter into a Public Art Installation and Maintenance Agreement and Long-Term Encroachment Agreement. While the Public Art Installation and Maintenance Agreement is required for all developer initiated Public Art Projects, the Long-Term Encroachment Agreement is necessary as the artwork will be installed in the public right-of-way. The developer will maintain ownership and maintenance responsibilities. Community OutreachOn August 25, 2022, the developer attended the Farmers Market at Emerald Glen Park to present the proposal to the community and solicit feedback. Over thirty responses were received, with the community overall supporting the project. One project goal was to help create a sense of place, and comments addressed the impact the artwork would have on the character and feel of the downtown street. Staff Review and Next StepsStaff from the City’s Public Works, Economic Development, Planning, and Parks and Community Services Departments have reviewed the artwork proposal. Staff has no concerns with the proposed artwork’s safety or design and determined that it aligns with the City’s Public Art Master Plan.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
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Page 3 of 3
The Commission Agenda was posted, and the developer was provided with a copy of the Staff Report.
ATTACHMENTS:1) Artwork Design Proposal by Artist Norie Sato2) Artwork Comment Cards from August 25, 2022
36
"$304430"%4"$3044
Norie Sato, artist
Final Design
July 2022
Attachment 1
37
The Artwork:
1.A Series of curved painted aluminum panels waterjet cut with various patterns create layering,moire pattern movement and shifting views as one moves along the length of
the road.Depending on the speed and location,different combinations and legibility of various images emerge,disappear,become abstract,pull into focus.These panels will
create the bulk of the screening and a backdrop to the street.The curves soften the effect of the screen,while layering images and allowing interesting juxtapositions between
different panels.
The panels will be created in collaboration with AZahner Company,a fabricator based in Kansas City, using their ImageLinessystem of transforming images into perforations.This
“standardization” allows for a more cost effective methodof producing dynamic and unique image effects.They have a great deal of expertise,capability and options for materials
and other fabrication techniques.I have worked with them on other recent projects and feel them unique-ly well-suited for this project and complexities.
The proposed material is painted aluminum, which will be bent and cut as necessary for structure and attachment.The attachment to the concrete seat-ing wall will be with an
added angle for attachment, which will be mechanical, using expansion anchor fasteners. These will allow for strength,permanence,yet replaceability.
The height of the screens are 5’-7’ X various radii.When placed on an 18”high seating wall,the height of the screens will be at least 6’8”above grade. In the
proposed layout,approximately 140 panels are included.
2.Lighting will be incorporated in 2 ways: A):Cylindrical colums out of the same panel materials and colors with perforated patterns and up lights at bot-tom
B):“Flower”lights are whimsical sculptural interpretations of a flower,continuing the thematic connection emanate light from the “petals”
For more information about the capabilities of this
system, please go to:
https://www.azahner.com/labs/imagelines/
Attachment 1
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Attachment 1
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Attachment 1
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Attachment 1
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ELEVATIONVIEW Clover lights replace festival poles
DIAGRAMMATIC OVERVIEW OF THE ARTWORK
These drawings show the layout and colors of the panels over the length of the site.These are at the proposed scale
Please refer to the Sketchup file which will allow you to move along the wall.
Attachment 1
42
View from above of a portion of the artwork
Attachment 1
43
Patterns can be individually placed on panels create a rhythm across the wall
Attachment 1
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Lighting elements:
2 Types of lighting elements
Cylndrical structure made
of perforated panels
is uplit by an LED bulb at the base.
Light will be seen through the per-
forations as well as “leaks”of light
toward the panels next to them.
Approximately 13 are currently in-
cluded.
“Clover Flower”Light Concept
Creates a sculptural counterpoint to the
geomety of the panels and cylindrical
lighting elements.Currently,3-4 are in-
LED light fixtures will be used, with the same
fixtures used in both types of lights.
Attachment 1
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A more detailed view of elements of the art screen showing:
Curved panels in a variety of shapes,orientation
Color:8 -9 glossy aluminum
Each panel will be custom perforated in a variety of patterns based on the clo-
ver and the idea of “threes”
2 Lighting elements:Uplit cylinder and “Clover Flower”lights
Attachment 1
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Attachment 1
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Currently selected colors: subject to final review
Attachment 1
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STAFF REPORT
Heritage & Cultural Arts Commission
Page 1 of 2
Agenda Item 5.2
DATE:November 10, 2022
TO:Honorable Chair and Commissioners
FROM:Jackie Dwyer, Parks & Community Services Director
SUBJECT:“Go, Park, Read!”Little Library Temporary Public Art Project SelectionPreparedby:Tyler Phillips,Heritage &Cultural Arts Supervisor
EXECUTIVE SUMMARY:The Heritage and Cultural Arts Commission will consider design proposals for the “Go,Park,Read!”Little Library Temporary Public Art Project and make a recommendation to the City Council for ten Little Library boxes to be painted in 2023.
