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Home My WebLink About08-02-2007 SCAC MinutesPage 1 of 4 CITY OF DUBLIN SENIOR CENTER ADVISORY COMMITTEE MINUTES OF AUGUST 2, 2007 Call to Order Chairperson Al Edge called the meeting to order at 9:00 a.m. Roll Call: Committee Members (CM) Present: Al Edge, Beth Wood, Martin Baron, Diane Bonetti and Delilah Vanderpool Parks and Community Services Commission Liaison Present: Rich Guarienti Staff Present: Anna Hudson, Recreation Coordinator, Diane Guenther, Office Assistant, and Paul McCreary, Parks and Community Services Manager Oral Communications - None Approval of Minutes – None Written Communication - None Unfinished Business - None New Business Team Building Workshop The Dublin Senior Center Advisory Committee met to participate in a Team Building Workshop. The purpose of the workshop was to better acquaint the Committee Members with each other and their roles. The workshop also gave the Members an opportunity to discuss common interests for the upcoming two- year term. Paul McCreary introduced the facilitator, Chris Bennett of WorkVantage, Inc. This company provides training and development for organizations. Chris began the meeting by giving an overview of the agenda as follows: • Getting To Know Each Other to Build a Team • Set Ground Rules • Budget Review • Lunch • Define Consensus • Develop a Vision of Success • Discuss Roles • Create an Action plan Each Committee and Staff Member then introduced themselves and shared what they felt the strongest asset was that they brought to the Committee, which were as follows: • Marketing “Vision” / Approach Project Management / Planning /• Organizing • Creativity, Vision, Observation • Perseverance / Stick with It • Common Sense – Reality • Love for Arts • Enthusiasm, Exuberance CITY OF DUBLIN SENIOR CENTER ADVISORY COMMITTEE MINUTES OF AUGUST 2, 2007 PAGE 2 OF 4 fo on Bigger Picture (Staff) cC eary, Parks and Community Services Manager gave a brief overview of the Fiscal Year 2007-2008 he Committee broke for lunch which was held at the Shamrock Café. CM Edge had to leave. he workshop was reconvened and McCreary discussed the role of the Committee. McCreary shared the e indicated the Advisory Committee shall consider and make recommendations as it deems necessary to here was some discussion between the Committee and Staff about specific situations and he Committee moved on and was asked to describe what they felt the Committee’s Vision should be for wanted the Senior Center to be serving more M Baron indicated continuity; being on same track with common goals and objectives for the ated growth and the availability of transportation to access Senior Center programs dicated growth in services and having common goals. She noted the importance of tackling he group expressed that in order to reach this Vision, it would require leadership from each Committee each Committee Member mention growth and felt that the Senior ffered programs may signify success and growth. • Ambassador • Expertise / In • Education / Knowledge (Staff) M r Senior Center Budget and presented diagrams and graphs of funding dollars dedicated to the Senior Center. T T responsibilities of the Committee as outlined in the Bylaws. H the Parks and Recreation Commission, City Council and to City Staff in all matters pertaining to the operation and maintenance of an effective, efficient, and adequate Senior Center for the citizens of Dublin. Such recommendations would include, but are not limited to recommendations for the development, improvement and/or modification of senior services and facilities; future senior needs; conduct of persons using the Senior Center; and rules for the use of the Senior Center by the public. T scenarios and what the Committee Member responsibilities would be in each. T the remainder of the term. CM Wood indicated growth and a common plan. She market segments. C Committee and Staff. M Vanderpool indicC and services. M Bonetti inC one goal at a time so that the Committee is successful in attaining its vision. T Member, not just the Chairperson. aul McCreary indicated he heardP Center had been experiencing tremendous growth over the past two years. He asked the Committee Members to expand on what they meant my growth so that Staff could better understand their vision. ommittee Members expressed that it is important that the activities do not become stagnant. An increase C in attendance of both new and traditionally o CITY OF DUBLIN SENIOR CENTER ADVISORY COMMITTEE MINUTES OF AUGUST 2, 2007 PAGE 3 OF 4 focus and ction plan. Pareto's Principle, the 80/20 Rule, states that we focus 80 percent of our time and energy on rominent tirement communities she visited that use several appealing advertising techniques and catchy phrases, nnect residents with others in the ommunity. loped to help make those connections. . She said she would provide a copy of the video he saw at the retirement community. . The Committee’s list is outlined below: r operational issues. • Don’t bring every event plan to the Committee for input. The Committee will have its input ning of the next • sure results and be prepared to make recommendations as requested. Eac C upcomi • e Senior Center Strategic Plan so it is understood and agreed upon by the current CM Baron suggested that Staff focus on the special events and travel, which are already successful, to attract more adults to the facility. He suggested that the Committee apply the 80/20 rule to its a the 20 percent of what really is important. Don't just "work smart", work smart on the right things”. CM Wood suggested that the Committee keep a balanced view of what the City can charge for quality programs with high value, versus being just a service provider. This will help increase revenue. CM Wood suggested that the City utilize creative marketing techniques to market the amenities of the Dublin Senior Center and attract Boomers. She shared the marketing materials used by two p re such as “make your future happen here” to appeal to adults of all ages. CM Wood pointed out that the images captured active seniors in a fun, beautiful social setting not unlike the Dublin Senior Center. This “Club” like setting set the stage to co c CM Bonetti indicated that she felt connections were what adults desired the most, and that programs should be deve CM Wood suggested one way to convey a message to attract adults of all ages could be a commercial or video to help publicize activities and upcoming events s The Advisory Committee discussed ground rules for the monthly meetings and how to conduct committee business effectively and work as a team • If you don’t understand, clarify with the speaker and or ask questions as needed. • Allocate more time during the meetings for long range planning and less fo during the evaluation process after each event, which will be used for the plan event or program. • Be sure that the Committee receives agenda packet by the Friday before regularly scheduled meetings. Review goals, mea • Have an annual calendar of the anticipated agenda items planned for each monthly meeting so that the Committee is prepared to make recommendations for the City Council’s Goals and Objectives process. h ommittee Member proposed an action item they thought the Committee should focus on in the ng year. The list developed by the Committee is summarized below. evisit thR Committee Members. • Assist with the development of a Marketing Plan and Collateral based on the Marketing P’s – Product, Pricing, Promotion, Placement, Positioning, and Packaging. • Assist with the development and implementation of an Outreach / Ambassador Program. CITY OF DUBLIN SENIOR CENTER ADVISORY COMMITTEE MINUTES OF AUGUST 2, 2007 PAGE 4 OF 4 Adj rou nment o further business, the meeting was adjourned at 2:00 p.m. Being n espectfully submitted, nna Hudson APPROVED: ___________________________________ Beth Wood R __________________________________ A Vice-Chairperson