STAFF RECOMMENDATION:Consider the “Go,Park,Read!”Little Library Temporary Public Art Project design proposals andrecommend ten design proposals to the City Council for approval.
FINANCIAL IMPACT:The Temporary Public Art Program is included in the Parks and Community Services Department’s annual operating budget and is funded by the Public Art Fund.
DESCRIPTION:BackgroundIn October 2019, the City Council approved an annual temporary art display program. Each year, the Staff works with the Heritage and Cultural Arts Commission (Commission) to identify the program that will be developed and implemented that year. For this project, City Staff is seeking to install little library boxes at ten different public parks throughout Dublin. This project includes the solicitation of artists to complete the design and decorating of the library boxes.
LocationsThe little library boxes will be installed at ten public parks. They will be adjacent to existing
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Page 2 of 2
pathways and near park entrances, playgrounds, and restrooms. The ten parks that will have a library box installed are:
Schaefer Ranch Park
Heritage Park
Shannon Park
Alamo Creek Park
Kolb Park
Emerald Glen Park
Fallon Sports Park
Jordan Ranch Park
Butterfly Knoll Park
Don Biddle Community ParkDesign ProposalsUnder the City’s current Public Art Master Plan, all public artworks must be produced by professional artists or by a student artist under the direction of a professional artist. Student artists may work under the guidance of a visual arts mentor, and design proposals submitted by student artists must identify the professional artist by whom they are being mentored.Staff issued a Call for Artists on September 20, 2022, publicizing the opportunity through normal City channels (website, social media, etc.), as well as via email to a list of interested artists, past artists, and registrants in the City’s Cultural Arts Database. Thirty-nine unique design proposals were received from 26 artists (Attachment 1). Each design proposal includes an artist resume, artist statement, and the artist’s proposed visual design. The Heritage and Cultural Arts Commission will consider recommending ten design proposals and associated box locations to the City Council.
STRATEGIC PLAN INITIATIVE:None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:The Commission Agenda was posted.
ATTACHMENTS:1)“Go, Park, Read!”Little Library Temporary Public Art Design Proposals
68
Go, Park, Read!
Little Library Temporary Art
Design Proposals
Attachment 1
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70
Alka Vaidya
Bio
Alka Vaidya likes to experiment and sees endless possibilities and
opportunities with new colors, methods, mediums, techniques and
subject matter. She is proficient in watercolor, oils, acrylic, color
pencils, charcoal and other mixed media. She chooses the medium
which she feels best suits her subject. She is predominately a studio
painter. Alka paints to enjoy the process, not knowing how it will
resonate with the viewers. Art is very personal and satisfying to her and
she likes challenges and taking risks with what she is exploring.
Watercolor is her favorite medium for its versatility and challenging
nature. Her style is realistic, impressionistic and representational. She
allows her instincts to guide her in what she likes to paint.
Many of Alka’s paintings are influenced by her native India where she
was inspired by the early Indian Masters.
Her road to art started very early in her life as she had the guidance of
her mother who was an artist too.
Alka can be contacted for commissions.
www.instagram.com/alka vaidya.art
Attachment 1
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My Design Concept
I will use acrylics heavy body paint. Front panels (doors) and at
sides and back around the illustrations will have English and Hindi
letters showing diversity.
Borders on front, back and sides will be painted red. Inside the
box will be painted white.
Back, Front, Sides will be painted white and then illustrated in
color.
Would love to see it installed at Emerald Glen Park or Fallon
Sports Park.
Attachment 1
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Attachment 1
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Attachment 1
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Artist Biographies：
Alyssa Wu is a 10th grader at Amador Valley High School and the lead project director of
Lapis Lazuli Youth Art Inc. Alyssa enjoys exploring different styles of art, she enjoys writing
poetry, oil painting, jewelry design, and photography. Her jewelry design won a Gold Key in
the Scholastic High School Art Competition and her oil painting won a Silver Key. Her
drawing has been selected for the cover of StoneSoup magazine twice (2021 July & 2022
August). Her photography was selected as a finalist in the River Of Words International Art
Competition. She helped design canvas bags for the Dublin Art Collective and worked with
her club on the Fertile Groundworks' mural project. She donated a large number of her
hand-painted works to the HOPE project for hospice patients.
Past Work：
Attachment 1
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Art Teacher：
Yinghua Wang (Sarah)
Ms. Sarah founded Happy Valley Art School in 2014 and she also teaches digital art in
Ohlone College. She got her PhD in Art Education from the Ohio State University. Her
artwork won various awards in the national and international art competitions. She worked
as a professional consultant for the Lapis Lazuli Youth Art Inc.
Artist Statement:
My work depicts different characters reading on each side of the box. I wanted to incorporate
a childlike world view to reading and the little libraries. I also tried to include a lot of diversity
in the characters depicted because the little libraries are open to everyone. There are clover
leaves drifting in the wind, connecting to the Dublin community. The design is bright, colorful,
and fun. My inspiration came from children’s books, I wanted to translate the same vivid
style onto my design.
Design:
Materials:
Painter's tape, Primer, Paintbrush, Exterior Paint
Working Process:
1. Protect the edges with tape and apply primer
2. Sketch and paint, I will use exterior-grade paint
3. Add finishing touches.
4. Add a coat of protective varnish
Attachment 1
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Attachment 1
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79
My name is Angela Qian and I am a tenth-grader attending Monte Vista High School. I
started drawing at three and a half years old and it’s a hobby that I have kept going on for more
than a decade because I enjoy it greatly. Throughout the years I have placed in a few art
competitions. In 2019 my painting won third in the International Talent Competition and in 2021
I won an honorable mention in the PAL’s virtual competition. I had an amazing time making the
paintings that I submitted and I love going through the creative process. Another incredible
opportunity I had in 2021 was painting a mural at Fertile Groundworks; I worked with my art
club and it took one month to finish. Furthermore, this project was featured in a few local
newspapers like the Independent.Additionally, in 2022 my painting was put into the SRVUSD
High School Art exhibit that was featured in San Ramon City Hall. Finally, I designed and
painted a utility box for the city of Dublin in the summer of 2022. Here are some of my
paintings.
2021 PALs 2022 SRVUSD 2022 Utility Box
2021 Mural 2019 International
Attachment 1
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Ms. Wang got her PhD in Art Education from the Ohio State University (the Art Education
program in OSU ranked #1 in USA). Her research focuses on critical art education pedagogy and
creative thinking. As a member of the National Art Education Association, she presents
frequently on the NAEA conferences. Ms. Wang comes from a family of visual artists. Inspired
and influenced by her father, Ms. Wang began her training in painting and drawing when she was
four years old. Her artwork won various awards in the national and international art
competitions. Then she studied artistic design in Shanghai Jiao Tong University for
undergraduate and Master’s degree.
Ms. Wang has over 10 years teaching experiences. She started teaching studio art to students of
all ages when she was 19 years old at her father’s art school. She was awarded the “Best Art
Teacher” in China by the Art Education Committee, the Ministry of Education. Then she
continued to pursue her PhD degree in Art Education because she loves teaching art. During her
PhD study, she taught college level contemporary art and digital art courses for four years. Ms.
Wang founded Happy Valley Art School in 2014 and she also teaches digital art in Ohlone
College.
The Magic Portal
I love to read and one of the main things that drew me to reading when I was younger was the
magic of it. Every time I picked up a book it felt like I was transported to another amazing world.
I wanted to convey this in my design with the hopes of inspiring another child to feel the same
amount of passion I felt toward books. Thus, I decided to make the outside of the box look like a
big book with the doors opening up on the front cover just like how you would open a book. The
inside will be painted with vivid magical colors to show the experience of reading. Finally, I
added a quote by Stephen King on the back that I thought described literature extremely well.
My design will only need acrylic paints and follows the dimensions of the given box.
Attachment 1
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Attachment 1
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Artist quali cations
Anjolie Mak
Summary
Fanatically passionate for dragons, started 4 years ago. My adventures took me from making dragon
drawings to pipe cleaner dragons lego dragons and beyond! Interested in multimedia, sculpted, painted,
textiles.
Education
Eleanor Murray Fallon Middle School
7th Grade
Art Experience
●Took drawing classes from Michelle Meng for 2 years
●1st place in Alameda county fair, won judge’s favorite(2021)
●1st place, 2 pieces (2022)
○The Camel-chalk, paper
○The Dragon-Color pencil, paper
●Drawing: water color, acrylic, sketching, chalk, charcoal
●Digital media:Procreate(drawing and animation)
●Sculpture: Clay and pipe cleaner and lego
Inspirations
●Wings of Fire(novels and art)
●D&D(dragonborn!)
●Video Games
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Project Proposal:Colorful Librarie
Artist’s Statement
The piece that I am proposing; “Colorful Librarie” is a painting on the outside of a library box. This design is
inspired by the rare sight I stumbled upon whilst going home. I chose to have a book displayed because it would
show the simple wonders of the library box ,and the ower because when you give someone a ower, the
fragrance remains. The sky is clear to represent the piece of mind one can experience.
Design/Relevant Work
*A prototype below, design is watercolor on paper, nal design will be acrylic on wood. Design will be wrapped
around the sides, parts of rainbows will be on sides. Front frames will be painted blue and green.*
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Dublin Little Libraries Art Project Proposals
Att. Tyler Phillips, Heritage & Cultural Arts Supervisor
email: tyler.phillips@dublin.ca.gov
I have two proposals for the Little Libraries Project…Log Cabin and Bird Feeder.
See the two attached proposals, as well as my artist biography, resume, artist statement
and images of the previous Dublin utility box I did 3 years ago.
Thank you for your consideration,
Bill Russell
Design #1: Log Cabin
Proposal: This rustic, little library made of wood logs has a homey appeal.
Materials: wooden logs, bark, nails, glue, rope, string, hinges, handles, acrylic paint,
glass paint, frisket film and lacquer coating.
Cost of materials: $75.
Design #2: Bird Feeder
Proposal: This colorful and fun little library also provides a feeding station for local birds.
It will need to be maintained by the local community.
Materials: wood, dowels, wooden bowl, nails, glue, hinges, handles, acrylic paint, spray
enamel paint, glass paint, frisket film, metal tray, lacquer coating and bird seed.
Cost of materials: $150.
Proposal Title #1: Log Cabin
Artist: Bill Russell
Experience Level: Professional Artist
Signature of Artist: Date: Bill Russell 10.20.22
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Proposal Title #2: Bird Feeder
Artist: Bill Russell
Experience Level: Professional Artist
Website: BillRussellFineArt.com
Signature of Artist: Date: Bill Russell 10.20.22
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A Review by curator and art writer DeWitt Cheng:
‘Bill Russell’s works, with their intuitive orbs and arabesques of black enamel paint,
resemble musical scores set free from their staves…collaged printed elements assimilate
bits of the real world, or at least references and metonyms, into the frozen music of the
pictorial architecture. Some works with their exuberant shapes and dynamic rhythms,
belong to the lyrical tradition of Matisse’s cutouts and Stuart Davis’s semi-abstract oil
paintings. Biomorphic surrealism is also a source; look at the starbursts, flowers, eyes,
flames, and seedpod forms, as well as the typographic elements, hinting at words, sound,
and poetry, and Miro comes to mind, as well as such non-surrealists as Rauschenberg and
Motherwell Russell’s lyricism is generally playful, but it has a darker side, too, mixing
myth, history and politics.’
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My intention is to hand paint the design on each panel over a white background. At the edge of each
panel will be the Black & White checks, next to each seam, so there will additional leafy stems where
needed to keep the balance.
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Page 5 of 5
Little Libraries Art Project
PROPOSAL COVERSHEET:
Dublin 2022 Temporary Art Project, Little Libraries Art Installation
Proposals will not be accepted after Monday, October 24, 2022, at 4:00 p.m.
Please indicate experience level:
Professional Artist(s) Student Artist(s), working under supervision of Art Professional
Title: ____________________________________________________________
Artist: ____________________________________________________________
Signature of Artist: _____________________________________________ Date: ________________
Co-Artist, if applicable: _________________________________________________
Signature of Co-Artist, if applicable: _________________________________ Date: ________________
Supervising Art Professional, if applicable: _____________________________________
Signature of Supervising Art Professional: ____________________________ Date: ________________
Clean Energy
Daksh Chander
10/20/2022
Neera Rani
10/20/2022
Daksh Chander
Neera Rani
✔
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Page 5 of 5
Little Libraries Art Project
PROPOSAL COVERSHEET:
Dublin 2022 Temporary Art Project, Little Libraries Art Installation
Proposals will not be accepted after Monday, October 24, 2022, at 4:00 p.m.
Please indicate experience level:
Professional Artist(s) Student Artist(s), working under supervision of Art Professional
Title: ____________________________________________________________
Artist: ____________________________________________________________
Signature of Artist: _____________________________________________ Date: ________________
Co-Artist, if applicable: _________________________________________________
Signature of Co-Artist, if applicable: _________________________________ Date: ________________
Supervising Art Professional, if applicable: _____________________________________
Signature of Supervising Art Professional: ____________________________ Date: ________________
Lady Bug
Daksh Chander
10/20/2022
Neera Rani
10/20/2022
Daksh Chander
Neera Rani
✔
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ARTIST STATEMENT
Dublin Little Libraries Art Project Proposal
Deirdre Weinberg
I decided to fill the sides of the box with bright and bold words and illustrations as if the
library itself was a picture book or graphic novel. I’ve included quotes by contemporary
authors, authors of classic books from the past, African American authors, LGBT authors
and a children’s book author. The words and quotes of authors are painted in a playful,
colorful, energetic and intriguing way so as to entice a potential reader to open the door of
the library. I wanted to make the opportunity to open up and see what treasures are inside
irresistible. The inside of the box is plain but brightly colored now but can be an opportunity
for public participation. Visitors to either the library or the box or both could be invited, by
way of a pen and paper or a chalkboard, to write their favorite quotes by authors which
could be painted inside.
This piece supports the City of Dublin Public Art Master Plan vision by inspiring and
delighting visitors with an unexpected invitation to stop, look and be an active participant by
opening the library box doors, browsing and hopefully finding a book of interest to them,
beginning or continuing a lifetime of enjoyment and learning.
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Artist: Iris Shen
Iris is a fifteen-year-old student artist and is currently a sophomore at Dublin High School. She
has been taking weekly art lessons at Michelle Meng’s Art Studio for almost seven years. She
works in many mediums of art, but mostly enjoys sketching and painting.
In addition to visual arts, Iris has also been trained in performing arts, such as dance and music.
Because of this, her art usually takes a more whimsical approach when it comes to landscapes.
She has lived all of her life in a suburban landscape but often takes outdoor hikes with her
mother, which she finds to be inspiring for her art.
Iris has competed in the Junior Duck Stamp Contest, the Dublin Arts Collective logo contest, and
the Alameda County Fair, where she has won Best in Class and Best in Show. She also recently
participated in Dublin’s Utility Box Project. Iris views art as a very relaxing hobby and often
finds herself drawing in her free time.
Examples of previous work:
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Supervising Profesional Artist: Chunhui Meng (Michelle Meng)
Michelle has taught art lessons for 20 years and counting. Prior to teaching, she completed her
years of education at Tianjin Academy of Fine Arts in China, majored in Fine Arts Education,
and Wilfred Laurier University in Canada, majored in Fine Arts. Michelle fuses the western and
eastern traditions and techniques in her teaching and in her art works. Between her teaching
years, she also worked as a graphic designer and Jewelry designer for a few years. She’s also a
local Artist and serves as judge for art competitions.
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Artist Statement:
I loosely based my piece on the ideas presented in Alice in Wonderland.Reading has
always allowed me to escape from the real world and enter a more fantastical, imaginative world,
and I wanted to present this idea in my piece. In the interior of the library is a book, with
imaginative colors pouring out to the outside of the library, which depicts a whimsical world,
with huge mushrooms, butterflies, and shamrocks. This portrays the creative ideas that can be
sparked from reading.
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Design:
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Artist Statement
“Among the Books”
The idea I have come up with for the Little Libraries project revolves around my own experience with
reading. I grew up in a family of avid readers and learned to love books from a young age. There were
often large, somewhat precarious, stacks and towers of books all around the house. I chose to create a
design inspired by the many stack of books in my childhood home. The book stacks are whimsically tall
and crooked to give them a childlike feel. I included children reading amongst the stacks to create a truly
cozy scene. Smaller details like fairy lights, small creatures, and extra book details will be added to the
design after it is painted.
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Page 5 of 5
Little Libraries Art Project
PROPOSAL COVERSHEET:
Dublin 2022 Temporary Art Project, Little Libraries Art Installation
Proposals will not be accepted after Monday, October 24, 2022, at 4:00 p.m.
Please indicate experience level:
Professional Artist(s) Student Artist(s), working under supervision of Art Professional
Title: ____________________________________________________________
Signature of Artist: _____________________________________________ Date: ________________
Co-Artist, if applicable: _________________________________________________
Signature of Co-Artist, if applicable: _________________________________ Date: ________________
Supervising Art Professional, if applicable: _____________________________________
Address: _______________________________________________________________
City: __________________________________ State: ___________ Zip: ____________
Phone: _________________________________ Fax: __________________________
E-mail Address: ____________________________Website________________________
Signature of Supervising Art Professional: ____________________________ Date: ________________
Attachment 1
Garden Home Filled with Books
10-23-2022May Yin Giang
4
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Ar#st Statement
May Yin Gian
Provide a brief statement about your proposed artwork. This could include your source of
inspira@on, the significance of the design, or a comment on the style or technique you have
proposed.
“Garden Home Filled with Books” is the @tle of my art piece.
As the @tle indicates, the garden home is a picturesque soJ blue-colored coKage home with white-
crisp trim windows. The coKage garden is filled with climbing roses and flowers of the rainbow. It is
a colorful impressionis@c style with hints of poin@llism.
The roof is a dark color with a white City of Dublin logo. The interior is a clean wood stained clear
coat. It is a beau@ful way to showcase the vibrance of the books within.
When you open the doors to the home, you enter into a wealth of books filled with imagina@ve and
informa@ve stories. It is a wonderful and en@cing presenta@on to book-lovers young and old.
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BIO
My name is Naysa Bhargava. I am a 7th grader who likes art a lot. I love to draw and paint. I enjoy
capturing my imagination through my sketches. I take drawing classes from my teacher, Mrs. Neera.
She has been teaching art for about 15 years. She has an MA in arts from India. Many of her students
have won awards and box art competitions. She has taught a terschool and daycare locations as well.
She has had an interest in art from a very young age. She sometimes sells her creations and has won a
national award in India. I am learning arts since the age of 5. I got 1st place in two competitions from
my school and 3rd place in an art competition at an event celebrating Indian Republic Day. I also
participated in the google doodle competition this year and in 2017. I won in a box art competition in
Los Gatos where my art will be displayed on a utility box. I am in yearbook club in my school where we
have to draw for the yearbook. In 3rd grade, my art became the yearbook cover.
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Title - Childhood Dreams of Diversity
My drawing is about diversity in a kids’ world. How different people can live in the same world in
harmony. I portrayed this in an innocent child world with big flowers and ladybugs. The different
colors of ladybugs ( showing diversity ) are scrambling around in the same field of flowers. That shows
how we can all live in peace and harmony as the ladybugs do!
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Design
I am going to use acrylic paint and brushes. I am going to hand paint it.
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Title - Shamrock Through Seasons of Luck
My drawing is about shamrocks and how they bring luck and make every season come out in the
spotlight. In fall, the shamrock’s bright, bold colors and decorative designs li er the floor. In spring,
the shamrocks start to emerge from the ground in a lively green. Since Shamrocks are the symbol for
Dublin, I made the girl fly a shamrock kite. How she is able to fly a kite in the winter is all based on the
luck of the shamrock!
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Design
I am going to use acrylic paint and brushes. I am going to hand paint it.
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Page 5 of 5
Little Libraries Art Project
PROPOSAL COVERSHEET:
Dublin 2022 Temporary Art Project, Little Libraries Art Installation
Proposals will not be accepted after Monday, October 24, 2022, at 4:00 p.m.
Please indicate experience level:
Professional Artist(s) Student Artist(s), working under supervision of Art Professional
Title: ____________________________________________________________
Artist:
____
____
___
E-mail Address: ____________________________Website________________________
Signature of Artist: _____________________________________________ Date: ________________
Co-Artist, if applicable: _________________________________________________
Signature of Co-Artist, if applicable: _________________________________ Date: ________________
Supervising Art Professional, if applicable: _____________________________________
Address: _______________________________________________________________
City: __________________________________ State: ___________ Zip: ____________
Phone: _________________________________ Fax: __________________________
E-mail Address: ____________________________Website________________________
Signature of Supervising Art Professional: ____________________________ Date: ________________
A spring morning
Neera Rani
10/20/2022Neera Rani
✔
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Artist Bio: Rashmi Rao
Rashmi Rao currently lives, works, and teaches out of her home art studio in Dublin, CA. She is a
Science graduate with a Chemistry major from India and a certified Graphic Designer in the US.
As a freelance Surface Pattern & Graphic Designer with a passion for pattern, color, and
illustration, she designs patterns for the home décor, textiles, giftware, and children’s market.
Today, her focus is surface pattern design, illustration & teaching art to children.
Rashmi’s work is original, colorful, and lively. The urge to draw and create has been a strong
thread throughout her life. Nature, cultural heritage, and the world of design are the key
elements that influence her work. She loves doing experimental art using different mediums and
textures and often likes to mix hand drawn motifs with digital techniques in her pattern designs
while her handmade paintings have a hidden symbolic meaning that resonate life, power, love,
and beauty.
With over 7 years of teaching art to kids, Rashmi’s creative process focuses on the art-making
experience over the finished piece, allowing students to develop their ideas and become
confident in their art skills. She works with students in charcoal, oil and chalk pastels drawing,
collage, watercolors, gouache, and painting in acrylics. She provides supportive guidance to
each student she works with, so that they may develop creatively in their own unique way.
When she is not in the art studio, Rashmi can be found doing one of these things-- mindful
mudra meditations, drawing and coloring mandalas with her 8-year-old girl, playing with her
goofy goldendoodle pup, dancing & listening to good music, taking a hike, and embracing
nature's beauty, gathering inspirations, reading an inspiring book, or inventing, and cooking
new healthy nutritious meals!
Please feel free to visit my Instagram feed to see my latest work and website to check my
portfolio. Thank you!
Website: www.rashmiraodesigns.com
Instagram: https://www.instagram.com/rashmiraodesigns/?hl=en
Paintings Portfolio: https://www.rashmiraodesigns.com/fine-art
Pattern Portfolio: https://www.rashmiraodesigns.com/10232862-patterns
Illustration Portfolio: https://www.rashmiraodesigns.com/10226687-patterns-copy
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To,
Tyler Philips,
Heritage & cultural Arts Supervisor
City of Dublin–Parks and Community Services
100 Civic Plaza
Dublin, CA 94568
Date 10/24/2022
Subject: Dublin Little Libraries Art Project Proposal
Design 1: Dublin Little Libraries Art Project Proposal–for Fallon Sports Park
Title: Plant a seed, let’s read
Artist Statement
My design proposal for the Little Free Library is inspired from reading a book in open
nature and experiencing joy and mindfulness. Reading in nature is calming, magical and
inspiring. My design idea for this project is about reading outdoors, discovering &
exploring new worlds of imagination through books & creative adventures, and
encouraging appreciation of public art in Dublin, CA. It will create more opportunities to
learn, meet new people and strengthen community connections in the city of Dublin. I’m
hoping to depict this in my painting using a whimsical and Illustrative style. With fresh,
colorful, and happy renderings, I want my design for the Little Free Library to catch
everyone’s attention!
Thank You,
Rashmi Rao
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PROPOSAL: Dublin 2022 Little Libraries Project
Rhonda Chase
Please indicate experience level: Professional Artist
Website: https://www.rhondachasedesign.com
Signature of Artist: Rhonda Chase Date: 10/14/22
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Statement:
Dublin 2022 - Little Libraries
Rhonda Chase
I am an avid reader and love the Little Libraries. It would be a joy to create
one for the community. I’m submitting three design ideas:
1) Colorful abstract painting using fluid art techniques
2) Painted storybook illustrations
3) Painted California poppies
The renderings that follow show what I’d like to create, but the actual art
will be tailored to the Little Libraries kit if I get one. I’ll also be able to adjust
design elements and colors if you want. (I couldn’t tell if the roof gets
painted, so I’ll paint it as appropriate.) My main goal is to make the Little
Libraries inviting and attractive.
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Little Libraries Art Project
PROPOSAL COVERSHEET:
Dublin 2022 Temporary Art Project, Little Libraries Art Installation
Proposals will not be accepted after Monday, October 24, 2022, at 4:00 p.m.
Please indicate experience level:
Professional Artist(s) Student Artist(s), working under supervision of Art Professional
Title: ____________________________________________________________
Artist: ____________________________________________________________
Signature of Artist: ______________ ________ ____________________ Date: ________________
Co-Artist, if applicable: _________________________________________________
Signature of Co-Artist, if applicable: _________________________________ Date: ________________
Supervising Art Professional, if applicable: _____________________________________
Address: _______________________________________________________________
City: __________________________________ State: ___________ Zip: ____________
Phone: _________________________________ Fax: __________________________
E-mail Address: ____________________________Website________________________
Signature of Supervising Art Professional: ____________________________ Date: ________________
!
“Books are Magic!”
Robert Bennett
10/21/2022
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City of Dublin “Little Libraries” Temporary Art Project
Artist: Robert Bennett
Artist Qualifications:
My name is Robert Bennett, and I am a sculptor, painter, and illustrator currently living in Grass
Valley California. I recently moved from Dublin, where I taught sculpting skills to middle school
students and assisted high school students in the design and creation of homecoming floats. I
also held many volunteer positions in Dublin, including a seat on the city’s Heritage and Cultural
Arts Commission from 2017 to 2022. I am also a founding member of the Dublin Arts
Collective.
While I received an excellent art education at Mira Loma High School in Sacramento under
internationally recognized artist Ken Waterstreet, my artistic skills are largely self-taught. My
30-plus-year career as an aerospace engineer and network engineer evolved to a consulting
role in 2019, leaving me more time to pursue my passion as an artist.
Artist’s biography highlights:
1979 – Provided all art design for the space combat game “Sigma Omega”, including the cover
painting, all spacecraft designs and illustrations, and the company’s logo.
1989 – Partnered with Tim Vittetoe Originals to create a model of our solar system for The
Speed of Light, an independent film project. I created photo-real reproductions of
Mercury, Earth, Mars, and Neptune, as well as a reproduction of Venus with a portrait of
the protagonist’s love interest sculpted onto its surface.
1990 – Provided final sculptures to Tim Vittetoe Originals for their line of animatronic puppets
for store displays. Work included a 2/3 scale human hand and a full-size elf character
head.
2017 – Completed Twilight, an acrylic painting, and Cardinal, a watercolor painting. Both were
accepted into the juried competition at the Alameda County Fair.
2018 – Completed Benny and Derek, a commissioned acrylic painting used as the front cover of
a self-published collection of short stories.
2019 – Completed Old Man (Portrait #1), a bronze bust in roughly 2/3 scale. Won First Prize for
bronze sculptures in the Alameda County Fair.
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Portfolio of artist’s recent work:
Twilight, acrylic on canvas, 12” by 16”, 2017
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Palace of Fine Arts, acrylic on canvas, 24” by 30”, 2020
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Distant Desert, acrylic on canvas, 8” by 24”, 2022
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Artist Statement:
The acts of writing and reading are nothing short of magic. An author can wield a pen like a
magic wand and, with sufficient inspiration and concentration, extract the very thoughts from
her mind and lock them forever onto a normal sheet of paper. A reader, upon seeing those
arcane marks, can draw the magic from the dried ink – decades or even millennia later – and
recreate those same thoughts in their own mind. Moreover, the reader might, if properly
enlightened, glean insights from that ink that the author may not even was aware she had
passed on. The power of this magic is staggering: it is singularly responsible, in one way or
another, for every iota of our civilization.
To celebrate this magic, I am proposing “Books are Magic!”, a triptych inspired by one of our
modern culture’s most obvious manifestation of magical symbology: the cover art of the
fantasy novel. Drawing inspiration from noted fantasy artists like Michael Whelan, Darrell
Sweet, and the Brothers Hildebrandt, I propose three panels:
1. The Dragon: Perched atop a symbolic open book, a fearsome dragon prepares to battle
a valiant hero.
2. The Sorcerer: Pulling inspiration from his book of spells, an aged sorcerer draws raw
lightning into his mystic staff. (While the proposed rendering shows his right hand
open, the final design will show him holding a massive book balanced on his hip.)
3. The Princess: Her tome of woodland lore in her hands, a forest princess offers the
viewer to channel their wills together to bring health to the trees above her.
Many of my previous paintings are monochromes in a set color tone, so I am aware of the
symbolism that color can impart. I chose orange for The Dragon to symbolize the power of fire
to enlighten the world around us. The Sorcerer is rendered in blue to symbolize the sky and
new ideas that strike us like the lightning it brings. The green of The Princess symbolizes the
power of nature that invigorates our souls and brings us the deep wisdom we seek in
contemplation.
My hope is that these bold colors and iconic images will attract younger people to the library
box and entice them to take a book. Once they open its pages, will they too be inspired by the
magic that flows from its ink?
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Design:
The final artwork will be similar to my included design proposal. I will seal the exterior wood
surfaces with gesso or other similar waterproof paint and render the artwork on the back and
sides in acrylic paint. Exterior wood surfaces not specified in the proposed design will also be
painted with a matching primary color, and the words “Books are Magic!” will be painted on an
appropriate place on the front. The interior of the box will either remain unpainted or be
painted with white exterior grade house paint. The box will then be assembled and sealed with
a clear waterproof coating that will protect the box and its artwork from moisture and
ultraviolet light damage.
The final dimensions of the artwork will depend on the configuration of the actual library box.
The proposed rendering assumes the dimensions are the same as presented in the Call for
Artists, but the final artwork will be adjusted to the box’s actual dimensions as needed. The
City of Dublin will be responsible for the mounting structure and the box’s installation unless
otherwise instructed.
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SWATI RASTOGI
From the time I remember, Art has always been my passion, driving me to a formal education
that included my Bachelors in Fine Arts and Masters in History of Arts. My art is a combination
of both Fine Arts and crafts.
I have developed a style which involves my culture, tradition, aesthetics, emotions and intellect.
My works are noted for elegance and attention to detail and my soul is highly influenced by folk
and tribal arts of India- motifs from these reflect consistently in my art. Each of them has their
own cultural ethos and they show a unique blend of skill and aesthetics.
As an artist, I am also proficient in the art of henna. I practice it professionally and I feel great to
be a part of the Tri Valley art and culture scene. I moved from the East Coast 3 years ago.
Having lived a very artful life on the East Coast, I have experiences in various mediums of art
like murals, street art, chalk, wood, acrylics, textiles, canvas, glass etc.
I primarily work with acrylics but I do use a lot of mixed mediums too. Using mirrors in my
works, from canvas to murals, is one of the many unique styles that I practice.
I have had the opportunity to do several public art projects in the Tri Valley, besides the group
exhibits. I take immense pleasure in bringing more of my style of work to the neighborhoods of
Dublin.
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Dublin Little Libraries Project Proposal and statement
Below are a few pictures of my original and selected works for an idea about my line of work that I intend
on painting the little library.
I am a fine artist living in Dublin, an active member of the Tri Valley art scene. I have had the opportunity
to paint one utility box, one Adirondack chair and three picture frames, besides several art exhibits. It will
be my pleasure to have a chance to extend my colors and designs to the newest public art project of
painting the little libraries across the various neighborhoods in Dublin. I abide with all the points in the
proposal privided and shall paint all outside parts of the structure.
The mandala designs will add colors, shapes and lines which is a design oriented proposal, addition of
mirrors will be added to embellish the library set up.
The tribal/folk motifs will be a narrative of life and people. Some figures, some daily life, some nature.
I wish to express more though my art and connect with the public via more and more such projects.
There is a huge Indian- South Asian diaspora living in Dublin and I think it will be great to have some art on
the little library that the diaspora can connect and associate to.
I intend on using professional grade acrylic colors and a professional grade warnish. Some mirrors that will
be stuck with a high grade glue( something like I used for the utility box).
Thanking the City of Dublin for having a variety of projects.
Swati Rastogi
Instagram @swatirastogi.arts
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